GSI US M2 Market Message Media Match Exercise

EXERCISE

MARKET MESSAGE MEDIA MATCH ULTIMATE SPEAKER 1 Copyright 2017 Global Success Institute

MARKET MESSAGE MEDIA MATCH MARKET What is your market? Who are they? What are they hungry for? What keeps them awake at night? What would they love to have solved for them? What do they invest in, bu way of solutions? Who else in your space are they listening? Refer to your avatar analysis. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

2 Copyright 2017 Global Success Institute

MESSAGE What problem are you going to help them solve with this campaign? You’re going to market your event. To get them to register for the event, they will have to want what you are offering as a solution. What is this? What would compel them to want to give up their time, be away from their family and everything they have to get done this weekend, risk being mocked or told it’s a waste of time, and turn up? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

3 Copyright 2017 Global Success Institute

MEDIA What is your market? Where do they hang out? Make sure you’ve chosen a market that hangs out online! If they’re old school, and offline, how do you reach them? How do you reach them this month? How do they prefer to receive offers? Is this going to get you the results, including the income, you want? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

4 Copyright 2017 Global Success Institute

MATCH

MEDIA

5 Copyright 2017 Global Success Institute

NOTES __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________

6 Copyright 2017 Global Success Institute

GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Road, Melbourne, VIC 3004, Australia.

Phone: 1800 094 927 Fax: +61 3 9645 7002 Email: wow@globalsuccessinstitute.com.au Website: www.globalsuccessinstitute.com.au

ULTIMATE SPEAKER

Edition 1 | Version 1 | August 2017 Published by Global Success Institute

Copyright 2017 Š Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher.

In some instances, people or companies portrayed in this book are illustrative examples based on the author’s experiences, but they are not intended to represent a particular person or organisation.

7 Copyright 2017 Global Success Institute

UNLOCK THE NEXT STEP ON YOUR JOURNEY OF BECOMING THE

ULTIMATE SPEAKER Speak to the team at the back of the room to find out more…

GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Rd. Melbourne 3004 Australia CALL 1800 094 927 EMAIL wow@globalsuccessinstitute.com.au VISIT www.globalsuccessinstitute.com.au Copyright 2017 Global Success Institute

8