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Marketing Presentation - 1295 Overlook Drive

Page 1

2023

The Distinction Nothing compares.


Golf Course Overlook 1295 Overlook Drive

Michael and Kellie Klein

THE BOYD & BEREND GROUP 970.846.8100 | boydberendgroup@steamboatsir.com

The

BOYD & BEREND group


C A M B OY D Cam is a broker and former co-owner of Steamboat Sotheby’s International Realty, offering over 35 years of experience in all aspects of Steamboat Springs real estate. After graduating from the University of Colorado, Cam moved to Steamboat Springs in 1985 and worked as a ski instructor while he also began his career in Real Estate. Combined with his love of skiing was his lifetime passion of ice hockey which led him to help Steamboat Springs build their indoor ice arena at Howelsen Hill. He continues to devote time to coach youth hockey and is a regular player in the town’s adult leagues. His love of the outdoors encompasses all seasons with Nordic skiing, bicycling, hiking and fishing. Cam has been an active member of the Steamboat Rotary Club now for over 20 years and has been a board member on countless committees and fundraisers.

SOME T H IN G S YOU MIGHT LIKE TO KNOW ABO U T C AM •

Former co-owner of Steamboat Sotheby’s International Realty – Founded in 2000, the top real estate company in Steamboat with over 90 licensed agents

•

Utilizing a full-time Transaction Manager & Marketing Coordinator to help with each transaction

•

Taking advantage of the power of Sotheby’s International Realty’s marketing with a full-time Marketing Coordinator and Digital Marketing Specialist for property exposure

•

Ranked in the top 1.5% of more than 1.6 million real estate professionals nationwide. (Data by Real Trends: 2022).

•

Received the 2013-2022 Global Summit Award for top 0.5% of Realtors Sales Volume Nationwide

•

Consistent Top Producer for Steamboat Sotheby’s International Realty since 2000

•

Ranked in Sotheby’s International Realty’s Top 100 Agents Worldwide (Based on Sales Volume, 2021.)

•

Lifetime career sales of over $1 Billion

P E RSONA L IN FOR MAT ION

C U S TO MER B AS E

•

Managing Broker Steamboat Realty, 2000-2013

Over the past 35 years, I have established a strong

•

Treasurer, Steamboat Springs Board of Realtors, 1993-1997

network in the community with hundreds of past and

•

Director, Steamboat Springs Board of Realtors, 1992-1993

present clients. I continue to draw on this referral

•

Commissioner, Steamboat Springs Parks and Rec, 1994-2000

base for local buyers and vacationers looking to

•

Rotarian, 2000-Present

relocate or purchase a second home. We are on the

•

Member of Colorado Ski Towns

front edge of technology and I market my listings

•

Coach, Steamboat Springs Youth Hockey Association

on all affiliate websites including a personal website,

•

Steamboat Springs Resident, 1985-Present

SteamboatAgent.com. I value my reputation as one

•

CO Real Estate License, 1986

of the top Realtors in Steamboat Springs and I am

•

CO Real Estate Brokers License, 1990

committed to total customer satisfaction.

•

Bachelor of Science, major in Minerals and Land Management, University of Colorado, Boulder, 1985

The

BOYD & BEREND group


BEN BEREND Born and raised in Steamboat Springs, Ben spent his childhood at Howelsen Hill dreaming of someday competing in the Winter Olympics. He realized that dream by representing the United States in the 2018 Winter Olympics, becoming one of 100 Olympians from Steamboat Springs dating back to 1932. Ben believes in learning from the best, which is why he returned to Steamboat Springs and joined forces with Cam Boyd – former co-owner of Steamboat Sotheby’s and one of the highest producing agents in the country. Together, Cam and Ben lead a team focused on luxury real estate and earning sellers top dollar for their properties. Ben was elected to the Parks and Recreation Commission in 2021, where he continues to serve. He also volunteers as a ski coach at the Winter Sports Club and leads Olympic Heritage Tours for the local Tread of Pioneers Museum. Outside of work, Ben is known for his grand adventures and multi-sport days on his bikes, skis, paddleboard, etc.

S OM E T H ING S YOU MIGHT LIKE TO KNOW ABO U T B EN •

US Ski Team Athlete for five years.

•

Competed in two World Championships.

•

2018 Winter Olympian

•

Graduated from the University of New Mexico with a Bachelors in Journalism & Communication

•

D-1 Academic All American and Team Captain for the University of New Mexico Ski Team

•

Steamboat Springs Parks and Recreation Commissioner

•

Volunteer coaches at the Steamboat Springs Winter Sports Club

•

Leads Olympic Heritage Tours for the Tread of Pioneers Museum

•

Partner in the Boyd & Berend Group

•

Lifetime of experience and relationships in Steamboat Springs

•

•

Ben’s father Hans owns Gerber Berend Design Build, a local design-build firm

•

•

Ben’s mother is a family counselor in Steamboat

T H E BOYD & B EREND GRO U P Ben began working for Cam Boyd as a marketing director and buyer’s agent. He proved to be a quick learner, winning the Sotheby’s Rookie of the Year Award during his first year in the business. Although Cam Boyd has a full-time transaction coordinator on staff, Ben insisted on working all his transactions from start to finish for multiple years so that he could deeply understand the details each transaction brings to the table. Paired with his initial role in marketing, and years of working with buyers and sellers, Ben claims this strategy helped him learn the business on a level that few do. Ben’s approach to the business centers around strong communication, building lasting relationships, and bringing a relentless energy to each transaction – which he attributes to his prior career as a professional athlete. Cam has since brought Ben in as a partner to the business, giving birth to The Boyd & Berend Group. Last year, the Boyd & Berend Group worked with buyers and sellers on 61 transactions totaling over $82m – solidifying them as one of the market share leaders within the Yampa Valley.

The

BOYD & BEREND group


T H E B OY D & B E R E N D G R O U P

C A M B OYD

BE N BE R E ND

BROKER/ FORMER OWNER TEAM LEAD

ASSOCIATE BROKER TEAM LEAD

B RUC E C A RTA

L I S A L A ND E R S

ASSOCIATE BROKER

ASSOCIATE BROKER

IN-HOUSE MARKETING & TRANSACTIONS

S HEL LY W U

A L E XA S T R U S S

JOSH COOK

TRANSACTION MANAGER & ASSOCIATE BROKER

MARKETING DIRECTOR

DIGITAL MARKETING SPECIALIST

The

BOYD & BEREND group


T H E B OY D & B E R E N D G R O U P TES TIM O N I AL S

“We have worked with Cam and his team on several deals over the years, buying and selling, residential and commercial, and with his high level of professionalism and attention to detail we can count on getting to the Closing table with confidence. From listing to showings to contract, Cam has the experience and a top tier team to get it done.” - Michael “Our family has worked with Cam Boyd and his team for many years and our experience with the entire team has been above and beyond our expectations. The Boyd team has assisted us in property sales, as well as purchasing and for each event, they made the process ver y pleasant. They were always there to ensure that we, as clients, did not feel stressed or overwhelmed; they took on all the worr y. We will continue to work with Cam Boyd and his amazing team!!!” - Jen “Ben Berend is what you need and want in a Real Estate Professional. He is knowledgeable of his marketplace and trends as well as in real estate law. He is highly skilled in negotiation. Without a lot of complexity, Ben Berend will guide you through the available inventor y and create some magic. He pays attention to your needs for communications and input and delivers on all fronts. I highly recommend Ben Berend.” - Bob “My husband and I have nothing but wonderful things to say about our experience working with Ben, Shelly, and the entire Boyd and Berend team. Ben feels more like our friend than our realtor. From the beginning, he genuinely wanted to understand us as people to determine the right fit for us. He offered great suggestions of complexes that met our needs, and we never felt any pressure. Once we decided to make an offer, Ben provided excellent advice throughout the negotiating process and put us in touch with a fantastic lender and inspector so we could close on schedule. Ben’s attention to detail and communication was on point, and he sent us weekly emails on the most critical tasks to focus on to make sure that we closed on time. We recommend Ben without hesitation.” - Rachel


EXPOSURE

BRAND

ONLINE

LOCAL

PROCESS


EXPOSURE

N O BO DY D OES MORE THAN ST EAMBOAT SOTHEBY’S IN T ER NATIONAL REALTY TO PRO M OTE YOU R PROPERTY.

The process at SSIR is structured and scientific, with a strategic objective to create the kind of exposure that will generate inquiries that lead to showings, and ultimately to the sale of your property.


E XP O S U R E

Marketing Plan Timeline Steamboat Sotheby’s International Realty and The Boyd & Berend Group offers the most comprehensive marketing exposure available. From print advertising to exposure on the internet, our goal is to reach as many potential buyers as possible in an effort to sell your property as quickly as possible and for the highest price possible. PRE-LISTING | WITHIN ONE WEEK

• • • • • • • • •

Marketing team tour home – Notes Send Marketing Dashboard to track all activity throughout the listing Seller booklet is filled out Interior photos – Professional photography Exterior photos/Drone shots – Professional photography Matterport 3D Tour & Professional videography Property Description (Ad Copy) MLS entry Place property sign at the home

JUST LISTED | WITHIN ONE WEEK

• • • • • •

Officially active in the MLS “New Listing” email blast to 400+ brokers in the area Post to @steamboatagent Instagram account and @CamBoydSothebys Facebook account Postcards sent to surrounding area Create custom information packet (Printed and digital interactive version.) Launch of property website with a custom domain (Ex. MountainHome.com) CLICK HERE FOR CUSTOM WEBSITE EXAMPLE


E XP O S U R E

Marketing Plan Timeline MEDIA | WITHIN ONE MONTH & ONGOING

• • • • •

Steamboat Pilot backpage ads Digital Google and Facebook ads Steamboat Pilot exclusive Open House ads Steamboat Pilot exclusive front page ads Property Highlight of The Week (Special featured digital ads, front page of SteamboatAgent.com, and featured property post on social media accounts.)

•

Featured in The Boyd & Group email newsletter - sent ot 11,000 contacts. OPEN HOUSES | ONGOING

• •

Public Open House (First weekend, popular mountain weekends) Broker Tour - Mountain Area ONGOING COMMUNICATION

• • • •

• •

Set up all showings. Follow up on all showings and provide any additional information or resources requested by potential buyers. Marketing materials updated – current photos and information. Maintain regular communication with you regarding showings, feedback, and overall market conditions and activity. Communicate metrics and analytics for online property activity. Feature the listing in the team’s email newsletter once a month.


E XP O S U R E

Colorado Ski Towns The Boyd & Berend Group is a member of a team of luxury, high-producing agents ­— Colorado Ski Towns. Through this network, your listing is shared and promoted throughout all of Colorado’s premier and world-class ski resor ts. From Aspen to Vail, Telluride to Steamboat, Breckenridge to Crested Butte, Beaver Creek to Keystone, Copper to Snowmass, to Winter Park, and everything in between, this luxury team of professional real estate brokers has you covered.

The Reach and Resources of a Global Leader with the knowledge and experience of Local Experts.


E XP O S U R E

Exclusive Partnerships, Superior Exposure The exposure and worldwide reach of our listings sets us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby’s International Realty.

In addition to your home being showcased on sothebysrealty.com, it will also be marketed on more than 100 local Sotheby’s International Realty®websites.


E XP O S U R E

Global Property Advertising Through the SIR brand we have the opportunity to participate in a print and digital listing advertising program that leverages high-­profile, global media partners to offer a targeted reach to qualified buyers.

The strong presence we maintain in print publications and with our digital property advertising fosters important brand recognition, significant impressions and drives traffic to our websites.


E XP O S U R E

2023 Brand Marketing Opportunities Exclusive Partnerships, Superior Exposure

Exclusive Global Media

Sotheby’s Auction House

NEW YORK TIMES

The Collection Newsletter

Real Estate Slideshow Sponsorship (100% SOV)

(Sotheby’s Clients & Top Agent Distribution)

ARCHITECTURAL DIGEST

Magazine)

Property Listing Search Unit Property of the Month

Extraordinary Properties Feature (Sotheby’s

Property Syndication

WALL STREET JOURNAL

Property Syndication Partners

Friday Real Estate Article Buyout

Cascading Websites (100+ Website Distribution)

DWELL

Featured Properties on Dwell’s Homes. Real Estate Home Tours, and Kitchen Landing Pages

SIR Mobile App

sothebysrealty.com Homepage

FINANCIAL TIMES

Property Display Feed

Lifestyle Section Sponsorship

For all property syndication opportunities. submit for consideration via dash.

NIKKEI

Apple TV/Top Tier e-Gallery

Featured Listings Showcase

Global Property Search Ad Unit

Editorial

Public Relations

RESIDE® Blog Article Feature

Inman Leading in Luxury Article Feature

Leverage our award-winning public relations team

Social Media

sale is a fit for national press efforts.

Extraordinary Property of the Day YouTube Daily Featured Videos

to determine if your upcoming listing or significant

Cooperative Advertising

Significant Sales Newsletter & Social Media Feature

Leverage media planning services for print and digital advertising opportunities.

Brand marketing opportunities subject to change.


E XP O S U R E

Local Brand Advertising Steamboat Sotheby’s International Realty creates on-going ad campaigns strategically aimed to drive viewers to the steamboatsir.com website or to the three Steamboat SIR offices.

Service that’s as elevated as your standards Nothing Compares.

Service that’s as elevated as your standards.

970.879.8100 | steamboatsir.com

Nothing Compares.

Don’t just get your property on the market. Get it the attention it deserves.

970.879.8100 | steamboatsir.com

970.879.8100 | steamboatsir.com

2636 BRONC BUSTER LOOP #5160942

970.879.8100 | steamboatsir.com

24370 BIG SKY POINT, FIVE PINES MESA • YAMPA, CO # 3408341

Nothing Compares.

High quality local brand advertisements reflect the quality of the Steamboat Sotheby’s Realty brand and its understanding of the local lifestyle which increases the effectiveness of driving buyers to the steamboatsir.com website where they can inquire about a property.

THE OVERLOOK AT FISH CREEK • STEAMBOAT SPRINGS, CO #5524489

2847 WHITEWATER LANE • STEAMBOAT SPRINGS, CO #6968412

Seeing is can’t believing Nothing Compares.


E XP O S U R E

Every real estate firm advertises in local media, but no real estate firm has the overwhelming saturation of local and regional print and digital media that Steamboat Sotheby’s International Realty offers.

LA BOR DAY W EEKEND

OPEN HOUSE TOUR

OPEN HOUSE

S AT U R D AY 2 – 4

S AT U R DAY 1 1 AM–1 PM

D O W N T O W N C H A R M W I T H M O D E R N R E N O VAT I O N S

1

1

$2,485,000

N

2

# 2 7 914 8 0

1 0 0 PA R K P L A C E – D O W N T O W N

4+ BD, 4 BA home, 3 car garage with 1 BD apartment above. Completely renovated with gourmet kitchen and Viking appliances. Covered decks/patios. Best downtown location.

$2,950,000 # 6330081

3 DO

W

NT

HOWELSEN HILL

N

5

C I N DY M A C G R AY

970.846.0342

4 B D / 4 B A / 3, 257 S F

A unique downtown property offering privacy by towering pine trees, and tranquil sounds of Soda Creek. steamboathome.info

12 4 H I LL S T R E E T – D O W N TO W N

8th Street, stay on Pawintah, R on Deerfoot Arts Pk Dr, end of rd BEN BEREND

4 BEDROOM 4.5 B AT H 2 CAR GAR AGE

Lincoln to 7th, L on Laurel, veer onto Park Ave, L on Broad, L on Park Place

4 OW

7 0 0 D E E R F O O T A R T S PA R K D R I V E

$2,875,000

3, 325 S Q F T

PENDING

970. 819. 3730

M O S T P R I VAT E L O T I N C ATA M O U N T R A N C H

B E S T VA L U E I N T H E S A N C T U A R Y

$1, 395,000

$550,000

#5789580

360 degree views from the Flat Tops to the Ski Area. Lot 10 has 6.48 acres and an incredible building stie. Only 5 minutes to town.

2

40

$1,485,000

#4642969

On 0.58 acres with an exceptional view. Utilities in place to make building an easy process. Golf course membership available.

#7677223

4 BEDROOM 3 B AT H

2,181 S Q F T

GREENHOUSE

Lincoln to 6th Street, R on Hill Street, at the end of Hill Street on the L

SOLD

LORI THOMPSON EMERALD MOUNTAIN

970.846.6350 2 6 0 7 S K I T R A I L L N – M O U N TA I N

$5,495,000 # 619 012 8

1 0 0 PA R K P L A C E

$2,950,000

7,029 S Q F T

4 B D / 5 B A / 3, 325 S F

Luxury Row House in the heart of downtown with big views and lots of outdoor living space. Estimated completion – end of 2021. 7th St, L on Laurel to Park Ave, L on Broad St, L on Park Place C I N DY M AC G R AY

CHARMING CUSTOM HOME

$875,000

$875,000

#6720684

Steamboat’s best ski-in/ski-out location with five star amenities. This unit boasts 2 BD, 2 BA with a valley view and partial updates.

SKI AREA

970. 8 4 6 .03 4 2

3

SK I - I N /SK I - O UT BE A R CL AW I I

# 713 4 2 2 2

Just minutes from Steamboat Springs is this charming 3 BD, 3 BA, 2,312 SF home with vaulted ceilings and high quality construction.

P O S T & B E A6 M

4

5+ B E D R O O M 8 B AT H 2 CAR GAR AGE

Mt Werner to Apres Ski Way, L on Ski Trail Ln, towards the top, on the R CH LO E L AW R E NCE 9 70 . 819. 21 5 0

DARLINDA BALDINGER & CH LO E L AWRENCE

ST E A M B O AT ’ S R E S I D E N T I A L SA L E S G U I D E

S T E A M B O AT L O C A L B R O K E R S . C O M

O:

970. 879.780 0

C:

970. 819. 2150

D A R L I N D A . B A L D I N G E R @ S T E A M B O AT S I R . C O M e a c h o f f i c e i s i n d e p e n d e n t l y o w n e d a n d o p e ra t e d

335 SHORT STREET

5 B D / 2.5 B A / 2, 218 S F

4 B D / 2 B A / 1,838 S F

Rarely available, up and down duplex in the heart of downtown Steamboat, walking distance to shopping, dining and more. 5th Street, continue on Short Street, is F onRthe C Hhome ANGE O ML2 0 2 0

LORI THOMPSON

870. 8 4 6 . 6350

ANDREW ZOPF

5

6

40

%

$1,185,000

Investment opportunity with 2 homes, located in coveted old town neighborhood, charming and unique. A gardener’s delight. 6th Street, R on Hill Street, home at the end of Hill on the L

7

PENDING LISTINGS – 2021

SALES VOLUME – 2021

$5,495,000

970.846.5569

ADRIENNE STROOCK

T O DAY 1 1 AM–1 PM

$1,725,000

#2445226

Rare 3,948 sf medical office. Reception/ waiting room, 12 office/exam rooms.

970.846.3590

JAMES HOWSER

970.846.4292

1 5 9 0 N AT C H E S W AY • M O U N TA I N A R E A

$2,495,000

39 BALSAM COURT

5 BI DD/E8N B A / 7,029 S F ACTI VE RES T I A L L I S T I $407,000 N G S – 1/1/ 2 2

60

100%

3rd St to Fish Creek Falls Rd, R on Tamarack, R on Cherry Dr

Mt Werner, R on Apres Ski Way, L on Ski Trl Ln, S side duplex

Walton Creek, R on Whistler, R on Skyview, L on Balsam, at end

-55%

970. 8 4 6 .7 192

ALE X LONG

# 74 74 5 6 5

D / 1 B A / 920 S F S O L D 2PBR ICE VS LISTING PRICE

Well-maintained and beautifully updated end unit. A perfect opportunity to get into the Steamboat Springs market.

DA R L I N DA B A L D I N G E R

COLLEEN DE JONG

#5365826

%

Incredible mountainside retreat with 360° views, luxury finishes, elevator, wine room and less than a block to world-class skiing.

970. 8 4 6 .1918

$1,550,000

Custom 5 BD, 3.5 BA home on 0.33 acres with fenced yard and home office.

CHANGE FROM 2020

Rare opportunity for a two-unit home in a prime location in the Fish Creek area offering 5 bedrooms, 5 baths, and 2,840 SF. B O B BY A L D I G H I E R I

#1975894

$507 34

CHANGE FROM 2020

2607 SKI TR AIL L ANE

5 B D / 5 B A / 2,840 S F

$1,175,000

PRICE PER SQ FT – 2021

%

CHANGE FROM 2020

330 & 332 CHERRY DRIVE

OPEN HOUSE

a home that inspires you.

Premier ski-in/ski-out 1BD, 2BA Edgemont condo with on-site luxury amenities.

$1.18B 22

%

starts with

%

CHANGE FROM 2020

970. 8 4 6 . 8969

156 -11

$1,649,000

7 -72

%

CHANGE FROM 2020

970. 291 . 8559

Luxury Lake Living

7

$750K 28

1076 -2

12 4 & 12 6 H I L L S T R E E T

$1, 385,000

Your best life

M E D I A N D AY S O N M K T – 2 0 2 1

LAKE CATAMOUNT • STEAMBOAT SPRINGS, COLORADO

MEDIAN SALES PRICE – 2021

# LISTINGS SOLD – 2021

CHANGE FROM 2020

4 BEDROOMS 4 B AT H S

4,192 S Q F T 2 CAR GAR AGE

Stmb Blvd to Clubhouse, R River Queen to Natches Way

2%

$1,890,000

#3275092

At the top of Yellow Jacket Pass, this 35 ac home is perfect for an outdoor enthusiast.

CHANGE FROM 2020

C A M B OY D

970.846.8100

$2,495,000

$2,981,000

#5250202

This immaculate 3 BD, 3 BA log home rests on a private 9+ acres offering vaulted ceilings and dramatic views overlooking the Steamboat Ski Area and the entire Yampa Valley. C A M B OY D

970.846.8100

#4534247

Big Valley Ranch retreat with mtn views, a 3,700 SF Morton barn, and private trails. C A M B OY D

BE N BE R E N D 9 70 . 819. 37 3 0

970.846.8100

© 2023 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. All offerings are subject to errors, omissions, changes including price or withdrawal without notice. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Equal Housing Opportunity.

PENDING

SteamboatLocalBrokers.com $199,900

#5337332

2 BD, 3 BA with beautiful ski area views, 1/4 share ownership at Steamboat Grand. K AT H Y S T E I N B E R G

970.846.8418

$550,000

#4642969

0.58 acres, in an ideal location, with exceptional views, and utilities in place. DARLINDA BALDINGER

970.846.7192

$2,995,000

#3557164

For sale or lease, 9,000 sf of multi-use space in downtown Steamboat on Lincoln. MARC SMALL

970.846.8815

$3,825,000

#3110822

New luxury custom home in Wildhorse. 5 BD, 5 BA, 5,100 SF and oversized garage. MARC SMALL

970.846.8815

$7,995,000

#1805965

Spectacular Emerald Meadows Ranch is set on 119 ac, 5 miles to town. Luxury 6 BD log home, miles of trails with recreation, pond, huge toy barn, guest apt and caretaker unit. PA M VA N AT TA

970.291.8100

darlinda.baldinger@steamboatsir.com

#3331114

970.846.0661

chloe.lawrence@steamboatsir.com

DOUG LABOR

c 970.846.7192 o 970.879.7800 x104

$159,900

0.29 ac commercial lot, with back alley access with great exposure on Hwy 40.

c 970.819.2150 o 970.879.7800 x118

#3625863

970.846.0713

1855 Ski Time Square Drive

LISA OLSON

Steamboat Springs, CO 80487

$139,900

Water sewer tap paid, electric to lot line, mature trees & f lat building site on .72 ac.

ChLoe Lawrence Darlinda Baldinger

We believe that luxury is an The View is Everything • CURATED BY LOCAL ARTISANS

• GUEST QUARTERS W/PRIVATE DECK

• BORDERING NATIONAL FOREST

• MAIN FLOOR PRIMARY W/OFFICE

experience, not 5+ BD 6.5 BA 9,099 SF

38.78 AC

• PORCH OFF THE GOURMET KITCHEN • FLOOR-TO CEILING WINDOWS

• STUNNING 360° VIEWS

• SPACIOUS 3 CAR GARAGE

© 2022 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty ® is a registered trademark and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. All offerings are subject to errors, omissions, changes including price or withdrawal without notice. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Equal Housing Opportunity.

© 2022 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty ® is a registered trademark and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. All offerings are subject to errors, omissions, changes including price or withdrawal without notice. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Equal Housing Opportunity.

www.TheVanattaGroup.com

C I N D Y M A C G R AY

970.0846.0342

#6721813

Stunning 1 bdrm, 1 bath end-unit in the heart of downtown with great amenities. BARKLEY ROBINSON

970.819.6950

$9,250,000

#4458680

Exceptional views from this spacious 8,927 sf home in Priest Creek Ranch situated on 8 acres. Main level master, 6 BD, theater, trails out your door and just minutes to town. PA M VA N AT TA

a price point.

970.291.8100

The home welcomes you with a stunning living room that connects to the dining area $10,900,000 #4416650 and the gourmet kitchen. The main floor primary has en-suite bath, an office, and Historic ranch awith additional fireplace. Upstairs you will find guest quarters, additional bedrooms, library, and an 640+ acres. grazingliving & recreation lease. office. Downstairs is where the entertainment takesColorado place with state an additional area, bar, exercise room, and more. D AV I D B A L D I N G E R J R .

||

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|

ST TE EA AM MB BO O AT AT S S II R R .. C CO OM M S

610 Marketplace Plaza Steamboat Springs, CO 80487 TheVanattaGroup.com

970.846.5376

• ENTERTAINMENT AREA W/BAR

• MASTERPIECE OF ARCHITECTURE

MA A II N N O OF FF F II C CE E 9 M 970.879.8100 7 0. 8 7 9. 8 1 0 0

• FLOOR-TO CEILING WINDOWS

• SPACIOUS 3 CAR GARAGE

• PORCH OFF THE GOURMET KITCHEN

• STUNNING 360° VIEWS

• MAIN FLOOR PRIMARY W/OFFICE

• BORDERING NATIONAL FOREST

38.78 AC

PAM VANAT TA, GRI, C RS

PAM VAN AT TA, G R I , C RS Broker Associate- The Vanatta Group Broker Associate- The Vanatta Group c: 970.291.8100 o: 970.879.8100 c: 970.291.8100 o: 970.879.8100 pam.vanatta@steamboatsir.com pam.vanatta@steamboatsir.com www.TheVanattaGroup.com

970.846.7192

$750,000

• GUEST QUARTERS W/PRIVATE DECK

9,099 SF

experts that have endured many market shifts and adjusted proactively to each one. If you are thinking about selling and want to discuss the value of your home, give us a call, let our experience work for you.

DARLINDA BALDINGER

#3227102

Great sf lot in unbeatable location with privacy, views and building plans included.

6.5 BA

This modern farmhouse style home boasts cathedral ceilings, a custom steel We are experiencing a shift from the unbalanced inventory and demand scenario to a surrounded fireplace, a main level primary bedroom and tons of natural light with wallmore market. demand remains solid to-wallnormal windows and and asustainable covered deck off the main While living area that spans the length of theand home equity has home.incredible The home is gains, conveniently in acalls premier neighborhood. seen this located market formtn experience to help you successfully navigate the ever-changing environment. The Vanatta Group is a team of experienced real estate We are experiencing a shift from the unbalanced inventory and demand scenario to a experts thatand have endured many market proactively to each one. If more normal sustainable market. While demandshifts remainsand solidadjusted and home equity has seenare incredible gains, this market callsand for experience help youthe successfully navigate you thinking about selling want to to discuss value of your home, give us a call, the ever-changing environment. The Vanatta Group is a team of experienced real estate let our experience work for you.

970.0846.0342

$750,000

The View is Everything

This modern farmhouse style home boasts cathedral ceilings, a custom steel surrounded fireplace, a main level primary bedroom and tons of natural light with wallto-wall windows and a covered deckDESIGN off the main living area that spans the length of the GORGEOUS VIEWS & STYLISH - $3,495,000 home. conveniently located in a premier mtn neighborhood. 4 BD/The 4.5home BA/ is3,496 SQ FT #4821926

#4719053

0.94 AC lot, gently sloping, with utilities in place for an easy building process.

5+ BD

C I N D Y M A C G R AY

GORGEOUS VIEWS & STYLISH DESIGN - $3,495,000 4 BD/ 4.5 BA/ 3,496 SQ FT #4821926

$750,000

• ENTERTAINMENT AREA W/BAR

#8921557

The home welcomes you with a stunning living room that connects to the dining area and the gourmet kitchen. The main floor primary has en-suite bath, an office, and fireplace. Upstairs you will find guest quarters, additional bedrooms, a library, and an office. Downstairs is where the entertainment takes place with an additional living area, bar, exercise room, and more.

$675,000

Secluded 50+ acre homesites with gorgeous views just 20 miles from Steamboat.

• MASTERPIECE OF ARCHITECTURE

FROM

• CURATED BY LOCAL ARTISANS

Darlinda Baldinger c 970.846.7192 o 970.879.7800 x104

darlinda.baldinger@steamboatsir.com

ChLoe Lawrence

610 Marketplace Plaza Steamboat Springs, CO 80487 TheVanattaGroup.com

c 970.819.2150 o 970.879.7800 x118

chloe.lawrence@steamboatsir.com

1855 Ski Time Square Drive Steamboat Springs, CO 80487

SteamboatLocalBrokers.com

© 2023 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. All offerings are subject to errors, omissions, changes including price or withdrawal without notice. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Equal Housing Opportunity.

Just Listed 1223 Clubhouse Circle, Steamboat Springs, CO

Luxury Lake Living LAKE CATAMOUNT • STEAMBOAT SPRINGS, COLORADO

No matter what publication you pick up, we will have a strong presence, advertising our featured listings and driving traffic to our website and local offices. The advertising saturation and brand recognition expose your property to the broadest range of potential buyers possible.


E XP O S U R E

Produced twice a year, The Collection is our exclusive magazine featuring locally curated content and showcasing the properties we represent throughout Steamboat and the Yampa Valley. More of a coffee table magazine than a real estate magazine, it has excellent shelf life and is recognized as one of Steamboat’s premier magazines.

N C O L L E C T I OT H E COLLECT IO

THE

SUMMER 2

0 22

N

WINTER

2 0 22 / 2 3

Exclusive placement in the arrivals & departures areas of Yampa Valley Regional Airport, Atlantic Aviation Private Jet Terminal, in rental properties & high traffic locations in Steamboat, as well as digital distribution, allow us to reach potential buyers who are interested in the Steamboat lifestyle.


E XP O S U R E

On-going open house events are promoted by Steamboat SIR. Brokers leverage this effort through customized advertising campaigns, press releases, the Steamboat SIR website and social media.

LA BOR DAY W EEKEND

OPEN HOUSE TOUR

OPEN HOUSE

S AT U R D AY 2 – 4

SATUR DAY 2–5

1

1

N

2

29600 CHOKECHERRY L ANE

$1,990,000 # 76 012 21

3 DO HOWELSEN HILL

W

NT

2,676 S Q F T

4 OW

Hwy 131, L on Chokecherry Ln, .5 miles to house, on L

N

5

7 0 0 D E E R F O O T A R T S PA R K D R I V E

$2,875,000

ADRIENNE STROOCK 970.846.3590

4 B D / 4 B A / 3, 257 S F

A unique downtown property offering privacy by towering pine trees, and tranquil sounds of Soda Creek. steamboathome.info

15 51 T H I S T L E B R O O K L A N E

8th Street, stay on Pawintah, R on Deerfoot Arts Pk Dr, end of rd BEN BEREND

3+ B E D R O O M 2 B AT H 2 CAR GAR AGE

$1, 200,000

970. 819. 3730

# 8273610

1,750 S Q F T

2

2 BEDROOM 2 B AT H 2 CAR GAR AGE

Walton Crk Rd to Whistler Rd, L on Thistlebrook Ln, home on the corner

40

ROY POWELL 970.846.1661 EMERALD MOUNTAIN

3400 COVEY CIRCLE

$1, 250,000

1 0 0 PA R K P L A C E

$2,950,000

#5624853

1, 563 S Q F T

4 B D / 5 B A / 3, 325 S F

Luxury Row House in the heart of downtown with big views and lots of outdoor living space. Estimated completion – end of 2021.

Walton Crk Rd, L to Whistler, L into Quail Run, R on Covey Cir, home on R

7th St, L on Laurel to Park Ave, L on Broad St, L on Park Place C I N DY M AC G R AY

SKI AREA

970. 8 4 6 .03 4 2

3

4

5 B D / 2.5 B A / 2, 218 S F

$1,185,000

7

Investment opportunity with 2 homes, located in coveted old town neighborhood, charming and unique. A gardener’s delight.

Rarely available, up and down duplex in the heart of downtown Steamboat, walking distance to shopping, dining and more. 5th Street, continue on Short Street, home is on the L

870. 8 4 6 . 6350

ANDREW ZOPF

5

OPEN HOUSE

40

4 B D / 2 B A / 1,838 S F

6th Street, R on Hill Street, home at the end of Hill on the L LORI THOMPSON

CAROL MOORE 970.846.8686

6

335 SHORT STREET

12 4 & 12 6 H I L L S T R E E T

$1, 385,000

3 BEDROOM 3 B AT H 2 CAR GAR AGE

T O DAY 1 2 –2 PM

970. 8 4 6 . 8969

6

7

3 7 7 5 0 C O U N T Y R O A D 17 9

$1, 250,000 330 & 332 CHERRY DRIVE

$1,649,000

2607 SKI TR AIL L ANE

5 B D / 5 B A / 2,840 S F

$5,495,000

5 B D / 8 B A / 7,029 S F

39 BALSAM COURT

$407,000

2 B D / 1 B A / 920 S F

Rare opportunity for a two-unit home in a prime location in the Fish Creek area offering 5 bedrooms, 5 baths, and 2,840 SF.

Incredible mountainside retreat with 360° views, luxury finishes, elevator, wine room and less than a block to world-class skiing.

Well-maintained and beautifully updated end unit. A perfect opportunity to get into the Steamboat Springs market.

3rd St to Fish Creek Falls Rd, R on Tamarack, R on Cherry Dr

Mt Werner, R on Apres Ski Way, L on Ski Trl Ln, S side duplex

Walton Creek, R on Whistler, R on Skyview, L on Balsam, at end

B O B BY A L D I G H I E R I

970. 8 4 6 .1918

DA R L I N DA B A L D I N G E R

970. 8 4 6 .7 192

ALE X LONG

# 6472923

4+ B E D R O O M S 3.5 B AT H S

2,916 S Q F T 2 CAR GAR AGE

Hwy 40 west for 10 mi, L on 178, turns into 179, 2 mi, on L LISA OLSON 970.846.0713

970. 291 . 8559

Our open house events are promoted across many media channels, resulting in excellent attendance at the events.


E XP O S U R E

Signage Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.

No other brokerage in Steamboat has the brand recognition that Steamboat SIR does. The Sotheby’s International Realty brand is synonymous with quality and service.


E XP O S U R E

QR CODES - BOYD & BEREND GROUP EXCLUSIVE The Boyd & Berend Group has replaced bulky brochure boxes with a modern and environmentally friendly alternative — QR codes! We will place the QR code on the property sign for people to scan. Scanning the code will allow users to access the property’s information.

The Boyd & Berend Group assists their clients from start to finish. From the moment someone scans the QR code to buying or selling their home, we are there to provide a white-glove experience.


BRAND

O N LY ONE REAL ESTATE B RAND HAS IT ALL

We have heritage, a global network of offices and brokers, and a reputation for delivering the highest level of service and results. We are networked to share knowledge and resources. We are greater than the sum of our parts.


BRAND

We Are Connected

SOTHEBY’S AUCTION HOUSE

SOTHEBY’S INTERNATIONAL REALTY

SIR AFFILIATE NETWORK

O N LY ONE REAL ESTATE B RAND HAS IT ALL We are SSIR, and we are your gateway to the exclusive resources of a diverse Global Brand and the local expertise of the Steamboat Springs Lifestyle. When you work with a SSIR realtor, you get US ALL.

STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY


BRAND

Global Network

of Sotheby’s International Realty

In 1976, Sotheby’s International Realty was launched from the same passion that guides the Sotheby’s Auction House.

Sotheby’s International Realty is the only truly global real estate brand, with a network of residential brokerage companies in more than 81 countries and territories.


BRAND

SSIR – Who We Are

MOUNTAIN OFFICE

MAIN OFFICE

D OWNTOWN OFFICE

1855 Ski Time Square Drive

610 Marketplace Plaza

56 Ninth Street

3

Strategically located on the Ski Mountain, in the heart of downtown and at the gateway

OFFICES

to Mt Werner and Steamboat Ski Area

10+

Our dedicated team of professionals are collectively

90+

Full-time real estate professionals

SUPPORT STAFF

focused on upholding the quality standards and service that are synonymous with Sotheby’s International Realty

who network together within a culture of

AGENTS

high standards for excellency

OPEN

A real estate professional is available 7 days a

7

DAYS/WK

week to field inquiries and answer questions or to show your property to prospective buyers


BRAND

SIR’s Colorado Presence Sotheby’s International Realty has earned a dominant presence in Colorado with 39 offices in 18 key markets and a team of professional brokers who collectively sell more real estate in Colorado than any other brand.

STEAMBOAT SPRINGS

d 40

25 d

40 d

EDWARDS

GLENWOOD SPRINGS 70

d

VAIL

CARBONDALE BASALT SNOWMASS

70 d

ASPEN

BOULDER

70 d

DENVER

EVERGREEN

BRECKENRIDGE

GREENWOOD VILLAGE CASTLE ROCK 25 d

CRESTED BUTTE

COLORADO SPRINGS

TELLURIDE DURANGO

We can connect individually and personally to every regional, national and global affiliate to make sure your property reaches the largest audience of qualified buyers. Local, national or global, we have more than connections; we have faces, names and relationships.


BRAND

Market Share Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness.

% VOLUME SOLD IN 2022

UNITS SOLD IN 2022

Top Real Estate Firms in Steamboat

Top Real Estate Firms in Steamboat 500

35%

450

30%

400

25%

350 300

20%

250

15%

200 150

10%

100

5%

*Info from Steamboat Springs MLS, based on residential sales

AGENCY E

AGENCY D

AGENCY C

0

AGENCY B

AGENCY E

AGENCY D

AGENCY C

AGENCY B

0%

50


BRAND

Luxury Leader

SOTHEBY’S INTERNATIONAL REALTY®

PUBLIC RELATIONS SHARE OF VOICE

PR Share of Voice PUBLIC RELATIONS SHARE OF VOICE

REACH

VOLUME

JANUARY 1, 2022 – JUNE 30, 2022

SOTHEBY’S INTERNATIONAL REALTY

As the most profiled luxury real estate brand in the news, Sotheby’s International Realty provides JANUARY 1, 2019 - NOVEMBER 25, 2019 unmatched editorial exposure for notable properties. Source: Meltwater, January 2018 – June 2018

Our public relations team fosters relationships with leading media outlets to build awareness for our while managing its reputation and to The Voice brand, ofgenerate Luxury Real Estate exposure for your listings.

When it comes to high-quality real estate, we drive the conversation. Our public relations team fosters relationships with leading media outlets who generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate.


ONLINE

SOT HEBYSREALTY.COM & STEAMBOATSIR.COM

are designed to be viewed at the most elevated level and with the most consumer ease on any device: desktop, tablet or mobile. Every tactic of our online strategy attracts qualified users which relate directly to the number of qualified property inquiries.


ONLINE

Property Story Your property isn’t simply a collection of bedrooms, bathrooms and features. Every property has a story. Through the use of high resolution photography, photo descriptions, video and 3D virtual tours, we tell the story of your property in a captivating and inspiring way.

Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression possible. Connection & emotive response are the most effective tools to create a property inquiry.


ONLINE

SteamboatAgent.com The Boyd & Berend Group’s personal website draws more than 50,000 page views per year. The site gives visitors full access to all Steamboat Springs’ listings while our Featured Property area helps your listing stand apart from rest. Complete virtual tours of our properties are posted to the site for more exposure and a collaboritve search tool allows prospective buyers to share your property details with friends & family.

89% of home buyers begin their real estate search online. Every tactic of our online strategy attracts qualified users. Qualified users relate directly to the number of qualified property inquiries.


ONLINE

Custom Property Site The Boyd & Berend Group holds high standards for the way we present our client’s properties. To generate more exposure, we create a custom web page for every property containing detailed information, photos, and facts about the location.

Each custom page attracts an average of 1,300 total viewers from all across the world in the first listing month.


ONLINE

Matterport 3D Tours 3D Photography allows a prospective buyer to move through your house from a computer, phone or tablet and view it from any angle, providing a unique view of your home like never before. SothebysRealty.com and SteamboatSIR.com integrate 3D photography into the listing, providing a more immersive experience.

3D photography is literally just as good as being at a property and people stay on a page with a 3D walk-through 10 times longer than those without; and the longer a viewer stays online, the greater the chance they will make a property inquiry.


ONLINE

Virtual staging is the transformation of photos into virtually staged scenes to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can improve marketing exposure of properties across sothebysrealty.com, Apple TV, SIRMobile, and the brand’s syndication partner websites.

At Sotheby’s International Realty, we are proud to work with the best virtual staging experts in the industry.


ONLINE

sothebysrealty.com Our website, enhanced in 14 languages, engages millions of buyers every month, immersing them in your home through rich content such as highresolution photography, ultra-high-definition videos and virtual reality tours.

The rich and relevant content available on sothebyrealty.com, enables the site to get the best ranking positions in search engines like Google,maximizing the chances for a buyer to find your home. Listings from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any listing page.


ONLINE

Y O U R

S E A R C H

STEAMBOATSIR.COM We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive Steamboatsir.com part of Sotheby’s Realty’s “cascading functionality, with accurateis content while usersInternational can customize and save searches. network,” so your listing will be distributed to local websites around the world, translated into 14 languages and currencies and searchable by location or lifestyle.

• Over 275,000 page views • Over 93,000 new users in 2022 • Over 1.5 minutes engagement per session • Monthly and Annual Market and Resort Reports • Robust and Versatile Search Functionality

Steamboatsir.com provides visitors with the ultimate real estate experience on any device. With high resolution photography, video and robust search options that make it unique from other real estate websites (see following page).


ONLINE

Because may times a lifestyle is the most important aspect to a property, Sotheby’s International Realty has developed a series of categories specifically designed to attract qualified lifestyle-focused home buyers from all over the world.

Almost half of the people searching on sothebysrealty.com add a lifestyle component to their search. Global buyers interested in mountain, ski or farm & ranch properties are lead directly to Steamboat’s lifestyle properties.


ONLINE

Property Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global media partners include the most authoritative news, lifestyle, and financial voices,as well as real estate-centric websites.

Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby’s International Realty®websites.


ONLINE

Y O U R

S E A R C H

STEAMBOATSIR.COM steamboattoday.com We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive arecontent featured daily on the home page, functionality,New withlistings accurate while users cansteamboattoday.com customize and save searches. with high resolution photography and a trackable link to the property details, photos and video at steamboatsir.com.

• 1,800,000 impressions per year • Displayed to audience already engaging in Steamboat • Average click-though rate of 1.5% (Almost 20X the industry average of 0.08%)

Showcasing your property to a digital audience of consumers who are interested in Steamboat Springs increases exposure and opportunities for inquiries.


ONLINE

Social Media We craft exclusive social media content for people passionate about fine living. SIR has a growing number of more than 1M followers viewing our content on Instagram, YouTube, Facebook, TikTok, Pinterest,LinkedIn, Twitter, WeChat, and our popular RESIDE®Blog. Our award-winning YouTube channel has more video views and more subscribers than any other real estate brand. The Boyd & Berend Group engages on Instagram (@steamboatagent) and on Facebook (@CamBoydSothebys)

More than ever it is crucial to reach consumers through channels that they actively engage with on a daily basis.


ONLINE

SIR Mobile Our mobile app — now in 14 languages — is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.

Steamboat Springs

Mountain Area $4,150,000 1823 Clubhouse Drive Steamboat Springs, CO

GET THE SIR MOBILE APP

Visit app.sir.com in your browser from your phone or tablet


ONLINE

Apple TV Our innovative Apple TV app gives consumers the big-screen details of our properties from the comfort of their living rooms. It’s the best way to explore a home from afar. Our app is the only one that lets users explore by lifestyle and amenities, highlight properties and recent searches, and view property videos.


LOCAL

ST EAMBOAT SOTHEBY’S IN T ERNATIONAL REALTY STAYS CONNECTED WITHIN OUR COMMUNITY.

Steamboat SIR understands the people who are attracted to our very special community, and supports the people and organizations in our community through many different programs.


LOCAL

Community Fund Steamboat Sotheby’s International Realty is proud to have collaborated with the Yampa Valley Community Foundation to create the Steamboat Sotheby’s International Realty Community Fund in order to support Yampa Valley and Steamboat Springs non-profit organizations through a collective funding and semi-annual granting process. The Community Fund has granted over $130,000 to local non-profits since its inception in 2017, and Steamboat Sotheby’s International Realty contributed over $50,000 to local organizations in 2022.

As the largest local real estate firm, Steamboat Sotheby’s International Realty agents and staff collectively participate in the fund, aiming to make a significant and meaningful impact to people and organizations in our community.


LOCAL

Community Support Steamboat SIR is highly involved in its community. Our brokers, owners and support staff participate in over 65 local and global opportunities to support the community and local charities.

4-H, ADOPT-A-HIGHWAY, ADVOCATES BUILDING PEACEFUL COMMUNITIES, ALZHEIMER’S ASSOCIATION OF COLORADO, ANCHOR WAY CHURCH, ART MUSEUM, BEST OF STEAMBOAT, BOYS & GIRLS CLUB, CAR STATEWIDE PROFESSIONAL STANDARDS HEARING PANEL POOL, CASA (COURT APPOINTED SPECIAL ADVOCATES), CASEY’S POND, CCTHRIVE - CHILDHOOD CANCER SURVIVORS FOUNDATION, COME LET’S DANCE, COMMUNITY AG ALLIANCE, EMERALD MOUNTAIN SCHOOL, GIRLS ON THE RUN, GOOD SHEPHARD FUND, HERITAGE CHRISTIAN SCHOOL, HOLY NAME CATHOLIC CHURCH, HOSPICE, HOWELSEN ICE ARENA, HUMANE SOCIETY, INTERNATIONAL SKI FEDERATION “FIS”, LIFT UP, NORTH ROUTT COMMUNITY CHARTER SCHOOL, REPS (REACHING EVERYONE PREVENTING SUICIDE), ROTARY, ROUTT COUNTY HUMANE SOCIETY, ROUTT COUNTY RIDERS, SEMINARS IN STEAMBOAT, SODA CREEK ELEMENTARY, SS RODEO, SSWSC, ST. PAULS EPISCOPAL CHURCH, STARS, STEAMBOAT CHRISTIAN CENTER, STEAMBOAT DANCE THEATRE, STEAMBOAT SPRINGS BOARD OF REALTORS COMMUNITY FOUNDATION, STEAMBOAT SPRINGS HIGH SCHOOL, STEAMBOAT SPRINGS HIGH SCHOOL AFTER PROM COMMITTEE, STEAMBOAT SPRINGS HIGH SCHOOL BOOSTER CLUB, STEAMBOAT SPRINGS HIGH SCHOOL DANCE SHOWCASE THEATER, STEAMBOAT SPRINGS HIGH SCHOOL PIC, STEAMBOAT SPRINGS PRO RODEO SERIES, STEAMBOAT SPRINGS YOUNG LIFE, STEAMBOAT SPRINGS YOUTH HOCKEY ASSOCIATION, STEAMBOAT STAGE RACE, STRAWBERRY PARK ELEMENTARY, STRINGS GUILD, UNITED METHODIST CHURCH OF STEAMBOAT SPRINGS, UNITED WAY, USANS UNITED STATES OF AMERICA NORDIC SPORTS, VISITING NURSE ASSOCIATION – HOSPICE, WOMEN’S GIVING CIRCLE, YAMPA VALLEY COMMUNITY FOUNDATION, YAMPA VALLEY DATA PARTNERS, YAMPA VALLEY FLY FISHERS, YAMPA VALLEY HOSPITAL FOUNDATION, YAMPA WHITE GREEN ROUND TABLE, YOUTH HOCKEY, YOUTH LACROSSE, YVCF, WESTERN HERITAGE PARTNERSHIP, YAMPA RIVER BOTANIC PARK, NPR, SEMINARS IN STEAMBOAT

In an effort to enhance our affiliation with Sotheby’s Auction and support the local community, our collaborative contributions to local organizations allow us to build and maintain meaningful relationships within our community.


PROCESS

W E WALK YOU THROUG H EV ERY STEP OF THE SELLING PROCESS.

From consultation to closing and beyond, we are a team. Our communication, expertise and resources create a selling experience that is streamlined and as stress-free as possible.


PR O C E S S

The Homeselling Process INITIAL CONSULTATION • Determine your needs and priorities

• Review options and select appropriate working relationship • Discuss Marketing Plan

• Establish Pricing Strategy DESIGN & IMPLEMENT MARKETING PLAN • Complete home enhancement recommendations • Carry out scheduled marketing activities

• Show the property to brokers and prospective buyers • Communicate with you on a regular basis • Monitor results of marketing activities

• Modify Marketing Plan and Pricing Strategy as necessary REVIEW OFFER AND REACH AGREEMENT WITH BUYER • Buyer’s real estate professional presents offer

• Discuss and clarify proposed terms and conditions • Negotiation; possible counter offers • Reach final agreement

COMPLETE SETTLEMENT PROCESS • Deposit of buyer’s earnest money • Sign documents

• Title search; preliminary title report to buyer • Inspections

• Removal of remaining contingencies

• Buyer’s final walk-through of property

• Loan funding/balance of funds from buyer • Recording of title

• Relocation of seller; possession of property by buyer AFTER-SALE SERVICE • Help you find your next home, as needed • Assist you with relocation, as needed

• Provide resources for other after-sale homeowner needs


PR O C E S S

Pricing Strategy UNDERSTANDING YOUR PROPERTY’S VALUE The existing pool of prospective buyers determines a property’s value based on: • Location, design, amenities and condition

• Availability of comparable (competing) properties

• Economic conditions that affect real property transactions Factors that have little or no influence on the market value of a house include: • The price the seller originally paid for the property • The seller’s expected net proceeds

• The amount spent on improvements The impact of accurate pricing: • Properties priced within market range generate more showings & offers, & sell in a shorter period of time • Properties priced too high have a difficult time selling

DANGER OF OVERPRICING

• Marketing timing is prolonged and initial marketing momentum is lost

• The property attracts “lookers” and helps competing houses look better by comparison

• If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan • The property may eventually sell BELOW market value

ACTIVITY

• Few buyers are attracted and fewer offers received

1

2

3

4

5

6

WEEKS

PERCENT OF BUYERS WHO WILL VIEW PROPERTY Asking price in relationship to fair market value

% of prospective purchasers who will look at property

+10%

2%

+5%

30%

Fair Market Value

60%

–5%

80%

–10%

92%


PR O C E S S

Our Job Upon Receiving An Offer NEGOTIATE THE AGREEMENT • Explain the offer to you and answer your questions • Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you • Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you

COMPLETE THE TRANSACTION • Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have • Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward • Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, to ensure a timely closing • Arrange for a pre-closing walkthrough of the property • Assist you in handling details required for the completion of the transaction • Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.

FOLLOW UP AFTER THE SALE CLOSES • Confirm that all your real estate-related needs have been met, and provide information on service providers you may require • Offer relocation assistance, if moving to a new area • Help you locate a new home, if remaining in this area


PR O C E S S

What You Can Do As a Seller GENERAL • Maintain the property in ready-to-show condition • Ensure that the house is easily accessible to real estate professionals (lock box and key) • Try to be flexible in the scheduling of showings • When you are not at home, let me know how you can be reached in case an offer is received • If approached directly by a buyer who is not represented by a real estate professional, please contact me—do not allow them into the property unescorted • Remove or lock up valuables, jewelry, cash and prescription medications • If possible, do not be present when the property is being shown • Securely pen up pets, or take them with you • Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell • Collect the business cards of real estate agents who preview your home, pass them on to me • Let me know of any change in the property’s condition that would need to be disclosed to buyers • Be available to review the price/condition of your property if it hasn’t sold in a reasonable period of time • Contact me at any time with questions or concerns PREPARING YOUR PROPERTY FOR SHOWINGS • Disassociate yourself from your home—Remember your house is a product to be sold • De-Personalize—Pack up personal photographs and family heirlooms. Buyers can’t see past personal artifacts, and you don’t want them to be distracted • De-Clutter!—Pack up knickknacks, clean off everything on kitchen counters, put items away in bathrooms, organize closets/cupboards, put away toys • Examine carefully how furniture is arranged and move pieces around until it makes sense • Rent a storage unit if necessary—Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage • Make minor repairs—Replace burned-out light bulbs, patch holes in walls, fix leaky faucets, fix doors that don’t close properly, kitchen drawers that jam, replace cracked floor or tiles • Make the house sparkle—Clean dishes, make beds, empty wastebaskets, vacuum, clean floors, dust, clean out cobwebs, wash windows, re-caulk tubs, showers and sinks, replace worn carpet and drapes • Odors are a no-no—Clean and air out any musty smelling areas, get rid of pet or smoking odors • Consider painting walls neutral colors, especially if you have grown accustomed to purple/pink • Check Curb Appeal—Shovel walkways/plow driveway, mow lawn, trim hedges/shrubs, remove the clutter (toys, yard tools etc.), take care of oil spots in driveway, paint if necessary, park car in the garage/on road


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