The Boyd & Berend Group has an exclusive partnership with Zillow Showcase (Only available to 10% of listings in each market).
What does Zillow Showcase do for your listing?
• Prioritized placement in search and map result
• Targeted alerts that bring active shoppers to your listing
• Exclusive features designed to make homes stand out
• AI-powered immersive visuals and innovative listing design
• Active Showcase listings on Zillow are driving, on average, over 75% more page views, saves, and shares than similar nearby non-Showcase listings.
• Showcase agents get over 15% more views on their agent profile on Zillow compared to similar non-Showcase agents. Directing the right buyers to your listing.
BEREND & group
Sotheby’s International Realty & The Boyd & Berend Group
Exposure Opportunities & Marketing Initiatives
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Marketing Queue to Launch
With the listing nearly complete, we prepare all launch materials to ensure a strong market debut.
• Discuss upcoming open house and broker tour dates with the team in coordination with sellers’ schedule
• Create a custom property website with a designated URL (ex. SteamboatDreamHome.com)
• Design a 30+ page property information brochure - printed version + digital flipbook
• Install the property sign up to 24 hours before list date
• Clarify showing instructions with seller and send to the Sotheby’s front desk
• Draft email blast to 400+ Routt County agents
• Create graphics for Facebook paid advertising campaign
• Build a presentation folder for distribution to our global network partners once listed
• Design and schedule social media posts to our Instagram and Facebook pages (@SteamboatAgent)
• Schedule the listing for The Pilot back-page and Holiday weekend newspaper placements
• Once everything is buttoned up and marketing is in place, the property is ready to make its debut. WE LAUNCH!
Sotheby’s International Realty & The Boyd & Berend Group
Exposure Opportunities & Marketing Initiatives
Publications - Local
• The Steamboat Pilot Newspaper
• Back Page Ad Feature. On shelves Saturday-Monday
• Exclusive front page and wrap features during Holiday or high-traffic weekend in Steamboat.
• Featured on the front page of SteamoatToday.com
• Homefinder Magazine - Published 4x a year. Distributed locally to business, offices, grocery stores, and the airport.
• Steamboat Magazine - Published 4x a year. Distributed locally to business, offices, grocery stores, and the airport.
• The Collection - Steamboat Sotheby’s International Realty’s Publication. Published 2x a year. Distributed locally to business, offices, grocery stores, and the airport.
• Swillin’ & Chillin’ - Bites and Brews magazine. Published 2x a year. Distributed locally to business, offices, grocery stores, and the airport.
• Active Rain - Nationwide Real Estate Community Group of Real Estate professionals to exchange listing information.
• The Boyd & Berend Group Bulletin - Monthly NewsletterSent to our list of 13,000+ contacts each month.
BOYD BEREND & group
• Postcards - Sent to homeowners in your surrounding area.
• Instagram - @SteamboatAgent. Our Instagram account is high-traffic platform to engage local and international buyers. We average 1200 views per post from viewers across the globe on Instagram.
• Facebook - @The Boyd & Berend Group. All social posts will sync to Facebook as well for increased traffic to our listings.
Sotheby’s International Realty & The Boyd & Berend Group
Exposure Opportunities & Marketing Initiatives
Publications - National & Global
• Dwell Magazine or a Fishing Publication such as High Country Angler -
• We reccommend advertising in Dwell magazine reaching 917,000. Dwell includes exclusive stories on the most innovative leaders in architecture and design, presenting modern homes that encapsulate the concept of good design. Next deadline is September 4th, 2026.
• High Country Angler is Colorado Trout Unlimited’s Publication. We have inquired about advertising options.
• Living Aspen Magazine - Aspen Magazine is a great way to connect to another resort, mountain market. We advertise 1-2 exclusive listings in this magazine each summer.
• Mountain Homes Illustrated- This magazine is distributed from Denver to Glenwood and from Steamboat Springs to South Fork. Reaching local and Denver metro markets. Listings over $500K are automitically uploaded to the Wall Street Journal at no charge.
Seasonal Schedule
Summer 2026 - Property Launch
Professional photography, drone imagery, Matterport tour, floor plans and cinematic video
• Lifestyle photography highlighting fishing, boating, paddleboarding and waterfront living
• Property website with custom domainex. LakeAgnesEstate.com
• Story-driven property branding and brochure
• Zillow Showcase launch
• MLS, Sotheby’s and global syndication
• Email announcements to broke rs and our primary sphere
Digital Campaign
• Facebook & Instagram paid adve rtising
• Google Display campaigns
• Property reel and YouTube walkthrough
• Property of the Day on SteamboatToday.com
Seasonal S torytelling
• Sunrise and sunset photography
• Drone footage showing lake activity
• Fishing content featuring trophy trout and shoreline access
• “A Day at the Lake” lifestyle reel
• Highlight boating, kayaking and paddleboarding
Additional Ideas
• Interview local fishing guide
• Interactive map
• GPS map of public recreation access and favorite hotspots
• Ron and Chenza share “their story” of their favorite memories and features at the property.
• If ready, Mountain Home Illustrated materials for their Labor Day Issue are due August 13th
Ongoing
• Follow up on all showings and provide activity reports
• Marketing materials updated – current photos and information
• Communicate metrics and analytics for online property activity
• Feature the listing in the team’s email newsletter once a month
Seasonal Schedule
Fall 2026 - Peak Color Season
New Media
• Fall drone photography
• Updated aerials with changing aspens
• Fall lifestyle reel
Marketing Push
• Homefinder Magazine Fall Edition
• Target second-home buyers planning ski season purchases
• Colorado Front Range digital campaign
• Texas, Wyoming and Arizona paid targeted advertising
• Post to Our Trusted Network’s Social Pages
• Steamboat Magazine Outdoor Edition
• Mountain Home Illustrated (Distributed Sep 4 - Nov 21)
• Highlight fly fishing during fall spawning season
• Hiking and hunting access
• Property of the Day on SteamboatToday.com
• Feature on Wall Street Journal and Mansion Global Online
Seller Updates
• Marketing performance review
• Refresh social advertising creative
• Adjust pricing strategy if needed
Additional Ideas
• “Weekend at the Lake” itinerary showing how buyers would spend a perfect weekend
• Publish article to Active Rain real estate blog site
Ongoing
• Follow up on all showings and provide activity reports
• Marketing materials updated – current photos and information
• Communicate metrics and analytics for online property activity
• Feature the listing in the team’s email newsletter once a month
Seasonal Schedule
Winter 2026 - “Four-Season Recreation”
Winter Media
• Fresh snow photography
• Drone video after snowfall
• Cozy interior lifestyle photography
Seasonal Campaigns
• Holiday feature in newsletter
• Ski season advertising
• Promote nearby snowmobiling
• Ice fishing opportunities
• Cross-country skiing
• Snowshoe trails
• The Collection Winter Magazine
• Homefinder Magazine Winter Issue
• Steamboat Magazine Ski Edition
• Mountain Home Illustrated (Distributed Nov 20 - Feb 5)
• High Country Angler Magazine (Still waiting on more information from this source)
• 30-Day Print Ad in the Steambot Pilot Newspaper
• Push to Colorado Ski Towns Network
Lifestyle Storytelling
• “Winter at the Lake”
• Fireplace evenings
• Mountain sunsets
• Holiday entertaining
• Weekend getaway campaign
Additional Ideas
• Create a “Four Seasons of the Property” video
• Snow-covered drone flyover Ongoing
• Follow up on all showings and provide activity reports
• Marketing materials updated – current photos and information
• Communicate metrics and analytics for online property activity
• Feature the listing in the team’s email newsletter once a month
Seasonal Schedule
Spring 2027 - Renewal & Fishing Season
Fresh Marketing
• Updated landscaping photography
• Spring drone imagery
• Refresh brochure images
• Update property website
Campaign Focus
• Spring fly fishing
• Wildlife returning
• Wildflowers
• Recreation season countdown
• Spring Homefinder Magazine
• Swillin’ & Chillin Magazine
• Ad in “dwell” magazine (Total reach 917,00) May/June or July/August Ad
Digital
• Launch new social media campaign
• Google remarketing refresh
• Feature in spring newsletters
• Promote upcoming boating season
Additional Ideas
• “What’s New This Spring” seller update
• Market update video from the property
Ongoing
• Follow up on all showings and provide activity reports
• Marketing materials updated – current photos and information
• Communicate metrics and analytics for online property activity
• Feature the listing in the team’s email newsletter once a month
BOYD BEREND & group
Seasonal Schedule
Summer 2027 - Peak Exposure & Relaunch
Media Refresh
• Take a few fresh shots - photography
• New property reel
• New hero image
• Replace seasonal imagery across all marketing
Advertising Refresh
• Relaunch paid campaigns
• New YouTube video
• New social campaign
• Updated brochure and website
• New Ad in Mountain Home Illustrated 4th of July Issue)
(Distributed Jun 25 - Sep 4)
• The Collection Magazine Summer Issue
Experience Marketing
• Host a Broker Fishing Morning
• Lifestyle event for agents-only
Luxury Marketing
• Feature in Sotheby’s International publications
• Push through Colorado Ski Towns Network
• Share through Our Trusted Network
Seller Review
• Annual marketing report
• Review buyer feedback
• Evaluate pricing and positioning
• Refresh marketing strategy
• Evaluate print publication and digital advertising results
