Moshi Monster Supplement 2013

Developed by

2013 © Mind Candy Ltd. Moshi Monsters is a trademark of Mind Candy Ltd. All rights reserved. Used under license by Activision. © 2013 Activision Publishing Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. Nintendo DS and Nintendo 3DS are trademarks of Nintendo. © 2011 Nintendo.

For distribution enquiries contact Jenny Jeansonne

jjeansonne@incomm.com 2013 Š Mind Candy Ltd. Moshi Monsters is a trademark of Mind Candy Ltd. All rights reserved.

Bringing the worldwide phenomenon to your local fridges & freezer.

Bulla Dairy Foods’ Moshi Monsters pops & squeezie yoghurts have been shaking up the ice cream & yoghurt categories with their strong visual appeal and must-have pull with mums and kids.

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© Mind Candy Ltd 2012. Moshi Monsters is a trademark of Mind Candy Ltd. All rights reserved.

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PENGUIN BOOKS Penguin Books is a leading publisher, and home to some of the best-selling authors and most cherished stories from around the world.

Our beloved characters and recognisable books reflect a company that has been telling great stories for over 75 years. As Moshi Monsters continues to take the world by storm, Penguin Books are excited to be a part of the phenomenon. The Moshi Monsters books have formed an integral part of our vibrant licensed publishing programme since 2010, with the range of books available continuing to expand in exciting new directions. Since first launching with the popular online brand, Penguin have published a vast collection of sticker and activity books, Pick Your Path storybooks, collector guides and handbooks filled with tips and tricks for all things Moshi Monsters.

For 2013 we are publishing more Moshi Monsters titles than ever. Our lively new publishing programme includes a series of activity books early in the year, followed by some great new formats in the Moshi Monsters range. We are taking Moshi

Monsters out of Monstro City, and allowing fans to engage with their favourite characters in new and inventive ways with books that encourage imagination and creativity. The first of these is the Moshi Doodle Book, complete with over 140 pictures to create, complete and colour, featuring everyone’s favourite Monsters and Moshlings.

Another title that is perfect for crafty Moshi fans is 101 Things to Make and Do. This bumper book is chock full of ideas for gifts, games and wonderful Moshi Monsters inspired creations. Readers can sew their own IGGY T-shirt, bake a Glump cupcake, make pop-up Twistmas cards and discover new games to play with friends.

In March, we are also releasing the muchanticipated Moshi Monsters Character Encyclopedia – a book all about everyone’s favourite Monstro City residents. They have played the game and now fans can learn all about their amazing and colourful world from beginning to end. Every single one of the Moshi Monsters and Moshlings is covered, each with their own page stuffed full of fun facts, stats and stories, and every copy comes with a free and exclusive Moshling figurine.

The second half of 2013 will see the launch of a new mini-series of books all about Poppet, one of the most beloved characters in all of Monstro City. The series will include sticker books, readers, a guide to all things Poppet, plus a special Poppet Dress Up Book complete with a free virtual gift.

As Moshi Monsters continues to go from strength to strength, Penguin will continue to develop a fun and fantastic publishing programme to support this Monstrously exciting brand.

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Penguin Books Troy Lewis - General Manager, Brands & Licensing, Penguin Group Australia T: 03 9811 2649 E: troy.lewis@au.penguingroup.com

Great new books from Moshi Monsters to collect in 2013 Š 2013 Mind Candy Ltd. Moshi Monsters is a trademark of Mind Candy Ltd. All rights reserved

Check out this

monster-sized range of Moshi Monsters stationery!

There is everything here that a Moshi fan will need to draw, create, write and colour in at school and at home. Don’t miss out on the excitement and publicity that Moshi Monsters generates and equip your store with an essential range of products that every child in Australia needs and wants.

THE RANGE INCLUDES: • • • • • • • • •

Pencils with fun character toppers Eraser sets Stationary sets Notebooks both lined and picture based Coloured pencils Rulers and pencil sharpeners Multi coloured pens Lockable journals Filled Pencil tins

As well as the essentials that every school child needs we have an array of boxed sets that are all brightly packaged and window faced. There are colouring sets with everything you need for colouring in; writing sets with envelopes, writing paper, postcards, pens and a moshi address book.

Small sets available with your essential school stationery needs and larger ones with everything a die-hard Moshi fan could desire.

Get these great looking lines in-store now and give the kids in your area the chance to purchase the ultimate in school stationery!