™
™ ™
The Most Prominent Telecommunication Solution Providers in 2021 ™
With the advent of technologies, every sector has had a digital shi in their services. Among them all, the telecom industry has seen a tremendous boom in the range of their services. But with the ability to adapt quickly and easily, the industry has come up with innova ve solu ons to their customers. This issue of The Business Fame of The Most Prominent Telecommunica on Solu on Providers in 2021 features the companies that have built, managed and maintained high quality telecom services to their clientele. Featuring are the following companiesTelimart India Pvt. Ltd is a pioneer manufacturer and supplier of high quality and cost effec ve antennas. It is a 15+ year old company, founded in the year 2006 as partnership company and has changed its legal status as Proprietorship in 2009 as Telimart Systems. And its Limited company since 2014 as Telimart India Pvt. Ltd. Telimart has its state-of-the-art of manufacturing plant and corporate office located in Bangalore, India. Telimart is engaged in R&D, manufacturing of Antennas and RF products for HF, VHF, UHF, SCADA, TETRA, RFID, Wi-Fi, GSM, CDMA, 3G, 4G/LTE. LoRa, IoT and Microwave antennas.
Helping companies to reach out to people and get no ced with their top-notch telemarke ng services is Pinnacle Teleservices. Pinnacle Teleservices Pvt. Ltd. is a leading Cellular IT solu ons company. Established in 2003 and awarded as ISO 9001: 2008 and ISO/ IEC 27001: 2005 Cer fied Company, travelled a long path with an unbelievable velocity. In an interview with The Business Fame, Mr. Ajay Gupta Co-founder & Director & Mr. Brijesh Kumar the Cofounder & Director of MOBtex ng, Making communica ons simpler & interac ve with our services & solu ons throughout the varied industries in all the business ver cals like Sales, Marke ng, Customer Support, Opera on & IT etc. In an interview with The Business Fame, Mr. Rajesh Madan, the Chief Opera ng Officer of ABS India Pvt Ltd have shared some insigh ul views and highlighted the influences made by their company to be the most prominent telecom solu on provider, which focused on offering the most innova ve, reliable and cost-effec ve communica on products and solu ons to the customers.
™
ISO 9001:2015 Certied Media Firm
COVER STORY
08 Ascend Telecom Infrastructure
Committed to Communication, People, and Future
BEST OF BUSINESS
16
Telimart India Pvt Ltd.
22
Pinnacle Teleservices
CXO STANDPOINT
34 MOBtexting
Leveraging cloud technologies for better business communications globally
Delivering Products to Enhance your Connectivity
Let’s Reach Out
26
MOBtexting
30
ABS India
Unified and Global Cloud Communications Platform for Customer Engagement Providing Futuristic Enterprise Communication Solutions
FROM THE EDITOR
38
Telecom Industry Trends in 2021
™
™
™
™
11 | MARCH 2021
12 | MARCH 2021
™
™
13 | MARCH 2021
Telimart India Pvt Ltd. Delivering Products to Enhance your Connectivity
C
ommunication is the key factor, person to person, or for corporates, anyone. Communication makes for the most integral part. What facilitate this communication are the communication systems that transfer data between equipment and persons. One of the most widely used devices are the antenna which are used for wireless transmission and for broadcasting microwave communication between point to point or point to multi points. These antennas make up for the most important elements for any communication network. Its features enable it to function in specific situations and systems. Telimart India Pvt. Ltd is a pioneer manufacturer and supplier of high quality and cost effective antennas. The Company “We are a young and dynamic organization involved in manufacturing, supplying and exporting a highly advanced range of RF microwave antennas and components.” Telimart is 15+ year old company, founded in the year 2006 as partnership company and has changed its legal status as Proprietorship in 2009 as Telimart Systems. And its Limited company since 2014 as Telimart India Pvt. Ltd. Telimart has its state-of-the-art of manufacturing plant and corporate office located in Bangalore, India. Telimart is engaged in R&D, manufacturing of Antennas and RF products for HF, VHF, UHF, SCADA, TETRA, RFID, Wi-Fi, GSM, CDMA, 3G, 4G/LTE.
16 | MARCH 2021
LoRa, IoT and Microwave antennas. “Telimart persists in the core corporate values of “Technology, Quality, Reliability, Customer centric and customer satisfaction, Transparency, , Trust, commitment to excellence.” The company has grown to be vendor of choice for many leading telecom companies across India and abroad. State –of –the –art of Research and Development and testing of high performance microwave antennas. This ensure the antenna manufactured by Telimart confirm to be high performance standards demanded by the end users. Telimart has entered the Antenna manufacturing industry with vision to provide cost effective and quality products to Telecom Industry, Company has faced its own challenges on infrastructure, skilled resources etc. however has made steady progress in business and well planned to overcome these challenges and attained successful stage by year 2010. Since its inception, Telimart India Pvt Ltd has been one of the pioneer manufacturers & suppliers of high quality microwave antennas and passive components worldwide. The company is constantly focused on adding customer value through technological development and better business processes. This has been made possible through the in-house stateof-the-art research and development center, cutting edge design and manufacturing technology aided by highly skilled professionals and technocrats. The company has been successfully catering to the domestic and international markets with its wide range of high quality products at an affordable cost.
™
Advances in Telecom Industry and Telimart Telimart is involved in understanding the technological development in Telecom industry and develop those required products and updating the infrastructure to meet the new technological requirement of market. The company often participates in various Telecom Exhibitions with inn India and abroad to meet customers and show case the products developed and understand new technological requirements. Telimart has been able to look into various opportunities in emerging areas like IoT, RFID, Wi-Fi Hotspots, VHF, UHF Communication, BTS, IBS/ DAS Application. Telimart core strength lies in understanding the customer requirement in terms of technical and commercial and provide very competitive and quality product by enhancing the productivity. This helped the customer to relay on our products to compete in the market. “For Telimart future is very bright and clear with various opportunities in Telecom Industry to work with Telecom Operators, Private and Government organizations.” The company's mission is to focus on providing cost effective, quality products and solutions that cater to the needs of their clients. With a vision to become a global leader in providing cost effective wireless antennas and
™
components, the team dedicatedly works towards providing better quality results to their clients that give them a competitive edge. 3 Qualities that make Telimart Stand Out from Others WE ARE PROFESSIONALS Driven by dynamic marketing and engineering skills, we are one of the names who have laid new principles in customer delight and pioneered a new paradigm of performance. WE ARE TRUSTED We believe that quality is the first and foremost requirement that is to be met by any organization to succeed in its field of operation. Abiding by this perception, we conduct our procedures with utmost sincerity in order to maintain the quality of our range. WE ARE EXPERTS The highly competent and efficient team employed by us forms the support system of our organization. This team comprising of dedicated and highly experienced professionals, relentless in the pursuance of a customer oriented approach.
17 | MARCH 2021
Awards and Accolades For their outstanding services and customer service, the company has been a recipient of several awards and accolades. Some of them includeŸ
Recipient of “EXPORT EXCELLENCE” award for Year 2009-2010 from FKCCI (Federation of Karnataka commerce and chamber of Industries)
Ÿ
Recipient of “RUSI AWARD” – State Level Export Award for Year 2009-2010 and 2010-2011.
Ÿ
Recipient of State Level “VITC AWARD” for Year 2009 – 2010 & 2010-2011.
Telimart India Pvt Ltd - Delivering Products to Enhance Your Connectivity Since Its Inception, Telimart India Pvt Ltd has been one of the pioneer manufacturer and suppliers of high quality microwave antennas and passive components and passive Components across India, South East Asia, Middle East, Africa and Eastern Europe. The company is constantly focused on adding customer value through technological Development and better business processes. This has been made possible through the in-house state-of-the-art research and development centre, cutting edge design and manufacturing technology aided by highly skilled professionals and technocrats. The company has been successfully catering to the domestic and international markets with its wide range of high quality products at an affordable cost.
18 | MARCH 2021
™
™
19 | MARCH 2021
Pinnacle Teleservices Let's Reach Out
T
eleservices contribute to a variety of enhanced services that take place via the telephone, voicemail and the computer telephone integration. Considering the rapid globalization and the increased use of the internet and mobile phones, it is necessary for the organizations to go digital and expand their business. Most of the organizations that have adapted to this technology have benefited from it as it has helped them to reach out. Helping companies to reach out to people and get noticed with their top-notch telemarketing services is Pinnacle Teleservices. The CompanyPinnacle Teleservices Pvt. Ltd. is a leading Cellular IT solutions company. Established in 2003 and awarded as ISO 9001: 2008 and ISO/ IEC 27001: 2005 Certified Company, travelled a long path with an unbelievable velocity. With the ongoing expansion of the cellular ecosystem, the demand for high bandwidth applications is also rising, which is why the demand of mobile marketing is also rising. To provide hybrid solutions in mobile marketing Pinnacle Teleservices was incorporated back in 2008. Since then, the Nagpur-based company has emerged as a leading Digital Mobile solution house. The company offers value additions to messaging, voice solutions, emails, Telecom solutions like – SMSC & USSD, Chabot's, cellular events, OTT and Data analytics. Adding to all these, the company is also present in the field of wireless technology which consists of RFID identification, Bluetooth and Beacons.
22 | MARCH 2021
Pinnacle Teleservices consists of an agile team of 120 young employees with the average age of 30 years. Additionally, the key management of the company is led by 5 people. The team always works to ensure that the clients always get value for money services; it also helps customers to create engagement with their existing and prospective stakeholders to drive business growth. Adding to all these, every time when the company performs a task, it tries to leave a 'WOW' experience. Pinnacle Teleservices has flourished under the brilliant mind of the directors Mr. Rajesh Banerjee, Mr. Ashish Srivastava, Mr. Amit Srivastava, Mr. Muktesh Narula and Mr. Anurag Srivastava. They incorporated the company back in 2008 with the objective of delivering communication services with data analysis and engagement tools in telecom, social media and over the Air media platforms. Under this leadership, it is now India's leading mobile messaging operator and marketing partners for digital communication. Pinnacle has been awarded and acknowledged as among the most promising telecom Solution Providers for offering innovative solutions in the telecom sector with many more such awards. The Telecom Industry and how it is EvolvingThe telecommunication sector has recorded a sequential growth, by helping a higher increase in data consumption post Covid19 lockdown curbs were eased and the Industry stayed strong. India is the world's second-largest telecommunications market. The telecom market can be split into three segments – wireless,
™
Muktesh Narula Associate Director “Our vision is to create an effective communication for businesses to engage with their customers. That's aspirational, short and to the point. More than that, it sets the tone for the company and makes it clear that they're in the market to offer low-priced products & services that suit everyone's lifestyle.” ™
23 | MARCH 2021
wireline and internet services. The wireless market segment accounted for 98.25 per cent of the total subscriber base as of January 2020. Rural subscribers comprised 43.69 per cent of the total telephone subscribers as of January 2020. India is also the second largest country in terms of internet subscribers. As of 2019, India holds the world's highest data usage per smartphone, averaging 9.8 GB per month. It is expected to double to 18 GB by 2024. The internet user base in India is likely to reach 627 million by end 2019. App downloads in the country increased from 12.07 billion in 2017 to 19 billion in 2019 and is expected to reach 37.21 billion by 2022F. Total wireless data usage in India grew 10.58 per cent yo-y to 19,838,886 TB (terabytes) during Q2FY20. The contribution of 3G and 4G data usage in total volume of wireless data usage was about 5.72 per cent and 93.65 per cent, respectively, during Q2FY20. Share of 2G data usage remained 0.62 per cent during this quarter. India had over 500 million active internet users (accessed Internet in the last one month) as of May 2020 Cutting Past the CompetitionBusiness communication is crucial for a company's success. The communication within the organization and with the customers for engagement helps grow the revenue for the company and also depicts the company's culture through relevant information within as well as outside the organization. Pinnacle offers Omni channels for communication using SMS, Voice, Email, Chat Bots
24 | MARCH 2021
and OTT platforms like WhatsApp business APIs and Facebook messenger etc. As the company has its own SMS center, that is based on SS7 based platform which differs from traditional old generation SMS providers. This gives Pinnacle a capability of a mobile network service provider which helps to offer great speed and reliability than the standard SMS services. Additionally, it can provide delivery reports and provides great control and security of the messages directly to the user's handsets. The Road AheadWith each passing day and current scenario, more and more people are getting connected to the internet, which is making digital marketing more powerful, eventually allowing users to self-select their experiences. Adding to these, marketers are gaining the ability to arch over media, collect assessment, recapitulate their message, and accumulate different factors & build for an actionable and measurable objective, which is brilliant, quotes Muktesh Narula, Associate Director of the company. The Teleservices Company is very much focused in constant and ceaseless its very own “marketplace” with some never seen before concepts and products to help brands and engage audiences they are desperate to reach.
™
MOBtexting Unified and Global Cloud Communications Platform for Customer Engagement
I
n an interview with The Business Fame, Mr. Ajay Gupta Co-founder & Director & Mr. Brijesh Kumar the Co-founder & Director of MOBtexting, Making communications simpler & interactive with our services & solutions throughout the varied industries in all the business verticals like Sales, Marketing, Customer Support, Operation & IT etc. Q. Briefly tell us about the CEO/Founders of the MOBtexting. MOBtexting carries the excellence of a duo – Mr. Ajay Gupta & Mr. Brijesh Kumar. Both did their graduation from Gorakhpur University & comes from humble family backgrounds. After graduation, both finished the post-graduation program at ICBM-School of Business Excellence, one of the premier B-Schools in Hyderabad. This was where the duo met & shared the rooms, and spent their college life together. They worked on multiple business plans during management education, giving them time to bounce different ideas on starting their venture. As the Telecom industry was evolving and penetration was aggressive & they came up with the idea of building a communication ecosystem focused on serving the needs of businesses globally. Before starting up, they worked with a couple of companies to garner the first-hand experience of corporate, clients & market at the grassroots level. Investing initial years of corporate experience, they inherited messaging & cloud telephony into their blood and finally started off their own venture with full enthusiasm & experience. In 2012, Ajay Gupta started 3m Digital Networks as a
26 | MARCH 2021
service company to offer digital & technology services to customers in partnership with other prominent players & later Brijesh joined. Two years later, they launched their own Cloud Communication Company, which is popularly known as MOBtexting today. Q. Kindly brief us about your strategies behind those services/products. If possible, kindly give us a one-line unique quote that best describes your company. 3m Digital Networks was started as a service company to offer digital & technology services to customers in partnership with other prominent players, which was a need to time & later the company launched MOBtexting, which focuses on the market's needs & its customers. MOBtexting's products/services are focused on helping businesses to connect, communicate & engage their customers efficiently, seamlessly, and at scale. MOBtexting offers a cloud communication platform on multi-channel like Messaging, Voice, eMail, WhatsApp Business API, and APIs. The platform also provides solutions like Call Masking, Long and Shortcodes, Call Conferencing, IVR, Click-to-call, and toll-free solutions. These solutions are incredibly essential for any business that wants to create a more significant brand impression and provide service to their customers through multiple channels. Q. Kindly share your opinion on the Telecom Industry: The Telecom Industry has overgrown in the past two decades. The industry is so versatile that it paves the way for many innovations and new applications. India being the 2nd largest telecom market in the world where ™
Mr. Ajay Gupta | Co-founder & Director Mr. Brijesh Kumar | Co-founder & Director Global & Scalable cloud-based platform built for enterprise & engineered for reliability & 99.9% uptime. ™
27 | MARCH 2021
it is expected to grow further in coming years, it always motivates us to be updated with the trend and provide the best possible services bringing innovations towards enhancing cloud communication space. Q. Kindly brief us about the most satisfactory experience with a client. What kind of gamechanging services have you provided to them? As a service provider, each client is crucial to us, and we put our utmost efforts to cater to their requirements. We have been enabling our clients to make transactions secure via 2FA & enhance communication & engagement using our other services. Q. With cut-throat competition and everyday evolution, how MOBtexting faces new as well as prominent competitors? Competition in any business is inevitable, which is a fact. We need to acknowledge our strengths and understand the competition. We should know where we can do better than our competitors, so it helps us to stay ahead of the curve. And the most important thing is we should understand our customers and know our targeting markets. With all these positive factors, we are equipped for the competition which comes our way. Q. Share with us the challenges faced by MOBtexting in the Telecom industry. People would call “entrepreneurship” a rewarding proposition. But setting up a venture comes with its fair proportion of challenges and obstacles. Thousands of startups are founded daily, but only a few of them could
28 | MARCH 2021
survive or make up to the successful business entities. We have gone through such struggles during our initial phase and even continue to face them now regularly. These incorporate things like getting funds to run a business, employing the perfect individuals, getting technology in place, fabricating a brand, dealing with competitors, etc. There are multiple players in the market for the services that we offer; hence survival was difficult & with hard work and determination, we have created our place in the market after all the obstacles and challenges thrown at us. TRAI and big telecom operators set rules and regulations, which prominent companies go through these challenges, but we struggle and sail through it every day. There is no single challenge that can stop passionate entrepreneurs from successfully running a startup. Q. What lies ahead of MOBtexting in the future? We have been working towards fulfilling the needs of customers & the market. As a company, we have evolved ourselves over time, starting as a just SMS company and transforming into a Cloud communication company over multiple channels such as SMS, Voice, eMail, WhatsApp Business API, Voice Bot, ChatBot, RCS & so on. We have adopted AI & ML in our platform and plan to upgrade it to serve our customers better. We're focusing on bringing blockchain technologies into our offerings and adding more channels to enable customers to connect, communicate & engage effectively and efficiently globally.
™
30 | MARCH 2021
™
™
31 | MARCH 2021
32 | MARCH 2021
™
MOBtexting Leveraging cloud technologies for better business communications globally
B
ulk Messaging has been an important medium for eCommerce, Media Companies, enterprises, Banks, Stock Brokers, Education, FMCG, and so on for their marketing & communication purpose. Bulk Messaging Service can deliver SMS & other forms of notifications to millions of customers based in a couple of minutes. However, most of the service providers focus on selling Bulk SMS. At the same time, Bengaluru based B2B Enterprise Communication Company MOBtexting has gone beyond traditional SMS Technology & provide various communication channels SMS, Voice, WhatsApp, APIs, E-Mail, Bot for Authentication, Customer Engagement, Product Marketing, Sales Promotion, Loyalty programs, Customer Support, Operations & International Communication. By Optimizing & Integrating Cloudbased technologies, MOBtexting provides a bundle of communication services such as Bulk Messaging Platform, 2 Way SMS (Short Code & Long Code), APIs, SMPP SMS Applications, Cloud Telephony, Missed Call Services, Cloud-based hosted IVR, Virtual Mobile Numbers, Toll-Free, Click2Call, Number Masking, WhatsApp Business API, MOBO-Voice Bot & ADEPT- A communication platform for BFSI segment.
bounce ideas to each other about starting their venture. Since the telecom market was evolving and penetration was aggressive, they grew keen interest in this industry and they planned out creating a communication ecosystem that was focused on serving the needs of businesses globally. After completing their management program, they did not jump into starting their own company; instead, they decided to work for other telecom companies to garner first-hand experience and understand clients' issues at the grass-root level & market. This helped both identify the gap and come up with the solutions to bridge this gap. Starting a company with no business background was difficult for both of them, but they were determined. They doubled up their efforts and were soon serving companies from almost all the niche industries such as banking & finance, real estate, retail, logistics, hospitality, healthcare, e-Commerce, SaaS and SMEs, and more.
Over the year, MOBtexting has built a strong relationship with telecom operators & global partners to serve customers in 195+ countries with unified APIs
Today, MOBtexting holds a strong customer base of more than 4000+ clients. Their customers include Future Group, Mannapuram, Pikkol, Reliance Capital, FreshWorks, Porters, Godrej, Royal Enfield, BOSCH, Kohler, Bayer, Café Coffee Day, Rapido, and Kissht, to name a few.
In 2012, Ajay Gupta started 3m Digital Networks as a service company to offer digital & technology services to customers in partnership with other prominent players & later Brijesh joined. Both studied management & shared rooms during their college life & have worked on multiple business plans during management education, which gave them time to
In 2019, MOBtexting was awarded the fastest growing technology companies at the 9th edition of the Deloitte India Technology Fast 50 Awards among 50 other public and private technology, media and telecommunications companies in India. MOBtexting was further ranked 86th fastest growing company in the Asia Pacific Technology 500 program.
34 | MARCH 2021
™
Mr. Ajay Gupta Co-founder & Director In 2020, MOBtexting was awarded at 6th position in ET Rise India's Fastest Growing MSMEs. MOBtexting focuses on the needs of the market & its customers. Their products are focused on helping businesses reach their customers efficiently, seamlessly, and at scale. MOBtexting offers cloud communication on multi-channel platforms like messaging, voice, email, and APIs. The platform also provides solutions like call masking, long and shortcodes, call conferencing, IVR, click-to-call, and toll-free solutions. These solutions are incredibly essential for any business that wants to create a more significant brand impression and provide service to their customers through multiple channels. In the last decade, Cloud Communication has witnessed a steady rise in India & other global markets. More businesses understand the core benefits behind the innovation. MOBtexting differentiates itself by offering varying layers of customization in their service. The company continually works on innovating and evolving with the technology to deliver high quality messaging & cloud telephony services since that's the only way to offer customers better services & stay connected with clients.
™
Mr. Brijesh Kumar Co-founder & Director More than 70% of small, medium and large enterprises in India don't have access to the proper communication system or call management system. Cloud telephony replaces the traditional business phone systems like PBX and EPBAX with cloud services, simplifying communication between users in an effective & efficient way. It has also proved to be an affordable communication solution for small & growing businesses along with more significant established enterprises. Some of the prominent players in the cloud telephony space include Exotel, Knowlarity Communications, and Ozonetel. There are plenty of players and byplay happening in the market. Still, MOBtexting stands tall as a CPaas platform that simplifies all authentication, communication & engagement problems, providing clients with the newest and hassle-free solutions.
35 | MARCH 2021
Telecom Industry Trends in 2021
38 | MARCH 2021
™
I
n the year 2020, because of the lockdowns caused due the COVID 19 pandemic, there was a huge impact on the telecom industry. There was an increase in mobile data consump on, voice traffic and residen al broadband. Many ini a ves were taken and many opera onal changes were made to make the customer experience seamless and easy. The telecom companies will con nue to launch new products and services that will benefit the users, they will experiment with new business models and improve the network experience to stay profitable in this post-pandemic world. It is believed that the telecom industry will be transformed by a number of disrup ve technologies in 2021. These disrup ve technologies will make many of the current industry trends obsolete and make way for new trends. Here are a few trends that will shape the telecom industry in 2021. OpenRAN Network The radio access network (RAN) will be replaced by OpenRAN. This architecture will enable the network operators to implement 4G and 5G networks by simply integra ng vendor neutral so ware and hardware components. 5G Many other countries have implemented the 5G network already by late 2020. In 2021, the telecom companies will start implemen ng 5G networks gradually. The ultrafast speed and ultralow latency of the 5G network will transform the user experience.
™
Ar ficial Intelligence and Machine LearningThe 5G networks will act as a medium that will drive the integra on of Ar ficial Intelligence and Machine Learning. These next genera on wireless networks will leverage AI and ML to forecast end-user distribu on, they will be able to predict peak traffic and also enhance the network capability. AI and ML will create new opportuni es for the telecom industries to boost network experience. Next Genera on IoTThe pandemic of COVID-19 caused many disrup ons in every industry. This has made the industries to make investments in the IoT. The 5G network and its ultrafast speed and ultralow latency will boost IoT by making connected devices exchange real- me data almost instantly. In the post-pandemic world, the demand for home and industrial IoT devices will increase consistently. Smart Ci es With the boost in IoT and enabling of the 5G network, many policymakers and city leaders will incline towards se ng up smart ci es. These smart ci es will completely rely on the telecom networks to manage their services, assets, and many other resources in the most efficient manner. They will also be able to get ac onable insights from a large amount of real- me data.
39 | MARCH 2021
TBF team is extremely approachable and efficient. I am very impressed by their professional attitude and the readiness to improve. Gautam Chaturvedi | Founder & MD | Pine Tree Pictures
“Thank you The Business Fame Magazine for featuring us in your COVID-19 edition. We wish you all the very best in your endeavors ahead” Dr. Sanjay Arora | Managing Director Suburban Diagnostics India Pvt. Ltd.
I found The Business Fame Magazine team very professional. Am quite happy to deal with them, the write up editing and quality is very good. Koheli Puri | Founder & MD | Studio XP