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Off-White hosts an Imaginary Experience in Doha

Off-White™ continues to celebrate the enduring vision and values of Virgil Abloh, by showcasing for the first time in the Middle East an “Imaginary Experience”, a world within a world that is simultaneously a map and a form of transportation: a spaceship, a theater, and a portal to another world—one devoted entirely to the imagination.

The “Imaginary Experience” included a Trunk Show of Virgil Abloh’s “High Fashion” collection, that took place at Studio 7, a design concept store in Qatar rooted in Arab culture, a playground of perception where function dares to have fun, that was followed by an “Imaginary’ dinner in a majestic farm in the heart of Doha, Qatar. To complete the experience, Qatar Creates, which is led by HE Sheikha Al Mayassa, held its closing tour of “Figures of Speech” at Doha Fire Station. The first museum exhibition in the Middle East dedicated to the late acclaimed designer and creative Virgil Abloh showcasing more than 55 of his artwork.

The trunk show that was showcased is just one of a profusion of interdisciplinary expressions in the city concreting “Imaginary,” an Off-White™ platform desired by Virgil Abloh and dedicated to cultural reinterpretation, disruption, and transformation as a means of instigating a new dialogue and format of the future.

Rooted in Abloh’s stated desire to define a universal language that transcends cultural parameters and opens the conversation to all, it affirms that the label’s next chapter remains grounded in its founder and creative director’s guiding philosophy: “Question everything.” This signature exchange between past and future, cultural and subcultural to articulate and progress the present is debuted through the “High Fashion” collection, all designed, envisioned, and finalized by Virgil Abloh.

Sinuous dresses are abbreviated to a radical micro length, while the waistlines of jeans and pants are notably dropped. Knitwear separates are fluid and glamorous, transposing transparent layers and sensual boucle wools with compact yarns and fuzzy, textured cutout jacquards. The appearance of Swarovski crystals advocates overt shine and luxe.

Instead of classifying haute couture as the origin source of the clothes distinctive to urban tribes, it examines haute couture as a pinnacle articulation of these lifestyle expressions and the practices and ideologies that form their foundation.

The ultimate creation is a self-portrait through the lens of haute couture. It amplifies Abloh’s always dimensional expression of what is ‘really real,’ rather than an expectation, stereotype, projection, or outdated ideal.

HIS AND HERS OPENS FLAGSHIP STORE IN ICONIC DUBAI MALL

his and hers, a Men’s and Women’s retail concept, dedicated to high-end comfort clothing, has opened its doors to customers in the prestigious Dubai Mall, extending its range of designer leisurewear to fashion lovers in a brand-new location.

Building on the success of the fashion brand’s initial store in Gate Avenue DIFC, the new flagship, which is owned and operated by FIG Retail, marks the second in the brand’s chain. This new addition to the Dubai portfolio welcomes the first global shop in shop concept for these designer brands, that appeal to a diverse range of premium fashion clients.

In the new his and hers boutique, customers have access to an outstanding range from each of the brands’ latest collections, in a space that is entirely dedicated to luxury loungewear and leisure apparel. This unique identity and specialised customer experience, makes his and hers even better placed to realise its brand tagline of comfort lives here.