WELCOME TO OUR AUTUMN | WINTER BROCHURE As we approach the end of another year, we’d like to take this opportunity to thank all our customers and partners for your continued support throughout 2026. We truly appreciate your business and the relationships we’ve built, and we’re proud to continue supporting pubs, bars, clubs and hospitality venues throughout the year. With the festive season fast approaching, we know this is one of the busiest and most important trading periods for many of our customers. We hope the weeks ahead bring plenty of footfall, successful events and a fantastic end to the year. Inside this brochure, you’ll find a great selection of beers, drinks and seasonal offers, with savings to help you make the most of the Christmas trading period. Whether you’re stocking up on customer favourites, exploring something new or planning for the celebrations ahead, we’re here to help you get ready for the weeks ahead. Looking beyond Christmas, we’ve got some exciting things in the pipeline for 2027! We’re looking forward to sharing more with you in the New Year, with plenty to look forward to as we continue to develop our offering and support your business. From everyone at The Beer Trading Company, thank you for being part of our journey. We wish you a busy and successful festive season, a very Merry Christmas and all the best for the year ahead.
Watch this space for an exciting 2027!
KEY DATES
NOV
1st – Formula 1 Mexican Grand Prix concludes 5th – Bonfire Night 8th – Formula 1 São Paulo Grand Prix 7th – Wales v Japan (Rugby Union) 8th – England v Australia (Rugby Union) 11th – Remembrance Day 13th – World Kindness Day 14th – Wales v New Zealand (Rugby Union) 14th – England v Japan (Rugby Union) 14th–22nd – Grand Slam of Darts 22nd – Las Vegas Grand Prix
NOV CONT
21st – England v New Zealand (Rugby Union) 21st – Wales v Australia (Rugby Union) 26th–30th – Players Championship Finals (Darts) 27th – Black Friday 27th–29th – Nations Championship Finals Weekend 29th – Qatar Grand Prix 27th November–6th December – UK Snooker Championship
ORDERING & CONTACT DETAILS To place an order or if you have any questions, please contact your Account Manager or our Telesales Team: Call: 01606 841467 Text: 07825 413667 Email: sales@beertrading.co.uk Web: www.beertrading.co.uk
DEC 6th – Abu Dhabi Grand Prix 5th – Small Business Saturday 10th – Christmas Jumper Day 11th December–3rd January – PDC World Darts Championship 18th–19th – Ascot Christmas Racing Weekend 19th – Mad Friday 24th – Christmas Eve 25th – Christmas Day 26th – Boxing Day 31st – New Year’s Eve
STAY CONNECTED Follow us on social media for the latest promotions, product launches, seasonal inspiration, and key trading updates throughout the year. Stay up to date, stay stocked, and never miss a sales opportunity. LinkedIn Instagram Facebook
CASES
BIG SALES
THIS NOVEMBER £17.49
£24.49
£19.49
£17.99
£15.99
£14.49
£27.99
£25.99
SPECIAL PRICE PER CASE ENJOY RESPONSIBLY Available from 1st November 2026 to 30th November 2026. Special price per case; Heineken 0.0% NRB case 24 x 33cl (£17.49), Birra Moretti NRB 24 x 33cl (£24.49), Birra Moretti Sale di Mare NRB 24 x 33cl (£25.99), Desperados NRB 24 x 33cl (£27.99), Bulmers Original NRB 12 x 50cl (£14.49), Bulmers Red Berries and Lime 12 x 50cl (£17.99), Inch’s Medium Apple Cider 12 x 50cl (£15.99), Newcastle Brown Ale NRB case 12 x 55cl (£19.49). Brewed in the UK. Subject to availability. Entry instructions including advertising or promotional materials are deemed to form part of the terms & conditions and by making the qualifying purchase advertised customers will be deemed to have accepted and be bound by these terms & conditions. Only open to wholesale customers who are resident in the UK aged 18+. Customer Terms of Purchase apply. Purchase the advertised products in one transaction between the dates stated in the advert to receive the offer as stated in the advert. Purchases must be made on behalf of the customer’s outlet for sale at that outlet only. The promoter reserves the right to cancel or amend this promotion due to events or circumstances arising beyond its control. Promoter Heineken UK Limited, EH2 2B
3
CASES
£2 OFF PER CASE 24x330ml
Contact your local representative for more details.
Brewed in the UK
Promotion valid 1st November - 31st December 2026.
200883-5 MAD Wholesale Ad A4 (P).indd 1
4
20/08/2026 17:50
CASES
THIS CALLS FOR A BUD
BUY BUDWEISER 24x330ml
FOR A PURCHASE PRICE OF £22.49 Promotion Period: 01/011/2026 to 31/12/2026, or if earlier, whilst stocks last. Budweiser: Purchase Budweiser 24 x 330ml NRB at a promotional price of £22.49 per case. Offers open to all customers who purchase via BBG partner wholesalers based in the UK and Channel Islands. Terms of your stocking agreement continue to apply. This promotion cannot be combined with any other offers or discounts. Promoter: AB InBev UK Ltd EC4A 1EN. ©2026 AB InBev UK Limited, all rights reserved.
4491329807_BUDWEISER_RTM_PROMOS_SEPOCT_A4.indd 1
26/08/2026 13:04
5
CASES
£20.99 24x275ml case No availaw in canbsle !
£21.99 24x330 m l
Offer valid from November 1st - December 31st 2026. Offer applies to VK 24x275ml NRB range and VK 24x330ml can range stocked. Excludes PET. While stocks last.
FILL UP YOUR £22.99 STOCKINGS... A CASE 24 X 440ML
WITH THE FASTEST GROWING RTD IN THE ON-TRADE* For POS & more, contact.. customermarketing@globalbrands.co.uk
TERMS & CONDITIONS: OFFER VALID FROM 01.11.26 UNTIL 31.12.26. OFFER APPLIES TO 24X440ML HOOCH RANGE STOCKED. WHILE STOCKS LAST.*NIQ ON PREMISE (CGA) MAT P05 2026
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CASES
You know your beer is cold when the mountains turn blue
£2 off a case 24x330ml
Contact your local representative for more details. Promotion valid: 1st November - 31st December 2026.
200883-7 CRS Wholesale Ad A4 (P).indd 1
28/08/2026 16:10
7
CASES
£2
OFF A CASE 24 x 330ml
ENJOY THE FESTIVE PERIOD WITH PRAVHA 4% LIGHTER TASTING, FULL BODIED PILSNER
Contact your local representative for more details. Promotion valid 1st November - 31st December 2026.
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200883-9 PRA Wholesale Ad A4 (P).indd 1
20/08/2026 18:00
CASES
£2 off
all flavours included
£1 OFF ANY CASE OF THATCHERS CIDER This festive season!
T&Cs: Receive £1 any case of 6 x 500ml bottles of Thatchers Cider. Thatchers Ciders included in this promotion are 6 x 500ml Bottles of Gold, Haze, Juicy Apple, Blood Orange & Apple & Blackcurrant. 10 deals per customer.
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CASES
Festive Cheer, Starts Here
£ £14 14.99 .99
£ £18 18.99 .99
£ £18 18.99 .99
£ £18 18.99 .99
£ £18 18.99 .99
£ £23 23.49 .49
£ £17 17.49 .49
£ £24 24.49 .49
SPECIAL PRICE PER CASE ENJOY RESPONSIBLY Available from 1st December 2026 to 31st December 2026. Special price per case; Old Mout Berries and Cherries 0.0% NRB case 12 x 50cl (£14.99), Old Mout Berries and Cherries NRB case 12 x 50cl (£18.99), Old Mout Kiwi and Lime NRB case 12 x 50cl (£18.99), Old Mout Pineapple and Raspberry NRB case 12x 50cl (£18.99), Old Mout Mango and Passionfruit NRB case 12 x 50cl (£18.99), Heineken 0.0% NRB case 24 x 33cl (£17.49), Heineken NRB case 24 x 33cl (£23.49), Birra Moretti Zero NRB case 24 x 33cl (£19.49), Birra Moretti NRB case 24 x 33cl (£24.49), Sol NRB case 24 x 33cl (£18.99), Newcastle Brown Ale NRB case 12 x 55cl (£18.99), Cruzcampo NRB case 24x33cl (£21.99). Brewed in the UK. Subject to availability. Entry instructions including advertising or promotional materials are deemed to form part of the terms & conditions and by making the qualifying purchase advertised customers will be deemed to have accepted and be bound by these terms & conditions. Only open to wholesale customers who are resident in the UK aged 18+. Customer Terms of Purchase apply. Purchase the advertised products in one transaction between the dates stated in the advert to receive the offer as stated in the advert. Purchases must be made on behalf of the customer’s outlet for sale at that outlet only. The promoter reserves the right to cancel or amend this promotion due to events or circumstances arising beyond its control. Promoter Heineken UK Limited, EH2 2B
10
£ £19 19.49 .49
£ £21 21.99 .99
£ £18 18.99 .99
£ £18 18.99 .99
CASES
BUY 3 GET 1 FREE BUY ANY 3 CASES FROM THE RANGE AND RECEIVE 1 CASE FOR FREE
Contact your local representative for more details. Promotion valid 1st November - 31st December 2026.
200883-3 SHA Packaged Wholesale Ad A4 (P).indd 1
@SHARPSBREWERY WWW.SHARPSBREWERY.CO.UK
31/08/2026 14:47
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CASES
BUY 3 CASES OF THATCHERS ZERO & GET A CASE OF THATCHERS BLOOD ORANGE 0.0 FREE
N0.1
LOW/NO APPLE CIDER
THATCHERS BLOOD ORANGE 0.0%
NEW
ZERO FRUIT CIDER
T&Cs: Buy 3 cases of 6 x 500ml bottles of Thatchers Zero cider and receive 1 case of the 6 x 500ml Thatchers Blood Orange 0.0% cider free of charge. Source: Latest MAT vs YA (CGA OPM)
12
A vibrant, alcohol-free juicy cider, bursting with natural blood orange flavour.
CASES | DRAUGHT
SPECIAL PRICE ON CORONA & CORONA CERO CASES For a limited time only
©2026 AB InBev UK Limited, all rights reserved. *CO2 added after brewing Promotion Period: 01/11/2026 to 31/12/2026, or if earlier, whilst stocks last. Corona: Purchase Corona 24x330ml NRB or Corona Cero 24x330ml NRB to receive a purchase price of £24.49 or £16.99 respectively per product. Offers open to all customers who purchase via BBG partner wholesalers based in the UK and Channel Islands. Terms of your stocking agreement continue to apply. This promotion cannot be combined with any other offers or discounts. Promoter: AB InBev UK Ltd EC4A 1EN
24x330ml CORONA
CERO £16.99 ExTRA £24.49 ©2026 AB InBev UK Limited, all rights reserved.
4491329705_RTM_CORONA_SEPOCT_PROMOS_135x92mm.indd 1 EST.
24/08/2026 11:49
1882
Merry Christmas from us to all new customers Get a FREE 50L Keg
on install with a POS kit.
Plus entry into our monthly Prize Draw for x2 WAFC tickets or x2 Bangor-On-Dee Race Day Tickets
wrexhamlager.com
NEW Tap Handles available
Dates apply: 1st November 2026 - 31st January 2027 New customers must have at least 12 weeks pouring Wrexham Lager products.
13
DRAUGHT
install victoria málaga and receive a complimentary keg after first 2 purchased
Over 18s only. Offer open to participating wholesale and damm 1876 ltd direct customers in the uk. Outlets must install victoria malaga on draught. After first purchase is made, the venue will receive one complimentary keg of victoria malaga* and a set of new glassware. Offer valid from 1st November to 31st December 2026. Promotion subject to availability. If for any reason the Promoter cannot supply the specified format, a similar product in value will be sent to the venue. Promoter: damm 1876 ltd, 5a bear lane, southwark, london, england, se1 0uh. **2 kegs must be purchased within 9 weeks of install to qualify for the foc keg.
14
DRAUGHT
15
DRAUGHT
©2025 AB InBev UK Limited,all rights reserved.
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DRAUGHT
17
DRAUGHT B R O O K LY N B R E W E R Y . C O M
GROUNDWORK
@ B K LY N B R E W E R Y U K
SESSION LAGER THE CRAFT LAGER MADE TO WORK HARD ON YOUR BAR
T H I S I S B R O O K LY N
NEW GROUNDWORK SESSION LAGER COMBINES THE REFRESHMENT OF LAGER WITH THE CREDENTIALS OF CRAFT, DELIVERING A LIGHT, CRISP AND EASY DRINKING SERVE DESIGNED TO APPEAL TO TODAY'S PREMIUM DRINKERS
SUPPORT PLUS A
LIGHT. CRISP. EASY GOING. Promotion valid for duration of brochure promotional period. One deal per install per outlet. Available whilst stocks last. Subject to change. Fount image for visual purposes only.
18
6077100 Groundwork Session Lager - development of trade advert V4.indd 1
FREE KEG
B R O O K LY N B R E W E R Y . C O M
£200 POS
@ B K LY N B R E W E R Y U K
INSTALL AND RECEIVE
T H I S I S B R O O K LY N
BRINGS CRAFT TO MORE DRINKERS DRIVES PREMIUMISATION AND TRADEUP LIGHT, CRISP AND EASY DRINKING PREMIUM SUITE OF POS AND NEW BRANDED GLASSWARE
THIS IS BROOKLYN 04/08/2026 12:48
DRAUGHT
BRING SOMETHING TRULY PREMIUM TO YOUR BAR Looking to elevate your drinks range? Sapporo Premium Beer brings together legendary Japanese craftsmanship, premium credentials and a crisp, smooth taste to help you offer something different and elevate your premium lager range.
INSTALL AND RECEIVE A FREE KEG & £200 PREMIUM POS SUPPORT
Promotion valid for duration of brochure promotional period. One deal per customer. Deal subject to change. Whilst stocks last.
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Born & Brewed
DRAUGHT
In Wales since 1882
n CAoBrVn Siô .0 4 %
ity SpWicinyt&eFrrAule
A
S n¬ ¤¯ ¦ 4.¢ Ric % ABV Fesht&ivMe aAlt ley
case of N o B 0.5% IPrAainFreere When You Buy any 2 casks from Brains (12 x 440ml)
Limited Edition Please drink responsibly drinkaware.co.uk Allergens inc. Barley Beer Trading Oct 2026 MAIN.pdf
1
brainsbrewery.com 13/10/2026
S.A. Brain & Co Ltd, Dragon Brewery, Pacific Road, Cardiff CF24 5HJ
09:34
AWARD-WINNING PREMIUM BEERS. BORN AND RAISED IN BRITAIN. C
M
Y
CM
MY
CY
CMY
CERTIFIED GLUTEN FREE
K
For samples, please scan the QR code.
*1ST FREE KEG ON INSTALL. 2ND AFTER 3 MONTHS
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DRAUGHT | SOFT DRINKS
COCA COLA 7L v 10L EMPIRE OWN BRAND COCA COLA 7L v 10L PEPSI & EMPIRE LEMON BRITVIC 7L v 10L EMPIRE OWN BRAND BRITVIC 7L v 10L PEPSI & EMPIRE LEMON
21
SOFT DRINKS
Coca-Cola Zero Sugar 330ml glass bottle
Great Taste. Zero Sugar. SAVE £3.00 per case
Contact your account manager for more information
Fanta is the #1 Flavoured Carb Brand in on-premise in value (£)**
Sprite is the #1 Lemon & Lime drink in on-premise in volume & value (£)*
The Ultimate flavour duo
SAVE £2 per case
Contact your account manager for more information © 2026 The Coca-Cola Company. All rights reserved. FANTA, SPRITE and THE CONTOUR BOTTLE is a registered trademark of The Coca-Cola Company. *Source: CGA, GB, On-Premise, Lemon & Lime flavoured carbonates, volume & value MAT vs PY up to 30.04.26 **Source: Nielson and CGA GB data, Value (£), MAT to 30.04.26
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Fanta & Sprite 330ml glass bottles
© 2026 The Coca-Cola Company. All rights reserved. COCA-COLA ZERO SUGAR and THE CONTOUR BOTTLE are registered trademarks of the Coca-Cola Company.
SOFT DRINKS
make the time
Elevate the Christmas experience with a bottle of Folkington’s 23
SOFT DRINKS
Embrace the
winter waRmers Crafted with unique flavour pairings, natural ingredients and lower sugar, each mixer is designed to complement, not overpower, premium spirits. This winter, offer guests the best of both worlds with Double Dutch. Whether your guests are craving Winter Spice or a taste of Winter Sun, Double Dutch has the perfect serve for every occasion.
24
Winter Serve InspiRation: AMARETTO MULE 50ml Disaronno Top with Double Dutch Ginger Beer Dash of Peach Bitters (optional) Large Lemon Twist & Brandied Cherry Garnish VELVET LEMONADE 50ml Sloe Gin, Berry or Bramble Gin 150ml Double Dutch Double Lemon Lemon Twist & Brandied Cherry WINTER BERRY SPRITZ 50ml St Germain Elderflower Liqueur 150ml Double Dutch Cranberry & Ginger Tonic Mint & Blackberry Garnish
SOFT DRINKS
BOOST YOUR PROFIT WITH A SINGLE G&T PROMOTE A SINGLE , T R I P L E YO U R S A L E S
AV. G RO S S M A RG I N
83% 2 5 M L G &T
SERVE Premium 25m G&T, promoted as your House or Signature G&T
PRICE Competitively within £1.50 of your premium lager
VISABILITY Promote price clearly on the menu and back bar
64%
PINT OF BEER
*Source: CGA OPM Average Prices March 31st MAT 2024
* N AT I O N A L R E S TA U R A N T GROUP SALES AF TER A D D I N G A B U I LT 2 5 M L S I G N A T U R E G &T O N M E N U :
+229% T O T A L G &T SALES VOLUME
+185% T O T A L G &T REVENUE
Buy any 4 cases, receive a case and G&T Lightbox FREE BAC K- BA R L I G H T B OX E S A R E B E S P O K E TO YO U R VENUE & PRICING
*Must sign up for a Lightbox to receive the free Fever-Tree case. Maximum 1 deal per customer
25
SOFT DRINKS
STILL or SPARKLING? These three words will add to your bottom line! Add Sparkling or Still to your servers order taking procedure, all you have to gain is additional profits!
BOTTLES@WENLOCKSPRING.CO.UK TEL: 01694 781 277
Award winning British natural source water, dedicated to the Hospitality sector.
26
SOFT DRINKS
THE PERFECT BLEND THIS CHRISTMAS Juicy blends of 70% real fruit juice and 30% water
Buy any 2 cases & get 1 free
27
SPIRITS
SKUS INCLUDED IN OFFER: PASSION FRUIT, STRAWBERRY, PURE POUR LIME RASPBERRY, PURE POUR LEMON, WHITE PEACH, MANGO, LYCHEE COCONUT, GREEN APPLE AND POMEGRANATE
*SOURCE: CGA NIQ CONSUMER PULSE SURVEY, DECEMBER 2025.
Bu y any 6 L I T R E bo t t l e s a nd r e c e i v e a f r e e S HA K E R & S T R A I NE R w w w. b o t t l e p r o o f. c o . u k
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SPIRITS
YOUR BEST SHOT FOR A
ME R RY XMAS MENUS
ALWAYS ON BESPOKE POS
PERFECT FOR SHOTS, BOMBS & COCKTAILS
BACK BAR STANDOUT
For cocktails, menus, POS & more, contact: customermarketing@globalbrands.co.uk *Offer valid from 01/11/2026 – 31/12/2026. Offer applies to full Corky’s 70cl range stocked. While stocks last. Maximum 10 deals per customer.
£1 OFF A BOTTLE *
29
SPIRITS
A4 JAGER NOVDEC ADVERT.pdf
1
16/09/2026
18:19
C
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bedrinkaware.co.uk
PLEASE DRINK RESPONSIBLY
£21.99
‘
STORMY
£22.99 ND LANNY O
AD
PAINK ILLE R
SI B
N RK
£30.99
DISCOVER OUR ICONIC RUM COCKTAILS FROM BOLD CLASSICS TO HIGHBALL SERVES EACH CRAFTED TO SHO CASE THE CHARACTER FLAVOUR AND S IRIT OF OUR UNIQUE RUM RANGE ,
,
,
,
© PARAGON BRANDS LIMITED
30
@PARAGONBRANDS
WWW.PARAGONBRANDS.CO.UK
SPIRITS | WINE Choose GRAHAM’S Port this Christmas BUY 6 BOTTLES and receive an additional bottle
FREE!
WINES THAT TASTE AS GOOD AS THEY LOOK BUY 11 GET 1 FREE
31
WINE
32
WINE
chosen by the best
cuvée rosé
33