Paul Smith’s Modern Working Wardrobe Returns For SS22 With Versatility At Its Core

THE CAMPAIGN PROFILES A ROSTER OF STYLISH MEN AND WOMEN FROM AROUND THE GLOBE, ALL WITH VERY DIFFERENT OCCUPATIONS TO CAPTURE THE SPIRIT OF THE COLLECTION.

Paul Smith’s Modern Working Wardrobe is a curation of pieces designed to mirror our evolving approach to working, living and dressing, highlighting our transition to a hybrid working pattern. The Modern Working Wardrobe campaign’s purpose is to offer a versatile collection of comfortable separates which seamlessly support the shift to increasingly flexible schedules.

Relaxed tailoring remains at the heart of the campaign, but suiting pieces have been mixed and matched with casual items, including sweaters, cardigans, T-shirts, polos and bomber jackets to emphasise the versatility and functionality of this new mode of dressing. Workwear elements, like denim shirts and corduroy fabrics, are worn with more traditional worsted materials, while lightweight summer fabrics, including seersucker and canvas also appear.

Shot by photographer Will Scarborough in a series of locations across London but with a distinctive global perspective, the campaign brings together a diverse cast of characters including from the first time Paul himself. In addition to Paul, Paul Smith Modern Working Wardrobe SS22's cast include Noëlla Coursaris Musunka, philanthropist, model, mother and founder and CEO of Malaika, a non-profit organisation that educates and empowers girls in the Democratic Republic of the Congo, and Jo Ellison, Editor of Financial Times’ How To Spend It magazine and Deputy Editor of FT Weekend.

THE TEAM: Photographer: Nani Nj (@nn.creative) Model: Gianna (@gicoyne)