Bdian 2017 media kit

The National Magazine of Bermuda

Media Kit

2017

Editorial As the island’s leading magazine, The Bermudian prides itself on being the distinctive voice of all that is best about Bermuda since 1930.

With four spectacular issues every year, we celebrate the people, places, events, arts and culture our readers want to know about. We are proud to celebrate all that is best about Bermuda bringing our readers in-depth stories, stunning photography, historical perspectives, informative calendars of events and, of course, our highlyanticipated annual awards features.

Our readers are discerning, educated and sophisticated. In every edition we aim to bring them the quality editorial and sophisticated design that has been the key to The Bermudian’s success for over 80 years.

Tina Stevenson Editor & Publisher

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As soon as I get the magazine from my post office I am so excited. I hurry home, pour myself a glass of wine and read it from cover to cover. It is my life line to my beautiful Island.

Suzanne Kaulbach Wolfville, Nova Scotia, Canada

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Readership + Distribution As the national magazine of Bermuda, The Bermudian goes all over the world! With a total readership of 10,000+, The Bermudian has a loyal, mature, affluent, educated audience and they spend 1.5 hours reading the magazine — a number much higher than the industry average.

The Bermudian is available at most local pharmacies, grocery stores, bookstores, reception areas, schools as well as the airport and library.

In addition to the 1,000 loyal subscribers to the print magazine, both locally and worldwide, we boast over 7,500 visitors per month to TheBermudian.com.

55%

of our readers have a household income of over $100,000 or higher per year

of our readers have a college degree

53%

of our readers recently purchased a product or service advertised in The Bermudian

GENDER: Female 72% Male 23%

67% of our readers own their own home

Our readers are interested in travelling (88%), art (73%), music (73%), entertaining (68%), gardening (62%), interior decorating (58%), shopping (56%), sports (44%) and dance (33%).

Photograph by Scott Tucker

74%

Editorial Calendar The secret to The Bermudian’s success lies in our editorial content. Since 1930, The Bermudian has chronicled island life — reporting on people, politics, architecture, homes, culture and the environment.

As a leisure guide, The Bermudian continues to be the indispensable authority on the island scene, covering music, the arts, restaurants and cultural events.

Regular sections in every issue:

From the Crows Nest: Seasonal happenings in culture, news, events and more • Home & Garden: Resources & inspiration • Locals: Leaders, heroes, icons • Famous Onions: Authors, athletes, artists • The Scene: Art, culture, sports • Landlubber’s Guide to the America’s Cup • On the Town: Food, drink, fun • Milestones: Anniversaries and rememberance • Etc: Letters, odds & ends

SPRING – Publishes March 15, 2017 22nd Annual Building Design Awards

SUMMER – Publishes June 15, 2017 27th Annual Best of Bermuda Awards

Photograph by max kehrli

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FABULOUS Bermudian magazine Spring issue. You do such a great job and this issue in particular kept me reading from cover to cover. Your magazine is truly a Bermuda treasure…keep up the great work!

Jennifer Grey — Executive Director, The Bermuda National Trust

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PLUS: • Up Front: The Editor’s page • Naturally Speaking: Bermuda’s natural environment • Healthy Bermuda: Keeping locals healthy • That’s Life! A Letter From London: Humour • Food & Drink • Afternoon & Evening: Charitable events and party pix

FALL – Publishes September 15, 2017 Made in Bermuda Awards

* Featured articles and calendar are subject to change

Winter – Publishes December 1, 2017 15th Annual Product & Service Awards

Rates + Specs

Advertising Rates

1x 4x

Full page

2,045

1,900

2/3 page

1,610

1,500

1/2 page

1,125

1,045

1/3 page

885

825

1/6 page

520

485

Premiums & Covers Outside Back Cover $4,700 Inside Front/Back $2,590 Premium placements: 20% surcharge Specialty items Reprints, electronic reprint rights, inserts, special colours and additional services available upon request. Please contact us for details.

Photograph by Bermuda Aerial Media

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I have been getting The Bermudian since 1955 and I can only say it gets better and better!

Betty Hutchings Bermuda

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MECHANICALS

ad format

Full Page

Our preferred format to receive artwork is a high resolution Adobe Acrobat PDF.

Live area: 7.25” x 9.75” Trim size: 8.5” x 11” Bleed size: 8.75” x 11.25” 2/3 page Vertical: 4.75” x 9.75” 1/2 page Horizontal: 7.25” x 4.75” Vertical: 4.75” x 7.25” 1/3 page Vertical: 2.25” x 9.75” Square: 4.75” x 4.75”

All fonts must be embedded and all art must be 300dpi and converted to CMYK. We cannot be held responsible for errors in incorrectly created files.

Other MAC compatible formats—including packaged InDesign files, Illustrator eps (fonts converted to outlines) and Photoshop tiff, eps or jpg—may be accepted but print quality cannot be guaranteed.

No True Type fonts will be accepted.

1/6 page

All images must be saved at 300dpi and saved as CMYK.

Vertical: 2.25” x 4.75” Horizontal: 4.75” x 2.25”

Special spot colours are available on request and will carry a surcharge.

Advertisers The Bermudian is fortunate to have industry leaders as loyal advertisers.

AAC Saatchi & Saatchi AES AF Smith A.S. Cooper & Sons Aberfeldy Nurseries Ace Cleaning and Landscaping Air Care Air Pro Alexandra Mosher Anchor Investment The Annex Toys Argus Astwood Dickinson Atelerie Auto Solutions BAC Bacardi Bates BELCO Bermuda Brickyard Bermuda Cancer & Health Bermuda Fun Golf Bermuda Hospital Charitable Trust Bermuda Motors Bermuda National Trust Bermuda Stripping & Refinishing Bermuda Waterworks Beth MacDonald BF&M Bonefish BotelhoWood Architects Brown & Co BUEI Burrows Lightbourn Butterfield Bank

By Design Interiors CableVision CellOne CHUBB Clarien Colonial

Complete Office Cosmic Crystal Caves CTX Demco Florist Digicel Dining Bermuda English Sports Shop ESC Fairmont Southampton Fed-Ex Flanagan’s Flowers by GiMi The Flying Chef Freisenbruch-Meyer Group Furniture Flair Furniture Walk Gosling’s Government of Bermuda Gregory Nelmes Interior Design Greymane Construction Hamilton Princess & Beach Club Harry’s HSBC International Imports Island Health Services Island Restaurant Group The Island Shop Island Tour Centre Island Trading Johns Hopkins Just Shirts KPMG KS Watersports Lili Bermuda Linberg & Simmons Lindo’s Group Logic Lucky Elephant Yoga Lusso Marine Locker Masterworks Museum MEF

Meyer Group Miles Market My Bermuda House New York-Presbyterian Nemours Noah’s Ark Nonna’s Kitchen OBM International Orange Bay Company Orchid Nail Spa Paget Dry Cleaners Pembroke Paint Company Pembroke Tile & Stone People’s Pharmacy Phoenix Stores Pricewaterhousecoopers Property Group P-Tech Red Laser RED Steakhouse & Bar The Reefs Rego SIR RenaissanceRe Rowe Spurling Paint Rubis Salon 27 Signworx SJ Construction Snorkel Park Somerset Pharmacy Sportseller Strands The Supermart The Irish Linen Shop Sports Seller Surface Trends Total Group Tucker’s Point Ultimate Motors Walker Christopher Waterwood Westport Architecture

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Issued by HSBC Bank Bermuda Limited which is licensed to conduct Banking and Investment Business by the Bermuda Monetary Authority.

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The Dockyard Times FREE!

ALL THE NEWS AND INFORMATION ON BERMUDA’S HISTORIC DOCKYARD—AND BEYOND

DOCKYARD: Home of

BY W.C. STEVENSON If you haven’t noticed already, an exciting new chapter in Bermuda’s history is being written in Dockyard these days. The world’s premier sailing competition, the America’s Cup, is coming to our shores in 2017. Between now and June next year, a lot will be changing around the historic Dockyard as it gears up to play host to the 35th edition of the cup, which happens every three to five years.

Construction for the America’s Cup village is already underway, and will provide exciting new changes on Ireland Island.

Reclamation work in the South Basin will add eleven additional acres to the island, beginning with a significant amount of

a forbidding stone edifice dominating the skyline, was built by convicts as a military barracks. Subsequently, it served as a prison whose thick, impregnable walls are reminiscent of the Bastille. Now in Continued on page 2

Continued on page 2

dredging and the laying of a steel foundation.

The America’s Cup is the oldest international sporting trophy in the world and the pinnacle of yacht racing. The winner of the trophy is determined through a series of one-on-one match races between the holders of the cup, the defender, and a challenger. Similar to Formula One, winning requires teams to harness the twin forces of cutting edge technology and unparalleled tactical nous, resulting in one of the most spectacular competitions ever to grace the international sporting stage.

Beating out bids from San Diego and Chicago, the decision by defending champion Team Oracle USA to stage the event in Bermuda, a British territory, marked the first time an AmeriContinued on page 2

A Jewel in Bermuda’s Crown A high-tech exhibit at BUEI brings you inside the sport.

SEE PAGE 20

PLUS Go & Do PG 12 Get Wet & Wild PG 14 Shop PG 15 Experience It PG 18

BY ELIZABETH JONES Officially, Bermuda has just two towns, the City of Hamilton and the Town of St. George. But arguably the Royal Naval Dockyard, locally known as Dockyard and situated on the western tip of the island, has so many amenities it could be seen as the island’s third town.

Boasting Bermuda’s largest museum, a marina, a shopping mall, restaurants and an authentic British pub, as well as a number of arts related centres, Dockyard is one of Bermuda’s key attractions. In fact for many of our visitors arriving on the island by ship, Dockyard is their first destination since it is currently the only port suitable for mega cruise ships.

It can easily be explored on foot and during the cruise ship season by Segway and or by train. Scenically, Dockyard is always engaging for its views of yachts,

tugs, and pilot boats, for its cruise ships and ferries. When berthed at Dockyard, the Spirit of Bermuda, a schooner designed by the Bermuda Sloop Foundation to train Bermuda’s youth in maritime arts, recalls the days when Grassy Bay was filled with sailing ships. Casemates,

THE AMERICA’S CUP 2017 The Bermudian Publishing Company is thrilled to produce a one time only, very special issue of The Dockyard Times for 2017 — “aMerica’s cuP 2017”

Stats & Facts 25,000 Newspapers printed

This 20 + page tabloid newspaper will be dedicated entirely to The America’s Cup in Bermuda covering the history, the races, the boats and the people. It will also carry details of the racing schedules, standings to date and information on Dockyard and the America’s Cup Village, appealing to visitors and locals alike.

Available from May through June 2017 and until stocks last

editorial HigHligHts include:

Advertisers in the annual Dockyard Times receive a 25% discount

History

12 Stands in Dockyard (shared with annual issue) and at hotels and guest houses island wide

America’s Cup Through the Years

Profiles Skippers and Team Profiles

exPlainers 1. Rules for this Year’s Cup 2. ACWS Wrap-up 3. The Science of AC Sailing 4. How the America’s Cup Series Works

features 1. Bermuda Red Bull youth team 2. How the America’s Cup came to Bermuda 3. AC Legacy (Endeavour) 4. Economic Impact

And much more!

Dates & Deadlines Publishing date May 1, 2017 space Booking deadline February 24, 2017 creative deadline March 10, 2017

contact

FUN IN THE SUN

SUNSET SUNSETEVERY MONDAYS’MORES, COCKTAILS AND FOOD AVAILABLE. & WEDNESDAY

WATERSPORTS &

October 6-11

2017

BY W. C. STEVENSON From 1919 until the closing of the Dockyard in 1951, the Commissioner’s House was actually a ship called the HMS Malabar. It did not sail, or motor, or even float, but it was a ship nonetheless. The British, with infinite patience for tradition, have a habit of commissioning such houses as ships, and the HMS Malabar was one of them. Unsurprising, considering that the building served as allied HQ for North Atlantic radio interceptions during WWII. But that is only a sliver of the story.

Edward Holl, Chief Architect of the Royal Navy, designed the extraordinary building in 1822. Construction began in 1823 and was complete by 1827. Commissioner’s House was designed with cast iron replacing all structural wood, and was the first residential building in the Western Hemisphere to utilise cast-iron framing.

The floor framing, truss-work and verandah pillars are iron castings fabricated in England that were transported to Bermuda aboard sailing ships for assembly according to Holl’s plan. Like many other Dockyard buildings, the walls of Commissioner’s House are hard Bermuda limestone, which was quarried and shaped into blocks by convicts from Britain, and lesser numbers of local workers and slaves.

In its early years of

the 35th America’s Cup

Explore the Science Side of the 35th America’s Cup

ALL ThE NEwS AND INFOrMATION ON ThE 2017 AMErICA’S CuP IN BErMuDA

Fascinating and Historic Commissioner’s House

SEE PAGE 10

SEE PAGE 22

FREE!

The House on the Hill

All the delicious meals, tasty treats and thirstquenching cocktails available in Dockyard.

Explore the whole island.

The Dockyard Times SPECIAL EDITION! — 25,000 Newspapers Printed —

Eat, Drink & Be Merry

Beyond Dockyard

2016

PHOTO © ORACLE TEAM USA / PHOTO JAVIER SALINAS

INSIDE

BEACH OPEN DAILY

EVERY SUNDAY, MONDAY, WEDNESDAY & THURSDAY

EVERY SUNDAY, MONDAY, WEDNESDAY & THURSDAY ISLANDS BEST DJ'S PLAYING ALL YOUR S’MORES, COCKTAILS AND FOOD AVAILABLE. MAY THROUGH OCTOBER FAVOURITE MUSIC FROM 7pm - 10pm ISLANDS BEST DJ'S PLAYING ALL YOUR FAVOURITE MUSIC FROM 7pm - 10pm

tina stevenson, editor & Publisher tel: 441-232-7041 e-mail: tina@thebermudian.com

Argo group Gold Cup 2015 Kayaks Pedal Boats Volley Ball Day Beds

$5 ADMISSION

FREE FOR KIDS UNDER 12

A PORTION OF ALL GATE PROCEEDS ARE CONTRIBUTED TO

BERMUDA ZOOLOGICAL SOCIETY’S REEF CONSERVATION EFFORTS

Photograph by Max Kerhli

Beach Rentals Jet Skis Watersports Snorkelling Paddle Boards

Presented by the royal bermuda yacht club | hamilton, bermuda

digital Our website www.thebermudian.com extends The Bermudian magazine experience and connects daily with Bermudaphiles all over the world in a user-friendly and easily navigable environment. With excellent long form journalism, short informative blogs, and an amazing archive of over 80 years, TheBermudian.com has fast become an online community like no other.

2.51

average pages per visit

TheBermudian.com engages daily, weekly, monthly and quarterly with articles, cultural campaigns and multi-media. We appreciate and court an ever-growing and loyal social media following where we share content daily and engage with them regularly with contests and special promotions.

20,000+ average page views per month

5,500+

average readers on TheBermudian.com per month

average unique visitors to Thebermudian.com per month

Photograph by Scott Tucker

7,500+

The Bermudian App Everything you love about The Bermudian, anytime, anywhere.

Enjoy The Bermudian on your computer, on your tablet, and even on your smartphone. It’s more of what you love, wherever and whenever you want it.

Now on iPhone®, iPad®, Kindle Fire, NOOK Tablet™and on most Android™devices.

We’re social!

For more information on our online readership and to inquire about prices for banner advertising, sponsored story packages and our e-newsletters please contact tina@thebermudian.com or call 232-7041.

6,782 followers

2,003 followers

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The Bermudian Publishing Company limiteD P.O. Box HM 283, Hamilton HM AX t: 441-232-7041 f: 441-232-7042 e: tina@thebermudian.com w: www.thebermudian.com