Cheltenham recovery drink is an export triumph

A Cheltenham-based soft drinks supplier has secured a contract with a United Arab Emirates (UAE) importer set to be worth £4.29 million over the next five years.

Founded in 2014 by father and son duo Steve and William Wilkinson, NFSG Ltd is the business behind the natural recovery drink, Overhang.

Based on an old Italian family recipe, Overhang is a preservative-free, natural blend of ginger, orange and lime, with added milk thistle, burdock, raspberry leaf and vitamins.

In the first year, the new deal will see the company’s recovery drink stocked in an

set to open at Milton Park

active materials will also minimise the use of expensive and scarce raw material such as cobalt.

Dan Baker, Financial Director, Battery Materials at Johnson Matthey said: “Our site at Milton Park will be at the leading edge of battery technology.

expected 500 stores across the UAE through ELS Export Trader General Trading FZC, with the contract estimated to increase NFSG Ltd’s annual turnover by up to 50 per cent.

The business applied to the Department for International Trade for support after being contacted by the UAE distributor via its website.

NFSG co-founder William Wilkinson said: “The prospect of our treasured family recipe being shipped abroad and enjoyed by people in the UAE for the first time is really exciting.”

The Cheltenham entrepreneurs have now partnered with one of the largest soft drink manufacturers in the world to help produce Overhang at scale.

In the UK, the recovery drink can be found in Sainsbury’s, Morrisons, Tesco, Holland and Barrett, WH Smith, Bargain Booze and on Amazon UK.