Madeline Sater - Seller Guide

SELLERS GUIDE

®

WHY

HARRY NORMAN?

When you choose to list your property with The Buckhead Office of Harry Norman, you will experience comprehensive local expertise and your property will be introduced to a network of knowledgeable real estate professionals across the globe. Since 1930, Harry Norman has been Atlanta’s leader in sales of exceptional properties. In Buckhead and throughout metro Atlanta, more buyers and sellers trust the purchase or sale of their luxury property to Harry Norman, REALTORS®.

DISTINGUISHED

MARKETING DIGITAL

Web Dominance Mobile App Social Media Strength eMail Campaigns

PRINT

Exclusive Publication Custom Collateral

WEB DOMINANCE

Most home searches today start on the internet. HarryNorman.com delivers over 230,000 monthly page views across. With our website and mobile app, we put your home where buyers are looking.

GET REAL TIME DATA WITH

OUR MOBILE APP Download Harry Norman Home Search GET REAL TIME DATA WITHfrom app store

OUR NEW MOBILE APP View listingNorman information withSearch HomeSpotter™ Download Harry Home from app store by simply aiming your device at or near a listing Narrow your home search by drawing a circle around your desired area View recently sold homes in your area View listing information with HomeSpotter™ by simply aiming your device at or near a listing

Review commuting times Narrow your home search by drawing a circle around your desired area

Save homes to your portfolio View recently sold homes in your area

Push notifications regarding property inquiries

rry Norman Home Search from app store

t real-time data on our

W MOBILE APP

Hide listings you have already viewed

h by drawing a circle around your desired area

Save homes to your portfolio

In app messaging between agents and Search forconsumers open houses in your area

with HomeSpotter™ by simply aiming your device at or near a listing

Search for open houses in your area Review commuting times

SOCIAL MEDIA STRENGTH FACEBOOK FOLLOWERS

With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram. Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.

Coldwell Banker Atlanta | 5,271 Ansley Atlanta | 5,375

Harry Norman, REALTORS® 37,582

Dorsey Alston | 5,498 Virtual Properties | 6,305

Atlanta Fine Homes | 10,414

BHHS Georgia | 10,161 Beacham & Co. | 16,606

Metro Brokers | 11,708

Mark Spain Real Estate | 14,294

INSTAGRAM FOLLOWERS BHHS Georgia | 5,507

Harry Norman, REALTORS® 138,595

Mark Spain Real Estate | 9,121 Virtual Properties | 10,004 Beacham & Co. | 13,590

Atlanta Fine Homes | 17,753

Dorsey Alston | 17,833

Ansley Atlanta | 98,123

*Current numbers as of November 2020 for all Harry Norman, REALTORS® offices

WEB MARKETING Homes listed with Harry Norman, REALTORS® receive unmatched internet exposure due to the power of our brand and through our membership affiliations.

Below are just a few.

FRONTDOOR’S

Harry Norman, REALTORS® is proud to be a member of Leading Real Estate Companies of the World® RELO Home Search and affiliated with Luxury Portfolio International® Mayfair International Realty, and Who’s Who in Luxury Real Estate’s Board of Regents. Property must meet eligibility requirements on certain sites.

INSTALIST APP

InstaList is a private marketplace to share a client’s buying and selling needs with other agents within Harry Norman, REALTORS.® Before your home even reaches the market, your agent will receive notifications of buyer matches across the Harry Norman network. By using InstaList, your agent will have the an exclusive inside track to more potential buyers.

NEW LISTINGS

AUTOMATED EMAILS Your listing will be shown to a targeted viewer. An automated email containing the new listings for the prior week will be sent to licensed agents and clients interested in your area.

Potential buyers in each of the relevant areas will receive notice that your house is listed with Harry Norman, REALTORS®.

BUCKHEAD EAST COBB FORSYTH/NORTH GEORGIA GWINNETT COUNTY INTOWN NORTH FULTON PEACHTREE CITY SANDY SPRINGS & DUNWOODY WEST COBB

HOME MAGAZINE

Harry Norman, REALTORS® signature publication features a selection of exceptional homes offered for sale and is targeted to high net worth consumers.

AN AFFLUENT AUDIENCE OF 15,000+ Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States.

INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine..

HOME

HARRY NORMAN, REALTORS®

CUSTOM

COLLATERAL BROCHURES

The Buckhead Office of Harry Norman, REALTORS® offers a wide range of custom collateral for your home. With a dedicated teams of Graphic Designers, the marketing for each home is unique and built to order. Harry Norman strives to make each seller’s experience unparalleled and individual through the use of the following materials:

FLYERS ECARDS COMPANY-WIDE PRESENTATIONS OPEN HOUSE / CARAVAN EBLASTS INSERTS MAILERS POSTCARDS SOCIAL MEDIA GRAPHICS

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1234 SOMETHING STREET | ATLANTA

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OPEN HOUSE SEPTEMBER 21, - 2:00 - 4:00

1518 Monroe Drive NE Atlanta, GA 30324

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JUST SOLD THIS MODERN DREAM

Jane Doe

404-504-7300 404-555-1234 Jane.Doe@HarryNorman.com

Avery McMahon

(404) 897-3462 (Mobile) (404) 897-5558 (Office) avery.mcmahon@hsoa.onmicrosoft.com

1234 SOMETHING STREET | ATLANTA

HarryNorman.com The above information is believed accurate, but is not warranted.

This offer is subject to errors, omissions, prior sale and withdrawals without notice.

Offered at $1,500,000

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MLS ID: 4567890

HarryNorman.com

Jane Doe

404-504-7300 404-555-1234 Jane.Doe@HarryNorman.com

GG Subdivision

770-366-3406 (Mobile) 770-394-2131 (Office) imprevemailtesting+ggsubdivision+ harrynorman.com@gmail.com

Offered at $1,500,000

The above information is believed accurate, but is not warranted.

This offer is subject to errors, omissions, prior sale and withdrawals without notice.

5

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MLS ID: 4567890

HarryNorman.com

Jane Doe

404-504-7300 404-555-1234 Jane.Doe@HarryNorman.com

GG Subdivision

770-366-3406 (Mobile) 770-394-2131 (Office) imprevemailtesting+ggsubdivision+ harrynorman.com@gmail.com

The above information is believed accurate, but is not warranted.

This offer is subject to errors, omissions, prior sale and withdrawals without notice.

Agent Name

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BROKERAGE OUR BROKERAGE

Full Service REALTORS® The Best Credentials Luxury Connections Relocation Impact Family of Services

ATLANTA’S PREMIERE

FULL SERVICE REALTORS® HARRY NORMAN JR.’S PHILOSOPHY:

“The quality of any product or service is only as good as the customer says it is.”

This philosophy has guided both vision & mission of Harry Norman, REALTORS®

OUR VISION Providing an exceptional real estate experience to every Harry Norman, REALTORS® client.

OUR MISSION Providing superior counsel to our buyers and sellers through leadership, experience and knowledge Engaging in honest, loyal and ethical business practices. Maintaining an ongoing commitment to serve our communities by contributing our time and financial resources.

Committing to passionately exceed our customers’ expectations. Providing innovative strategies for business development.

since 1930.

OUR GUIDING PRINCIPALS Trust Ensuring the trust and loyalty of our clients, associates and employees. Providing effective timely communications in all business dealings.

Integrity Respecting and valuing all individuals.

Maintaining the confidentiality of our clients.

Community Preserving the value of home ownership as the fabric of our communities.

Service Providing unparalleled professionalism and exceptional service. Continuing as leaders in innovation through education and technology.

Financial Stewardship Empowering and rewarding success.

THE BEST CREDENTIALS GLOBAL LUXURY CONNECTIONS Harry Norman, REALTORS® partnership with Leading Real Estate Companies of the World, Luxury Portfolio International, Who’s Who in Luxury Real Estate, the Board of Regents (Atlanta’s only member), Mayfair International Realty, and LuxVT enable your property to be exposed to the largest sphere of local, national and international qualified buyers and sellers.

IN-HOUSE NETWORKING Harry Norman’s 1,000+ agents from 16 sales offices across Georgia work together to sell our listings.

MAXIMUM WEB EXPOSURE Your home will be posted on over 1,000 websites around the world for unmatched visibility on the most effective sites available. With over half of home buyers starting their search on-line, it is critical for success.

RELOCATION DIVISION Harry Norman, REALTORS® has a full service, full time, fully dedicated relocation department that works daily to bring buyers to the Atlanta market. Additionally, we are members of Leading Real Estate Companies of the World, the largest network of top independent brokerage firms in residential real estate, representing over 550 companies in over 70 countries worldwide.

HOME SERVICES OF AMERICA Astute business coupled with financial power and associations with equitable networks, creates an accomplished venture you can feel confident about. We work to sell your home.

EXCEPTIONAL MARKETING The Marketing department of the Buckhead Office creates, designs, and produces a wide variety of initiatives to promote your property. These include custom property brochures and books, e-flyers, postcards, email marketing, social media posting, and bespoke promotional materials.

The best in the business!

LUXURY PORTFOLIO INTERNATIONAL

GLOBAL

LUXURY CONNECTIONS

Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations.

This means your property will be seen by qualified buyers worldwide.

Our exclusive associations with Luxury Portfolio International,® the Board of Regents/Who’s Who in Luxury Real Estate, Mayfair International Realty, and LuxVT give your property exceptional advantages that other Atlanta real estate companies simply cannot provide.

Luxury Portfolio International® represents the luxury component of Leading Real Estate Companies of the World®, and Harry Norman, REALTORS® is one of 200 exclusive luxury affiliate member companies within this global network of premier locally-branded companies, dominated by many of the world’s most powerful independent luxury brokerages. Their website, LuxuryPortfolio.com, is translated into nine languages, offers multiple currency conversions, and attracts visitors from over 200 countries each month.

BOARD OF REGENTS ATLANTA “The Board of Regents is an exclusive network of the world’s most elite luxury real estate brokers, comprised of the most legendary names in the industry. Brokers with this distinction provide leadership and the highest level of personal services and commitment to their clientele.”

— John Brian Losh, CEO, President of Luxury Real Estate Regents

MAYFAIR INTERNATIONAL REALTY As the exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with authentic international coverage for their properties. Our London office has a hands-on understanding of the international real estate market, making us your ideal overseas real estate advisors. The Mayfair International Realty’s London team was chosen for their knowledge of the UK and European real estate markets, and for their hands-on experience in property marketing won over many years. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America and Europe.

LUXVT LuxVT is a new luxury offering exclusive to the Harry Norman, REALTORS® The Buckhead Office. They are committed to giving our listings a competitive edge by improving marketing efficiency, building prestige brand identity, and providing successful strategies for client acquisition and management. Their core products include integrated solutions to distribute high-definition media and brand messaging across Web, mobile, video, print & mail, and presentation platforms.

CORPORATE

RELOCATION IMPACT

Atlanta is the #1 relocation city in the United States.

Harry Norman, REALTORS® offers first-class service to our relocation clients, including coordinated group moves, special services and short-term living arrangements. We work with over 800 companies throughout the United States and globally, including many Fortune 500 employers. Below is a sampling of some of the businesses for whom we provide relocation services.

FAMILY OF SERVICES

In connection with the purchase or sale of your home, mortgage financing, title insurance, settlement services, and homeowners insurance may be necessary. Harry Norman, REALTORS® recommends that you consider our family of services to help you with these needs. Ask your Harry Norman REALTOR® or visit them online through the websites listed below.

PROSPERITY HOME MORTGAGE When purchasing a home, customers can count on Prosperity Home Mortgage Lending’s extensive resources and capabilities to answer unique financing requirements. Prosperity Home Mortgage, LLC is focused on value as well as quality. Therefore, we offer practical rate, term and closing options so customers can effectively optimize tax advantages and leverage their capital.

FOR INFORMATION | PHMLOANS.COM

SERVICES

HN INSURANCE As an independent insurance agency, HN Insurance Services represents a carefully-selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of our team of trusted advisers.

FOR INFORMATION | 404.943.1899 | HNINSURANCE.COM CAMPBELL & BRANNON Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon, LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon, LLC is a law firm at the forefront of real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost.

FOR INFORMATION | 404.504.8700 | CAMPBELLANDBRANNON.COM AMERICAN HOME SHIELD Get the peace of mind an American Home Shield Home Warranty provides. Harry Norman, REALTORS® has partnered with American Home Shield to offer comprehensive and affordable home warranty coverage, with unmatched customer service.

American Home Shield has over 45 years of experience. Whether you are buying or selling a home, an American Home Shield Home Warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible.

FOR INFORMATION | HARRYNORMAN.COM/HOMEWARRANTY

HOW I WORK FOR YOU Listing and Selling Your Home ®

DEVELOP OUR PRICING STRATEGY • Relevant homes currently on the market • Relevant homes that have sold • Relevant homes, which failed to sell • Relevant homes pending sale • Local economic conditions • Your desired timetable • Agent evaluation, if desired COMPLETE PAPERWORK • Listing Agreement • Input to 2 MLS systems: FMLS & GaMLS • Profile information • Seller’s Disclosure provided for completion • Survey • Warranty Deed SUCCESSFUL MARKETING • Maximum web exposure, up to 700 sites • Realtor.com Showcase Listing • InstaList • Enhanced placement on AJC.com • Website tracking ability • Photography • VoicePad, 24/7 access to your listings • Staging • Networking in-house and out • Caravan • Virtual caravans • Advertising • Yard signs

• • • • • • • •

Custom brochure Print advertising opportunities Open house, including once a month company-wide open house opportunity American Home Shield Warranty or 2-10 Home Warranty Follow up and Feedback Timely communication Legal expertise available My personal plan for your home

MANAGE THE SALE • Represent your interests at all times • Guide you through the contract terms • Negotiate on your behalf • Negotiate any necessary amendments • Ensure your deadlines are met • Provide resources for any vendors needed • Monitor buyer’s loan status CLOSE THE SALE • Furnish any needed information or documents to closing attorney • Follow up with attorney to assure timely and smooth closing • Coordinate closing date, time and location with all parties • Secure and review HUD for accuracy • Attend closing

SOLD

THE BUCKHEAD OFFICE

THE HOME SELLING PROCESS

We will guide you through each step of the sale of your home.

Initial discussion of Seller Needs and Wants

Review Comparative Market Analysis

Determine List Price

Due Diligence: Buyer Inspections

Negotiations and Acceptance

Offer Received

Contigences: Buyer’s Financing and Appraisal

Closing Attorney orders Payoff and Examines Title

Buyer Conducts Final Walk-through

Showings

®

MADELINE SATER C: (404) 983-1059 O: (404) 233-4142 Madeline.Sater@HarryNorman.com

Determine Timeframe

Home Preparation

HNR “results Home is oriented marketing” Listed!

MOVING DAY!

CLOSING TIME!

Listing Paperwork Completed

Professional Photographs Taken

Keys Exchanged and Proceeds Received

Congrats your home is SOLD!

®

MADELINE SATER C: (404) 983-1059 Madeline.Sater@HarryNorman.com

532 East Paces Ferry Road Atlanta, GA 30305 404.233.4142 | HarryNorman.com

The above information is believed to be accurate but not warranted. Offer subject to errors, changes, omissions, prior sales and withdrawals without notice. Equal Housing Opportunity.