2012-2013 The University of Denver
CLARION Student newspaper
ADVERTISE in the CLARION advertising rate card
Easy. Affordable. Effective. THE VOICE OF THE PIONEERS
The DU Clarion, founded in 1892, covers university, local and national news with excellence in design, content and distribution. Published on Tuesdays of the academic year. The DU Clarion boasts a circulation of 1300 and a distribution through 25+ campus newsstands and nearby University Park businesses. By advertising in the DU Clarion during the 2012-2013 academic year, you can: Reach thousands of visitors to the DU campus for the 2012 Presidential Debate at DU and gain increased media exposure with our special issue Reach a class of incoming freshman looking to establish roots in Denver with our freshman survival guide and magazine Benefit from posting on a new, student-run website expected to receive more than 6,000 hits per week Gain exposure on Clarion social media sites, which have almost 1,000 followers Attract DU parents and alumni that receive our email newsletter Reach fans of DU athletics As an advertiser, you receive: Placement in the newspaper Placement on a brand-new website expected to average 6000 hits per week The DU Clarion will “like” you on Facebook. The DU Clarion will feature your logo in monthly shout out to our advertisers on Facebook, Twitter and Google Plus. the date, get the It’s Simple. 1. Set discount the ad, get the size and 2. Select 3. Submit the business price for you
1. Sept. 18 Sept. 25 Oct. 2 Oct. 5 Oct. 9 Oct. 16 Oct. 23 Oct. 30 Nov. 6
Set the date, get the discount FALL 2012 Back to School/Summer recap issue Regular issue Pre-debate pullout, Hockey pullout Special Presidential Debate issue Regular issue Regular issue Regular issue Regular issue Opinions spread – election 2012, Holiday shopping guide
WINTER 2013 Jan. 15 Jan. 22 Jan. 29 Feb. 5 Feb. 12 Feb. 19 Feb. 26 March 5
Penrose Library, DU History pullout Regular issue Regular issue Regular issue Valentine’s Day pullout Regular issue Regular issue Clarion housing guide
SPRING 2013 April 2 April 9 April 16 April 23 April 30 May 7 May 14 May 21 May 29
Regular issue Regular issue Regular issue Regular issue Regular issue USG election candidate preview Regular issue Summer Entertainment spread; summer and fall sports preview Best of DU
Discounts for our valued advertisers ADDITIONAL 10% OFF ADDITIONAL 20% OFF Include coupon in ad Year-long contract Quarter-long contract Returning customer/ reader
Recruitment/congratulatory (on-campus only)
2.
Select the size and price for you Most popular sizes
BANNER (BOTTOM FLAG) On-Campus Local National
B&W $60 $100 $130
Color $70 $120 $170
Dimensions: 2h x 10 w BUSINESS CARD On-Campus Local National
B&W $24 $40 $52
Color $28 $48 $68
Dimensions: 2h x 4 w SMALL
(QUARTER PAGE)
On-Campus Local National
B&W $108 $160 $208
Color $112 $192 $272
Dimensions: 8h x 4 w MEDIUM
(HALF PAGE)
On-Campus Local National
B&W $240 $400 $520
Color $280 $480 $580
Dimensions: 8hx10 w LARGE
(FULL PAGE)
On-Campus Local National
B&W
Color
$480 $800 $1040
$560 $960 $1360
Dimensions: 16h x 10 w
ON-CAMPUS (CUSTOM SIZES) In. tall
Inches wide
b&w | color
2
4
6
8
10
2
$12 | 14
$24 | 28
$36 | 42
$48 |56
$60 | 70
4
$24 | 28
$48 | 56
$72 | 84
$96 |112
$120|140
6
$36 | 42
$72 | 84
$108|126
$144|168 $180|210
8
$48 | 56
$108|112
$144|168
$192|224 $240|280
10
$60|70
$120|140
$180|210
$240|280 $300|350
12
$72|84
$144|168
$216|252
$288|336 $360|420
14
$84|98
$168|196
$252|294
$336|392 $420|490
16
$96|112
$192|224
$288|336
$384|448 $480|560
LOCAL (CUSTOM SIZES) In. Inches wide tall 2 4
b&w | color 6
8
10
$40 | 48
$60|72
$80|96
$100|120
$80 | 96
$120|140
$160|192 $200|240
$60|72
$120|144
$180|216
$240|288 $300|360
8
$80|96
$160|192
$240|288
$320|384 $400|480
10
$100|120 $200|240
$300|360
$400|480 $500|600
12
$120|144 $240|288
$360|432
$480|576 $600|720
14
$140|168 $280|336
$420|504
$560|672 $700|840
16
$160|192 $320|384
$480|576
$640|768 $800|960
2
$20 |24
4
$40 |48
6
NATIONAL (CUSTOM SIZES) In. Inches wide tall 2 4
b&w | color 6
8
10
2
$26 | 34
$52 | 68
$78 | 102 $104|136
$130|170
4
$52 | 68
$104|136 $156|204 $208|272
$260|340
6
$78 | 102 $156|204 $234|306 $312|408
$390|510
8
$104|136 $208|272 $312|408 $416|544
$520|680
10
$130|170 $260|340 $390|510 $520|680
$650|850
12
$156|204 $312|408 $468|612 $624|816
$780|1020
14
$182|238 $364|476 $546|714 $728|952
$910|1190
16
$208|272 $416|544 $624|816 $832|1088 $1040|1360
3.
Submit the ad, get the business
Deadline Formatted ads are due on FRIDAY AT 5 P.M. prior to the Tuesday print dates. First time advertising contracts and requests for proofs must be made ONE WEEK PRIOR to print date. The Clarion will try to accommodate proofs when possible, but proofs are not usually available for regular print issues.
Format Ads should be submitted electronically, either through disk/flash drive or email. Adobe Photoshop, Illustrator or Indesign, PDFs or JPEGs are acceptable formats. Images and graphics should be high resolution (850 x 850 px minimum)
Color Colors are CMYK
Contact If you are interested in advertising with the Clarion, please fill out an advertising contract and send it to: Anita Balakrishnan Editor-in-chief DU Clarion abalakrishnan93@gmail.com 719-252-3141 Ali Donnermeyer Advertising manager DU Clarion alidonnermeyer@gmail.com
Payment Payment is due within 30 days of invoice date. All checks payable to DU Clarion. Contract is required to close an advertising sale with the Clarion. Please see contract for rules and responsibilities regarding ads in the Clarion.