3 minute read
Why Every Restaurant Needs A Virtual Tour
Eating out at a restaurant is truly one of life’s great pleasures.
But it’s true to say that the whole dining out experience is not just about food but that the ‘ambience’ of the restaurant also ranks highly when people are looking for a great place to eat out.
Whether it’s a romantic meal for two, or a gathering for friends, fi nding a restaurant with the right ‘feel’ is often as important as the food itself! As such, we’ve seen a huge upsurge in restaurants tempting people through the door, not just with sumptuous menus, but by providing would-be punters with a unique immersive opportunity to ‘walk through’ their premises from the comfort of their own home by using a unique virtual tour to market their offering. Once such local restaurant is the St Villa Cocktail Bar and Restaurant, in St Albans. See how they have used one of our 3D Virtual Tours to showcase their premises to potential customers. And others are following suit too.
So, if you own or run a restaurant too, then read on to fi nd out why we believe every restaurant needs a 3D virtual tour as part of the marketing mix for their business.
1. Potential customers research restaurants online before visiting
It’s a fact that 70-80% of people research a restaurant online before visiting. So if you can provide them with
a unique opportunity to take a good look around fi rst, it’s guaranteed to help you get more customers through the door.
2. Virtual tours can increase reservations
A virtual tour is more than just a unique walkthrough - it’s a tool to help convert bookings. A virtual tour allows you to add and showcase menus, link to customer reviews, embed videos, outline details of special offers and also allow people to see table locations so customers can book their favourite space too.
3. It’s easy to create a buzz on social media with virtual tours
Social media is huge in terms of promoting your restaurant and for many owners it is the go-to channel when it comes to marketing their business. And the great news is that virtual tours provide you with great content for these channels as they provide a unique level of interactivity that people love.
4. Virtual tours keep people on your website 5-10X longer and Google loves them too
It’s a documented fact that the interactivity of virtual tours keeps people engaged on websites 5-10 times longer than they may do on sites without a virtual tour. And that’s a big positive tick for your website and website visitors. Add to that, Google loves sites that provide great content and a great user experience for consumers so a virtual tour provides real value for your site and for search engines and users alike.
5. Millennials are more likely to book based on a virtual tour.
An independent Google survey suggested that 18-34 year olds are 130% more likely to book a venue, hotel or use a service if the business has a virtual tour. And the Covid pandemic has reinforced the use of technology by people to interact virtually too.
Immersive Walkthroughs is a Specialist Local Provider of 3D Virtual Tours that give people the freedom to experience any place at any time. Approved Matterport Service Partners and Google Street View Trusted Photographers.
SPECIAL OFFER FOR LOCAL RESTAURANTS AND BARS
We’re running a unique special offer to support local restaurants and bars in St Albans and Harpenden by providing them with a FREE VIRTUAL TOUR (worth £500+).
Find out more here
