Recruitment Brochure | 2024

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REAL ESTATE FIRM
CHARLESTON’S INNOVATION-DRIVEN

OUR STORY

The Cassina Group was founded in 2006 with a vision of doing real estate differently. By balancing traditional real estate models with unique marketing and emerging technology, The Cassina Group has created a cutting edge and innovative company that serves as a leader in the Charleston market.

OUR PHILOSOPHY

Especially for today’s homebuyers and sellers, The Cassina Group is Charleston’s innovation-driven real estate firm, with a proven reputation for delivering stronger results through leading-edge technology and building lasting relationships.

Our pioneering spirit generates a contagious energy enabling us to continually place new ideas into motion. Our strength lies in our people: knowledgeable, professional and committed. We are passionate about a great real estate event and promoting the wellbeing of our community.

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008

WHY CASSINA?

Personalized Website

One of the most searched sites in Charleston, TheCassinaGroup.com is easy to use for clients with the most up-to-date listings, lifestyle content, blog and more. Personalized for the agent with their bio, head shot, contact information and unique URL.

Cutting-Edge Marketing Tools

The best combination of digital and print marketing tools at your fingertips to help you promote listings and build your personal brand. From postcards to brochures to listing presentations and more, all materials are thoughtfully designed and curated.

Robust Social Media Presence

No other real estate firm delivers Charleston better than The Cassina Group. With a robust presence on social media outlets including Facebook, Instagram, X, YouTube and more, there is always a wealth of highly engaging, sharable content.

Multi-Step Marketing Plan for Each Company Listing

Our multi-step marketing plan offers a thorough approach to market our listings, proven to deliver stronger results.

Affiliation with Who’s Who in Luxury Real Estate

The Cassina Group is proud to be a member of Who’s Who in Luxury Real Estate—a worldwide collection of top brokers representing the finest luxury properties across the globe. The global network is showcased on LuxuryRealEstate.com, which remains the #1 portal for luxury properties on the web with more $1,000,000+ content than any near-peer.

Powerful Presence

Each month, TheCassinaGroup.com brings in thousands of actively engaged users to search for real estate. In addition, The Cassina Group’s team of full-time, professional agents are some of the highest-producing agents in Charleston, with the company consistently ranking in the top 1% of MLS.

Sophisticated Client Relationship Management System

Our top-of-the-line CRM offers unique features including lead-scoring, best fit leads notifications, drip campaigns, text messaging, e-alerts, mobile app, the ability to see what properties leads are viewing and more.

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008

WHY CASSINA?

Company-Paid Leads

The company invests in lead generation services each month so there is always a continual pipeline of new leads.

Local Offices (Downtown Charleston & Mount Pleasant)

With offices in downtown Charleston and Mount Pleasant, Cassina has a strong presence throughout the community. You are never far from an office for client meetings or to pop in and work.

Full-Time Support Staff

With a full-time managing broker, marketing director, marketing assistant, closing coordinator, and accountant, there is always someone there to help so you can focus on what you do best—selling real estate.

Energetic, Fun and TeamOriented Company Culture

As one of Charleston’s fastest growing companies, Cassina has cultivated an energetic and fun atmosphere with open work spaces, a team-oriented environment, and fun agent events and contests throughout the year.

Simple and Competitive Commission Plans

Simple and competitive commission plans are easy to understand with no hidden fees or costs.

Elite Agents

Our strength lies in our people: knowledgeable, professional and committed. Our agents consistently rank in the top 1% of MLS and close considerably more deals than the average agent in Charleston.

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008
132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008 USER-FRIENDLY WEBSITE We pride ourselves on staying ahead of the curve. Our website is easy-to use and one of the most searched sites in Charleston. Save Favorites Call to Action Buttons Interactive Map Large Photos In-depth Property Description Contact Cassina The Cassina Group Agent Contact Information Office: 843.628.0008

CUTTING EDGE MARKETING TOOLS

The Cassina Group has a robust marketing plan to enhance the appearance of your home. Traditional tactics include:

• Signage: distinctive signs to advertise your home

• MLS: participation in the Charleston Trident Association of REALTORS ® multiple listing service

• Direct Mail: custom postcards to announce your home is available for sale

• Property Flyers & Booklets: high-end print materials for prospective buyers

• E-Blasts: monthly e-blasts to interested buyers

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008

SOCIAL MEDIA

It’s easy to see why everyone loves Charleston. And no other real estate firm delivers Charleston better than The Cassina Group. With a robust presence on social media outlets including Facebook, Instagram, X, YouTube and more, your listing reaches a wide audience.

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008

SYNDICATION

The Cassina Group participates in broker reciprocity so our listings will show-up on the sites of ALL real estate firms in the Lowcountry as well as all national real estate websites. Cassina also pays for additional luxury syndication with Wall Street Journal, Mansion Global, The Times of London, Barron’s and Market Watch so our listings reach the world’s best real estate sites.

AdWerx • AllAcres • Back At You Media • Barron’s Close2Homes • CondoCompare.com • DreamHomeList • eLookyLoo

FindAPlace4Me by VisualTour • FindTheBest Homes • FixFlip Foreclosure.com • FreedomSoft • Harmon Homes • Home2.me by TourFactory

HomeFacts • HomeFinder.com • Homes.com • Homes&Land • HomeSpotter

HomeStarSearch • HomeWinks • HouseHappy • HouseHunt.com

Houses.net • HouseValueStore • ImagesWork by CirclePix • Joyful Home

Kahping • KeyBoom • LandAndFarm • LearnMoreNow.com/FindHomes

LotNetwork.com • Mansion Global • MarketWatch • NestBuilder • Nestigator

Open Real Estate Community • PocketListings • Point2 Homes • Realtor.com

RealQuest Express • RealSavvy • RealStir • RealtyStore • Relola • Revestor

SearchALLProperties by L2L • Showing Suite • The Real Estate Book

The Times of London • Trulia • USHUD.com • Vast • Vscreen

The Wall Street Journal • WikiRealty • Ylopo • Zillow

132 East Bay Street, Charleston, SC 29401
309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com
843.628.0008
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WHO’S WHO IN LUXURY REAL ESTATE

The Cassina Group is proud to be a member of Who’s Who in Luxury Real Estate - a worldwide collection of top brokers representing the finest luxury properties across the globe. The global network is showcased on LuxuryRealEstate.com, which remains the #1 portal for luxury properties on the web and has more $1,000,000+ content than any near-peer.

LuxuryRealEstate.com

The Webby Award-Winning Luxury Real Estate Website with the Most Multi-Million Dollar Properties

TRAFFIC LuxuryRealEstate.com ranks No. 1 on Google, Bing and Yahoo for luxury real estate and multimillion-dollar listing searches. Additionally, the award-winning website has been honored by Forbes, the Inc. 5000, The Wall Street Journal, The Webby Awards and ADDY Awards.

Top 10 Visiting Countries

United

GLOBAL NETWORK Who’s Who in Luxury Real Estate offers opportunities to connect with top luxury real estate professionals in unique markets around the world. With listings in 50+ countries, LuxuryRealEstate. com’s international reach is unparalleled. Luxury Real Estate Professionals .........

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008
States • China • Canada
• Netherlands
Annual Page Views .......................................... Users per month ............................................. Men/Women .................................................... Average Net Worth .......................................... 22,065,064 215,476 47.2%/52.8% 40% over $1.5M+ & 27% over $3.5M+
United Kingdom • Australia Germany
Japan
France
Czechia
22,320 21,247 20,495 11,778 10,879 8,683
CHRISTIE’S LUXURY PORTFOLIO SAVILLS KNIGHT FRANK
GLOBAL LUXURY
LUXURYREALESATE.COM SOTHEBY’S
CB
Total Properties ..................................... Property Countries .................................. 130,000+ 35,000+ 50+ 25,126 378,500+ 21,800+ 10,400+ 3,800+ 3,100+

In addition to having a user friendly site, The Cassina Group has a powerful web presence, bringing in thousands of actively engaged users each month to search for real estate. In addition, The Cassina Group’s team of full-time, professional agents are some of the highest-producing agents in Charleston, with the company consistently in the top 1% of the MLS.

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008
POWERFUL PRESENCE
Users 497,366 Sessions 811,483 Full-time REALTORS 46 Page Views 1,490,301 Average Sales Price $1,425,673 for $500,000, $1 Million and $2 Million #1 Boutique Firm Users Per Month 41,447 Sessions Per Month 124,192 $223,072,831 $228,555,429 $208,361,695 $184,962,676 $153,573,728 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 The Cassina Group Sales Volume $308,616,229 $284,773,112 $385,795,187 $586,418,236 $484,556,823 $481,877,684

SOPHISTICATED CRM & COMPANY PAID LEADS

Our innovative approach to home buying and selling provides the agent with cutting-edge tools to stay on top of their game. Some features include:

• Leading Scoring

• Best-fit lead notifications

• Drip campaigns

• E-alerts

• Real-time lead activity notifications

• A mobile CRM app

• Multi-voice response system including text messages, mass email, and more

The company invests in lead generation services each month so there is always a continual pipeline of new leads.

132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008

BENEFITS

PROVIDED FOR YOU

Company-generated leads

Customer Relationship Management system

Social media content creation

E-blasts

Paid online syndication for each listing

Property flyers

Stationery including letterhead, envelopes & notecards

Maps and magazine relocation guides

Printing, scanning and copying

Business phone extension

Top-level coaching

Lockboxes

Free REALTOR® of Distinction seminars

Full-time marketing & office support

Custom listing presentation

Custom buyer tour

Monthly market reports

Agent branded website

Annual client appreciation event

A personal transaction perk

Two office locations (downtown Charleston & Mt Pleasant)

Drop-in work spaces at both offices

Online document storage and electronic signature

Google G Suite

• Increased average sales price

• Increase in the number of transactions sold

• Increased public recognition

• Happier clients

COMPREHENSIVE. HIGH-QUALITY. INNOVATIVE. EXCEPTIONAL.
What Our Benefits Mean for You:
132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008
AGENT / PRODUCTION STATS AVERAGE SALES PRICE AVERAGE REALTOR CLOSED VOLUME $1,425,673
$10,475,601 $1,538,440 (Cassina 2023) 7.4 2.5 AVERAGE REALTOR CLOSED TRANSACTION vs vs vs (Charleston Area Housing Report 2023) (Cassina 2023) (Average REALTOR ® in Charleston) (Cassina 2023) (Charleston Area Housing Report 2023) 148% higher than the CHS MLS average 6.8x more than the average Charleston REALTOR® 3x more than the average Charleston REALTOR® 132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008
$575,661
GET IN TOUCH 132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008 ROBERTSON ALLEN Founding Partner, Broker in Charge office 843.628.0008 cell 843.442.6434 RAllen@TheCassinaGroup.com JIMMY DYE Founding Partner, Broker in Charge office 843.628.0008 cell 843.452.6482 JDye@TheCassinaGroup.com TheCassinaGroup.com OWEN TYLER Managing Broker, Partner, Broker in Charge office 843.628.0008 cell 843.224.5398 Owen@TheCassinaGroup.com
132 East Bay Street, Charleston, SC 29401 | 309 Coleman Boulevard, Mt. Pleasant, SC 29464 TheCassinaGroup.com | 843.628.0008
309 Coleman Blvd, Mt. Pleasant, SC 29464 843.628.0008 TheCassinaGroup.com
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