2026 MARKETING PLAN - RON & CHENZA LAZOF
Sotheby’s International Realty & The Boyd & Berend Group Exposure Opportunities & Marketing Initiatives
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Pre-Listing & Preparation •
Boyd & Berend Group property walkthrough
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Schedule professional property photography and videography
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Coordinate any property-specific prep (Ex. cleaners, pre-inspection or radon testing, window washing, staging, handyman work, appliance installations)
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Transaction Manager completes a basic preliminary title search on property
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Listing agreement signed
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Announce listing at our Sotheby’s Monday sales meeting “Coming Soon”
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Send seller questionnaire to be completed
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Request for property costs, contact info, service providers, and key details
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Gather additional documents for MLS supplementals, such as surveys/ISP, and subdivision plat map
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Collect details regarding water, well, propane, easements, septic, road maintenance, etc. (if applicable)
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Set up property access & create Showing Instructions
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Keypad codes, physical keys for sentrilock or garage code
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Complete preliminary Seller’s Property Disclosure
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Marketing creates a vicinity map of the surrounding area
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Create brand for the property with storytelling, logo, and consistant verbiage.