AN ANCIENT DELICACY FINDS GLOBAL APPEAL

Fresh truffles have been a chef’s choice for centuries, but it’s only recently that the potential to broaden their appeal was spotted.

TruffleHunter, established by Nigel Whitehouse in 2007 near Cirencester, has grown into a £10 million plus turnover business, trading across the world

The business, now employing more than 50 people, makes luxury products using imported truffles from Italy and other European regions, and sells them to more than 30 countries across the world, with plans to expand into more international markets.

With the taste and aroma of truffle suited to so many global cuisines, as well as the growing interest in the umami taste (the savoury or meaty taste of foods), the company has seen many opportunities to introduce its products to new markets.

When looking to export to a new market, the Trufflehunter team conduct extensive market research and new product development to make sure the product offering and logistics are well suited in each case. This helps the business be a step ahead when reacting to consumer demand.

Alongside the UK, Trufflehunter’s most successful export areas are North America and the Asia-Pacific region.