2024-2025
FY25 FISCAL YEAR IN REVIEW
Des Moines’ mosaic of people-to-people connections, culture and commerce.
Photo: Joshua Kelley for CHAIN & SPOKE
OUR MISSION
The Ingersoll Grand Self-Supported Municipal Improvement District (SSMID) provides enhanced maintenance services to the 200+ planters, 75+ urns, 30+ trash receptacles plus numerous benches and pedestrian areas along the Ingersoll Avenue streetscape
We promote the many businesses and neighbors that make our district special through events, marketing efforts and partnerships. We champion local art through creative pop-up activations, permanent public art installations & ongoing maintenance to existing works.
The Ingersoll Avenue streetscape is an awardwinning, one-of-a-kind design. It has reduced crashes, slowed speeds and built an accessible corridor for all modes of transportation. Elements of our streetscape have since been implemented in all areas across the City of Des Moines.
The Avenues of Ingersoll & Grand is a nonprofit that provides economic development, marketing & promotion, enhanced maintenance and beautification of this commercial, cultural and residential district located in the historical heart of Des Moines, Iowa. www.theavenuesdsm.com
Photo: P7
Photo: Big Grove For Good
Photo: Soll Media
FY25 HIGHLIGHTS
Travel Iowa campaign
A new digital marketing campaign highlights our corridor as a regional hotspot for great eats and vibrant art This campaign was made possible through funding from the Iowa Tourism Office and Des Moines Art Center. theavenuesdsm.com/culinary-corridor
Expanded events line-up
New events, including the Market at Oak Park, Small Business Week, Trick-or-Treat and Art on The Avenues have joined our signature Ingersoll LIVE and Peppermint Trail events, bringing more foot traffic to the district. theavenuesdsm.com/events
streetscape complete
Phase 4 of the Ingersoll Streetscape was completed during the 2024 construction season, adding protected bike lanes and consistent parking design to the 2800-3100 blocks. Phase 5 is slated for the 2025 season. theavenuesdsm.com/streetscape
Photos (from top): Sarah Burt, Billy Dohrmann, Kirkham-Michael
STAY IN TOUCH
Board of Directors
Christine Polson, President, The Avenues
Randy Reichardt, President, SSMID
Matt Coen, Vice President, The Avenues
David Haas, Treasurer, The Avenues
Michael Hutchison, Treasurer, SSMID
Brianne Sanchez, Secretary, The Avenues
Clinton Akerberg
Peter Brown
Richard Conger
Susan Fitzsimmons
Kathy Fehrman
Richard Hurd
Aliou Keita
Frank Levy
Kaye Lozier
Josh Mandelbaum
Janis Ruan
Rachel Sivi
John Stenberg
Kari Taylor
Mike Ludwig (City of Des Moines, non-voting)
Staff
Lauren Kollauf Executive Director director@theavenuesdsm.com
Photos: Sarah Burt, Soll Media