THE CLIFFS REPORTS $399.2M IN 2025 SALES, A 19% YOY TOTAL VOLUME INCREASE
Cliffs Realty, the Official Brokerage of The Cliffs, Remains the Market Leader with a 22.3% YOY Total Volume Sales Increase
TRAVELERS REST, S.C., February 2026 – The Cliffs, a collection of seven private, luxury residential mountain and lake club communities located in the Carolina Blue Ridge Mountains, reported strong yearover-year growth in 2025 with $399.2M across 323 closings representing 19% total volume and 12% total transaction increases respectively.
Home sales led this momentum with 146 transactions a 21% increase year-over-year generating $328.9M in volume, up 26% from the previous year, with an average sale price of $2.25M, a 5% increase. Homesite activity also saw increased demand, with transactions rising 7% to 177 sales, while volume totaled $70.2M.
Cliffs Realty, the Official Brokerage of The Cliffs, remained the undisputed market leader, transacting 201 of last year’s total 323 closings (representing an 11.7% increase YOY) totaling $229,882,585 (representing a 22.3% increase YOY). The firm’s successful year also saw their Asheville office’s market share expand by 15% YOY; agents at The Cliffs at Keowee Springs list and sell 122 Waterfern Court for $6,950,000, The Lake Region’s highest-value transaction of 2025; and represent the buyer for 142 Cherokee Rose Trail at The Cliffs at Mountain Park which sold for $4,275,000, a record-breaking transaction for the Greenville-area community.
“As I reflect on 2025, I’m thrilled to share that Cliffs Realty reached new heights, achieving nearly $230 million in real estate sales, an over 20% increase in year-over-year volume. Our team continues to lead the way in sales within The Cliffs, outpacing all other brokerages combined. It’s a true testament to the dedication, expertise, and passion our team brings to every client interaction,” said Richard Seay, Director of Sales, The Cliffs.
Beyond sales performance, the year marked several notable milestones that reinforce The Cliffs continued investment in lifestyle, amenities, and growth at their communities. Highlights included the opening of the Sports Pavilion at Mountain Park, designed by acclaimed Atlanta firm, Summerour Architects, and the debut of the new Cliffs Realty Mountain Region Sales Center at The Cliffs at Mountain Park, further strengthening the firm’s presence and elevating the sales experience for members and prospective buyers.
The momentum The Cliffs experienced in 2025 mirrors a broader trend Upstate South Carolina and Western North Carolina remain some of the most sought-after places to live, attracting families, retirees and businesses from across the country looking for breathtaking landscapes, thoughtfully designed neighborhoods, and a lifestyle that blends natural beauty with a strong sense of community.
Giving back remains a cornerstone of life at The Cliffs. Last year, Cliffs Realty partnered with Cliffs Residents Outreach (CRO), sponsoring five cruises aboard the Magnificent 7 (The Cliffs’ boat available for member use on Lake Keowee) that raised over $35,000 for local charities. The partnership also donated 350 coats, gloves, and shoes to children in need across Greenville, Pickens, Spartanburg, and Oconee counties; supported Ribbons for a Cure, Unbroken Spirits, and Big Brothers, Big Sisters of
Western North Carolina; while also hosting events and donating more than 100 winter items to local students at Avery Creek Elementary School in Arden, North Carolina.
About The Cliffs
The Cliffs is a collection of seven private, luxury residential mountain and lake club communities located in the Carolina Blue Ridge Mountains, between two of the nation’s top award-winning cities for quality of life – Greenville, S.C. and Asheville, N.C. – and Clemson, S.C., home to top-ranked Clemson University. The Cliffs’ suite of amenities for club members includes seven clubhouses, seven nationally recognized golf courses, seven wellness centers, multiple tennis and pickleball complexes, first padel courts at a private community in South Carolina, a marina, beach club, and equestrian center, more than a dozen restaurant and private event venues, and over 2,000 year-round programs and social activities to create timeless experiences. Homes at The Cliffs range in price from $800,000 to $6M+; homesites, starting at $125,000. For more information about real estate, membership, or to arrange a visit to The Cliffs, please contact 864.249.4364 or go to CliffsLiving.com
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