Like Jaguars roar: See how a student helped bring a wild change to AU’s campus store

By Brionna Law Staff writer

Angela Stephan, a senior communication major at Augusta University, had a big hand in coming up with the renaming and rebranding of AU’s Roar Store, formerly called the JagStore.

Stephan came up with the idea last semester when Taylor Lamb, director of Marketing & Career Services, came to Assistant Professor Carrie Reif-Stice’s Integrated Strategic Communication class to talk about his career and work at AU. When the floor opened up for questions, Stephan said she suggested the new name.

“He asked, ‘if you could change the name, what would it be?’ And I thought, since we’re Jaguars, we need something that makes us powerful, proud, and the first thing that came to my mind was ‘roar,’ like the Roar Store,” Stephan said.

Along with a name change, Stephan also suggested a design change to update the store.

“To me the store, at the time, looked like an abandoned urgent care like you see in scary movies—the lights and the colors and stuff inside,” Stephan said.

“So, I suggested that too.”

Stephan said that she felt happy about the news, as well as grateful to the communication department.

“It shows that our com- munication department and our professors have given us the tools and the opportunity to meet people,” Stephan said. “Dr. Carrie brought him as a guest. Therefore, I was able to suggest, and therefore it happened, so it’s like a chain of events, and I know this from my experience, all our professors in the communication department are very supportive of our creativity.”

Stephan is also happy that she has left her mark on the school that will remain even after she graduates. Stephan said, “It was exciting because although I might graduate soon, hopefully in summer ’23, I’m leaving something behind.”