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THE BEST YOU TRANSFORM • INSPIRE • MOTIVATE • ENRICH • EMPOWER • ENJOY JANUARY 2014 / PRICE £3.99

BRIAN MAYNE Mapping out goals with an ex-circus performer

NELSON MANDELA THE MAN, THE FREEDOM FIGHTER, THE LEGEND, WE DELVE INTO HIS ROOTS

ALSO: AN INTERVIEW WITH SOCIAL MEDIA DEITY, LON SAFKO


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JANUARY 2014

CONTENTS

REGULARS

5 EDITOR’S LETTER

Bernardo Moya welcomes you to the latest issue of The Best You

18 WE SUPPORT… Remembering his legacy, we support the Nelson Mandela Children’s Fund

29 BOOK REVIEWS We review some of our favourites – a small selection of what’s available

58 THE BEST YOU DIRECTORY Find the best coaches, trainers and practitioners here

60 TOP TIPS THE NEW YEAR

22 MADIBA MAGIC WE REMEMBER THE FREEDOM FIGHTER, THE LEGEND, THE MAN, NELSON MANDELA

Dr John Demartini gives us some answers about New Year’s resolutions

FEATURES

22 MADIBA MAGIC

We remember the freedom fighter, the legend, the man, Nelson Mandela

26 BRIAN MAYNE Bernardo Moya interviews the man behind Goal Mapping

INNER YOU 10 A NEW WAY TO BE RESOLUTE

Stephen Russell, aka The Barefoot Doctor, says it’s time to change the way we make resolutions

12 POWER VS. FORCE Dr. David R. Hawkins gives us an excerpt from the re-release of his acclaimed book

ENJOY LIFE

16 GOING TO EXTREMES

16 GOING TO EXTREMES

Most people have at least one extreme activity on their bucket list.

20 MIRACLES AND BLESSINGS

Pam Grout has some theories on letting awesomeness into your life

MOST PEOPLE HAVE AT LEAST ONE EXTREME ACTIVITY ON THEIR BUCKET LIST. IS YOUR CHOICE ON OURS?

THE BEST YOU No. 15 · January 2014 · Year 2 · EDITOR / PUBLISHER Bernardo Moya · DEPUTY EDITOR Zoë Henry · ASSOCIATE EDITOR Matthew Wingett · PROOFREADER Bryan Szabo · COPYWRITER Aaron Wells GRAPHIC DESIGN · Joanna Frackiewicz · NEW MEDIA · Allan Banford · TECHNICAL CONSULTANT Martin Carter · ADVERTISING ·Bianca Crown advertising@thebestyou.co · The Best You Corporation LTD 5 Percy St. · London, United Kingdom, W1T 1DG · Tel: +44 (0)845 230 2033 · www.thebestyoumagazine.co

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JANUARY 2014

CONTENTS

LIVE LOVE LEGACY

36 JUST WRITING MY NAME

Graffiti artist Rustum Carelse explains why he does what he does

38 LEAVE YOUR DIVORCE IN 2013 If you got divorced last year, that’s where you should leave it. Divorce coach Sara Davison has some advice

40 WHAT DOES IT TAKE… …to be an ambassador? We chat with the Ambassador of the Republic of Panama

FEEL & LOOK GOOD

44 NEW YEAR, NEW YOU

36 JUST WRITING MY NAME GRAFFITI ARTIST RUSTUM CARELSE EXPLAINS WHY HE DOES WHAT HE DOES

London’s ‘Lip Queen’ Dr. Rita Rakus says it’s time to clear out those 2013 cobwebs

46 GET THE BALL ROLLING IN 2014 T. Harv Eker gives us some pointers to make 2014 your year. Plus, he has a New Year’s gift for you

WEALTH & RICHES

51 WHAT DO SUCCESSFUL PEOPLE DO?

Stefanie Hartman points out that successful people don’t have a secret formula. It’s just a can -do attitude

52 KISS AND SELL Author Gerry Robert compares kissing to making a sale. You don’t want to do either with just anybody

54 9 STEPS TO FINANCIAL NIRVANA It’s a new dawn, it’s a new day, so leave those financial troubles back in 2013

56 THE ROCKY ROAD TO SUCCESS The Best You looks at some inspirational historical figures who didn’t have success handed to them

21 CENTURY LIVING ST

64 ALL WORK AND ALL PLAY THE MAN WHO USED CHILDHOOD INSPIRATION TO MAKE NINTENDO A COMMERCIAL GIANT.

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62 A SOCIAL MEDIA DEITY

We interview best-selling author of The Social Media Bible, Lon Safko

64 ALL WORK AND ALL PLAY Zane Henry looks at the man who used childhood inspiration to make Nintendo a commercial giant.


THE BEST YOU

EDITORIAL

HIT THE GROUND RUNNING

H

ere we are again. Along with the frost and chilly winds comes the New Year. The very young will be thinking how slowly time passes by, I am not that young any more, and for me time is flying by. With another New Year comes those goals, commitments and things on your to-do list. We cover a number of ways to make 2014 your year, Stephen Russell, the Barefoot Doctor, tells us we need to change our tactics when it comes to making resolutions, and Dr. John Demartini gives us top tips to keep them. What are resolutions, really? They are just goals set on 1 January. That’s why we interview Brian Mayne, the inventor of Goal-Mapping. Having ambitions in life and a sense of direction are must-do things. I learned quite late in life that setting your goals is essential. Successful companies do it, so why shouldn’t you? It

really works. In addition to the Barefoot Doctor and Dr. John Demartini, we have many other great contributors this month. We’d like to welcome Gerry Robert, best-selling author of The Millionaire Mindset, and divorce coach Sara Davison. We also have a few who we’ve featured before, like T. Harv Eker and Pam Grout. They were so good we just had to have them back! We’re giving you great ideas, loads of freebies and some recommended reads to make 2014 Your Best Year yet. We want to be part of your growth, so count on us to carry on bringing bigger, better, stronger, more powerful content. I would give the same advice to someone who is trying to eat an elephant, which I’m not recommending – they are beautiful animals. Do it one bite at a time! Your year, like everybody else's, has 12 months. Set what you want to achieve by when with clear dates. And be

Approach the New Year with resolve to find the opportunities hidden in each new day.” – Michael Josephson

very specific. Start strong and committed, and try to achieve as much as you can in the first three months. That will get you on track. But if you fail, don't give up. Keep at it!

BERNARDO MOYA,

Editor-in-Chief Follow me: @Bernardo_Moya

WE WANT YOUR STORIES The Best You is all about inspiring people. If you have a tale to tell that you think will help someone become the best they can be, please tell us.

video slider gallery

3600 gallery Hotspot

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FEATURE PERWEEN WARSI


THE BEST YOU CONTRIBUTORS

DAVID R. HAWKINS

GERRY ROBERT

is an internationally renowned psychiatrist, consciousness researcher, spiritual lecturer, and mystic. Author of more than eight books, including the bestseller Power vs. Force, Dr. Hawkins’s work has been translated into more than 17 languages.

@VeritasPublish

is the best-selling author of The Millionaire Mindset and marketing speaker. Over three million people have attended his live seminars. He is also the publisher at Black Card Books, an entrepreneurial book publisher helping companies use books as marketing tools.

@gerryrobert

DR JOHN DEMARTINI

is a leading authority in human behaviour and leadership development. He is the author of 10 selfdevelopment books, a business consultant and the head of the Demartini Institute. He has shared the stage with Sir Richard Branson, Steven Covey, Deepak Chopra and Donald Trump.

PAM GROUT

is an author, freelance writer, travel columnist and adventurer extraordinaire. She is also the author of E-Squared: 9 Doit-Yourself Energy Experiments that Prove Your Thoughts Create Your Reality. Check out more from her at pamgrout.com

@PamGrout

is an entrepreneur and personal development mentor with over 16 years of experience as a life and business coach. After a difficult divorce, Sara now combines her personal experience, coaching expertise and business skills in her latest venture, Sara Davison Divorce Journey Coaching.

@SDDivorceCoach

STEFANIE HARTMAN

is an international speaker, mentor and marketing consultant. She is the founder of the home study program StopTradingYour TimeforMoney.ca and the host of the TV Show “Big IdeasBite Sized: 15 Money Making Minutes”

@StefanieHartman

STEPHEN RUSSELL

writes under the pseudonym "the Barefoot Doctor" and is a practitioner and teacher of Taoism, its medicine, philosophy and martial arts. He is also known for his work combining personal development with electronic dance music, and runs ‘conscious’ electronic dance music events around the world.

@BarefootDoctor

has over 20 years of experience specialising in noninvasive cosmetic solutions and is dubbed by the media as ‘The London Lip Queen’. Her Knightsbridge clinic has been ranked the busiest Thermage clinic in Europe and has been awarded the prestigious Black Diamond Award by SOLTA Medical.

@DrRitaRakus

@DrJohnDemartini

SARA DAVISON

DR RITA RAKUS

T. HARV EKER

went from zero to millionaire in only two and a half years using the principles he teaches, and went on to build one of the largest success training companies in North America. He is the author of the book Secrets of the Millionaire Mind, which hit #1 on the NY Times, USA Today and Wall Street Journal bestseller lists its first week out.

VISHAL KHANDELWAL

is a value investor, Warren Buffett fan and independent analyst. He is a fan of minimalism, particularly when it comes to debt and interest rates. He is the founder of Safal Niveshak, where he gives valuable financial advice in blog form.

RUSTUM CARELSE

is a graffiti artist who works in and around the City of Cape Town, South Africa. He believes that street art is an important part of our cultural fabric and that it makes art more accessible to people who haven’t had the opportunity, or don’t feel comfortable, going to galleries.

@snoekandtik

ZANE HENRY

is a deputy editor for a lifestyle magazine for British Airways. He has many years of experience working as a freelance writer and editor in leading titles. He currently lives in London, but grew up in the ghettos of Cape Town, South Africa

@zanehenry

@safalniveshak

@T_Harv_Eker

The Best You is published by The Best You Corporation Ltd, 5 Percy Street, W1T 1DG. Opinions expressed do not necessarily reflect The Best You Corporation Ltd, policy. The Best You Corporation Ltd accepts no responsibility for views expressed by its contributors. Advertisements and reader offers are not endorsed by The Best You or The Best You Corporation Ltd.

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LET’S CONNECT


PERWEEN THE BEST YOU WARSI INNER FEATURE YOU

THE BEST

YOU

Connect with the wonderful, special and powerful inside. Learn new ways to get your mind and body in balance, bringing out the rich core of your being. Discover the secrets that will enable you to take charge of your inner life and become The Best You.

Life Without Limits

TM

A NEW WAY TO BE RESOLUTE Stephen Russell, aka The Barefoot Doctor, says it’s time to change the way we make resolutions

POWER VS. FORCE Dr. David R. Hawkins gives us an excerpt from the re-release of his acclaimed book

WWW.THEBESTYOUMAGAZINE.CO | 9


INNER YOU

STEPHEN RUSSELL

If your list of resolutions ends up falling by the wayside after the first month, maybe the problem is not you, but with your system. Stephen Russell ,aka, The BarefootDoctor, has some advice on how to make resolutions stick.

A NEW WAY TO

BE RESOLUTE

A

s you are reading this magazine, you probably have the good sense to be interested in, or are already exploring, the world of NLP. So you're probably not one of those silly people who wastes energy and time each year making resolutions to give up this or take up that. This often results in people letting themselves down and subsequently punishing

MAIN PICTURE Stephen Russell practices Taoism, which originated in China

RIGHT Instead of just making a list of resolutions, change your habits permanently

10 | WWW.THEBESTYOUMAGAZINE.CO

themselves, reinforcing the web of self-obfuscation Freud termed our 'ego-defenses'. I'd imagine you've already sussed a more elegant, streamlined way of managing your psycho-behavioral patterns. I've devoted my life to demystifying and translating the Taoist sages of ancient China, who were masters of


STEPHEN RUSSELL

the human condition. They had a wry and radical angle worth preserving that can be helpful, especially when managing the self-destructive urges of what Freud called the 'id'. The id is the primal swirl of conflicting drives in the unconscious, at odds with what we normally think of as common sense. Take giving up any sort of acting out that threatens to sabotage your successful progress along life's thoroughfare, for instance. Matter, everything manifest, including all of nature, exists by resisting the subatomic energy field, and thus comprising a glitch. We addict ourselves to our concepts, beliefs, opinions, and to life itself. We're also capable of addicting ourselves to pursuits and activities that enhance heal, strengthen, purify, refine and develop us. These invariably comprise the regular undertaking of various sets of steps, whether internal ones as in the case of meditation or mental reframe practice, for instance, or

Matter, everything manifest, including all of nature, exists by resisting the subatomic energy field BELOW Giving up smoking is one of the vices most commonly abandoned on 1 January

external ones as in the case of physical movement, such as martial arts or yoga practice. Or a combination of both internal and external steps, as happens when doing any physical moves mindfully. For this addiction to take hold takes a bit of time and repetition, in exactly the same way it takes a bit of time and repetition to get hooked on the destructive habits – even heroin addicts don't get addicted from the first puff or jab. For this to apply to a positive addiction requires willingness to regularly undertake the daily practice. Then you need to communicate with the part of you that rebels and resists, getting it to play along, at least for a trial period. The old Taoists suggested 90 days for this, as it's enough of a span to see and evaluate the results sensibly. It doesn't matter what the practice is, as long as it involves something you do for at least a few minutes each day. Just enough time to truly

RECOMENDED READING Soul Plan By Blue Marsden l Reconnect

with Your True Life Purpose

INNER YOU

make contact with your deeper self This builds up a focused stream of self-affirming force, which in turn grants you far more command over the rebellious aspects of you: that inner beast. As time goes on, if the intention's there, you’ll develop a loving trainer-like approach to the inner beast, and you’ll get the hang of how to coach it. You will show it your desire to develop an internal ecosphere that will be to its liking, as much as yours, and you reward it for its cooperation by feeding it every now and then. So if it wants to go a bit wild occasionally, you let it, but you do it consciously and mindfully, rather than in denial. While it's true your body is your temple, it's your nightclub too. Keep on doing that daily practice of your choice. Some days you get a high from it, some days you don’t, but you do the practice anyway. Gradually, the effects feel so good, you want to spend more time enjoying them, which leaves less time for the others. And that's how you do it. It's not ideal. Nothing is. But at its root lies self-respect: treating yourself as a worthy leader who knows what they're doing, even if sometimes they do swing things a bit to the wild side.b

MP3 DOWNLOAD

The Best You website is packed with loads of great books, DVDs, CDs, downloads, free articles and reports. Check it out now: www.thebestyou.co

When the Past is Always Present By Ronald A Ruden

Easy way to Control Alcohol By Allen Carr

l Emotional

l Allen

Traumatization, Causes, and Cures

Carr is a trusted figure in this difficult area

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INNER YOU

DAVID R. HAWKINS

This excerpt is taken from Power Vs. Force: The Hidden Determinants of Human Behavior, by David R. Hawkins M.D. Ph.D. It is published by Hay House (2012) and available at all bookstores or online at: www.hayhouse.com.

The world was illuminated by the clarity of an infinite oneness, which expressed itself as all things revealed in their immeasurable beauty and perfection.

POWER VS. FORCE

I

n 1939, I was a paperboy in rural Wisconsin and had a 17-mile route. One dark winter’s night, I was caught miles from home in a blizzard. The temperature was 20 degrees below zero, and my bicycle toppled over on an icy, snow-covered field. A fierce wind ripped out the newspapers that I carried in my handlebar basket, strewing them across the terrain. I broke into tears of frustration and exhaustion; my clothes were frozen stiff, and I was far from home. To get out of the wind, I broke through the icy crust

of a high snowbank and dug out a place to burrow into. The shivering stopped and was replaced by a delicious warmth, and then a state of peace beyond all description. This was accompanied by a suffusion of light and a presence of infinite love, which had no beginning and no end, and which was indistinguishable from my own essence. I became oblivious of the physical body and surroundings as my awareness fused with this allpresent illuminated state. The mind grew silent; all thought stopped. An infinite presence

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MAIN PICTURE Dr Hawkins had his first near death experience in the snow

TOP LEFT Swans are a symbol of calm and spirituality

was all that was or could be, and it was beyond time or description.

After what seemed like eons, I was drawn back to an awareness of someone shaking my knee – my father’s anxious face subsequently appeared. There was great reluctance to return to the body and all that it entailed, but I loved my father dearly, and because of his anguish, I chose to do so. In a detached way, I sympathised with his fear of my death, but at the same time, the concept of “death” seemed absurd. This experience was never discussed with anyone. There was no context available with which to comprehend it; I had never heard of spiritual experiences (other than


DAVID R. HAWKINS

those reported in the lives of the saints). But after this experience, the accepted reality of the world began to seem only provisional; traditional religious teaching lost significance, and, paradoxically, I became an agnostic. Compared to the light of Divinity that I had felt bathing all existence, the god of traditional religion shone dully indeed. I had lost religion, but discovered spirituality. During World War II, I was assigned to hazardous duty on a minesweeper, and often brushed close to death, but unlike my fellow crewmembers, I had no fear of it. It was as though death had lost its authenticity. After the war, I worked my way through medical school, as I was fascinated by the complexities of the mind and wanted to study psychiatry. My training psychoanalyst, a professor at Columbia University, was also an agnostic, so both of us took a dim view of religion. The analysis went well, as did my career, and I became

quite successful. However, I didn’t settle quietly into professional life: I succumbed to a progressive and fatal illness that did not respond to any available treatment. By the time I was 38, I knew I was about to die. I didn’t care about my body, but my spirit was in a state of extreme anguish and despair. As my final moment approached, the thought flashed through my mind, What if there is a God? So I called out in prayer, “If there is a God, I ask Him to help me now.” I surrendered to whatever God there might be, and went unconscious. When I awoke, a transformation of such enormity had taken place that I was struck dumb with awe. The person I had been no longer existed. There was no personal self or ego left – just an infinite presence of such unlimited power that it was all that was. This presence had replaced what had been “me,” and the body and its actions were controlled

I broke into tears of frustration; my clothes were frozen stiff, and I was far from home. To get out of the wind, I broke through the icy crust of a snowbank and dug out a place to burrow into

INNER YOU

solely by the presence’s infinite will. The world was illuminated by the clarity of an infinite oneness, which expressed itself as all things revealed in their immeasurable beauty and perfection. For nine months, this stillness persisted. I had no will of my own; unbidden, the physical entity went about its business under the direction of the infinitely powerful, but exquisitely gentle, will of the presence. In that state, there was no need to think about anything. All truth was self-evident; no conceptualization was necessary or even possible. At the same time, the nervous system felt extremely overtaxed, as though it were carrying far more energy than its circuits had been designed for. b

This is an excerpt from David R. Hawkins’ book, Power vs. Force, available at all good book stores.

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NLP TRAINING FEATURE PERWEEN WARSI

with RICHARD BANDLER Co-Creator of NLP

in London MASTERCLASS

with RICHARD BANDLER

8th May 2014

INTRODUCTION TO NLP

An evening with Richard Bandler 9th May 2014

LICENSED PRACTITIONER OF NLP 10th – 16th May 2014

LICENSED MASTER

PRACTITIONER OF NLP 11th – 19th October 2014

Book today on +44(0)207 927 6500 www.nlplifetraining.com info@nlplifetraining.com 14 | WWW.THEBESTYOUMAGAZINE.CO


THE BEST YOU

ENJOY LIFE

THE BEST

YOU

Life Without Limits

TM

Laughter, humour, travel, love - these add the sparkle that make life worth living. Climb a mountain, give to others, start a family, embrace life. What are the things you wish you had done but haven’t yet? Life is no rehearsal - find ways to enjoy it, whenever you can!

GOING TO EXTREMES

Most people have at least one extreme activity on their bucket list. Is your choice on ours?

MIRACLES AND BLESSINGS

Best-selling author Pam Grout has some theories on letting awesomeness into your life


ENJOY LIFE

BUCKET LIST

GOING TO EXTREMES

E

verybody has a bucket list, whether it’s on an official, laminated document, or just a few ideas floating around. But at this time of the year, people have pretty specific things they’d like to do, so we’ve put together a festive-themed

bucket list comprised of things to accomplish during the Yuletide. Don’t panic, you don’t have to do them all this year – keep them in mind for future Christmases. Some of them are fun and others are for the good of humankind, so spread them out, but be sure to do a couple this year.

BUNGEE JUMPING

Part of enjoying life is living for the moment, so don’t wait until you’re on your deathbed to make a list of what you should’ve done. Life is happening now, so start ticking things off that bucket list.

SCUBA DIVING

As far as obvious extreme bucket list items go, bungee jumping is right up there. If you’re not afraid of heights, chances are high (excuse the pun) that this one’s on your list. There are so many great places around the world that you can take part in this extreme sport, and if you’re too much of a baby to step off the ledge alone, you can always go tandem with a friend or partner. Just make sure that you do it at a safe location and their equipment you use meets safety regulations.

Colourful coral and fluorescent fish – that is what you can expect when you go scuba diving in the tropics. Unlike bungee jumping, this isn’t an activity you can just go out and do alone. You have to undergo a training course and go out with an instructor and get certified. You can do this in a tank before you go on holiday, but many popular holiday destinations have diving schools. Once again, make sure they meet health and safety requirements before you head out to sea.

WORLD’S BEST: Victoria Falls, Zimbabwe

WORLD’S BEST: Rocktail Bay, South Africa

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BUCKET LIST

SKYDIVING What would a list of extreme activities be without the mention of skydiving? You can do this pretty much anywhere in the world, but looking at gorgeous scenery on the way down just makes it that much better. Even though the distance to earth is much greater, skydiving is a lot less scary than bungee jumping. That’s because you are with your instructor so you don’t have to make the decision to step out of the plane.

WORLD’S BEST: Taupo, New Zealand

SHARK CAGE DIVING

ENJOY LIFE

ABSEILING If jumping out of a plan or off a bridge isn’t your cup of tea, abseiling might be a good compromise. It has some of the thrill and it’s a fun group activity as well. We suggest it as a fun day out if you are going on a group holiday to warmer climes. Or if you wait until summer, there are great places to go locally. It’s a great team-building exercise as it teaches teamwork and trust. And you will go with a guide, so there’s no need to be scared.

WORLD’S BEST: Egmont National Park, New Zealand

SNOWBOARDING

Ever dream about getting up close and personal with a Great White? Or perhaps it’s more of a Jaws-like nightmare. The basic idea is you get into a wetsuit, strap on an oxygen mask and jump into a cage. That is then lowered down into shark-infested waters where you can see these beautiful creatures up close. Never feed them, though.

Known as skiing’s rowdier cousin, it can result in some pretty fuelled altercations on the slopes. It might take you some time to get to the “extreme” stage of your boarding experience as you’ll be stuck on the kiddie slopes with the instructor. But if you go back for a few more seasons, you’ll be doing somersaults and irritating skiers with the best of them.

WORLD’S BEST: Tiger Beach, the Bahamas

WORLD’S BEST: Tignes, France

DIRT BIKING This isn’t something you can just jump into and do once like some of the other items on this list. It’s more of a lifestyle choice. You can go to a track and rent one for an hour or two. If it really blows your hair back, literally and figuratively, do it a little more often. Don’t attempt tricks right away! You will break something, most likely yourself.

WORLD’S BEST: Lake Havasu City, United States

GLACIER HIKING This activity is a less popular than some of the others that we’ve mentioned, but that’s only because there aren’t very many places to do it. It’s exactly what you imagine it to be, but far more breathtaking than your imagination could possibly comprehend. Best to go in a guided group. You can rent the equipment as walking on glaciers with your Nike Airs just isn’t going to cut it.

WORLD’S BEST: Langjokull Glacier, Iceland WWW.THEBESTYOUMAGAZINE.CO | 17


WE SUPPORT

Nelson Mandela Children’s Fund With the passing of Nelson Mandela, we are dedicating this issue to his legacy, and the Nelson Mandela Children’s Fund is a large part of it.

T

he Nelson Mandela Children’s Fund was established by Mr Mandela when he became President in 1994 as a personal commitment to improve the treatment and future prospects of children in South Africa. He was so determined to see the charity succeed that he donated a third of his Presidential salary for the five years he was in office. Still relatively young compared to other development and aid organisations, the Nelson Mandela Children’s Fund has evolved into an internationally recognised charity with the welfare of children at its core. On average, we help up to 87,000 children and young people through our vital programmes of work each year. Our latest project is to build a specialist paediatric academic and tertiary referral hospital providing child-centred, best

quality medical services to children of Southern Africa, irrespective of their social and economic status. The Nelson Mandela Children’s Fund has experienced first-hand the glaring inadequacies of the paediatric healthcare system in Southern Africa. Based on this, Mr Nelson Mandela asked us to champion this very important initiative, which will be known as the Nelson Mandela Children’s Hospital. Mandela was inspired to create the organisation by a personal experience: “One night, just before the country’s first democratic elections, I was leaving a meeting when a group of children ran up to my car. It was freezing, and yet they were scantily dressed. These children were part of that phenomenon we call “street kids”. That night I could have given them some money, and with my conscience

Our latest project is to build a specialist paediatric academic and tertiary referral hospital providing childcentred, best quality medical services

eased, gone home to a good night’s rest. But I had a sleepless night, tossing and turning. I kept on seeing their faces, so young and yet already so old because of life on the streets. It was then I conceived the idea of a children’s fund, dedicated to the needs and aspirations of our youth.” For more information, please visit www.mandelachildren.org.uk or telephone +44 203 077 1231

OTHER WORTHY CAUSES WE SUPPORT Teenage Cancer Trust www.teenagecancertrust.org

SMA Trust www.smatrust.org

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Katie Piper Foundation www.katiepiperfoundation.org.uk

War Child www.warchild.org.uk

Children Of The Night www.childrenofthenight.org

The Children’s Trust www.thechildrenstrust.org.uk


You never know who the next Madiba will be.

In Sub-Saharan Africa, there is an estimated 125 deaths for every 1000 children under the age of 5. With only four children’s hospitals in Africa, these are not enough to care for the health needs of our children. But with your compassion and spirit of giving, we can build the Nelson Mandela Children’s Hospital and improve our children’s wellbeing so that they too can lead a nation. Visit www.mandela-children.org.uk for WWW.THEBESTYOUMAGAZINE.CO more information. | 19 Nelson Mandela picture courtesy of Jürgen Schadeberg. www.jurgenschadeberg.com

R


ENJOY LIFE

PAM GROUT

MIRACLES&

BLESSINGS

Six months ago, Pam Grout launched a brand new chapter of her version of AA, which stands for Amazing Awesomeness. The best thing about this version of AA is that it only has two steps.

S

tep one, admit that “something amazingly awesome is going to happen to me today.” First thing every morning, before I throw off my covers, before I leap out of bed, before I fire up the old Mr. Coffee, I proclaim to the world that something unexpected, exciting and amazingly awesome is going to happen to me today. It takes what, three, four seconds? Yet it’s one of the most important things I do each morning. The first few minutes of every day pre-paves the next 24 hours with positive expectations. It sets up a powerful intention, a forecast on which I choose to focus. And it never fails to come true. Step two, come to believe in blessings and miracles. I pretend to be a private investigator assigned the task of finding all the beauty and largesse in the world. The dominant paradigm might suggest otherwise, but practiced with regularity, this ritual has allowed me to see things in a whole different way. Instead of looking for problems, I’m on the hunt for blessings. And like Chicken Man used to say, “They’re everywhere. They’re everywhere.”

To make sure my thoughts don’t return to their slacking tendencies, I also text three blessings (A.K.A. amazing awesomeness) each morning to five friends who I refer to as my “power posse.” The only stipulation is the list has to be different every day. I often liken myself to Lewis or Clark, scouting important new territory. Because we get out of life whatever we focus on, practicing these two simple steps has radically changed my life. Since I’m writing about travel today (being a travel writer is one of the amazingly awesome things I get to do) and looking over my itinerary for an upcoming trip to Namibia, I thought I’d demonstrate this simple program by sharing the awesomeness from a recent adventure to Belize: Thursday: Easy, on-time flights, staying on a 7200-acre rainforest preserve and drinking Argentinean wine with the resort’s South African manager. Friday: Exploring a 3000-yearold Mayan site, howler monkeys who sound like Jurassic Park and rescuing my favourite hat before it plunged down an 800foot waterfall. Saturday: Swimming three-

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What’s the point of being realistic?” –Will Smith

MAIN PICTURE Magic is everywhere. You just need to look for it

BELOW Many places in nature make you feel awesome

feet away from a three-foot loggerhead turtle, seeing lemon sharks, barracuda and a giant school of blue tang and being invited to watch the Caribbean cup soccer finals on an outdoor TV while eating just-caught barbecued lobster. Sunday: Egrets and pelicans on my morning beach walk, mimosas and gelato before my 10 a.m. flight and getting home 30 minutes early. What will you declare today? b

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MORE FOR LESS THIS NEW YEAR Paul McKenna Confidence CD set RRP £30

Discounted price £19.90

Anthony Robbins Living Health CD set RRP £166.00

Discounted price £140.00

Voicepower the Seminar DVD by Laura Spicer RRP £127.00 Current discounted price £77.00

New discounted price £69.00

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To welcome you to 2014, we are slashing the prices of some of our most popular items. So, the only thing you need to ask yourself is, “How do I want to become the best this year?”

Brian Mayne’s Goal Mapping The Success DVD RRP: £49.99

Discounted price £40.00

Anthony Robbins Love & Passion CD set RRP £250.00

Discounted price £200.00

Richard Bandler Personal Enhancement RRP £150

Discounted price £99.00


With mourning for

NELSON MANDELA'S

death a global phenomenon, The Best You looks back at some of the turning points that made him not only the "father of the nation" of South Africa, but a universally recognised icon for perseverance, justice, dignity, wisdom, and freedom.

M MANDELA: FREEDOM

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andela’s father perhaps foreshadowed his son's later defiance of authority when he defied a call from the local white magistrate to appear before him. In retaliation, the magistrate dismissed him from his post as chief. Losing much of his wealth, he was forced to relocate with his family to the little village of Qunu, where his wife's family lived. Here, young Mandela enjoyed a traditional upbringing, herding cattle from the age of five, playing on the veld, sleeping under the stars with other boys of the village, swapping tribal stories and learning to fight. At the age of seven, Mandela's natural talents and agile mind were spotted by a friend of the family, who suggested he attend the local Methodist school. He became the first from his family to receive a formal education. On arrival, he was given a new British Christian name by his teacher, Miss Mdingane. Why she chose it, no-one knows, but that was the


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moment Rolihlahla became Nelson Mandela. Life at Qunu continued for two more years until Nelson's father died. It was then that Chief Jongintaba Dalindyebo, acting regent of the Thembu people, repaid a debt of gratitude he owed Nelson's father by adopting the boy. Nelson now moved to Mqhekezweni, Jogintaba's seat of power. Here, he began training as a royal adviser, attending tribal meetings and seeing for the first time indigenous African politics in action. "I noticed,” said Mandela, “how some speakers rambled... I grasped how others came to the matter at hand directly, and who made a set of arguments succinctly and cogently. I observed how some speakers used emotion and dramatic language, and tried to move the audience with such techniques, while others were sober and even, and shunned emotion." Jogintaba's advice on leadership stayed with him, too: "A leader... is like a good shepherd. He stays behind his flock, letting the most nimble go on ahead, whereupon the others follow, not realizing they are being directed from behind." Further lessons came from the storytelling of an older chief, Chief Joyi, who told the people of the village of the history of the Thembu, of the coming of the white man and how it spelled disaster for the Africans. A similar message was delivered at the tribal coming-of-age ceremony where the boys of the village were circumcised. By no means a radical at that stage, he says: "At the time I looked on the white man not as an oppressor but as a benefactor, and I thought the chief was enormously ungrateful." But the chief's words stayed with him, and over the following years he began to see the relationship between African and white man in a very different light. Neverthless, at this time Mandela aspired to be a "black Englishman". Going through the white-run education system at the Clarkebury Institute in the Transkei, Mandela adopted British customs, wearing boots for the very first time, eating (though at first awkwardly) with a knife and fork and becoming trained in the ways of modern European civilization. He admired the governor of the school, Reverend Harris, for his passionate belief in the good work he was doing in educating Africans, a view Mandela reiterated many years later. Harris was humble, kind, firm and above all, fair. This was the trait Mandela admired most in others. After his move to Healdtown College in Fort Beaufort, Mandela was taught that "the best ideas were English ideas, the best government was English government and the best men were Englishmen." But he began to see how strong personalities among the Africans could stand their ground against whites. The self-important and overbearing principal of the college, Dr Arthur Wellington, was on a number of occasions put in his place by one African teacher, Reverend Mokitimi. Nelson began to realise that perhaps the white man was not the all-wise benefactor he had believed, and that the African did not always need to be his lackey. As World War II broke out in Europe, Mandela's education continued. He was a fervent supporter of Great Britain - wanting the country to stay free of the oppressive and racist regime of

MAIN PICTURE Mandela’s image has been reproduced in many artistic styles

BELOW The South African flag was redesigned in 1994

COVER STORY

Nazism, and not yet seeing the irony in such a view. He also started to express his own sense of justice. By 1940, he was studying law at Fort Hare University, the only black university in South Africa. In 1941, he refused to accept election to the student council as a protest against conditions at the establishment. He was eventually forced to leave the university because of his stance. Many events opened Mandela's mind to the injustices of white rule. But it was when he returned to Mqhekezweni and confronted an injustice from his own tribe – the threat of being forced into an arranged marriage that none of the parties wanted – that he and his adoptive brother, Justice, ran away to Johannesburg. It was here that Mandela saw the way white capitalists ruthlessly exploited black labour in the gold mines to make the few whites at the top extraordinarily wealthy. It shocked Mandela, and his world view began to radically change. Impoverished and struggling to get work, he met the selfeducated lawyer, Walter Sisulu, who secured him a job as a clerk in the liberal-minded law firm Witkin, Sidelsky and Eidelmann.

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COVER STORY THE BEST YOU

In 1944 Mandela became a member of the African National Congress, which initially sought peaceful means of resistance to white oppression

Here he was introduced to Communism by a colleague, Nat Bregman, though he thought Communism misunderstood the problems in South Africa - emphasising as it did class rather than race as the criterion for oppression. Even at this supposedly liberal establishment, Mandela was exposed to further indignities. "I was dictating some information to a white secretary when a white client whom she knew came into the office. She was embarrassed, and to demonstrate that she was not taking dictation from an African, she took a sixpence from her purse and said stiffly, 'Nelson, please go out and

get me some shampoo from the chemist.' I left and got her shampoo." In 1944 Mandela became a member of the African National Congress, which initially sought peaceful means of resistance to white oppression, modelling itself on the peaceful protests of Gandhi in India. By 1948 he had become chief executive of the Youth Wing of the ANC and was being continually harassed and arrested by the white regime for his work. These arrests were just another expression of the systemic racism of South African society, which was developing a more sinister instrument of oppression: the

DID YOU KNOW ? Nelson Mandela’s autobiography, A Long Walk to Freedom, was adapted into a film starring Idris Elba in the title role. It was directed by Justin Chadwick. Nelson Mandela actually passed away during the London premier of the film on 5 December 2013. The theatre was packed with VIPs and distinguished guests, and they were understandably grief-stricken when the film ended and the news was broken to them. The Duke and Dutchess of Cambridge were there and commented on his passing to the news cameras.

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ABOVE Mandela looking jovial and confident at the Rivonia Trial

BELOW Mandela with his second wife, Winnie

law. Throughout the preceding century and a half, African tribes had been dispossessed of their lands by whites through the steady processes of warfare and forced purchase. In each case, the whites had taken the best for themselves. By the late 1940s, the racist government was developing a whole new strategy. The injustice incensed Mandela. After many attempts to fight the system legally, being banned from travelling and arrested on numerous occasions, in 1961 Mandela finally became convinced of the need for armed struggle against South Africa's white oppressors. He co-founded and organised the MK Group, the military wing of the ANC, received training from Marxist revolutionaries and began to organise bomb attacks in South Africa. Of his subsequent arrest along with nine others in 1963, the calls for the death penalty, and he and his fellow prisoners' long years of imprisonment, much has been written. Forced to dig out lime from a quarry in his early years of imprisonment on Robben


THE BEST YOU COVER STORY to find a way to live together. His work and his legacy is a bigger story than that of one man's fight for freedom for one particular group. It is one of striving for fairness and justice for all, whatever the colour and whatever the creed. Nelson Rolihlahla Mandela, did not simply "bend the tree" as his name foretold. He shook it, from roots to branches. He managed to bend the whole of South Africa to his vision of equality and justice. Now that is a “troublemaker” of the very best kind.

NELSON MANDELA AT A GLANCE

Island, Mandela was refused sunglasses in the glaring light. His eyesight was permanently damaged, but his resolve held. While breaking rocks to make gravel, he successfully fought the South African Law Society, who tried to have him struck off as a lawyer, writing legal letters from his jail cell at night. He found new ways to resist, working alongside his co-prisoners to outwit his guards. His resolve never broke. He maintained an unshakeable belief in justice, never wavering from his sense of the rightness of his cause. During his incarceration, out of sight for 27 years, he never compromised. He refused to renounce the principles that had put him there - even when doing so would have meant release from prison. Mandela, affectionately called Madiba after his Xhosa clan name by those who feel close to him, was an extraordinary man. As a symbol of the fight for right against the injustices of the South African Apartheid regime, Mandela became a world-recognised icon. But he also became far more than that. After his release in 1990 and the election in which he became South Africa's first president with a full mandate from blacks and whites, Mandela strove to heal the country's deep divisions. He knew that for South Africa to survive in peace, blacks and whites needed

ABOVE Nelson Mandela in his youth, before his incarceration, wearing his tribal attire

He knew that for South Africa to survive in peace, blacks and whites needed to find a way to live together

 Born in 1918 in Qunu, Transkei region of South Africa meeting refugees and displaced persons in more than 20 countries.  Given the name Rolihlahla, meaning “troublemaker”.  In 1925 he became first member of his family to go to school, aged 7  Attended school and university at Fort Hare, where he met Oliver Tambo, who became a long time friend and freedom fighter  Left Fort Hare without a law qualification after making a stand against the administration about the quality of food  Ran away to Johannesburg to escape a forced marriage and met Walter Sisulu  Joined the ANC in 1944 and became leader of the Youth Wing in 1948  Strove for peaceful resistance to white domination, but increasingly began to realise that white rule might need to be stopped using force  In 1961 co-founded the MK Group, the military wing of the ANC, alongside Joe Slovo  Commenced a campaign of sabotage through bombing, with the intention of affecting property and not taking life  Tried and found guilty in 1964 of attempting to overthrow the government  Sentenced to life imprisonment rather than execution  Joined the ANC in 1944 and became leader of the Youth Wing in 1948  Became a symbol for South African injustice and a central figure in its eventual dismantling  After his release in 1990, led negotiations with the South African government  Elected as President of South Africa in 1994, the country’s first black chief executive  Oversaw the setting up of the Truth and Reconciliation Committee to bring peace between blacks and whites  In 1999 he retired from politics, but continued his activism and philanthropy  In 2007, he founded the group known as the Elders, a group of world leaders intent on solving world problems  Died 5 December 2013, aged 95

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COVER STORY THE BEST YOU

BRIAN is the Mayne Event Recognised as one of the leading voices in goal-setting and motivation, Brian Mayne has a distinct British approach to personal development. So how did the one-time illiterate showman become a trainer in the Tony Robbins’ development programme and go on to create Goal-Mapping?

MAIN PICTURE Brian Mayne started life as an illiterate showman

B

rian Mayne claims descent from both the Smart family of Smart’s Circus fame and the Chipperfield’s Circus family. No surprise, then, that his early life was dominated by travel, as his family’s travelling funfair equipment business moved around the country. With two bases, one near London and one on the Isle of Wight, where he stayed at different times of the year, it’s no surprise that he never received continual schooling. Though education was

never going to be as important as learning the family business, he also preferred to drop out of school at 13 and work for another reason. Brian suffered from severe dyslexia. By the age of 18 his reading and writing had deteriorated so badly that he “couldn’t fill out a cheque book”, he remembers. Nevertheless, he was determined to make something of his life, being inspired by the success of his father, who was also illiterate, and by the fact that as the oldest son, he was expected to take over the family business.

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We had a very alternative music policy and people liked it and came from all over.

After helping run the family’s gift shops, café and amusement arcades, in 1981 he took the business in a new direction by starting a nightclub. He was the youngest licensee in the UK, and his club, decorated with waltzer cars, hot dog kiosks and other old fair ground equipment, was a massive hit. “We had a very alternative music policy and people liked it and came from all over. We were in all the music magazines at the time. We had pop stars coming to the place and we’d become very successful. I


THE BEST YOU

LEFT Bernardo Moya chats to Brian Mayne in a video interview

stayed in that business for 13 years,” he remembers, savouring the happy times. Then came the recession of the ‘90s, just at the point that Brian was expanding the business to embrace a new club dedicated to the nascent rave scene. The move was a disaster. “The real problem was me,” Brian admits. “I was terrified of the change that I could see was coming. And rather than taking responsibility and dealing with the change I buried my head in the sand.” With his father retired and his brother too young to take control, the responsibility to adapt should have been shouldered by Brian. That didn’t happen, and a few years later he woke up bankrupt and with £1,000,000 worth of debt. “I lost my home. My marriage fell apart under the pressure. I moved back into my old bedroom at my parents’ house on charity and signed onto income support for the first time in my life.” This was the low point of Brian’s life. It was then that friends persuaded him to get out of bed and work for them in sales. He was 29 years old and could put nothing on his CV, even if he had been able to write one, because he hadn’t worked for anyone else. Brian joined the sales team “out of desperation” with a very negative attitude. Of course, this didn’t help sales.

“I was hopeless at it. I was blaming the world for my sorry situation and wanted to moan about it at every opportunity. I quickly started to realise that people like to buy things from happy positive people and not miserable moaning negative people.” It was here that he was introduced to the idea of positive thinking and goal setting at a seminar organised by the company. Although he’d heard such messages before. “This guy put a little bit of additional information, some simple science to back up what he was saying.” That little piece of neuroscience helped him accept the message – that the serotonin released in positive thinking helps us open new pathways and seek solutions. The message got through to Brian, and he decided to adopt the positive-thinking philosophy “100 per cent” for a year. He used it in all areas of his life, treating his life “as an experiment”. One of Brian’s most important goals was to learn to read, despite being diagnosed as dyslexic. “I learnt to read by telling myself I could and by connecting up the brain cells and releasing serotonin.” Brian confides that he has been tested and is still dyslexic, “but,” he adds, “my brain has made some connections that have compensated for it.”

I quickly started to realise that people like to buy things from happy positive people BELOW Being part of the circus is all Brian Mayne knew from an early age

COVER STORY

Learning to read gave him a huge lift in his self-esteem and he set about reading more personal development works. It was then that life for him “took off”. He became the company’s top salesman and was asked to teach others what he’d learned. His teaching style was highly effective. “I suppose the fact that I hadn’t been traditionally educated made me explain things in very simple ways, which seemed to work very well for people rather than taking a very academic approach and using ten words when one would do.” From here, someone in the company recommended him to the Anthony Robbins organisation, and in 1993 he started his training career. Meanwhile, after a flash of insight, Brian developed his own goal-setting approach with a very specific technique for achieving goals. “This technique, what I call GoalMapping, just started to take off. I used it first myself for about a year and it really helped me to advance myself, advance my goals and pay off my debt. It’s now gone out to

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COVER STORY THE BEST YOU

I want to give a lift to seven million people if I can with the simple systems of success I have developed

Goal setting I think was seen as a very soft skill over 2 million people around the world.” Nowadays Brian divides his time between his wife and two children and travelling the world to give inspirational talks, developing new products and running Goal-Mapping seminars. His Goal-Mapping system is established as part of the graduate programme run by British Telecom and several blue chip organisations and is being used increasingly in an educational context - an area Brian thinks is vital for it to reach. “I think the education system has been structured for a long time to teach people hard skills and technical knowledge. Goal setting, I think, was seen as a very soft skill. If you weren’t fortunate to be born into a family where setting goals in a structured way on paper was the norm, or you didn’t mix with people that did that or you didn’t go and work with a team that did that, chances are that you would never discover it in your life.” Brian’s Goal-Mapping has now reached nearly 600,000

students, from primary schools right the way to university. It’s an impressive achievement, and since we’re talking about goals, what is Brian’s goal, now? His answer is as bold as it is simple: “I want to help lift seven million lives, to give a lift to seven million people if I can with the simple systems of success I have developed. I feel that if I can do that then it has been a life well spent.” And is there anything else? “To balance that with lifting my own two children’s’ lives - because sometimes in my desire to run off round the world and speak at a big conference somewhere and help to lift the lives of a thousand people, I forget that there are two little lives at home that need me.” He looks thoughtful. “And there’s that bigger life, too – my wife. So I’m always looking for the balance,” he smiles. b

Click here for your free goal-mapping programme with Brian Mayne

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ABOVE A big part of acheiving your goals is planning them RIGHT Brian was determined to learn how to read

BRIAN MAYNE AT A GLANCE

l Born to a family of travelling showpeople in 1962 l Lived a life on the road with the family funfair business l Struggled to read and write due to dyslexia l Left school at 13 to work in the funfair l In 1981, started a nightcub on the Isle of Wight. He was just 19 years old l After trying to enter the rave scene, went bankrupt in the 1990s with £1,000,000 of debts l Worked in sales because he had nothing better to do l Learned about positive thinking and decided to experiment with positive thinking on himself l Learned to overcome his dyslexia and began to read l Became successful salesperson and started training others in personal development l Picked up by Anthony Robbins Organisation, and became a trainer for them l Created Goal-Mapping l Plans to lift the lives of 7 million people l Is happily married, and has two children


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BOOK REVIEWS

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YOU

Life Without Limits

TM

Education is the most powerful weapon which you can use to change the world.� – Nelson Mandela

Great reading, viewing and listening to empower, entertain, enrich, delight and enhance. The Best You rounds up classics and new books and media products that will make a positive difference in your life.


BOOK REVIEWS

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MANDELA: THE AUTHORISED BIOGRAPHY BY ANTHONY SAMPSON

Widely considered to be the most important biography of Nelson Mandela, Antony Sampson’s remarkable book has been updated with an afterword by acclaimed South African journalist, John Battersby. Long after his presidency of South Africa, Nelson Mandela remained an inspirational figure to millions – both in his homeland and far beyond. He has been, without doubt, one of the most important figures in global history. His death, on 5 December 2013 at the age of 95, resonated around the world.

It is hard to believe that a better biography will ever be written.” – Justin Cartwright, Sunday Telegraph

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BOOK REVIEWS

STREET KNOWLEDGE BY KING ADZ

An encyclopaedia of street culture for those who love Banksy or Irvine Welsh and want to know about the cutting-edge talents, past and present, who have shaped urban cool. This eye-catching insider’s guide includes old-school graffiti legends, avant-garde street artists, filmmakers, DJs, designers, writers and poets who have influenced urban culture. From the groundbreaking New York artists of the 1980s to the unique work of modern-day Iranians, this book shows how street culture has penetrated every aspect of modern life.

Adz’s volume succeeds as a visual travelogue of street art and cutting edge design.” – Publishers Weekly

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BOOK REVIEWS

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POWER VS. FORCE BY DAVID HAWKINS

Building on the accumulated wisdom of applied kinesiology and behavioral kinesiology, David R. Hawkins, M.D. has taken muscletesting to the next level, in an effort to determine what makes people and systems healthy, effective and spiritually sound.
 Power vs. Force has become a spiritual classic and massively influential across the world. Now, Dr Hawkins reflects on his teachings and provides the definitive update on this timeless text. The whole book has been rewritten with the insights of decades of experience since original publication.

You spread joy, love and compassion through what you write. The fruit of these three is peace, as you know.” – Mother Teresa

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BOOK REVIEWS

THE MILLIONAIRE MINDSET BY GERRY ROBERT

The Millionaire Mindset gives you a treasure chest of practical strategies that will guarantee success for anyone. This is about ‘ordinary’ people creating ‘extraordinary’ income. You will learn: • Why you have produced the income you have thus far and how to change it • How you can create a blueprint for your life and put it into action • How to become financially free doing things you enjoy doing • A step-by-step system to break bad habits once and forever • How you can attract more money into your life • The power of your mind and how to control your thinking • How to create Multiple Sources of Income (MSI)

The Millionaire Mindset can be a vehicle for you to achieve greater abundance right here, right now.” – Mark Victor Hansen, co-author, Chicken Soup for the Soul series

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BOOK REVIEWS

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THE SOCIAL MEDIA BIBLE BY LON SAFKO

The Social Media Bible is a comprehensive, 700-plus-page social-media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised third edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

This book deftly takes you from ’Social Media 101’ all the way to PhD status in a format that is easy to browse, informative, and powerful.” – Tom Asher, Director of Consumer Relations, Levi Strauss & Co.

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THE BEST YOU

LIVE LOVE LEGACY

THE BEST

YOU

What do you want to be remembered for? What are your relationships like with those around you? How does life treat you - and how do you treat your life? There is so much good in you. Enrich your life with the passion you feel and the connections you make.

Life Without Limits

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JUST WRITING MY NAME Graffiti artist Rustum Carelse explains why he does what he does while explaining the difference between graffiti and street art

LEAVE YOUR DIVORCE IN 2013 If you got divorced last year, that’s where you should leave it. Divorce coach Sara Davison has some uplifting advice

WHAT DOES IT TAKE…

...to be an ambassador? We chat to the Ambassador of the Republic of Panama


LIVE LOVE LEGACY RUSTUM CARELSE

JUST WRITING There are many reasons why Rustum Carelse started writing graffiti. Most can be attributed to juvenile curiosity. As a teenager, seeing pieces on the highway intrigued him, and he wanted to know the story and techniques behind them.

T

o this day I’m still not completely sure why I write. Part rebellion, part self-expression, without rules or regard for public or private property. I realise the immature nature of this impulse, but the powerful feeling of ultimate freedom cannot be overstated. For most writers, especially bombers, graffiti is the pinnacle of their egos and bravado. They thrive on respect and recognition for productivity, work ethic, style and painting in difficult, dangerous and obscure locations (trains especially). All the while remaining relatively anonymous outside of the small underground community of other writers, it’s a strange mix of fame and anonymity. Street art is a complex topic for most people, especially graffiti writers. On the one hand, I have to respect getting up as it involves many of the same risks graffiti does. Some of their concepts are original and well thought out. On the other hand, one of the

E M A N MY

hardest things to learn as a graffiti artist – and one that is rarely mastered – is full command of the aerosol can (can control). Yet most street artists arm themselves with pre-made wheatpaste posters or stencils which require little to no ability or technique to execute. There are a few exceptions to this, such as 10 metre high wheatpasted posters and multi-layered stencils. When you work on perfecting your craft for many years and maintaining a consistent work ethic it is frustrating to watch a trend emerge overnight based on easily and (mostly) badly executed stencils, affecting global opinions on graffiti as a whole and altering the landscape in which you operate. As with most art movements, there are the pioneers of street art (Blek le Rat, Banksy, etc), and there are the imitators, following trends for cheap fame. While I have no problem with Banksy or his work, I do have a problem with

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The imagery is simple, powerful and sometimes humorous, often with a powerful political message

the masses of imitations he has spawned. This is more an issue with global art trends and the effects of mass media than anything about street art itself. I can understand the appeal of street art to people who have had little exposure to it before. The imagery is simple, powerful and sometimes humorous, often with a powerful political message. This has, however, led to unfair criticism of more traditional graffiti, as it lacks a “message”. This is due to a lack of understanding about the differences between the two.


RUSTUM CARELSE

LIVE LOVE LEGACY

BUT, WHAT DOES IT MEAN? WRITER A practitioner of writing, or a graffiti artist.

BOMB To bomb or hit is to paint many surfaces in an area. Bombers often choose to paint throw-ups or tags instead of complex pieces, as they can be executed more quickly.

GETTING UP To develop your reputation or “rep” through writing graffiti.

PIECE (short form of masterpiece) A large, complex, and labor-intensive graffiti painting. Pieces often incorporate 3-D effects, arrows, and many colours and colour-transitions, as well as various other effects. These will usually be done by writers with more experience. Originally shorthand for masterpiece, considered the full and most beautiful work of graffiti). A piece requires more time to paint than a throw-up. If placed in a difficult location and well executed it will earn the writer more respect. Piece can also be used as a verb that means: “to write”.

People tend to lump graffiti and street art together. This is tricky, because while there are obvious similarities, there are fundamental differences. Graffiti, unlike street art, is self-curated. Some existing “regular” artists have added “street” to their titles to gain recognition by latching on to a trend, fronting as a pseudo graffiti artist slash street artist to gain wealth and fame in the art world. These “fakes” would not get away with their false recognition in the graffiti community due to personal checks and high standards (and getting your head kicked in). This can be frustrating to a lot of writers who put in the hours long before the street art explosion. Graffiti can be a paradox. Despite their juvenile beginnings, many young

“vandals” for whom graffiti is more than a fleeting interest grow up to be very successful illustrators, animators, directors, copy writers, tattoo artists, designers etc. Yet these same artists end up spending considerable amounts of money to fulfill the urge to paint graffiti on the weekends. Graffiti has taught me respect, discipline, good work ethic, given me a unique identity, and most importantly kept me inspired in an increasingly monotonous world. In the end, it’s the ageold case of mass media appropriating another subculture. This has a positive and negative impact on the movement, depending on your perspective. For aspiring writers turned fine artists, the increased exposure will

Graffiti has taught me respect, discipline, good work ethic, given me a unique identity

help them get gallery space. But personally, I’d prefer if graffiti stayed out of the galleries and remained as it began, an underground subculture with its own set of rules. b

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LIVE LOVE LEGACY SARA DAVISON

LEAVE YOUR DIVORCE IN 2013

With any relationship break up there is heartache and pain. Some splits are more manageable than others, and some people cope better than others, but even then there will be dark times. Sara Davison lets us know how to get past the pain.

G

etting divorced can mean a lot of change in your life while dealing with a rollercoaster of emotions. Whether it was your decision or not, it can rock the strongest of people. If you got divorced in 2013, you will be learning to cope with some of these life changes and challenges, such as: • Being single for the first time in years • Losing friends who take sides • Becoming a single parent • Moving out of your home • Working through piles of paperwork for your lawyer • Spending more than you expected on legal fees • Feeling overwhelmed emotionally • Anxiety about your future

All this is part of your divorce journey and can be unsettling and take time to adjust. Christmas can amplify these feelings, as it is traditionally a time for families. But don’t worry; the good news is there is a light at the end of the tunnel and there are many of us to prove it. Divorce doesn’t have to be the end of your happiness; it can be just the beginning. You now have the opportunity to redesign your life just the way you want it. So as the new year approaches, this is the perfect time to start planning for your future so that next year will be happier and more positive for you. I’m a big believer that it’s not what happens to you in life, it’s what you do about it that counts. So here are my 5 steps for a

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fresh start in 2014: Decide to take control back of your life: Be a role model for your friends and family. Don’t live life in the past as that’s gone now and you cannot change it. Nobody likes a moaner so drop your break-up story and leave that bitterness behind you. You have the opportunity now to


SARA DAVISON LIVE LOVE LEGACY redefine yourself and create a fabulous future. to Grab it with both hands. Face your emotions: Identify any negative emotions you are feeling and let them flow. Facing them head on diminishes the fear and increases your ability to deal with them. Have you ever been scared to go on a fast ride at a theme park? Then as soon as you have mustered the courage to actually do it you realised that it wasn’t as bad as you feared? Facing your emotions and fears head on works just like that. Once you have acknowledged them in the same way, you will find it easier to move forward and not be held back by them. Get your ideas flowing: Imagine that you could achieve anything you wanted in the next 12 months. What would you choose? A large circle of new friends, a new career, a loving relationship, a new hobby, or travelling more? Make a list of everything you would like to have in your life over the next year. Pick your favourites and commit to taking one small step towards your new goals every day. You will be surprised at how much you can achieve this way in a short space of time. Create your support team: It always helps to have encouragement to keep you on the right track with your fresh start. Make sure you

choose positive upbeat people who you are happy to share your goals and dreams with for 2014. They can be friends, family, mentors, a coach or work colleague. Give them full permission to kick your butt if you get off course and to reward you when you do well. Have some fun: List your top 20 fun things to do and schedule at least two in your diary every week. Laughter and good times will help you move forward faster. It may be on to your list to start dating again or

Once you start focusing on a fresh start for 2014 you will notice that things start to move in a better direction ABOVE Quality time with girlfriends will show you how to have fun

LEFT & FAR LEFT Spend time with your kids to ease the pain of divorce

have a coffee with a friend, take an exercise class or even read a good book. Take time out for you and enjoy your new life. Once you start focusing on a fresh start for 2014 you will notice that things start to move in a better direction. It may be little signs at first that you are on the right path, so look out for them carefully. It may be a surprise phone call from someone that you haven’t heard from in a long time or even a chance to do something that you have never done before. Keep your eyes open for these signs however little they may be. They are positive reminders that you are back in control of your life. 2014 is yours for the taking. b

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LIVE LOVE LEGACY WHAT DOES IT TAKE…

S E O D T A WH TAKE IT

TO BECOME an

AMBASSADOR?

Part of being the best you can be is focusing on what it takes to get there. That’s why we’re introducing a new feature this year looking at this aspect of being the best. We start off with chatting with the Ambassador of Panama, H.E. Ana Irene Delgado.

MAIN PICTURES H.E. Ana Irene Delgado looking very ambassadorial

1. HOW DID YOU BECOME AN AMBASSADOR? I am a lawyer and I also did international affairs and economics both in Panama and United States. I was practicing law in Panama and became partner of a Panama-based law firm. In September 2011, the President of Panama, H.E. Ricardo Martinelli, who I supported during his campaign, appointed me as the ambassador to the UK. I was part of the private sector who accompanied President Martinelli to many official missions abroad.

2. WHAT’S THE BEST THING ABOUT BEING AN AMBASSADOR? To represent my country and be able to promote it abroad while strengthening bilateral and multilateral relations worldwide. Being recognised abroad and to show the world what Panama has to offer has no comparison. It is an extraordinary experience that I will continue doing after I finish my ambassadorial post.

3. WHAT SITUATION MOST TESTED YOUR POWERS OF DIPLOMACY? Working outside of my country is a challenge, but I would say that the most challenging of all my responsibilities is as Panama’s permanent representative to the International Maritime Organisation. It is the single most important

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WHAT DOES IT TAKE…

I see the sunrise every morning from Monday to Saturday

LIVE LOVE LEGACY

RIGHT H.E. Ana Irene Delgado speaking at an event

international organisation for Panama and is the most important registry in the world.

4. WHAT’S THE BEST AND THE WORST PART ABOUT TRAVELLING SO MUCH? For me travelling just has advantages. Learning about different cultures and meeting so many interesting people is priceless. As I am still single, I am taking advantage of the travelling aspect of the job as much as I can because it might be difficult once I have a family. However, for me to travel is to learn and when I have a family in the future, will encourage them to travel as well.

5. WHICH LIVING PERSON DO YOU MOST ADMIRE AND WHY? My father, without a doubt. He is a self-made man who had a vision and built himself what he has, not only by working hard, but by seeing the good opportunities.

6. WHAT HAS BEEN YOUR PROUDEST MOMENT? As a former athlete and proud Panamanian, it was when I received, together with President Martinelli, the Panamanian Olympic Team for London Olympics. The dream of every athlete is to go to the Olympics once. I did not go, but was Panama’s Ambassador to receive and help my team during Olympics. This moment was unforgettable.

7. WHAT DID YOU WANT TO BE WHEN YOU WERE LITTLE?

Olympic Team for many years and now I have started again in London with the British Fencing Team. I am planning to represent Panama on next Bolivarian Games in Trujillo, Perú in November this year. I also relax when I spend time horse riding. Horses are my passion and I used to do show jumping. Now I see my horses at my country house Farm in Chepo where I also spend time with my parents and siblings.

I always wanted to be a lawyer and politician, like my father.

10. FOR WHAT DO YOU WANT TO BE REMEMBERED?

8. WHEN LAST DID YOU SEE THE SUNRISE?

I would like to be remembered as a person who contributed to creating more opportunities for Panamanians of low resources. We are so lucky to have a beautiful country that has a lot to offer. I would like to continue being part of a country with an enviable economic growing rate. We are a country with only 3.5 million people, proud to have political stability and be safe. My goal has been to open doors for talented Panamanians in European markets in different fields, such as education, politics, art, fashion, gastronomy, sports. I feel very proud and honoured of the goals being achieved the 18 months I have been in London.

This morning! I see the sunrise every morning from Monday to Saturday since I get up very early to start my day with an early workout that gives me a boost of energy for the day. Also, to wake up early allows me to map my day and maximize my potential by knowing what are my goals every day and visualise my achievements. I have always enjoyed daytime and try to get as much advantage as possible from it. London winters shorten my daytime, so it makes me want to wake up even earlier.

9. HOW DO YOU RELAX? I relax when I fence. I represented Panama on Panama Fencing

RECOMENDED READING RECOMMENDED READING

The Best You website is packed with loads of great books, The Best You website isfree packed withand loads of great books, DVDs, CDs, downloads, articles reports. DVDs, CDs, free articles and reports. Check it outdownloads, now: www.thebestyou.co Check it out now: www.thebestyou.co

The Travel Book Activate Your Goodness By Various Authors By Shari Arison

An Amazing Life TheDr Riches Within By John Demartini By Dr John Demartini

Random Acts of Kindness True Balance By Danny Wallace By Sonia Choquette

bolder than ever world through doing good

Amazing Life In Just empower yourself 60 Days

l Bigger, brighter and  Transforming the

l You Can Have An  Teaches you how to

l 365 Ways to Make  A step-by-step

the World workbook for finding a Nicer Place balance

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THE BEST YOU

FEEL & LOOK GOOD

THE BEST

YOU

Feeling good about yourself makes the joy shine from your eyes and your skin. It makes others respond to you in new ways and it gives you a whole new outlook on life. Looking good draws others to you and enhances your life in ways you haven’t yet imagined. It’s great to find new ways to feel and look good now!

Life Without Limits

TM

NEW YEAR, NEW YOU

London’s ‘Lip Queen’ Dr. Rita Rakus says it’s time to clear out those 2013 cobwebs and embrace a new, better-looking, you

GET THE BALL ROLLING IN 2014

T. Harv Eker gives us some pointers to make 2014 your year. Plus, he has a New Year’s gift for you


FEEL & LOOK GOOD RITA RAKUS

NEW YEAR,

NEW YOU with the Anti-Ageing Queen For many of us, 1 January marks a new beginning. It’s a great time to re-evaluate and make positive changes. But Rita Rakus says just because another year has passed, it doesn’t mean that you have to look a year older.

BODY BEAUTIFUL

Exercising more regularly and cutting down on bad food choices are often at the top of our list of New Year's resolutions. However, despite this hard work, many of us are still left with problem areas, which, frustratingly, do not respond so well to diet and exercise. This can be determined by our hormones, a result of lifestyle factors such as stress, or determined by our genetics. To address this, a range of ground-breaking technologies are available for the body. Body-Jet EVO offers an alternative to traditional liposuction treatments, and has recently been launched at my Knightsbridge clinic. This innovative bodysculpting solution uses a gentle jet of water to simultaneously dislodge and remove fat from the body. The procedure is safe, effective and easy, offering outstanding results with minimal risk of irritation and sensitivity. What’s more, Body-Jet EVO requires a shorter treatment time than traditional methods, allowing for faster patient recovery. Another body sculpting option is Thermage, a radiofrequency treatment that achieves effective results on the tummy, arms, thighs and face to safely tighten skin and contour the body. This non-invasive, FDAapproved procedure, which is known as the ‘Knifeless Facelift,’ requires only one treatment session. My clinic is the fifth busiest Thermage provider in the world and I have twice been given the prestigious Black Diamond Award by Solta Medical. Thermage works by using radiofrequency energy to heat up the collagen network deep in the skin, causing the skin to tighten. This stimulates the production of new collagen over the next few months, so results improve over a two to six month period. Skin is left tighter and smoother, with wrinkles and lines softened to give a more youthful appearance.

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BRITA RAKUS FEEL & LOOK GOOD

YOUTHFUL RESOLUTION

If you have resolved to fight the signs of ageing this January, Pellevé could be the solution for you. My clinic was the UK’s first official treatment centre for this groundbreaking non-invasive solution which achieves an instant lift. Pellevé uses radio frequency technology to heat the deep layers of the skin, causing them to contract, tighten and ultimately produce new collagen. This is great for tightening fine lines and wrinkles, especially in the delicate eye area, and you’ll instantly notice an overall improvement in skin quality and firmness. Results continue to improve with time, and there is no down time, so the treatment can be carried out shortly before a special event.

FACE TIME The start of a new year is a joyous occasion, but juggling family, friends and a busy social calendar can also make it one of the most hectic. If you’ve decided to take a little more ‘me’ time this year, the HydraFacial is the perfect pampering treatment. It’s the only procedure to simultaneously combine cleansing, exfoliation, hydration and antioxidant protection. To ensure the best possible results, this bespoke treatment can be tailored to your own personal skincare needs. No wonder, then, that the HydraFacial is a pre-red carpet essential for stars like Matthew McConaughey. Treatments are quick, relaxing and effective: a 50-minute session combines gentle but deep exfoliation with hydrating, antioxidant rich serums. This has the unique ability to remove dead skin cells, while drenching the new skin with moisture to provide an immediate glow without any reddening or down time. The results have been deemed superior to other more aggressive facial treatments, such as chemical peels and microdermabrasion. With blocked pores and blackheads removed, the complexion is left bright and appears well-rested: following the treatment, skin is radiantly clean, moist and polished. The complexion is also immediately perfected, with fine lines diminished, hyper-pigmentation reduced and congestion cleared away. Smooth results and hydration can be seen for up to seven days, while a course of six weekly treatments is recommended to maintain the treatment. Here’s to a happy, healthy and rejuvenated 2014! For more information please visit www.DrRitaRakus.com

RECOMENDED READING The 4-Hour Body By Timothy Ferriss

l An uncommon guide to fat-loss, incredible sex and becoming superhuman

The Best You website is packed with loads of great books, DVDs, CDs, downloads, free articles and reports. Check it out now: www.thebestyou.co

Lose weight with NLP By Lindsey Agnes l Changing your relationship with food and giving you back control

10 Years Younger By Nicky Hambleton-Jones l Can you knock ten years off the way you look? Can we defy ageing or is it inevitable?

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FEEL & LOOK GOOD

T. HARV EKER

GET THE BALL ROLLING IN 2014

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New Year’s resolutions can be intimidating – cramming a whole year’s worth of goals into one little list on your smartphone. T. Harv Eker gives us some advice to prevent 2014’s resolutions from being unfulfilled.


SAMANTHA BELL

FEEL & LOOK GOOD

A

fter the initial enthusiasm over New Year’s resolutions for 2014 dwindles, keeping motivated, committed and moving toward accomplishing those goals is often tough. For many of us, our resolutions slowly vanish from our daily thoughts and actions and we wind up creating exactly the same resolutions the following year. So what’s the secret formula to staying on track with your New Years resolutions? Taking action and staying consistent. It doesn’t matter if conditions aren’t perfect, or if this circumstance isn’t quite ideal, or that person isn’t following through the way they said they would. We’ve got to take all these principles learned throughout the years and put them into action. This can become another one of those “Duh, Harv” moments. It may seem obvious that you have to take action and stay consistent. But are these two principles that most people follow and really live by? That’s exactly where a lot of people get stuck and give up on their goals, even those with greater awareness and knowledge. You know you want to work out, need to get into better shape, whether that is for aesthetic reasons, or because you know exercising

That’s exactly where a lot of people get stuck and give up on their goals, even those with greater awareness and knowledge MAIN PICTURE Time to get that ball rolling to acheive your goals

ABOVE AND BELOW Get into healthy habits and start exercising as soon as possible

will give your more energy in your day to day life. But what step is often the hardest to take? It’s not the goal you set nor the resolution you create for yourself. It’s the first step that’s the hardest. Sometimes getting the ball rolling can feel like pushing a boulder uphill, metaphorically speaking. You need to build the next muscle and final spiritual muscle that separates the successful from those still waiting at the gate: momentum. Momentum is that force that makes it easier for someone who’s successful to do what’s right than to do what’s wrong. Momentum is that process of getting that boulder moving. The hardest part about working out is getting to the gym. Once you get there, it’s not that hard to do. When you’re in motion, that’s when things begin to line up, not before. I’m talking to you, perfectionists! A body in motion will remain in motion and a body at rest will remain at rest. What do we want to do? Get into motion! Once you’re there, it gets easier. We already know that. Now we need to just do it.

If you’re committed to starting the New Year off with a bang, I have the perfect solution for you. As my holiday gift for The Best You readers, I am gifting each one of you complimentary access to my newest program, the 3-Day Life Makeover. In just three 90-minute sessions, I will personally guide you through my eight-step lifecreation formula that will help you create and design the exact lifestyle you've always wanted. If you’ve been setting the same goals year after year, if you struggle to find balance in your life, if success in one area of life seems to throw the rest of your life out of whack, you do not want to miss the opportunity to participate in this program. The 3-Day Life Makeover is jam-packed with practical, valuable information that you’ll be able to use in all areas of your life, over and over again! Happy New Year!

Sign up now for instant access at www.3DLMTheBestYou.com.

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Say Yes to LUSCIOUS

LIPS

FACEBOOK.COM/FASHIONFAIRUK TWITTER.COM/FASHIONFAIRUK DEBENHAMS Debenhams.com

BOOTS Boots.com

MORLEYS Morleysonline.com

SELBYS james-selby.co.uk

FEELUNIQUE.COM


THE BEST YOU

WEALTH & RICHES

THE BEST

YOU

Wealth [n] “happiness,” also “prosperity in abundance of possessions or riches” from Middle English “wele”, meaning “well-being”. Riches [n] “valued possessions, money, property,” Making money and bringing greater wealth to EVERY area of your life...

Life Without Limits

TM

WHAT SUCCESSFUL PEOPLE DO Stefanie Hartman points out that successful people don’t have a secret formula. It’s just an attitude adjustment

KISS AND SELL Best-selling author Gerry Robert compares making a sale to kissing. You don’t want to do either with just anybody

9 STEPS TO FINANCIAL NIRVANA It’s a new dawn, it’s a new day, so leave those financial troubles back in 2013


Hay House presents...

O GABRIELLE BERNSTEIN • ROBERT HOLDEN • MEGGAN WATTERSON • MASTIN KIPP JOHN C. PARKIN • KATE NORTHRUP • JOSEPH CLOUGH • CHARLIE MORLEY KYLE GRAY • SANDY NEWBIGGING • PLUS E-SQUARED AUTHOR PAM GROUT

8TH - 9TH MARCH 2014 LONDON

Bringing together for the first time ever in the UK the freshest voices and most exciting new ideas in spirituality and wellbeing. Join us and ignite your life!

For more information & tickets go to hayhouse.co.uk or call 020 3675 2460

events

Many Lives, Many Masters Experiencing Your Past Lives With

Dr Brian Weiss

Learn how to release all your anxieties and fears by unlocking the doors to your past!

Book

early to

SAVE!

11th May 2014, London

For more information & tickets go to hayhouse.co.uk or call 020 3675 2460

events


STEFANIE HARTMAN

WHAT DO SUCCESSFUL

PEOPLE DO DIFFERENTLY? Stefanie Hartman looks back at an experience that changed the way she viewed success. Perhaps her anecdote can teach you something new.

W

hen I was working my way through university, I had a summer job at a totally rustic resort that was only accessible by seaplane – it was that remote! This place catered to high-powered American executives that paid quite a lot to stay in the lodge, fish, and just get away from it all. I was the only waitress working there, and I got to spend a lot of time sitting on the dock just chatting with these guys. They were CEOs and top executives of some big companies – these guys owned tons of stock and they were very wealthy. I was a bit intimidated by them because of that at first, but the experiences that I had as I spent time with these people through my summer job showed me that all these guys who were incredibly

successful were really just like me – regular human beings. I mention this because it really served me later on when I got into the business I am in now and started working with these big-name gurus – the people on the talk shows, bestselling authors, etc. I know that a lot of my students feel as though they are somehow separated from that – that they’re very different or somehow not on that level, which is just not the reality of it. Successful people feel exactly the same way we do. When they do succeed, they feel happy about it, and failure feels just as bad to them as it does to us. The main difference that I have noticed in successful people is that while they are affected by negatives, they tend not to focus on them. It’s not that they have all these esoteric success strategies that no one else has access to.

They were CEOs and top executives of some big companies – these guys owned tons of stock and they were very wealthy ABOVE AND BELOW Being successful is mostly an attitude adjustment

WEALTH & RICHES Successful people also tend to surround themselves with a team of people that remind them consistently about all the good stuff that they are doing. They get the emotional support from this that is so essential to moving on. It keeps from getting trapped in doubt and fear. It’s the biggest thing I’ve noticed among some of my students – they can actually stop themselves or get stuck because of these types of fears. This is what keeps people from moving forward – it’s not that you are somehow less than these successful people, it’s just that you may be allowing these types of stupid conversations to happen in your brain and coming to a standstill because of it. So today, even if you don’t have a bunch of hired company executives to offer you encouragement, allow yourself to get a boost from your friends, your business colleagues, your own passion for your product or service. The philosophy comes down to this: do it and don’t doubt it. Success strategies come and go, but if you’ve got that one down, you’re already miles ahead of the rest.

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WEALTH & RICHES GERRY ROBERT

L

et's look at all the aspects to this first kiss and you will see that if you are a good kisser, you will be a good salesperson or businessperson. The first rule of kiss and sell is knowing who you want to kiss. Determine exactly whom you want to sell to. You wouldn't just go around kissing anyone now would you? You would look for someone who matched a certain criterion of someone you would want to do this activity with. It seems that many companies, entrepreneurs and salespeople go after just about anyone. They really don't have any idea of who the ideal client is. They don't even know, for the most part, if the person has

KISS & SELL

Just think back to the first time you kissed someone of the opposite sex. Remember how exciting (or scary for some) it was? What does selling have to do with kissing? Gerry Robert, best-selling author of the Millionaire Mindset, reckons kissing is a perfect metaphor for selling.

BELOW Selling is a big part of large business, such as Swatch

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enough interest in them or not. What we see, far too often, is salespeople going around giving small kisses to a great number of people looking to find a hot kisser. They were told by their friends that kissing is a numbers game. If you kiss one hundred people, you will find at least one person who will be interested. You'll make one sale for every hundred prospects. That might be right, but the problem is, it takes a long time trying to find the one who will buy. Also, being rejected 99 per cent of the time is no fun, especially when you have such a fun activity to engage in. The second rule is make sure they are leaning towards you. The sale is the goal. Sure you might be nervous. Does this ideal prospect want to buy? How do you tell? How can you know for sure if you should take the plunge and try to make the sale? So ask yourself, are they leaning towards you? You can't kiss someone who is leaning away from you, and it’s the same with selling. Cold calling is the approach most people take today. Who likes to kiss someone they don't even know? Not me! If you want to have a good first kiss, make sure that the prospect is leaning toward you. Preferably get them to call you. Instead of chasing them, I recommend get them interested. Give


You might get scared and decide not to kiss. That's a wrong move, don't chicken out. Do it

THE BEST

YOU

Life Without Limits

them an irresistible offer and wait for them to approach you. Third rule, have a clear idea of the target. If you are going to kiss someone, you must have a clear idea of where the kiss is going to land. Once you know what you want to do, then you must fix your attention on that and make sure you are not sidetracked. You must accomplish the objective. You must achieve the outcome you set out to achieve. Selling and kissing are so much alike. In kissing for the first time, it is so easy to get off track. You might get scared and decide not to kiss. That's a wrong move, don't chicken out. Do it. Sometimes you get scared and decide not to attempt

to close. Maybe on the first kiss you decide that a kiss on the cheek is all you want to attempt. Then as you get closer you want to kiss on the lips. You allow other things to change your course of action. If you are on a fact-finding mission then find the facts and get out. If you are there to make the sale, kiss quickly and leave. Final rule, only kiss if you intend to marry. One kiss often leads to more kisses. It's natural. So, one sale should lead to another. We can safely say, through our vast experience at kissing and selling, the best person to kiss is the person to whom you have made a lifetime commitment to. Marriage has permanency, trust, commitment, respect and honor. If you want to sell someone, we suggest that the best approach is to sell them as you would court and marry them. Marriage is based upon communication. So many people sell hard and never call after the sale. Imagine building a marriage if one spouse only called twice a year! The relationship would die; the same applies to business. The old way of selling uses manipulation to get a kiss or sale. It's a one-night stand model. We must sell with a view to long-term, trusting relationships. This will ensure happier customers, more consistent incomes and much higher referral rates.

MP3 DOWNLOAD

February is the month of love, so we'll be covering all sorts of relationship aspects, from advice on meeting someone new to top tips for a fun Valentine's Day. Our cover story next month is none other than the software genius, Bill Gates. Not only has he made it to to the top of the list of the richest people in the world, but he's been pretty generous with his earnings. All this and so much more. Looking forward to it.

www.thebestyoumagazine.co


WEALTH & RICHES

VISHAL KHANDELWAL

Ever dream about financial freedom? Of course you do. We’re sure friends and family give you all sorts of advice, but take it from Vishal Khandelwal, a financial analyst and founder of Safal Niveshak, he gives us some advice that has worked for him.

STEPS TO FINANCIAL

NIRVANA

I

feel I am too young to dispense any life-changing advice on how to remove all financial worries from you life, but I am happy to share nine rules that have changed my life for the better over the past few years, and how these can also benefit anyone who practices them with discipline and integrity.

1

SAVE, SAVE, SAVE

Save at least 10 per cent of your net take home pay during the first year of your career, 20 per cent in the second year, and so on. Plan to increase it to 50 per cent in five years. Saving more is always good, but 50 per cent is a number you must certainly target. The best way to meet this target is to first save, then spend of what remains.

3

2

Never have your combined loan repayments at more than 30 per cent of your net income. If you have reached this limit, don’t borrow any more money. The highest I ever went was 40 per cent after I bought my car in 2007, but brought it down to under 30 per cent after I repaid the car loan in 2008 from my savings.

CREATE EMERGENCY FUND Create an emergency fund that is at least six months of your household expenditure. Keep this money in your bank account or in a liquid fund. Don’t touch this money to pay for a new car’s down payment! This money would help you when misfortune strikes in the form of a job loss or illness.

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RESTRICT LOAN REPAYMENTS

4

BUY MEDICAL INSURANCE

Even if your company provides one, buy personal medical insurance policy that will cover you and your family even when you quit your job or are out of job. I know the importance of having medical insurance, as I benefited from it when my daughter fell seriously ill when she was just two years of age. Not having medical insurance would have enhanced my trauma.


5

PAY OFF HIGH COST LOANS

Try to avoid high-interest loans like credit cards and personal loans. If you already have one, pay off as fast as you can. As Charlie Munger says – “Once you get into debt, it’s hell to get out. Don’t let credit card debt carry over. You can’t get ahead paying 18 per cent.” I have never borrowed a credit card or personal loan, as I know these are things that could kill me financially. Remember – If you wouldn’t buy something in cash, don’t buy just because you can use a credit card or borrow a personal loan.

6

NEVER BORROW FOR LIABILITIES

Avoid paying interest on anything that loses value. A car, especially a flashy one that you don’t really need, tops this list. Electronic toys, such as mobiles, tablets, LCD screens, come next. Still use a loan to buy a car, but try to repay that loan as fast as possible. Also, see to it that the payments don’t lead you to cross the 30 per cent repayment limit.

7

REPAYING HOME LOAN

If you have an option of paying off your home loan versus investing that money, know that it’s both a financial and an emotional decision. Avoiding paying off a six per cent interest (post-tax) home loan and instead sensibly investing that money to earn 12-15 per cent return is a good financial decision. On the other hand, clearing the home loan instead of investing that money is a nice emotional decision.

8

KNOW THE PRIORITIES

Don’t invest in the stock market – directly or through mutual funds – till you have an emergency fund, medical insurance, and term insurance in your kitty, and also till you repay all high-interest debt. In fact, don’t invest any money in the stock market that you may need in the next one to two years. If your stocks fall in this short period of time, your financial life may get compromised.

9

IT’S NOT (ALWAYS) ABOUT THE MONEY

While these rules will help you take better care of your money and financial life, remember to not get too focused on these things that you lose out spending time on the real joys of life. As a wise man, or maybe a woman, once said, “No matter how hard you hug your money, it never hugs back.”

WATCH OUR VIDEOS NOW ON

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WEALTH & RICHES

THE BEST YOU

JAMES DYSON

MICKEY ROURKE

THE COMPOSER OF CLEAN

THE STAGE AND THE RING

As an engineer I'm constantly spotting problems and plotting how to solve them.”

I never look backwards. I have always been an athlete. I boxed before I acted.”

In his youth James Dyson was a good long-distance runner. He has stated that he was good not necessarily because he had the body for it, but because he had determination. Early in his college career, he became interested in furniture and interior design, and the process of how they fit together. Out of these studies came a natural progression into engineering. Dyson couldn’t have known that two of his major conceptual breakthroughs would connect with each other years later. The invention that kicked off his career was a modified design of the wheelbarrow, called Ballbarrow, which used a ball in place of a wheel, which allowed for more efficient movement. He decided the concept of ‘cyclonic separation’ could be applied to vacuum cleaner technology so that the machines would not lose suction when in use, eliminating the need for a bag. Dyson vacuum cleaning technology became a success, its bagless system resonating with consumers and their wallets. In the early 2000s, Dyson reached into his past and applied to the vacuum the ball movement of the Ballbarrow, thus allowing for greater ease of movement when vacuuming. Products such as the Airblade hand dryer also became commercial hits for the Dyson Company. He has brought elegance, sophistication and pleasure to mundane cleaning and sanitizing tasks, both inside and outside of the home.

Mickey Rourke was born in New York in 1952. His father was an amateur bodybuilder and would provide the blueprint for Rourke’s stint as a boxer later in life. After Mickey’s father left, Rourke’s mother moved to Miami. He became involved in self-defence training and boxing early on, winning his first match at the age of twelve. Rourke left Florida in the early 1970s to evade the Miami police, who were after him for a burglary. He travelled to New York City and Rourke started his screen career with a bang in the Steven Spielberg film 1941. He garnered critical praise throughout the 1980s, appearing in films such as Rumble Fish, Diner, and The Pope of Greenwich Village. Rourke then went back to his first love of boxing, going undefeated in eight fights. He suffered many facial injuries, as well as broken ribs and a split tongue. In 2008 Mickey Rourke made a splashy comeback as a leading man in the redemption drama The Wrestler, for which he earned an Oscar nomination for best actor. Throughout his life, Rourke has never wished to be defined by a singular passion. He reinvents himself when he has traditionally feels too comfortable, a process so many people in any profession routinely avoid. But as public tastes change and stars fade, reinvention is what has consistently made Mickey so magnetic.

• “JAMES DYSON HAS REVOLUTIONISED VACUUM CLEANING, PRODUCING WHAT SOME SAY THE BEST VACUUM CLEANER IN THE WORLD. AND THEY LOOK GREAT TOO.”

• “MICKEY ROURKE HAS GOTTEN A LOT OF FLACK OVER THE YEARS, BUT HE HAS ACHIEVED MANY AMAZING THINGS, AND FOR THAT HE SHOULD BE RESPECTED.”

– BERNARDO MOYA

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– BERNARDO MOYA


THE BEST YOU

WEALTH & RICHES

RICK ALLEN

SOLOMON NORTHUP

FINDING A WAY TO PLAY

TIME SERVED

My situation should have been a lot worse. By rights I shouldn't have survived the crash.”

Life is dear to every living thing; the worm that crawls upon the ground will struggle for it.”

Rick Allen was meant to be a drummer. Born in Dronfield, England, Allen quickly outgrew his native environs and played his way onto a world stage. Playing the drums came so naturally to him that Allen’s mother responded to an advertisement on his behalf for a band in search of a drummer. That band turned out to be Def Leppard, and Allen was only 14. Once he became the permanent drummer, the band immediately began opening for larger acts, such as AC/ DC. As the band was just beginning to ride high from the success of their debut album, Allen was involved in a tragic car accident. In a savage twist of fate, Allen’s left arm was severed from his body. While many would have seen an accident as a reason to give up, Rick Allen had already come too far. He collaborated with a specialty drum manufacturer and created a drum kit that allowed him to use a series of foot pedals to make up for the drum strokes his left arm usually would have played. After intense training and practice, Allen was able to master this unique method of drumming and ultimately returned to the Def Leppard line-up full time. He remains the band’s drummer to this day. Rick Allen instead chose to see his situation as a problem; which he solved with determination and self-belief.

In the early 19th century, Solomon Northup had unique circumstances. Both his parents were free people of colour in pre-Abolitionist America, so Solomon and his brother were born free. Solomon’s father educated both sons in a manner that at the time was considered only fitting for whites. When Solomon reached adulthood, he worked several jobs over the years to maintain an affluent life for his wife and children. He was also a well-regarded and talented violin player. While he was pursuing a gig, he was kidnapped by by white slave traders masquerading as entertainers. He was shipped off, ripped from his family and life he had known. Northup spent the next 12 years in captivity, enduring much abuse at the hands of sadistic masters. He wrote letters to white friends back in New York who could help him, but they could not lend aid for over ten years because they did not know his location as he was sold and resold. A childhood friend eventually managed to locate Solomon and secure his freedom. Solomon Northup was one of the lucky few to know freedom again after wrongful enslavement. He was reunited with his wife and children and wrote a bestselling narrative focusing on his experiences as a slave in the cruel American south. Chiwetel Ejiofor (pictured above) portrays Northup in the film, 12 Years a Slave.

• “RICK ALLEN IS LIVING PROOF THAT WE CAN OVERCOME ALMOST ANY CHALLENGE. HE IS A TRUE INSPIRATION TO NOT ONLY ARTISTS TO FOLLOW THEIR DREAMS, BUT TO EVERYONE.”

• “SOLOMON NORTHUP WAS HANDED A GREAT INJUSTICE. NO MAN DESERVES TO GO THROUGH WHAT HE WENT THROUGH. LUCKILY HE WROTE A MEMOIR TO TEACH US ABOUT HUMAN CRUELTY.”

– BERNARDO MOYA – BERNARDO MOYA

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THE BEST YOU DIRECTORY The Best Professionals in Personal Development

UNITED KINGDOM

SPORTS THERAPISTS AND NUTRITIONISTS

Dr Stephen Simpson: NLP, Hypnotherapy, and Havening Email: doc@drstephensimpson.com Website: www.drstephensimpson.com clients include leading names from the world of sport, business, and the entertainment industries.

Shayna Schulman: Attitude adjuster and flexibility enhancer Email: Shayna.s@virgin.net Phone: +44 (0) 208 960 7715 Licensed trainer, coaching, consulting, yoga, nutrition

NLP TRAINERS Tina Taylor: Licensed Master Trainer and Practitioner Email: kay@the-me-group.com Phone: +44 (0) 7946 351640 Website: tina@tina-taylor.com Tina’s experience allows her to create and provide some very unique coaching services from stopping addictions to pregnancy and pain control.

Ulrika Shaw: Coach, Thrive consultant, hypnotherapist and NLP trainer Email: enquiry@shawmind.co.uk Phone: +44 (0)7810 556029 Website: www.shawmind.co.uk Are you suffering from anxieties or depression? Maybe you’re struggling with bad habits such as overeating or smoking? I help people overcome anything that holds them back!

Geoff Rolls: Corporate Coach, NLP Trainer, Kinesiologist Email: geoff@geoffrolls.co.uk Phone: +44 (0)7905 056 513 Website: www.geoffrolls.co.uk Learning and development, NLP Trainer, TFH Kinesiology Instructor

June O’Driscoll: Exec Coach, Business Coach, Trainer Email: june@thoughtitude.co.uk Phone: +44 (0)7876 657 8055 Website: www.thoughtitude.co.uk NLP, Coaching and Hypnotherapy Training School and Consultancy

LIFE COACHES Dr Andrew A Parsons: Mindfulness, Resilience and Finding Clear Purpose Email: aaparsons@reciprocalminds.com Phone: +44 (0)7854 029 268 I am Neuroscientist, Executive Leader and Credentialed Coach. I support people build awareness and make changes for success

Dustin Vice: Personal and Business Development Coaching Email: dustin@alliancecoachingsystem.com Website: www.alliancecoachingsystem.com Professional Coaching, Coaching Business system for professional coaches

Gail Cherry: Torchlight Coaching Email: gail@torchlightcoaching.co.uk Phone: +44 (0)1143 489 161 Website: www.torchlightcoaching.co.uk I help people at a profound level with their personal and professional development. Together, we work on your ‘self’ to be the best you.

Ruth Hepworth: Life Coach Email: ruth.hepworth@ntlworld.com Phone: +44 (0)1252 655 849

Kamaljit Bedi: Life and Career Coaching Email: info@kambedi.co.uk Phone: +44 (0)7943 150 265 Website: www.kambedi.co.uk I work with individuals, face-face, via Telephone/Skype and email. I also work with college and university students helping them improve their confidence and motivation.

Laura Spicer: Improve your public speaking skills and gain confidence Email: laura.spicer@gmail.com Phone: 07900 243494 Website: www.laura-spicer.com The only accredited Sound Practice Trainer for the Society of NLP

Edson Williams: Life Coaching Email: edson@leadbyexample.com Phone: +44(0)7867517777 Website: www.leadbyexample.com skype: leadbyexample I specialise in leadership development and mastery and sport coaching

PHOBIA SPECIALISTS John Vincent: Public speaking without fear Email: John@JohnVincent.tv Website: www.johnvincent.tv

Phone: +44 (0)7808 545 421

Paul Wright: Phobias, Anxieties, Panic Attacks Email: paul@phobiagone.com Phone: +44 (0)203 086 8444 Website: www.phobiagone.com

NLP THERAPISTS / HYPNOTHERAPISTS Linda Cameron and Gail Walshe: Inspire For Impact Email: say-hello@inspireforimpact.com Phone: +44 (0)845 601 7567 Website: www.inspireforimpact.com NLP Trainers, NLP Master Practitioners, NLP Life Coaches, Hypnotherapists

EUROPE

Debbie Williams: Birmingham NLP Practice Group Website: www.debbiewilliams.co.uk Phone: +44 (0)121 241 0728 Life coaching, public speaking, sports coaching, all eating disorders, emotional mastery, OCD, stopping blushing, cocaine addiction, binge drinking.

NLP TRAINERS

Pasquale Acampora (Italy): Master Trainer and Mental Coach, NLP, Team building Website: www.blackship.it Phone: +39 (0)335 70 99 000 Pasquale’s key areas are sport and business, he has worked with top athletes and multinational companies.

Alessandro Mora (Italy): Sport Coaching Email: a.mora@ekis.it Phone: +39 (0)522 337 611 Website: www.pnlekis.com NLP, coaching and team building applied to sport and business all over Italy

Xavier Pirla (Spain): NLP Master Trainer and NLP Coach Email: kay@the-me-group.com Phone: 91 002 84 44 (Madrid) Website: www.the-me-group.com 93 193 6449 (Barcelona) NLP, NLP Business Applications, Coaching workshops and Consultancy

Aleksander Sinigoj (Slovenia): Mastermind Academy Email: info@itnlp.com Website: www.aleksandersinigoj.com Leadership, Motivation, Sales, Business NLP

If you’d like to be featured on this list, please contact Bianca Crown on 0203 011 0866 or email advertising@thebestyou.co Visit www.thebestyoudirectory.co for more personal development professionals.


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TOP TIPS DR JOHN DEMARTINI WHY DO WE DO IT? The Gregorian calendar starts on 1 January. It is a day of annual self-renewal. The Judeo/ Christian tradition gradually initiated a self-improvement ideal on that day of renewal to compensate for the unwise or unvirtuous habits of the previous year. Ultimately though, any day could be a day of renewal. With every sunrise, or possibly with every winter solstice when the sun returns to bring light upon the world, is an even more meaningful day for renewal. But with the beginning of the Gregorian calendar, 1 January became the date and day for such resolutions.

WHY DO WE GIVE UP?

NEW

SOLUTIONS

WHAT’S THE POINT? When we subordinate ourselves to those we imagine have some form of a better life than ours and inject these idealisms, unrealistic expectations or fantasies into our lives, we end up not living congruently or compatibly with our true higher values or priorities. An internal conflict emerges. When we set resolutions that are not truly and deeply meaningful to us, we set ourselves up for having the resolution fade from our interest. The only things we are truly committed to is what truly is most important. Our true (often unconscious) motives eventually surface and take precedence over our artificial ideals we momentarily inject or impose on New Year’s Day.

Famous human behavioural specialist, teacher and Bestselling author of Count Your Blessings, Gratitude Effect and Riches Within, Dr John Demartini, answers a few questions on New Year’s goals.

Often the resolutions we make at the beginning of the year are not the most inspiring or meaningful to us. So, we will not remain focused on them or remain determined to fulfill them. These resolutions are not truly as important to us as we might initially imagine. We ultimately have way more important things to do that eventually take precedent as the days pass by. Only resolutions that are aligned with what’s really most important to us are we likely to pursue and fulfill.

HOW DO WE STICK TO THEM? Pick resolutions that are truly imporatant to you. If you do have some new action or resolution you would love to initiate, ask yourself how doing this new action will help you fulfill what is already demonstrated to be most important to you. The more you can see how doing the new resolution will help you fulfill what you already love doing, the higher the probability it will be persistently acted upon and fulfilled. You can also reward yourself to get you to stay with it.


THE BEST YOU

21ST CENTURY LIVING

THE BEST

YOU

The pace of change can sometimes bewilder, but it can also give amazing opportunities to meet new people, discover new things and thrive. Bring out the best in you by discovering the latest innovations that will put you ahead of the pack.

Life Without Limits

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A SOCIAL MEDIA DEITY We interview best-selling author of The Social Media Bible, Lon Safko

ALL WORK AND ALL PLAY Zane Henry looks at Shigeru Miyamoto – the man who used childhood inspiration to make Nintendo a commercial giant.


21ST CENTURY LIVING

THE BEST YOU

A SOCIAL

MEDIA DEITY

Social media has changed to the way we live and work, but has it been for the better? We chat with Lon Safko, who has dedicated the last few years of his life to understanding it and learning how to take full advantage of its powers.

W

hen you think of social media, you probably think of tweens on their smartphones tweeting about One Direction’s whereabouts, but the plethora of available social media platforms offer you a lot more valuable information that that. Twitter streams news tailored especially for you, while Facebook keeps you in contact with your friends and family, but if Lon Safko had to choose one social media platform as his favourite, it would have to be LinkedIn. “It’s a professional network. Everybody in there is professional, nobody is exchanging pictures of their kitty cats or their chocolate chip cookie recipes; they’re there for business”, he explains. “I use it at least once a day for connecting with people, for tracking down prospects, for building relationships.” But that doesn’t mean he doesn’t appreciate the other platforms. “Facebook has over a billion members so the opportunity is huge. Twitter, you could send out a Tweet and the customers can actually read it, comprehend it, benefit from it in less than five seconds”, he says.

There’s a reason we associate social media with the younger generations. As a relatively new development, it’s tweens, teenagers and millennials have grown up in the internet generation. It has become part of their lifestyle and it’s impossible for them to imagine what life would be like to not share an Instagrammed image of what they had for

62 | WWW.THEBESTYOUMAGAZINE.CO

MAIN PICTURE Lon Safko has dedicated time and energy to social media

OPPOSITE PAGE Lon rates LinkedIn as one of the most useful platforms

breakfast with their thousands of followers. But Safko says shame on anyone who sees social media as a young man’s game. “I’m 58 years old and I wrote the most comprehensive book on social media on the planet,” says Safko. “Younger people are comfortable with technology because they’re immersed in it ever since they were born whereas the older generation, the fifties and sixties, we kind of had to adapt to all the new technologies thrown at us. So it is a little bit more difficult for older generations than it is for the younger. But don’t forget the older generation has the grey hair; we’re the ones that know how to sell. We know how to build relationships. The young kids, they know the technology, that’s for sure but they don’t have the experience that the older generation has, so it’s really a collaboration of both.” An article was published on the Forbes website a few months back, and it went viral. It was a list of things that 20-year-olds don’t understand, and one of the points was that social media is not a career on its own, but part of a broader marketing profession. When this came up in the conversation, Lon got quite animated. “That is the entire


THE BEST YOU

subject matter of my latest book with millennials. It’s called the Fusion Marketing Bible. The biggest trend in 2013 was that these millennials who had been hired at exorbitant salaries to do social media are now getting fired. The reason is social media marketing is not a standalone set of tools; it’s just marketing. Back in the ‘60s, a lot of large corporations and agencies had vice presidents of television advertising. Nobody has a vice president of television advertising today, and the thought of that is ridiculous. But back then that was a new technology. Once we got comfortable with television

advertising we simply realised that’s just media like everything else. The companies that are really smart, the ones that are going to be the most successful and have the edge, are the ones that are going to blend social media, traditional marketing and digital marketing, all into one department that’s just called marketing; completely and fully integrated.” Social media may not be a stand-alone career, but it’s certainly not going anywhere soon. Embrace it and discover all it has to offer. Lon Safko is proof that age is no excuse for not taking advantage of it. “Everything is really, really

RECOMMENDED READING

The trend in 2013 was that these millennials who'd been hired at exorbitant salaries to do social media are now getting fired

easy but it’s new so it’s going to require just a little bit of a learning curve. But once you do it and see how powerful and useful it is, really you’ll want to do more and more. So get over it, get into it, try it and when you see how well it works out you’re going to want to do more. It’s not that tough.”

MP3 DOWNLOAD

Lon Safko will be giving a webinar in March. Click here to sign up now.

The Best You website is packed with loads of great books, DVDs, CDs, downloads, free articles and reports. Check it out now: www.thebestyou.co

Twitter Power 2.0 By Joel Comm

Permission Marketing

How to Dominate Your Market One Tweet at a Time

l

l

21ST CENTURY LIVING

The Fusion Marketing Bible By Lon S. Safko

By Seth Godin

The ultimate entrepreneur for the Information Age

The go-to guide that combines social media and traditional marketing l

WWW.THEBESTYOUMAGAZINE.CO | 63


21ST CENTURY LIVING

ZANE HENRY

Gaming has become a huge industry in the last few decades. One of the top players in the gaming game is Nintendo’s Shigeru Miyamoto, who held onto his childhood inspiration to turn the company into a gaming giant.

Zane Henry

tells us the story.

ALL WORK & ALL PLAY


ZANE HENRY 21ST

I could make Halo,” he said. “It's not that I couldn't design that game. It's just that I choose not to

I

think that inside every adult is the heart of a child,” says Shigeru Miaymoto. “We just gradually convince ourselves that we have to act more like adults.” There was a time when Nintendo wasn’t Nintendo. It had the name, sure, but worldconquering magic it is known for is largely down to one man: Shigeru Miyamoto, the godfather of modern gaming. Nintendo started life as a card company called Nintendo Koppai way back in 1889. Their primary business was the production of handmade hanafuda playing cards until 1960 when it started producing toys and board games. The company was only moderately successful until it hired a young man named Shigeru Miyamoto. This unassuming 25 year old would go on to harness his childhood inspiration and limitless imagination to make Nintendo a commercial giant. As a child, Miyamoto used to explore the woods and caves near his home in the Japanese town of Sonobe, a rural town northwest of Kyoto. His wonderment at the joy of exploring would later manifest in his greatest games. When he grew up, he was hired by Nintendo as an apprentice in the planning department before becoming the company’s first artist and helping to create their first couple of video games. At this point, Nintendo was still struggling to break into the lucrative North American market. The president of the company at the time tasked Miyamoto with retooling unsold

game units in 1981, in the process setting up video game’s biggest success story. Miyamoto was inspired by the love triangle of Popeye, Olive Oyl and Bluto to create Donkey Kong, the story of Mario, the woman he loves and the gorilla that kidnapped her. It became a huge success and paved the way for his next smash hits, most notably Super Mario Bros. The Legend of Zelda was one of the very first forerunners of role-playing games and introduced an open-world approach to gaming. It stretched the parameters of what games could achieve in terms of narrative and gameplay and kickstarted a cultural revolution. Many of the game’s secret forest paths and caves were directly influenced by his adventures as a boy. "I went hiking and found a lake. It was quite a surprise for me to stumble upon it,” she says. “When I travelled around the country without a map, trying to find my way, stumbling on amazing things as I went, I realized how it felt to go on an adventure like this." Of course, one of Nintendo’s biggest successes in recent years was the Nintendo Wii. At a time when competitors like Microsoft’s Xbox 360 and Sony’s PlayStation 3 were competing frenetically to produce the most powerful hardware capable of producing photorealistic graphics. Miyamoto and Nintendo shifted their focus to producing the most fun as opposed to the most powerful hardware. “I could make Halo,” he said. “It's not that I couldn't design that game. It's just that I choose not to. One thing about my

MAIN PICTURE Gaming conventions have become common practice all over the world

CENTURY LIVING

game design is that I never try to look for what people want and then try to make that game design. I always try to create new experiences that are fun to play. Spread the fun of games to everyone. To do this, we must return to the beginning, to recapture the essence that made people who enjoy games even now enjoy them in the first place.” This approach ultimately paid dividends when it sold over 100 million consoles. Since then, the company has enjoyed success with the Wii U and is poised to continue its world domination. The moral of Myamoto’s story: look to your inner child for inspiration.b

7 FUN FACTS YOU DIDN’T KNOW ABOUT NINTENDO’S MARIO SERIES l Boos in Super Mario 64 were based on the angry wife of an assistant director of the game. l So many people got blisters from playing Mario Party, Nintendo offered to send gloves with the game. l Jason Voorhees, from Friday the 13th, appears in Super Mario Bros. l PETA is targeting Nintendo's most popular character, Mario, for skinning animals. l Mario got his name from the Nintendo office’s landlord. l Mario Party 8 was immediately recalled from store shelves in the UK for containing the word ‘spastic’. l Nintendo was sued in 2000 because Mario Party’s joystick-spinning mini-games caused hand injuries to children.


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The Best You January 2014  

We at The Best You were sad to hear that the great Nelson Mandela passed away on the evening of 5 December 2013 at his home in Johannesburg....

The Best You January 2014  

We at The Best You were sad to hear that the great Nelson Mandela passed away on the evening of 5 December 2013 at his home in Johannesburg....

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