2013 Swallows Day Parade Event Guide

Contents

Introducing the 2013 Fiesta Executive Board A Message from El Presidente Grand Marshals Past and Present Dignitaries: Señor San Juan and Ms. Fiesta Meet the Junior Dignitaries Parade Route and Event Map Schedule of Events Parade Announcers Lineup About the Mercado Street Fair Town Matriarch and Patriarch History of the Swallows Day Parade and Fiesta Association Meet the Fiesta Association’s Hangin’ Judge Fiesta de las Golondrinas 2013 Sponsors

4 4 6 8 10 12 14 16 18 20 22 24 26

A complete Swallows Day Parade lineup will be published in the March 22 issue of The Capistrano Dispatch.

City of San Juan Capistrano

Cover Art

“Happy Trails”

By Gabrielle Ortiz, grade 7, Mission Basilica School

Photography

Color photography by Scott Schmitt, San Juan Photo & Digital Historic photos courtesy of the San Juan Capistrano Historical Society

The 55th Annual Swallows Day Parade and Mercado Street Fair event guide is produced in partnership by the Fiesta Association and Picket Fence Media, publishers of The Capistrano Dispatch, Dana Point Times and San Clemente Times. Copyright: No articles, illustrations, photographs or other editorial matter or advertisements herein may be reproduced without written permission of the Fiesta Association and Picket Fence Media. Picket Fence Media is located at 34932 Calle del Sol, Ste. B, Capistrano Beach, CA, 92624. Phone 949.388.7700, fax 949.388.9977, www.thecapistranodispatch.com.

Copyright 2013. All rights reserved. Proudly printed in the USA.

Mayor Welcome

Our town is fortunate to have a special group of dedicated volunteers who work year-round to put on San Juan Capistrano’s largest and greatest event, the Swallows Day Parade.

The San Juan Capistrano Fiesta Association’s non-motorized parade is an annual ritual dating back more than five decades. It’s part of our unique history, heritage and culture and I thank each and every volunteer for keeping such a wonderful tradition alive.

Each year, I look forward to the “Fiesta de las Golondrinas” or Festival of the Swallows, which brings folks from all walks of life here to San Juan 3

Capistrano for a spectacular, memorable celebration.

The day showcases our historic town and caters to young and old and everyone in between. There’s vivid characters and music and costumes and cowboys and horses and even more horses. Along with the Swallows Day Parade, you will enjoy the Mercado Street Fair and exciting activities at local restaurants and businesses around town. The Mission San Juan Capistrano, which just finished its new gate house, always has lots of fun in store, so be sure to drop by there during the day, too.

So, I hope you will join me in tipping my hat to San Juan Capistrano and celebrating the best Fiesta de las Golondrinas yet!

—John Taylor, Mayor

Happy Trails... ...Our theme for the 55th Swallows Day Parade and Mercado! I welcome each of you to this special Fiesta de las Golondrinas season and thank our volunteers, the city of San Juan Capistrano and this amazing community for their support in presenting the Swallows Day Parade along with Taste of San Juan, Kids Pet Parade, El Presidente Ball, Fiesta Grande and Hoos’Gow Day. Over 40,000 spectators and participants are expected at this year’s Swallows Day Parade—one of the largest non-motorized parades in the country. This year, we will feature over 600 horses, a dozen marching bands, carriages, wagons and over 3,200 walking participants from local business, schools and community organizations.

We honor and thank our major sponsors—Sycamore Trails Stables, St. Margaret’s Episcopal School and Rancho Mission Viejo/El Viaje de Portola—celebrating their 50th year!

I hope that the Fiesta de las Golondrinas events are all memorable experiences for each of you and we invite you come back to San Juan Capistrano throughout the year.

Enjoy!

Steve Weekes El Presidente San Juan Capistrano Fiesta Association

Fiesta Association Executive Board (Left to Right): Troy Stansbury, Stephanie Frisch, Cindy Cardin, Greg Kendrick, Steve Weekes, Chris Phillips, Kathy Hooper, Jeff Schroeder, Mia Nonnweiler, Ron Hascall, Katie McQuillan and Ben Dixon.

2013 Fiesta Association

Executive Board Troy Stansbury

Kathy Hooper

Sponsorship/Kids Pet Parade

Mercado Street Faire

Stephanie Frisch

Jeff Schroeder

Membership/Taste of San Juan

Cindy Cardin El Presidente Ball

Greg KendricK

Publicity/Treasurer

Mia Nonnweiler

New Member Mixer/Secretary

Ron Hascall

Shuttle Bus/Assistant Sherriff

VIP Porch/Merchandise

Steve Weekes

Katie McQuillan

Chris Phillips

Ben Dixon

El Presidente

Sherriff 4

Assistant Parade Chair

Parade Chair

2013

Former San Juan Capistrano mayor and “native son” Joe Soto will serve as grand marshal for the 2013 Swallows Day Parade.

Joe has a long and rich heritage in San Juan Capistrano and with the Swallows Day Parade. He takes pride in having attended every parade, missing only one when away for his military service. Along with seven brothers and four sisters, Soto grew up in the historic Los Rios District and has lived in San Juan Capistrano his entire life. Joe and his wife of 36 years, Carol, have three daughters, one son and recently became grandparents of their first grandchild. Joe has extensive involvement in civic and charitable endeavors including serving as mayor of San Juan Capistrano in 2004 and 2008.

Upon being selected as grand marshal Joe said, “When I think back as a young student attending the old mission school and participating in the Swallows Day celebrations, never in my wildest dreams did I ever imagine I’d someday be selected as the parade’s grand marshal. I deeply embrace this honor and look forward to another great parade day in this beautiful valley.”

Grand Marshal Joe Soto

PAST GRAND MARSHALS YEAR GRAND MARSHALS

YEAR GRAND MARSHALS

1960

1961 1962 1963 1964 1965 1966 1967 1968 1969

1970 1971

1972

1973 1974 1975 1976 1977

1978 1979 1980 1981 1982 1983 1984

1985 1986

1987 1988 1989

1990 1991 1992 1993 1994 1995 1996

Barbara Stanwyck & Audie Murphy Scotty Clayton John Rovick (Sheriff John) Buddy Ebsen (Actor) Claude Akins (Actor) Monty Montana (Actor) James Drury (The Virginian) Gary Vinson Richard Arlen (Actor) George Putnam *Special Guest: President Richard M. Nixon Buck Taylor (Actor) Roberta Lynn (Champagne Lady) Bill Skiles & Pete Henderson & Jimmy Rogers Andy Devine (Actor) Jeanette Nolan (Dirty Sally) Brad Gates (O.C. Sheriff) Monty Montana (Actor) Jock Mahoney (Actor)

Iron Eyes Cody (Actor) Richard O’Neill & Alice Avery Leon Rene Pat O’Malley (Actor) C. Fulton Shaw Tony Moiso Brian Goodell (Olympic Gold Medalist) Monsig. Paul Martin Carl Bucheim (San Juan’s 1st Mayor) Dan Haggerty (Grizzly Adams) Todd Hart Rusty Richards (Actor & Horse Trainer) Peter Sherayko (Actor) Shelley Taylor Morgan (Actress) Larry Bucheim Tony Forster Teeter Marie Oliveras Romero Gilbert G. Aguirre George Avila 6

YEAR GRAND MARSHALS 1997 1998 1999 2000 2001 2002

2003 2004 2005

2006 2007 2008 2009 2010 2011 2012 2013

Bill & Pat Bathgate John & Marie Lacouague Elarion M. “Larry” Hernandez Joan Irvine Smith Melvin M. Rosenbaum Bill Webb, Julian Ramos, Pat Forster, Tom Hribar, William Zintl Monsignor Paul Martin Paul & Betty Valenzuela Shigeru ‘Shig’ & Miyeko Kinoshita Gary & Collene Campbell Millie & Gil Jones Kay Shaw Melitas Forster Wyatt Hart Arturo and Maria Galindo Bill and Joan Cvengros Joe Soto

SeĂąor San Juan

Jim Schuler &

Ms. Fiesta

Pamela Schuler

Jim and Pamela Schuler are proudly serving as the 2013 Senior San Juan and Ms. Fiesta.

Both Jim and Pamela have been extensively involved with the Fiesta Association and Mission San Juan Capistrano for the past 14 years.

The couple just celebrated their 45th anniversary and recently were awarded the 2012 Service Award for Preservation of the Mission San Juan Capistrano.

They were thrilled to be elected as the 2013 senior dignitaries and can’t wait to ride among 120 parade entries featured in the 55th Swallows Day Parade.

8

9

Jr. Dignitaries Julian Cereghino Julia Delamare The San Juan Capistrano Fiesta Association is proud to feature 2013 junior dignitaries from Mission Basilica School. Julian Cereghino is this year’s Jr. Seùor San Juan and Julia Delamare is our Jr. Miss Fiesta.

Julian and Julia are both seventh graders at Mission Basilica School in San Juan Capistrano and are both residents of the city. The top academic students were selected by principle Tina Rolewicz and will represent the school in the parade and throughout the Fiesta de las Golondrinas season.

10

11

SHUTTLE PARKING AND PICK-UP ENDEVCO

FLUIDMASTER

30200 Rancho Viejo Rd.

RANCHO VIEJO RD.

I-5 FWY

HTC PARK: Lost & Found

DE

Fiesta Assocation Command Post

Equestrian & Band Awards Staging Area

Playhouse

10 Portable Toilets

EL CAMINO REAL

MISSION SAN JUAN CAPISTRANO

PARADE END

PARADE START

Mission Grill

Green Dots = Portable Toilets

12

Swallow’s Inn

VIP PORCH

FORSTER ST.

TENNIS COURTS

MERCADO YORBA ST.

LA ZANJA

Library

SOCCER FIELD

OC Sheriff Command Post

Marie Callender’s, 3171 Del Obispo St.

PO BIS LO

EL HORNO ST.

DON JUAN AVE.

Woman’s Club/ Rotary Pancake Breakfast

SPRING ST.

SHUTTLE DROP-OFF, LA MATANZA PICK UP

and

Event Map

• Shuttle runs 8 a.m.–5 p.m.

• Roundtrip ticket $2 • Children 10 and under are free

LA CALERA ST. ACJACHEMA ST.

PARADE ROUTE

ORTEGA HWY.

30700 Rancho Viejo Rd. 30800 Rancho Viejo Rd.

Shuttle info

PLAZA CAPISTRANO BUSINESS PARK

CAMINO CAPISTRANO

El Adobe 11 Portable Toilets

2013 Fiesta de las Golondrinas Schedule of Events

Swallows Day Parade & Mercado

Fiesta Grande

El Presidente Ball

Hoos’Gow Day

Hoos’Gow Day

Saturday, March 16, 6:30 p.m. - 11 p.m. El Adobe Restaurant, 31891 Camino Capistrano, San Juan Capistrano A formal

Friday, March 22, 9 a.m. – 4 p.m. Held throughout down-

town San Juan Capistrano, this event is a long standing San Juan tradition where Fiesta Association sheriff and deputies—dressed in their traditional black and white western wear—search the city and arrest anyone not dressed in western attire or any man who is clean shaven.

There are roaming jails in the city and the “jail birds” must pay a fee to be released.

evening with dinner, dancing and silent and live auctions that honors the Fiesta Association’s current president.

Fiesta Grande

Wednesday, March 20, 6 p.m. – 9 p.m. Swallow’s Inn, 31786 Camino Capistrano, San Juan Capistrano Fiesta Grande is a

lively evening tied to old west traditions with cash prizes awarded to Best Dressed Old West Man, Best Dressed Old West Woman, Best Belt Buckle, Best Mustache, Best Dance Hall Girl and the judging of the Hairiest Man Contest (Men who were clean shaven as of January 14).

55th Swallows Day Parade & Mercado Saturday, March 23 11 a.m. marks the start of the parade in downtown San Juan Capistrano. The Mercado Street Fair takes place at the historic Town Center Park off of El Camino Real and Ortega Highway from 9 a.m. until 5 p.m. Rain or shine!

For more information about the San Juan Capistrano Fiesta Association or Fiesta de las Golondrinas events, call 949.493.1976 or visit www.swallowsparade.org.

*Beer and wine will not be sold in the Mercado Street Faire.

14

15

2013 Swallows Day

Announcers and Their Stations TACO BELL

Don James KSBR DJ JJ Buchanan KSBR DJ

MARIE CALLENDER’S Dawn Kamber KSBR News Garrison West KSBR DJ

O’REILLY AUTO PARTS Ron Ruhman Comedian Tom Riehl Comedian

FIRE STATION Mark Schwartz Actor Pete Michael KSBR DJ

CHASE/CORNER Kirk Morgan Parade All-Star Landi Morgan Parade All-Star

CAFÉ MOZART Judy Davila KSBR DJ Christopher Borja KSBR DJ

VIP PORCH Eric Bergstrom Announcer Coordinator Bob Doll Actor

VITO’S/SUNDRIED TOMATO CAFÉ Craig Adams TV Actor Jim Taylor Comedian

MISSION VIP Tisha Bellantuoni Singer William Crisp Singer

L’HIRONDELLE Sonja Varese Public Speaker Jonathan Jenkins Public Speaker

BASILICA (across the street) Sylvia Ichar Publisher/Para Todos Alicia Migliarini Co-host 16

17

Mercado

Street Fair

The Mercado Street Faire is a parade-day tradition and a great place to stop in before, during or after the parade.

A real street fair, the Mercado started out along Ortega Highway from Camino Capistrano to El Camino Real.

It has expanded over the years now takes place along El Camino Real from Ortega Highway to Camino Capistrano and on the streets in between.

Featuring about 175 street vendors selling food, drinks, jewelry, western items and a variety of arts and crafts items, the Mercado is free to attend and runs from 8 a.m.

– 5 p.m.

Just adjacent to the Mercado in Historic Town Center Park, is an area for young children with games and rides including a wrecking ball, giant slide, space maze and a “Bubble Roller” for older children or young hearted adults.

Rick Robledo and the Working Cowboy Band will play throughout the day and they’ll be plenty of western dancing.

One change this year is that there will not be any beer or wine sales in this area making it an even more family friendly spot to visit on parade day!

Longtime San Juan Capistrano resident Kathy Hooper pours her heart and soul into organizing the Mercado Street Faire and thanks the Orange County Sherriff deputies and Marines from the City of San Juan Capistrano’s adopted 1/11 Marines that provide event security to keep the event safe and enjoyable for everyone.

18

19

HELEN MC MULLEN

was New Year’s Day and his parents were so pleased with his birth, they called him Happy, a name that has stuck all his life.

The San Juan Capistrano Historical Society bestowed the honor of Town Patriarch on Happy several years ago and it is a role that he cherishes.

Happy is a member of the Juaneño Indian tribe and consequently has deep roots in this community.

His mother was a Juaneño and his father George Hunn came from Germany. His great-grandmother, Viviana Olivares, was a former Matriarch in the 1960s.

Happy worked for the City of Laguna Beach for over 38 years and was a foreman for the street department. He enjoys golf, the VFW, and is a life member of Post 3801l, past Post Commander and a past Commander of the American Legion Post 721.

City Matriarch

Helen McMullen was named Town Matriarch by the San Juan Capistrano Historical Society in 2002 because of her deep roots and love of San Juan Capistrano.

She is the daughter of Ralph Charles and Reyes Marie Manriquez, both Juaneño descendents. Her father helped build the wall on Stone Field in the 1930s and later worked in the San Pedro shipyards during WWII. Helen sang in the Mission San Juan choir for 20 years and was a guide. After she graduated from high school in 1941, she married Bill McMullen.

Helen has been involved in Indian affairs for many years and is past president of the Capistrano Indian Council.

HAPPY HUNN

City Patriarch

Growing up with everyone calling you Happy is probably one of the greatest compliments. Thomas Hunn was the first baby born in Orange County in the year 1933. It

20

History

Fiesta Association and Swallows Day Parade The Swallows Day Parade is an outgrowth of a school carnival held in the 1950s to celebrate the return of the swallows to San Juan Capistrano. With a vision for something much more, several dedicated residents turned that small-town carnival into a local equestrian parade in 1958 to involve the entire community.

Today, 55 parades later, the San Juan Capistrano Fiesta Association will celebrate the parade’s theme, “Happy Trails” on Saturday, March 23 in downtown San Juan Capistrano.

The San Juan Capistrano Fiesta Association began as a committee of the San Juan Capistrano Business Council, which later became the San Juan Capistrano Chamber of Commerce. In addition to the equestrian parade, the

22

group organized a trail ride and western dance. Various activities have been added and dropped over the years, but the parade continues on. The Swallows Day Parade became such a major production over the years that in 1987 it assumed its own identity as a separate, nonprofit organization known as the San Juan Capistrano Fiesta Association.

Since 1987, a number of other civic organizations have joined with the Fiesta Association to form a month-long celebration known as the “Fiesta de Las Golondrinas” or Festival of the Swallows. In addition to celebrating the return of the swallows, the goal of the Fiesta Association events is to pay tribute to San Juan Capistrano’s unique western, Spanish and local Juaneño Indian heritage.

Because of the enormous city growth since its incorporation in 1961, the Fiesta Association has played a strong role in helping newer residents assimilate into the community. In 1995, the city of San Juan Capistrano made the Fiesta Association the lead coordinating organization with approval rights for all Fiesta de las Golondrinas events.

An underlying goal of the organization is that newer residents will come to appreciate San Juan Capistrano’s long and interesting history as Orange County’s oldest community.

Membership in the San Juan Capistrano Fiesta Association is open to anyone interested in being part of a dedicated group of people who are still making history in San Juan Capistrano.

Call 949.493.1976 or visit www.swallowsparade.org for more information.

23

Hangin’Judge Ed O’Donnell Ed O’Donnell is a new member to the San Juan Capistrano Fiesta Association, but is not short on dedication or involvement!

He’s recently taken on the role of Hangin’ Judge under the direction of Fiesta Association Board Members and Sherriff Chris Phillips and is enjoying the opportunity to meet new people and enjoy all of the Fiesta de las Golondrinas festivities at the same time.

While he’s not “hangin’ bad guys,” O’Donnell enjoys surfing and playing drums with the Kelly Boyz Band.

24

25

Sponsors

2013 Fiesta de las Golondrinas

26