Lights, camera, action: Antigua & Barbuda joins the global film stage

The spotlight on the Caribbean just got brighter. In a strategic move that promises to transform the region’s film industry, Screen Masters International (SMI), a global agency known for connecting top-tier talent with film productions, has chosen Antigua & Barbuda as the headquarters of the Caribbean for its 12th global territory. This decision positions the region for a starring role on the global film stage, with significant implications for local talent, film infrastructure, and international recognition all the way from Guyana to Jamaica. At first glance, the Caribbean seems the perfect place for film production. Stunning natural beauty, diverse landscapes, and rich cultural heritage make it a dream setting for filmmakers. Yet, the region has struggled to position itself as a major hub for film production due to a lack of infrastructure and cohesive industry support. That is set to change with SMI’s arrival, offering local creatives a platform to showcase their talents on the world stage.

SMI’s presence in Antigua & Barbuda marks a pivotal moment for Caribbean cinema. The agency, which operates across 12 territories worldwide, represents award-winning directors, animators, writers, stunt coordinators, and a myriad of other talented film professionals. By choosing Antigua & Barbuda as its regional headquarters - and appointing me, the Film Commissioner of Antigua & Barbuda, as the Caribbean Territory Partner of SMI - the twin-island nation is stepping into the spotlight and cementing its place in the global film industry.

SMI’s selection of Antigua over other larger and more developed destinations, such as Jamaica, reflects a growing recognition of our country’s potential to host international film productions and is a testament to the talent in the islands.

SMI’s selection of Antigua over other larger and more developed destinations, such as Jamaica, reflects a growing recognition of the country's potential to host international film productions and is a testament to the local talent in the islands.

The 2017 film Wendy, directed by Oscar-nominated director Benh Zeitlin, was primarily shot in Antigua, demonstrating our ability to support major international productions with varied landscapes, a skilled workforce, and a production-friendly environment.

The Caribbean film industry has been described as an “expanded and ever-expanding field” by The Routledge Companion to World Cinema. Indeed, the region’s potential as a prime location for film production is undeniable.

From pristine beaches to lush jungles and sites of historical significance, the Caribbean offers an array of landscapes that rival those of leading film hubs. However, despite demonstrable success with productions such as Wendy and others across the region, a lack of infrastructure and coordinated industry backing has hindered its ability to fully capitalise on this potential.

With SMI now in the Caribbean, a new gateway has been opened. By establishing a network connecting local professionals with international filmmakers, SMI is equipping local talents with the resources to compete globally. A comprehensive database of this talent is being created, island by island, allowing producers and directors to browse and connect with the region’s best and brightest.

This will give local actors, writers, directors, and other professionals unprecedented exposure and opportunities to work on international film sets.

For Antigua & Barbuda, this partnership is a gamechanger. Our country’s breathtaking beaches, dramatic coastlines, and versatile landscapes make it an ideal backdrop for a wide range of productions. And with Dominica just a short distance away, any scenery Antigua lacks can be easily supplemented.

The benefits of this partnership extend well beyond the creative community. Film production is a significant economic driver, generating jobs, boosting tourism, and supporting local businesses. With SMI’s backing, the anticipated influx of international productions will contribute substantially to Antigua & Barbuda’s economy and that of the wider Caribbean. Hotels, restaurants, transport services, and small businesses will all benefit from the increased activity surrounding film projects.

Additionally, the exposure generated by these productions will put Antigua & Barbuda on the map as a filming destination, inspiring moviegoers to visit the stunning locations they see on screen.

Collaboration across Caribbean nations is crucial. The region’s smaller size means strength lies in numbers. A unified approach to production, co-productions, and resource sharing will allow the Caribbean to compete more effectively globally. This spirit of cooperation will not only solidify the region’s position in the film industry but also encourage cultural exchange and creative partnerships among filmmakers.

The venture between Antigua & Barbuda and Screen Masters International marks the beginning of an exciting new chapter for Caribbean cinema. As the region enters the international spotlight, local creatives will gain long-overdue recognition while the islands reap the benefits of increased visibility, economic growth, and cultural promotion.

With SMI’s expertise and global network, Antigua & Barbuda is set to become a hub for international film productions, offering a platform for local and regional talent to shine on the world’s stage. This is just the beginning of what promises to be a thrilling and transformative journey for the Caribbean film industry.

Article written by Bert Kirchner. Bert is the SMI Caribbean Territory Partner and the Film Commissioner for both Antigua & Barbuda and Dominica.

To register as a talent with Screen Masters International, please contact bert@antiguafilm.com