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Cinionic-Miraj Expands with Cinema Laser Projection in India

Cinionic announces a significant expansion in its relationship with one of India's fastest growing theatre chain, Miraj Cinemas, to continue delivering an unparalleled moviegoing experience for audiences across the country. Through this partnership, Cinionic will upgrade Miraj's fleet of theatres with its premium solutions and award-winning portfolio of Barco Smart and Flagship Laser projectors. Cinionic will bring Barco projectors to 60 screens across 20 Miraj Cinemas' Multiplexes, including its Miraj Maximum, the largest movie theatre screen in Delhi. The new cinema solutions provided support Miraj Cinemas to continue to provide exceptional projection quality, bright, clear images, and an incredible sense of immersion. "Cinionic is committed to bringing innovative solutions and business models for exhibitors worldwide. The extension of this relationship expands our footprint in India and builds upon our momentum to deliver the best experience to moviegoers around the globe," said Wim Buyens, CEO of Cinionic. "Presently, we have more than 70 projectors from Barco and as we continue to expand, we are committed to add 50-70 screens to our theatres year on year with Cinionic. As we grow, we need a partner that can grow with us and one that we can trust to offer the best solution to our customers," said Amit Sharma, Managing Director of Miraj Cinemas. "Our relationship with Cinionic and Barco has been a

long one and we immensely value our partnership. We are confident to strengthen this partnership further and elevate the WOW experience for the moviegoers every time and everywhere." The growth with Miraj Cinemas together with E-City Digital and Qube Cinemas continues Cinionic's international expansion and an industry trend for laser projection. With more than half of the world's movie theatres illuminated by Cinionic and over 85,000 Barco projectors installed globally, the company leads the industry in cinema projection technology.

PVR Strongly Refutes Allegations Made in Recent Media Reports PVR Ltd., India's largest film exhibitor has apparently been named in a complaint filed before the Competition Commission of India (CCI). As on date, the information available with the company is wholly speculative and based mainly upon media reports and an interview which was given by the sole complainant to a news channel. Given the slanderous and malicious nature of the allegations, the company must place on record that it strongly refutes and denies the allegations that have featured in various media reports in the last few

days. PVR operates within the prevailing laws and the regulatory framework of the country and is in full compliance of the same. The assertions made in various media reports and in the interview to a news channel, alleging cartel conduct or conduct which is not in the best interest of cinema-goers, are false and aimed at tarnishing the image of PVR and its management. Regardless of the malicious intent of these allegations, the company will pursue its normal course of action and will respond to all queries, received from the relevant authorities, as and when asked to do so. The business of film making as well as film exhibition, have evolved in our country over the years and continue to be on a rapid growth trajectory. PVR has invested and continues to invest large resources into film exhibition business for the benefit of the cinema goers and other stakeholders. PVR is committed to enhancing every single guest interaction at its cinemas and will continue to focus its resources towards this objective. Since the media reports suggest that the matter is sub-judice, we refrain from making any further comments at this stage, other than to state that we have full confidence that any one-sided media report(s) and interview(s) will not in any manner impact the objectivity of the adjudication process before the CCI.

Cinépolis Provides a Cinema with Impeccable Customer Service Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendees has launched a new campaign, highlighting their focus on customer service. A video capturing the essence of Cinepolites always going the extra mile provide the June-August 2019


best customer service to its patrons, has been launched as a part of the campaign. With the constant endeavour to offer World class cinema experience, Cinépolis has taken the route of hyperbole through a Bollywood themed musical video. The musical sees the Cinepolites make a note of every consumer reaction and need and be the first to cater to them through entertaining dance routines and stunts. This initiative intends to create an intimate connect with the consumers by showing that impeccable customer service is at the heart of the brand’s functioning.

INOX to Bring ScreenX's 2700 Movie Watching to India

Speaking on the landmark occasion of the mascot launch, Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “Customers are at the center of everything we do and as a brand we unite to go the extra mile to provide the best customer service in the Industry. Through our Care Campaign video, we want to directly connect with our patrons and showcase all we have to offer; once you step into the world of Cinépolis, we will take care of the rest!”

India's fastest growing multiplex operators INOX Leisure Ltd (INOX) signed a deal with CJ 4DPLEX for bringing the multi-projection technology ScreenX to India. ScreenX is the world's first multi-projection theatre technology designed to enhance the moviegoing experience offering a 2700 view. ScreenX allows the audience to go beyond theme of the traditional movie screen, utilising a proprietary system to expand select scenes of feature films to the left and right walls on each side. The deal was signed on the sidelines of CinemaCon, world's largest event for the movie theatre industry taking place in Las Vegas from 1st-4th April. The deployment of ScreenX technology would allow the movie scene to spread beyond the cinema screen on to the three sides of the cinema wall and offer a spectacular view. While offering a maximized immersive experience, the 2700 view would not only amplify the emotional aspect, but also enhance the entertainment value of the content. INOX has signed a deal with CJ 4DPLEX and is all set to bring the first ScreenX in India.

The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more. Adding to the endeavor to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.

Alok Tandon, Chief Executive Officer - INOX Leisure Ltd added "Ensuring a great viewing experience for our patrons has always been our foremost priority, which inspires us to continuously reinvent & innovate and bring the best technology for them. Further to this endeavour, we are proud to announce our association with ScreenX, which will enable us to offer an unprecedented 2700 cinema-viewing experience on three walls of the theatre. This new form of storytelling would deliver the narrative in a more convincing manner, leaving the audience breathless. This is a massive milestone in the glorious history of Indian cinemas and we are proud to be the ushers of this new technology." "We are very pleased to be signing a new deal to expand ScreenX to across


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India with our partner INOX" said Jong Ryul Kim, CEO of CJ 4DPLEX. "We are incredibly happy to be working with such a great new partner in revolutionising the Indian cinematic landscape and we are look forward to developing a long-lasting partnership with them in the years to come."

PVR & CJ 4DPLEX Join Hands: Brings 2700 Panoramic Movie-viewing to India PVR Cinemas, the largest and the premium film Exhibitors in India and CJ 4DPLEX, the world's leading cinema technology company; has just signed a new deal at CinemaCon 2019 to open 10 ScreenX theatres in India by 2021. This extends the previous partnership between CJ 4DPLEX and PVR Cinemas in bringing a total of 21 4DX theatres across India by the end of 2019. With the new agreement, CJ 4DPLEX and PVR expect to operate a total of 31 theatres combined. Screen X is the world's first multi-projection immersive cinematic platform which provides the moviegoers a 270 degrees viewing experience by expanding the scene onto the side walls. ScreenX allows the audience to go beyond the frame of the

traditional movie screen, utilising a proprietary system to expand select scenes of feature films and pre-show advertising to the left and right walls. It combines multi-projection technology with theatre screen and project images on the outside wall of the front screen to create a new immersion experience for the audience. Ten PVR Cinema theatres across metros; Delhi- NCR, Mumbai, Pune, Bangalore, and Hyderabad will be integrated with the industry first ScreenX technology and will set an industry benchmark for an enhanced movie viewing experience. Gautam Dutta, CEO of PVR Cinemas commented, "The film exhibition industry is dynamic and is actively evolving owing to the demands of the discerning audiences. In our constant attempt to develop cinema viewing experience in India, PVR has introduced a diverse range of advanced technological solutions and have supplemented the experience at the theatres with a host of hospitality services. We are certain the technology will be well received in India and will set new standards in the film exhibition industry." "We are very pleased today to be signing a new deal to expand ScreenX to 10 new theatres across India with our partner PVR," said Jong Ryul Kim, CEO of CJ 4DPLEX. "We announced our first deal with PVR back in 2015 to open India's first 4DX theatre and we are extremely happy to have developed a continuous and long-lasting partnership to expand even further across India with ScreenX." he further added.


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D-BOX Signs its First Agreement with PVR D-BOX Technologies Inc., a world leader in immersive motion entertainment experiences and PVR Cinemas, the leading Indian cinema exhibition company, are pleased to announce their first agreement which will see the addition of more than 400 D-BOX motion seats in 4 locations in Mumbai and Delhi-NCR. The installation is scheduled to start next fall in nine auditoriums and will include the company's iconic motion seat and the comfort and luxury of D-BOX recliner motion seats. Although their unparalleled immersive experience has captivated audiences all over the world, this initiative marks the company's first foray into India. As one of the leading film markets in the world, it is expected to hit $3.7 billion by 2020 according to a report by PHD Chamber of Commerce and Industry. This new agreement underlines PVR Cinemas commitment to offer their customers an exceptional night out and comes at a time when more and more exhibitors are searching for exciting ways to entice customers and combat the popularity of streaming services. Over the years, the undeniable allure of the motion technology has proven to be a profitable addition to theatres interested in delivering extraordinary entertainment experiences. "This new partnership with PVR Cinemas, the largest, premium film company in the country, comes as we celebrate our 10-year anniversary in the theatrical industry, so it's even more special for us," states Claude Mc Master, President and CEO of D-BOX. "Of course, we are always thrilled to introduce our celebrated motion technology to new audiences, but this is especially exciting because of the country's infatuation with the moviegoing experience and renowned admiration for great stories." Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. says,

"Innovation rests at the core of our business and we are happy to launch India's first D-BOX enabled motion seats. Our success lies in the trust of our patrons and partners on the brand and we are certain this new technology will ensure an exciting experience at the theatres."�As part of our first step in the Indian market, D-BOX is looking forward to developing relationship with Bollywood studios to incorporate D-BOX Motion Code into their movies,� states Claude Mc Master. Indeed, Bollywood movies offers a great mix of action and dance which fits perfectly with the ability of D-BOX to put the moviegoers in the scene alongside the actors so they can feel all the action.

Andhadhun Rakes China Box Office with INR 200cr in Just 13 Days Thriller drama "Andhadhun", directed by Sriram Raghavan, earned over INR 200 crore at the box office in China, the makers announced recently. The film, starring Ayushmann Khurrana, Tabu and Radhika Apte, crossed the INR 200 croremark within 13 days of its release in the country. It released on April 3 in China under the title "Piano Player". According to the makers, it is the fifth highest grossing Indian film in China after "Dangal", "Secret Superstar", "Bajrangi Bhaijaan", and "Hindi Medium". "We had no idea that our little 'experimental film' would travel so much. Experimental doesn't mean no fun. The film, I learn, is screening in both subtitled and dubbed versions in different screens. My whole team is super thrilled," Raghavan said in a statement here. The criticallyacclaimed film, produced by Sanjay Routray's Matchbox Pictures, ran successfully for over 75 days, earning over INR 100 crore after its release in October 2018 back home in India.

Rajinikanth Starrer 'Darbar' Slated For Pongal 2020: First Look Unveiled!

The first look of superstar Rajinikanth's next film titled 'Darbar' was released with the poster indicating that the AR Murugadoss directed flick could be a cop film. The poster carried a catchy punchline "you decide whether you want me to be good, bad or worse," and was splashed with paraphernalia attached to the police, including an IPS shoulder pin, a handcuff, a couple of guns and a police dog. Besides, it features a spectacled and bearded Rajinikanth. The first look also carried what seemed to be the Gateway of India in Mumbai, hinting that the story might be based in the western metropolis. Murugadoss' earlier action flick 'Thuppakki', starring top actor Vijay was based in Mumbai. This is the first tie-up between Rajinikanth and Murugadoss, whose last venture 'Sarkar' with Vijay in the lead had kicked up a row over the depiction of the ruling AIADMK's freebie schemes in an alleged bad light. Anirudh is scoring the music for the film, his successive outing with the superstar after the hit 'Petta,' whose songs went on to become chartbusters. Nayantara is playing the leading lady in the film, which is produced by Lyca Productions. ‘Darbar’ would hit the screens for Pongal (January) 2020.


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HC Allows Input Tax Credit under GST to Realtor Making Malls

The Orissa High Court has resolved an important issue of blocked credit under the goods and services tax (GST) regime for real estate companies constructing commercial spaces for the purpose of letting it on rent or lease. The court has allowed input tax credit to a shopping mall construction company. Meanwhile, real estate companies moved Delhi High Court over a similar issue. The issue resolves around Section 17 (5) (c) and (d) of the CGST Act and similar sections under the respective state GST laws. The sections disallow input tax credit for goods and services used to build immovable property on own account. One of the interpretations was that since property given on rent or lease is owned by owners and not by a tenant or lessee, input tax credit should not be given. This interpretation was there despite the fact that GST is imposed on rent and lease. A petitioner, Safari Retreats Ltd, which is in the business of constructing shopping malls, has moved Orissa High Court challenging the tax authorities to deny it the input tax credit on construction of an immovable property which would be given on rent. The court said, "If the assessee is required to pay GST on the rental income arising out of the

investment on which he has paid GST, it is required to have the input tax credit on GST. "Meanwhile, real estate companies have petitioned the Delhi High Court to strike down the provisions of Section 17 (5) (c) and (d) of the CGST Act and similar provisions in the Delhi GST Act. The high court on Monday issued notices to the Union government, the GST Council and the Delhi government. Abhishek Rastogi, counsel for petitioners in Delhi High Court and partner at Khaitan & Co, said while the objective of the GST is seamless flow of credits, the section is against the very spirit of the GST and has accordingly been challenged. "The entire controversy resolves around the phrase 'on own account' and the rules of interpretation will come into play before deciding whether real estate players will be eligible to claim input tax credit," Rastogi said. Abhishek Jain, partner EY, said the larger outlook to the concept of input tax credit by the Orissa HC would be quite appreciative and beneficial for businesses. However, there is postive tax cost arbitrage for properties obtained on rent vis-a-vis those owned and constructed by businesses. Input tax credit is denied in case of the latter as there is no GST on the output side.

Avengers: Endgame Becomes First movie to play 24Ă—7 in India starting at 3:20 AM! Avengers: Endgame tickets are being sold like hot cakes in India even as a never-seen-before craze for the Hollywood film is being witnessed. The magnum opus of the Marvel Cinematic Universe (MCU) released in India on April 26. The filmmakers have opted for extensive marketing strategy and exhibitors and theatre owners are leaving no stone unturned to make the film a gigantic success at the box office. Expecting large footfalls, the multiplex chains will have 24Ă—7 showtimes for Avengers: Endgame across the country, according to a Bollywood Hungama report. Yes, you read it right! There are shows for Avengers: Endgame that did begin well past midnight or 12 am. This will be happening for the first time in India that a movie will start after midnight. As of now, rule

of the land used to prevent the commencement of screening of any movie after midnight due to security issues. The multiplex chains sought permission and got the nod. So, there will be shows that will begin post-midnight, according to the report. Multiplex owners will start postmidnight shows for Avengers: Endgame in tier-I cities in India. The permission has been given for Avengers: Endgame! The postmidnight shows are quite common abroad. Even in Pakistan such showtimings are common, the report says.

Hindi, Telugu and Tamil. Avengers: Endgame was premiered in Los Angeles in the US. The paid previews have started in China.

Avengers: Endgame will be released at around 2600 screens in India, as per early estimates. However, there are reports that the number of screens will go up. Apart from English, the movie is dubbed in

The Walt Disney Co's Marvel Studios' Avengers: Endgame is a culmination of the 22-movie story. The movie has been directed by Joe Russo and his brother Anthony, popularly known as the Russo brothers.


Miraj MAXIMUM Metropolis:

On Hitting a Century!!!

100 is always a magic number in the movie business. Be it a film hitting a 100 crore box office or a celebrity reaching 100 thousand followers on Instagram, it always calls for a ‘Shout Out’ moment in the showbiz. Being one of the fastest growing exhibitors in the country, Miraj Cinemas would mark the celebratory moment of hitting the 100 screens mark with the latest addition to the list at the MGF Metropolis Mall which also marks their foray into the high-tech Gurugram. Miraj is committed to providing wholesome entertainment to cinema-goers and carving a trajectory that has sustained growth as its foundation. The Gurugram property thus beautifully fits into the location. Gurugram is a slice of modern urban India; high-tech and efficient, similarly Miraj MGF embodies all the qualities of a modern high-tech architecture. Optimising the space and embracing avant-garde technology, Miraj MGF is poised to redefine movie viewing experience for its patrons. The complex that houses 448 film connoisseurs has been installed with an 86-ft wide screen, making it a movie theatre with the largest screen size in Delhi NCR region. Besides the giant screen, the latest addition to Miraj Cinemas is equipped with 60 LRGB laser and Dolby ATMOS linear sound. Miraj Cinemas have ensured adequate legroom for the audience with a seating arrangement of 97 recliners,


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thereby ensuring that the comfort level of their customers is not compromised. On the momentous occasion of achieving the milestone of

100 screens, Madan Paliwal, the Chairman of Miraj Group said, "I am happy to see Miraj Cinemas enter the 100-screen club. We would take this opportunity to thank our patrons who have kept their faith and trust alive in us throughout the journey and helped us reach to this day. Entertainment is a vast universe in itself and to maintain a consistent presence in this dynamic space is no mean feat. I want to share the joy of this achievement with my entire team who are aligned to the vision of Miraj Group and have worked relentlessly to put Miraj Cinema at par with global standards. As they say, the show must go on; we at Miraj will always strive to give the very best to our patrons." Cinema is considered the most persuasive forms of mass media and

• INDIA PLEXING • seamlessly trickles into our daily lives. Despite facing competition from various other forms or platforms of entertainment, it has held its ground ever since then and withstood the test of time. In modern times, cinema viewing is no longer a standalone experience and is a package deal with where you sit or what you eata more well-rounded experience. The discerning audience will take factors like ambience, sound quality, and availability of refreshments and perhaps even the ease of parking while choosing the theatre. Miraj is cognizant of the dynamic nature of consumer behaviour and Miraj Gurugram reflects meticulous planning, flawless execution and above audience (customer) centricity. Miraj MGF has outbeaten the commercial as well as the mandatory space criteria to satisfy the patrons and give them the best value for their money. It stands as a mini architectural marvel among multiplexes. The best marriage of comfort and aesthetics, Miraj Maximum is a visual treat. It provides patrons with a feel good factor, just to be spending time in a space as such. MnS DESIGNS helmed the interior designing and execution, making the property a perfect jaunt for moviegoers. The Ultra Luxurious Lobby with absolutely crisp rosegold metal inlayed, Italian Marbles splashed on the ornate walls which run into to exquisite washrooms give the space a

regal yet chic look. Adorned at the entrance of the plex are two exquisite gilded chandeliers with crystals hanging from a warm wooden ceiling and never to forget about the earth toned Italian marbles that complete the regal look. The flooring is garnished with a pattern of two toned marble breaking the monotony of regular floors and a digital video wall coupled state of the art concessions with a self-ordering kiosk injects modern high-tech features into the opulent ambience. The waiting areas have a very unique play around the mirror concept creeping from the walls to the ceiling giving a break from the art deco wall decals of rose gold metal transiting into amber mirror decals. Every corner of the space is tastefully done up. The entrance side passages of the cinema are beautifully spaced with simple

moulded cornices forming the frames played with classics, abstracts, digital screen all blended to give a fantastic cinematic ambience with the royal riches also splashed in the washrooms with butlers on call services and other amenities seamlessly blended in by Miraj. The architectural designs, aesthetic values, usage of technology and convenience to patrons have come together in this property making it a destination of choice. Patrons would enjoy spending time in this property and clearly promises a repeat value. Amit Sharma, MD, Miraj Cinemas, said, "Delhi NCR is a prime market and we are proud to deliver movie experience on the largest screen in the region. This screen will change the very experience of watching movies for our patrons with their friends/ families. Cine lovers would enjoy watching the action unfold on

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a screen of this magnitude in front of them. We are committed to ensure the best experience while enjoying cinema. While the screen remains its biggest attraction the property per se has surpassed our expectations. The interiors are swank and aptly interspersed with technology. It is done up in fabulous taste and patrons would enjoy quality time within the property. The sound quality of Miraj Maximum is yet another highlight. It will certainly enrich the viewing experience." Sound is an integral part of motion picture and multiple breakthroughs have been made in this sphere. Miraj has always been in the frontlines of adopting technology and Miraj Gurugram is no exception. Miraj Maximum has Dolby ATMOS powered with PULZ Line Array Quartet system never used before in cinemas in North India. This coupled with the PULZ SIC technology subwoofer, DPT power amplifiers and PULZ Point Source surround speakers provides the audience with the ultimate audio experience. Every seat across the wide seating area experiences the same audio experience as the deviation across


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the auditorium from front to back is within 2dB. The improvement in quality of the movie viewing experience in PLF is huge and compelling. Premium Large Format (PLF) cinemas are the latest trend in the Asian subcontinent with India and China having maximum number of screens in this format till date and are expected to grow rapidly in coming years. Miraj MAXIMUM is one of the foremost national chains in India to have adopted this format. The aim is to provide the audience with a big moviegoing experience. The core PLF

format provides comfort seating and large screens. More recently this has also included RGB 4K Laser projectors and immersive sound systems as Dolby ATMOS. This space is set to grow further as these screens show higher collections than regular screens. The major advantage of MAXIMUM is that all content can be played in this screen and does not require special mastered content which limit content. With a bag full of features to talk about, here's wishing Miraj Cinemas many more milestones to achieve!



Enforcing Transmutational Experiences!

Poised to have introduced innovations and unparalleled cinematic experience, Cinépolis continues to create great moments for moviegoers. Offering the kids an ample space and time for play before every show with india's first 10-screen megaplex; Cinépolis Junior in Forum Shantiniketan, Bengaluru and delivering the most advanced graphics for redefining the cinema viewing experience in the country with the all new Onyx 3D LED screen installed in DLF Place Saket, New Delhi, the grand exhibitor chain is armed with the latest technology and digital projection systems, set to offer its consumers with the best in-cinema experience in two of the most vibrant locations in the country.

Cinépolis, India's 1st international and the world's 2nd largest movie theatre circuit in terms of attendees announced the launch of its 10-screen megaplex in Forum Shantiniketan, Bengaluru and the all new Cinépolis Onyx 3D in DLF Place Saket in New Delhi with the focus on

aggressive expansion backed by the strategic move of opening multiplexes at prime locations; the launch of the properties have further strengthened its positioning in the premium megaplex industry. Cinépolis extends a contemporary approach which seamlessly weaves

the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons. The brand also offers a continuous customer engagement program through 'Club Cinépolis Program' that allows the patron to earn and burn points on movie tickets and F&B, and has exclusive benefits of special screenings, meet & greet with stars and much more. With the opening of Cinépolis Forum Shantiniketan, the brand's total screen-count now stands at 374 screens with 93 cinemas across India.

Cinépolis, Forum Shantiniketan This launch marked a proud moment for the brand as they introduce the


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• INDIA PLEXING • first Cinépolis Junior in India. The specially designed Audi offers kids a space to enjoy the magic of movies in an environment that caters to their needs. The playful Audi offers fun seating options with designated play area which allows them to enjoy 15 minutes of playtime before every show. The megaplex also hosts cutting-edge technology like IMAX, 4DX, RealD 3D screens, Dolby Atmos and hybrid Audis with stunning interiors promising to provide a world-class movie experience to its viewers. Speaking on this occasion Javier Sotomayor, Managing Director, Cinépolis Asia, said "Opening a megaplex in a prime location in Bengaluru is a vital step in our expansion strategy and reaffirms our commitment towards building our growth story. This launch further strengthens our foothold in

disruptive technologies like IMAX, 4DX, RealD 3D and Dolby Atmos. This brings us a step closer to achieving our vision of being the leader and setting new benchmarks in the cinema exhibition industry."

Karnataka which is spread across the state with 6 existing cinemas in key locations. In a first for Cinépolis in India, we are introducing a kids' auditorium, Cinépolis Junior along with other globally acclaimed

The IMAX screen is designed to offer patrons an immersive movie experience that draws you close to reality. The cinematic experience is further elevated by 4DX, which is considered to be the biggest innovation in cinematic technology to date as it provides the largest number of multisensory effects among 4D cinema brands. Additionally, Dolby Atmos delivers moving audio that flows all around you with breathtaking realism. The integration of the best technology available globally, warrants revolutionising the moviegoing experience.

Over 100 Dishes to be Brought for Foodies Across India!

Cinépolis is all set to treat its patrons with an exquisite culinary experience, as they collaborate with the globally acclaimed Chef, Saransh Goila. Cinépolis' endeavour to constantly advance


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its premium immersive experience is further fostered by the ultimate epicurean extravaganza, the new menu promises. The expansive menu uses fresh and handpicked ingredients, to create a menu which is inspired by different regions of India as well as around the world. With over 100 dishes to choose from, this truly elevates the in-theater experience. The collaboration has resulted in the introduction of over 40 new dishes which include signature dishes like the delicious & innovative Nachos Bhel, Seekh Bun and a range of sumptuous Pavs. For dessert, there are a range of new options to choose from, including Nutella Pav and Waffles. For those who prefer more health-conscious options, there is the newly introduced Greek Salad among others. The revamp of the menu has been an elaborate exercise spanning

over 6 months, which included a thorough analysis of the previous menu, multiple iterations with new recipes and intensive Pan-India training of the Cinépolis F&B personnel in the precise preparation and plating of the dishes, all done directly by Chef Saransh. As a part of the menu revamp, the new F&B selection will be made available across Coffee Tree, Concessions and Cinépolis VIP. The host of innovative and firstof-its-kind services being devised by Cinépolis, endorse their commitment of setting new benchmarks in the cinema exhibition industry. The new menu is available across all Cinépolis theatres in India bringing the same freshness, quality and taste to its patrons.

• INDIA PLEXING • With the vision to offer the ultimate moviegoing experience, the megaplex will sport the signature 'Coffee Tree' gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. Devang Sampat, Director - Strategic Initiatives, Cinépolis India said, "We are excited to launch Cinépolis Forum Shantiniketan as it brings the ultimate cinema viewing experience to Bengaluru. Right from the unique concept of Cinépolis Junior for a fun family experience with kids to technology innovations like IMAX and 4DX for the tech enthusiasts, the multiplex offers something for everyone. Our in-house café, Coffee Tree has a range of gourmet food offerings that will delight the foodies. Our customers can also sign up for our unique membership program, Club Cinépolis to avail exclusive offers, meet and greet with movie stars and other benefits. Cinépolis Shantiniketan is a true flagship property for us and we envisage an average of 20,000 patrons to visit the cinema weekly" Suresh Singaravelu, Executive Director - Retail, Hospitality and Business Expansion (Prestige Group) said, "Located at one of the most prime locations in Bengaluru, we aspire to bring the best and most enhanced cinematic experience to our patrons. We are proud to partner with a global multiplex brand like

Cinépolis which is well known for providing world-class entertainment to movie-lovers. I am confident that Cinépolis Forum Shantiniketan will draw huge footfall to the mall with its interesting lineup of concepts like Cinépolis Junior, IMAX, 4DX and RealD 3D."

Cinépolis, DLF Place Saket Cinépolis, India's 1st international and the world's 2nd largest movie theatre circuit by attendance launched, 'Cinépolis Onyx 3D', a revolutionary 'Onyx' LED technology supporting 3D. The launch reaffirms the brands' commitment to innovation and offering world class cinematic experience to its patrons. Powered by Samsung, the technology is equipped with advanced cinematic technologies that will transform the experience of 'going to the movies'. Cinépolis Onyx 3D LED screen will deliver the most advanced graphics and redefine the cinema viewing experience in India. By bringing the visual power of LED picture quality to the big screen, the new screen will offer viewers more powerful, compelling and memorable content. Backed by brilliant LED picture quality and an infinite contrast ratio, the LED screen will ensure movie clarity like never before. Cinépolis Asia & Middle East, Managing Director, Javier Sotomayor, commented on the launch, "Since our inception in the cinema industry, we have endeavoured to remain at the forefront of innovation and


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constantly introduce newer technologies. As Cinépolis expands its footprint in India, it maintains a keen eye on the latest digital innovations. We are delighted to once again revolutionise the movie experience with the launch of 'Cinepolis Onyx 3D' powered with 3D LED screens." The futuristic Cinépolis LED screen eliminates the need for projectionbased systems, introducing remarkable enhancement to the movie viewing experience since the industry's commencement. It ensures HDR support, truer blacks, enhanced brightness and sharper sound. Speaking on the occasion, Devang Sampat, Director - Strategic Initiatives, Cinépolis India, said, "We aim to introduce the most innovative cinema technology in our cinemas to bring movie magic into people's lives. This new screen has the ability to showcase cinematic content with true black colors and the 3D version of Samsung Onyx truly elevates the experience - making 3D cinema content even more vivid and realistic." Cinépolis is poised to introduce innovations and offer unparalleled cinematic experience as it continues to create great moments for moviegoers. Cinépolis cinemas are armed with the latest technology and digital projection systems such as RealD 3D and 4DX, set to offer consumers the best in-cinema experience. The large legroom, a standard in all Cinépolis cinemas is designed to offer utmost comfort to patrons while they enjoy their movie.


Swagath Shankarnag Cinema:

World's Largest LED Screen in Bangalore The 14 metre large screen offers powerful, captivating and larger-than-life visuals with greater attention to detail that comes equipped with an array of solutions including Onyx VIEW, Onyx 3D and Onyx Sound , providing a uniquely immersive experience. With immensely breathtaking sound systems and the Onyx Sound reproducing today's dynamic soundtracks with stunning clarity and detail, the Swagath Onyx Theatre in Bengaluru has upgraded its overall look and feel inside the cinema with refurbished interiors and comfortable seats, even as it retains its heritage look on the outside.

Swagath Group announced the launch of the World's Largest Cinema LED Screen in India's tech capital Bengaluru at the iconic Swagath Shankarnag Cinemas. Academy Award winner, musician and philanthropist, A. R. Rahman inaugurated the new theatre recently. The 14 metre Swagath Onyx Cinema LED Screen in Bengaluru was unveiled in the presence of N. A. Krishna Reddy, Founder, Swagath Group; Moon Goo Chin, Corporate Vice President, Consumer Electronics Business, Samsung India; Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India; Prashant Govindan, Head - Professional Solutions, HARMAN India and SAARC; Kishore P, Director, Swagath Group of Cinemas and A. R. Rahman.

equipped with an Onyx Cinema LED screen.

installed by Samsung to date, in Malaysia and China. At 618 seats, Swagath Onyx Theatre is also the world's largest theatre that is

The large 14 metre screen offers powerful, captivating and largerthan-life visuals with greater attention to detail. The screen is capable of delivering true colours with HDR support with greater vibrancy and accuracy along with sharp contrast,

Globally, there are only two other 14 metre Onyx Cinema LED screens

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• INDIA PLEXING • higher levels of brightness and great viewing angles that are unaffected by ambient light; eliminating optical distortion and interference. The disruptive technology is a breakthrough in the cinema industry, which has been relying on projectorbased system for decades. Swagath Cinema's was founded by N. A. Krishna Reddy. As with several other revered movie halls, it closed down its shutters in 2010 to make way for Garuda Swagath Mall. The family however continues to be actively involved in the movie business for the third generation now. Swagath Group has grown and diversified, to operate in several divisions of the cinema industry, from exhibition to production and distribution and currently operates more than 10 cinemas in Bangalore. Kishore Prakash, Director of Swagath Group of Cinemas said "We are delighted to have partnered with Samsung and Harman to bring to India the next generation in cinema technology. Our vision is to bring to our country the best movie going experience and I am thrilled that my fellow Bengalureans will now be able to experience the best in cinema technology through the largest cinema LED screen in the world." N.K. Prakash Babu, Director of Swagath Group of Cinemas said "I am very happy that my son


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Kishore has joined our family business. He is always keen to research the latest in cinema technology and was very keen to implement the LED format in Swagath Shankarnag LED cinema." N K Prakash Babu is a renowned name in the cinema industry having produced several award winning

movies. He is extensively involved in distribution and exhibition of cinema across various languages and formats in the city. The latest Onyx Cinema LED screen comes equipped with an array of solutions including Onyx VIEW, Onyx 3D and Onyx Sound, providing a uniquely immersive experience. The sound system at Swagath Onyx Theatre is comprised of Onyx Sound, an innovative audio solution that incorporates industry leading products from the HARMAN family and brands including Crown amplifiers, BSS signal processing and JBL Professional's loudspeakers and exclusive Sculpted Surround


On Detailing and the Challenges "It has been equally challenging to come out victorious in this project. A few to mention below:

technology. The Onyx Sound reproduces today's dynamic soundtracks with stunning clarity and detail. The system includes six JBL AM 7315 screen array loudspeakers, four JBL 9300 cinema surround loudspeakers, eighteen JBL 9350 + four JBL SCS 12 high impact cinema surround loudspeakers, six JBL AC28/26 used as underfills for the balcony area and six JBL 5628 dual 18" cinema subwoofers. Processing is provided by a BSS networked audio system, and the entire system is powered by 31 Crown DSi amplifiers. At the inauguration, HARMAN global ambassador and award winning musician & composer AR Rahman said, "With Samsung's ground-breaking Onyx Cinema LED Screen technology and HARMAN's iconic JBL audio, moviegoers in Bengaluru will immensely enjoy their experience at the theatre. I have worked with HARMAN and used JBL

There was an issue of height for placement of screen LCR on top of LED screen. The screen height was raised to maintain the line of sight from rear of stall & balcony. As a result there was a very little space available for installing the Onyx main LCR Speakers. We had to look for the adequate size of speakers with the same specification of main LCR speakers and thus installed sound speaker JBL AM7315 which was a perfect choice for the application.

Looking at the LED Screen to the balcony rear distance, we decided to install balcony LCR for coverage in rear of balcony. Again JBL AM 7315 was an appropriate choice for balcony secondary LCR. But installing balcony LCR was a challenge, as the mounting space was available only on the ceiling in front of the balcony. Looking at the service point of view for flying LCR, we decided to go for the Motorized Chain Hoist for each speaker. So the LCR speakers can be brought down by simple control for servicing.

For LCR coverage under balcony area, we had installed LCR fills under balcony using JBL AC28 speakers. With a limitation of space due to the revised size of the screen frame, there was no place to mount subwoofers on the floor under the screen. Thus, subwoofers were relocated on the sides of the screen, i.e, 3 nos. subwoofer stack on the left side of the screen and other subwoofer stack on the right hand side of the screen." –

Professional systems for many years, and I can confidently say that they truly do justice to the music I create. There is no sound like JBL sound, so it makes sense that the brand is powering this amazing new way to enjoy movies and music."

Samir Mistry Sr. Application Engineer - Cinema Harman Professional India

Apart from the new Onyx Cinema LED screen, Swagath Onyx Theatre in Bengaluru has also upgraded its overall look and feel inside the theatre with refurbished interiors and comfortable seats, even as it retains its heritage look on the outside.

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Raja Talkies:

A Must Go Place in Kallakurichi Being one among the 'must go' places for the residents of Kallakurichi, the property not only ensures the best for its patrons in terms of ambience and seating, but offers an experience with the bestin-class technology as well. With the quality factor always marked on top-priority and the value of the auditorium being widely improvised aesthetically, Raja Talkies is all set to find a special place in the hearts of the enthusiastic moviegoers.

Raja Talkies has been one of the gotto-go places at leisure for the locals of Kallakurichi, a small town located in the district headquarters of Tamil Nadu. Kallakurichi, also known as 'Home of Agriculture' comprises of more than 380 villages and towns


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that depend on agriculture and trading as their main source of income. The locals rely on cinema theatres for entertainment. With this very thought, Raja Talkies came up with steps to provide a cinema of better quality for its patrons.

The cinema has been a family business with the Promoter and founder being K. Rajagopal Chettiar in 1956 and the proprietor K. R. Kannan Chettiar in 1987 who was then supported and followed by his son K. Rajesh. The main concept and architectural design was planned and executed by him which was his 'dream come true' project in the year 2019.

The Tech Specs The aesthetic value of the auditorium was improvised by Bala Murugan from Chennai. Whole auditorium was converted to a gallery with appropriate seating by SR Seatings having a capacity of 378 seats. Technical Design of Audi and Acoustics was done by G. M. Giri, partner GM Audio Technics from

• INDIA PLEXING • Chennai. A fabulous job was done by installing 18 channels Dolby Atmos 850 Processor. The auditorium is equipped with the Qube 4K Digital Screening as well. With the perfect air-conditioning and the exuberant Galalite screen, the moviegoers are sure to receive a treat.

Food and Beverages Quality has always made a mark when serving food and beverages at the cinemas. At the Raja Theatre, vigilant measures are taken to provide tasty and quality food at very affordable prices. The cafeteria is spacious enough for the cinemagoers to enjoy and select special combos and offers from. Box Office: Ticketing facility has been made easy and convenient as it is equipped with TicketNew. Parking: Abudant space has been provided for the parking facility to accommodate around 150 for the 2 wheeler parking and upto 20 for the 4 wheeler parking. "Our main USP is that we keep it very simple and economical. If you take our food and beverages cost, it is very affordable when compared to those of the plexes. Because of this we are family friendly and our main customers have been family centric. We give utmost priority to keeping up with the ambience for our patrons," says K.Rajesh.

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PVR Cinemas:

Spearheading Through Time In line with its rapid expansion plan, PVR Ltd., the largest cinema exhibition company in India, has further expanded its presence Pan India once again. Sustaining its tradition of offering worldclass cinema experience and opening its properties in the much interested locations like Punjab, Telangana and Assam, the virtuoso brand augments its presence ensuring wide connectivity and easy access for the moviegoers. Suraj Chanda Tara, Amritsar, Punjab PVR Cinemas, the largest and most premium film exhibition company in India, announced the launch of its first multiplex in Amritsar at Suraj

Chanda Tara. Strengthening PVR's footprints across key markets, the new 6-screen property is a standalone cinema multiplex in the region with a host of advanced hospitality facilities to offer a seamless experience to the movie

patrons. Equipped with the latest technology and state-of-the-art infrastructure, the multiplex is positioned at a convenient location with close proximity to the historic Golden Temple.

PVR Cinemas Expands its Footprints with the Opening of Nine Screens in Northern and Eastern India PVR Cinemas announced the launch of two new multiplexes in Guwahati, Assam and Khanna, Punjab. Equipped with advanced cinematic technology and an array of best in class hospitality services; PVR reiterates its focus on extending a new age movie viewing experience to all corners of the country. With these launches, the company's total screen count reaches to 43 screens at 8 cinemas in Punjab (220 screens at 53 cinemas in Northern India) and 7 screens at 2 properties in Assam (27 screens at 7 cinemas in Eastern India).


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The brand new multiplex at City Centre Mall, Guwahati spreads across an area of 28,761 sq. ft., with a seating capacity of 985 seats. Located at a strategic location, the cinema is developed with cutting edge theatrical technology of 4K projection system, catering to the growing demand of world-class cinema in the region. Furthermore, PVR Cinemas at The Celebration Bazaar, Khanna is spread across an area of 22,515 sq. ft. with a seating capacity of 954 seats. Hosting an array of world-class technology solutions like BARCO 2K projection, Dolby 7.1 surround sound system and next-generation

3-D technology at both locations; the multiplexes are an excellent out-of-home entertainment destination for the patrons in the respective regions. Newly launched multiplexes are styled on contemporary lines, offering a trendy look to the theatres with modern aesthetics. The cinema also offers an instant ticketing solution, the Next-Gen Quick-Tix, for added convenience to the customers. In addition to this, a wide range of gourmet delicacies served in the luxury of comfortable recliners further complements the offerings of the cinemas.


PVR in Association with D-BOX Launches India's first D-BOX Motion Seat Technology PVR Cinemas and D-BOX Technologies Inc., a world leader in immersive motion entertainment experiences, announced the launch of India's first D-BOX motion seats. In the first phase of the launch, over 400 D-BOX motion seats will be installed in nine auditoriums across Delhi-NCR and Mumbai. With this new motion seat technology; moviegoers can enjoy an unparalleled experience at PVR Cinemas through the iconic motion seats and the plush D-BOX recliners motion seats. The globally popular D-BOX unique motion technology enables viewers to experience on-screen action through transmission of motion codes to the D-BOX

Based on a Victorian architectural design, the plush interiors and sophisticated lighting provide a look of elegance and luxury to the multiplex. The property is spread across an area of 41,400 sq. ft. with a seating capacity of 1,037 guests. Its central location ensures wide connectivity and easy access for cinegoers. It is also integrated with BARCO 4K and 2K projection systems, providing excellent brightness and vibrant colours for a razor-sharp picture quality along with Dolby 7.1 surround sound system and the next-generation 3D technology. Gautam Dutta, CEO, PVR Ltd. said, "We feel proud that PVR Cinemas has the highest presence in Punjab with nine properties across the state. Continuing with our endeavour to offer elevated movie-viewing experiences, the new cinema is designed in line with the city's rich heritage. It makes for a complete entertainment destination, offering an unmatched experience through comfort, convenience, and luxury.

enabled seats. The outcome is an incredible experience with the technologically equipped seats moving in sync with on-screen action, offering an immersive cinematic experience to the cinema-goers. With this launch, D-BOX marks its foray into the Indian market with PVR Cinemas. PVR offers a diverse range of screen formats like Gold Class Cinemas, Director's Cut, PVR Onyx and P(XL) to exclusive sub-brandsPVR ICON and PVR Superplex. Additionally, the brand enhances the experience through integration of exceptional technologies like IMAX, 4DX, ECX (Enhanced Cinema Experience) and now D-BOX.

We are confident that it will be wellreceived by our audiences." In addition to its unique architectural design, the property has supremely comfortable seating with the luxury of recliner seats and delicacies from a gourmet menu.

Next Galleria Mall, Musarambagh, Hyderabad The 6-screen property is located in a convenient location at Hyderabad Next Galleria Mall in Musarambagh, Hyderabad. Designed on the boutique cinema concept and equipped with advanced in-cinema technologies, the new multiplex offers enhanced cinematic experience to the movie patrons. With this launch, the total screen count of PVR Cinemas stands at 58 screens at 10 properties in the state of Telangana, augmenting its growth in southern region with 260 screens across 43 PVR properties.

The property spreads across an area of 26,630 sq. ft with a seating capacity of 985 seats. It is integrated with world-class technological solutions like BARCO 2K projection system that regulates brightness and vibrant colours to ensure razor-sharp picture quality. In addition to this, the auditoriums are equipped with Dolby 7.1 surround sound and nextgeneration 3-D, bringing an exceptional digital movie experience with excellent visuals and audio quality. Further, the UHB 3D system is brighter in comparison to the conventional 3D system as the Harkness Silver and White Screens aids in delivering an exceptional video quality. With an array of digital first features and a host of hospitality services, PVR reinforces its focus in enabling a seamless movie viewing experience at the theatres. Commenting on the launch, Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, "We are pleased to announce the launch of our new boutique property in Hyderabad. This is the first launch of this year and we look forward to continue with our expansion plans in FY 20192020, across the country. Innovation and the endeavour to introduce new concepts and offerings have been at the core of our business strategy and we are certainly positive that the new multiplex in Hyderabad will be well received by the movie patrons." The interior décor of PVR Musarambagh is designed on the theme of theatrical Art, carrying the characteristics of art deco style. The theatre celebrates distinctiveness with the elements of art decorWith this launch, PVR now stands at a total screen count of 764 screens at 163 properties in 66 cities.

The new PVR Cinemas is easily accessible owing to the metro connectivity from across the city. June-August 2019



SSR Cinemas:

All Set to Explore North East Located at Dharmanagar in the northern suburbs of Tripura where all singlescreen cinemas closed down since 15 years due to political crisis, SSR Cinemas has finally done great justice to its patrons after showing up with its latest property with great zeal. The miniplex property now comes equipped with 2 screens having 120 seats each with 5.1 Dolby Atmos with JBL speakers for best results coupled with 2K Projectors and which are centrally air-conditioned throughout. The North Tripura Dharmanagar District is mostly hilly topographically on the boundary of Assam and Mizoram in the North Eastern region of the India. With remarkable tourist attraction spots in the district like Jampui Hill, Rowa Wild Life sanctuary and tea gardens of Dharmanagar, people have barely any place for entertainment. To express it in short,it is an under developed town. SSR need to explore areas enabling habitants to be entertainment in modern times. On our journey of transition to a complete digital culture, ways have been changed with regards to the technicality and upgradation. SSR Cinemas is located at Dharmanagar North of Tripura in North East India where all single screen cinemas closed down since 15 years due to political crisis. It is equipped with 2 screens having 120 seats each equipped with 5.1 Dolby Atmos Sound System with JBL speakers for best results coupled with 2K Projectors from scrabble digital projection systems and centrally


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Air-conditioned by Blue Star. Ticketing system by BookMyShow has been introduced to facilitate online reservation of seats. The seating foam is machine moulded having handles with soft polyurethane and moulded cup holders that are sturdy and durable. Rest rooms are designed with unique sensors though keeping the

convenience of the patrons in mind. SSR Cinemas invested on the property to steadily develop the air-conditioning facilities, Dolby Sound system, Digital projection equipments, spacious cushioned seating and the ambience for best movie-viewing. The towns of the North East basically need place for entertainment at an affordable price. All possible modern ascetics are being introduced at J C Plaza Mall wherein SSR Cinemas operates. The designs facilitated at the Food Court and Shopping spaces comprises of contemporary and modern designs. "Cinema for me is not just what filmmakers make, but how we release it, and how we enjoy it together, and I think that's crucial because it takes a commitment to move out of your house and watch a film. The films that demand attention can challenge you more." says Satadeep Saha Director, SSR Cinemas Private Limited.

• INDIA PLEXING • Modern principles of Theatre Management System in Asia adopted changes according to the times and trends. SSR Cinemas implements the same to ensure regional movie buffs get the best quality presentation, concessions and comfort at a reasonable rate. Admission and Box Office will continue to grow due to better facilities being offered, increased renovations of existing theatres with introduction of Twin Plexes in places to provide modern cinema viewing experience is the visionof SSR Cinemas currently. As known, many old theaters would close down but moviegoing experience will continue to improve and be redefined by exhibitors. The latest properties at Dharmanagar, and Khowai in Tripura are scheduled to operate on full swing June 2019 we are exploring on with a vision to introduce 6 Twin Plexes every year to our Eastern India Exhibition. Obtaining cinema license has been quite a challenge to make this cinema operate smoothly as there have been too many clearances to pass through

around convincing officials as this is the only Miniplex Theater within the District. The whole idea of having a miniplex constructed in such remote areas has been yet another big hurdle to overcome. When we conceive the interior design for our Twin Plexes we try to convey a sense of fun, drama and fantasy through the creative use of

colour, materials and architectural motifs, express a consistent theme from the entrance through the auditorium details and reflect local tastes etc. We also do keep construction and life safety issues while planning creatively and efficiently providing usage of adequate emergency exists incorporating emergency lighting and alarm systems as well.

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Rockstar NOVA Cinemaz:

First Multiplex in Virar The locals of Virar in Mumbai have something really exciting on their list with the first ever multiplex come up in their very own city! Being offered with plush seats, high-tech digital projection system and 7.1 Dolby Digital sound and exceptional customer service, the moviegoers are now set forth for a whole new experience. UFO Moviez's, franchise brand NOVA Cinemaz, recently launched Virar's first ever multiplex, Rockstar NOVA Cinemaz. The 2-screen multiplex theatre, Rockstar NOVA Cinemaz is located at Lakdu Plaza, Olanda Naka, Virar in Maharashtra. With this addition, NOVA Cinemaz strengthens its growth in Maharashtra with 12 screens in 6 properties.

The enhanced 7.1 Dolby Digital sound systems enable the audience to hear movie sound that improves the onscreen action. The comfortable and spacious seating arrangements, appetizing snack options and the trained ushers and housekeeping staff simply serve as add-ons to the property for pleasant movie-viewing experience.

One of the fastest developing localities in Maharashtra and home to popular beaches, Virar had been missing out on a technologically advanced multiplex for far too long. Equipped with state-of-the-art projection & Dolby 7.1 Digital sound along with 3D capabilities, Rockstar NOVA Cinemaz has revolutionized the cinema-viewing experience in Virar. The theatre offers a mix of Bollywood, regional and Hollywood movies, all under one roof.

Commenting on the launch, Vishnu Patel, CEO - Special Projects, UFO Moviez said, "It has been our privilege to introduce Virar's first Multiplex, Rockstar NOVA Cinemaz. It's absolutely a new experience for the people of Virar as the multiplex is

Rockstar NOVA Cinemaz leverages UFO Moviez' existing strength in industry relationships and its unmatched ability to seamlessly distribute film content in remote areas. The multiplex offers worldclass amenities which include: The state-of-the art viewing experience and the high-tech digital projection technology with 3D capabilities in all the two auditoriums is the limelight feature to talk about.


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fully air-conditioned with plush seats, offering high-tech digital projection system and 7.1 Dolby Digital sound and exceptional customer service. We are glad to witness the overwhelming response that Rockstar NOVA Cinemaz has been receiving from the locals of Virar. I'm sure that this will be another milestone in the journey of UFO's NOVA Cinemaz towards revolutionizing the way cinemas are viewed in this country." Shailesh Dattaray Vaity, Partner, Rockstar NOVA Cinemaz, said,"I am certain that our partnership with NOVA Cinemaz will go a long way towards offering a great movie-


viewing experience for the people of Virar. Rockstar NOVA Cinemaz is very conveniently located in Virar and boasts of ample parking space, contemporary movie screening technology and excellent amenities. I am confident that Rockstar NOVA Cinemaz will soon become an entertainment anchor of Virar, providing an unrivalled movie watching experience to cinema enthusiasts." With this launch, NOVA Cinemaz is now present in 19 cities with 40 screens, across India. The other NOVA properties across India include NOVA Cinemaz (Nagpur,

Maharashtra) Raj NOVA Cinemaz (Karjat, Maharashtra), Raj Mandir Nova Cinemaz (Jalna, Maharashtra), Niharika NOVA Cinemaz (Korba, Chhattisgarh, Vinay NOVA Cinemaz (Balod, Chhattisgarh), Kantishiva NOVA Cinemaz (Betul, Madhya Pradesh), Kantishiva NOVA Cinemaz (Sarni, Madhya Pradesh), Ankita Nova Cinemaz ( Bhuranpur, Madhya Pradesh), Pearl NOVA Cinemaz (Palampur, Himachal Pradesh), Aradhaya NOVA Cinemaz (Mundra, Gujarat), Prabhat NOVA Cinemaz (Raipur, Chhattisgarh), Neelam NOVA Cinemaz (Moga, Punjab), 4G NOVA Cinemaz (Mullanpur, Punjab), OHM

Orbit NOVA Cinemaz (Fazilka, Punjab), NOVA Cinemaz (Doraha, Punjab) Dreamz Nova Cinemaz (Daryapur, Maharashtra), Shiraz Nova Cinemaz (Hoshiarpur, Punjab) and Mohan Nova Cinemaz (Aurangabad, Maharashtra). UFO's asset-light franchise model, NOVA CINEMAZ, has been envisaged to stabilize the demand-supply gap in the local cinema business. The aim of NOVA is to make the moviegoing experience affordable, entertaining and accessible. NOVA Cinemaz encourages local entrepreneurs to own and operate NOVA branded theatres in various parts of the country. As per the arrangement, the franchisee shall make the primary investment, and UFO shall ensure that the theatre is set up at a competitive cost.

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Suchitra & Prabhat:

Mangalore's Claim to Fame The two iconic singlescreens equipped with state-of-the-art systems, equipments and technology, first time in entire Karnataka and Second in entire South India in terms of projection, sound system and screening - These theatres have also been credited for showing the first ever Morning Show in Mangalore city - It is prestigious to retain old single-screens built by our predecessors and to run these screens with the latest and timely upgraded advanced technology to entertain audience. TheatreWorld catches up with Prashanth Narayan to seek furthermore... Suchitra and Prabhat theatres are two individual iconic single screens. Tell us more about it. Suchitra and Prabhat Theatres are


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two individual iconic single screens that were equipped with state-ofthe-art décor and technology that was bought first in the state of Karnataka and second in the entire

South India in terms of projection, sound system and screening. These theatres emerged to give "out of the world" experience, much more than the multiplexes, located in South India in general and Mangalore in particular. We have installed Daikin Air-conditioning system, Christie 4K Digital projection system, latest 3D, DOLBY SLS speakers, online ticketing through BookMyShow and latest stall equipments on par with multiplexes. The DOLBY ATMOS sound system in these theatres are installed by the experts directly.

• INDIA PLEXING • The Beginning Suchitra and Prabhat of Mangalore are the oldest theatres, located on K S Rao Road. Prabhat Theatre, the brainchild of Sri. B K Vasudeva Rao, was built during 1958 in an area of 44000 sq. feet; screening the Dev Anand film "Kaalapani" for its inaugural with an admission rate of two annas. The entire area was then taken over during September 1970 by Sri. D N Gopalakrishna, managing partner M/s Lakshminarayana Enterprises, Bangalore. Suchitra Theatre took shape in the same premises, adjacent to the Prabhat Theatre during 1976 with the initiation of Sri. D N Goplakrishna, by screening Dr. Rajkumar's movie "Bahaddur Gandu". Both the theatres have come into existence as single screen theatres. Since then, both the theatres have turned famous by screening many hit movies of different languages like Anand (Hindi), Sholay (Hindi), Bobby (Hindi), Nanjundi Kalyana (Kannada), Shankar Guru (Kannada), Dilwale Dulhania Le Jayenge (Hindi), Dil Toh Pagal Hai (Hindi), Rangeela (Hindi), Bombay (Hindi), Kadalan (Tamil), Maro Charitra (Telugu), Appu (Kannada) etc., These theatres have also been credited for showing the first ever Morning Show in Mangalore city. Suchitra Theatre was taken up for renovation from June 2017 and

The Investors and Promoters

Prashanth Narayan with actor Puneeth Rajkumar during Natasaarvabhowma release

reopened with the screening of English movie Avengers: Infinity War on 27th of April, 2018. Similarly Prabhat Theatre was closed for renovation from October 2017 and reopened with the screening of Telugu movie Geetha Govindam on 15th August, 2018.

Both Suchitra and Prabhat Theatres are functioning under the banner, SP Cinemas, owned by Lakshminarayan Enterprises, Bangalore. The foundation for these theatres was with the vision and initiation of Sri. D. N. Gopalakrishna, the founder. Both the theatres have metamorphosed into world class single-screen theatres with latest technology, by the vision and passion of Sri. G. Prashanth Narayan. Both the theatres screen multi language films under him. Lakshminarayana Enterprises, is a partnership firm. The partners of the firm are family members are into Solar Power generation for industrial purpose, Real Estate management, Movie distribution, Film Exhibition, Convention hall, etc., with head office in Basavangudi, Bangalore.

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The Architectural Features The Suchitra and Prabhat Theatres are located in an area of about 44000 sq. ft. on K. S Rao Road, Mangalore. Suchitra Theatre has a built up area of about 20000 sq. ft and the Prabhat Theatre has an area of about 15000 sq. Ft. Both the theatres have seating arrangements in 2 levels - Ground level and Balcony with Suchitra being able to accommodate 806 people and Prabhat about 536 people to have a great movie viewing experience. The projection systems in both the theatres are located in the Third level. The Suchitra Theatre is built with a clear auditorium of 50 ft x 135 ft size and Prabhat Theatre with 50 ft x 95 ft size. Both the auditoriums are provided with air conditioning for the comfort and convenience of the audience and is made sound proof with best quality acoustics. The technical features of the cinema (Screens, Sound Systems, Projection, Air-conditioning) List of Equipments • Christie 4K Projector


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• Dolby Atmos • Freedeo 3D • Galalite and Strong MDI Screen • Dolby SLS Speakers • JBL Array Speakers • Daikin Air-Conditioners • Doremi Server With the multiplexes booming into the cinema exhibition industry, what inspires you to retain theses single-screen?

"We at SP Cinemas have great passion towards film exhibition. With a vision to retain old glory, these single-screens were renovated with renowned state-of-the-art systems, equipments and technology. When there are releases of big budget movies, single-screen theatres have edge over multiplex in terms of number of footfalls receiving more audience in the first week itself." says Prashant.

• INDIA PLEXING • What has been the main challenge faced? With malls and multiplexes coming into existence for cinema exhibition, the audience are more inclined towards multiplexes, thereby the number decreasing for single screens. Secondly, the competition with exhibitors who wish to screen sundry movies in their screens and last but not the least, the screening of same movie in many screens in the same locality / city have the major challenges faced. How has the response been post the steadfast renovation worked upon the theatres? Over a period these single-screens have been out dated in terms of technology and comfort. The renovation has taken care of these two aspects. Since the decline of demand for the single-screens by the audience has started long back, the recouping of the theatres will take

some time. However we are seeing the increasing audience after the renovation. Any future plans? We would continue the existing standard with thorough and regular maintenance and upgrade projection, sound system and other equipments on timely basis as and when upgraded in the market.

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Making Way for Spectacular Opulences A brand with impeccable track record and strong corporate ethos! INOX has established a strong presence in the cinema exhibition industry in a very short span of time. Expansion has been one of their key focus throughout and INOX has deterred to maintain and execute an aggressive expansion plan ever since. The aim to stay ahead of the curve and continue to be pioneers in providing an unparalleled movie viewing experience has been persistent. With properties now in Vadodara, Chennai, Lucknow, Malad and Bhubaneswar-Cuttack twin city, INOX is yet again out with a bagful of cinemas, each donning tales of its own grandeur. India's fastest growing multiplex chain, INOX Leisure Ltd (INOX) graces its magnificence with its own distinct architecture and aesthetics and has yet again spread its wings rapidly pan India, setting its foot firmer by bringing another set of its bag-filling and profound properties in the cities of Vadodara, Chennai, Lucknow, Malad and Bhubaneswar-Cuttack twin city. INOX has traversed its own path by bringing in a professional and service oriented approach to the cinema exhibition sector. With impeccable track record and strong corporate ethos, INOX has established a strong presence in the cinema exhibition industry in avery short span of time. The latest technology in laser projection, plush recliners, larger than life grand


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interiors, food curated by celebrity chef Vicky Ratnani, butler-on-call, personalised ticketing and much more- all in all a complete celebration of this cinema brand with a 7 star touch!

Taksh Galaxy Mall, Vadodara INOX launched its fourth multiplex in the city of Vadodara at the Taksh Galaxy Mall on the Ajwa-Waghodia

Road. The latest multiplex in the cultural capital of Gujarat from INOX comprises of 5 screens and a total seating capacity of 976 seats. INOX is already operating 3 multiplexes in the city of Vadodara, at Race Course Road, Reliance Mega Mall and at the Seven Seas Mall. With this launch, INOX will have a total of 20 multiplexes with 81 screens in the cinema loving state of Gujarat.

• INDIA PLEXING • The multiplex will have a swift approach from all major parts of the city, owing to its speedy access through the National Highway 8. Equipped with advanced cinema technologies, the multiplex has an advanced 2K digital projection system for razor sharp visuals, digital sound powered by Dolby. The multiplex is also equipped with ATMOS sound system and 3D screen technology. The multiplex has been designed as an exclusive destination for the modern movie patrons of Vadodara, oozing with a stylized combination of Art Deco and contemporary feel. The innovative use of pendant lighting across the lobby not only enhances the glamour quotient of the location, but offers a grand and warm welcome to the patrons. The multiplex possesses a string of customer-friendly comfort features like recliner seats and abundant leg space and digital features like paperless check-ins, touch-screen enabled ticketing and interactive foodordering.

The Marina Mall, OMR, Chennai India's fastest growing multiplex chain, INOX Leisure Ltd, announced the launch of its third multiplex in the city of Chennai. The newest INOX multiplex in Chennai has come up at The Marina Mall on the Old Mahabalipuram Road, popularly

known as the OMR. The massive multiplex boasts of 1820 seats spread across 8 imposingly designed auditoriums. The occasion also marks the launch of INOX's homegrown giant screen format - BigPix in India. Each of the 8 screens in the multiplex is soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. INOX's latest addition in Chennai would augment its presence in Tamil Nadu to a total of 31 screens across 5 properties. The auditoria are equipped with Laser projection system offering 300% brighter and crystal clear image quality and an outstanding uniformity with higher contrast. In addition, the theaters also offer a

surround sound experience from the Dolby ATMOS system, for the guests to enjoy a thunderous feel. The immersive ambience of each auditorium compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution. The multiplex will boast of a string of customer-friendly digital features like paper-less check-ins, touch-screen enabled ticketing and interactive food-ordering. Guests would also get to experience INOX's vibrant hospitality and gourmet offerings. The lively restaurant, Café Unwind, is designed to serve its specially curated mouth-watering preparations, even to guests who are not watching a movie. INOX has also introduced Kiddles, a bright and exciting play area for kids, amply loaded with toys, books, relevant activities and content. Designed upon an eclectic theme, the multiplex greets its patrons with a bold and electrifying entrance, seamlessly combining with the style and vibrancy of multiple formats and offerings of INOX, wonderfully depicting a convergence of various June-August 2019


• INDIA PLEXING • design identities with distinct appeal. INOX is already operating two multiplexes in Chennai, at Citi Center, Dr RK Salai and at Chandra Metro Mall, Virugambakkam.

Gardens Galleria Mall, Lucknow INOX has launched its second multiplex in the city of Lucknow at the Gardens Galleria Mall. The latest multiplex from INOX comprises of 4 screens and a total seating capacity of 803 seats. INOX is already operating a 4 screen multiplex at Riverside Mall, Lucknow. With this launch, INOX will have a total of 8 multiplexes with 31 screens in the state of Uttar Pradesh. Equipped with advanced cinema technologies, the multiplex has an advanced digital projection system for razor sharp visuals, digital sound powered by Dolby and vibrant 3D powered screen by Volfoni Systems. The multiplex has been designed as an exclusive destination for the modern movie patrons of Lucknow, oozing with a stylized contemporary feel. The combination of sharp interiors and a choice of chic colors will leave a lasting appeal in the minds of the moviegoers. The use of charcoal dual paint is unique and combines well with the backlit walls, amplifying the glamour quotient. The multiplex will boast of a string of customer-friendly features like vibrant interiors and attractive food options.

Inorbit Mall in Malad, Mumbai INOX, introduced its ultra-luxurious cinema format, INSIGNIA at its existing multiplex at Inorbit Mall at


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First MX4D Theatre Opens at INOX at Inorbit Mall, Malad, Mumbai Moviegoers in India can now enjoy the adrenaline rush of the movie scenes as their MX4D seats rumble, tickle or nudge and the side walls theatre throws out snowflakes, rain drops, fog or bubbles. Taking the brand promise of "LIVE the MOVIE" to an all new level, INOX has opened India's first MX4D EFX Theatre at the existing INOX multiplex at Inorbit Mall at Malad in Mumbai. The roll-out of India's first MX4D Theatre was announced on the sidelines of ongoing CinemaCon, world's largest event for the movie theatre industry taking place in Las Vegas from 1st4th April. MX4D, MediaMation Inc.'s newest evolution in the 4D cinema experience provides a totally immersive environment, where the viewers can "feel" the action on the screen from the built-in motion and effects in the seats and theatre walls and enhance the movie experience. The theatre seats will move in sync with the movie action and special EFX generators in the cinema, allowing one to "feel" the movie's motion, jolts, pokes, wind, water and even scents. The in-seat features like neck-tickler, back poker, air blast, water blast, seat popper, rumbler, leg-tickler etc.

along with the theatre's atmospheric interventions like snow, fog, rain, bubbles, strobe and scent will leave the audience enthralled and spell bound with the flawlessly synchronized timing of each effect. "Thanks to this innovative technology, our patrons will now be able to feel and immerse in every act of the movie. With the precisely programmed MX4D effects, each shot would be far more engaging and entertaining. We have been making constant endeavors on the technology front to elevate the cinematic experience and strengthen our association with our patrons. We are delighted to add one more cinema format to our plex at Inorbit Mall in Malad, Mumbai" said Alok Tandon, Chief Executive Officer - INOX Leisure Ltd. Howard Kiedaisch, CEO MediaMation and Luxin-Rio International added, "It's truly fantastic for MediaMation to be working with such an innovative and customer focused exhibitor like INOX. Their commitment to delivering a stellar experience for their patrons, makes them the perfect partner to bring our MX4D solution to India."

• INDIA PLEXING • appeal, along with the modernized and contemporary interiors, is all set to enthrall the movie lovers of Bhubaneshwar. The multiplex offers plush state-of-the-art seats with ample leg space, well-appointed carpeting in the auditoriums and a spacious lobby. The multiplex will boast of a string of customer-friendly features like touch-screen enabled ticketing, vibrant hospitality and palatable gourmet services. Equipped with advanced cinema technologies, the multiplex has an advanced digital projection system for razor sharp visuals, digital sound powered by Dolby and vibrant 3D powered screen by Volfoni Systems. Malad, Mumbai. The 4 new screens soaked in 7-Star luxury will offer an unparalleled and an opulent cinematic experience to INOX's patrons in Mumbai, especially the Western Suburbs. The addition of INSIGNIA screens will take the total count at Inorbit Malad to a massive 11 screens. The addition will add further grandeur to INOX's presence across Mumbai, with 9 properties and 48 screens, 15 of which delivering the INSIGNIA experience. A convergence of four exclusive auditoriums at Inorbit Mall, INSIGNIA aims to redefine movie watching by blending luxury throughout the course, at every stage. Whether it is about check-ins, projection & sound, ordering food or enjoying the

comfort of the recliners, patrons are in for the slickest of experiences at INSIGNIA.

Symphony Mall, Bhubaneswar-Cuttack Twin City INOX launched its fourth multiplex in the twin city of BhubaneswarCuttack. The latest multiplex from INOX comprises of 3 screens and a total seating capacity of 609 seats. With this launch, BhubaneswarCuttack twin city would have a total of 4 INOX multiplexes with 14 screens. The grand and seamless entrance designed with an intriguingly lasting

Commenting on the launch, Amitava Guha Thakurta, Regional Director East, INOX Leisure Ltd says, "Having witnessed the love and patronage of our guests at three of our multiplexes in the Twin City of Bhubaneswar & Cuttack, we feel proud and delighted as we open our doors to welcome the movie lovers to yet another multiplex in Bhubaneswar. We are sure that our top class hospitality, design, technology and gourmet service will combine well to delight our patrons and strengthen our bonding with them." With this launch, INOX will expand its presence to 141 multiplexes spanning 583 screens across 67 cities in the country.

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Cinema Ticketing Kiosks in Single-screen & Multiplexes The Cinema Ticketing Kiosks is a new way to dispense movie tickets more efficiently, saving costs, time, and resources through state-of-the-art technology. Cinema Ticketing Kiosks are the preferred methods of ticket ordering, pickup, and medium of payment for many moviegoers who want to control the processor skip the line because they may be running short on time, or they simply wouldn't want to wait in the line. A self-service kiosk serves a very specific purpose, so make sure it's equipped with the apt features that could bring great convenience to the patrons so as to enjoy their moviegoing experience. Having been instrumental ininnovating, pioneering, designing manufacturing & deploying some of the innovative cinema theatres' kiosks for our customers in India and globally, it has made clear statements for a strong need for self-service kiosks especially in single and 2 screen theatres based in 2 and 3 tier cities of India. This journey started with M/S ABCL cinema trailers kiosks many years back and recently deploying self-service cinema ticketing kiosks for various cinema chains in India & globally. According to the market research data, there are approximately 8000 single-screens & 3000 multiplexes in India with a per capita of around 8 Million and the total gross billing of 156 INR Billions approximately until 2017/18. The research shows that


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given a choice, consumers mostly prefer the 'Do-it-Yourself' route. A market study too showed that among 100 people, 89% of them were surveyed for would "sometimes" or "always" choose a self-service kiosk over a cinema ticketing counter option. Some of the famous cinema chains operating in India are PVR, Inox, Carnivals, , Miraj cinemas , Eylex cinemas, Movie Time Cinemas, Mukta A2 Cinemas, PVS Film City, Shanti Theatres, SPI Cinemas, SRS Cinemas, UFO Moviez, Real Image , Silver Screens, Recept, Mangla, West end, Maxus Cinemas, Gold Cinemas to name a few. Twoscreen movie theatres are becoming popular in smaller cities and towns where large multiplexes are not economically viable. Today's PE firms & investors are investing in smaller

markets where there is a dearth of good theatres in these cities. Considering the problem faced with Indian moviegoers in smaller towns and cities in India, one of the major problems presently dealt is the facility of cinema ticketing. As there are large queues and uncertainty of the availability of new movies dates even today. Smaller towns have witnessed less usage of smartphone's and their apps display differential pricing information to customers for movies and Show timings that traditionally have low occupancy rates on weekdays and also with the removal of the app's online convenience charges when booking tickets online have become considerably expensive for customers of all B & C cities. Thus, it is very

• INDIA PLEXING • important to understand the financial revenue generation for cinema theatres and multiplexes with regards to where the money comes from to make it profitable. While watching a movie, innumerable products and brand advertisements appear on the screen at the start and interval timings. Trailers of upcoming movies established are being showcased in the movie. Apart from this, the food and beverages that are ordered during the interval is also an added source of revenue for the multiplexes. Besides this expansion of the F&B menu, there is a huge deployment of the latest technology to ease the buying process, introducing self-service cinema tickets for booking upcoming movies tickets as well. Advertisements contribute 8% to 12% of the revenue of multiplexes. This includes in-cinema advertising and other promotional activities as well. In the cinema, advertising means the advertisements shown to us during the screening of the movie. With the advent of digitization, the advertisers can target their audience on the basis of geography, linguistics and social statuses. Other promotional activities such as various kiosks or placards set in the multiplex premises also account for advertising revenue. Here are two pictorials of leading cinema chains PVR & INOX and how their revenues are generated

Cinema Ticketing Kiosks and its Benefits: The cinema ticketing kiosks is a new way to dispense movie tickets more efficiently, saving costs, time, and resources through state-of-the-art technology. The cinema ticketing kiosks can also be extremely versatile. It can be configured for a variety of floor, through the wall, countertop and wall-mounted as per the needs to accommodate numerous peripherals for customization, and can feature latest technology like NFC, QR, RFID, Magnetic, a wireless

capability that enables easier, less costly, and more flexible installations, etc. A mix from 7 inches" to 55" screen sizes can be made available with kiosks compliances like ADA compliant UL standards in place.

The Problem Faced by Cinema Exhibitors today: Most of the single-screens and two screens are looking for an innovative solution for the long queues at its counters and to simplify the process of ticket buying. They would also want to show trailers to customers to help them make a choice among films and the increased footfalls. As per research X gen, people prefer to use cinema ticketing kiosks rather wait in long queues. The cinema customers can even order F&B snacks at the time of booking the tickets itself. The cinema chains today globally are even deploying kiosks outside the cinema theatres for larger footfalls. These kiosks can be deployed at the entrance of the shopping malls, food courts, and parking lots, of petrol pumps, key public places, restaurants, and hotels. Self Service kiosks brings additional benefits like reduction of counter staff, operational 24x7 operations, scalable, can be kept and moved around wherever one needs to place

it, low maintenance and a great source of generating revenue. Now some high-end multiplexes have cinema virtual lounges that provide the mix of immersive and interactive virtual reality (VR) content to moviegoers. These lounges have VR pods with high-resolution screens, Head Mounted Displays (HMDs) connected to the top-notch OMEN computers. One can experience trailers, videos, games etc. through these. The lounge would offer shorter films with less than 10-minutes of duration. As of now, there are eight contents of which five are purely immersive videos and three are interactive games. Cinema Ticketing kiosks are the preferred methods of ticket ordering, pickup, and medium of payment for many moviegoers who want to control the processor skip the line because they may be running short on time, or they simply wouldn't want to wait in the line. Ordering snacks and drinks at the kiosk is a great way to generate additional sales, as people have little extra time to peruse the menu at their own pace. A self-service kiosk serves a very specific purpose, so make sure it's equipped with the apt features that could bring great convenience to the patrons so as to enjoy their moviegoing experience.

(The author Jawahar B Lalla has spent over 3 decades in the self-service domain and currently runs a company dealing with self-service products & IT consulting company based in Mumbai. He has extensive exposure, domain knowledge, and best industry practices around self-service solutions)

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Profile for Network208

TheatreMagic ::: June - August 2019  

TheatreWorld is a guide to the cinema exhibition industry and technical design of a movie theatre published by Network208. TheatreWorld is t...

TheatreMagic ::: June - August 2019  

TheatreWorld is a guide to the cinema exhibition industry and technical design of a movie theatre published by Network208. TheatreWorld is t...