Rachael Naylor Voiceover Accelerator Program Session 2

SESSION 2 www.thevoiceovernetwork.or g info@thevoiceovernetwork.org

@NetworkVO @rachaelnayl or The_VoiceOver_Netwo rk rachael.naylor

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WELCOME TO THE

SESSION 2 Your host:

RACHAEL NAYLOR Voice Actor Editor of The Buzz Magazine Host of The Voiceover Hour webinar Founder of The VoiceOver Network Multi Award Winning Entrepreneur .

PLAN FOR TODAY’S LESSON Updates I want to help you to get results What is marketing?

Branding The 4 key steps for your marketing plan Marketing pillars for your voiceover business Direct Marketing and how to get the results Share ideas for your marketing plans

HOW DID YOU GET ON WITH THE TASKS FROM THE LAST SESSION?

TIME TO

PLAN

OVERCOMING OVERWHELM

FEAST OR FAMINE

WHAT IS MARKETING?

WHAT IS MARKETING? ‘Marketing is the study and management of exchange relationships . Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation’

MARKETING is all about building relationships.

How do you make your brand stand out in the crowd?

4 KEY STEPS For Your Marketing Plan

GOAL SETTING

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MARKET OVERCOMING Who are you OVERWHELM targeting?

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MESSAGE What do you want to say to them?

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MEDIA OVERCOMING How are you going to OVERWHELM contact them or get in front of them?

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Marketing pillars for your voiceover business

Marketing Pillars E-mail Phone Social Media – Twitter, Linkedin, Facebook, Instagram Your website Direct Mail PR – blogs, interviews, magazine articles etc SEO Networking

THANK YOU! See you next time!