SILENT POOL SELLS GIN ACROSS THE POND

They say the best plans are hatched in a pub, and that’s particularly true of Silent Pool Distillers, conceived by Ian McCulloch and James Shelbourne in their local.

The Albury, Surrey-based firm distills a range of premium gins and liqueurs, using only local fruit, almost exclusively from across the border in Kent.

Taking advantage of the UK’s Gin revival, the company has also broadened into fast-growth Gin markets such as the US, Canada and Australia.

Silent Pool Gin and its variants are exported to more than 35 countries worldwide.

The company demonstrated agility in response to the challenges presented by Covid, focusing more on the retail side of its business and less on hospitality.

Overseas sales grew 53 per cent over the three-year application period and the proportion of sales exported has increased to 18 per cent of total sales.

The company’s exporting success was recognised this year with a Queen’s Award for International Trade.