BEST OF BUSINESS

For all the PR agencies out there faced with the daily grind of churning out press releases promoting everything from computer software (surely one of the most difficult sectors in which to differentiate a product), to another indistinguishable brand of health food supplement, eat your hearts out for what must be one of the most rewarding PR projects to pick up.

Moreton-in-Marsh based PR agency Norton PR has been appointed by US company Callaway Arts & Entertainment to manage the brand’s media presence throughout the UK, leading up to the Easter launch of what could well be the world’s most lavish book, a full colour rendering of the artwork in The Vatican’s Sistine Chapel.

Photographing the Sistine Chapel

Tony Norton, CEO for Norton PR, said: “It’s very rare that a project like this comes along. The beauty and impact of this book is simply off the scale. We are thrilled to be involved in getting this magnificent work in front of a global audience.”

KARCHER RECONFIRMS SUPPORT FOR TEAM BRIT cleaners and floor cleaners, first partnered with Team BRIT in 2019. Team BRIT’s drivers aim to become the first British all-disabled team to race in the Le Mans 24 hour race.

Kärcher, the German, family-owned company that operates worldwide and is known for its professional cleaning equipment such as pressure washers, window vacuum

Through its Racing Academy Team BRIT supports people with physical and psychological challenges wanting to participate in motorsport.