TheatreMagic ::: March - May 2022

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PVR-INOX Announce Merger Key Highlights •

Merger to bring together two of India’s best cinema brands to deliver an unparalleled consumer experience with a network of more than 1500 screens

Significant complementarity and growth potential drives the merger

Merger offers compelling Revenue and Cost Synergies

Share Exchange Ratio of 3 shares of PVR for 10 shares of INOX

Ajay Bijli to be appointed as the Managing Director of the merged entity and Pavan Kumar Jain to be the Non-Executive Chairman of the Board

The Board of Directors of PVR Limited (PVR) and the Board of Directors of INOX Leisure Limited (INOX), at their respective meetings held recently, have approved an all stock amalgamation of INOX with PVR. The amalgamation is subject to approval of the shareholders of PVR and INOX respectively, stock exchanges, SEBI and such other regulatory approvals as may be required. Upon obtaining all approvals, when the merger becomes effective, INOX will merge with PVR. Shareholders of INOX will receive shares of PVR in exchange of shares in INOX at the approved share exchange (“swap”) ratio. Merger Terms Post the merger, the promoters of INOX will become co-promoters in the merged entity along with the existing promoters of PVR. Upon effectiveness of the scheme, the Board of Directors of the merged company would be re-constituted with total board strength of 10 members and both the promoter families having equal representation on the Board with 2 board seats each. Ajay Bijli would be appointed as the Managing Director and Sanjeev Kumar would be appointed as the Executive Director. Pavan Kumar Jain would be

appointed as the Non- Executive Chairman of the Board. Siddharth Jain would be appointed as Non-Executive Non-Independent Director in the combined entity.

become the largest film exhibition company in India operating 1546 screens across 341 properties across 109 cities. The combination would augur well for the growth of the Indian cinema exhibition industry, besides ensuring tremendous value creation for all stakeholders, including customers, real estate developers, content producers, technology service providers, the state exchequer and above all, the employees.

Sriram Sistla Gets a Welcome Back at Harkness Screens

The combined entity will be named as PVR INOX Limited with branding of existing screens to continue as PVR and INOX respectively. New cinemas opened post the merger will be branded as PVR INOX SSPA & Co, Chartered Accountants and Drushti Desai, Registered Valuer, Partner at Bansi S. Mehta & Co., the Independent Valuers appointed by PVR and INOX respectively, have recommended a share exchange ratio, which has been accepted by the respective Boards. Axis Capital Limited provided a Fairness Opinion to PVR on the share exchange ratio while Ernst & Young Merchant Banking Services LLP provided the Fairness Opinion to INOX. Accordingly, INOX shareholders will receive 3 shares in PVR for 10 shares of INOX. Post the merger, PVR Promoters will have 10.62% stake while INOX Promoters will have 16.66% stake in the combined entity. With PVR currently operating 871 screens across 181 properties in 73 cities and INOX operating 675 screens across 160 properties in 72 cities, the combined entity will

After a break, Sriram T Sistla has rejoined Harkness Screens in March 2022 as the Sales Director - India. Sriram has been a part of the cinema equipment business for nearly three decades. Sriram served many global brands like CinemaNext, Monee & Co / Cinerama, JBL & EV, Christie and QSC audio. The tech savant helped kick start the operations for the very Harkness Screens in India. He also helped establish the manufacturing infrastructure and established Harkness as the market leader for premium screens. All major multiplex operators in India are exclusive Harkness customers in addition to a vast number of single screens and smaller multiplex operators. Serving 8 years as an independent consultant for the cinema exhibition industry, Sriram is back to business! March-May 2022

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Alia Bhatt's 'Gangubai Kathiawadi' enters 100 crore club

Filmmaker Sanjay Leela Bhansali's latest film "Gangubai Kathiawadi", starring Alia Bhatt in the lead, has breached the 100 crore mark at the box office. Filmmaker Sanjay Leela Bhansali's latest film "Gangubai Kathiawadi", starring Alia Bhatt in the lead, has breached the 100 crore mark at the box office. Based on a chapter from writer S Hussain Zaidi's book Mafia Queens of Mumbai', the biographical drama features Bhatt in the title role of one of the most powerful, loved and respected madams from Mumbai's Kamathipura neighbourhood during the 1960s. Released on February 25, the film opened to positive response from the audience and critics. The filmmaker's banner Bhansali Productions shared the box office collections of the film on their Twitter handle. "She reigns over our hearts & the box office! Book tickets now #GangubaiKathiawadi, in cinemas now," the tweet read.

PVR & M3M India to set up 8-screen multiplex in Gurugram Movie theatre company PVR signed an agreement with real estate firm M3M India to set-up an 8-screen

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multiplex at 65th Avenue. Movie theatre company PVR signed an agreement with real estate firm M3M India to set-up an 8-screen multiplex at 65th Avenue, the recently delivered largest luxurious retail project in Gurugram. M3M India's 65th Avenue is a luxurious retail property, located near M3M Golfestate and Trump Towers, at prime Golf Course Road, Gurugram. It is spread across 14 acres, with one million square feet of retail space and built with a top line of 4,000 crore. "As part of our expansion plan, we have been looking to set-up an ultra-modern and stateof-the-art 8-screen multiplex at a prime property in Gurugram. The 65th Avenue has impressed us a lot in terms of architecture and designing and also the location," said Sanjeev Bijli, Joint Managing Director of PVR. "It has a huge potential and is expected to cater to about half a million population in the vicinity. We have gone ahead and signed the agreement and looking forward to presenting the best of movie experience. I am sure, with time 65th Avenue will prove to be one of the finest and most sought-after destination for not just movie lovers but also for shoppers and dining audience." Founded in 1997, PVR operates 846 screens in 176 cinemas in 71 cities in India and Sri Lanka with an aggregate seating capacity of approximately 1.82 lakh seats, according to the company's website. "Our focus has always been to not just meet the expectations of our customers and investors, but also go beyond to give them best of

experience and timely possession," said Pankaj Bansal, Director of M3M India. For the ongoing M3M India's Gurugram project, a number of brands such as Reliance Trends, Bikaner, Pantaloons, Max Fashion, Derika, Mastizone, Headmasters, Smaaash and Home Town have already signed-in for retail space.

Christie CP4450RGB Powers PVR Cinema's New Drive-In Theatre in Mumbai

Christie is pleased to announce that PVR Cinemas, the market leader in terms of screen count in India, has deployed its CP4450-RGB largeformat RGB pure laser projection system for a new drive-in theatre in Mumbai. Located in Bandra Kurla Complex, a prominent upmarket commercial hub in downtown Mumbai, this drive-in theatre is housed on the rooftop of a premium retail mall named Jio World Drive developed by Reliance Industries. It can accommodate 290 cars and is billed as a one-of-a-kind movie-going concept-an open-air, onthe-rooftop theatre equipped with state-of-the-art projection technology situated within a prestigious mall in the city centre. The theatre features a giant screen measuring 25.5 metres wide, while audio is supplied by broadcasting the soundtrack over FM signal through the car's sound system. With an output of 55,000 lumens, the CP4450-RGB is the brightest direct-



coupled RGB pure laser cinema projector on the market, making it the perfect choice for this outdoor venue. It also features dual-laser optical systems, ultrafast processing enabling 4K @ 120Hz HFR playback, and Christie Real|Laser illumination technology that exceeds DCI standards to bring a crisp, unmatched image to the screen. The projector was installed by Christie's valued Indian partner, TSR PROVA (TSR), which is actively pushing for the adoption of Christie's latest cinema technology across India. Ajay Bijli, chairman and managing director, PVR Limited, said, "We are excited to open our very first drive-in theatre in Mumbai and feel happy to welcome back our patrons to a world-class experiential concept, redesigned and revived for our audience. Christie's CP4450-RGB laser cinema projector, with its incredibly colourful and detailed, true-to-life 4K images, is suitable for an unparalleled outdoor cinema experience." Tan Sri Dato Sri Dr. Ramasamy, managing director, TSR, commented, "The decision by PVR Cinemas to invest in Christie's CP4450-RGB pure laser cinema projector is a clear testimony of its high performance, reliability and ease of maintenance. We're proud to be involved in this highly anticipated project that demonstrates our strong commitment to the cinema sector to deliver best-in-class movie experiences to Indian audiences in the post-COVID-19 era." Kanwal Brar, sales director for India, Cinema, Christie, added, "We are absolutely delighted that PVR Cinemas has accomplished two 'firsts' with its deployment of our CP4450RGB pure laser projector. Not only is PVR the first exhibitor in India to operate this advanced cinema projection system, it's also the first to utilise it for an open-air cinema in the country. The CP4450-RGB is ideal for the Jio drive-in theatre-its rich,

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deep and intense colours and contrast create astounding visuals for the audiences to enjoy, while delivering significant operational efficiencies to cinema owners." The CP4450-RGB is built on the CineLife+ platform and is capable of displaying HFR titles in 4K at 120 frames per second, which eliminates the motion blur typical of giant screen experiences to display artifact-free images in 2D and 3D. This adds to the already heightened sense of realism created with Christie RealLaser illumination. As well, the CP4450RGB achieves greater than 95% of the Rec. 2020 colour space, feature superior contrast ratio performance versus other projection technologies, and has a long-lasting light source that offers over 50,000 hours of optimal performance. Designed to support the content and formats of the future, the CP4450RGB has proven itself to be a trailblazer in the PLF market segment. The CINITY Cinema System, developed by Christie for China's Huaxia Film Distribution, is based on the CP4450-RGB's architecture and technology to deliver a variety of advanced technologies, including 4K, 3D, HFR, HDR, and Wide Color Gamut (WCG) for an extraordinary movie-viewing experience in PLF auditoriums.

PVR Plans to Have 20% Screens Under Luxury Formats in Near Future Leading film exhibitor PVR has plans to add more screens under luxury formats and aims to have 20 per cent of its total screens under this category in the near future, said a top company official. Terming luxury formats as more experiential in nature,

PVR Joint Managing Director Sanjeev Kumar Bijli said it is the need of the times so that people come out of their homes to watch movies in cinemas after the pandemic. "PVR currently has 12 per cent of its total screen portfolio allocated to the luxury screen formats. We are keen to grow this share of screen portfolio to 20 per cent as we open new cinemas in the near future," said Bijli. PVR, as per its strategy to grow the luxury screen format, recently announced to sign agreement realty firm M3M India to set up an eight-screen multiplex at 65th Avenue, a luxurious retail project in south Gurugram. "Our eight-screen multiplex in M3M India's 65th Avenue will also host luxury formats such as LUXE, 4DX and a premium P[XL] auditorium with an extra-large screen, Bijli added.

INOX-Esports Federation Popularise Big-screen Video Gaming Experience in Cinemas India's leading multiplex chain, INOX Leisure Ltd (INOX) and Esports Federation of India (ESFI) announced a first-of-its-kind partnership that will witness INOX providing a never-seenbefore community viewing experience of Esports tournaments, that too on the big screens, for the fans, and provide required exposure to take the game to next level across the country.



As an exclusive Cinema Partner, INOX will host and promote ESFI tournaments across the country, which should help in building awareness and popularising esports, besides offering world-class cinemas as esports and; video gaming venues in cities all over India. INOX has been intrinsically supporting Indian sports through various collaborations, with the most notable being with their longstanding partnership with Indian Olympic Association. Now, with a goal to revolutionise Esports landscape in India, INOX & amp; ESFI together aims to take esports to masses using INOX cinemas as venues for hosting esports tournaments, streaming of live tournaments, provide training opportunities and offer a talent scouting platform for future global events. More importantly, the partnership would introduce esports enthusiasts to the thrill of a live stadium amidst cheers and applause, while they compete in esports events professionally. Commenting on this association, Alok Tandon, Chief Executive Officer, INOX Leisure Limited, said, "We are thrilled to bring the action of esports to the cinemas of INOX in collaboration with Esports Federation of India who has been working relentlessly to grow Indian esports and together, make esports, a mainstream sporting activity in India. Our cinemas are present at highly urbane and youth-centric locations servicing the entertainment needs of a

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predominantly young population in an unmatched ambience equipped with advanced cinema technology. We believe, this advantage, coupled with all our marketing capabilities, will help us popularise esports at a much faster pace in our country. With esports gaining global significance, there cannot be a better time for us to fulfil this responsibility. With this association, we will build more esports IPs and who knows with our initiatives we can unearth a Neeraj Chopra or Abhinav Bindra in esports for our country." Alongside Alok Tandon, Vinod Tiwari, President, Esports Federation of India & Director Olympic Council of Asia NOC & International Relations and Lokesh Suji, Director, Esports Federation of India and Vice President of the Asian Esports Federation (AESF) were present at the event along with India's first & only Esports medalists at the previous Asian Games 2018, Hearthstone player Tirth Mehta, who joined virtually from Bhuj. For any sport, experience of watching esports tournaments on big screen is enthralling and engaging. This is an opportunity that will help our esports teams and athletes to build and expand their fan base and create scope for more conversations around esports. ESFI is excited about this partnership, as this will also be a concrete step towards taking esports to grassroots, inspire people and give them a platform to showcase their talent. The exclusive partnership comes at a very right time when Asian

Games is scheduled in the month of September and ESFI will soon launch "AESF's Road to Asian Games" to select the national esports contingent of our country. This partnership will see both ESFI and; INOX together nurturing and developing the Indian esports talent pool where in ESFI will bring in more partners to further strengthen this objective and create a robust and thriving esports ecosystem, said Vinod Tiwari, President, Esports Federation of India and Director, Olympic Council of Asia - NOC and International Relations. As per the E&Y Report titled Esports In India, India currently has more than 1,50,000 professional esports players that has generated a viewership of 17 million people across 14 broadcast platforms, and the forecast is to have 1.5 million professional players with 85 million viewership from 20+ broadcasters by FY2025. Tirth Mehta, India's first & only esports medallist at the Asian Games 2018 in Jakarta said, "I believe every sport needs to have good training facilities, awareness, popularity, and support to make it prosper, and ESFI’s partnership with INOX is a progressive step towards a brighter future. I am also confident that such partnerships will happen in the future too. I hope this partnership will inspire many esports athletes who have been working hard to represent India and win medals for the country." The association will enable INOX to engage and offer an enticing content proposition to the age bracket of 15 to 24 years by promoting this new age sport that has the potential to garner huge fan base and is expected to reach 11 billion by FY2025 as per industry data. With growing scope for alternate content, INOX has been one of the pioneers in movie business to propagate the screening of sporting content, major ones being the ICC World Cup events of 2019 and 2021.





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INOX:

Diversifying its Wings INOX S Mall, Tumakur India's leading multiplex chain, INOX Leisure Ltd (INOX), recently announced its entry into the city of Tumakur, Karnataka, with the launch of its first, largest and most luxurious multiplex at S Mall on Sira Road. The city's first multiplex is home to 5 screens and 1069 seats. Movie lovers in Tumakuru can now also watch the latest movies in INOX's unique and opulent cinematic experience, called INSIGNIA. The all-new INSIGNIA at S Mall offers an ultra-premium moviewatching experience. With the convergence of five exclusive auditoriums and a total of 78 luxurious recliner seats, all with dedicated headrest motors, the cinema will redefine the movie-watching experience by blending luxury with every aspect of the cinema-goer's visit. From seamless check-ins and food orders to comfortable recliners in every auditorium with sharp projection and extraordinary Dolby Atmos Surround sound, guests are in for the slickest of experiences at INOX at S Mall. With dedicated service personnel offering knee-down services, the city's cinemagoers will be treated to best-inclass cinema hospitality. Adding to this never-before experience is an enticing range of scrumptious food and beverage options. The movie connoisseurs of the city are sure to

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return to get more of this unforgettable experience. This multiplex has a minimalist contemporary design with a statement ceiling. The ceiling traverses the full length of the lobby illuminating it and creating an attractive design feel at the same time. A cozy and warm lounge attached to the INSIGNIA creates a chic and sophisticated experience leaving the guests in awe. Commenting on the launch, Mohit Bhargava, Regional Director, South, INOX Leisure Ltd., said, "We feel proud and delighted to open our first multiplex in the wonderful city of Tumakuru, which would also be the largest in the city. The first-ever ultraluxurious cinema experience in Tumakuru, INOX INSIGNIA, will introduce an ultra-premium movie watching experience to our guests, which is a blend of luxury, great sound and projection technology with an array of food options. We invite the cine-goers of Tumakuru to visit us and experience an extraordinary moviewatching experience in city's most luxurious cinema destination."

Besides making sure that the cinemas will be operated by a 100% vaccinated team, INOX is adhering to each and every instruction as prescribed in the notifications issued by the State Government. We have curated a hygiene initiative called #SafetyFirst, which combines the measures prescribed by the Government authorities and additional measures implemented by us. Besides following the prescribed seating restrictions, the cinemas will be frequently deep cleaned, and disinfection of all customer touch points, including entrance, Box-Office, lobbies, auditorium, F&B counters, restrooms and exit gates will be carried out. In an endeavour to provide enhanced hygiene, protocols like a mandatory mask, temperature check, e-tickets, contactless payment & entry and enhanced intake of fresh air have also been implemented. INOX aims to make the entire cinema-viewing experience digitally enabled and touch-free. We have encouraged the use of e-tickets and even guests walking in at the counters before the movie will be issued e-tickets. With this launch, INOX now operates 14 multiplexes with 59 screens in the state of Karnataka. Nationally, INOX has expanded its presence to 160 multiplexes spanning 675 screens across 72 cities in the country.


• S P E C I A L F E AT U R E • INOX Megaplex Lucknow:

The Largest Cinema in Lucknow The 10 screen multiplex inclusive of its 7-star signature experience, Insignia, with a total seating capacity of 1710 seats, is soaked in 7-Star luxury and offers an unparalleled and an opulent cinematic experience to movie lovers in the city. The newly launched Insignia kitchen will offer a specially curated menu by celebrity chef Vicky Ratnani. Insignia is INOX's sevenstar luxury movie watching experience, which also specialises in serving gourmet cuisines ranging from Indian, local, continental, oriental, Italian with a whole range of refreshing beverages. The kitchen at Insignia will offer an array of sumptuous delicacies including Galouti platter, Subz Awadhi Biryani and chaats, with a gourmet twist, created by Chef Vicky Ratnani.

Insignia makes for a perfect pairing of gastronomic pleasures with movies in ultra-luxurious settings and INOX's signature hospitality. With a butler offering knee-down services at the push of a button, city's cinemagoers will be treated with bestin-class cinema hospitality. The charm and luxury coupled with the warmth of the gourmet food options and freshly grounded and brewed coffee, would ensure never-before experiences and plenty of cherished memories for the movie connoisseurs in the city. Furthermore, EazyDiner Prime members can now enjoy an exclusive 25% discount across all Insignia lounges across the country on reserving a table via EazyDiner. INOX Megaplex at Phoenix Palassio Mall at Gomti Nagar in Lucknow is the largest

cinema of Lucknow with 10 screens and 3 experiential cinema formats: Insignia, Kiddles and IMAX, besides the mainstream cinema format. INOX Megaplex is also a go-to destination for innovative F&B concepts and elaborate gourmet choices.

INOX Worldmark Mall, Gurugram Launching its 5th multiplex in the city of Gurugram at Worldmark Mall located at Maidawas Road, which is one of the prime hub for IT and corporate parks, the new multiplex has 5 impressively designed auditoria with a total of 904 seats, including 33 luxurious recliner seats. These recliner seats will offer a lavish and comfortable cinema viewing experience to the patrons of Gurugram. Each of the 5 screens in the multiplex are soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection.

With this inauguration, INOX now operates 9 multiplexes with 32 screens in the state of Haryana. The auditoria are equipped with advanced digital Laser projection system for razorsharp visuals. In addition, the theatres

also offer a great sound experience from the Dolby system for guests to enjoy a thunderous feel. The immersive ambience of auditoriums compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution. This multiplex has a seamless blend of black, burgundy and gold accents in its interiors along with other elements that give it a neoclassical look. Guests will be greeted with a chic and sophisticated experience leaving them in awe.

INOX Prabhatam Grand Mall, Dhanbad Being the 2nd multiplex in the city of Dhanbad at Prabhatam Grand Mall located at Dhaiya, one of the most premium residential areas in the city. The new multiplex has 4 impressively designed auditoria with a total of 888 seats, including 26 luxurious recliner seats, adding a touch of lavishness

and luxury to the contemporarily designed cinema. Each of the 4 silver screens in the multiplex are soaked in comfort and equipped with the best-inclass cinema technologies for sound and projection. With this inauguration, INOX now operates 02 multiplexes with 08 screens in the state of March-May 2022

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• S P E C I A L F E AT U R E • Jharkhand. The auditoria are equipped with advanced digital projection system for razor-sharp visuals. In addition, the theatres also offer a great sound experience from the Dolby system for guests to enjoy a thunderous feel. The immersive ambience compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution.

INOX Aurus Mall, Guwahati The all-new INSIGNIA at Aurus Mall will offer an ultra-premium 7-star multiplex experience. With the convergence of four exclusive auditoriums and a total of 183 luxurious recliner seats, INSIGNIA will redefine the movie-watching experience by blending luxury with every aspect of the cinema-goer's visit. From seamless check-ins and food orders to comfortable recliners in every auditorium with sharp projection and extraordinary Dolby Atmos Surround sound, guests are in for the slickest of experiences at INSIGNIA. With an oncall butler offering knee-down services at the push of a button, the city's cinemagoers will be treated to best-inclass cinema hospitality. Adding to this

never-before experience are the gourmet food options and freshly

grounded and brewed coffee options. The movie connoisseurs of the city are

What makes INOX INSIGNIA an ultra-luxurious movie destination? Personalised ticketing services: Starting with dedicated reservation lines, to a dedicated host to escort the guests to their seats, INSIGNIA guests will be pampered with personalised services. Bespoke interiors and opulent recliners: Uber luxurious art deco interiors, boasting of gorgeous patterns, complementing the signature recliners crafted in Italian stich-art leather with micro-adjustable headrests Live gourmet delights from menu curated by Vicky Ratnani: Open food counters in the lobby, serving delectable food from a menu curated by Master Chef Vicky Ratnani. Effortless food ordering with a butler-on-call*: To relish the exciting menu, or for any other assistance, patrons press the Butler-on-Call button on the touch panel, from the comfort of their recliners, to enjoy the dedicated knee-down services of a butler State-of-the-art sound and screen technologies: Sharp picture quality ensured with LASER projection, coupled with explosive surround sound by Dolby ATMOS, duly complimented by Volfoni's Smart Crystal Diamond Solutions screen, bringing movies to life. Uniforms crafted by Arjun Khanna: Each attendant in the INSIGNIA premises is styled by exclusive uniforms crafted by celebrity designed Arjun Khanna.

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• S P E C I A L F E AT U R E • sure to return to get more of this unforgettable experience. The design of the multiplex has a seamless blend of modernised and stylized art deco. Guests will be greeted by great visuals highlighting the impressive video walls, gold ornamentation, and luxury mirrors

and furnishings, which add luxury to their repose. Food is the most premium offering at INSIGNIA, with food counters being highlighted with an impressive radiating texture backdrop for the guests to gaze with awe and wonder.

INOX Reliance Mall, Bhilwara The new multiplex has 3 impressively designed auditoria with a total of 625 seats, including 45 luxurious recliner seats. These recliner seats will offer a lavish and comfortable cinema viewing experience to the patrons of Bhilwara. Each of the 3 screens in the multiplex are soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. With this inauguration, INOX now operates 15 multiplexes with 53 screens in the state of Rajasthan. The auditoria are equipped with advanced digital projection system for razor-sharp visuals. In addition, the theaters also offer a great sound experience from the Dolby system for guests to enjoy a thunderous feel. The immersive ambience of auditoriums compliments the vibrant 3D view, which

is powered by Volfoni Smart Crystal Diamond solution. The multiplex has been designed in a contemporary art

deco feel, which interprets Rajasthan's geographical landscape and resonates with the culture of the state.

of 585 seats, including 35 luxurious recliners. Each of the 3 laser screens in the multiplex is soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. With this launch, INOX has

strengthened its presence in Rajasthan with a total of 14 properties and 50 screens. The auditoria are equipped with an advanced digital projection system for razor-sharp visuals. The multiplex will possess a string of customer-friendly digital features like paper-less check-ins, touchscreen and QR code-enabled ticketing, and interactive food ordering. Guests would also get to experience INOX's vibrant hospitality and gourmet offerings. The multiplex design delivers a present time recall of Rajasthan's regal design heritage in a contemporary manner, with the use of traditional geometric flooring along with motifs and patterns.

INOX JTM Mall, Jaipur Announcing the launch of its 8th multiplex in Jaipur and 14th multiplex in Rajasthan at JTM Mall, Malviya Nagar, Jagatpura, Jaipur, this latest multiplex from INOX contains 3 impressively designed auditoria with a total capacity

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PVR Jio Drive-In:

India's First Permanent Rooftop Drive-in Theatre There were tales told about the great drive-in cinemas of yesteryears. None would have thought the advent of these drive-ins into our present world…Did they?? Spanning across an area of 17.5 acres at Maker Maxity and strategically located in Bandra Kurla Complex, Jio World Drive is Mumbai's newest, vibrant urban hangout. The precinct is home to 72 prominent International and Indian brands, 27 culinary outlets with cuisines from across the globe, the world's first, permanent, first rooftop Jio Drive-In Theatre, an open-air weekend community market, pet-friendly services, a dedicated pop-up experience and other bespoke services.

Reliance announced the launch of "Jio Drive-In", India's first permanent rooftop drive-in theatre, at Jio World Drive in BKC, Mumbai. It will be operated and managed by PVR Ltd, India's largest film exhibition company. Built on the site of India's first drive-in cinema, Jio Drive-In brings back the nostalgia of watching movies under the stars in the comfort of your car. This iconic, 290 car, open-air rooftop cinema opened its doors recently to screen the much-awaited 'Sooryavanshi' at the recently launched retail precinct, Jio World Drive.

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• S P E C I A L F E AT U R E • Darshan Mehta, CEO, Jio World Drive, commented on the opening, "Jio Drive-In theatre is a tribute to the city of Mumbai, and its love of movies. Built on the same location as Mumbai's first iconic drive-in theatre in 1977, the theatre will provide the charm and nostalgia of the past with a technological upgrade that is reflective of current times. In a sense, this will be the first drive-in experience for many people from the current generation and we hope to make it one that is enthralling and continues to fuel Mumbai's love affair with the movies." Jio Drive-In Theatre, operated by PVR, powered by Christie RGB Laser Projection for ultimate brightness and boasting the largest screen, will ensure a captivating and sensational visual experience. It will bring sound enhancement by broadcasting the soundtrack over FM signal through the sound system installed in the car to provide the guests with an unparalleled cinematic experience. Inspired by the entertainment capital, Las Vegas, the glamour and glitz of

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the Jio Drive-In will be complimented with themed food trucks and F&B options creating 'one-of-its-kind' experiences that are sure to make this into an iconic landmark for the city of Mumbai.

to a concept redesigned and revived for our audience. Congratulations to our partners and the PVR family for diligently working towards our motto of offering world-class experiences to the patrons with this new opening."

Ajay Bijli, Managing Director and Chairman, PVR Ltd, said, "2020 brought a ubiquitous slowdown to the entertainment industry. But with 2021 we can see the tide changing and stay hopeful for better days to return with the enormous pent-up demand to watch movies on the big screen. At PVR, during unprecedented times, we have focused on three R's - Rescue, Revive and Reinvent. As we introduce Jio Drive-in theatre in Mumbai, we are happy to welcome back our patrons

The entire customer journey will be contactless to provide a seamless and hassle-free experience starting from booking tickets to availing F&B offerings. Guests can pre-book tickets and F&B on PVR app and BookMyShow. Priced one thousand two hundred rupees onwards, the tickets are for each car with up to 4 people per car. The booking system offers various flexible options, including the maximum capacity of viewers per car. Jio Drive-In will run two shows every evening.


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PVR:

Going Down the Retrospective Lane PVR 4DX, Kochi Having understood the market of Kochi with its existing 9 Screen Cinema at Lulu Mall, PVR will introduce the 4DX auditorium in its Cinema featuring 116 specially-designed motion seats that changes the cinematic paradigm from just Watching to Experiencing. The revolutionary realistic effects stimulate all five senses with high-tech motion seats and special effects including wind, fog, lightning, bubbles, water, rain and scents, in both 2D and 3D formats. The 4DX experience is gaining recognition as an unparalleled moviegoing experience for audiences. The 4DX auditorium is powered by Christie 2K projectors that deliver ultra-highresolution, cleanest, sharpest and brightest images possible. It has a Clarus Screen from Harkness, the world's leading screen Technology

Company that creates visibly deeper 3D content, improved uniformity and superior colour for a more captivating and immersive viewing experience. For an unparalleled surround sound experience, the audi hosts actionpacked an advanced Dolby 7.1 technological solution that truly allows crystal-clear, high-definition immersive audio with perfect intelligibility. 4DX motion chairs are equipped with the AC

Servo Motor, which allows for precise movement and speed control. The result is that the motion system is able to sync with a variety of movies without any lag in movement caused by the hydraulic system. With this advanced system in place, the perfect union between motion and content is realised. From action packed blockbusters to adventure, horror, and even animation, all films can be enjoyed in 4DX.


• S P E C I A L F E AT U R E • PVR Maison, Mumbai A unique luxury boutique property, Maison PVR, the House of PVR at Jio World Drive, Bandra Kurla Complex, Mumbai, a prominent commercial hub in India. The 6-screen multiplex would be opened in strict compliance to the SOPs issued by the Maharashtra Government with PVR's 100% vaccinated staff and aligned with its 100% safe cinema standards under the PVR Care program. Maharashtra holds the key for the revival of the multiplex industry. Opening of Maharashtra is hugely important for PVR's business as its screen presence in the state is the highest in its circuit and serves as a focal centre for the entertainment industry. PVR had already reopened its cinemas on 30th July 2021 post the second wave in the permitted states and UT's with restrictions in seating capacity and operating hours. The brand is ready to welcome its patrons in Maharashtra with fresh content and a clear horizon of a vibrant content pipeline by the recent announcements by producers and studios will surely help to stabilise

PVR's film exhibition business. Inspired by the popular French Grand Maison, the new property with majestic entrance foyers, luxurious lounges, libraries with art and curiosities, grand living rooms, sophisticated open kitchens with premium food concepts and private screening options provide an engaging and elegant experience. An artistic masterpiece, Maison PVR

has an exclusive colour theme in each of the three auditoriums and strengthens brand's portfolio of premium formats with 2 new LUXE screens and 1 viewing room for bespoke private screenings. Spread across 6 screens, with a seating capacity of 882 audiences, each auditorium offers a unique and differentiated experience and sheer love for good cinema. Equipped with the most advanced 4K RGB Laser Projection System with Atmos Surround Sound System and State of the art high resolution screens, the cinemas truly represent the best in class handcrafted offering, yet to be experienced across the world.

met this growing aspiration of the movie lovers by being the first to take the leap of their faith. With its launch, the capital city discovered an insatiable

appetite for cinema almost overnight. Multiplexes have brought about a revival of the ailing film industry by providing consumers, the choice of movies at varied show times, a world class ambience, cutting edge technologies, opulent comfort, indulgent refreshments, first rate hospitality, a hygienic and safe environ, all leading to a holistic family entertainment. This brought audiences back to watching movies in cinema halls, improving occupancies, ticket pricing and hence, revenues for the film industry in general.

PVR Saket, New Delhi The re-opening was earmarked by a special screening of the much-awaited James Bond movie 'No Time to Die' for the Delhi's Who's Who. The 25th James Bond movie, which comes after a gap of 6 years is Daniel Craig's fifth and final appearance as James Bond. As India's first multiplex, PVR SAKET (erstwhile Anupam) has been an epitome of a modern cinema theatre in its era and has received opulent love from its viewers for over two decades. When PVR introduced the multiplex concept in India in 1997, it was rooted in 'core Understanding of Indians' and their love for movies. While one generation had travelled all over the world and was experiencing the best in cinema, on the other hand, there was another getting exposed to the best in global cinema due to the internet. PVR

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• S P E C I A L F E AT U R E • PVR JCR, Jamnagar Opening of its First Cinema in Jamnagar and the 15th property in Gujarat, today with its 100% vaccinated staff. As part of its expansion strategy in tier II and tier III markets, PVR Jamnagar Cinema located at 'JCR - The Entertainment World' is designed to offer an enhanced and modern cinematic experience to match the rising aspirations of audiences in smaller towns. The new 3-screen multiplex is equipped to offer a hygienic, safe and

secure cinematic experience along with new-age technological solutions, curated food offerings and modern interiors to address the out-of-home entertainment needs of people. With the opening, PVR's total screen count in Gujarat stands at 68 screens across 15 properties, augmenting its presence to 247 screens in 59 properties in Western India. Located in Jamnagar, home to the world's largest oil refinery, the Cinema brings the best-in-class movie-watching

experience closer to the residents of the city. The multiplex is situated at one of the biggest entertainment hubs in the city, 'JCR - The Entertainment World', an ideal stopover to relax and rejuvenate. The 3-screen PVR property is spread over an area of 30,000 sq. ft. and can house up to 706 audiences. Additionally, the new property in the city is integrated with modern in- cinema technologies like 2K RGB Laser projection system, Dolby 7.1 surround sound and nextgeneration 3D system, ensuring excellent visual and sound experience for an enhanced cinema-viewing experience.


• S P E C I A L F E AT U R E • PVR P[XL] Priya, New Delhi Having been the leaders in Indian film exhibition industry re-envisioned its first and most iconic cinema, PVR Priya into a modern-day representation of a truly enigmatic cinematic experience with its first P[XL] format in New Delhi, today. In its attempt to reclaim the spirit of the vibrant socio-cultural places across Indian cities, PVR conceptualised and executed the Urban Place making project at PVR Priya Complex, Vasant Vihar in association with local municipal authorities, Basant Lok Market Association and Urban Planners. Urban Placemaking helps in transforming the lying derelict community public spaces in Delhi into thriving futuristic places that contributes to developing people's happiness, well-being and recreation. Delhi Chief Minister, Shri Arvind Kejriwal inaugurated the new Chapter

in PVR's Legacy, the 'Urban Placemaking initiative' with ribbon cutting followed by lamp lighting and the new PVR P[XL] powered by CGS located in the premium commercial hub, 'Priya'. Equipped with exemplary technological solutions, PVR has partnered with Cinionic to introduce India's first state-of-the-art Giant Screen format to bring the latest laser technology, remastered content, and brighter cinema experience for the patrons. Bringing the first P[XL] in

Delhi, PVR expands its homegrown large screen format to nine across the country. Designed by international architects, Priya reverberates a timeless luxury with its premium décor, and aureate lighting. Integration of modern elements in the interiors makes the cinema a plush and elegant destination for the audience. It also features a comprehensive range of gourmet menu with a live food station for an extraordinary culinary impression.

PVR Director's Cut, Gurugram The Luxury Collection, announced the launch of its First Director's Cut in Haryana at Ambience Mall, Gurugram today. The New Director's Cut in Gurugram that will set a benchmark of excellence after the immensely successful First Director's Cut in New Delhi marries two thrilling ideas, that of Luxury and Cinema. PVR Cinemas with this launch augments its presence in Delhi NCR region with 155 screens in 35 properties and 265 screens across 60 properties in Northern India. A true representation of an unmatched luxury cinematic experience, the property is designed in contemporary hues to complement today's millennial audience and offer a hygienic, safe and secure movie-

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viewing experience. Director's Cut is the final and definitive word on cinema viewing, the ultimate vision and thought process of an auteur. Crafted with utmost precision, the new Director's Cut at Ambience Mall Gurgaon is designed to offer an unparalleled experience with plush interiors soaked in modern aesthetics - specially designed for cosseting Indian viewers. The property spreads across an area of 22,957 sq.ft with 4 uniquely designed ultra-plush auditoriums and a total seating capacity of 246 audiences. The largest auditorium can seat 71 people and the smallest can accommodate 56 people. Integrated with advanced technologies, the property is

equipped with the best in segment incinema technological offerings, luxurious lounges, dedicated concierge service, Island kitchen serving Simply Sushi, Japanese Rice bowls - Yakmishi, gourmet sandwiches and artisanal local Indian cheese from different parts of India. The Menu will have equal balance of veg/ non-veg and vegetables will be sourced from small scale farmers. The cinema offers a 360-degree digital landscape to ensure enhanced safety in the post Covid environment. With Cinema Automation being introduced at its Ambience Mall property, PVR showcases a completely contactless experience at the cinema with the introduction of QR code reading automated gates enabling a patron to self-check-in avoiding queuing up at the entry. Besides paperless ticketing being eco-friendly, a contact less way promotes sustainable practices and a safer way of booking tickets.


• S P E C I A L F E AT U R E • PVR Sreekanya, Visakhapatnam

PVR Cinemas, India's largest and the most premium film exhibitor announced the opening of a 4-screen property in Narsipatnam, a town in Visakhapatnam district of Andhra Pradesh. The company now operates the former Sreekanya Cinemax as one of its properties making it the town's largest and most contemporary cinema theatre. Located in the centre of the city, the cinema has a seating capacity of 1188 audiences. The brand forays into Narsipatnam, a tourism hub to introduce new benchmarks of movie viewing in the region. The property is equipped with cutting-edge technologies and features Clarus Screens from Harkness and Christie 2K projectors which will deliver an immersive viewing experience to moviegoers. For an unparalleled surround sound experience, the audis host advanced Dolby 7.1 and Dolby ATMOS that truly allows crystal-clear, high-definition immersive audio. With this launch, PVR Cinemas consolidated its foothold in Andhra Pradesh with 13 screens in 3 properties and 296 screens across 48 properties in South. PVR Sreekanya Narsipatnam will be the first theatre in the town to have DOLBY ATMOS, the world's leading immersive audio technology and offers a wide array of F&B curated to suit the tastes of the region and a spacious lobby, make this addition an exclusive offering.

PVR Friends Cinema, Jalandhar Launching its third multiplex in Jalandhar, Punjab and strengthening the brand's footprints across key markets, the new 6-screen property is equipped with laser projection, the first in the city. The erstwhile single screen Friends cinema, a popular destination for city residents has been revamped with a modern cinematic experience to cater to the discerning audience in the city. With this launch, PVR augments its presence in Jalandhar with 15 screens in 3 properties. The new

PVR Friends Cinema incorporates a modern design language in its interiors and has a total seating capacity of 715 guests with plush recliners adding to the comfort factor. It has a visually stunning foyer with multiple framed custom artworks with a "renaissance" theme, celebrating legendary actors and actresses of Hollywood as well as Indian Cinema. The dual foyer space with concessionaire facilities on two separate levels caters to the gourmet food preference of patrons.




• INDIA PLEXING •

Carnival Cinemas:

Expanding Footprints in Indore As the movie exhibition business is slowly returning to normalcy, the multiplex you've been waiting for is now open in your city. In a bid to provide the best-in-cinema experience coupled with state-ofthe-art technology, one of the leading and fastest-growing national multiplex chains, Carnival Cinemas led by Dr. Shrikant Bhasi has opened its third multiples in the city. It is located at Fundore Mall near Medi-Caps College on Mumbai-Agra National Highway just ahead of Rau Circle in Indore. The newly launched multiplex has a total seating capacity of 608 seats including select sofa and recliners and features advanced cinematic technological solutions such as RGB Laser projectors and Dolby 7.1 surround sound to offer a holistic movie-going experience to the patrons in the region. The café is fitted with the latest processing equipment and maintains hygiene and sanitation standards round the clock. The café will have a whole host of food and beverage options available at reasonable prices.

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On this occasion, Kunal Sawhney Sawhney, Sr. Vice President - Operations and F&B, Carnival Cinemas said, "We are 100 percent committed towards the safety of our customers and staff. With complete precautionary measures, we are opening our new property Carnival Fundore Mall in India's heart city, Indore today. During these testing times, the entertainment industry has seen lots of hiccups but with the strong line-up of upcoming releases, we are expecting the pre COVID level of footfalls very soon. As an inaugural offering, we have kept the ticket prices at flat 99 for the regular

seats and 150 for the sofa and recliners. Cinemas are an entirely safe place for families now as we are following all the compliances and guidelines of MHA so that the audience wouldn't compromise on the much-required entertainment." Prashant Kulkarni, Sr. Vice President - Sales & Marketing and Business Development, Carnival Cinemas said, "At a time like this when many seasoned exhibitors have slowed down their screen expansion plans, Carnival Cinemas is moving into an expansion mode by launching many new properties across the country. Fundore is one such milestone in our success journey. This pandemic has taught everyone something or the other and my learnings are never giving up and never stop trying. MP has always been a vital part of our growth strategy and we aim to bring more entertainment and fun to the state."


• INDIA PLEXING •

Green Cinemas:

The Iconic Legacy Redefined Green Cinemas in Chennai formerly known as Radha Padi Cinemas was first launched in 1972. And today, post 46 years the property is all set with its new look and one whole new screen for a recent mass movie.

The Evolution: Padi has been an industrial area for nearly 60 to 70 years. However, a good number of people from other states have migrated and settled in Padi in the past decade. With this serving a good opportunity, Green Cinemas decided to bring back the glory of moviegoing for the people of Padi. The former Radha Padi Cinemas was built in 1972 with a seating capacity of 958 and a single screen. Now, after 46 years, it has been renovated and given a brand-new look; adding 1 more screen and the total capacity has been amended to 481 with a breakup of screen 1 having 356 seats and screen 2 having 125. The owner, K.E. Gnanavel Raja also runs a movie production company called Studio Green in Chennai. The Green Cinema ownership is his debut venture into the cinema exhibition world.

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• INDIA PLEXING •

Cinema Equipment: •

Galalite's Matte White Screen Galalite's Matte White Screen, popularly known as the screen that is 'whiter than any other matte white'. Matte White is a front projection screen that ensures broad light dispersion and spectral uniformity. The best part about it is that its surface diffuses projected light in all directions making the images perfectly viewable from any angle. It is an ideal screen for enjoying movies with its balanced screen ratio of 1.1.

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Galalite's Prism 2.4 3D Screen With Galalite's Prism 2.4 3D screen, what you can imagine, you can see in front of you. Prism 2.4 3D is a silver projection screen that is optimised for an incredible digital 3D cinema as well as 2D screening experience for the audience. With Galalite's revolutionary Lensray Technology, Prism 2.4 3D possesses the power to eliminate hot spots in 2D content, present the 3D experience with no ghosting effect and improve the lifespan of the screen with its protective layers.

'Green Cinemas is looking for opportunities to expand in Tamil Nadu in near future to provide the best of technology available to the audience of Tamil Nadu as well'. - K.E. Gnanavel Raja

Dolby Atoms 4k Projector with a Screen Ratio Dolby Atoms 4k system is a complete 4k projector that includes a set of equipment as well as careful installation. With an 11.1 speaker configuration and combined with a Sony 4k SXRD, it delivers a breathtaking experience with images and 3-dimensional sound. All the seats installed in this theatre are push back seats.

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• INDIA PLEXING •

Miraj Miraj Cinemas: Cinemas:

The Silent Pandemic Expansion Despite the setback, Miraj Cinemas went on a silent expansion spree pan India, adding at least 38 new screens to its chain and foraying into newer territories & cities. With the re-opening of theatres in full capacity and two freshly minted hits, Miraj leveraged the favourable market dynamics optimally through its newly expanded network. A deep dive into the fresh additions will help understand the network of the Multiplex chain. Covid- 19 pandemic-induced lockdowns had upended the entertainment industry, bringing theatres to a screeching halt. The partial re-opening and social distance

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regulations laid by various state Governments did not bring about much redressal. All the big-ticket releases were stalled and kept getting pushed ahead which proved to be a

major deterrent in bringing the audience back to the theatres. With the ebbing of the omicron wave, the theatres went back to rolling in full capacity and the industry saw two


• INDIA PLEXING • major hits from content-driven films, Sanjay Leela Bhansali - Alia Bhatt led Gangubai Kathiawadi and a Vivek Agnihotri's directorial venture, The Kashmir Files along with a Hollywood Import, Spiderman and Allu Arjun's Pushpa. Despite the setback, Miraj Cinemas went on a silent expansion spree pan India, adding at least 38 new screens to its chain and foraying into newer territories and cities. With the reopening of theatres in full capacity and two freshly minted hits, Miraj leveraged the favourable market dynamics optimally through its newly expanded network. A deep dive into the fresh additions will help understand the network of the Multiplex chain.

Jaipur Journals The pink city which is Miraj's home turf now sees an addition - of three new screens at one of the most premium Cinema houses in Jaipur, 'Entertainment Paradise'. Taking over the landmark cinema destination and turning it around in signature Miraj style with best-in-class technology and viewing comfort, Miraj has added another milestone in its glorious trajectory. Striving continually towards its commitment of bringing in the best Multiplex experience in the country, Miraj has bolstered the property with Atmos sound, 2K projection, the premium large-screen format of Maximum, a robust seating capacity to accommodate around 900 people at a time and furnishing every auditorium with comfortable recliners to maximise the immersive viewing experience. The theatre also houses Miraj's

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• INDIA PLEXING • delectable Live Kitchen- Chef's Corner which will serve a variety of cuisines with hot favourite pizzas and sandwiches as well to its very discerning audience.

Hyderabad Haul Expanding its base in the cinema haven, Hyderabad, Miraj Cinemas added 2 more cinemas to its chain in the prominent areas in the city. Miraj Cinemas, Malkhajgiri and Miraj Cinemas, Miyapur in Hyderabad are armed with recliners, chef's corner serving scrumptious food and a total of three screens each. All the properties in Hyderabad house advanced technology to adhere to Miraj's promise to the viewing audiences; of serving world-class Multiplex experience. The expansion adds 5 cinemas with a total of 18 screens, making a strong presence in the city of Nizams.

Tamil Tales A key market explored by Miraj is Tamil Nadu. Often touted as at par with Bollywood, Tollywood is Cinema Paradiso. Not only is it the cinema capital of the south industries but a melting pot for all four southern languages. Prior to Covid, Tamil Nadu even commanded the release of a plethora of Hollywood and Bollywood

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titles also, often dubbed or with subtitles. Another key feature about this market is their commitment towards watching cinema in theatres and often in repeat mode. The economy of cinema in Tamil Nadu is not only prosperous but also progressive. Miraj had planned a strategic foray into the state with the city of Coimbatore where the consumers aspire for better infrastructure and there is a space for growth unlike its cousin Chennai, which is relatively saturated like any other major metro. Pleasing the audience with a great viewing experience in Coimbatore will go a long way for

Miraj. To cater to this cinema loving audience, Miraj has installed Atmos sound, Barco Laser projection and even pushed the envelope with a sprawling property with five screens, perhaps one of the very few B-towns with such a huge property by Miraj. Furthermore, it is also equipped with Live Kitchen-Chef's Corner serving gourmet delicacies.

Wooing West Bengal A more conservative market yet the gateway to the east, Miraj marks its presence in the city of joy as well. Launching its second cinema in West Bengal and the first in Kolkata, Miraj sets the stage for its growth in eastern India as it forays into the cultural cradle of the country. The screens are packed in with Atmos sound, 2K projection, overall, a huge property housing five screens and to woo Kolkata, the food-


• INDIA PLEXING •

loving city, Miraj brings in its Live Kitchen-Chef's Corner to crawl into audiences' heart through their bellies.

Delhi Diaries Miraj comes up with a property at Shahdara, New Delhi to ensure families enjoy a different cinema experience. It comes with a promise of an outing with loved ones where people can watch films, enjoy delicacies and have a good time.

Raichur Rendezvous

smaller towns and cities with the pleasure of viewing cinema with the best of technology. A move in that direction is marked with Miraj's entry into Saharanpur, Bharatpur, & Nava Raipur. A large part of Miraj's vision is to enter smaller markets where cinemas with good facilities are seldom available, it not only opens a new market for Miraj but also provides the people of these cities a muchneeded entertainment destination. To conclude, the recent major additions entail 3 screens in Jaipur,

3 in New Delhi- Shahdara, 5 each in Kolkata and Coimbatore and 3 each in Hydrabad's Raghvendra and Miyapur. Apart from world-class technology in terms of projection and sound, the theatres are equipped with comfortable seating, luxurious lobbies and delectable food options. At present Miraj Cinemas have 57 Multiplexes with 167 screens in 38 cities over 14 states With Eyes firmly set on 200+ screens till year-end, Miraj marches ahead in its celluloid journey with renewed vigour.

The chain makes a landmark entry into Raichur, Karnataka giving the city its first multiplex ever. The 4-screen property comes with the best of technology and an array of food items to choose from, making the property an entertainment destination for the city. It's after all a city of movie lovers and Miraj's gift to the city will be remembered for a long while.

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• TECHNICAL • Series 9 & 10 of 12

Cinema Design Guide – K M Suryanarayanan

The primary allure of the theatre is its larger-than-life picture and immersive sound, enjoyed sans interruptions of advertisements and channel surfing. Hence, while designing a theatre, primary importance should be given to the picture and sound, without compromising on design or quality.

SERIES IN PREVIOUS ISSUES 1.

Architecture – The ultimate experience

2.

Acoustics – Hear it right

3.

Seating – Soothing Comfort

4.

Lighting & Interior – Make it perfect

5.

Projection Room / Booth – Heart of the cinemas

6.

Electrical – Power for uninterrupted business

7.

IT Infrastructure

8.

Automation / TMS – Life with perfect shows at ease

IN THIS ISSUE 9.

Sound – Get immersed

10. Picture – Get impressed IN UPCOMING ISSUES 11. Lobby Space – Get indulged 12. PLF – The BIG experience & Future Trends

Sound - Get Immersed The history of sound in movies has been an interesting transformation from mono to analog stereo to highdefinition, multi-channel, digital sound that is either channel-based with 5.1/ 7.1 surround or object-based immersive sound. There are three immersive sound formats available in the industry with their respective cinema processors. Object-based technology is fast gaining acceptance to becoming the industry standard for premium sound and the 64 output configurations are the most popular. In a well-designed cinema auditorium,

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the audience should be able to appreciate high fidelity sound from every channel. To achieve this, the right specifications should be used to configure the theatre. Recommended tools should be used to help decide on the model of the speakers and amplifiers and position them accurately by inputting the measurements of the auditorium and screen. The selection of the speaker system depends on both the budget and the quality desired. The stage speaker starts from 2-way passive systems to 4-way quad amplification systems.

With the given dynamic range in digital audio, the audio system should be capable of handling 105 dBc per circuit/channel. Thus, the minimum requirement is the 2-way bi-amp configuration. Tier A and prime cinemas opt for 3 or 4-way tri-amp stage speaker systems. Line Array systems which are predominantly used in the touring and ProAudio segment are finding their way into cinemas as well. Long auditoriums, screens with steep seating or balconies can opt for such systems. The higher cost due to more speakers and amplifiers is compensated for by an even distribution of audio across the entire space. The best practices for configuring equipment include the following: a minimum headroom clearance of 3 dBc for the speaker and amplifier circuit and 6 dBc for the subwoofer, to help the system comfortably handle peak sound levels without distortion or component failure. Behind the screen, the stage speakers should be positioned with their acoustic centre at two-thirds the height of the screen. In case the screen width exceeds 60 feet, additional left- and rightcentre speakers are recommended for smooth panning of sound across the screen. The distance between the screen and the speakers should be not more than six inches. The surround speakers should be positioned as per the design tool or manufacturer's recommendation. While the surround speakers count


• TECHNICAL • and position vary according to the format and theatre size, that of the stage speakers remain constant across all formats. Space behind the screen should be at least 3.5 feet to 5 feet to provide access for the installation and maintenance of stage speakers. A baffle wall is recommended behind the screen for the best sound reproduction. While mounting the surround subwoofers, the mechanical vibration transmitted to the wall or ceiling should be minimised to reduce its spread to the adjacent auditorium. The low-frequency effect should be even across the auditorium. This requires some trials in clustering or decoupling of the sub speakers before their final installation. Finally, good acoustic treatment is essential for experiencing quality sound in the theatre. Without it, even the sound from premium audio systems will be poor.

Picture - Get Impressed Picture quality and resolution have leapfrogged as cinema has adopted digital technologies. E-Cinema has 1080p images, uniform brightness and adequate security, while D-Cinema delivers crystal clear, 4K images with a high dynamic range, and high level of security. Adoption of the DCI compliant, D-Cinema gives theatres access to 2K/4K content from Indian, Hollywood and international distributors. For the light source, there are lampbased and laser-based technologies. Despite the higher initial investment,

laser has a longer lifespan, lower maintenance, and steady brightness, in comparison to the lamp which has a shorter life and its brightness tapers off towards the end of its life, thus reducing the projected image quality. While lamp-based systems have only one light source, laser can have a single blue light source with phosphor wheel, double laser blue and red-light sources with phosphor wheel called Smart Laser or three light sources, one for each primary colour, called True RGB Laser system. These laser projectors produce higher dynamic range pictures and are gaining popularity in tier A and B centres. There are tools that can help choose the right projector and lens by providing the screen size and the throw distance. In existing cinemas, the throw distance, screen size and lens have to be balanced. The screen material is determined based on the content to be played and the 3D system to be used. To play 2D content a good quality matte screen is sufficient. But for 3D content, either high gain or matte screens should be used, based on the system selected. There are active and passive 3D systems available. Passive systems use either polarizers or color separation technology, while active systems work on electronic blanking technology. Screens are available with different gain factors. High gain, 3D silver screens are not the best for watching 2D content. However, advancements in screen coating technology offer better 2D viewing even on a 3D screen.

The optics of digital projectors support the flat screen or 1.89 aspect ratio. High gain 3D screens should have a curvature with a cord depth of not more than 5% of the width of the screen. Screen perforation is important for optimising the sound from speakers behind the screen. While normal screens have standard perforations, smaller auditoriums with shorter viewing distances should opt for mini/microperforations so that they are not seen as black dots on the screen. The aspect ratio of the screen should be 2.39:1 for scope and 1.89:1 for flat. While most of the screens go for 2.39:1, some PLF formats opt for 1.89:1 ratio for an immersive movie experience. Porthole glass should be made of distortion-free and tint-free glass, with a non-reflective coating. Special porthole glasses are available in the market with mounting frames. The porthole glass should be mounted at an angle to avoid loss and multiple reflections of light on the screen. Finally, the interior of the cinema auditorium should not have reflective surfaces or detract from the moviewatching experience.

LED Screens (Direct View Displays) LED screens are the future of the cinema exhibition industry. Multiple screens have been installed across the world, which have been appreciated for their picture quality. More about this amazing new technology in the next article...

The author K M Suryanarayanan (a) Sury is a passionate designer of sound and audio visual related space. He has been a key part of the above said credentials. Post his graduation from Film Institute of Tamil Nadu in 1989, he started his career in sound recording and engineering and has won a National Award for best sound. Sury heads an experienced design team at QDC that undertakes projects of larger magnitudes. He can be contacted on +91 98400 22880 / sury@qubecinema.com. QDC will be happy to collaborate with investors/Cinema exhibitors to design their theatres and offer the audience a high quality immersive cinema experience.

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