The only way is ethics, says Weird Fish

Leading casual clothing brand Weird Fish has revamped its ethical policy.

The Cheltenham-based company’s “The Only Way is Ethics,” campaign is showcasing its clothing made from sustainable fabrics, including bamboo, Tencel and linen.

Tencel is a biodegradable fabric made up of wood pulp from fast-growing trees. It’s cool and comfortable to wear, and won a European Award for the Environment. Bamboo is a fast-growing replenishable grass that is cut rather than uprooted and can be spun and woven into a soft fabric.

It has properties which offer UV protection, moisture management and thermal control. Linen has antimicrobial properties and is made from the versatile flax plant, meaning that nothing goes to waste.

Plastic bags have also been almost completely phased out in Weird Fish stores by switching to paper alternatives.

John Stockton, Managing Director, said: “We don’t claim to be a completely sustainable brand from top to tail yet – but we do believe there’s a better way of doing things. There’s a long way to go but we are making little steps on the way to improvement and hope to do more in the future.”