OXFORDSHIRE CHILDREN’S NATURAL WASHING BRAND GOES FOR GROWT H

An award-winning children’s natural cleansing brand is going for growth as it seeks new investment.

Henley-on-Thames based Scrubbingtons, which already has listings with Ocado, Amazon and others, was launched in 2014 by Karen Waring and Emma Cranstoun after Karen began to wonder why she was still using a bubble bath with a picture of a baby on the front when her five-year-old son wasn’t a baby. At that time there didn’t seem to be an alternative.

But with the world still reeling from the Covid pandemic, children need to learn the importance of washing and personal hygiene for themselves, using ageappropriate products.

Oxfordshire haberdashery distributor buys tailor’s dummy business

So Karen and Emma developed a range of products, which they called Scrubbingtons to encourage children to wash themselves.

Last year Scrubbingtons more than doubled its revenues and is on track to double them again this year.

It sells online and currently also supplies more than 150 schools and nurseries.

Karen said: “The response from parents has been phenomenal and we are delighted with the feedback that they give us every day.”

The business is now seeking growth funding through the Angel Investment Network.

Having trouble shopping for clothes online that don’t fit when they arrive?

A University of Oxford spin-out which is building a platform that makes 3D accurate body scanning available from any smartphone, is on the hunt for £800,000 investment through the Angel Investment Network.

Aistetic is applying computer vision and deep learning to the real-world problems associated with shopping for clothes online. It is building an innovative e-commerce platform, applying computer vision and technology to enable us to order better fitting clothes.

The company was founded to make tailoring accessible to more people wherever they are, and to do so sustainably, reducing waste and encouraging a more sustainable approach to clothing.

Aistetic’s software will also help clothing retailers make more accurate digital measurements for a better fit, improve sizing recommendations to reduce returns, o er an interactive 3D model to virtually try on and combine clothing to increase average order values and deliver data to optimize new product development, pattern cutting and sizing.

manufacturing for the last 50 years.

Groves is the UK’s leading supplier of sewing and needlecraft accessories.

Adjustoform, which makes dress forms (dressmakers’ dummies to most of us), has been a world leader in dress form

Its acquisition of Adjustoform will further add to its portfolio of products.