PlayMoreGolf reveals record-breaking surge in membership

Oxfordshire-based PlayMoreGolf, which says it is the first flexible golf membership linking individual golf clubs across the UK under one membership, has teed off a set of record-breaking sales figures which “signal a significant shift in golfers’ habits”, it says.

PlayMoreGolf’s new member sales soared in March to £1.25million – 48 per cent higher than the company’s previous best monthly sales figures.

The announcement by the Banbury-based business comes in the wake of a recent survey of UK golf club managers which revealed that membership resignations had risen amid the key annual April subscription renewals.

According to training and consultancy for sports clubs, Contemporary Club Leadership, membership resignation rates could be returning to pre-Covid levels, but PlayMoreGolf insists its statistics demonstrate a new trend in golfing habits rather than a sport hit by a mass exodus of active participants.

Alastair Sinclair, PlayMoreGolf’s CEO, said: “At a time when clubs up and down the country are reporting losses in membership numbers, we are seeing the opposite in what signals a significant shift in golfers’ habits.

“This move towards points-based membership highlights that golfers are not quitting the sport and they are not leaving golf club memberships.

“But they are changing the way they want to consume golf. The evidence suggests golfers still want to be attached to a club, but on their own terms, and our new sales figures bode well not only for PlayMoreGolf’s offering but for the overall health of the game.”

Now the business, which launched in 2016 and partners with golf clubs to widen membership options through its appbased platform, links 250-plus golf courses across the UK under one membership.