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Cinionic Lifts Indian Cinema Experience at Miraj Cinemas

Miraj Cinemas has big dreams. "In 5 years, we want to become the 3rd-largest multiplex chain in India," says Amit Sharma, managing director at Miraj Cinemas. "Now, we are in 5th position with a total of 38 multiplexes, over 100 screens and seating for about 25,000 moviegoers." Amit Sharma doesn't have to think long when asked about his secret ingredient: "A decisive factor in our value proposition is undoubtedly Barco's cinema technology. About 85% of our projectors are Barco-made and with the Barco Flagship Laser cinema projector we have the world's best technology at our disposal. It's simply not possible to take your customers' viewing experience to the next level without this laser innovation." "As a Barco joint venture, Cinionic not only delivers state-of-the-art technology, but also commits to superb after-sales service," says Amit Sharma. "Over the years, we have established a personal and emotional relationship. This is one of the reasons why we have just extended our partnership, including a deal for 60 more Barco projectors. We look forward to paving the way for wow experiences across India together."

PVR Crosses 800 Screens Milestone PVR Cinemas, the leading multiplex player in India, announced its momentous achievement to become

India's largest and first cinema exhibition company to cross 800 screens milestone. From the launch of the first PVR property in 1997, PVR is the only brand to strengthen its presence across 69 cities. The total screen tally now stands at 800 screens across 170 properties with the launch of its latest multiplex in Sri Ganganagar, Rajasthan. The new 3-screen property housed in a posh township spreads across an area of 19600 sq. feet with a seating capacity of 581 audiences. Integrated with latest intheatrical technological solutions and featuring contemporary art and dĂŠcor, the multiplex is aimed at offering a unique movie-viewing experience to the patrons in the region. Speaking on the occasion, Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited said, "It is a moment of great pride to reach the 800 screens milestone. The journey from 500 screen count to 800 has been exemplary where we have focussed on cities beyond metros. The love for cinema in India keeps driving us to continue innovating and foray into unchartered territories." Further, he added, "We thank our patrons, partners and employees who have supported us throughout in the journey to become the leaders in the multiplex industry. "Gautam Dutta, CEO, PVR Limited, commented on achieving the milestone, "We are happy to achieve yet another milestone and there is no looking back from here. We are now looking forward to the next milestone of 1000 screens and are fuelled with the passion to take unique cinematic experience to the people across geographies and demographics. Indian entertainment industry is one of the largest industries in global map and we assure our constant endeavour to take modern movie viewing experience to the masses."

INOX-Sony Join Hands to Screen LIVE T20 Matches India's fastest growing cinema chain, INOX Leisure Ltd (INOX) teams up with Sony Pictures Sports Network and will be screening two matches of the T20 leg of India's tour of West Indies. INOX will screen both the T20s LIVE on its cinema screens at select locations across the country. T20 cricket fans will be in for a larger than life experience of watching the Indian cricket team in action against the West Indies team. Fans watching the match on the giant cinema screens will experience the thrills as if watching it live in a stadium. INOX will screen the LIVE matches at its multiplexes in Mumbai, New Delhi, Kolkata, Noida, Pune, Jaipur and Lucknow. For this theatrical screening of T20s matches, INOX will be using the LIVE feed of Sony Pictures Sports Network and the official broadcasters of the West Indies vs India Series 2019. INOX and Sony Pictures Sports Network's initiative of screening LIVE matches will be a boon for fans who wish to experience the stadium-energy in a carnival-like atmosphere. The comfort of the cinema hall will add to their overall cricket watching experience. Fans will be able to enjoy INOX's sumptuous food-combos and delectable gourmet options served at the multiplexes while enjoying the matches. Saurabh Varma, CMO - INOX Leisure Limited said, "Much to the delight of the fans of T20 cricket, our journey of screening LIVE sporting content continues with the T20 matches between India and West Indies. With conducive timings and shorter durations, screening of T20 matches on the giant cinema screens will generate a lot of excitement among our patrons. West Indies is an exciting T20 team and therefore we are expecting the series to be a cracker. With the double header over the weekend, we are expecting huge crowds to turn up for the screening and cheer for Team India."

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INOX Brings India's First 270° Panoramic Movie-Viewing The fastest growing multiplex chain of the country, INOX Leisure Ltd (INOX), today launched India's first ScreenX theatre at its multiplex at Inorbit Mall, Mumbai. ScreenX technology offers a panoramic 270-degree movie watching experience to the audience. ScreenX allows the audience to go beyond theme of the traditional movie screen, utilizing a proprietary system to expand select scenes of feature films to the left and right walls on each side. ScreenX is the world's first multi-projection theatre technology designed to enhance the moviegoing experience. The deployment of ScreenX technology would allow the movie scene to spread beyond the cinema screen on to the left and right walls of the cinema hall and offer a spectacular panoramic view. While offering a maximized immersive experience, the 270 degree view would not only amplify the emotional aspect, but also enhance the entertainment value of the content. INOX had signed a deal with CJ 4DPLEX earlier this year to bring the first ScreenX to India. Alok Tandon, Chief Executive Officer INOX Leisure Ltd added "Ensuring a great viewing experience for our patrons has always been our foremost priority, which inspires us to continuously reinvent & innovate and bring the best technology for them. Further to this endeavor, we are proud to announce the launch of India's first ScreenX, which will enable us to offer an unprecedented 270 degree cinema-viewing experience on three walls of the theatre. This new form of storytelling would deliver the narrative in a more convincing manner, leaving the audience breathless. This is a massive milestone in the glorious history of Indian cinemas and we are proud to be the ushers of this new technology." Theodore Kim, Chief Partnership Activation Officer, CJ 4DPLEX said "CJ 4DPLEX is glad to have partnered with INOX and have

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opened India's first ScreenX at INOX, Inorbit Mall Malad, Mumbai to bring Mumbai moviegoers a whole new immersive cinematic experience. ScreenX expands the world of the movie from one screen to three, making it panoramic in nature by allowing the film to occupy 270 degree & surrounding the audience with the action. We are jointly working with INOX on bringing ScreenX to many other Indian cities to offer this new moviegoing experience to audiences across India."

Multiplex Owners Confident to Match Up To Jio's 'First-Day First Show' Plan Multiplex companies recently said their businesses won't be hurt because of Reliance Jio Fiber's plan to offer its premium customers movies the day they released in the market. The country's largest multiplex operator, PVR which runs nearly 800 screens in the country, stated that theatrical and at-home are two completely different experiences and each has their own places. INOX Leisure pointed out that producers, distributors and multiplex owners in India have mutually agreed to an exclusive theatrical window of eight weeks between the theatrical release of a movie and release on any other platform. "This exclusive theatrical window is a model that is followed internationally, in order to ensure the robust financial viability of all the segments of the sector, and has been replicated in India," said INOX Leisure, which operates about 600 screens across India. The producer of the film is the owner of the creative content and is therefore, entitled to choose the platform for distribution and consumption of his content, INOX Leisure added in its regulatory filing.

"However, in view of this mutuallyagreed exclusive theatrical window, he (the producer) would have to choose between theatrical exhibition or release on any other platform, since release on both simultaneously would breach the mutually-agreed exclusive theatrical window," it added. Both these experiences have co-existed and prospered for decades and will continue to so in future, PVR said in a filing to BSE, adding that it is extremely buoyant about cinema exhibition's growth prospects. Given India's low screen density and the growth potential it offers, PVR expects cinema exhibition to continue expanding its footprint in India for the next multiple years, which will continue growing its contribution to the overall revenue of the filmed entertainment. Ambani recently announced the rollout of Jio Fiber from September 5, promising free voice calls for life from landlines, 100 mbps minimum broadband speed at subscription starting from INR 700 a month and free HD TV set on a commitment to an annual plan. As part of Jio Fiber's premium offering - Jio First Day First Show - customers would be able to watch movies in their living rooms on the release day itself.

Cinépolis Organises Screening of 'Saaho' on Teacher's Day On the special occasion of Teacher's Day, Cinépolis, the movie theatre circuit organised a special screening of the most awaited action film of the year, 'Saaho' for teachers on Teacher's Day. Teachers from multiple schools were welcomed at the Cinépolis theatre with a red-carpet making the event a memorable experience. The screening was accompanied with fun activities including a specially designed photobooth. All the teachers were gifted a printed photograph from the event as a memento.


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Mukta A2 Cinemas

Ameliorating Cinema-Going Having established itself as a strong brand name offering its audiences with a world class cinema experience, the cinema chain is launching its 63rd screen in Mumbai this year. The property can accommodate 203 avid cinema-goers. Aided with Dolby speakers installed in the theatre, viewers will enjoy the best-sound experience. While it is a single-screen theatre, the quality of projection is in 2K, ensuring the best movie experience for the audience. Mukta A2 Cinemas, one of India's fastest growing cinema chains with a host of multiplex theatres across the nation is launching its 63rd screen. After acquiring Old Roop cinema in Santacruz, the brand refurbished the cinema and relaunched it as Orion Mukta A2 Cinemas recently. Mukta A2 Cinemas has established itself as a strong brand name offering its audiences with a world class cinema experience. This year, the cinema chain is launching its 63rd screen in Mumbai. The theatre can accommodate 203 avid cinema-goers.

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Aided with Dolby speakers installed in the theatre, viewers will enjoy the best-sound experience. While it is a single-screen theatre, the quality of projection is in 2K, ensuring the best movie experiencefor the audience. Commenting on the launch, Rahul Puri, Managing Director, Mukta A2 Cinemas said, "We are extremely delighted to have received all the love and support over these years from our audience, which has motivated us to provide them with unique moviegoing experiences. Keeping in mind the growing demand of the customers we are also launching one new property in

Bhilai, marking our overall count at 65 screens so far. We strive to constantly provide our patrons with a holistic and state-of-art cinematic experience like never before, and in our endeavour to do so, we create life-long memories for them at our properties across the world." Mukta A2 Cinemas provides its patrons with pocket friendly pricing, best quality technology and services, comfortable seating and varied options in Food and Beverages. This popular chain of cinema is looking forward to launch more properties, as it is widens up its presence in newer cities.


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Vivek Jayaraman:

Redefining Experiences

From being highly consistent and customer centric; has always prepared to learn and adopt to the changing customer needs, to achieving the title of bringing the IMAX screen to Tamil Nadu, Jazz Cinemas has always been the home brand of Chennai's cinema viewing culture. The touch of royalty seen right from the flooring being completely clad with Nero Marquina and White Carrara marble to each item selected on the menu being made and designed in the kitchen, the brand has left no bounds to provide a world class experience with the state-of-the-art technology packaged with the best of food and beverage choices for the movie patrons who visit the theatres. On this note, Vivek Jayaraman, CEO, Jazz Cinemas catches up with TheatreWorld to speak more about his successful journey so far. Hearty congratulations on your achievement! Already having bagged the title for having brought the first IMAX screen to Tamil Nadu, tell us what's been the feeling ever since then? Bringing the first IMAX screen to Tamil Nadu has certainly added the golden feather on the cap of Jazz Cinemas. IMAX has always been the pinnacle of a movie watching

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experience worldwide, and although it comes with a set of challenges, the scarce flow of content, the costs involved and various other factors, doing something different and exquisite for the experience is what has helped us sustain IMAX with Jazz Cinemas. Such varied initiatives have made our bond with our client base much stronger in Chennai. We are a highly customer centric brand; always prepared to learn and adapt

ourselves to the changing customer's tastes and needs. The core management is very much connected with every pulse of the day to day business and strives to take every aspect of the customer centric observations very seriously. The value is to give the customer exactly what they want and create a warm experience which they would cherish every time they visit us and try not to dilute the final deliverable with the


• S P E C I A L F E AT U R E • various factors of the industry's challenges. How has the journey of Jazz Cinemas being thus far? Jazz Cinemas has been the home brand of Chennai's cinema viewing culture. Though fairly new, we have been in the industry for the last four years continuing to take theatre business in the most premium segment of its class. We strive at providing our patrons and movie buffs an enriching experience of their time spent at our cinemas. At Jazz Cinemas being hospitable in our business has always been the consistent belief and showing warmth to our patrons; the key to our success. Hospitality and quality entertainment combined offers the completion of wholesome movie watching experience. Therefore, we provide a world class experience with the state-of-the-art technology packaged with the best of food and beverage choices for the movie patrons who visit our theatres. We take immense pride in our selection of food and beverages served. Each item selected on the menu are made and designed in the kitchen of JAZZ cinemas. When I say designed, I literally mean it! Our R&D chefs do a lot of study with the markets on the consumption patterns and articulate the right product for our client bases. There are various companies which prioritize in

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expansion of their business and somewhere down the line, tend to lose out the core essence of the idea which was the initial spark of their business. But at Jazz cinemas we believe in maintaining our basics right and emphasize on the quality of each and everything we provide. For us more than the number of screens and locations, it is fundamentally important to have a certain thing done in the right and the best way, this is something we want all our customers to take away when they visit Jazz Cinemas, "the best and qualitative cinemas watching experience". We have reached out to the people across by focusing and playing multilingual contents in our cinemas. There have been a huge number of audiences for the international

movies in Chennai and presenting these contents in the regional language was welcomed and received with immense appreciation amongst moviegoers as they could connect with it easier. Similarly, we have a beautiful concept called Play Back which is an indigenous idea that gives the patrons the right to vote for a choice of movie for the month, which could range anywhere fromt he period, genre, based on the cast or director or even an occasion. Tell us about LUXE and how different it is? LUXE Cinemas is the "W" of theatres, the first-class suite of the Jazz Family. It is a brand that offers a luxury spin to the traditional movie watching concept. At Luxe, we provide you with services ranging from the best movie watching experience together with the selection of homemade gourmet food to pampering yourself with rejuvenating spa treatments at Spatik. LUXE also houses CafĂŠ De Luxe a restaurant at the mezzanine floor level, offering the best of the international and Indian food choices. One can host various kind of celebrations here; birthdays, anniversaries and even customized private parties, or any other events of your choice. The cinema is exclusively designed for people who want to be pampered in style. LUXE is where regal fashion meets new age customer in a setting that is a style statement of its own.


• S P E C I A L F E AT U R E • movies have a great market, as our patrons have started appreciating cinema as an art more than entertainment, which has made us screen a wide selection of quality dubbed movies too. We also insist on having most of our content, subtitle enabled which actually draws a very substantial crowd which appreciates movies in different languages as well. Does the choice of location impact the Cinema market?

Take us through the inspiration behind the design and architectural feature of the cinemas? LUXE was designed and architected by Giovanni Castor, one of the leading designers from California. Giovanni brought in a style of contemporary classic designs and recreated the aura of a Las Vegas casino with exquisite touches seen in various forms, from the shimmering red sheer curtains, diamond cut glass feature wall to larger than life chandeliers in the main lobby. The most talked about elements in his designs were two things at LUXE. First being the largest LED pillar standing almost 30 feet tall with 72 LED TVs aligned precisely to give a larger than life visual treat. Secondly, the 35 feet long semiprecious stone feature in the auditorium lobby with back light display which enhances the look even further. The flooring is completely clad with Nero Marquina and White Carrara marble. All the 11 screens have been designed differently with each showcasing unique design statements derived from the various geometrical themes. There have been tailormade carpets from Brinton carpets UK which has been used in all screen pathways. All the transactional counters at the box office sport glass mosaic design and our concession counters have a unique purple 3D glass cut designs.

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Tell us something about the technical features of the Cinema? Our screens feature state-of-the-art sound and projection systems. All the ten screens are equipped with 4K Barco digital projectors, QSC speakers and Silver screens with 3D enabled. Four of our screens are powered with Dolby Atmos for the best audio experience. Our flagship Screen 1 hosts IMAX with the most immersive movie watching experience. What are the kinds of movies played in your Cinema? We play an array of movies from International, National to an assortment of regional selection of movies. We also play exclusive movies from the yester years to make our customers feel delighted about their all-time favourite movie selections. We strongly believe dubbed international and national

Cinema business on a generic note is a self-sustained business in Tamil Nadu and down south. People appreciate movies and celebrate the work and its presentation. However, with the advent of online and web series catching up, we will have to see how we represent cinema once again to our patrons. Cinema in Chennai has always beena great choice of entertainment. Theatre is a space where people come and spend their quality time with family and friends. This location is a busy hub, as Velachery has a huge residential base and IT communities who frequent LUXE. People appreciate all genres and languages in this particular location in Chennai. Moreover, Velachery today has become a melting point of different cultures and where people from across walks of life socially unite. What do you think makes Jazz Cinemas a patron's favourite? Jazz Cinemas has evolved over the years and has understood its patrons and their needs closely. There are so many tailor-made initiatives at Jazz


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Cinemas that make the life of our patrons much easier to visit and experience our offerings. Ticket Booking - Having the most tech savvy client base we have our sales channels opened on varied platforms. We have our dedicated website, mobile application, Facebook Chat Bot, 'Knocktainment' our gateway to beat the long queues. BLINK -We have a dedicated inhouse wallet called BLINK. It has been a favourite amongst our patrons and is used widely to transact at our channels. BLINK comes with a lot of advantages and rewards while transacting and is the easiest getaway to a movie show. Playback - This is one of the most loved features of Jazz Cinemas.

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As I mentioned earlier, this is an opportunity given to our patrons to vote a movie from the selection offered which is derived from genres, actor and director list and even language-based films. The selected movie is played to full houses. Private Black Box - It's about reliving your favorite movie experience once again on the big screen with your loved ones. Our patrons can book a complete auditorium and choose their choice of movie from the digital era 2011 onwards to start the celebrations. Spatik - Our brand of day spa offering the best of the therapies to patrons who love to spend long or back to back movie sessions at luxe. A quick massage before or after a

movie is always a choice you don't want to miss. Café De Luxe - A warm and cozy restaurant tucked away on our Mezzanine floor with plush interiors overlooking the buzzing lobby of LUXE. The Café offers select and quick bites that are easy on the appetite and are made with the best of the ingredients by our chefs. One of the favourites is the Bunny Chow, a South African delicacy which has been a hit amongst our patrons. "And of course how can I not mention the team and our service philosophy" We have always maintained Jazz Cinemas as a close-knit family whose values and ethics are very important to each one of us working here. Everyone in our organization believes in the core values that we adhere to all times- Consistency, Customer Focus, Partnership, Passion and Respect and it is deeply embedded in the service DNA of JAZZ Cinemas. These are the values which are always portrayed by our employees who we regard as the brand ambassadors of our organization with every customer contact they have. Our Strategic core team are a bunch of young minds who always look for opportunities to excel and make that difference in the way we think and work.


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INOX Leisure:

Thronging in their Multitude

With its ability to adapt, transform and revolutionise the cinema exhibition industry, INOX is one of India's most premium and the most profitable multiplex companies today. Back again with a bag loaded with yet another list of exciting property launches, the mega brand is here again to give the best for its cine-goers.

Garuda Yelahanka, Bengaluru INOX Leisure Ltd (INOX), India's fastest growing multiplex chain has launched its ninth multiplex in the city of Bengaluru at the Garuda Yelahanka situated at Yelahanka. The latest multiplex from INOX comprises of 4 screens and a total seating capacity of 756 seats. Equipped with advanced cinema technologies, the multiplex has an advanced digital projection system for razor sharp visuals and vibrant 3D powered screen by Volfoni Systems. The multiplex will possess of a string of customer-friendly digital features like paper-less check-ins, touchscreen enabled ticketing and interactive food-ordering. Guests would also get to experience INOX's vibrant hospitality and gourmet

our ninth multiplex in the City. As we open our doors today to welcome the movie lovers of the city, we are sure that our services, design and technology will combine well take the level of entertainment to a new level."

offerings through its lively concession counters. The multiplex design delivers a youthful feel with the use of geometric patterns, use of contrasting color pallet and glittering diamond-shaped lamps. The double heighted lobby & the linear arrangements running from floor to ceiling lend a feel of infinity. Patrons will be greeted by huge visuals depicting the rich legacy of Kannada movie and its legendary stars Commenting on the launch, Mohit Bhargava, Regional Director South, INOX Leisure Ltd says, "We share a very special relationship with the city of Bengaluru and we are delighted that the relationship is getting stronger today as we roll out

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INOX Leisure is already operating 8 multiplexes in Bengaluru at Garuda Mall at Magrath Road, Garuda Swagath Mall at Jayanagar, Forum Neighborhood Mall at Whitefield, Central Mall at JP Nagar, LIDO Mall at Halasuru, Mantri Square Mall at Malleshwaram, RMZ Galleria Mall at Yelahanka and Brookefield Mall at Brookefield. With this launch, INOX will have a total of 12 multiplexes with 49 screens in the state of Karnataka.


• INDIA PLEXING • GSM Mall, Hyderabad The opulent brand announced the launch of its third multiplex in the city of Hyderabad. The newest and INOX's largest multiplex in Hyderabad has come up at GSM Mall in Miyapur. The massive multiplex accommodates a total of 1691 seats spread across 8 impressively designed auditoria. Each of the 8 screens in the multiplex are soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. The multiplex would augment INOX's presence in the entertainment loving city of Hyderabad, taking the total multiplex count to 3 and screen count to 19. Easily the largest multiplex of the buzzing and popular Miyapur locality, the new INOX is comfortably located at GSM Mall. Thanks to a smooth and breezy approach, the movie buffs in the region can enjoy a healthy dose of entertainment. The auditoria are equipped with advanced digital projection system for razor sharp visuals. In addition, the theaters also offer a surround sound experience from the Dolby ATMOS system, for the guests to enjoy a thunderous feel. The immersive ambience of auditoriums compliment the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution. The multiplex also offers state-of-theart recliner seating options for a luxurious cinema viewing. The multiplex will possess of a string of customer-friendly digital features

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like paper-less check-ins, touchscreen enabled ticketing and interactive food-ordering. Guests would also get to experience INOX's vibrant hospitality and gourmet offerings. The lively restaurant, Café Unwind, is designed to serve its specially curated mouth-watering preparations, even to guests who are not watching a movie. INOX has also introduced Kiddles, a bright and exciting play area for kids, amply loaded with toys, books, relevant

activities and content. Designed upon a sharp and smart geometrical theme, the multiplex greets with a striking entrance portal decorated with concealed LED strips. The linear design is extended throughout the cinema and offers a distinctive visual experience to the patrons. The reflective floor too, adorns geometrical patterns, enhancing the optical appeal of the multiplex. INOX has installed an indigenously designed wall-paper, localized with visual elements of Hyderabad. INOX is already operating two multiplexes in Hyderabad, at GVK One Mall, Banjara Hills and at Maheshwari Parmeshwari Mall, Kachiguda. With this launch, INOX will expand its presence to 143 multiplexes spanning 595 screens across 67 cities in the country.


• INDIA PLEXING • Umrao Mall, Lucknow Launching its third multiplex in the city of Lucknow at Umrao Mall, the latest multiplex from INOX comprises of 3 screens and a total seating capacity of 653 seats, including recliners. INOX is already operating two multiplexes in the city of Lucknow. INOX at Gardens Galleria Mall houses 3 screens, while the multiplex at the Riverside Mall operates 4 screens. With the launch of a multiplex at Umrao Mall, INOX will have a total of 9 multiplexes with 34 screens in the state of Uttar Pradesh. The multiplex will offer the breathtaking sound quality of DOLBY ATMOS, offering a three dimensional digital surround sound experience, which makes the audience feel a part of the movie. The other advanced cinema technologies include an advanced

digital projection system for razor sharp visuals and vibrant 3D powered screen by Volfoni Systems. The multiplex will offer a digitally enabled experience with features like 'Fast Tickets', for self-booking of tickets on touch enabled screens and 'Fast Bites' for food ordering. The Box Office is also equipped with an interactive touch screen, enabling faster and smoother transactions. In an endeavour to offer a luxurious experience, the multiplex also offers plush recliner seats.

The design of the multiplex has been designed around the core theme of arches and vaults, which is inspired by the local architectural heritage. The contemporary interpretation of the arches makes the multiplex, a remarkable architectural fusion which would appeal to the cinema loving patrons of Lucknow for years to come. With this launch, INOX will expand its presence to 144 multiplexes spanning 598 screens across 67 cities in the country.

city of Jalandhar. With this launch, at Reliance Mall, INOX will have a total of 3 multiplexes with 13 screens in the state of Punjab. The multiplex will offer the breathtaking sound quality, advanced digital projection system for razor sharp visuals and

vibrant 3D powered screen by Volfoni Systems. The multiplex will offer a digitally enabled experience with features like 'Fast Tickets', for self-booking of tickets on touch enabled screens and 'Fast Bites' for food ordering. The Box Office is also

Reliance Mall, Jalandhar INOX launched its first multiplex in the city of Jalandhar at Reliance Mall. The latest multiplex from INOX comprises of 3 screens and a total seating capacity of 862 seats which includes luxurious recliners. The launch marks INOX's entry in the

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• INDIA PLEXING • equipped with an interactive touch screen, enabling faster and smoother transactions. In an endeavor to offer a luxurious experience, the multiplex also offers plush recliner seats. Guests would also get to experience INOX's vibrant hospitality and gourmet offerings. The lively restaurant, Café Unwind, is designed to serve its specially curated mouth-watering preparations, even to guests who are not watching a movie. The multiplex will enthuse the movie lovers from Jalandhar with its remarkable design themed with Art

Deco elements. The use of tungsten light panels, geometric backlit surfaces and inlaid doors will lend a modernized feel to the place. Stylish & trendy furniture and accessories at the multiplex offer a sophisticated

look to the entire multiplex. With this launch, INOX will expand its presence to 144 multiplexes spanning 598 screens across 68 cities in the country.

INOX Launches India's First 270 Degree Movie Viewing with ScreenX The fastest growing multiplex chain of the country, INOX Leisure Ltd (INOX), launched India's first ScreenX theatre at its multiplex at Inorbit Mall, Mumbai. ScreenX technology offers a panoramic 270-degree movie watching experience to the audience. ScreenX allows the audience to go beyond theme of the traditional movie screen, utilising a proprietary system to expand select scenes of feature films to the left and right walls on each side. ScreenX is the world's first multiprojection theatre technology designed to enhance the moviegoing experience. The deployment of ScreenX technology would allow the movie scene to spread beyond the cinema screen on to the left and right walls of the cinema hall and offer a spectacular panoramic view. While offering a maximized immersive experience, the 270 degree view would not only amplify the emotional aspect, but

also enhance the entertainment value of the content. INOX had signed a deal with CJ 4DPLEX earlier this year to bring the first ScreenX to India. Alok Tandon, Chief Executive Officer - INOX Leisure Ltd added "Ensuring a great viewing experience for our patrons has always been our foremost priority, which inspires us to continuously reinvent & innovate and bring the best technology for them. Further to this endeavour, we are proud to announce the launch of India's first ScreenX, which will enable us to offer an unprecedented 270 degree cinema-viewing experience on three walls of the theatre. This new form of storytelling would deliver the narrative in a more convincing manner, leaving the audience breathless. This is a massive milestone in the glorious history of

Indian cinemas and we are proud to be the ushers of this new technology." Theodore Kim, Chief Partnership Activation Officer, CJ 4DPLEX said"CJ 4DPLEX is glad to have partnered with INOX and have opened India's first ScreenX at INOX, Inorbit Mall Malad, Mumbai to bring Mumbai moviegoers a whole new immersive cinematic experience. ScreenX expands the world of the movie from one screen to three, making it panoramic in nature by allowing the film to occupy 270 degree and surrounding the audience with the action. We are jointly working with INOX on bringing ScreenX to many other Indian cities to offer this new moviegoing experience to audiences across India."

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PVR Cinemas:

A Growing Aspiration At the forefront of the cinema exhibition business, PVR Cinemas launched its first 3-screen multiplex in Satna at GMS City Centre mall, Madhya Pradesh under its sub-brand "PVR UTSAV", another property as its latest multiplex in Sri Ganganagar, Rajasthan and its 9th property in Preston Mall, Hyderabad. Since its inception in 1997, the brand has redefined the way entertainment is perceived in the country and still continues to do so.

GMS City Centre Mall, Satna, Madhya Pradesh PVR Cinemas, the largest and the most premium film exhibition company in India, launched its first 3 - screen property in Satna at GMS City Centre mall, Madhya Pradesh under its sub-brand "PVR UTSAV". As a special offering for the Tier 2 and Tier 3 cities, PVR UTSAV is designed to offer a hygienic, safe and secure cinematic experience to the discerning audience. Even though Indian cinema has come a long way in the last few decades, the country's low-screen density especially in non - metros has barred a large section of the population from experiencing modern cinema

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viewing. For India to emulate its growth with the International markets, PVR has introduced its sub-brand PVR UTSAV with an aim to provide enhanced entertainment for not only patrons in metros but also in the provincial pockets of the country. With the opening of the second PVR UTSAV property, PVR has strengthened its presence in the state of Madhya Pradesh with 14 screens across 04 properties. Speaking on the occasion, Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, "PVR UTSAV is a natural progression for us, further

consolidating our foothold in the small-towns of India. Whilst the first step was to get the model right, the idea was to have the PVR standards of excellence reach every corner of the country with astute focus on smaller cities. The unveiling of this property further demonstrates our goal to bring in first-to-market concepts, and enhanced entertainment for every pocket size". Invoking a sense of cultural pride, the new PVR UTSAV in Satna draws inspiration from local craft for its design following Gondh art concept. The property spreads across an area of 18,438 sq. ft. with a seating


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capacity of 584 audiences. It is the biggest multiplex in the town equipped with modern technologies like 2K projection system, Dolby 7.1 sound and UHD 3D technology. Ensuring enhanced cinematic experience at the theatres, the

multiplex offers comfortable seating of recliners with an eclectic range of F&B offerings. Addressing the media, Gautam Dutta, CEO, PVR Ltd. said, "PVR UTSAV is a worthy addition to our offerings, which is aimed at making

an elevated cinematic experience more accessible to each part of the country, and to address the growing base of the discerning audience. With PVR UTSAV, we are focusing on cinema aspect ratio in non-metros to ensure further growth of the cinema industry in India."

Sri Ganganagar, Rajasthan The leading multiplex player in India, announced its momentous achievement to become India's largest and first cinema exhibition company to cross 800 screens milestone. From the launch of the first PVR property in 1997, PVR is the only brand to strengthen its presence across 69 cities. The total screen tally now stands at 800 screens across 170 properties with the launch of its latest multiplex in Sri Ganganagar, Rajasthan. The new 3-screen property housed in a posh township spreads across an area of 19600 sq. feet with a seating capacity of 581 audiences. Integrated with latest in-theatrical technological solutions and featuring contemporary art and décor, the multiplex is aimed at offering a

unique movie-viewing experience to the patrons in the region. Speaking on the occasion, Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited said, "It is a moment of great pride to reach the 800 screens milestone. The journey from 500 screen count to 800 has been exemplary where we have focussed on cities beyond metros. The love for cinema in India keeps driving us to continue

innovating and foray into unchartered territories." Further, he added, "We thank our patrons, partners and employees who have supported us throughout in the journey to become the leaders in the multiplex industry." With this launch, PVR now stands at an unprecedented screen count of 800, across 170 properties in 69 cities.

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• INDIA PLEXING • Preston Mall, Hyderabad The most premium film exhibition company in India, announced the launch of its 4-screen property in Preston Mall, Hyderabad. Integrated with best-in-class theatrical solutions, the property is conveniently located for easy commutation from across the city. Assuring a holistic experience supported by enhanced cinematic exposures, the new property augments PVR's presence in Telangana and Southern India to 62 screens across 11 properties and 272 screens in 44 properties respectively. Located in the heart of the Hi-tech city; the new PVR Cinemas spreads across an area of 36,298 sq feet, and can accommodate a total of 946 audiences. Designed on contemporary lines, the property is equipped with advanced technological features like BARCO 4K projection system, Harkness Silver Screen, Dolby Atmos surround sound system, and Next-Gen 3D technology to deliver exceptional digital moviewatching experience for the patrons. Speaking on the occasion, Sanjeev Kumar, Joint Managing Director, PVR Ltd. said, "Expanding in the South holds a lot of significance for us and

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we are happy to get a step closer to it. Our progression is in line with our business plans and we are diligently working towards increasing access to modern theatres in addition to enabling an enhanced cinema viewing experience for our audience." "The new 4-screen property is designed to offer an enigmatic experience to our viewers with advanced technological features and best in segment hospitality services. With this opening, we now stand at a

total of 9 properties in Hyderabad alone. We aim to continue our endeavour to enhance consumer experience through innovation and set new benchmarks in the Indian multiplex industry." said Gautam Dutta, CEO, PVR Ltd. Styled in modern art deco designs, the cinema provides a warm and welcoming ambience. Furthermore, the Quick tix facility, and a delectable Gourmet menu curated by Michelinstar French chef Mickael Besse add to the property's unique offerings.


• TECHNICAL •

PVR Pictures:

A Quick Glimpse into the Future PVR Pictures is the largest studio for the distribution of Independent Hollywood films in India and also a prolific distributor of Indian films. In line with the brand's vision to introduce diversified content, Kamal Gianchandani, CEO, PVR Pictures Ltd. interacts with TheatreWorld on the brand's content strategy for FY 2019- 2020. Can you tell us about the content outlook maintained and slated for FY 2019-2020? PVR Pictures is the motion picture arm of PVR Cinemas, the largest exhibition company in the country. PVR Pictures has traditionally focused more on Hollywood Films and independent foreign language films, however, this year itis focussing a lot more on Hindi films as well as regional films. This year we will be distributing about 20-25 Hollywood films, 7-10 Hindi films and 15 Non-Hindi Indian films, mostly South Indian Films in five states of South of India. Are there any specific consumer trend / demands in terms of content which PVR Pictures has mapped? The best research that a distributor can do is to look at collections that the cinemas are making for films which are releasing in theatres. The last financial year 2018 -2019 was wonderful for the film business. We went through a real bubble batch, a lot of films worked at the box office, many small films became monster hits and a lot of big films performed well, as expected. This financial year is also doing great with way Q1 has finished on a high note with the success of Kabir Singh and July also started with the success of Spider Man. Clearly the momentum at the box office is extremely strong and we as the distributor of all sorts of films whether it is Hollywood, Hindi, Regional Cinema, we want to be well poised to take full benefit of this positive momentum at the Box Office. Could you share the names of a few movies which you will be distributing this year?

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In terms of Hollywood, the biggest film we would have this year, John Wick-3 was recently released which was hugely successful. John Wick 3 has done almost three times the business of John Wick 2 which in itself was a big success. We have got Angel Has Fallen 3 which is a very successful franchise with Gerard Butler, Rambo 5 which is still on in his very successful character of Rambo, this again is a very successful franchise that is coming out later in September. We have got Midway which is directed by Roland Emmerich, the guy who made 2012, the disaster film. He is an acclaimed director of these big disaster films with alot of special effects. His next film, Midway is coming out in November that will be distributed by PVR Pictures. All mentioned are a big part of the slate in the Hollywood film space. In Hindi cinema, we have Super 30 and, Batla House which is released on 15th August with John Abraham and Nikhil Advani has directed it. Further, we have got Commando 3 and Section 375 that came out in July and many more films. We will end up releasing about 15+ regional films in this current financial year. Altogether, we will be releasing about 40 - 45 films in this financial year which is a very solid number. Some of the films are really big in both Hollywood and Hindi space. Tell us about the company's strategy behind choosing the movies for distribution. PVR Pictures has been distributing since 2002 and as a distributor you need to have a very good hold on your territory and know all the cinemas that exist in your territory, the potential of each centre. Also,

you need to be aware of every nook and corner and need to be connected to the exhibitors. PVR Pictures has been doing it for the last 17 years and it is very well in trenched in the cinema ecosystem within the country. PVR Pictures is an integral part of the film industry in India; hence, we understand the territory well and have a great reputation of being a very credible and straight forward distributor. Most importantly, the biggest advantage we have is the insider track because of being an exhibitor. So our understanding of what's happening at the box office, which way is the momentum going, what sorts of films are working, what is the future release slate of all distributors looking like and what are their release dates. Therefore, our ability to plan our release date and release schedule is much better because we are an exhibitor sitting on the wealth of information and data that we constantly mind within PVR Cinemas. Our Insider track and our ability to see the consumer trends, in the sense that not by researching it but by the virtue of data that we get and the numbers we do and the films, their performance at the box office. Hence, by virtue of being very close to what's happening at the cinemas, our ability to sort plan ahead and plan better, do much more efficient jobs is a lot of better than the other distributors. Any plans of taking these movies to wider set of audience? A lot of focus is there on digital marketing because everyone nowadays is on handheld devices, the adoption on digital technology, digital consumption, media consumption, has gone through the


• TECHNICAL • roof in this country. Additionally, we want to make sure that we are relevant for which we market in the most relevant fashion using the most efficient tools and our messaging is as targeted as possible, which is why we use digital platforms a lot to market our films and in my opinion, it's working quite well. Since the inception of PVR Pictures in 2002 as you said up until to now, how has the demand changed from the customer's end? It has changed dramatically from 2002 to till now. The first big change that the market has seen is that now we have multiplexes almost in every major city and every major town in this country; almost the top hundred cities and towns now have multiplexes. This is a big thing because what that does to the social fabric of the society is that Saturday and Sunday people want to come out, it becomes a very viable destination for people to do

something on weekend. People want to have a good time and want to go out. Going to movies is something which we have done for so many years in this country, we love films in so many different languages. Hence, the big change is that the number of multiplexes has gone up and now they are well spread across the country. They are present in the top hundred cities and towns and as a result of that the weekend movie going has become a habit; irrespective of the film, people want to come to a cinema on Saturday and Sunday and watch whichever film is playing at the cinema at that point. Could you name a few international studios that have partnered with PVR Pictures? Also, is there a specific criterion behind you choosing this studio? We tie-up with the studio who has high credibility of churning out high and good quality films. However, it depends on the movie that we are

discussing and our aim is to bring good and diverse content to big screen, hence, we are happy to work with anyone who's got a good film, irrespective of their past background and how much experience they have because a good film can come from anywhere. That said, we work with players like We Are Film Nation, Lion's Gate, Altitude, Endeavour, Bloom. These are all very large enterprises that focus on independent Hollywood cinema space. Any future plans that are ahead for this particular sector? We are focusing a lot on VKAAO. VKAAO is the on-demand platform for launching films and theatre. We launched this platform about a year and a half back. It's been very well received and is doing well. We want to scale it up and our vision really is to turn VKAAO a viable credible distribution platform for small and niche films and I think, we are moving well in that direction.


ADVERTORIAL

Samsung Onyx:

The Showstopper of Every Show Bringing the visual power of LED picture quality onto the big screen alongside stunning audio configuration has surely been no surprise that this revolutionary technology comes from a brand that thrives on offering only incredible experiences to its audience. Moviegoing has never remained the same ever since Samsung India launched the most captivating theatre screen of all time - Samsung Onyx! By bringing the visual power of LED picture quality to the big screen, Samsung has been successful in transporting viewers to experience "the cinema of the future". It surely is no surprise that this revolutionary technology comes from a brand that thrives on offering only incredible experiences to its audience. With its phenomenal audio configuration and stunning visuals, Samsung Onyx has clearly pronounced dominance over conventional theatres. The 3D version of Samsung Onyx accomplishes the impossible with its depth and specialised composition, making 3D cinema content even more vivid and realistic. The active 3D format allows for negligible loss of resolution, bringing visual details to the forefront. And if that wasn't enough, Samsung Onyx's audio support comes from HARMAN Professional's JBL Sculpted Surround technology, which is commissioned to sweep away the moviegoers with its exceptional quality. Moreover, by introducing High Dynamic Range (HDR) picture refinement technology to the theatre, the Samsung Onyx screen has elevated content to brightness levels greater than the accepted,

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legacy cinema standard. This produces a sharper and more detailrich viewing experience. Apart from mesmerising the guests with its extraordinary technology, Samsung ONYX steals the show by creating a modern theatre experience. Thanks to its ambient light settings, theatres today have a new found identity. Cinema theatres can now be used for events apart from movie watching, such as, corporate events, dine-in cinema, kid's cinema, and gaming theatres. In order to suffice the demands of the masses, it has intelligently expanded the theatre by replacing

the bulky projector equipment and setting additional seats in its place. What brings the ONYX VIEW in the limelight is its ability to let the audience live the movie in its true colours. A theatre that amplifies drama to its full potential is a theatre that should be on every movie enthusiast's list. Moviegoers are bound to love the unparalleled picture quality that ONYX Cinema LED has to offer alongside the spellbinding sound. For all those who have not yet had the leisure to pleasure their eyes, it is time you book your tickets and get the show on the road!


• BUSINESS TREND •

NY Cinemas:

India's First Thematic Multiplex in Ratlam Being the first-of-its-kind multiplex in the Indian heartland grounds of Ratlam, Madhya Pradesh, the brand new 2-screen property is the area's biggest screen with a capacity of 460 seats and housing the more exciting NY Store, where you can purchase exclusive memorabilia and merchandise autographed by the superstar Ajay Devgn himself. Its biggest attraction is the 'Railways'-inspired interior which transports you through the different ages of the train and how it evolved over time in both India and cinema. NY Cinemas, a venture by Ajay Devgn, launched its first thematic multiplex in one of the rising cities in the Indian heartland, Ratlam. The brand new 2-screen multiplex hosts Ratlam's biggest screen with a capacity of 460 seats, 3D-equipped 2K projection and 7.1 surround sound, bringing the latest

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train and how it has evolved in both India and cinema.

in multiplex technology to the city. It’s biggest attraction is the railwaysinspired interior which transports you through the different ages of the

NY Cinemas is also introducing the concept of Photo Time Machine in its cinemas where moviegoers can teleport themselves to different eras, even dimensions, and take back memories with them that will last forever. Apart from the Photo Time Machine, NY Cinemas Ratlam will also house the NY Store, where you can purchase exclusive memorabilia and merchandise autographed by Ajay Devgn himself. The NY Cafe, on the other hand, will provide cinelovers with a plethora of food and beverage options, combining perennial cinema favourites with local cuisine.


• BUSINESS TREND • NY Cinemas is a multiplex chain launched by Ajay Devgn, with a brand philosophy of "For the Love of Cinema", aimed at providing an international cinema experience across India with an ethos that pays homage to Indian cinema. Speaking on the same, Ajay Devgn said, "We are dedicating this Ratlam multiplex as an ode to the iconic railway network of the country through the years of Indian cinema. We are glad to introduce this thematic movie watching experience with an exclusive concept powered by advanced technological solutions to our audience." NY Cinemas CEO, Rajeev Sharma further commented, "Indian movies are all about their varied themes and taking this further we are introducing cinemas which provide an overall experience. We are proud to present this thematic multiplex catering to all the needs of the audience. With our constant endeavour for innovation, we look forward to welcome movie lovers in Ratlam and are confident that our audience will love the complete experience."

The idea behind NY Cinemas is to create a unique, concept-driven multiplex theatre design that will be unlike any other cinema experience

in India. NY Cinemas currently has screens operational in Bhuj, Hapur, Ghazipur, Raebareli and Surendranagar.


• BUSINESS TREND •

Sakthi Cinemas:

A Stunning Cinematic Luxury With the locality's profound single-screen theatre now been changed into a three screen Cineplex, this stunning property has got the determination to consider every hurdle and challenge that came their way as a stepping stone in the fulfillment of their dream. The cinema that has audience from all over Tamil Nadu and Kerala was precisely transformed into a space for its moviegoers to spend their quality time around in leisure and for entertainment. Located in Tiruvanamalai, Tamil Nadu, Sakthi Cinemas is a place that the residents of the town can easily reckon with. The complex that already has a

floating audience considering the town being a land of temples welcomes the audience from all over Tamil Nadu and Kerala to its cinema.

The Cinema owned by G. Srinivasan, Managing Director, Sakthi Cinemas implemented the project by re-branding Sakthi Theatre into Sakthi Cinemas. So keen has been their determination that they considered every hurdle and challenge that came their way as a stepping stone in the fulfillment of their dream. Udayakumar, the Personal Manager of G. Srinivasan, who hashas been a part of the cinema for about 20 years has been consistent in taking care of various approvals and licensing for the property. Sakthi Cinemas was previously a single-screen movie theatre in Tiruvanamalai which is now been

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• BUSINESS TREND • renovated to a three screen Cineplex. The cinema took an incredibly swift time to be transformed into a place for families and youngsters to spend an 'entertainingly' quality time around in leisure and for entertainment. Design and Elevation: The interiors of the project were designed by Dezign and Construction Studio, Chennai, which specializes in Cinema Architecture and has done many theatre projects throughout Tamil Nadu. The stunning elevation of the building also designed by Anand's team and executed by Fabs and Glaze included posters and signagesfor promotion and digital TV's. The Box Office is facilitated right at the entrance for convenient ticketing options. The spacious lobby serves comfortable and cozy sofas for moviegoers waiting during intervals and before or after the movie. An ample parking space is provided that can considerably take in a capacity for 25 four-wheeler and the two-wheeler for about a 100. Cafetaria and Other Facilities: The Audience can pamper their taste buds with some quality food at real affordable prices. The spacious cafeteria displays a wide variety of food choices. The Cafeteria table is

also designed with illuminant lights so as to make the moviegoers feel more at home. The restrooms on the other hand are fully equipped with automatic sensors and the best-inclass facilities to cater. Technical Features: Air Conditioners are equipped properly to the needs of the theatre, installed by AIERO Engineers,

Chennai. All the three auditoriums are equipped with Dolby Digital Sound System installed by GM Audio, Chennai. Screen 1 and Screen 2 are equipped with Dolby Atmos and the Screen 3 with 7.1 Surround System. The Projectors by Christie needless to say is the cherry on the top to get the moviegoers live the movie. The screens which are also adapted for 3D format is screened in various languages too.

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• BUSINESS TREND •

MovieTime Cinemas:

A Legend in Itself Present across India and Latin America with more than 500 screens present across the globe, this name has been one of the oldest theatre chains in India. Ever since its first acquired single-screen Kamal theatre in Safdarjung Enclave of Delhi, dating back to 1970 and its first property in South America with a five-screen multiplex in Lima, Peru in the year 2011, the rise has been steady and unanimous, with a strong presence all across India and international grounds. MovieTime Cinemas has been a wellknown recognition as the premium line of theatre chains providing a comprehensive slew of entertainment at an honest price bracket. They are present across India and Latin America with more than 500 screens present across the globe. MovieTime is one of the oldest theatre chains in India, dating back to 1970 with the first single screen Kamal theatre in Safdarjung Enclave of Delhi. Since then, the rise has been steady and unanimous, with a strong presence all across India and abroad. MovieTime opened its first cinema in South America with a five-screen multiplex in Lima, Peru in the year 2011. MovieTime Cinemas are the

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leading chain of Cinema Circuit in South America with 265 Screens.

Ankit Kapoor, Head of Business Development and Operations, MovieTime Cinemas feels “The business of cinema is witnessing a radical change in all the aspects. Our prime objective is to revamp the standards of entertainment and make it more accessible including semi-urban parts of the country. Since inception we have focused in providing best-in-class, seamless experience for all movie lovers and


• BUSINESS TREND •

will continue to do so. The onus is to revolutionise the way one views moviegoing as an activity.” A first-of-its-kind premium brand platinum cinema in Hyderabad; the real-life thrilling property in Kanpur and the most outstanding properties in Vadodra and Bahadurgarh are the latest on their list ; and to add the cherry on the top, they are located at most attractive destinations PAN-India.

Platinum MovieTime, Hyderabad A first-of-its-kind premium brand platinum cinema, MovieTime Hyderabad incorporating 5 Audis, 250 recliners which is well equipped with technology and innovation was launched in 2018. It offers a modified theatre division and powerful digital sound system to craft an exceptional environment that will let the audience to enjoy the movies as never before. These new 50 LCD screens with Dolby 7.1 and 2K projection provides the best-in-class and refined movie-viewing experience with a pure mix of opulence and technology. MovieTime is one of the foremost theatres to hold a concept of indoor touch screen panels to maximize comfort. Alongside, an exclusion pick of onseat 'Cine dining' service is accessible inside the Audi with service on seat, al-a-carte menu to order from and a button to call butler any point of given time, creates a unique environment. The experience is a pure blend of luxury and

technology, a delight to movie enthusiasts.

Ratan Himachal Mall, Kanpur A renowned family destination in Kanpur, Himachal Cinema Hall which was situated in Ratan Himachal Mall was known for its heritage presence in the city has now joined hands with India's one of the largest and fastestgrowing cinema chains of the

country ‘MovieTime’. The 1000 seats single screen is now transformed into 600 seats 2 screen state of an art multiplex. Spread across 1500 sq., the multiplex will have two rows of recliners seats for the most comfortable and luxurious experience with service on seat, Al-a-Carte menu to order food from a button to call butler at any point of given time. The first-of-itskind theatre in Kanpur has the latest 7.1 Dolby Atmos, that fills the theatre with breathtaking sounds and brings alive the on-screen story as never before for movie enthusiasts. The latest projection system, 3D enabled screens with ultra HD picture quality, real-life thrilling sound and magnificent lobby space, custom made lobby interior and advanced technology integration both on and off-screen, creates a never before experience for moviegoers.

S-Square Mall, Vadodra Since inception, the focus of MovieTime Vadodra has been emphasized on delivering high quality with affordability and innovation. The brand challenges itself everyday to ensure that they deliver the most immersive experience to movie its buffs. Spread across 17,000 sq ft on 3 levels with more than 500 of its seating capacity, this multiplex has recliners seats, latest projection system, 3D enable screens with ultra HD picture quality. The movie buffs also have at their disposal, a wide range of food menu to choose from.

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• BUSINESS TREND • The infrastructure is well maintained and the interiors of the theatre fulfill the increasing demand of luxury moviegoing experience in western India. An individual experiences a sophisticated movie-viewing experience with a pure blend of luxury and technology imbibed in the screens at the MovieTime Cinemas, Vadodra. The theatre showcases large, wall-to-wall and floor-to-ceiling screens, with formats with its ultra-plush luxurious auditoriums to present a high-end movie experience.

Corona Arcade Mall, Bahadurgarh Movie Time Cinemas joined hands with Corona Arcade Mall, Bahadurgarh to bring the first-of-itskind multiplex in the city. India's fastest growing cinema chains bring 483 seats 3 screen multiplex spread across 17,000 sq.ft for the cinema enthusiasts of Bahadurgarh. The multiplex with 7.1 Dolby, has recliner seats, the latest projection

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menu to choose from and satiate their hunger pangs.

system, 3D enabled screens with ultra HD picture quality. The movie buffs also get an option to opt for service on seat facility and an Al-a-Carte

The custom made interiors of the theatre are created to give a luxurious and comfortable experience. The concept has been created to revamp the standards of entertainment and making it more responsive and accessible to the viewers of Bahadurgarh, the organization has been delivering the best of the moviegoing experience.


• BUSINESS TREND • Series 1 & 2 of 12

Cinema Design Guide – K M Suryanarayanan In recent years, there has been a paradigm shift in relation to the film format and cinema designing. The production and exhibition sectors exclusively opt for digitizing on contemporary grounds. This means a great simplification of production processes and thus reducing costs. Alongside K M Suryanarayanan, Head - Technical Design & Services, Qube Cinema Technologies Pvt. Ltd learned expertise, TheatreWorld brings a whole new 12 series Cinema Design Column by him for its readers. The best designed cinemas will always transport the viewer into the exciting world of movies. "Qube Design Cell" (QDC), a division of Qube Cinema Technologies Pvt. Ltd., has 33 years of industry experience with a perfect understanding of the requirement in designing audio and cinema related spaces. The core team of QDC has been a vital part of many firsts in India, including the THX approved surround sound mix studio and DOLBY approved immersive audio mix studio design and integration. QDC has experience in designing audio recording studios, surround sound mix studios, immersive audio mix studios, preview theatres and cinema theatres. QDC has also designed and integrated India's largest EPIQ Cinema that is 100 feet wide, with 1.89 aspect ratio screen.

SERIES IN THIS ISSUE 1.

Architecture – The ultimate experience

2.

Acoustics – Hear it right

IN UPCOMING ISSUES 3.

Seating – Soothing Comfort

4.

Lighting & Interior – Make it perfect

5.

Projection Room / Booth – Heart of the cinemas

6.

Electrical – Power for uninterrupted business

7.

Central Server Room & Connectivity – The neural system of cinemas

8.

Automation / TMS – Life with perfect shows at ease

9.

Picture – Get impressed

10. Sound – Get immersed 11. Lobby Space – Get indulged 12. PLF – The BIG experience & Future Trends

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• BUSINESS TREND • 1. Architecture - The Ultimate Experience Moviegoing no longer remains just for a good movie alone, but for a holistic entertaining experience, more along the lines of multiple facilities and experiences under one roof. In the world today wherein a movie viewer's expectations are constantly changing in terms of visual, auditory & kinesthetic experiences, theatres are gaming up with their latest advancements in technology, design and superior user interface. Cinemas are pushed towards re-inventing themselves to cater to the expectations of the changing audience. It is imperative to begin with the right design, whether it is a new project or a property signed for renovation. The two professionals who play a crucial role are the Architects and Cinema Design Consultants. While the Architect takes care of the overall experience, theme/scheme and regulatory requirements of the entire building, the Cinema Design Consultant focuses on the design of

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the theatre shell, entry & exit paths, design for acoustic, seating, projection room, lighting and screen, configuration of projection and audio systems, speaker positions, AC integration, electricity requirement for digital cinema, audio equipment and Theatre Management System (TMS). Whether you plan for screens that are Small Gold Class, Mid-size or

Premium Large Format (PLF), to achieve the correct cinema size, the importance must be given to the scientific design requirements. The factors to be taken into consideration are, the screen size/aspect ratio, screen surrounding area, projector placement in reference to the screen, seating design, speaker positioning based on the chosen sound format


• BUSINESS TREND • and the acoustics design. Although, it is important to design cinemas based on local government regulations like the distance between the screen and first row of seats, number of seats per row, width of aisle and gang ways, the exits and

path ways in and out of the cinemas; It is recommended, that the cinema floor is designed first, based on the number and size of the theatre, within the given outline of the building. The rest of the floor space is designed around it. In case it is an

existing building, the screens could be preferably designed based on the existing structure. Also the design should consider service of equipment made easy. A good collaboration of the two experts will provide the best design to execute.

2. Acoustic Treatment - Hear it Right Acoustic Design plays an All-the-more critical role in a theatre, as it is an equally important element of the film viewing experience. Without good acoustic treatment, the audience will not have the desired sound experience, in spite of having a Hi-end audio system. There are two main aspects in acoustics - Sound Isolation Treatment and Room Sound Reflection Treatment. For instance, when you are watching a movie with silence or very low level sound, it will be irritating if you hear sounds from the adjacent screen, or even worse, from both adjacent screens or from the neighbourhood ambience. Sound isolation is difficult to achieve (especially the low frequencies) and it requires meticulous planning and positioning in theatres to avoid leakage between them. If the theatres are next to each other, then you will need to take adequate care in designing the common wall with properly calculated Sound Transition Class (STC) to achieve sound isolation and the targeted Noise Criteria (NC) value, ideally between NC35 and NC40. If the orientation is not planned well, then it becomes an expensive proposition to achieve the STC between the theatres and most cinema promoters fail to address it fully, though it could be worth the investment.

The Acoustic Room Treatment is done on the inner wall of the theatre to eliminate unwanted sound reflections from the walls and ceiling. The acoustic treatment design has evolved from mono sound to immersive sound formats. There are three aspects to it - sound absorption, sound diffusion and sound deflection. All three aspects must be taken into consideration during acoustic design, so that the sound quality, clarity and directionality are not lost. There are two values to be considered while designing - RT60 values based on the room size and speech intelligibility. Adequate care is to be taken to

achieve the prescribed reverb time across the frequency bands for the overall sound quality and for the dialogues to be heard clearly from all screen channels. There are many acoustic materials available in the market. While designing the theatre, more emphasis must be given to acoustics, than the interior aesthetics and ideally there should not be any compromise on acoustics. While doing the acoustic treatment and interior design, one should take care of light reflection from the wall, ceiling and floor. Ideally a room must be designed in such a way, that it is complimenting the visual & sound.

The author K M Suryanarayanan (a) Sury is a passionate designer of sound and audio visual related space. He has been a key part of the above said credentials. Post his graduation from Film Institute of Tamil Nadu in 1989, he started his career in sound recording and engineering and has won a National Award for best sound. Suryheads an experienced design team at QDC that undertakes projects of larger magnitudes. He can be contacted on +91 98400 22880 / sury@qubecinema.com. QDC will be happy to collaborate with investors/Cinema exhibitors to design their theatres and offer the audience a high quality immersive cinema experience.

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Profile for Network208

TheatreMagic ::: September - November 2019  

TheatreWorld is a guide to the cinema exhibition industry and technical design of a movie theatre published by Network208. TheatreWorld is t...

TheatreMagic ::: September - November 2019  

TheatreWorld is a guide to the cinema exhibition industry and technical design of a movie theatre published by Network208. TheatreWorld is t...

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