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Somma Way

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0 Somma Way Los Angeles CA 00


Sold or supervised over 4 000 transactions Totaling over 5 billion dollars in sales volume Former Practicing Attorney Juris Doctorate UCLA

Joe Cilic

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Sotheb s International Realt and the Sotheb s International Realt logo are registered (or unregistered) service marks used with permission. Operated b Sotheb s International Realt , Inc. Real estate agents affiliated with Sotheb s International Realt , Inc. are independent contractor sales associates and are not emplo ees of Sotheb s International Realt , Inc. Equal housing opportunit .


SOTHEBY’S INTERNATIONAL REALTY

We $150B

$2.9B+ G LO BA L R E F E R RA L SA L ES VO LUM E I N 2020

A N N UA L V I S I TS TO SOT H E BYS R E A LT Y.COM

MOST PROFILED REAL ESTATE COM PA N Y IN TH E P RESS

1744

75

1M

#1

2020 HIGH EST Y E A R ON R ECOR D

THE YEA R OU R H E R ITAG E B EGAN

COU N T R I ES & T E R R I TO R I ES WO R L DW I DE

37M E N GAG E D SO C I AL FO L LOW E RS

#1

MOST VIEWED REAL ESTATE CHANNEL ON YOUTUBE


ONLY SOTHEBY’S INTERNATIONAL REALTY

The world’s premier luxury residential real estate brokerage. Established in 1976, Sotheby’s International Realty is the only true global real estate brand. Through our vast global footprint, local expertise, and unequalled referral network, we ensure that the properties we represent receive the far-reaching exposure

SA L ES ASSOC IATES

24,000 O F F I C ES WORL DW IDE

1,000

only Sotheby’s International Realty can provide.

COUNTRIES & TERRITORIES

75 The only true international real estate brokerage.


$

BILLI N

California Brokerages

California Presence


OUR

Advantage


SOTHEBYSREALTY.COM AND SIR MOBILE

Imagine what the world’s most visited luxury real estate website can do for you.

VISITS PER MONTH

WEB TRAFFIC UP, YEAR OVER YEAR

52%

LANGUAGES

3.1M+ 8% VISITORS FROM OUTSIDE U.S.

15

Our website engages more visitors from all around the world, with 65% of traffic coming from mobile users. We deliver a world-class presentation of your property on both mobile and desktop, with editorial-style content and exquisite photography. There’s simply never been a better way for buyers to find your property.

Source: Google Analytics, Full Year 2020


sothebysrealty.com s othebysrealty.com

Sothebysrealty.com is designed to distinctly showcase our collection of extraordinary homes. It attracts over 2.5x more visitors than any other luxury real estate website. Currency conversion, language translation, interactive content, as well as lifestyle and destination content are all differentiating and appealing features that set sothebysrealty.com and your property apart. » 34,520,280 Visits in 2019 » 14% Increase in Visits from 2018 to 2019 » 65% of Visitors Outside the U.S. » 17 Languages » 54 Currencies search engine marketing

With over 93 % * of homebuyers searching for homes online, it is essential that our brand presence is prominent on search engines. Through our evolving digital strategies including regional and global search engine marketing, programmatic campaigns, Google AdWords, and dedicated agent and property campaigns, we continue to drive the most relevant homebuyers to sothebysrealty.com, maximizing the potential for your home to be found quickly on the web. * Statistics based on web traffic to sir.com in 2019. * Graph based on statistics provided by Similar Web from Jan - Dec 19. * Percent of home buyers sourced from NAR

rodeore.com

hiltonhyland.com

theagencyre.com

elliman.com

savills.com

compass.com

sothebysrealty.com

Annual Unique Visitors sothebysrealty.com

/ Connecting with Your Buyer


SOTHEBY’S AUCTION HOUSE

Respected: TRUSTED AND

ALL THE WORLD

KNOWS SOTHEBY’S.

Sotheby’s acclaimed auction house has brought the world’s most cherished possessions to a global market since 1744, creating a brand with unparalleled prestige. Sotheby’s International Realty harnesses the worldwide recognition of the Sotheby’s name to introduce your property to the world’s most qualified buyers. The seller benefits from the Sotheby’s brand name as well as a reputation for service excellence. Our alliance with Sotheby’s extends to a shared client base of high-net-worth individuals like their auction clients:

68

57

164

10

OF FORBES’ 100

OF FORBES’

OF FORBES’

OF FORBES’ TOP 10

WORLD’S RICHEST

100 RICHEST

TOP 500 CEOS

BILLIONAIRE ART

PEOPLE

AMERICANS

COLLECTORS


GLOBAL EXPOSURE

Worldwide reach with measurable impact. Property Distribution: We set the standard by distributing our listings to the most relevant websites globally. Our global partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. The impact is measured with a variety of analytics and reporting tools. Sotheby’s International Realty Apple TV: The app brings the home search experience to anyone with Apple TV displaying high-definition photography and videos of your property on a large-format screen allows us to showcase your property with even more impact. International Buyers: Only Sotheby’s International Realty has the global network and digital marketing power to promote your property to real estate consumers everywhere through our dedicated syndication and exclusive media placements.


PUBLIC RELATIONS

Our reputation is your advantage.

32%

We drive the conversation like no other luxury real estate company can. Our public relations team fosters relationships with leading media outlets to generate consistent press coverage for our brand. We deliver media placements around the globe every day and are mentioned in the press an average of 10 times a day, 365 days a year.

REACH Estimated number of people reading about Sotheby’s International Realty exclusive listings. Other real estate companies: 27%, 12%, 10%, 7%, 5%, 4%, 2%, 1%

27% VO LUM E Number of press articles that mention Sotheby’s International Realty. Other real estate companies: 15%, 14%, 14%, 10%, 9%, 8%, 3%, 1%, 1% Source: Meltwater, Full Year 2020


SOCIAL MEDIA

We drive more eyes to your listing. Sotheby’s International Realty creates exclusive content to promote your property to interested buyers. Our proprietary Facebook platform creates robust social media campaigns for your property. In addition, our award-winning YouTube channel has more video views and subscribers than any other real estate brand. SOCIAL MEDIA VI S I TS TO SOT H E BYS R E A LT Y.CO M

1.9M+

YOUT UBE SUBSCRIB ERS

336K+

V I DEO VIEWS O N YOU TU B E CH A N N E L

137M+

Social Media visits to sothebysrealty.com: Full Year 2020 YouTube: Lifetime as of Jan. 2021


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Significant Sales


Reaching Buyers in Asia According to a profile of international transactions in U.S. residential real estate in 2019 prepared by the National Association of Realtors, more international buyers hailed from China than any other international country, with annual acquisitions totaling more than $13 billion. Sotheby’s International Realty leverages its international network and digital marketing power to market the home to buyers from Asia. * Sourced from NAR

marketing on websites catering to asian viewers

» international new york times » juwai » nikkei » propgoluxury » wsj china » z-property (zaobao)

Photo Provided By Sotheby’s

Reaching Buyers in Asia

/ Connecting with Your Buyer


OUR

Process


Ma ke i g Ti e i e S

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Architectural and Landscape Photography Videography Curated Listing Copy Property Mailer - Global Office Distribution Property Presentation Book (Printed Digital) Website Launch Pitch Editorial Press

03 VIP Broker Launch Event Outreach to SIR UK, Europe, Middle East Asian Agents Clients Print Advertising Campaign The Los Angeles Times Takeover MLS Caravan Magazine Full Page Display at Four Seasons Dubai

P

e

Deb

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Social Media/Digital Advertising Email Blast (35K Top Agents/ Target Marget) SIR Agent International Property Website Feature Los Angeles Times Showcase Ad (ongoing) MLS Caravan Magazine Showcase Ad (ongoing) Potential Ad Opportunities WSJ Insert* (30K dist. in key luxury markets)

0

Digital and Social Media Campaign Banner Ad on Bloomberg.com Banner Ad on LATimes.com Video Banner Ad on NYTimes.com Sotheby's Selects Email (200k Contacts/111 Countries Featured House Tour in The Art of Living Blog Social Ad Engine - SIR's exclusive partnership with Facebook Unique California post to social media followers of 11,000+ Premier Partnership Web Syndication Robb Report MansionGlobal WSJ LAT Juwai Nikkei

O g i g Ma ke i g Proprietary Publications Special Events Social Media Campaign MLS Full-Page PR Campaigns Marketing Report Review Market Leaders Zoom Panel Presentations Outreach to SIR Offices


PROPERTY VIDEO

Video tours work extra hard for your property.

13M+

VIDEOS PL AY ED IN 2020

90K+

TOTA L H OU RS WATC H E D IN 2020

Showcasing a video tour of your property with our premier

295%

media partners gets you far greater engagement with

REAL ESTATE CHANNEL

buyers. And, of course, sharing that video on the Sotheby’s

Sotheby’s International Realty: 137.7M

International Realty YouTube channel doesn’t hurt either.

Coldwell Banker: 17.3M

After all, it’s the most viewed real estate channel in the world.

MORE VIEWS THAN ANY OTHER

Zillow: 34.8M Keller Williams: 3.8M Compass: 3.5M RE/MAX: 3.2M Knight Frank: 2.1M

1200% VIDEOS ARE SHARED

MORE THAN LINKS AND TEXT COMBINED*

Engel & Volkers: 1.4M Savills: 1.1M Douglas Elliman: 655K Christie’s International Real Estate: 567K Trulia: 107K Century 21: 67K

*Source: Social Media Today

403%

LISTINGS WITH A VIDEO RECEIVE

MORE INQUIRIES THAN THOSE WITHOUT*

*Source: DigitalSherpa

Data: Jan. 2021


Exclusivel Showcased PROPERTY WEBSITE E e di i c i e e de e e i eb i e a d e i c ea e e dedica ed e c i e he e e a i f h Sh ca i g high ai h de c i i c a d if a ai ab e ide i a ea i a a d e e i he eb i e i i a ab e e ce a ec i e b e

e e f be a

DISTINGUISHED EMAIL CAMPAIGNS A e ec ic b ch e i be e ia e ai ie a i F e i e he e hi ica ed ca aig a e de ig ed be j a e gagi g bi e de ice a he a e de k b e


EMAIL MARKETING

Connections. WE HAVE POWERFUL

We seize every opportunity to promote your property via email to our proprietary lists of clients past, present and future, as well as to the broker community. As you would expect, our connections help you reach prospective buyers that no one else can.


ADVERTISING & MEDIA PARTNERSHIPS

We offer impactful ways to reach even more buyers. The presentation of luxury real estate must be exceptional, which is why we have created the most robust and highquality website in the industry. We have also established exclusive positions with best-in-class media partners to help drive qualified traffic to our website — and to your listing. These partners include The Wall Street Journal, The New York Times, Financial Times, Architectural Digest, Mansion Global, Sotheby’s magazine, Conde Nast and more, as well as proprietary publications created by both Sotheby’s and Sotheby’s International Realty.


Trusted Proven Global Connected Technology-driven Meticulous Devoted Unrivaled Expect the exceptional.


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