The Bugg Report Magazine - Edition 8

edition 8 buggtoysandlicensing.com

+ dreamworks interview

+ we introduce you to rabbids

+ licensing expo photo tour

licensor update

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contents

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photo tour

dreamworks

licensee intro

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Billed as the “most all-encompassing Dis-

Pixar Animation Studios’ The Good Dino-

ogy visionary Steve Jobs, television icon

ney Fan Event in the world”, the D23 Expo

saur were presented.

Dick Clark and other beloved contributors

was held in Anaheim over 9-11 August

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to the Disney legacy were named and

that showcased the past, present and fu-

“The D23 Expo has become a phenom-

honored as official Disney Legends. The

ture of Disney entertainment.

enal way for Disney fans to see everything

Disney Legends Awards program is a 26-

they love about Disney all in one place

year tradition of the Company and each

More than 40,000 Disney fans attended

— from Disney’s biggest stars and latest in-

honoree receives a two-foot-tall bronze

D23, which brought together the entire

novations to unforgettable performances

Disney Legends sculpture that signifies the

world of Disney under one roof for three

live on stage,” said Steven Clark, head of

imagination, creativity and magic they

star-studded days and nights.

D23: The Official Disney Fan Club, which

have brought to the Company.

produces the bi-annual D23 EXPO. “Our The grand opening with a welcome from

third Expo created even more magical

D23 EXPO 2013 marks the third D23 Expo

Disney Chairman and CEO Bob Iger was

new experiences and memories for our

held in Anaheim — the first Expo was held

followed by the first of two arena presen-

biggest fans attending from throughout

in 2009 followed by a second in 2011. Each

tations hosted by The Walt Disney Studios

the U.S. and around the globe.”

event has played host to thousands of Dis-

at the Anaheim Convention Center. On

ney fans from every corner of the globe.

Friday, August 9, The Walt Disney Studios

Among the highlights of D23 EXPO 2013

surprised and delighted fans with sneak

was the expanded capacities at some of

For more information please contact Lee

peeks of the incredible slate of upcom-

the most popular venues; the 2013 Disney

Siefken at The Walt Disney Company on

ing animated films from Walt Disney Ani-

Legends Ceremony, which honors the tal-

+61 3 9832 6167.

mation Studios, Pixar Animation Studios,

ented men and women who have made

and Disneytoon Studios, hosted by Chief

significant contributions to the Disney leg-

Creative Officer John Lasseter. This was

acy; Treasures of the Walt Disney Archives,

followed up with Walt Disney Studios

a treasure trove of crown jewels from the

Chairman Alan Horn on Saturday who

Walt Disney Archives; the bustling aisles of

presented the Studios live action slate,

the Collectors Forum, where Disney fans

which pulled back the curtain on upcom-

could buy, sell and trade Disney collecti-

ing releases from Disney Live Action and

bles, memorabilia and merchandise; and

Marvel Studios including Disney’s Saving

a massive show floor full of special op-

Mr. Banks and Tomorrowland, Marvel’s

portunities to see what’s on the horizon

Thor: The Dark World. Both presentations

for Disney around the world—and where

featured exclusive clips and behind-the-

guests may bump into their favorite Disney

scenes footage, filmmaker discussions,

stars, characters, imagineers, animators

and surprise celebrity appearances. The

and filmmakers.

4,000-seat arena was packed and fans were treated to Art and Imagination: Ani-

The Disney Legends Ceremony was a

mation at The Walt Disney Studios, where

particular crowd favourite there this year.

upcoming animated features, including

Monsters Inc. and Monsters University stars

Walt Disney Animation Studios’ Frozen and

Billy Crystal and John Goodman, technol-

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against an America’s Cup yacht up the

team to create projections that deliverd

coast of New Zealand.

a show-stopping, unique anniversary celebration for Doctor Who’s legion of fans.

Top Gear continues to drive strong appeal. Most recently the brand has steered

Destination NSW collaborated with BBC

its influence into new ranges of gifting

Worldwide ANZ to create the evening of

and accessories through partnership with

entertainment which also included a spe-

Topline Global.

cial cinema screening of two episodes from the series.

Doctor Who Pop-Up Shop

The Doctor Who projections were dis-

In a global first, the consumer products

played at six intervals throughout the

team at BBC Worldwide ANZ recently

evening of Saturday June 1, featuring

launched the Doctor Who pop -up Shop

music from the TV show including I am the

in Newtown, Sydney to celebrate the

Doctor.

50th anniversary of the iconic brand. A Walking With Dinosaurs

gists consulted on the designs to ensure

realistic dinosaurs chosen by research-

spectacular success, the pop-up shop

Film

they are as true to life as possible

ers to reflect a combination of the most

saw Whovians descend upon the store in

Due for release in Australian cinemas

- Pan Macmillan Australia will be releas-

popular and unique dinos ever to have

droves, with fans lining up on opening day

January 1,

Walking with Dinosaurs: The

ing a collection of Walking with Dinosaur

roamed the Earth. Discover the differenc-

from 7am, many dressed in costume to

3D Movie will be the ultimate immersive,

titles including a storybook with 3D glasses

es between a Stegosaurus and a Kentro-

celebrate the historic moment. The line to

big-screen, 3D experience. Recent dis-

and poster, a sticker book and a Dinope-

saurus guided by the voice of celebrated

enter the shop extended down the street

coveries and a breakthrough in technol-

dia hardback featuring all of the dinosaur

actor Stephen Fry. https://itunes.apple.

for several hundred metres and continued

ogy will introduce new dinosaurs and put

facts you could ever hope to know. Avail-

com/au/app/walking-dinosaurs-inside-

like that for most of the opening week.

moviegoers in the middle of a prehistoric

able in Australia and New Zealand from

their/id486776260?mt=8 http://www.walk-

Originally intended to be open for around

adventure, where an underdog dinosaur

November 2013

ingwithdinosaurs.com/apps/

six weeks, the store closed after just 25

triumphs against all odds to become a

- Travelgoods.com will release Walking

twitter.com/walkwithdinos

days due to overwhelming demand.

hero for the ages.

With Dinosaurs themed back-to-school

&

https://

items including back packs, lunch boxes,

Charlie and Lola

The store featured exclusive stock from

Interactive Land

water bottles and pencil cases

Charlie and Lola continues to be an ever-

US and UK licensees, including the Who

Dinosaurs have landed at Westfields

- Keldan International will produce a nov-

green brand for BBC Worldwide. With the

Home range of mugs, tea towels and sta-

across Australia! This school holidays, the

elty hatching dinosaur egg

recent change in timeslot from 4.00pm to

tionery, as well as apparel from the US and

Walking with Dinosaurs Interactive Land

- Universal brands have developed some

5.45pm on ABC2 the programme is top-

UK, replica coats from Canada and props

is offering a dinosaur experience where

great novelty bath products – including

ping the children’s programming ratings

from the UK. Product from local licensees

children can embark on a fossil-finding

bath time dinosaur goo and dinosaur fos-

averaging 294,000 viewers in it’s timeslot.

like Ikon, Impact Posters, Roadshow and

adventure, just a like real paleontologist!

sils in soap - these products are sure to

For more information including your clos-

make bath time fun

Look out for exciting cinema and event

the store were the Dalek (an original from

est dinosaur location visit the following

- Impact Posters have come on board to

activity coming soon!

1974) and a replica TARDIS, both of which

website: http://showtimeattractions.com.

produce posters and home décor

au/characters/walking-with-dinosaurs/

- Fantastic range of kid’s apparel and

Top Gear

to fans posting photos taken in store with

sleepwear currently in development.

Series 20

the icons. The pop-up shop generated sig-

Jeremy Clarkson, Richard Hammond and

nificant response online and on both Twit-

Toys and merchandise

Penguin also sold very well. The stars of

featured heavily on social media thanks

Walking With Dinosaurs toy range are set

Inside The World of Dinosaurs App

James May returned to our screens with six

ter and Facebook, with many fans around

to be the must have product for kids this

BBC Worldwide has teamed up with the

new episodes of the world’s most popular

the world demanding a pop-up shop in

Christmas:

award winning educational iPad app,

car show, from Sunday July 7 at 7.30pm

their own town. Given the response from

- A key product in the range will be a set

Inside the World of Dinosaurs and has re-

(AEST) on BBC Knowledge, first on Foxtel.

fans both locally and internationally who

of dinosaur stomping feet from toy partner

vamped it into Walking with Dinosaurs:

This new season of Top Gear sees the pre-

knows when and where the Doctor Who

Hunter Products Perfect for role playing

Inside their World, a graphically rich and

senters in typically irreverent form, launch-

pop-up Shop might materialise next!

they feature scary dino sounds that are

comprehensive iPad app about dino-

ing a highly scientific process to find the

activated when stomped. This product

saurs, now available for $5.49 (Australia)

world’s fastest taxi and doing their bit for

Vivid Sydney

exemplifies the interactive approach to

and $6.49 (New Zealand) with iPhone and

European economic turmoil by blasting

On Saturday 1 June, the grand façade

this new franchise, allowing the fun and

Android versions to follow later this year.

across Spain in three ‘affordable’ super-

of Customs House at Circular Quay was

excitement of the movie to be recreated

Voiced by acclaimed actor Stephen Fry

cars. The boys design a car that can turn

transformed into an amazing visual feast

through play. The full toy range has been

and developed by Melbourne-based

into a hovercraft and investigate the pop-

of 3D-mapped projections of Doctor Who

created with BBC Earth, featuring many

M5859 Studios, Walking with Dinosaurs: In-

ularity of ‘soft roader’ cars by turning into

as he travelled through space and time,

new dinosaurs that will be seen for the first

side their World is the ultimate app for dino

caravan enthusiasts!

pursued by some of his greatest enemies.

time in cinemas in Walking with Dinosaurs

fans, allowing users to explore the prehis-

3D. The toys recreate the dinosaur age in

toric world with the swipe of a finger. The

The Top Gear team also drop in to visit our

Australian creative innovators, The Spin-

astonishing detail, with expert paleontolo-

app features 60 expertly modelled, photo-

Kiwi cousins, where they race a

ifex Group, worked with the Doctor Who

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Footage from Doctor Who Vivid Sydney

Australian distributor of the Doctor Who

With a gorgeous style guide, exciting op-

projections was shown around the world

commemorative coin on behalf of New

portunities exist to bring out the baker in

in 61 different broadcasts including BBC1

Zealand Mint.

The local institution will

all of us, with potential lines of bakeware,

News, BBC World News, CNBC, Sunrise,

produce the 1oz 99.9 per cent pure silver

food preparation items, kitchen textiles

Weekend Today, SBS, Channel 9 and ABC

coin which portrays a sculptured repre-

and ceramics, baking ingredients, gift

News.

sentation of the iconic TARDIS against a

and stationery all available for license.

coloured background which represents E-commerce

multi-dimensional travel.

The first dedicated Doctor Who online

der carries the inscription DOCTOR WHO

A frosted bor-

With her increasing popularity in Australia

store has launched in Australia – with a

50TH ANNIVERSARY 1963 – 2013 which

as the Queen of Craft and the recent

huge range of over 400 products avail-

completes the mesmerising design.

Kirstie’s Vintage Home broadcast on ABC,

able to browse and buy, with free delivery Australia-wide.

Kirstie Allsopp

BBC Worldwide ANZ are very excited to The anniversary coin is packaged in a

be handling the licensing rights for Kirstie

special presentation case moulded in the

Allsopp. Exciting opportunities exist for the

shape of the iconic TARDIS within a BBC

right partner to distribute a full slate of gor-

Fans who want to mark the show’s 50th

branded shipper. The doors of the TARDIS

geous Kirstie Allsopp licensed product –

anniversary with a keepsake or a gift can

open to a ‘vworp vworp’ sound to display

the range includes stationery, homewear,

now get direct access to the latest and

the stunning collectable and a numbered

craft, gift and decorations.

most popular products at the official e-

certificate of authenticity.

commerce site (www.doctorwho50store. com.au).

Contact Elie Mansour on 02 97444 4544 Only 10,000 of these coins will be issued

or at elie.mansour@bbc.com, Rachael

for sale worldwide. Priced at $115.00, the

Hammond on 02 94777 585 or at rachael.

Over 400 clothing, merchandise, toys and

50th Anniversary Doctor Who coin can be

hammond@bbc.com or Brigid Roberts on

DVD products from the world’s longest

purchased from www.doctorwho50store.

02 97444 4569 or at

running sci-fi series will be available to pur-

com.au

brigid.roberts@bbc.com for more infor-

chase including:

mation.

New Opportunities

- Gadgets, from Vortex Manipulators to a

The Great Australian Bake Off

nano-recorder injector

The Great Australian Bake Off rose to the

- Clothing, from Dalek and TARDIS bath-

occasion when the series premiered at

robes to the iconic Fourth Doctor’s 12 foot

8.00pm, July 9 on the Nine Network Aus-

scarf

tralia. Attracting an average audience of

- Toys, including a talking plush TARDIS, an

1.1 million and peaking at 1.8 million view-

inflatable dalek and a vast array of action

ers, the show won its timeslot in the key

figures.

advertiser demographics and was the fifth most watched programme of the night.

In addition, new and exclusive products will be added to the site as soon as they

Presented by Shane Jacobson and Anna

become available.

Gare with Dan Lepard and Kerry Vincent as judges, The Great Australian Bake Off

Other features of the site include: the abil-

sees ten home baking enthusiasts put

ity to search products by Doctor as well

through a series of gruelling elimination

as by price bracket; recommendations

challenges, baking a mouth-watering

based on browsing; and the opportunity

selection of cakes, pies, tarts, pastries,

to sign up to a Doctor Who newsletter.

bread, biscuits and desserts, all in the hope of being crowned Australia’s Best

A special Time Lord express service is also

Home Baker.

offered for fans that can’t wait to get their hands on their Doctor Who goodies.

Top notch sponsors of the programme include Nestle, White Wings and Harvey

New Zealand Mint

Norman. Kicking off the merchandise pro-

The Consumer Products team at BBC

gramme, BBC Worldwide ANZ has teamed

Worldwide ANZ has signed a global deal

up with Random House Australia, who

with New Zealand Mint to produce a stun-

will publish The Great Australian Bake Off

ning range of collectible coins to mark

book, which is set to be the ‘must-have’

the 50th anniversary of Doctor Who, the

baking book of 2013. The beautiful book

world’s longest running sci-fi show.

will accompany Channel Nine’s airing of The Great Australian Bake Off series.

Perth Mint has been appointed as the sole

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FremantleMedia Kids & Family Entertain-

venture series with a twist, fusing every

asing dramatically with the advent of new

ment is renowned for producing high

day classroom antics with fantastical and

episodes. Key partners include Hunter

quality

programming

mysterious goings on! With show produc-

Products, distributing the JAKKS toy range;

across a range of genres: pre-school, kids

tion led by Josh Weinstein (The Simpsons,

Roadshow for DVD and, for boys who

comedy, action adventure and tween

Futurama) the ground-breaking series

want to emulate their animated heroes,

and teen content. With 15 titles in produc-

uses innovative production techniques

apparel will be launching at Target in

tion in collaboration with top producers

combining puppets, Japanese vinyl toys

August 2013. Key categories are still avail-

on four continents, FremantleMedia Kids &

and digital effects. The hit series pre-

able for license.

Family Entertainment is already one of the

miered on CBBC in the UK earlier this year

most prolific independent producers and

and proved to be an immediate ratings

For more information please contact:

distributors of content in the sector today.

hit with 6-12 year olds, where it is regularly

Liz Burnett

Look who is off to the Emerald City to see

stores nationally) with a further six to be

- Currently looking for partners in station-

the number one show in its time slot. Vivid

Director, Consumer Products Fremantle-

the Great Oz!

released in 2014.

ery, toys, games and puzzles, apparel &

Tree Fu Tom

Toy Group has signed as master toy in the

Media Kids & Family Entertainment (AUNZ)

The Forever Clover concept was created

accessories and home wares

Already a huge hit in the UK, with over 25

UK and nine other key categories includ-

Phone: +61 2 9434 0722

The Forever Clover® girls are back with

by Leanne Howard in 2011. Aimed to cre-

licensees on board, flourishing pre-school

ing bedding, apparel and gifting have

Email: liz.burnett@fremantlemedia.com

the arrival of Series 3 of the popular swap

ate a wholesome girls’ brand that values

brand Tree Fu Tom has gone from strength

also been agreed. The series is airing on

cards featuring delightful new adven-

healthy and active girls, friendships and

to strength in Australia and New Zealand.

ABC3 in the autumn and FremantleMedia

tures, including their very own school play,

age appropriate dress and behaviour, the

Leanne Howard at Forever Clover on

Since its pay TV debut on Disney Junior last

is now signing key categories in Australia

the Wonderful Wizard of Oz.

cards have proven to be the perfect col-

0422 99 66 99 or at

year with viewing figures 15% higher than

after strong interest at Licensing Expo.

lectable for young girls aged 5 to 12 years.

leanne@foreverclover.com.au.

and

innovative

the channel’s average, the CG animated

Daniel Feller at Talisman

Celebrating all things great about being

series has been sold in Australia to Net-

Grojband

a girl, the Forever Clover swap cards de-

work Ten and will make its free-to-air pre-

Grojband is an irreverent animated mu-

pict six best friends through happy, active

miere on the Channel Toasted Jr time-slot

sical comedy series following four wan-

and healthy imagery. The cards feature

- A home grown brand created in Mel-

on Channel 11 from September this year. It

nabe rock legends with attitude. The

the fictional characters Maddie, Abbey,

bourne

has also been sold to MediaworksTV Four

energy-filled series, packed with quick-

Emma, Matilda, Kate and Olivia at school

- Launched in 2011 and now into its 3rd se-

in New Zealand and is slated for release

witted humour, infectious songs and visual

and enjoying their hobbies such as horse

ries with 128 new swap cards

there in late Q3 this year. Funtastic Ltd has

gags was produced for, and is now airing

riding, camping, basketball, playing instru-

- Target market is girls aged 4 to 12 years

signed as the exclusive toy distribution

on, Cartoon Network in the US. Freman-

ments and playing with their pets.

- Wholesome girls’ brand that values

partner for Australia and Roadshow is on

tleMedia is excited to launch this show in

board for home entertainment. Both the

Australia on ABC3 in Q4 and is now signing

The new series of 128 cards include a very

age appropriate dress and behaviour.

toys and the DVD are slated for release in

key categories for licensing, with a bent

cool pool party, an adorable three card

- Hardie Grant Egmont has created a stick-

early 2014. Following a high level of inter-

towards all things music.

pet parade scene in Davey’s Bay, a per-

er & activity book, six novels and is working

fect summer picnic and of course, their

on a further six novels for 2014 (available in

school play of the Wonderful Wizard of Oz.

Target and Dymocks nationally)

est at Licensing Expo in Las Vegas more

For licensing information contact:

Forever Clover Fast Facts

Licensing on 0421 259 630 or at daniel@talismanlicensing.com.

healthy and active girls, friendship and

local deals are now in the pipeline and

Monsuno

FremantleMedia is actively seeking addi-

This high-octane action adventure series

tional licensees.

continues to delight Australian boys. The

The product has now expanded to collec-

- Distributed to newsagents by Gordon &

second series, Monsuno: Combat Chaos

tor albums and tins, a sticker and activity

Gotch

Strange Hill High

is now showing on Nickelodeon and Nine

book, six novels based on each girl (pub-

- Sales in Victoria are very strong with re

Strange Hill High is an all-new comedy ad-

Network’s Go! Channel, with ratings incre-

lished by Hardie Grant Egmont, RRP $8.95

ports they are second only to AFL footy

and available in Target and Dymocks

cards

- TV discussions are now underway

►

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Mattel Consumer Products is Here to Play!

Mattel is becoming the “home of brands”

sumer Products Brand Presentation. If you

with a complete 365-days-a-year brand

want to “come play with us”, drop me an

As I reflect on Vegas Licensing Show and

portfolio for girls AND boys across all age

email at mark.scott@mattel.com

my first 100 or so days, it is a great time

segments. Our Queen of fashion and

to be part of the emergence of Mattel as

beauty, Barbie, is going strong and is the

For more information please contact Mark

the number 2 consumer products licensor

number 1 girls brand in most consumer

Scott on 03 9425 5333 or at mark.scott@

in the market.

product categories. The success of Mon-

mattel.com

ster High is literally freaking everyone out The Top 150 Global Licensors report was

and the talk of the recent toy catalogues

recently released which positioned Mattel

was that Monster High was one of the

only behind Disney in the entertainment

best performing brands. Fisher Price is one

licensing business with $7 billion in sales.

of the most trusted brands in the I&P busi-

And that doesn’t include HiT entertain-

ness and is driven by product quality and

ment which Mattel acquired in early 2012.

innovation not characters which makes it

This adds another $2 billion in global sales

quite unique in this segment of the mar-

as well as an incredible portfolio of brands

ket. Max Steel, our new boys brand, has

including Thomas the Tank, Fireman Sam,

arrived with massive ratings on free-to-air

Peppa Pig continues her whirlwind success

ment of the first live show, generating five

The range will be joined shortly by a two-

(Go!) and #1 success on cartoon Network.

in Australia with stellar ratings and strong

times as much interest as Dora the Explor-

seater car ride, featuring both Peppa and

tantly this acquisition gave Mattel a con-

Hot Wheels is revving up again with the

cross category support. Peppa is now the

er did at her peak.

George.

tent creation company which will infuse

upcoming launch of remote controlled

best selling DVD franchise, a powerhouse

existing brands with entertainment and

vehicles and slot car sets which will delight

in publishing and the fastest growing pre-

Peppa Pig Live Puppet Show Expands into

For licensing opportunities, please con-

dads as well as young racecar fans.

school toy brand.

Australia

tact Kerryn McCormack, Senior Brand

Mike the Knight to name just a few. Impor-

create new brand opportunities long into

Manager, Merchantwise on (03) 9520 100

the future.

And more brands are coming to Mattel

Empty shelves were the norm during the

Pre-sale tickets for the highly anticipated

For those who had the opportunity to at-

Consumer Products….I’ve mentioned the

mid-year toy sales, with the majority of re-

West-End theatrical puppet show were

tend Vegas Licensing Show, I am sure you

#1 preschool brand for boys, Thomas the

tailers selling out of Peppa Pig lines. Fan-

snapped up within 25 minutes. The Fiery

would agree that Mattel definitely made

Tank, which is getting a full head of steam

tastic animation, great programming, re-

Light and Life Like Touring co-production

a statement having one of the biggest

up for a massive 2014 and soon to follow

freshed ranges and strong marketing with

will open to audiences in Melbourne from

stands in the most prominent positions

will be Fireman Sam and Mike the Knight.

a focus on TV advertising and retail pro-

this October. Venues have already been

Following the global success of Monster

motions have all contributed to fantastic

booked for the major city tour including

cluding HiT. The Mattel Brand presentation

High, we know how to launch a new girls

sell throughs. New promotions for all major

a run at the prestigious Sydney Opera

and cocktail party was also well received

brand so just wait until we start rewriting

retailers are in the pipeline.

House.

by our key partners and we are looking to

destiny with our newest Royals and Rebels

truly make that a global event next time

from the gorgeous world of “Ever After

As parents continue to rely on multi-plat-

New Rides Hit Shopping Centres

High”.

form entertainment, Peppa’s online pres-

featuring our entire portfolio of brands, in-

so everyone can come along. We had

ence continues to build. She’s experienc-

Rocket shaped Peppa Pig coin-operated

We look forward to revealing more and

ing two million downloads a month on

rides are currently being placed in shop-

celebrating our partnerships with you at

ABC iView and Google searches for Pep-

ping centres nationwide; Victoria’s shop-

the end of August at our 2013 Mattel Con-

pa Pig have spiked since the announce-

ping Mecca, Chadstone amongst them.

some engaging licensee conversations on the stand and it was great to renew old friendships and make some new ones as we move forward in developing our busi-

or kerryn@merchantwise.com

ness together.

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IT’S OFFICIAL:

AUSTRALIA LOVES

P EP PA P I G!

Ubisoft® Announces Deal with Nickelode-

“Nickelodeon is one of the world’s lead-

- The TV show is being aired in the USA

on for Rabbids® Invasion TV Series

ing entertainment brands for children

early August, with international territories

and families, and Ubisoft is thrilled to be

later this year

Based on the Popular and Hilarious Video

partnering with Nickelodeon to deliver

- Toy and apparel licenses will be avail-

Game and Viral Videos, The Series Will Pre-

unique television programming to its view-

able in-store from March/April 2014

miere on Nickelodeon Channels World-

ers,” said Jean-Julien Baronnet, chief ex-

wide in 2013

ecutive officer of Ubisoft Motion Pictures.

For more information please contact:

“As the world’s most recognised enter-

Karen Van Arcken

Ubisoft® have announced a licensing

tainment brand for children and families,

Business Development Director

agreement with Nickelodeon to bring a

Nickelodeon is the perfect vehicle to

Phone: +61 2 8587 1804

new television series based on Ubisoft’s

share the zany Rabbids characters and

Email: karen.vanarcken@ubisoft.com

world-renowned Rabbids® brand to au-

their crazy adventures with television audi-

diences around the world. As part of the

ences around the globe. This partnership

deal, Nickelodeon has secured global

represents a major milestone in Ubisoft’s

broadcast rights (excluding France) for 78

strategy to expand its brands to new me-

seven-minute, full CG episodes to be pro-

dia, thereby attracting new audiences to

duced by Ubisoft, which Nickelodeon will

its games.”

package and air as 26 half-hour episodes

Top rating TV show for children in Australia, screening 4 times daily on ABC-TV Over 2 million downloads per month on ABC iView No. 1 best-selling children’s DVD franchise • Fastest growing pre-school toy brand Over 100,000 fans attending Peppa live events and appearances Over 30 licensing partners on board • Product range at all leading Australian retailers Highly anticipated West-End theatrical puppet show touring Australia, including the Sydney Opera House!

PeppaPig.com/AU Peppa Pig © Astley Baker Davies Ltd / Entertainment One UK Limited 2003.

For further information, contact Kerryn McCormack Senior Account Manager - Merchantwise.

across its channels worldwide (excluding France) beginning later this year.

Rabbids Fast Facts

Created by Ubisoft’s French studios in

- The Rabbids were originally created as

2006, the wacky, zany Rabbids have won

a nemesis to iconic Ubisoft Chracter, Ray-

admirers around the globe with their hilari-

man in 2006, however they became so

ous and silly video games and viral videos

popular that they ended up in their own

that have attracted more than 60 million

game in 2008/2009

views on YouTube and 1 million Facebook

- Ubisoft Motion Pictures was set up 2 years

likes. Ubisoft Motion Pictures will work with

ago, and Rabbids is one of five TV and

Ubisoft’s French studios to create a tel-

movie deals they are working on

evision series every bit as hilarious, unex-

- There are over 100 licensees worldwide

pected and preposterous as the Rabbids

- 14.5 million games have been sold world-

games that fans already know and love.

wide and 650k in Australia

P (+613) 9520 1010 E kerryn@merchantwise.com www.merchantwise.com

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DREAMWORKS BUGG TOYS & LICENSING CATCHES UP WITH BRIAN SCHWARTZ, THE NEW HEAD OF THE AMERICAS AND AUSTRALIA AT DREAMWORKS ANIMATION

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about the franchise potential for this property. Here in Australia, we includhave a comprehensive licensing program with local partners includ ing Mattel, Hunter Leisure, WOW Licensing, Five Mile Press, Showtime Attractions and more. The characters and racing elements in the film lend themselves perfectly to product and we will be keeping the momentum going with an original animated series: Turbo F.A.S.T. on Netflix. For those territories that do not have Netflix, including Australia, the TV series will be distributed via pay and free-to-air linear channels.

For us, 2014 will certainly be the year of the dragon. We have made an on-going, long-term commitment to the How to Train Your Dragon franchise and will be delivering a steady stream of content and merchandise year-round. DreamWorks’ Dragons: Riders of Berk currently airs on Cartoon Network here in Australia and is doing phenomenally well. The show will launch on ABC in September 2013 and will be followed by the second season, DreamWorks’ Dragons: Defenders of Berk, later this year. Following the TV series, we have How to Train Your Dragon 2 in July 2014, the third season of the TV series in 2015 and the culmination of the film trilogy, How to Train Your Dragon 3, in 2016.

4. DreamWorks acquired Classic Media in July 2012 and there are more than 6100 hours of Classic Media’s animated and live TV shows, what properties are you focusing on in the short term?

1. Brian, we first met you at the Australian Toy Fair in March this year, how was the experience given this was your first visit to Australia?

DreamWorks Animation acquired an incredible portfolio from Classic Media, which includes more than 450 characters. We are in the process of examining the vast potential on a number of properties and

The Australian Toy Fair was a great experience and a true eye-opener

supercharging the IP for a new generation of fans. In the short term,

to the Australian market. I had the opportunity to meet with many

we’re especially focused on Mr. Peabody & Sherman, which we’re

licensees and retailers a-like and truly got a sense of how close-knit

releasing theatrically in early 2014. This is the property that kick-started

the licensing community is in Australia. Whilst DreamWorks Animation

the DreamWorks/Classic Media relationship and comes with excep-

has had plenty of success in terms of consumer products and retail

tional potential. Additionally, in Australia, we will focus on a number

support in Australia, we have only just scratched the surface. As we

of properties in the immediate term, including Where’s Wally, Post-

shift to a franchise and evergreen strategy, our goal next year is to

man Pat, Olivia, Noddy and Little Golden Books as we continue to

build and scale our consumer products programs. We want to ensure

develop our property plans.

licensee intro ×

our brands are top of mind to consumers and that our franchises live on-shelf at retail year-round.

2. We understand that there have been a number of structural changes at head office. Can you tell us a bit more about the new consumer products team being assembled at DreamWorks?

5. The Consumer Products event during the Las Vegas Licensing Expo was the talk of the fair and the future is looking very bright for DreamWorks. Are there any insights you would like to share with us?

The Licensing Expo was DreamWorks Animation’s opportunity to

The goal with our new team structure is to build a strong foundation

communicate the new consumer products’ strategy to our global

for success with licensors, retailers and partners. Michael Francis was

partners. We’re moving beyond being just a movie studio to becom-

brought in to lead the charge as Chief Global Brand Officer. He is set-

ing a global family entertainment brand and we’ve redesigned our

ting the tone for our business and is tasked with bringing speed, strat-

strategy to integrate and win with both licensees and retailers on a

egy and clarity to the management of our franchises and brands. We

global scale. With recent acquisitions including Classic Media, Awe-

also brought in Michael Connolly as the new Global Head of Con-

somenessTV and an agreement with Netflix to produce an original

sumer Products. He has an incredible track record at Disney, Viacom

slate of branded content, DreamWorks Animation is the hub for fam-

and Wal-Mart and is currently building a fantastic team that has the

ily-friendly IP on a global scale. Here in Australia, we are re-working

collective brand experience to harness the studio’s growing intellec-

to maximise the potential of our licensing and retail partners to build

tual property (IP) at the retail level. Outside of key executive hires, we

comprehensive programs that engage with consumers on a daily ba-

have greatly expanded to our overall team in order to support our

sis. We couldn’t be more excited for what lies ahead in the coming

ever-expanding IP offerings. These hires are pivotal in the develop-

years.

ment and execution of our franchise strategy.

For more information contact:

3. Can you tell us what the big focus is for the balance of 2013 and what is the most exciting property for 2014?

Gail Mitchell on +61 2 9439 5511 or email gail@fusionagency.com.au

Turbo is our upcoming release for 2013 and we are extremely excited

Vincent Jones on +61 2 9439 5511 or email vincent@fusionagency.com.au

32

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Peter Broadhurst on +61 2 9439 5511 or email peter@fusionagency.com.au

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Jasnor has a busy second half for 2013

Hootabelle finds her voice with the release

handy Wheelie Bag; perfect for overnight

with the launch of a number of strong new

of the Talking Hootabelle Interactive Plush

stays with the grandparents. For fun at

items from our key licensed kids brands, in-

who joins the best-selling Talking Hoot toy.

home, the Peppa Pig Poster Art Set con-

cluding In the Night Garden, Bananas in

Talking Hootabelle says six phrases chil-

taining two posters, 5 paint colours and a

Pyjamas, Boo – the World’s Cutest Dog,

dren will recognise from the show includ-

brush will keep fans of the show occupied

Giggle and Hoot, Peppa Pig and The

ing ‘Time to Twinklify!’, ‘It’s Owl Nap time’,

and encourage creativity.

World of Eric Carle to name a few.

and ‘Hootabellisimo!’

Rubies Deerfield brings the spirit of Disney

Girls will add a photo of themselves

well as enter the competition (proof of

Contact Details:

Princess dress-ups to life in the great ‘I am

dressed as their favourite Disney Princess

purchase required to be eligible).

In the Night Garden

Talking Hootabelle was recently award-

Jasnor

a Princess’ giveaway this Spring and Sum-

as well as a few words about which Prin-

Jasnor’s new range of In the Night Garden

ed the Australian Toy Association’s 2013

Phone: 1300 881 940

mer.

cess they are most like and why. Along

Disney Princess costumes purchased from

offers new super-soft plush and chunky

Pre-school Licensed Product of the Year;

Email: enquiry@jasnor.com

with this beautiful certificate and on spe-

Rubies Deerfield after 1 September and

Girls and their families identify with Disney

cially marked packs, girls and their fami-

before 24 December can include the

style plastic toys which are not only fun

recognised by key industry leaders for its

but also have valuable child develop-

strong appeal to the pre-school demo-

Princess differently. As with all girls, each

lies are invited to enter the great ‘I am

beautiful keepsake and the opportunity

mental benefits. From Water Squirters to

graphic, relevance and sales potential in

Disney Princess has her own character

a Princess’ giveaway. Rubies Deerfield is

to enter and win. We encourage all our

Mini Soft Toys and even interactive Talking

the Australian market.

traits: Cinderella is kind; Rapunzel passion-

giving away 5 ‘money can’t buy’ limited

valued retailers to get behind this pro-

ate; Ariel spirited; Sleeping Beauty grace-

edition Disney Princess costumes every

gram and provide this great opportunity

Plush, available in the recognisable char-

Website: www.jasnor.com.au

acters of Igglepiggle, Makka Pakka and

Peppa Pig

ful; and Snow White compassionate to

week between 26 August and 15 January.

for your customers to engage with the ‘I

Upsy Daisy, Jasnor’s range has something

The much-loved Peppa Pig has been a

name a few. The great Rubies Deerfield

And the kicker, on 15 January 2014 we will

am a Princess’ campaign this Spring and

for everyone. Stock has just landed and is

strong brand for Jasnor in 2013 with the

‘I am a Princess’ giveaway invites girls

draw the grand prize of an ‘all expenses

Summer. Get in touch to find out how we

sure to be a popular choice with parents

ever-popular Luggage and Activity Sta-

and their families to relate with a Princess

paid’ family trip for four to Disneyland in

can help you promote this fantastic op-

this Christmas.

tionery items.

individually via a beautiful personalised

Los Angeles.

portunity to your customers.

Details for entry are on all specially marked

Rubie’s Deerfield Pty. Ltd.

Disney Princess costumes. After purchase,

+61 3 9755 7739

keepsake included with every costume Giggle and Hoot

For fun and creativity on-the-go the handy

purchased.

Since her introduction in 2012, Hootabelle

Travel Colouring Set is a perfect resource

has become a very popular Owl Pal for

to keep preschoolers entertained when

From September 2013, Rubies Deerfield

families will be directed to the dedicated

sales@rubiesdeerfield.com.au

fans of the popular TV series! She has a

out and about. Compact yet versatile, lit-

will give away a beautiful personalised

Rubies Deerfield ‘I am a Princess’ website

5-7 Corporate Ave, Rowville VIC 3178

very important job making all the stars

tle Peppa Pig fans will keep themselves

Disney Princess certificate with every Dis-

at

www.rubiesdeerfield.com.au

twinkle in the land of Giggle and Hoot

occupied creating their own masterpiec-

ney Princess costume purchased via sup-

princess, where they can immerse them-

ready for Hoot’s Night Watch.

es! Also great for travel adventures is the

ported retailers.

selves in the world of Disney Princess as

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FIND WHAT YOU WANT FOR MORE INFORMATION ON LIMA AUSTRALIA, PLEASE CONTACT: Tony Bugg, Managing Director Bugg Marketing Solutions +61 3 9769 3963 +61 418 321 837 tony@buggsolutions.com.au