ProCook dishes up record trading figures to date

While many retailers suffered a lacklustre Christmas trading period, kitchenware company ProCook bucked the trend, reporting record sales for the eight week peak trading period to January 5.

The multi-channel kitchen equipment retailer based in Gloucester, posted almost £10 million in sales during the period, a 20 per cent like-for-like increase on last year.

The increase was driven by a 13 per cent like-for-like lift in retail sales and a 28 per cent increase online.

ProCook founder Daniel O’Neill said: “Our retail growth was the stand-out performance with a 13 per cent like for like increase – unheard of in today’s retail climate.”

Last year ProCook opened 13 High Street stores following its acquisition of Steamer Trading and a further new unit in the Icon Outlet Shopping Centre at London’s O2.

Daniel added: “The High Street model has many challenges and we’re working hard to overcome these and make progress in this area. Our strong results can be attributed to both the strength of the team at ProCook and the introduction of many new products. Although cautious we are confident of continued success in 2020.”

ProCook was founded more than 20 years ago. With more than 50 UK stores, a fast-growing e-commerce business it also has a strong international presence within seven European markets. The retailer designs and manufactures around 1,200 exclusive products.