The Bermudian 2016 Media Kit

THE NATIONAL MAGAZINE OF BERMUDA

MEDIA KIT

2016

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As soon as I get the magazine from my post office I am so excited. I hurry home, pour myself a glass of wine and read it from cover to cover. It is my life line to my beautiful Island.

SUZANNE KAULBACH Wolfville, Nova Scotia, Canada

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EDITORIAL As the island’s leading magazine, The Bermudian prides itself on being the distinctive voice of all that is best about Bermuda since 1930.

With four spectacular issues every year, we celebrate the people, places, events, arts and culture our readers want to know about. We are proud to celebrate all that is best about Bermuda bringing our readers in-depth stories, stunning photography, historical perspectives, informative calendars of events and, of course, our highlyanticipated annual awards features.

Our readers are discerning, educated and sophisticated. In every edition we aim to bring them the quality editorial and sophisticated design that has been the key to The Bermudian’s success for over 80 years.

PHOTOGRAPH BY SCOTT TUCKER

Tina Stevenson Editor & Publisher

READERSHIP + DISTRIBUTION As the national magazine of Bermuda, The Bermudian goes all over the world! With the ease of subscribing online on TheBermudian.com, we are pleased to say our subscriptions are up 30% to over 1,000 subscribers.

With a total readership of 10,000+, The Bermudian has a loyal, mature, affluent, educated audience and they spend 1.5 hours reading the magazine — a number much higher than the industry average.

The Bermudian is available at most local pharmacies, grocery stores, bookstores, reception areas, schools as well as the airport and library.

In addition to the 1,000 loyal subscribers to the print magazine, both locally and worldwide, we boast over 7,500 visitors per month to Thebermudian.com and an average 1,500+ readers of the digital magazine per issue.

78% of our readers are over age 45

55%

of our readers have a household income of over $100,000 or higher per year

Our readers are interested in travelling (88%), art (73%), music (73%), entertaining (68%), gardening (62%), interior decorating (58%), shopping (56%), sports (44%) and dance (33%).

53%

of our readers recently purchased a product or service advertised in The Bermudian

74% of our readers have a college degree

GENDER: Female 72% Male 23%

67% of our readers own their own home

PHOTOGRAPH BY AMANDA TEMPLE

EDITORIAL CALENDAR The secret to The Bermudian’s success lies in our editorial content. Since 1930, The Bermudian has chronicled island life — reporting on people, politics, architecture, homes, culture and the environment.

As a leisure guide, The Bermudian continues to be the indispensable authority on the island scene, covering music, the arts, restaurants and cultural events.

REGULAR SECTIONS IN EVERY ISSUE:

From the Crows Nest: Seasonal happenings in culture, news, events and more • Home & Garden: Resources & inspiration • Locals: Leaders, heroes, icons • Famous Onions: Authors, athletes, artists • The Scene: Art, culture, sports • Landlubber’s Guide to the America’s Cup • On the Town: Food, drink, fun • Milestones: Anniversaries and rememberance • Etc: Letters, odds & ends

SPRING – Publishes March 15, 2016 21st Annual Building Design Awards

SUMMER – Publishes June 15, 2016 26th Annual Best of Bermuda Awards

PHOTOGRAPH BY MAX KEHRLI

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FABULOUS Bermudian magazine Spring issue. You do such a great job and this issue in particular kept me reading from cover to cover. Your magazine is truly a Bermuda treasure…keep up the great work!

JENNIFER GREY — Executive Director, The Bermuda National Trust

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PLUS: • Up Front: The Editor’s page • Naturally Speaking: Bermuda’s natural environment • Healthy Bermuda: Keeping locals healthy • That’s Life! A Letter From London: Humour • City Limits: Business news • Afternoon & Evening: Charitable events and party pix

FALL – Publishes September 15, 2016 Rising Stars

* Featured articles and calendar are subject to change

WINTER – Publishes December 1, 2016 14th Annual Product & Service Awards

RATES + SPECS

ADVERTISING RATES

1X 4X

Full page

1,950

1,855

2/3 page

1,540

1,465

1/2 page

1,070

1,020

1/3 page

844

810

1/6 page

495

469

PREMIUMS & COVERS Outside Back Cover $4,550 Inside Front/Back $2,470 Premium placements: 20% surcharge SPECIALTY ITEMS Reprints, electronic reprint rights, inserts, special colours and additional services available upon request. Please contact us for details.

PHOTOGRAPH BY AMANDA TEMPLE

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I have been getting The Bermudian since 1955 and I can only say it gets better and better!

BETTY HUTCHINGS Bermuda

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MECHANICALS

AD FORMAT

FULL PAGE

Our preferred format to receive artwork is a high resolution Adobe Acrobat PDF.

Live area: 7.25” x 9.75” Trim size: 8.5” x 11” Bleed size: 8.75” x 11.25” 2/3 PAGE Vertical: 4.75” x 9.75” 1/2 PAGE Horizontal: 7.25” x 4.75” Vertical: 4.75” x 7.25” 1/3 PAGE Vertical: 2.25” x 9.75” Square: 4.75” x 4.75”

All fonts must be embedded and all art must be 300dpi and converted to CMYK. We cannot be held responsible for errors in incorrectly created files.

Other MAC compatible formats—including packaged InDesign files, Illustrator eps (fonts converted to outlines) and Photoshop tiff, eps or jpg—may be accepted but print quality cannot be guaranteed.

No True Type fonts will be accepted.

1/6 PAGE

All images must be saved at 300dpi and saved as CMYK.

Vertical: 2.25” x 4.75” Horizontal: 4.75” x 2.25”

Special spot colours are available on request and will carry a surcharge.

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My heart leaps every time The Bermudian arrives in my mailbox!

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SANDRA & STEPHEN BURROWES St. Paul, Minnesota

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10/21/15

5:41 PM

A HISTORY OF EXCELLENCE

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Call 299 5454 Visit www.hsbc.bm/advance HSBC Advance is subject to a qualification criteria.

Issued by HSBC Bank Bermuda Limited which is licensed to conduct Banking and Investment Business by the Bermuda Monetary Authority.

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Clarien Bank Limited through its wholly owned subsidiary companies is licensed to conduct bank, investments and trust business by the Bermuda Monetary Authority.

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Whatever the goal, it will only be achieved with the help of a team. We all need our support group of family and friends to inspire and encourage us to keep aiming higher. At HSBC, we’d never claim to play a starring role in your successes, but we’re here to support them in every way we can.

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Butterfield Asset Management Limited is licensed to conduct Investment business by the Bermuda Monetary Authority. Address: 65 Front Street, Hamilton HM12, Bermuda.

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AAC Saatchi & Saatchi A.S Cooper & Sons Aberfeldy Nurseries ACE Group Ace Cleaning and Landscaping AdVantage Anchor Investment The Annex Toys Argus A.S. Cooper’s Astwood Dickinson

Atelerie BAC Bacardi Bates BELCO Bermuda Country Cabinets Bermuda Gas Bermuda Hospital Charitable Trust Bermuda Motors Bermuda Stripping & Refinishing

8/12/15 2:33 PM

Bermuda Waterworks BF&M Botelho Wood Architects Brown & Co Burrows Lightbourn Butterfield Bank

By Design Interiors CableVision CellOne Clarien Colonial Complete Office

CTX Demco Florist Digicel Dining Bermuda English Sports Shop Fairmont Southampton Fed-Ex Flanagan’s Flowers by GiMi The Flying Chef Freisenbruch-Meyer Group Furniture Walk

ADVERTISERS The Bermudian is fortunate to have industry leaders as loyal advertisers.

DISCOVER THE UNIVERSAL FRAGRANCE

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PRIN_BermudianMag8.5x11_MS.indd 1

441 292 0400

info@islandtrading.bm

islandtrading.bm

facebook.com/IslandTradingBda

Bermudian Magazine Christmas-Winter 2015

10/22/15 10:46 AM

Friday, October 23, 2015 7:11:50 AM

T:8.5” S:7.25”

N E W YO R K C I T Y ’ S # 1 H O S P I TA L AWA I TS YO U R A R R I VA L .

There are many reasons why patients from over 100 different nations seek out our care at NewYork-Presbyterian.

We’re ranked as the #1 hospital in New York City and have been named among the top 3 hospitals in the U.S. for cardiac care and kidney disease by U.S. News & World Report. In addition, we’ve also had the most Top Doctors on the list of America’s Top Doctors* for 13 years in a row. We are also affiliated with two world-renowned medical schools—Weill Cornell Medical College and Columbia University College of Physicians and Surgeons. All this, along with our dedicated Global Services team and 24/7 premier concierge services makes every patient feel like they’ve never left home.

THE LITTLE VENICE GROUP BERMUDA’S DYNAMIC RESTAURANTS

For more information, please contact us at 212-746-9100. Learn more at nyp.org/globalservices

DYNAMISM AND DEPTH IN FOOD AND SERVICE

Our Building Blocks

T H E J O H N S H O P K I N S H O S P I TA L T:11” S:9.75”

#1 Hospital in the Nation in 2013 According to U.S. News & World Report’s Annual Best Hospitals Edition #1 Ear, Nose & Throat #1 Geriatrics #1 Neurology & Neurosurgery #1 Rheumatology #1 Urology

#2 Psychiatry #3 Gastroenterology & GI Surgery #3 Ophthalmology #4 Cancer #4 Cardiology & Heart Surgery

#4 Diabetes & Endocrinology #4 Nephrology #5 Gynecology #6 Orthopedics #6 Pulmonology

The Johns Hopkins Hospital is the #1 hospital in the United States, and the only hospital in history to be ranked #1 in the nation for 21 years in a row by U.S. News & World Report. We’ve been innovating patient care for over a century, including making your journey to us as easy as possible.

La Trattoria

L’Oriental

Blû Bar & Grill

Harbourfront

Fourways

For appointments, trip planning and more +1-443-287-6080 hopkinsmedicine.org/international

Café Lido

WWW.DININGBERMUDA.COM I T: 441-295-8279 I E: INFO@MEF.BM

*As measured by Castle Connolly’s survey of America’s Top Doctors

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NYP1537_Global_Services_Bermuda_FINAL.indd Job Info

Gosling’s Government of Bermuda Harry’s HSBC International Imports Island Trading Johns Hopkins Just Shirts KPMG Lili Bermuda Lindo’s Group Logic

Client NewYork-Presbyterian Job NYP 1537

Global Services Approvals Art Director Isabela x234 Copywriter Prithi Account Michelle x223 Studio Artist derek x230 Proofreader Project Mgr Meredith x239

Users Christian’s Capsule / Derek Rush Current Date 10-27-2014 5:21 PM Creation Date 10-21-2014 3:10 PM

Lusso Masterworks Museum Miles Market New York-Presbyterian Noah’s Ark OBM International Orange Bay Company Pembroke Paint Company Pembroke Tile & Stone People’s Pharmacy Pereira Engineering P-Tech MATERIALS PREPARED BY SEIDEN 212.223.8700

Inks

Cyan, Yellow,

Magenta, Black

Live 7.25” x 9.75” Trim 8.5” x 11” Bleed None

2/12/14 2:48 PM

Printed at None Page # 1

Fonts TheSans (B7 Bold, B5 Plain)

Notes

Images NYP_L1000334_Twilight2_4C_RT_Ritmo.psd (CMYK; 613 ppi; 48.9%), NYP_Global_Amazing_4C.eps (45.34%), BH2014honor_2014-15.eps (16.23%)

Round: Final

Red Laser RED Steakhouse & Bar The Reefs Rego Sotheby’s RenaissanceRe Rowe Spurling Paint Rubis Snorkel Park Somerset Pharmacy Sportseller Strands The Supermart

The Irish Linen Shop Surface Trends TeleBermuda International Total Group TreeCon Tucker’s Point Ultimate Motors Universal Electric Wahoo Wahoo Walker Christopher Waterwood Westport Architecture

PHOTOGRAPH BY MAX KERHLI

Little Venice

CUSTOM PUBLISHING For more than 20 years, The Bermudian has served clients by publishing magazines that help them communicate with their customers, colleagues and Bermuda’s general public.

Our expertise has produced event publications and programmes such as The World Rugby Classic and the annual Argo Gold Cup programme. Other clients include publications produced for KPMG, Tucker’s Point and The Bermuda End to End 25th Anniversary, to name just a few.

The Bermudian’s 80+ years of experience, along with freelance writers, editors, photographers, fact-checkers and copyeditors can guarantee a first-class custom publication.

Insights

October 6-11

Argo group Gold Cup 2015

Banking in Bermuda Magazine

Summer 2014

The Roundtable 2014

Discussions with the CEOs of Bermuda’s banks

KPMG in Bermuda Banking SuRvEy

Bermuda end-to-end commemorative issue Presented by the royal bermuda yacht club | hamilton, bermuda ETE Layout 1-15.indd 1

3/28/12 4:55 PM

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7/9/14 10:03 AM

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The Bermudian always kept me in touch with my Bermuda. It created a little comfort zone into which I could escape for a few blissful moments.

W. WAYNE JACKSON, Bermuda

L I V E L U X U R I O U S LY D I N E E L E G A N T LY R E L A X P E A C E F U L LY G O L F R E L I G I O U S LY

TUCKER’S POINT 2010

Life on the Point HARBOUR HAVENS Dreamy seaside homes on Castle Harbour

Find Your Peace

Relax & rejuvenate at The Spa

To The Point of Perfection The ultimate dining experience

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PHOTOGRAPH BY MAX KERHLI

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DIGITAL Our website www.thebermudian.com extends The Bermudian magazine experience and connects daily with Bermudaphiles all over the world in a user-friendly and easily navigable environment. With excellent long form journalism, short informative blogs, and an amazing archive of over 80 years, TheBermudian.com has fast become an online community like no other.

TheBermudian.com engages daily, weekly, monthly and quarterly with articles, cultural campaigns and multi-media. We appreciate and court an ever-growing and loyal social media following where we share content daily and engage with them regularly with contests and special promotions.

7,500+ 20,000+ average page views per month

5,500+

average readers on TheBermudian.com per month

average unique visitors to Thebermudian.com per month

2.51

average pages per visit

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SALLIE SINGLETON

EXCLUSIVE WEB-ONLY CONTENT: • The Bermudian Cooks

• This is the Week That Was

• Artists View

• T he Bermudian.com’s twice monthly e-newsletters go to 2500+ inboxes

• The Scene

THE BERMUDIAN APP Everything you love about The Bermudian, anytime, anywhere.

Enjoy The Bermudian on your computer, on your tablet, and even on your smartphone. It’s more of what you love, wherever and whenever you want it.

Now on iPhone®, iPad®, Kindle Fire, NOOK Tablet™and on most Android™devices.

For more information on our online readership and to inquire about prices for banner advertising, sponsored story packages and our e-newsletters please contact tina@thebermudian.com or call 232-7041.

PHOTOGRAPH BY SCOTT TUCKER

We’re social!

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What a fabulous issue the Winter magazine was. So well laid out, gorgeous colour and a fascinating read. You are doing a stunning job.

6,175 followers

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THE BERMUDIAN PUBLISHING COMPANY LIMITED P.O. Box HM 283, Hamilton HM AX t: 441-232-7041 f: 441-232-7042 e: tina@thebermudian.com w: www.thebermudian.com