The Cassina Group | Agent Brochure 2024

CHARLESTON’S INNOVATION-DRIVEN REAL ESTATE FIRM

OUR STORY The Cassina Group was founded in 2006 with a vision of doing real estate differently. By balancing traditional real estate models with unique marketing and emerging technology, The Cassina Group has created a cutting edge and innovative company that serves as a leader in the Charleston market.

OUR PHILOSOPHY Especially for today’s homebuyers and sellers, The Cassina Group is Charleston’s innovation-driven real estate firm, with a proven reputation for delivering stronger results through leading-edge technology and building lasting relationships.

Our pioneering spirit generates a contagious energy enabling us to continually place new ideas into motion. Our strength lies in our people: knowledgeable, professional and committed. We are passionate about a great real estate event and promoting the wellbeing of our community.

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008

WHY CASSINA? Personalized Website One of the most searched sites in Charleston, TheCassinaGroup.com is easy to use for clients with the most up-to-date listings, lifestyle content, blog and more.

Personalized for the agent with their bio, head shot, contact information and unique URL.

Cutting-Edge Marketing Tools The best combination of digital and print marketing tools at your fingertips to help you promote listings and build your personal brand. From postcards to brochures to listing presentations and more, all materials are thoughtfully designed and curated.

Robust Social Media Presence No other real estate firm delivers Charleston better than The Cassina Group.

With a robust presence on social media outlets including Facebook, Instagram, Twitter, YouTube and more, there is always a wealth of highly engaging, sharable content.

Multi-Step Marketing Plan for Each Company Listing

Affiliation with Who’s Who in Luxury Real Estate The Cassina Group is proud to be a member of Who’s Who in Luxury Real Estate—a worldwide collection of top brokers representing the finest luxury properties across the globe. The global network is showcased on LuxuryRealEstate.com, which remains the #1 portal for luxury properties on the web with more $1,000,000+ content than any near-peer.

Powerful Presence Each month, TheCassinaGroup.com brings in thousands of actively engaged users to search for real estate. In addition, The Cassina Group’s team of full-time, professional agents are some of the highest-producing agents in Charleston, with the company consistently ranking in the top 1% of MLS.

Sophisticated Client Relationship Management System Our top-of-the-line CRM offers unique features including lead-scoring, best fit leads notifications, drip campaigns, text messaging, e-alerts, mobile app, the ability to see what properties leads are viewing and more.

Our multi-step marketing plan offers a thorough approach to market our listings, proven to deliver stronger results.

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008

WHY CASSINA? Company-Paid Leads The company invests in lead generation services each month so there is always a continual pipeline of new leads.

Two Local Offices (Downtown Charleston & Mount Pleasant) With offices in downtown Charleston and Mount Pleasant, Cassina has a strong presence throughout the community.

You are never far from an office for client meetings or to pop in and work.

Simple and Competitive Commission Plans Simple and competitive commission plans are easy to understand with no hidden fees or costs.

Elite Agents Our strength lies in our people: knowledgeable, professional and committed.

Our agents consistently rank in the top 1% of MLS and close considerably more deals than the average agent in Charleston.

Full-Time Support Staff With a full-time managing broker, marketing director, marketing assistant, closing coordinator, and accountant, there is always someone there to help so you can focus on what you do best—selling real estate.

Energetic, Fun and TeamOriented Company Culture As one of Charleston’s fastest growing companies, Cassina has cultivated an energetic and fun atmosphere with open work spaces, a team-oriented environment, and fun agent events and contests throughout the year.

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008

USER-FRIENDLY WEBSITE We pride ourselves on staying ahead of the curve. Our website is easy-to use and one of the most searched sites in Charleston.

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132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008

Agent Contact Information

CUTTING EDGE MARKETING TOOLS The Cassina Group has a robust marketing plan to enhance the appearance of your home.

Traditional tactics include:

• Signage: distinctive signs to advertise your home • MLS: participation in the Charleston Trident Association of REALTORS® multiple listing service

• Direct Mail: custom postcards to announce your home is available for sale • Property Flyers & Booklets: high-end print materials for prospective buyers • E-Blasts: monthly e-blasts to interested buyers

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008

SOCIAL MEDIA It’s easy to see why everyone loves Charleston. And no other real estate firm delivers Charleston better than The Cassina Group. With a robust presence on social media outlets including Facebook, Instagram, Twitter, YouTube and more, your listing reaches a wide audience.

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008

SYNDICATION The Cassina Group participates in broker reciprocity so our listings will show-up on the sites of ALL real estate firms in the Lowcountry as well as all national real estate websites. Cassina also pays for additional luxury syndication with Wall Street Journal, Mansion Global, The Times of London, Barron’s and Market Watch so our listings reach the world’s best real estate sites.

AdWerx • AllAcres • Back At You Media • Barron’s Close2Homes • CondoCompare.com • DreamHomeList • eLookyLoo FindAPlace4Me by VisualTour • FindTheBest Homes • FixFlip Foreclosure.com • FreedomSoft • Harmon Homes • Home2.me by TourFactory HomeFacts • HomeFinder.com • Homes.com • Homes&Land • HomeSpotter HomeStarSearch • HomeWinks • HouseHappy • HouseHunt.com Houses.net • HouseValueStore • ImagesWork by CirclePix • Joyful Home Kahping • KeyBoom • LandAndFarm • LearnMoreNow.com/FindHomes LotNetwork.com • Mansion Global • MarketWatch • NestBuilder • Nestigator Open Real Estate Community • PocketListings • Point2 Homes • Realtor.com RealQuest Express • RealSavvy • RealStir • RealtyStore • Relola • Revestor SearchALLProperties by L2L • Showing Suite • The Real Estate Book The Times of London • Trulia • USHUD.com • Vast • Vscreen The Wall Street Journal • WikiRealty • Ylopo • Zillow

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008

WHO’S WHO IN LUXURY REAL ESTATE The Cassina Group is proud to be a member of Who’s Who in Luxury Real Estate―a worldwide collection of top brokers representing the finest luxury properties across the globe.

The global network is showcased on LuxuryRealEstate.com, which remains the #1 portal for luxury properties on the web and has more $1,000,000+ content than any near-peer.

LuxuryRealEstate.com The Webby Award-Winning Luxury Real Estate Website with the Most Multi-Million Dollar Properties 25,126

LUXURYREALESATE.COM 22,320

SOTHEBY’S CHRISTIE’S

21,247

LUXURY PORTFOLIO

20,495

SAVILLS

11,778

KNIGHT FRANK

10,879

CB GLOBAL LUXURY

8,683

TRAFFIC LuxuryRealEstate.com ranks No. 1 on Google, Bing and Yahoo for luxury real estate and multi-million-dollar listing searches. Additionally, the award-winning website has been honored by the Webby Awards, voted ‘Best of the Web’ by Forbes and most recently named ‘Best Real Estate Website’ in the 2018 Internet Advertising Competition Awards by the Web Marketing Association.

Top 10 Visiting Countries United States • China • Canada United Kingdom • Australia Germany • Japan • Netherlands France • Czechia

Page Views per month .................................... 6,376,496 Users per month ............................................. 172,766 Men/Women .................................................... 54.2%/45.8% Average Age ..................................................... 34 Average Household Income ........................... $398,029 Average Value of Household Assets .............. $1,913,008

GLOBAL NETWORK Who’s Who in Luxury Real Estate offers opportunities to connect with top luxury real estate professionals in unique markets around the world. With listings in 70 countries, LuxuryRealEstate.com’s international reach is unparalleled.

Member Offices .................................... 35 countries Luxury Real Estate Professionals ......... 125,000+ Total Properties ..................................... 55,000+ Property Countries .................................. 60

372,656

2,700

18,740

2,271

8,553 132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008

POWERFUL PRESENCE In addition to having a user friendly site, The Cassina Group has a powerful web presence, bringing in thousands of actively engaged users each month to search for real estate. In addition, The Cassina Group’s team of full-time, professional agents are some of the highest-producing agents in Charleston, with the company consistently in the top 1% of the MLS.

292,929 Users

Average Sales Price

2014 2015 2016 2017 2018 2019 2020

$95,918,003 $153,573,728 $184,962,676

#1 Boutique Firm

for $500,000, $1 Million and $2 Million

The Cassina Group Sales Volume 2013

Full-time REALTORS

Sessions

Page Views

$1,156,460

2012

43

610,131

1,722,700

Users Per Month

Sessions Per Month

24,411

50,844

$208,361,695 $223,072,831 $228,555,429 $308,616,229 $284,773,112 $385,795,187 $586,418,236

2021 2022

$484,556,823

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008

SOPHISTICATED CRM & COMPANY PAID LEADS Our innovative approach to home buying and selling provides the agent with cutting-edge tools to stay on top of their game. Some features include:

• Real-time lead activity notifications • Leading Scoring • A mobile CRM app • Best-fit lead notifications • Drip campaigns • E-alerts • Multi-voice response system including text messages, mass email, and more The company invests in lead generation services each month so there is always a continual pipeline of new leads.

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008

BENEFITS PROVIDED FOR YOU Company-generated leads Customer Relationship Management system Social media content creation E-blasts Blog article for each listing on The Cassina Group website Paid online syndication for each listing Property flyers Stationery including letterhead, envelopes & notecards Maps and magazine relocation guides Printing, scanning and copying Business phone extension Top-level coaching

COMPREHENSIVE. HIGH-QUALITY. INNOVATIVE. EXCEPTIONAL.

Lockboxes Free REALTOR® of Distinction seminars Full-time marketing & office support Custom listing presentation Custom buyer tour Monthly market reports

What Our Benefits Mean for You: • Increased average sales price

Agent branded website

• Increase in the number of transactions sold

Annual client appreciation event

• Increased public recognition

A personal transaction perk

• Happier clients

Two office locations (downtown Charleston & Mt Pleasant) Drop-in work spaces at both offices Online document storage and electronic signature Google G Suite

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008

AGENT / PRODUCTION STATS

AVERAGE SALES PRICE

124% higher than the CTAR MLS average

$1,156,460

vs

$516,088

(Average REALTOR® in Charleston)

(Cassina)

AVERAGE REALTOR CLOSED VOLUME

3.3x more

than the average Charleston REALTOR®

$11,268,763

vs

$3,453,912

(Average REALTOR® in Charleston)

(Cassina)

AVERAGE REALTOR CLOSED TRANSACTION

3.4x more

than the average Charleston REALTOR®

9.8

(Cassina)

vs

2.9

(Average REALTOR® in Charleston)

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008

GET IN TOUCH

OWEN TYLER

Managing Broker, Partner, Broker in Charge office 843.628.0008 cell 843.224.5398 Owen@TheCassinaGroup.com TheCassinaGroup.com

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 CassinaGroup.com | 843.628.0008