The Bingham Group Blackbook 2016

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History & Client Base

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A Brief History of The Bingham Group & Capabilities The Bingham Group 11921 Kingston Pike, Suite 201 Knoxville, Tennessee 37934 Phone: 865.523.5999 Fax: 865.523.0999 www.binghamgroup.com

The Bingham Group is a full-service advertising agency founded by Lisa Bingham in 1990. Building on her years of experience in the Knoxville advertising community, her goal was to build an agency that was capable of handling every aspect of creative content, from concept to final production, on an in-house basis.

Over the years, The Bingham Group’s body of work has indeed run the gamut of advertising projects, including campaign development, slogans, logos, videos, TV and radio spots, brochures, posters, websites and more. We also offer a full range of marketing-related services, from account planning and research to public relations and media planning/placement.

We provide our clients top-notch creative services, utilizing state-of-the-art industry tools, resources and software applications in Web design, print and broadcast including the use of in-house editing equipment, which offers full-range creative control and flexibility.

Most importantly, we have consistently achieved positive, lasting results for our local, regional and national clients. In fact, much of our business is generated from positive word-of-mouth referrals.

GOLD ADDY AND WINNER OF A

“Best of Show” National Telly Awards & Over 200 Addy Awards

Award

FOR DIRECT MARKETING

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Services • Advertising — Complete design and production of communication tools in all areas of print, electronic and out-of-home media, including targeted marketing.

• Account Planning — Our senior-level team of experienced account managers performs communications audits and needs assessments and prepares written plans.

• Public Relations — A complete service of public relations, community relations and special events from concept to completion and post analysis.

• Media Planning & Placement — Our skilled professionals place millions of dollars in advertising each year through traditional and non-traditional media outlets. This provides our clients with an agency that has strong and healthy relationships with media and allows for the maximum discounts available. We provide a unique strategy for each client and determine the best mix of media formats to maximize their advertising dollars.

• Research — We do our homework. Under the direction of our Chief Media Strategist, we study consumer behavior and media habits as defined by each client's individualized needs.

We provide focus groups, online polls, personal interviews and surveys to help our clients with the feedback they desire and the tools necessary to create a thorough strategy that uniquely fits their needs.

• Graphic Design — Using Macintosh systems, our award-wining designers are highly skilled at taking ideas from concept to press-ready files for any type of communications need.

• Illustration — In addition to being recognized for great design, three of the design staff are just as skilled at illustration.

• Website Development & Design — By taking an engineering approach to website solutions, our in-house website developer works in HTML, JavaScript and PHP programming to perform website management, maintenance and website analysis with full use of our in-house T-1 Internet connection. We combine our graphic design capabilities, our web engineering knowledge and our ability to create streaming video for the web to create websites that are beautiful and that work!

• Video Production — The Bingham Group is one of the few agencies in the area with in-house capabilities to produce television commercials, corporate videos and training films at very attractive rates. Both pre-production and post-production services include digital video acquisition, scripting, storyboarding, broadcast graphics, audio production, non-linear editing, 3-D and 2-D animation and compositing and digital convergence to all streams.

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Client List

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The Bingham Group Clients

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AMERICAN CANCER SOCIETY — A nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health concern. The Bingham Group created and organized a benefit gala called An Orange Affair, which included securing business partners and identifying media sponsors. The event resulted in over $56,000 in donations for the American Cancer Society.

ASTEC INDUSTRIES, INC. — A $450 million industrial manufacturing client headquartered in Chattanooga, Tennessee. The company services clients around the world by designing, manufacturing, selling and servicing cutting-edge equipment for aggregate processing, asphalt production, asphalt road paving, pipeline and utility installations. The Bingham Group designs and produces their major communications tools such as annual reports, sales literature and product photography.

ATHENS FEDERAL COMMUNITY BANK — A community bank offering a full range of financial products and services. The Bingham Group assisted with their name change from Athens Federal Savings and Loan to Athens Federal Community Bank. Using the theme “All the Bank You’ll Ever Need”, we handled radio, TV, newspaper, public relations, contests and prizes to spread the word about the bank and their new name..

BANKFIRST — An $813 million financial institution that served the East Tennessee region. The Bingham Group performed complete full-service advertising and public relations services for the bank for five years. Television, radio, print, outdoor and point-of-sale services were used, and we placed all regional media. The Bingham Group developed its website complete with online banking and a campaign to announce and promote it. As a result of the campaign, the client experienced significant growth in their online services. Recently, BankFirst merged with BB&T.

BENEFIELD-RICHTERS — Regional master planners, architects and landscape architects. The Bingham Group is currently creating an identity program, including a sales brochure, website and other presentation materials. Other services include research, marketing strategy and community relations.

BRYANT BOATS — Boat manufacturer. We handle all aspects of its marketing, all collateral, national advertising, boat show exhibits and other presentation materials. Bryant has been a client for 22 years. We place all national and local media for Bryant.

BUSH BROTHERS & COMPANY — A national manufacturer of packaged foods. Special collateral materials designed by The Bingham Group support the Bush brand. These services included design concepts, copywriting, photography and print production.

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CEDAR SPRINGS PRESBYTERIAN CHURCH — (CSPC) is one of the oldest and biggest churches in the Greater Knoxville Area. After a rise in attendance, the church needed more buildings and parking for the added membership. To do this, CSPC needed to raise $12,000,000. Knowing The Bingham Group’s experience in marketing and design, CSPC came to the agency to begin the fundraising process. Other projects have included a 350-foot wall mural, signage, videos, marketing collateral and a website.

CLAYTON HOMES, INC. — Clayton Homes, Inc., builds, sells, finances, leases and insures manufactured homes. It is listed on the New York Stock Exchange (CMH) and operates in 33 states across the nation. Clayton uses The Bingham Group to write, photograph and create its Annual Report as well as other corporate collateral.

COBALT BOATS — Cobalt Yachts in Vonore, Tennessee, sought out The Bingham Group to brand its new yacht division. The Bingham Group designed all collateral and created a video for the launch of the new yacht at the Miami International Boat Show. The Bingham Group also produces a quarterly magazine for the company, targeting Cobalt boat owners and potential customers.

CHRISTUS GARDENS — For nearly 50 years, this staple Gatlinburg attraction drew millions of visitors from all 50 states and dozens of different countries. The attraction presented the life of Jesus Christ, set in dioramas with music and narration, from His birth to the Ascension. The Bingham Group provided brochures and collateral material design. We also managed all aspects of public relations support, including the attraction’s last new diorama, resulting in multi-state press coverage.

CLICK FUNERAL HOME — Click Funeral Home strives to be the leader in service and innovation for funeral homes in the Greater Knoxville Area. With five locations throughout the region, Click Funeral Home sees expansion in business every year. Projects for Click Funeral Home include direct mail, magazine ads, 30-second commercials, public relations and a website.

EDFINANCIAL SERVICES — Customer-driven student loan servicing with call center capabilities, financial aid process outsourcing and default prevention services. Work provided

by The Bingham Group has included folder inserts, pocket folder, annual report, brochure and displays..

ENGLISH MOUNTAIN SPRING WATER — A regional bottler of spring water. The Bingham Group was responsible for all creative and marketing services for this regional brand.

Services include point-of-purchase displays, sales presentations, direct marketing, radio and television advertising, website, specific events, consumer trade and public relations.

FIRST BAPTIST CHURCH CONCORD — First Baptist Church Concord (FBC) is the largest Southern Baptist Church in East Tennessee. The Bingham Group assisted FBC in creating an effective missions campaign targeting the congregation through the use of two touch-screen kiosks for the main lobby that later became the basis for the entire missions website. Other projects for FBC include logo design and signage.

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GETTYSVUE POLO, GOLF AND COUNTRY CLUB — A new community in West Knoxville sought The Bingham Group’s creative expertise when it was time to introduce a new and exclusive country club. We helped define the target market then provided the creative marketing tools needed to reach that market. Since then, Gettysvue has become a wellknown entity in the Knoxville area. The Bingham Group continues to support Gettysvue for anniversary celebrations, such as its Summer Sidewalk Celebration. We planned and implemented the entire event from creative to public relations to hiring the entertainment and caterer.

GEMTRON, INC. — An international industrial technology company working with glass fabrication, molded products and manufacturing system development. The Bingham Group created and continues to update collateral material and a website that position Gemtron as a world-class provider of innovative solutions in a highly competitive manufacturing environment.

HIWASSEE COLLEGE — Hiwassee College is a coeducational, residential, private, four-year, liberal arts college affiliated with the Holston Conference of the United Methodist Church. You can find Hiwassee on 400 acres of pastoral rolling hills at the foot of the Great Smoky Mountains in Madisonville, Tennessee. The Bingham Group vastly improved the quality of the design and production of the recruitment brochures, bringing the image of Hiwassee to a competitive level. The Bingham Group also designed and placed print ads for the college. As a result, Hiwassee has seen increased interest by potential enrollees and their parents.

HOWE AUCTION COMPANY — Howe Auction Company is the second largest auction company in East Tennessee. Howe has auctioned for the State, banks and private clients and has sold real estate and commercial property and held estate sales. The Bingham Group has designed a website, placed media, produced TV and radio spots, designed newspaper ads and designed a portfolio for Howe Auction Company.

IDLEAIRE — A Knoxville-based company supplying long-haul truck drivers with an alternative to idling their engines during rest periods. When IdleAire launched its Advanced Travel Center Electrifications product, The Bingham Group was tasked with providing creative and public relations. This included brochures, point-of-purchase displays, in-store displays, grand opening events, placemats, banners, buttons, press releases, coin pads and media placement.

KNOXVILLE MUSEUM OF ART — One of the area’s leading cultural attractions. The Bingham Group designs and produces innovative print materials to promote specific exhibits at the museum. Other services include television production and video animation used to promote awareness of the museum itself and special exhibits.

KNOXVILLE WHOLESALE FURNITURE – Knoxville Wholesale Furniture is a family owned and operated wholesale furniture retailer that has operated locally since 1992. With over 220,000 square feet of furniture available at three locations, they sell more furniture than anyone else in Tennessee. The Bingham Group recently produced three television spots, designed a new website and created a magazine spread to showcase KWF’s luxurious and diverse furniture offerings.

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LOUISE MANDRELL THEATER — The Bingham Group worked directly with Louise Mandrell, providing marketing, advertising and special events support for her Pigeon Forge dinner theater. We conceptualized, designed and produced all print materials, signage and brochures for the theater. The Bingham Group also planned the theater’s single largest special event, Louise Mandrell’s 50th Birthday Bash.

MATLOCK TIRE SERVICE — Matlock Tire Service is a regional tire sales company that also does minor service and repair. They are committed to exceptional customer service and helping clients solve problems. The Bingham Group has shot and produced 3 television ads and redesigned the Matlock website.

MEMPHIS AREA TRANSIT AUTHORITY, MATA — Memphis area’s system of public transit facilities, which includes the bus system, trolley lines and light rail. We provided marketing services through a contract with TDOT and also directly with MATA that included a strategic plan to increase ridership and job access. This plan also included the brand and logo design. We created a full-scale advertising campaign, a public relations campaign, new bus signage, new graphics on all vehicles, a new single bus book to replace 43 existing timetables and other collateral materials. The contract with MATA represented a half million dollars of advertising services.

NATIONAL MUSCADINE FESTIVAL — The National Muscadine Festival is held in September of every year to celebrate the beauty of the harvest season. The City of Sweetwater in Tennessee hosts the event and is very proud of the positive impact the festival has had in the area. Services provided include logo design, poster design, billboard design, strategic planning and media placement.

O.P. JENKINS FURNITURE STORE — O.P. Jenkins Furniture Store is a high-end furniture and home accessories store in downtown Knoxville, Tennessee. After more than 100 years in operation, the furniture store had no position in the market and had little brand equity. The Bingham Group set to work improving the brand of O.P. Jenkins. This started with the logo and signage and then moved into the newspaper ads, direct mail, e-blasts and eventually TV spots and a website.

OAK RIDGE ASSOCIATED UNIVERSITIES (ORAU) — A consortium of major Ph.D.-granting academic institutions, which cultivates collaborative partnerships that enhance the scientific research and education enterprise. The Bingham Group created their 2011 Annual Report with a focus on the tsunami that devastated Japan and ORAU’s response.

PEOPLES BANK OF EAST TENNESSEE — Peoples Bank of East Tennessee is a regional institution with 11 branches throughout Southeast Tennessee and North Georgia. In 2011, the bank obtained three new locations, and The Bingham Group was used to build awareness. Services provided include print design and placement, billboard design and placement and strategic planning.

REGAL ENTERTAINMENT GROUP — The Bingham Group teamed with the largest theater entertainment company in the U.S. to create a corporate identity program and materials for the grand opening of their newest theater complex in Denver, Colorado. These grand opening materials will be the foundation for future openings across the nation.

Work for this program included: corporate identity, tagline: “We Do Entertainment Big!,” posters, advertisements and bus signage.

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RIPLEY’S AQUARIUM OF THE SMOKIES — The Bingham Group has produced Ripley’s Aquarium of the Smokies and Ripley’s Aquarium of Myrtle Beach television spots for the past six years. These creative campaigns have been broadcast in more than 17 television markets across the country and have appeared nationwide in Regal Cinemas. In addition to broadcast, The Bingham Group has assisted Ripley’s in various outdoor campaigns and specialized event marketing.

STREET LEGAL INDUSTRIES, INC. — Street Legal Industries is a small, woman-owned, HUBZone certified firm that contracts with government agencies. Often, Street Legal will contract on projects for which they will need to subcontract labor to firms for video production or graphic design. The Bingham Group has designed logos and produced videos for the company.

TENNESSEE GOVERNOR'S HIGHWAY SAFETY OFFICE – The Bingham Group was awarded a contract as the full-service advertising agency for the State of Tennessee's GHSO office. This largely consisted of placing media on television and radio as well as online and new media formats. The Bingham Group was able to maximize this contract for the State by beating their former agency with more than double the frequency and GRPs for their campaign. This resulted in reduced deaths in every county in the State of Tennessee over the time when The Bingham Group purchased media for the account.

TENNESSEE DEPARTMENT OF HEALTH – The Bingham Group was awarded a contract to raise the awareness for the Tennessee Tobacco Quitline. This was accomplished through a multi-media campaign including television, radio, print, bus wraps, billboards and other touch points, which caused a significant increase in the number of calls to the Tobacco Quitline.

TENNESSEE DEPARTMENT OF HOMELAND SECURITY – The Bingham Group has a five-year contract with the State of Tennessee to create a methamphetamine awareness campaign to include radio, television and visual print media. This is an all-inclusive campaign that highlights the new state laws regarding children in homes where meth is made.

TENNESSEE DEPARTMENT OF TRANSPORTATION — Under a five-year contract with the State of Tennessee, The Bingham Group developed and managed creative strategy, advertising and public relations concepts to enhance the image of transit service across the state. The agency worked with 24 urban and rural transit systems to meet the needs of each individual community, as well as unifying and enhancing the image of transit for the State. The work included designing and hosting 24 new websites, logo development, collateral materials, producing informational videos and conducting special events. Bingham video crews and marketing teams have visited each of the 24 systems as part of the research and production phase of the campaign. Also, a 15-minute informational video was produced to document “The Status Of Transportation in Tennessee.” The Bingham Group was also involved in marketing the launch of several new transit systems throughout the state, including two light rail systems.

TENNESSEE STATE BANK — This financial institution has been a pillar of the Sevier County community for decades. When the board of directors decided to expand into surrounding territories, The Bingham Group was chosen to lead the charge. The Bingham Group was tasked with the difficult responsibility of developing a brand position to increase deposits and market share, while retaining the personal, local image on which the bank had been established.

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TENGASCO, INC. — A publicly traded energy company located in Tennessee and Kansas. Tengasco is involved in the highly focused vertically integrated oil and natural gas industry. Also, the company is involved in exploration and production of natural gas, including natural gas marketing and pipeline operations. The Bingham Group provided public relations support and creative services for the company’s annual report and other related sales materials. We have also organized several special events for Tengasco including an investor relations meeting in New York City and a large celebration when its pipeline was completed.

THE OLDE FARM GOLF CLUB — For over two years, The Bingham Group has been the agency of record for The Olde Farm – a prestigious golf club located in the rolling hills of western Virginia. The agency handles: strategic planning to increase social memberships, strategic planning to increase its current rating from No. 8 on “America’s 50 Greatest Golf Retreats” listing, public relations, E-Blast promotions, tournament events and invitations and magazine and newsletter development and publication.

TOYOTA KNOXVILLE — Toyota Knoxville, the state’s largest Toyota dealership, opened a new Prep & Design Center to cosmetically service and modify customer cars as well as their own vehicles. To increase the sales of this service and cars in general, The Bingham Group has developed signage, brochures, video and a website for the dealership.

TRADING SPACES — The Bingham Group designed and created the opener for the popular national television show.

TSALI NOTCH VINEYARD – The Bingham Group has increased branding for Tsali Notch products including Muscadine wine bottles, Muscadine jelly and many more. Other promational material includes rack cards that we have designed and publish as well as a personal stamp for the company.

UNIVERSITY OF TENNESSEE, MEN’S AND WOMEN’S ATHLETIC DEPARTMENTS — Developed graphics for the Neyland Stadium JumboTron, the Buzz Peterson television show and the Pat Summitt television show.

VALLEY BANK — The Bingham Group worked with this Tennessee financial institution for a total of five years until its sale to AmSouth. Services included complete advertising, public relations elements and all media placement.

WARREN & TALLENT CPA, LLC — Warren & Tallent CPA, LLC, is a full-service accounting and financial services firm with three locations in Monroe and McMinn County, Tennessee, and has been increasingly successful since it was founded in 1963. The Bingham Group has provided logo design, web design and strategic planning to Warren & Tallent.

WEARS VALLEY RANCH — Wears Valley Ranch and St. Andrews School is a nonprofit institution that provides a home and education to abandoned and abused children. In 2011, The Bingham Group produced a video and collateral to present to major donors at an appreciation retreat at RT Lodge in Maryville, Tennessee. The video and collateral outlined a brief history of the ranch and presented a vision for the future of the programs. The project was a great success and even led to additional donations that very weekend.

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WOMEN’S BASKETBALL HALL OF FAME — The Bingham Group produced the latest television commercials for this visually captivating Knoxville landmark. A nationally recognized tribute to women's basketball, this area attraction draws thousands of visitors each year, including a great many celebrities during its annual induction ceremony.

WORSHAM-WATKINS INTERNATIONAL — An innovative developer with worldwide properties from Maine to Moscow. From the corporate logo to the company portfolio presentation, The Bingham Group created the entire corporate identity program. We are currently developing an identity program and marketing plan for their new five-star resort hotel, which will be located in Gatlinburg.

Y-12 FEDERAL CREDIT UNION (FCU) — A federally-chartered, member-owned, non-profit financial cooperative with over 70,000 members. In 2004, Y-12 FCU selected The Bingham Group as Agency of Record. We began by determining target market, performing category research and creating an image and branding campaign.

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Portfolio

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Bingham Group Logos Logos are personal signatures that blend the various aspects of an organization into one unified graphic message. Logos, like the organizations they represent, have to be unique and memorable. We pride ourselves in developing effective logos that represent the client and stand the test of time.

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Logos

teachersroom com

the parliament group

Memphis Area Transit Authority

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Logos Community Health Services

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Knoxville Wholesale Furniture Knoxville Wholesale Furniture is a family owned and operated wholesale furniture retailer that has operated locally since 1992. With over 220,000 square feet of furniture available at three locations, they sell more furniture than anyone else in Tennessee. The Bingham Group recently produced three television spots, designed a new website and created a magazine spread to showcase KWF’s luxurious and diverse furniture offerings.

30-Second Television Spot https://www.youtube.com/user/TheBinghamGroup

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Knoxville Wholesale Furniture

60-Second Television Spot https://www.youtube.com/user/TheBinghamGroup

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Knoxville Wholesale Furniture

30-Second Television Spot https://www.youtube.com/user/TheBinghamGroup

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SPRING 2016

www.knoxvillewholesalefurniture.com

SUMMER 2016

Knoxville Wholesale Furniture

A magazine for the people of Farragut, West Knoxville & surrounding communities.

A magazine for the people of Monroe County and those who come to visit.

HAPPY 100th

America’s National Parks!

Our Smoky Mountains Ranked #1

Limited Edition Pendleton®

MasterCraft

Wins 2015 IndustryWeek’s Best Plant Award

A Must-See At Chilhowee RV

Red, White and Beautiful

Photographer Ben Finch Inspires

A Story Of Perseverance Glen & Mary Summitt

Website

Magazine Spread

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Tennessee Department of Safety and Homeland Security Public Service Announcement

The Bingham Group recently won a five-year contract with the State of Tennessee, Department of Homeland Security, to create a methamphetamine awareness campaign to include radio, television and visual print media. As part of this contract, The Bingham Group developed a 30-second public service announcement (PSA) about the dangers and consequences of making methamphetamine.

Specifically, the PSA deals with newer, stricter laws regarding making meth around children.

After thoroughly researching the subject matter and the new methamphetamine laws, the agency began concept creation and storyboards. The video focuses on a mother involved in making meth being sentenced to jail and losing her child as a result of her actions. The Bingham Group selected talent and music for the PSA, as well as custom-created graphics to enhance the PSA’s message. The project was completed in-house by utilizing the agency’s own broadcast production facilities. In addition to creating the video, The Bingham Group is responsible for media buys and distribution to media outlets throughout the State.

30-Second Television Spot https://www.youtube.com/user/TheBinghamGroup

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Tennessee Department of Safety and Homeland Security Public Service Announcement

3 Silver

ADDYS METH MOM PSA: ELEMENTS OF ADVERTISING, CINEMATOGRAPHY; METH EXPLOSION PSA: PUBLIC SERVICE, BROADCAST/ELECTRONIC/ DIGITAL-TV; METH EXPLOSION PSA: ELEMENTS OF ADVERTISING, CINEMATOGRAPHY

Bronze

TELLY PSA COMMERCIAL-REGIONAL TV & MULTI-MARKET CABLE PUBLIC SERVICE

Silver

TELLY PSA COMMERCIAL-REGIONAL TV & MULTI-MARKET CABLE PUBLIC SERVICE

Silver

TELLY VIDEOGRAPHY/ CINEMATOGRAPHY

30-Second Television Spot https://www.youtube.com/user/TheBinghamGroup

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Tennessee Department of Safety and Homeland Security Public Service Announcement CONTACT: Jennifer Donnals Jennifer.Donnals@tn.gov OFFICE: 615-251-5131

FOR IMMEDIATE RELEASE September 24, 2015

GOVERNOR’S PUBLIC SAFETY SUBCABINET ANTI-METH COMMUNICATIONS CAMPAIGN EARNS TELLY AWARDS Prestigious honor awarded to two television commercials communicating the consequences of violating tougher meth laws

NASHVILLE – An anti-methamphetamine communications campaign created by the Governor’s Public Safety Subcabinet has earned three prestigious national advertising awards. The Telly Awards honor two television commercials included in the campaign, which was part of Gov. Bill Haslam’s first term public safety action plan.

8 Bronze

Website

ADDYS METH EXPLOSION PSA: ELEMENTS OF ADVERTISING, SOUND DESIGN

www.methdestroys.org

METH MOM PSA: DIGITAL ADVERTISING, VIDEO-BRANDED CONTENT 60 SECONDS OR LESS

The three year campaign included outdoor advertising, social media, radio and television commercials, and other forms of non-traditional media. It targeted counties in Tennessee with high rates of children removed from homes due to meth-related cases and counties with the highest number of meth lab seizures. The number of children removed from homes in Tennessee decreased 30.1 percent from 2013 to 2014; the number of meth labs seized in Tennessee fell by 24.7 percent in that same time period.

METH DESTROYS: PUBLIC SERVICE, INTEGRATED CAMPAIGN

The Bingham Group, an advertising agency based in Knoxville, produced the two television spots, “Methamphetamine Explosion” and “Meth Mom.” The campaign earned two silver and one bronze Telly Awards.

METH MOM PSA: PUBLIC SERVICE, BROADCAST/ELECTRONIC/DIGITAL-TV

The Telly Award is a highly respected honor in the advertising and marketing industry. This year, more than 12,000 entries from all 50 state and numerous countries were submitted. Fewer than ten percent of entries received Silver Telly Awards, which is the highest honor possible, and fewer than 25 percent earned Bronze Telly Awards, the second highest award.

METH MOM PSA: TELEVISION, REGIONAL / NATIONAL TV CAMPAIGN - SERVICES

The Tennessee Department of Safety and Homeland Security’s (www.TN.Gov/safety) mission is to serve, secure, and protect the people of Tennessee. ###

ANTI METH FLOOR DECAL: PUBLIC SERVICE, POP OR POS MATERIALS

th

Department of Safety & Homeland Security • 312 Rosa L. Parks Ave., 25 Floor • Nashville, TN 37243 Tel: 615-251-5131 • tn.gov/safety

ANTI METH POSTER: PUBLIC SERVICE, POSTER METH DESTROYS WEBSITE: DIGITAL ADVERTISING, WEBSITES CONSUMER - SERVICES

“The purpose of the campaign was to communicate the consequences of violating tougher meth laws passed under Governor Haslam’s administration. The new legislation enacted stiffer penalties for manufacturing meth in the presence of children and for purchasing pseudoephedrine for unlawful purposes,” Department of Safety and Homeland Security Commissioner Bill Gibbons said. Gibbons chairs the subcabinet. “The television ads were very effective and emotionally described the heartbreaking toll that meth manufacturing and use can take on a family.”

Floor Decal

Full Page Print Ad

Press Release

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Tennessee Wildlife Resource Agency

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WELCOME

TO TENNESSEE

WE’RE WILD That You’re Here!

Welcome to the Great State of Tennessee!

Whether you fish, hunt, or just appreciate watching birds and wildlife, we’re happy to have you here. Our state deeply appreciates and depends on the revenue generated from visitors like you. In fact, in 2011, state

2.9 billion

and nonresidents spent $

on wildlife recreation in Tennessee. We

In 2014, The Bingham Group received the new five-year contract to publish the Tennessee Wildlife Resource Agency's Guides in the spring of 2014.

The guides include the Hunting & Trapping Guide, Waterfowl Guide and Fishing Guide.

estimate that more than

the woods and fish our pristine lakes and streams every year. So, whether this is your first visit or thousandth trek, we hope you’ll embrace Tennessee as your permanent home on the wild side of life.

*2011 Census Report

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TWRA has a rich history of providing a service to the public, affording all residents the right to hunt wildlife in the great state of Tennessee. The mission of the Tennessee Wildlife Resources Agency is to preserve, conserve, manage, protect and enhance the fish and wildlife of the state and their habitats for the use, benefit and enjoyment of the citizens in Tennessee as well as its visitors.

2015-2016 Hunting & Trapping Guide

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2015-2016 Hunting & Trapping Guide

Opening Spread

setdos p y l o n or ne

eyour outdo Tfoh r all

The Bingham Group provides the design, layout, editing and ad sales for the guide as well as all the advertising design, placement and quality controls for the printing process.

The guide provides all hunters and anglers access to the licensing fees, hunting and fishing regulations; wildlife management areas; and hunting and fishing tags and licenses.

26 million

wildlife enthusiasts walk the trails, hunt

Woods, Water & Wildlife

WHEN FISH ING

TRUST TISHYOEUR FIRST PRIORITY, E X PER T S We’re Bass Pro Shops ®. and TRAC to be than KER ®

931-722-3575 | www.waynecountychamber.org

Boats —th on the wate e two great r. And we restock your est forces know many tackle box, in fishing. of you feel For us, there or rethink the same know. Trust your rod and way. So when ’s no bette in the fishin r place reel selec you’re ready g authorities tion, there to upgrade . ’s no need your boat, to shop aroun d. Go with those who

Wildlife Guides

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323 Opry Mills Drive Nashville, TN 37214 (615) 514-5 200

Wildlife Guide Ads: Academy, Wayne County Chamber and Bass Pro Shop.

CKERBOATS

twitter.com

6140 Maco n Road Memphis, TN 38134 (901) 213-5 800

.COM

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3629 Outd Sportsma oor ns Place Kodak, TN 37764 (865) 932-5 600 BP150240

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Monroe Life Magazine The Bingham Group launched Monroe Life the summer of 2009. This publication depicts the rich history, recreation, business and people of Monroe County and is targeted at both Monroe County residents and visitors.

In two years, the magazine became a profitable, ad-supported publication. The Bingham Group does the writing, photography, layout and design, editing, advertising sales and quality controls for the printing process, as well as the distribution of the publication in area business and homes.

SUMMER 2015

A magazine for the people of Monroe County and those who come to visit.

Monroe Life has won awards for its cover and several spreads, which were all designed by The Bingham Group. The magazine is considered a credible news source in the area and has a very loyal readership. The magazine’s success has been so influential that The Bingham Group has also been awarded new work for design as a result.

THE FASHION

Returns To The Stage

Lake Restaurants Clifford Wilson

Not Your Average Attorney

The Lost Sea

Celebrates 50 Years!

www.monroelife.com

A broad spectrum of subjects are covered in the magazine. Readers can take a walk through history, experience the great outdoors or shop for antique treasures. From historic people and places to modern businesses and vacationing sites, the publication is of interest to a variety of readers.

2 Gold ADDYS

6 Silver ADDYS

10 Bronze ADDYS

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Inaugural Edition

A magazine for the people of Farragut, West Knoxville & surrounding communities

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A magazine for the people of Farragut, West Knoxville & surrounding communities.

Seasonal Culinary Inspirations

Antiques In Autumn

KIPPY BROWN

BILL ROBINSON The Longest-Held POW In History

Behind The Scenes With

Seattle Seahawks Coach Kippy Brown And His Amazing Life Story

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A magazine for the people of Farragut, West Knoxville & surrounding communities.

Truffle Ricotta Cheese Recipe With Chef Deron Little

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Volume 4, 2015

A magazine for the people of Farragut, West Knoxville & surrounding communities.

A magazine for the people of Farragut, West Knoxville & surrounding communities.

SHOP LOCAL!

Your Guide To Local Gifts And Holiday Events

SHARON REEDY-RAMSEY Living Like No One Else!

THE MUSCADINE FESTIVAL &

AIR BALLOONS 20 HOT

Tsali Notch Vineyard The Largest Muscadine Vineyard In The State Is Also The Prettiest!

Governor Bill Haslam

Brings A Message Of Challenge And Hope In His Second Inauguration

An Introduction To

The Bingham Group

David Farragut

First Admiral Of The United States Navy

Beth Haynes’ Fairytale Wedding

Steve and Donna File DR. HAROLD BLACK

One Of The First African-Americans To Attend The University Of Georgia

Their Amazing Life Story

CHRIS HIGGINS

Capturing the Unexplored

Chief Jim Henry

The Perfect Way To End A Career

At The Tennessee Theatre

MasterCraft

Wins 2015 IndustryWeek’s Best Plant Award

A Story Of Perseverance Glen & Mary Summitt

www.farragutlife.com

Farragut Life is published and created four times a year at The Bingham Group and is now in its second year. The agency creates every single aspect of the magazine, from the layout to the ads, from the front to the back. We make sure that the creative sets the magazine apart and that the stories of the Town of Farragut are told through graphics and words. Advertisers in the magazine receive great feedback and have experienced much growth.

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SPRING 2015

SUMMER 2015

Ghos And t Towns

Adventu RailRoads the L&N re Awaits On “Old Line ”

McMinn Life Magazine

The Plig The Ho ht Of neybee s

The st Of LakeBe side Di ning

ynes’ Beth Ha Captures Wedding Fairytale Theatre

Ben Finch

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www.mcminnlife.com

McMinn Life is published and created four times a year at The Bingham Group and is now in its twelfth season. The agency creates every single aspect of the magazine, from the layout to the ads, from the front to the back. We make sure that the creative sets the magazine apart and that the stories of McMinn County are told through graphics and words. The design of the magazine has won many awards thus far. Advertisers in the magazine receive great feedback and have experienced much growth. McMinn Life and Monroe Life are now the best media outlets for both counties.

3 Silver ADDYS

3 Bronze ADDYS

Website

2016 HOLIDAY/WINTER

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Tennessee Department of Health In 2012, The Bingham Group was awarded a contract with the State of Tennessee Department of Health to provide services for a multi-media campaign to raise awareness for the Tennessee Tobacco Quitline.

Bus Wrap

Tasks for this contract include: • Placing existing and newly developed television ads throughout Tennessee. Thirtyfive spots were required to run from December 2012 through February 2013.

• Developing and submitting two versions of "The Cost of Cigarettes" multi-media campaign. After extensive research, The Bingham Group created two effective campaign options and presented them to the State.

• Conducting focus groups and telephone interviews in the three Grand Divisions of the State to determine the potential of the new multi-media campaign to motivate smokers to quit through the assistance of the Tennessee Tobacco Quitline.

1 Gold ADDY

2 Silver ADDYS

Billboard

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Tennessee Department of Health • Creating print media, including 35 bus wraps per month per city for Memphis and Nashville and artwork to be utilized on 18" x 24" posters and 8" x 9" bi-fold brochures. • Broadcasting 200 purchased radio public service announcements. The Bingham Group was required to place 200 spots per the contract. However, they were able to place over 1,700 spots and an additional 1,550 public service announcements.

15-Second Television Spot

1 Bronze ADDY

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Tsali Notch Vineyard The Bingham Group has been working with Tsali Notch Vineyards for the past 2 years. Tsali Notch is a vineyard specializing in Muscadine grapes, which are indigenous to the Southeastern United States.

Tsali Notch Vineyards, previously Halo Notch, began producing in September 2004 and is the largest muscadine vineyard in Tennessee.

Rack Cards

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At Tsa li Notch , Tenne musca ssee’s dine vi larges neyard musca t comm , our p dine gr ercial assion ape. In the Sou is the digen theast ous to , this fr health uit co benefit mbine s with delicio s a tast us and e both sweet. and liv The un ely tast ique e of ou wines r musca won go dine ld med 2015 S als at an Fran the cisco Wine C Chron ontest icle and th the Sou e Wines th Con of test in also of 2014. fer an We incred variety ibly div of sum er se p tuous artisan canned al mus cadine Come produc enjoy ts. them in where a sett rustic ing simplic comfo ity mee rtable ts sophi sticat ion.

In those years, we have increased branding for their products, including their Muscadine wine bottles, Muscadine jelly and many more. Other promational material includes Rack Cards we have designed and pubished, as well as a personal stamp for the company. We have also produced ads for the company that are featured in the Tennessee Vacation Guide, Monroe Life and interstates billboards around the area.

Logo Stamp

C E L EthBeR AT E

NATURAL

CELEBRATE the

NATURAL

B E Ath isU T Y

BEAUTY this

SPRING

Holiday Tsali Notch Vineyard Chrismas List! Stop has gifts for your by today and our Muscadine Win pick up e.

Planning a Holiday even party? Tsali Notch t or Christmas facilities can accomodate grou ps of any size. Call to reserve any of our great venues.

With over 200 acre surrounded by beau s of farmland tiful visit to Tsali Notch mountains, your Vineyard is sure to be memorable!

Vineyard Ground s • The The Upper Barn (for Tasting Room The Jackson Lounge large events) • The Pavilion

Ads

1 Gold ADDY

Wine Labels Har rison 5 • 140 423.506.989

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.co ROE tch.50 MON 423 ino G 2016 sal 6.9895 • 140 SPRIN • www.t Har rison TN 37354 Rd. • Mad isonville, 7

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Cedar Springs Presbyterian Church The Bingham Group designed a beautiful, graphic collage that stretches across the church’s Mission Hall, which is 15 feet high and 350 feet long. Scenes of missionaries working with local and international people scale the mural, while the copy depicts the countries served, the mission work in progress and coordinating Bible verses.

Lisa Bingham, owner of The Bingham Group, is thrilled with the outcome of the piece and says, “I prayerfully considered how to best communicate the heartbeat of the CSPC missions ministry. It has been a blessing to be able to use my team’s talent to help advance the vision of the missions department. I pray that the artwork will be a strong communication tool for the church for years to come.”

CSPC is excited about the work and hopes to reconnect people to their ultimate calling of loving God, one another and the world.

3 Bronze ADDYS

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Click Funeral Home Click Funeral Home has been family owned and operated since 1965. It began when Glenn and Polly Click started their own business and traveled door to door to personally meet the members of Lenoir City. Since the beginning, Click Funeral Home has embodied the traditional value of service. Today, Click Funeral Home remains in the family, with quality service at the heart of everything they do.

The Bingham Group traveled back in time with a 30-second commercial demonstrating Click’s understanding of traditional service. We also created direct mail media, magazine advertisements, public relations and a strong online presence with a complete website.

30-Second Television Spot

https://www.youtube.com/user/TheBinghamGroup

1 Bronze ADDY

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Matlock Tire Matlock Tire Service is a regional tire sales company that also does minor service and repair. They are committed to exceptional customer service and helping clients solve problems. The Bingham Group has worked with Matlock Tire Service for 5 years and has shot and produced 3 television ads along with redesigning the Matlock website.

30-Second Television Spot https://www.youtube.com/user/TheBinghamGroup

2 Bronze ADDYS

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Oak Ridge Associated Universities

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Oak Ridge Associated Universities (ORAU) provides scientific, health and national security expertise to federal, state, local and commercial customers. Our work advances scientific research and education, protects public health and the environment, and strengthens national security. We have reach-back capability to a

Table of Contents

consortium of more than 100 academic institutions, and we connect universities with research laboratories to advance science education and discovery.

A 501(c)3 nonprofit corporation, ORAU manages the Oak Ridge Institute for Science and Education (ORISE) for the U.S. Department of Energy (DOE).

SELECT ACRONYMS

Inside Front Cover

ORISE is a DOE institute focusing on scientific initiatives to research health risks from occupational hazards, assess environmental cleanup, respond to radiation

STATEMENT FROM THE PRESIDENT

3

medical emergencies, support national security and emergency preparedness, and educate the next generation of scientists.

ORAU AT A GLANCE

4

JAPAN DISASTER SUPPORT PUBLISHED BY THE COMMUNICATIONS AND MARKETING DEPARTMENT OF ORAU Director of Communications and Marketing Pam Bonee

Annual Report Associate Editor Nicole Merrifield

Annual Report Editor Wendy West

Annual Report Designer The Bingham Group

Contributing Writers Sarah Beene Jenna Blair Rebecca Hopson Nicole Merrifield

6

EXPERTISE AND IMPACT

10

UNIVERSITY PARTNERSHIPS

20

ORAU SPONSORING INSTITUTIONS

21

COMMUNITY INVOLVEMENT

22

ORAU MANAGEMENT

24

SELECT ACRONYMS ARC

Appalachian Regional Commission

CalEMA CDC

California Emergency Management Agency Centers for Disease Control and Prevention

HBCU MEI NIOSH

DHS DOE EERE

U.S. Department of Homeland Security U.S. Department of Energy Office of Energy Efficiency and Renewable Energy Federal Bureau of Investigation

NNSA NRC ORAU ORNL

FBI

When ORAU contacted The Bingham Group to complete their 2011 Annual Report, we suggested dedicating only two pages for all of the departments and their descriptions (instead of the usual page per department). The purpose of this was to focus the rest of the publication on telling the story of how the departments reacted to the crisis caused by the 2011 tsunami in Japan.

Historically Black Colleges and Universities Minority Educational Institutions National Institute for Occupational Safety and Health National Nuclear Security Administration Nuclear Regulatory Commission Oak Ridge Associated Universities Oak Ridge National Laboratory

ORISE REAC/TS STEM

Oak Ridge Institute for Science and Education Radiation Emergency Assistance Center/Training Site

ORAU BOARD OF DIRECTORS

Interactive, Online Version of Report This printed report is released with a complementary, interactive micro site available at www.orau.org/annualreport. The micro site provides expanded features, video or audio resources and links to additional content.

The financial information provided in this report has been derived from the audited financial statements of the ORAU Corporation and the DOE contract fund for the year ended Sept. 30, 2011. These audited financial statements are presented in separately bound reports.

ENVIRONMENTAL ASSESSMENTS

HEALTH

COMMUNICATION

AND

TECHNICAL

Inside Back Cover

Science, Technology, Engineering and Mathematics

TRAINING

NATIONAL

Photo credit: AP/Kyodo News SECURITY AND

EMERGENCY

MANAGEMENT

R A D I AT I O N E M E R G E N C Y M E D I C I N E

S C I E N C E E D U C AT I O N A N D W O R K F O R C E D E V E L O P M E N T

SCIENTIFIC PEER REVIEW

W O R K E R A N D P U B L I C H E A LT H

Statement from the President The federal government and private sector look to companies

Our customer focus enables us to be ready at a moment’s

partners, are helping us address today’s challenges, as

whose capabilities are strategically aligned with their missions

notice to respond to dynamic conditions, including the

well as shape our future.

and whose solutions are delivered rapidly and efficiently. They

devastating earthquake, tsunami and nuclear power plant crisis

look for companies with an ability to connect… to provide a

that ravaged Japan in March. ORAU experts supported senior

tailored, multidimensional approach with comprehensive skills

DOE officials on the ground in Japan and provided 24/7

to generate an effective result. This is even more critical in times

assistance back home with DOE’s Nuclear Incident Team.

of uncertain budgets and scarce resources.

Our physicians and staff advised on hundreds of requests for

Andy Page ORAU President and CEO

information regarding potential health hazards and consulted

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With the theme of “connect,” The Bingham Group helped illustrate the response ORAU has had throughout the world in times of need. Not only does ORAU help in dire times, but we also showed how ORAU connects with medical centers and trains them on how to be prepared in extreme emergencies. The story expressed how ORAU “connects” with consumers on a new level.

Throughout 2011, ORAU has remained strong in the face of our

with federal officials to plan for the possibility of radiation

country’s economic challenges by strategically connecting our

emergency medical treatment in Japan.

by integrating our diverse services to provide seamless support.

As reflected in reviews and assessments from our customers

preparedness and disseminated information to the U.S.

we achieved outstanding and sustained performance through a

public to allay fears of atmospheric exposures. In the months

continued focus on performance quality and integrity. We have

following the crisis, ORAU experts also responded quickly to

an exceptional reputation for producing quality work that supports

characterize possible contamination of maritime assets off the

customers’ missions and is backed by deep subject matter expertise.

coast of Japan that likely traveled through the radioactive plume emanating from the Fukushima Daiichi Nuclear Power Plant.

This year, we also made great progress in refining the foundation that supports our business enterprise. We have strengthened our

These examples and others throughout this report highlight not

infrastructure through enterprise architecture, internal reorganization

only ORAU’s ability to provide this type of quick and effective

and capital investments and have documented and articulated our core competencies. In addition, we have institutionalized

ENVIRONMENTAL ASSESSMENTS

Annual Report

HEALTH

COMMUNICATION

AND

TECHNICAL

TRAINING

NATIONAL

EMERGENCY

MANAGEMENT

expertise, research tools, education and training to those who

FY07

FY08

FY09

FY10

FY11

need to be ready to respond. These capabilities, coupled with

$232.3

$236.1

$271.4

$324.4

$345.1

efficiencies and continually improve our services and deliverables.

our reach back to a deep community of university research

R A D I AT I O N E M E R G E N C Y M E D I C I N E

S C I E N C E E D U C AT I O N A N D W O R K F O R C E D E V E L O P M E N T

REVENUE IN MILLIONS

SCIENTIFIC PEER REVIEW

W O R K E R A N D P U B L I C H E A LT H

HEALTH COMMUNICATION

RADIOLOGICAL SURVEY EXPERTISE

Advising on Medical Aspects of Radiation Exposure in Japan

Answering Concerns about U.S. Radiation Emergency Preparedness and Public Health Response

Characterizing Maritime Assets off the Coast of Japan for Potential Radiation Contamination

ultimately releasing dangerously high amounts of radioactive material that led to the evacuation of more than 170,000 Japanese citizens within a 12-mile radius of the crippled plant. Responding agencies were concerned about the medical impacts of radiation exposure, the effect on food and water safety and what actions 8

SECURITY AND

response, but further illustrate ORAU’s ability to provide the

quality management practices to streamline processes, gain

RADIATION EMERGENCY MEDICINE

Daiichi Nuclear Power Plant suffered catastrophic damage—

170,000 EVACUATED

individuals could take to protect themselves. To provide advice and consultation, the physicians and health physicists at REAC/TS were on call 24/7 and responded to more than 200 inquiries in the days and weeks that followed.

Upon learning of the unstable condition of several Japanese reactors

In the summer of 2011, ORAU’s environmental assessment team

following the earthquake and tsunami, some U.S. citizens became

performed a radiological survey of a ship that was located

concerned about whether radiation being released from the damaged

off the coast of Japan during the days immediately following

Fukushima Daiichi Nuclear Power Plant would disperse across the

the March 11 disaster. With only a few days to mobilize, the team

Pacific Ocean. As the CDC prepared to assist in the U.S. response

surveyed the ship’s high-traffic areas, air filtration systems—

effort, ORAU provided the agency with onsite, staff support at its

which use fans and filters to clean contaminated air outside

Joint Information Center, which operated 24/7 during the event and

a ship before feeding it into inner rooms — and all non filtered

distributed radiation emergency information to the public. ORAU

cargo areas. Most elevated radiation levels were found to be

also had a lead role in the development and execution of the CDC’s

the result of everyday radiation that is present in the natural

first-ever “Bridging the Gaps: Public Health and Radiation Emergency

environment. Contamination was found within the filters; however,

Preparedness” conference, which was held just 10 days after the earthquake and served as a forum for discussing the current state of

national security senior officials personally thanked ORAU for its

“Our response has been truly impressive, with over 404 contractors joining the federal workforce supporting events in Japan. I truly appreciate the individual and team effort that has been put forth.”

work in making the conference happen despite the challenges this

—Deborah A. Wilber, director of the NNSA Office of Emergency Response

radiation emergency preparedness in the U.S. and the unfolding crisis in Japan. During the national conference, two White House

international disaster posed for responding U.S. agencies.

ADDYS

At the same time, ORAU assisted the CDC in hosting a national conference focused on public health and radiation emergency

Because of Japan’s earthquake and tsunami, the Fukushima

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expertise with the needs of our customers and our nation and

24/7

this finding indicated that the air filtration systems effectively trapped the vast majority of contamination.

CONSULTATION

Photo credit: AP/David Guttenfelder

Photo credit: AP/Gregory Bull

Photo credit: CDC

MARCH 16

MARCH 21-24

MAY 7

JULY 11-27

AUGUST 23-25

The CDC, which activated their Joint Information Center within 24 hours of the crisis, realized they would need additional subject matter experts and asked ORAU health education specialists to help with the dissemination of radiation emergency information to the public.

ORAU’s health communication team partnered with the CDC to host “Bridging the Gaps: Public Health and Radiation Emergency Preparedness,” a national conference with forums for discussing the current state of radiation emergency preparedness, including gaps and barriers, at the local, state and federal levels.

In the eight weeks after the Japan earthquake and tsunami, ORAU’s REAC/TS team responded to more than 200 calls related to the medical effects of radiation.

With only a few days to mobilize, ORAU’s environmental assessment team performed a comprehensive, three-week-long radiological verification survey of a maritime transport ship that had been located off the coast of Japan at the time of the disaster.

At the request of Japan’s National Institute of Radiological Sciences, REAC/TS conducted training in Japan as part of the continuing U.S. response to the Japan radiation emergency medicine nuclear crisis.

There were approximately 30 participants.

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Regal Entertainment Group The Bingham Group teamed with the largest theatre entertainment company in the U.S. to create a corporate identity program and materials for the grand opening of their newest theatre complex in Denver, Colorado. These grand opening materials were the foundation for future openings across the nation.

Work for the program included: • Corporate Identity - Logo • Tagline: “We Do Entertainment Big” • Posters • Advertisements • Bus Signage

Silver

ADDY REGAL CAMPAIGN

Teaser Ads Grand Opening Ad

Corporate Identity

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The Olde Farm Golf Club The Olde Farm is a prestigious golf club located in the rolling hills of western Virginia.

• Ranked No. 8 on Golf Digest’s list of America’s 50 Greatest Golf Retreats • Best New Private Golf Course of 2000 by Golf Digest • Strategic planning to increase social memberships • Strategic planning to increase their rating on America’s 50 Greatest Golf Retreats listing • Public Relations • E-Blast promotions • Tournament Events and Invitations • Magazine • Newsletters

2007 Magazine Newsletter

2008 Magazine

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Men’s Club Invitation Harvest Cup Invitation

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Cobalt Boats Cobalt Boats sought out the firm to brand their new yacht division. The Bingham Group designed all collateral and created a video for the launch of the new yacht at the Miami International Boat Show.

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Cobalt Boats The Bingham Group completed the premier issue of Cobalt Life Magazine. Cobalt Life celebrates the good life in articles carefully chosen to appeal to the talents and tastes of a decidedly upscale readership. The magazine’s distribution ranges from current and previous Cobalt owners to waterfront developments and yacht clubs worldwide. The Bingham Group is responsible for conception, layout and advertising sales of the magazine.

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“I love the fact that I can see national commercials before and after ours, and you can’t tell the difference in the production.”

Ripley’s Aquarium of the Smokies

—Steve File, Ripley’s General Manager

The Bingham Group has produced Ripley’s Aquarium of the Smokies and Ripley’s Aquarium of Myrtle Beach television spots. These creative campaigns have been broadcast in more than 17 television markets across the country and have appeared nationwide in Regal Cinemas.

We conceptualized and implemented the creation of animated characters – Sharky, Ripley and Jilly.

The Bingham Group shot and edited the live action footage, created the animation, selected the voice talent and integrated the custom-created music. The Bingham Group then married the live action footage with the animated footage. This project was accomplished completely in-house by utilizing The Bingham Group’s broadcast production facilities.

The Bingham Group has extended this animated campaign to promote special events and visiting exhibits. An example of this occurred when The Bingham Group created a separate animated spot incorporating the visiting Pirate Exhibit. This spot aired during the Regal Cinemas preview advertisements for Pirates of the Caribbean: Dead Man’s Chest. The goal of this successful campaign was to capitalize on the excitement and exposure generated by the movie and to direct the audience to a related exhibit at the Ripley’s Aquariums.

30-Second Television Spot “MARS”

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Y12 Federal Credit Union Y12 Federal Credit Union came to The Bingham Group with the need to stand out above traditional credit campaigns. After conducting extensive target marketing research, The Bingham Group created an effective image and branding campaign that set Y12 apart from traditional credit union companies.

Established in 1950, Y12 FCU is a full-service, member-owned, nonprofit financial cooperative.

With membership open to anyone who resides, works or attends school in any of the seven specified counties, Y12 FCU is the choice for East Tennessee residents. The Bingham Group began a media campaign to advertise Y12’s credit capabilities.

By asking the question, "Y-go anywhere else?" The Bingham Group launched the campaign that would more than double Y12’s membership base.

By emphasizing Y12’s personal service from real people, The Bingham Group distinguished Y12 as the choice for local investment with a campaign that is still successful today.

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Y12 Federal Credit Union Announcer: “If you want more from your Financial Institution—move up to Y-12 Federal Credit Union. Unlike some others, we’re not in the business of making profits for shareholders. We use the earnings to lower the cost of banking for all 55,000 members. That means

we can give you higher rates on your savings. And lower rates on your loans—with a qualification in 24 minutes or less. Better yet, you get anytime access to your money and personal service—from a real person. Get started at Y12fcu.org. Y-Go anywhere else?”

Television

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Outdoor Boards

Home Tour Magazine Ad

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Checking Campaign

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Checking Campaign

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Y12 Federal Credit Union

Checking Campaign

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Edfinancial Services When Congress eliminated private financing of federal student loans, Edfinancial emerged with a renewed purpose: student loan management. The Bingham Group used water imagery to describe the company’s ability to adapt to the changing world of student loans and has created numerous materials to help define the new Edfinancial. T hese include: • Annual Report • Pocket Folder • Brochure • Folder Inserts • Displays

Annual Report

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Edfinancial Services

Brochure

TIONS N SOLU O I T N E T PREV DEFAUL

ts need on clien r educati tion at highe th the op ands th along wi l underst e solution financia siv e (CDR) Ed en rat e, lt rienc mpreh hort defau ers a co of expe co off ars for on ye nti gies school. er 20 lt preve al strate for your With ov to defau titution is right proach ecific ins m that y. Our ap meet sp e progra flexibilit es that oose th vic ch u ser Yo al ent (GE). t individu T to selec employm OYMENl student d gainful L EMPL ment an manage GAINFUschools track federant rates by me We help evaluate repay k scoring d ris UCATIONnts about loans an ile providing ing below wh ENT ED de lt. rm program ms perfo that each REPAYMon educating stuw to avoid defau t e progra ou ho us for thos ns. Recognizing collaborates We foc ns and through tio cial nt optio contact an cta me ain fin pe ay ex int Ed rep ted and unique, selors ma thering upda create is un t to ive co en r sit cli liance Ou rtners d, ga ing a po ve comp with hool pa ce perio service provider establish r as a trusted to impro with sc the gra ategies ics and higher education we str ph rro y te. gra bo da nally recognized e deplo demo Our College with th edl .Services is a natio nt begin ed ip me ancia sh ne ay and financial aid.

Edfin rep when relation in higher education to the e rienc als ior iding expe pr go prov of ent tion by 20ymyears advisor more than • Repa tive modeling t and improve reten racy d increase enrollmen anols cial lite scho • Predicer helps • Finan ol outreach nts. nt of GE Contact• Cent Alignmeategies prospective stude and nt curre • In-scho alysis to ce str mer servi CDR custo an ting updates • Risk outstandingsto m repor graphic • Cu cs • Demo metri L CAMPAIGNS OUTBOUND CAL agent call campaigns TION PORT und LU SUP L SO CAL D Customized outbo INBOUN CY RE rt Default EN calls for: er QU to: answ ls ta N ts -a da schoo agen help DELI r state-of-the we manage Experienced ), documentation ayment Using ou System (DPS • Bursar • Obtain needed nitor rep d ion • Admissions s ys Prevent ple sources, mo • Veteran’s affair rs an • Conduct surve • Financial aid lti borrowe aising efforts • General questions from mu g delinquent • Support fundr trar Regis • -up activities fla , • Personalize follow activity ns. aged resolutio co-man lutions secure e s cost-effective rams to so messaging servic ce prog offers custom . al messaging offer ancial’s instant Virtu rvi Edfin t ns se agen llan l ed ders or notificatio online with From fu ns, Edfinancia pport need options for remin lets students chat su examples pt action. Some campaig the level of 3. 17 85 /H ES intended to prom in real time! 85 5. 49 m aigns include: based on nc ia l. co l message camp options virtua na m of fi gra ity le pro w w w. ed • Flexib r accountabil t strategies me • FAFSA reminders • Custo -driven contac confirmation • Award package reminders 37 92 2 • Results t monitoring es se e en • Deposit deadline le, Te nn cia l.c om • Paym an Kn ox vil

SOLUTIONS CONTACT CENTER

, ed fin ks Dr ive io ns @ ve n Oa at io ns ol ut uc rth Se 29 8 No il: hi gh er ed E- ma

855 .493 .178 5 /HE S .com www.edf inan cial

essee 3792 2 Knox ville, Tenn cial. com n Oaks Drive, @ed finan 298 Nort h Seve catio nsolu tions E-ma il: high eredu

Inserts

Pocket Folder

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Bryant Boats Brochure Bryant Boats, a high-end recreational boat manufacturing company in East Tennessee, contacted us when they needed the tools to compete against larger manufacturers. With a limited advertising budget, we decided that their small size and hand-crafted quality was their strength.

Through the brochure and national industry print ads, we positioned Bryant as a detail oriented, custom manufacturer that created lifelong memories for the folks who purchased a Bryant boat. We shot photography in beautiful East Tennessee instead of traveling to the very expensive marinephotographers in Florida. We repeatedly emphasized the Bryant Difference, using that theme throughout all materials. As a result, Bryant added dealers to its retail network.

Materials for Bryant included: • Corporate Identity • Tagline: “The Bryant Difference” • Brochure • DVD • Video • Magazine Ads - trade • Newspaper Ads

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Sales Brochure

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Bryant Boats Website

Custom Build-A-Boat Feature

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Bryant Boats Video

DVD

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Bryant Boats Brochure

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Bryant Boats Brochure

Gold

ADDY PRODUCT OR SALES SERVICE CATALOG

Silver

ADDY DISTRICT COMPETITION

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Bryant Boats Brochure

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Bryant Boats Brochure

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O.P. Jenkins Furniture Store O.P. Jenkins Furniture Store is a high-end furniture and home accessories store in downtown Knoxville, Tennessee. After more than 100 years in operation, the furniture store had no position in the market and had little brand equity. The Bingham Group set to work improving the brand of O.P. Jenkins. After creating direct mail media, newspaper ads, e-blasts and eventually television spots and a website, O.P. Jenkins saw their client base grow 10 times above their initial numbers.

Direct Mail

Valentine's Day Lookbook

Website

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O.P. Jenkins Furniture Store 30-Second Television Spots

30-Second Television Spot https://www.youtube.com/user/TheBinghamGroup

Advertising

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Toyota Knoxville Toyota Knoxville was opening a new Prep & Design Center across from their location on Parkside Drive. To let customers know about the new service, The Bingham Group designed and produced five 8’ x 8’ signs that now adorn the lobby of the dealership. The signs communicate the variety of services offered at the Prep & Design Center and visually display the quality of the products. During the project, The Bingham Group started with the concept and saw it all the way through to execution. We monitored the vinyl production as well as the installation of the signs.

Showroom Display Wall Panels

Website

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Worsham Watkins When Ron Watkins and Earl Worsham were combing businesses to go after the multi-million dollar downtown Knoxville revitalization project, they called on The Bingham Group to put together a capabilities brochure that was first class.

“We depend upon Lisa for many, ‘limited timeframe’ projects throughout the year, and she always performs at the highest level of her profession, in spite of the time constraints. I consider this trait to be the mark of a true professional in today’s hectic business world.”

Ronald A. Watkins

Gold

ADDY BROCHURE

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Lawler-Wood Group, llc Lawler-Wood Group, LLC, is a national and international real estate development, brokerage and property management company with projects in nine southeastern states and the Caribbean. The Bingham Group provides creative services for new and existing developments, including RiverView Tower, one of the most prestigious business centers in the Knoxville region.

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Astec Incorporated Annual Report Astec is a $480 million industrial manufacturing company, headquartered in Chattanooga, with clients around the world.

“The Future is Riding on Astec” was the theme for the annual report. We defined the company’s vision: to grow and prosper by designing, manufacturing and selling the most innovative, productive and reliable equipment for the building and restoration of the world’s infrastructure. In the CEO’s letter to the shareholders, we covered the basic financial status, followed by a summary of the company’s strategic acquisitions, product innovations, the strategic mix of products and finally a look ahead. We emphasized that there were 17 companies and 168 core product lines but only one vision. This single vision pulled all Astec companies together and poised Astec for success in the future.

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Clayton Annual Report Clayton Homes is a nationally recognized leader in the manufactured home industry and the only billion dollar company in East Tennessee. The company has retail centers in 22 states and manufactured housing communities in 12 states.

The theme for 1999 was “Realizing the American Dream.” Clayton delivered more than top-quality housing. The company also created the opportunity for people to afford the American Dream. Clayton wanted to share the American Dream with shareholders and team members.

In the letter to shareholders, Clayton announced record revenues of over $1 billion. It was crucial to highlight Clayton’s commitment to the future by emphasizing their well-planned and thoughtfully executed long-term strategic plan.

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Bush 95th Anniversary Annual Report Bush Brothers, a privately owned company, is a national manufacturer of packaged foods.

The 90th Anniversary Corporate Report began with a history of the company with headlines such as: “Our Grandfather Canned Tomatoes” and “Our Father Canned Green Beans.” The message was one of growth through the years, including the development of the company’s formal strategic plan and national expansion of the baked bean business.

The company suffered disappointments when sales of Chili Magic did not meet expectations and when the Muskogee, Oklahoma, plant had to close due to wastewater disposal issues. The letter from the CEO stated that the work of two previous generations provided a solid future for all stakeholders in the Bush Brothers company.

Gold ADDY

REGIONAL ADDY 7th DISTRICT (Memphis, Nashville, New Orleans)

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BankFirst BankFirst was an $813 million financial institution that served the East Tennessee Region until being bought out by BB&T in 2000. The Bingham Group directed and developed BankFirst’s annual report for the 5 years prior to its being sold.

In 1998, several significant events occurred, including the purchase of Curtis Mortgage Company, giving customers a broader range of mortgage financing options. Also, a five-for-onestock split transpired, followed by the company’s initial public offering. It was a year of tremendous growth for BankFirst.

In addition to the annual reports, The Bingham Group provided complete full-service advertising and public relations services for the bank, including television, radio, print, outdoor, point-of-sale and the website.

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1998 SHAREHOLDERS MEETING

“We have hundreds of new customers: our advertising is working.” – Jim Clayton

BankFirst Online Campaign

Chairman of the Board, BankFirst

BankFirst, a regional bank in East Tennessee, was expanding and needed a full-service agency to develop a comprehensive image campaign paired with a strategy to promote their online presence.

We created a campaign that met the company’s objectives and positioned BankFirst for success.

Campaign elements included: • Corporate Identity • Newspaper Ads • Regional Magazine Ads • Promotional CD • Billboards • Brochures • Television Spots • Radio Spots • Website

Brochure

Regional Magazine Ads

Where DoYou Bank?

Silver

ADDY MULTI-MEDIA CAMPAIGN

MEMBER FDIC

Billboards

BankFirstOnLine Website

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Commercials

Braden’s Fine Furniture For 46 years, Braden’s has been one of the leading furniture retailers in East Tennessee. The Bingham Group was responsible for creating and maintaining the company’s image and developing sales promotions.

• Television • Radio • Outdoor • Print • Newspaper • Direct Mail

Billboards

“The Wonder of Christmas”

Silver

Magazine Ad

ADDY “ROCK-A-BYE BABY” COMMERCIAL SILVER ADDY “CHRISTMAS” COMMERCIAL

“Rock-A-Bye-Baby” (Running during the Lady Vols basketball games)

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Campaign Example: Valley Bank Newspaper Campaign Valley Bank in Monroe County, Tennessee, came to us when they changed their name and merged with another financial institution. Through a multimedia image campaign and special events, we were able to successfully combat anti-merger sentiments and present the bank as a long-standing cornerstone of the local community.

We managed the Grand Opening Event for Valley Bank’s new main office, introducing the “key” to a new era of banking. The key, a cork pull, was mailed with an invitation.

Silver

ADDY NEWSPAPER CAMPAIGN

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Valley Bank Event Marketing The wine was presented at the Grand Opening Party. We handled all aspects of Valley Bank’s marketing, including: • Strategic Plan • Brochures • Invitations • Specialty Give-Aways • Special Event Management

Gold

ADDY EVENT INVITATION

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Valley Bank Valley Bank, a wholly owned subsidiary of Sweetwater Valley Corp., was operating banks in Monroe and McMinn counties and had average assets of over $160 million. The Bingham Group produced several annual reports for Valley Bank, including the 1994 report that celebrated 110 years of banking. The book was divided into decades, showing the role Valley Bank played in the growth of the area’s economy.

In the letter to the stockholders, the message of 110 years of stability continued. The year 1994 posted better than average earnings, and this top performance led to a special cash dividend for shareholders. While presenting the strong financial picture, it was important that we continue to emphasize the company’s commitment to excellent customer service and loyalty to the area.

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Long-Range Transportation Plan;"Tdot Go" Video

TDOT Tennessee Department Of Transportation The Bingham Group completed a major video project for the Tennessee Department of Transportation’s Long-Range Transportation Plan.

We provided all initial creative concepting, filming, editing, account coordination as well as production of the educational video. The project entailed extensive involvement with Commissioner Gerald Nicely and his staff as well as in-depth work with Governor Phil Bredesen. The purpose of the video is to educate and inform the public about TDOT’s Long-Range Transportation Plan as well as encourage involvement and support for the future developments throughout the state.

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"The Status Of Transportation In Tennessee" Video

TDOT Tennessee Department Of Transportation Under a five-year contract with the State of Tennessee, The Bingham Group developed and managed creative strategy, advertising and public relations concepts for transit authorities across the state. The Tennessee Department of Transportation asked us to work with the urban and rural transit systems to meet their individual needs, while unifying and enhancing the image of transit for the state. We were asked specifically to improve the image of small, rural agencies such as the East Tennessee Human Resource Agency and Jackson Transit Authority and larger agencies such as MATA and KAT. In total, we served 23 agencies with a combined budget of $900,000.

This work includes: • Designing and Hosting 23 Websites • Logo Development • Collateral Materials • Videos • Special Event Management

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TDOT Tennessee Department Of Transportation www.ethrapublictransit.org www.clarksvilletransit.org www.hancockcountytransit.org www.kingsporttransit.org www.pigeonforgetrolley.org www.mchratransit.org www.oakridgepublictransit.org www.ucarts.org www.deltahra.org www.sethratransit.org www.sctddtransit.org www.hamiltoncountyrt.org www.southwesthra.org www.bristoltntransit.org www.gatlinburgtrolley.org www.nwthratransit.org www.nettrans.org www.johnsoncitytransit.org www.ridejta.com

Websites

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KAT In 2003, KAT was searching for a new image that would present public transit in a positive light to the entire community. In addition, KAT wanted to boost employee morale and expand their ridership demographic. The Bingham Group tackled this assignment with a combination of the right message with the right graphic design.

Calender

Elements of this campaign included: • Corporate Identity • Newspaper Ads • In-house Posters • Photography • Calendar

Brochures

Advertisements

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TDOT Johnson City Transit The Bingham Group was called upon to develop a complete image and ridership campaign for a new service to appeal to ETSU students. Elements in the campaign included: Identity Development, Posters, Route Schedule Brochure and Vehicle Graphics.

Map Guide Brochure

Corporate Identity

Business Cards Van Graphics

Poster

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TDOT Regional Transit Authority The Bingham Group is proud to have taken part in the promotion of the first commuter rail in the state of Tennessee. Our goal was to create eyecatching, professional promotional materials that would educate people of the new transportation opportunity, encourage people to come aboard and inform them of the guidelines for commuter train travel. We worked closely with RTA to conceptualize and develop a comprehensive website and 2006 Ride Guide, complete with description of routes, rules and regulations for riders. Work included: website design and maintenance, collateral design and production and copy creation and development.

Ride Guide

In phase one of the project, The Bingham Group successfully set up the appropriate number of pages on the Music City Star website to address all the service’s relevant customer-interaction categories. In phase two, a content-management system was implemented that allowed system administrators to edit the content without html input.

Website

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Gettysvue Polo, Golf and Country Club

Gold

ADDY 2 PAGE AD

Gold

ADDY BANNER

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2002 SILVER ADDY TURTLE MASCOT SUIT OUTDOOR BOARD

English Mountain Spring Water Co. Multimedia Campaign CONSUMER PRODUCTS

From consumer products such as English Mountain Spring Water to businessto-business, The Bingham Group provides full-service marketing. Shown on this page are multimedia components from the roll-out campaign introducing the brand to the marketplace: outdoor billboards, direct mail with product sample, newspaper advertising, television commercials and a company mascot.

Billboard

“Professor English� Turtle Costume

Silver ADDY WEBSITE

Website

Direct Mail Campaign

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Corporate Events AN ORANGE AFFAIR

The Bingham Group has extensive experience in strategically designing community events to meet corporate objectives, including securing business partners, selecting charities and identifying media sponsors. An Orange Affair, a benefit gala designed and created by The Bingham Group, raised over $56,000 for the American Cancer Society.

Gold

ADDY INVITATION PRSA AWARD OF EXCELLENCE SPECIAL EVENTS SEVEN DAYS OR LESS

The Bingham Group Design Team

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Exhibit Design The Bingham Group design staff is very experienced in exhibit design and presentation working within a wide range of budget limitations.

We utilize a variety of materials and images, as well as design elements, that break the standard dimensions to draw attention to the display. Many displays involve electronic graphic elements and the latest in video technology.

2001

OUTSTANDING BOOTH DESIGN BUSINESS SHOWCASE

Silver

ADDY TRADE SHOW EXHIBIT

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