GSI US M3 Launch Email Sequence Creation Exercise

EXERCISE

LAUNCH EMAIL SEQUENCE CREATION ULTIMATE SPEAKER 1 Copyright 2017 Global Success Institute

STEP-BY-STEP TO CREATING YOUR LAUNCH EMAIL SEQUENCE

1. Model

2. Map

3. Write Subject

4. Write Email

5.Measure Result!

2 Copyright 2017 Global Success Institute

1. LAUNCH EMAIL SEQUENCE: MODEL □ See your ‘Email Sequence Creation Template’ □ Start a library of email models and swipe files □ Start a library of your best emails

2. LAUNCH EMAIL SEQUENCE: MAP

#

DAY

FROM

SUBJECT

CTA

TYPE

1

Direct

2

Benefit

3

Benefit

4

Direct

5

Benefit

6

Wildcard / Benefit

7

Wildcard / Urgency

8

Urgency

9

Urgency (Optional)

3. LAUNCH EMAIL SEQUENCE: WRITE SUBJECT!

3 Copyright 2017 Global Success Institute

4. LAUNCH EMAIL SEQUENCE: WRITE EMAIL! EMAIL #1 TYPE: DIRECT DAY: ……………………………………………………………………………………………………

FROM: ………………………………………………………………………………………………….

SUBJECT: ……………………………………………………………………………………………...

INTRO …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT IMAGE / LINK] …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

CLOSE …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK]

4 Copyright 2017 Global Success Institute

EMAIL #2 TYPE: BENEFIT DAY: ……………………………………………………………………………………………………

FROM: ………………………………………………………………………………………………….

SUBJECT: ……………………………………………………………………………………………...

INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK]

5 Copyright 2017 Global Success Institute

EMAIL #3 TYPE: BENEFIT DAY: ……………………………………………………………………………………………………

FROM: ………………………………………………………………………………………………….

SUBJECT: ……………………………………………………………………………………………...

INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK]

6 Copyright 2017 Global Success Institute

EMAIL #4 TYPE: DIRECT DAY: ……………………………………………………………………………………………………

FROM: ………………………………………………………………………………………………….

SUBJECT: ……………………………………………………………………………………………...

INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK]

7 Copyright 2017 Global Success Institute

EMAIL #5 TYPE: BENEFIT DAY: ……………………………………………………………………………………………………

FROM: ………………………………………………………………………………………………….

SUBJECT: ……………………………………………………………………………………………...

INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK]

8 Copyright 2017 Global Success Institute

EMAIL #6 TYPE: WILDCARD / BENEFIT DAY: ……………………………………………………………………………………………………

FROM: ………………………………………………………………………………………………….

SUBJECT: ……………………………………………………………………………………………...

INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK]

9 Copyright 2017 Global Success Institute

EMAIL #7 TYPE: WILDCARD / URGENCY DAY: ……………………………………………………………………………………………………

FROM: ………………………………………………………………………………………………….

SUBJECT: ……………………………………………………………………………………………...

INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK]

10 Copyright 2017 Global Success Institute

EMAIL #8 TYPE: URGENCY DAY: ……………………………………………………………………………………………………

FROM: ………………………………………………………………………………………………….

SUBJECT: ……………………………………………………………………………………………...

INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK]

11 Copyright 2017 Global Success Institute

EMAIL #9 TYPE: URGENCY (OPTIONAL) DAY: ……………………………………………………………………………………………………

FROM: ………………………………………………………………………………………………….

SUBJECT: ……………………………………………………………………………………………...

INTRO …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] BODY …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT IMAGE / LINK] …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

CLOSE …………………………………………………………………………………………………………… …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK] PS. …………………………………………………………………………………………………………… ……………………………………………………………………………………………………………

[INSERT CALL TO ACTION / LINK]

12 Copyright 2017 Global Success Institute

5. LAUNCH EMAIL SEQUENCE: MEASURE RESULT!

#

DAY

FROM

% OPEN

SUBJECT

% STICK

1

2

3

4

5

6

7

8

9

13 Copyright 2017 Global Success Institute

# REPLIES

# OPTINS

NOTES

14 Copyright 2017 Global Success Institute

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Phone: 1800 094 927 Fax: +61 3 9645 7002 Email: wow@globalsuccessinstitute.com.au Website: www.globalsuccessinstitute.com.au

ULTIMATE SPEAKER

Edition 1 | Version 1 | August 2017 Published by Global Success Institute

Copyright 2017 Š Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher.

In some instances, people or companies portrayed in this book are illustrative examples based on the author’s experiences, but they are not intended to represent a particular person or organisation.

15 Copyright 2017 Global Success Institute

UNLOCK THE NEXT STEP ON YOUR JOURNEY OF BECOMING THE

ULTIMATE SPEAKER Speak to the team at the back of the room to find out more…

GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Rd. Melbourne 3004 Australia CALL 1800 094 927 EMAIL wow@globalsuccessinstitute.com.au VISIT www.globalsuccessinstitute.com.au Copyright 2017 Global Success Institute

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