Page 1


Issue # 79 September-November 2017

The global display systems market has been getting quite fervent, especially with Samsung installing its first ever cinema LED screen for public viewing. The entrant has received positive response from all corners. However, relatively traditional projector systems such as 2K, 4K or laser still seem to enjoy the goodwill of exhibitors. There could not have been a better time for the arrival of Sony's first 4K laser projector -- yet another entrant into the laser projection market. South Korea's CGV Cinemas opened Asia's largest IMAX Screen, measuring 31 meters across and 22.4 meters top to bottom at its Yongsan location in Central Seoul. All set to create a revolution in Large Format Cinema segment is EPIQ Cinema, a Premium Large Format offered by Qube Cinemas. The first installation of around 100ft width is soon expected in India. Indian economy underwent a transformation phase with the implementation of the new Goods and Services Tax (GST). After the initial hiccups in comprehending and implementing GST, the economy is settling down, two months into the taxation regime. On the other hand, cinema owners in Tamil Nadu went on strike as they were left in the lurch due to state government's local body tax. After the intervention of the Chief Minister of Tamil Nadu, the matter is apparently resolved for the time being. The 2nd edition of Big Cine Expo (2017), recently held at Chennai, was a grand success, making it world's second largest expo for cinema exhibition by total footfalls. The 2-day event had everything for cinema exhibitors and a lot of networking opportunities for the cinema exhibition ecosystem. After the success of 2017, Big Cine Expo 2018 will move to a much bigger and central city of India -- Mumbai (venue: Sahara Star Hotel 5-star property). TheatreWorld is once again the media partner at the major trade shows: KinoExpo (19-22 September), ExpoCine (27-29 September), AIMC - Australian International Movie Convention (8-12 October) and ShowEast (23-26 October). See you all soon! Do not forget to pick your copy of TheatreWorld magazine at the shows!!! Raghavendra T Editor-Publisher DISCLAIMER - TheatreWorld Magazine does not warrant or assume any legal liability or responsibility for the quality, accuracy, completeness, legality, reliability or usefulness of any information, product or service represented within our magazine or web site. The information provided is for knowledge or entertainment purposes only. TheatreWorld Magazine does not endorse or recommend any article, product, service or information found within said articles or advertisements. The views and opinions of the authors who have submitted articles to TheatreWorld Magazine belong to them alone and do not necessarily reflect the views of TheatreWorld Magazine or its staff.


September-November 2017

Raghavendra T Editor-Publisher +91 9980 208 208

Authors & Writers Asra Shaheen Michael Karagosian

Asha Ranjith Business Development +91 9902 208 208

Varsha Naidu Subscription & Circulation +91 9108 208 208

Jagadeesh M Online & Social Media Printing Ramya Reprographic, Bengaluru Published by Raghavendra T on behalf of NETWORK208 11/1, 7th Main, Indiranagar 2nd Stage, Bangalore 560 038, India Tel: +91 80 2529 0208 Email:

Sandeep Mittal Founder Editor Publisher RNI # KARENG02795/10/1/2002-TC TheatreWorld is a quarterly publication, on the motion picture exhibition industry, for private circulation. It reaches out to subscribers, mainly theatre owners and trade professionals around the world. Additional copies are being promoted at major international industry tradeshows. TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information. Some of the information is compiled from industry sources, trade journals, company brochures for the benefit of readers, especially, theatre owners. TheatreWorld acknowledges with thanks the authors and publishers of these printed materials. Views expressed in the articles are those of the authors and not necessarily of TheatreWorld. TheatreWorld is a trademark under registration. The contents of TheatreWorld are under copyright registration. All rights reserved. Reproduction by any means in whole or part without written permission is prohibited. Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned. TheatreWorld does not take responsibility for the absolute accuracy of information published.



This issue of TW has two sets of page numbers - International pages TW-1 to TW-60 for TW, and India pages TM-1 to TM-30 for TM. TM is inserted between pages TW-54 and TW-55 of TW.



Carlos Marin

Inspiring Consumer Experience



CGV Yongsan

Asia's Largest IMAX Screen TW-32

Xinshidai MZC Cinema at

China's Liaoning Province TW-36

Vue Reopens its

Iconic Leicester Square Site




Kaptol Boutique Cinema & Bar

A Cosy Art-house Cinema

TW-38 Michael's Green Paper


TW-42 Review TW-48 Review TW-49 Review TW-50 Preview -


Samsung Debuts

World's First Cinema LED Display

TW-52 Preview TW-54 Preview TW-55





SPI Cinemas Enters Karnataka


Carnival Cinemas

First Multiplex in Raigarh TM-16


A 7-Star Signature Experience TM-22 KSS Miniplex Now Enters Goa TM-23



SRV Mini-Theatre

A Full-fledged Audio-Visual Facility


Dolby IMS3000:

Empowering India TM-26

Little Nap

Synonymous with Recliner Comfort TM-27

Qube Delivers

Premium Immersive Audio Experience to Cinemas


September-November 2017


Narasimha Chitramandira:

Serving Patrons with Quality & Care

AMC Theatres to Open a State-of-the-Art Movie Theatre in Texas

this growing community and we know our Guests will enjoy this premier entertainment experience, true to the Cinemark brand." At the Cinemark Abilene and XD Theatre, Guests will experience the comforts of a brand-new NextGentheatre which boasts cutting-edge technology and customer-preferred amenities including: •

Cinemark's Luxury Loungers that are electric-powered, plush, oversize recliners with footrests

A state-of-the-art viewing environment with wall-to-wall screens in all auditoriums

AMC Theatres and Seritage Growth Properties announced that AMC's newest theatre in Austin, Texas, will be AMC Tech Ridge 10, which is scheduled to begin construction later this year and is anticipated to open in 2019. The 45,000-square-foot, 10-screen movie theatre is expected to feature more than 1,000 AMC Signature Recliners, a MacGuffins adult beverage concept, AMC's expanded food and beverage offerings, and the latest in sight and sound technology. "Through AMC's greater comfort and convenience like our AMC Signature Recliners and reserved seating, enhanced food and drinks, and the best in sight and sound presentation, we're excited to deliver an amazing movie-going experience to our guests as the entertainment anchor at Tech Ridge," said Mark McDonald, executive vice president, Development, AMC. "We are pleased to expand our relationship with AMC and bring a state-of-the-art theatre to our Tech Ridge property," said Benjamin Schall, President and CEO of Seritage. "We look forward to delivering a


September-November 2017

multi-tenant retail destination that provides customers with great shopping and first-rate entertainment and creates enduring value for our shareholders."

Cinemark Announces Launch of New Theatre in Abilene Cinemark Holdings, Inc, a leader in the motion picture exhibition industry, today announced the grand opening of its new 12-screen theatre in Abilene, TX. The Cinemark Abilene and XD Theatre, located at 672 East Overland Trail, will feature Cinemark's NextGen cinema design concept, Luxury Lounger electric recliners in all auditoriums, a Cinemark XD auditorium and an expanded snack bar menu. "We look forward to opening our new state-of-the-art Cinemark Abilene and XD Theatre on the northeast side of the city," said Mark Zoradi, Cinemark's Chief Executive Officer. "It's been almost 20 years since a new theatre has opened in

A Cinemark XD auditorium. XD is the number one, private-label, Premium Large Format (PLF) in the world

4K digital projection powered by Barco projectors; RealD 3D capability

Enhanced sound systems that enable customers to hear the movies as the filmmakers intended

Reserved seating that can be secured online in advance, at the kiosk or box office

D-BOX motion seats

Concession stand featuring popcorn, Coca-Cola Freestyle fountain drinks, Starbucks coffee and favorite candy brands; plus chicken tenders with wedge fries, pretzel bites, individual-sized pizzas, hot dogs and Blue Bell Ice Cream

Special discount pricing for EarlyBird, Senior Mondays, Discount Tuesdays and Active Military

An arcade game room featuring the latest and greatest games with something for everyone from 8 to 80

A party room available for rental for birthday parties or other celebrations

Cinemark Announces Grand Opening of Luxury Theatre at Lincoln Square Cinemark Holdings, Inc, a leader in the motion picture exhibition industry, announced the grand opening of its new luxury theatre in downtown Bellevue at Lincoln Square South. The Cinemark Reserve Lincoln Square is a state-of-the-art theatre featuring six auditoriums with wall-to-wall screens, enhanced sound systems and Luxury Lounger reclining chairs. The 21-and-over theatre offers a full kitchen with seat-side service available throughout the show. Other amenities include a full bar and with table seating and exterior terrace. Guests can conveniently view movie show times, buy tickets and reserve their seats in advance at or just stop by the box office at 500 Bellevue Way NE on the third floor of Lincoln Square South. "We're looking forward to offering the downtown Bellevue community a brand new, state-of-the-art, luxury movie-going experience," said Mark Zoradi, Cinemark's Chief Executive Officer. "This is our second theatre in Kemper Developments' beautiful Lincoln Square, giving our Guests a choice to dine at their seats, enjoy a relaxing dinner in our lobby lounge or grab a craft beer on the terrace after work." At the Cinemark Reserve Lincoln Square theatre, Guests will experience a luxurious and

comfortable setting with cuttingedge technology and customerpreferred amenities including:

Enova Deal Signed on World Environment Day

Cinemark's Luxury Loungers that are ergonomic, electric-powered, plush, oversized recliners with extendable footrests and tables

Enova - the regional leader in integrated energy and multitechnical services - will supply solar power to four Majid Al Futtaim malls, delivering expected savings of AED 80 million.

Auditoriums featuring reserved seating and convenient online ticketing which allows Guests to ensure that their preferred and selected seats are available

Enova's first solar power deal with Majid Al Futtaim Properties was signed on World Environment Day, the United Nations' annual initiative to promote sustainability.

A state-of-the-art viewing environment with wall-to-wall

The deal is set to cut the four malls' carbon dioxide emissions by 3,200 tons per year - the equivalent of taking 700 cars off the roads- and will see the technology installed at Dubai's Mall of the Emirates, City Centre Deira, City Centre Mirdif and City Centre Fujairah. Following City Centre Me'aisem and My City Centre Al Barsha, the first malls to be fitted with solar panels a year ago, this new agreement covering four more UAE malls strengthens Majid Al Futtaim's pioneering role in the region and is the first solar project to involve Enova.

screens in all auditoriums •

4K digital projection powered by Barco projectors; RealD 3D capability

Enhanced sound systems that enable customers to hear the movies as the filmmakers intended

Seat-side order and delivery service from a full kitchen offering gourmet appetizers, delicious flatbreads and salads, hearty sandwiches and mouthwatering quesadillas, fish tacos and much more

An upscale, full bar serving beer, wine and cocktails

A crew-serve concession stand featuring popcorn, Coca-Cola fountain drinks and favorite candy brands

Solar panels contain photovoltaic cells, which absorb energy from the sun and convert it into electricity. The power generated is then fed directly into the malls' electrical network. Under this deal, about 12,500 panels will be installed across the buildings, covering an area of 25,000 square metres, including 1,020 car ports. Feasibility studies are underway with a view to rolling the project out across other assets. The scheme will enable Majid Al Futtaim Properties to generate 6,000 MWhof electrical energy annually, earning it points with the LEED certification system (Leadership in Energy and Environmental Design), the globally recognised green building benchmark. Enova's CEO, Anne Le Guennec, said: "Every day throughout the Middle East, Enova helps firms achieve their best performance and


September-November 2017

and leisure pioneer across the Middle East, Africa and Asia - will grow its existing portfolio of pioneering malls in Oman with City Centre Sohar. The mall, located in the Northern Governorate's historic capital Sohar, is due to open in late 2018.

environmental targets, freeing them to concentrate on their core business activities. Our energy management solutions are based on a comprehensive package of services, including design, commissioning, strategy and long-term maintenance - and when parts eventually expire we'll take them away for recycling." Benefiting from the global experience of its parent company, Veolia, Enova is able to offer a holistic and circular solution for when the solar panels will need to be replaced after an expected lifespan of around 25 years. The French firm, which created Enova in 2002 in partnership with Majid Al Futtaim Ventures, has helped previous clients recycle worn parts from its renewable energy systems in compliance with environmental legislation such as the European Union's WEEE (Waste Electrical and Electronic Equipment) directive, which requires solar panel importers and manufacturers to collect and process end-of-life equipment. FuadMansoorSharaf, Managing Director (UAE, Bahrain & Oman) Property Management, Shopping Malls for Majid Al Futtaim, said: "Investing in renewables aligns with Majid Al Futtaim's commitment to become a regional leader in environmental stewardship, set out in its ambitious Net Positive strategy and Renewable Energy White Paper. We want to lead by example by applying international best practices across our portfolio and have a positive impact on the communities we serve."


September-November 2017

Ibrahim Al-Zu'bi, Head of Sustainability at Majid Al Futtaim Holding, said: "At Majid Al Futtaim our sustainability mission is to enhance people's lives through sustainable real estate. We aim to slash water and energy consumption, creating more of these resources than we consume by 2040, and at least 5 per cent of energy used will come from renewable sources by 2018." Al-Zu'bi added, "We have made a concerted effort to apply bestpractice global green building standards across our premises across the region and have already introduced several energy efficiency measures thanks to the support of Enova. Majid Al Futtaim is excited to keep on building on the partnership with Enova to lead the way towards a more sustainable future."

Majid Al Futtaim to Develop OMR 45 Million City Centre in Sohar Majid Al Futtaim - the leading shopping mall, communities, retail

"As part of Majid Al Futtaim's growth strategy, we aim to be at the forefront of Oman's rapid development in the retail industry and bring the best shopping, food & beverage and entertainment experiences to Sohar with this contemporary urban project," said GhaithShocair, Chief Executive Officer Shopping Malls, Majid Al Futtaim Properties. "By introducing our renowned City Centre brand to Sohar, we will be enhancing the city's retail landscape with more than 130 diverse stores, a 8,400sqm Carrefour Hypermarket, a nine-screen VOX Cinemas, in addition to an array of dining and entertainment options. Majid Al Futtaim's investment in the city of Sohar underscores our commitment to creating great moments for everyone, everyday." With an investment of OMR 45 million, City Centre Sohar, conveniently located on Batinah Highway, will add 40,000m2 of gross leasable area to the Sultanate's booming retail sector. Sohar, a port city and major industrial hub, has seen substantial economic growth in recent years, which Majid Al Futtaim is keen to contribute to. The construction contract for City Centre Sohar has been awarded to the Oman-based company Al Turki Enterprise and the work will commence in November 2017. City Centre Sohar has set a target to achieve LEED Gold status - the coveted energy-efficient design certification - within three months of opening. This will include implementing sustainable building best practice with enhanced insulation, LED lighting and solar panels that will contribute to the centre's energy requirements.

Furthermore, condensation from airconditioning and ventilation systems will be used for irrigation. In addition to City Centre Sohar, Majid Al Futtaim Properties owns and operates the newly upgraded City Centre Qurum, as well as City Centre Muscat, which recently underwent an OMR 27 million expansion. Community-centred mall My City Centre Sur is also in the pipeline, as is Mall of Oman, set to be the Sultanate's biggest shopping centre and representing an investment of OMR 275 million.

Christie Projectors at MJR Cinemas Enthralls Audiences Installation of award-winning Christie projectors for the best visual experiences have ensured that MJR Universal Grand Cinema 16 in Warren, Michigan has thrilled movie audiences viewing major movie releases like Despicable Me 3, War for the Planet of the Apes and Spiderman: Homecoming this summer. MJR Digital Cinemas operate multiplex cinemas in 10 locations throughout Michigan and opened the Universal Grand Cinema 16 multiplex venue in Warren ahead of schedule, in time for the most highlyanticipated summer blockbuster season in recent years.


September-November 2017

The new Universal Grand Cinema 16 multiplex has 16 auditoriums and all feature Christie digital projectors, which deliver "the MJR Epic Experience" for moviegoers. The Christie installation at this newest MJR Digital Cinema venue are made up of eight Christie CP2215 Digital Cinema Projector and eight Christie CP2220 Digital Cinema Projector, which have earned a reputation as "industry workhorses" among Christie's global customer base. "Our industry supply partner Entertainment Supply & Technologies continues to delight us with their expert advice and professional manner in representing Christie products and other technologies of value to our firm, ensuring that we fulfill our vision of making MJR Digital Cinemas the best venues in the State of Michigan to view a movie," said Mike Mihalich, President, MJR. Barney Bailey, president and CEO, Entertainment Supply & Technologies, commented that "MJR Digital Cinemas and ES&T continue to work closely to deliver a fantastic experience, every time, to every MJR ticket holder. Working with recognized industry-leading manufacturers like Christie, we look forward to assisting our client with the development of more innovative venues in the future."

Christie, the Exclusive Projection Partner at Big Cine Expo 2017

Christie, a leader in creating and delivering the world's best visual and audio experiences, was the exclusive projection partner of Big Cine Expo 2017 at the Chennai Trade Centre, August 8-9. A Christie CP4220 DLP digital cinema projector, which delivers 4K resolution and 22,000 lumens of brightness, has been deployed for movie screenings throughout the event. In addition, Christie's valued partner UFO Moviez India showcased a static display of the Christie 6P laser projector featuring two Christie CP42LH 3DLP 4K RGB laser projector heads at its booth located at Expo Hall 3, #105. "There is a huge appetite for technical knowhow and equipment owing to the untapped potential in the cinema theatre market and Big Cine Expo aims to become a viable platform for the cinema industry in India," said Raghavendra T, Director, Big Cine Expo. "We are thrilled to have Christie, the market leader in cinema projection, as our associate partner. We are pleased to work with Christie to showcase the highperformance Christie CP4220 digital cinema projector for movie screenings. The CP4220 is one of the most reliable, cost-effective 4K DLP Cinema solutions available today and I'm confident that it will present a superior picture quality to the delegates at Big Cine Expo 2017."

Rajesh Patkar, Deputy General Manager, Christie India, commented, "We are delighted to serve as the exclusive projection partner of Big Cine Expo by supplying our highperformance and dependable CP4220 cinema projector for movie screenings. Delegates and visitors can also check out the Christie 6P laser projection system at UFO Moviez's booth, and I'm proud to note that the Christie 6P system offers premium large-format theaters, brightness and color levels that have never been achievable using other technology." Lin Yu, Vice President, Christie Asia Pacific, added, "India is one of the world's emerging economies with the entertainment sector occupying a dominant position. In fact, India produces the highest number of movies in the world and South India, in particular, has a massive movie industry with 6,000 of the total estimated 9,500 screens in the country. Christie is committed to the cinema market in India, and is wellpositioned to leverage on the rapid growth of this industry by supporting our partners and clients in delivering cutting-edge cinema technologies to Indian audiences for an exceptional movie-going experience." Besides its role as the exclusive projection partner, Christie also reinforce its position as an industry thought leader by participating in a panel discussion titled "The Next Generation Cinema Viewing Experience" on August 8. Christie was represented by Dr. Don Shaw, Senior Director, Cinema Sales, Christie Asia Pacific. As well, Shaw delivered a presentation titled "Illumination Options for Cinema" on August 9. The presentation focused on how Christie's full suite of cinema projection solutions - which include xenon and laser illumination - can bring value to exhibitors and patrons, and deliver the best and most immersive cinematic experience.


September-November 2017

Galaxy Theatres Selects Barco to Upgrade its DFX Auditoriums With a commitment to delivering a first-class cinema experience, Galaxy Theatres brings together the highest quality seating, service and technology to deliver the ultimate moviegoing experience to its guests. A long-time Barco customer, Galaxy made the decision to upgrade its DFX auditoriums with Barco laser projectors, choosing from a wide array of models to achieve the perfect match for every screen. "We promise our guests the best experience and with Barco's laser projectors, combined with Galaxy's renowned customer service, that's exactly what we deliver," said Rafe Cohen, President and Chief Operating Officer, Galaxy Theatres. "Barco's laser projectors deliver the best possible cinematic experience for our guests." DFX auditoriums will add Barco laser projectors to the existing multichannel, immersive audio system and Galaxy's famous reclining lounge chairs. The installations are set to be completed by the end of July and early August, and are located at Cannery Luxury+ in North Las Vegas, Green Valley Luxury+ in Henderson, and Legends IMAX Luxury+ in Sparks, Nevada; and Mission Grove Luxury+ in Riverside,

Riverbank IMAX Luxury+, and Tulare Luxury+ in California. The North Las Vegas location at Cannery Luxury+ was the first Galaxy Theatres location to install the new Barco laser projectors. This location is the first cinema to feature laser projection in the Las Vegas area. Installation has been completed and Cannery Luxury+ guests are able to experience the new projectors now. Barco offers the largest and most comprehensive portfolio of laser projectors in the industry, offering six Flagship Laser and nine Smart Laser projectors with a low total cost of ownership. Featuring the highest brightness in the industry, Barco laser projectors are ideal for illuminating premium large screens, especially for 3D movies. Exhibitors can economically outfit auditoriums or entire multiplexes thanks to the projectors' low power consumption and maintenance, long lifetime, and the elimination of lamps - while boosting image quality, and consistency over time, to unprecedented levels. "We are honored that our long-term cinema partner Galaxy Theatres is once again placing its trust in Barco to maintain a high-quality, cuttingedge approach to premium movie presentation," comments StijnHenderickx, Vice President Cinema at Barco. "Our wide portfolio of laser projectors offers an excellent value proposition, enabling our customers to efficiently and costeffectively deliver a rich entertainment experience to every guest throughout their entire circuit."

Sony Launches First HDR-ready 4K Laser Projectors Sony Digital Cinema 4K launched a brand-new family of 4K laser digital cinema projectors. The SRX-R800 Series is the first digital cinema projection system combining Sony's latest-generation native 4K SXRD with a long-lasting laser light source. With the latest advances in Sony's acclaimed SXRD optical panel technology, this achieves a contrast ratio of 10,000:1. This makes all SRXR800 models the ideal choice for delivering HDR content, giving cinema audiences an even more immersive entertainment experience. Ensuring superb native 4K image quality and natural colour reproduction, laser light technology offers highly efficient 'lamp free' operation and speckle free pictures. The long-lasting light source maintains 80% of original brightness levels for up to 35,000 hours of operation1, dramatically reducing maintenance needs compared with conventional Xenon lamps. Previewed at this year's CineEurope event in Barcelona, the SRX-R800 Series includes four2 DCI-compliant models. Ideal for small and medium sized auditoriums, the SRX-R810P and SRX-R815P are rated at 7,500 lumens and 15,000 lumens respectively. Ideal for larger theatres, the 15,000 lumen SRX-R810DS dual projection system is partnered by the SRX-R815DS with an impressive 30,000 lumen output - plenty for crisp, bright 4K presentation on today's Premium Large Format (PLF) screens. All four high-contrast projection systems can be readily configured for 3D screenings, delivering smooth, easy-on-the-eye images without 'flashing'. The SRX-R810DS and SRXR815DS dual projection systems make big-screen 3D presentations even easier, with no need for lens swaps.

Management System allows operators to set up projectors, manage content and create a complete show schedule. "We're delighted to give cinema owners an even wider choice of projection options" comments Oliver Pasch, Sales Director, Sony Digital Cinema 4K. "Complementing our highly popular R500 Series, the new R800 Series lets operators enjoy industry-leading Sony 4K image quality with the highest contrast ratio of any SRX series projectors to date, really giving audiences that increased realism in viewing".

IMAX & Cineplex Expand Partnership in Canada IMAX Corporation and Cineplex announced an agreement that will see the installation of two new IMAX auditoriums as well as the installation of a new IMAX VR Centre. An IMAX auditorium will be added at Cineplex Odeon Eglinton Town Centre Cinemas in Toronto, Ontario, and at Cineplex Cinemas Normanview in Regina, Saskatchewan. With both

sites expected to open in November 2017, the addition of these two auditoriums will bring the number of IMAX auditoriums in Cineplex theatres across Canada to 25. Additionally, the companies are also working together to install Canada's first IMAX VR Centre at Cineplex's Scotiabank Theatre Toronto. "Cineplex is a leading entertainment company and an excellent partner that shares our commitment to innovation," said Richard L Gelfond, CEO of IMAX Corporation. "It has led the way in expanding the IMAX network across Canada and is now the first to launch an IMAX VR Centre in the country. We believe the Centre will give audiences of all ages a new level of immersive entertainment experiences." "Offering our guests new entertainment choices and a variety of experiences is what Cineplex is about and we are proud to partner with IMAX on this venture," said Ellis Jacob, President and CEO, Cineplex. "The Centre, slated to open this fall, will offer our guests immersive, multi-dimensional virtual reality experiences, including movie entertainment content and games." Relocating the existing box office to the upper level of Scotiabank Theatre Toronto, Cineplex's new IMAX VR Centre will be situated adjacent to its main entrance. The Centre will feature a unique combination of premium technology and world-class content that lets users see, feel, move and play in new worlds in a powerfully immersive and realistic way, much like IMAX theatres offer moviegoers a differentiated and best-in-class film experience.

Projector operation is managed via a large, intuitive 15-inch colour touch panel. Seamless integration with Sony's and other compliant Theatre September-November 2017


With groundbreaking VR headset technology, 360-degree sound and sophisticated room tracking, players will be instantly transported into new interactive virtual worlds that are more realistic than anything imaginable. The design - proprietary to IMAX consists of multiple "pods" to allow multiple players to enjoy highly interactive, exciting, moveable VR experiences in an extremely social environment. The pods, which are designed to optimize user mobility and interaction in virtual environments, can be adapted for specific content experiences whether single or multi-user. IMAX launched its flagship pilot IMAX VR Centre in Los Angeles and its second location in New York City. The Company is set to open up to eight additional centres in North America, Western Europe and Asia in 2017. IMAX plans to use these pilot locations to test several factors, including the overall customer experience, pricing models and the types of content featured. If successful, the intent is to roll out the concept globally to select multiplexes as well as commercial locations such as shopping centers and tourist destinations.

IMAX Names JL Pomeroy as CMO IMAX Corporation announced the appointment of JL Pomeroy as Chief

Marketing Officer, effective July 11. Reporting to IMAX CEO Richard L. Gelfond, Pomeroy will lead the Company's global marketing efforts to ensure filmmakers, studios, exhibitors and moviegoers around the world embrace the power of The IMAX Experience. "IMAX is one of the world's most recognizable brands. As we continue to innovate and invest in new content and VR initiatives, our brand must evolve to reflect these new business priorities," said IMAX CEO, Richard L. Gelfond. "JL has a strong creative brand vision and a passion for content creation. Her success as an entrepreneur with a unique ability to ignite change will strengthen our brand and further cement IMAX as the global leader in immersive entertainment." Pomeroy is a senior marketing executive with 25 years of international experience in the luxury, media, and entertainment sectors where she established a reputation as a brand builder and change agent. Prior to joining IMAX, Pomeroy founded JumpLine Group, a brand activation agency with offices in New York, Los Angeles, San Francisco and London where she served as CEO, creating innovative marketing campaigns and experiential activations to drive consumer engagement. Pomeroy's passion for film has been evident throughout her career. She expanded JumpLine Group by creating a film and digital content division, BehindTheLine Productions. There she developed and produced "Live From New York!" a documentary about Saturday Night Live, which had its world premiere on opening night at the Tribeca Film Festival. Prior to JumpLine Group, Pomeroy served as Publisher with Modern Luxury Media where she launched Front Desk Los Angeles, a high-end city magazine. Pomeroy also was the Vice President of Sales and Marketing, North America for Cartier where she grew brand awareness and


September-November 2017

market share for Cartier, Montblanc, and Alfred Dunhill. "IMAX has been a trailblazer in entertainment technology for nearly 50 years," said Pomeroy. "The brand has long represented the ultimate movie-going experience, and is uniquely positioned to become the leader in immersive content. I am thrilled to be joining this incredible company at such a pivotal time as IMAX continues to shape the future of entertainment." Pomeroy is a graduate of California State Polytechnic University, Pomona with a Bachelor of Science in Marketing. She currently lives in New York City.

Dolby Celebrates 100th Dolby Cinema Opening Dolby Laboratories, Inc announced the opening of its 100th global Dolby Cinema location at AMC South Bay Galleria 16 in Redondo Beach, California. This global milestone highlights the strength of Dolby Cinema, with more than 325 Dolby Cinema sites installed or committed, as well as amazing studio support with more than 100 titles released or announced. Dolby Cinema is a premium cinema offering for moviegoers that combines spectacular image and sound technologies with inspired design to deliver the total cinema experience, making every visit a completely captivating cinematic event. Dolby Cinema enables richer and more action-packed storytelling through Dolby Vision and Dolby Atmos. The Dolby Vision projection system, which uses state-of-the-art

optics and image processing, delivers high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a dramatically different viewing experience that presents strikingly vivid and realistic images, making viewers feel like they are inside the movie's world. The Dolby Vision laser projection system was co-developed with Christie, which supplies, installs, and services all the projector systems, which can only be experienced at Dolby Cinema locations. Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action than ever before. "It is very gratifying to see top filmmakers and industry creatives

whose first choice is to showcase their work in Dolby Cinema," said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. "Audiences continue to embrace Dolby Cinema as well. The rapid growth of Dolby Cinema to 100 locations shows that movie lovers around the world are hungry for a truly immersive experience with state-of-the-art images and sound that make them feel like they are inside the story."

Qube Cinema Launches Epiq and Cheers Qube Cinema launched Epiq, a Premium Large Format offering at Big Cine Expo 2017. Epiq uses high contrast RGB laser projection on a screen with a 1.89 aspect ratio and immersive sound. Content for Epiq will be mastered in 4K resolution and specially graded for high contrast projection.

Every aspect of the Epiq cinema, from its stadium seating and viewing angles to its acoustics and lighting is designed to enhance the movie experience and ensure that every seat is a perfect seat. The Epiq Premium Large Format could be the key to revenue growth in cinemas as technology continues to change the movie going experience. "Globally the market for PLF continues to grow. The total number of PLF screens has exceeded 2,500 worldwide. The PLF market in India is at a nascent stage and is expected to grow quickly. With Epiq, Qube Cinema will provide exhibitors and filmmakers an opportunity to create a far superior theatrical experience, thus driving greater traffic to theatres, and we will do this at a very reasonable cost," said Harsh Rohatgi, President of Qube Cinema Technologies. The other highlights at the Qube Cinema Booth at Big Cine Expo included Justickets and Cheers.

GDC Theatre Management System Stands at No. 1 Spot in India GDC Technology Limited, a leading global provider of digital cinema solutions, announced that its GDC Theatre Management System (TMS) stands at the top spot in India's cinema market with leading cinema chains in the country selecting the GDC TMS solution. To date, more than 1,000 screens, among nearly 3700 DCI-compliant 2K/4K screens, have been installed with GDC TMS2000 in India. This represents close to 30% of India's total DCI-compliant screen count and the sales are projected to grow rapidly as more operators in the country become familiar with the innovative features and key benefits. Globally, over 22,000 screens rely upon the GDC TMS to improve operational efficiency. As the supplier of choice for the country's leading chains, sales of GDC Technology solutions reached their current number one position due to their high reliability, ability to improve productivity and operational efficiency, and their compatibility with all digital cinema equipment. More importantly, the solutions meet the requirements of the country's top cinema operators to offer the finest possible customer service. GDC Technology was selected as the best-positioned company to meet the current and future needs of India's prestigious customers. GDC TMS-2000 features robust capabilities, including integrated screen monitoring with playback and equipment status displayed on a single access point, an enhanced Content Manager enabling centralized content and KDM management and an intelligent Show Scheduler which alerts users regarding missing CPLs and invalid KDMs. This year, additional features designed to reduce user workload during cinema operations were developed for the GDC TMS. These include:


September-November 2017

Auto SPL Generation: SPL is generated automatically based on POS movie title, showtime and screen capability.

Auto Pre-Show Assignment: Template to automatically insert pre-show advertisements and trailers from a configurable set of rules.

Auto KDM + DCP Ingestion: KDMs and DCPs are automatically detected and ingested into the TMS server and media server.

"Customers today have raised the bar about what they expect from the cinema viewing experience, including audio and visual enhancements, movie content variety, and even the physical comfort of theatres. Our role is to keep being responsive to the market changes and expectations, and continually improve the theatre management system to offer exhibitors a complete solution for management of the digital cinema workflow, and achieve the greatest possible efficiency under centralized control' said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. Furthermore, GDC QualityManager is an optional module and is an excellent value add-on that brings crisp colour, crystal-clear audio, and the right level of projector brightness. In addition, the GDC TmsRemotemobile app extends theatre management to mobile platforms for complete ease of use. Besides supporting more than 30 pre-qualified POS systems, GDC TMS2000 seamlessly integrates with all leading cinema equipment brands.

MBO Cinemas together with AAM Embraces Automated Operations Arts Alliance Media (AAM) together with the Goldenduck Group have announced that leading Malaysian exhibitor MBO Cinemas has fully deployed AAM's enterprise TMS software solution, Producer. MBO Cinemas is the first exhibitor in South East Asia to centralise all their operations at head office with Arts Alliance Media's Producer. From one central point at head office, MBO can monitor and manage all content, KDMs, reporting, and pre-show advertising and trailers. Mariam El Bacha, Director of Operations at MBO Cinemas, said of the deployment "Producer has revolutionised our operations. It allows us to control our cinema circuit in the way we want much more easily, and the improved visibility means we can resolve issues quickly and maintain our high customer service standards. Taking full advantage of Producer's automations means building our playlists is faster, more flexible, and more accurate." Producer is designed to control and monitor the status of all the sites in a circuit, displaying playback details in real-time and highlighting any upcoming issues for proactive resolution. Content can be managed remotely and pre-show packs of ads and trailers built from head office saving staff time at sites and reducing the possibility of human error. Since deploying Producer, MBO's content and monitoring operations have been handled by a single staff member at head office. Successfully

streamlining operations and automating sites' day to day tasks has afforded staff time to add value in other customer-facing areas. MBO Cinemas has been using AAM's Theatre Management System, Screenwriter, to manage content, playlists and scheduling on all 200 of their screens for four years. Upgrading to Producer extends and centralises that functionality, providing MBO with improved control and visibility across their circuit's operations. John Aalbers, CEO at Arts Alliance Media, added "MBO are one of our most forward-thinking customers. We are delighted that they have embraced the concept of full automation and centralised operations. This is clearly an emerging trend in Cinema focused on enabling superior accuracy and quality as well as more aggressive cost control."

Eclair & EuropaCorp Announce the EclairColor Release Eclair, a leader in content services for the motion picture and television industries in Europe and EuropaCorp announce that Luc Besson's latest film, "Valerian and the City of a Thousand Planets", will also be available in EclairColor and in 2D in select cinemas in France and in Germany. "Valerian and the City of a Thousand Planets" will be released on 20th July in Germany (Universum

Films) and 26th July in France (EuropaCorp Distribution). "We are delighted that spectators will be able to discover one of the most eagerly-awaited blockbusters of the year with our high dynamic range technology. EclairColor provides exceptional image quality and increases the impression of being in the thick of the action," explains Christophe Lacroix, Senior VicePresident of Eclair. "EclairColor enhances the spectacular effect of Valerian, with heightened contrast and a wider colour range. It is also the first science-fiction film available in EclairColor and the 26th launched in France since 1st January." "We are delighted to have been able to use EclairColor on this film. It is a considerable improvement in terms of image quality, brightness and colour ", stated Agnès BergerSebenne, post-producer of the film. "It really has brought out the best in Valerian and the City of a Thousand Planets." For MaximeRigaud, Managing Director of CinemaNext France, "the advantages our technology provides are clearly visible to all - general audiences and professionals alike and it is available at a very competitive price. EclairColor considerably improves the projection quality of 2D films and thus brings a new dimension to the movie-going experience. Cinemas can consistently project both EclairColor mastered content as well as standard content ("DCI"). "Valerian and the City of a Thousand Planets" is the new film by Luc Besson adapted from the sciencefiction comic strip series by Pierre Christin and Jean-Claude Mézières that inspired a whole generation of artists, writers and film-makers. In the 28th century, Valerian (Dane DeHaan) and Laureline (Cara Delevingne) are special spatio-temporal agents charged with keeping order throughout the human territories. On assignment from the Minister of Defence, the two undertake a mission to the extraordinary

intergalactic city of Alpha, an everexpanding metropolis where species from across the universe have converged over centuries to share knowledge, skills and culture. At the centre of Alpha is hiding a mysterious dark force, which threatens the peaceful existence of the City of a Thousand Planets. Valerian and Laureline must race to identify the terrible threat and safeguard not just Alpha, but the future of the universe. EclairColor is a revolutionary new technology combining the science of colours with the optimisation of select projection systems to achieve image projection of unprecedented quality. Brighter, sharper, with more depth of field, more density and more detail, the images produced by EclairColor technology have better contrast and greater fidelity, better reflecting the colour initially intended by the creative teams. 95 cinemas are equipped with EclairColor or contracted to date, 46 in France and 45 in Germany.

Meyer Sound LEOPARD "Exceeds the Ordinary" Tachikawa Cinema City is known throughout the Tokyo metro area for supporting its first-run feature showings with superior audio quality. In fact, patrons entering the largest screening room in the multi-theatre complex know immediately that an extraordinary sonic experience awaits them as new twin arrays of Meyer Sound LEOPARD line array loudspeakers for the left and right channels are in full view beside the screen. The improvement has been noted by audiences, and in the box office receipts. "We have gained a reputation for sonic realism beyond that which can be heard in other theatres," states Takeshi Toyama, head of the

September-November 2017


Expocine 2017, held in SĂŁo Paulo, Brazil from Sept. 27-29 at the Convention Center FreiCaneca, booth #s 48 & 49 alongside Bardan Cinema, Philips, Klipsch, and DepthQ.

planning office at Tachikawa Cinema City. "Our audience numbers were up 30% in 2015 over the previous year, and in 2016 the numbers extended even further. Of course, this is not due only to improving sound quality, but we have no doubt that the Meyer Sound system has proven its ability to add depth and subtlety to the cinema experience." The screen channels comprise left and right arrays of six LEOPARD line array loudspeakers flown under a 900-LFC low-frequency control element, with a hidden center array of eight LEOPARD loudspeakers also suspended under a single 900-LFC element. Additional LFE power comes from two 1100-LFC lowfrequency control elements, and 12 HMS-12 surround loudspeakers are deployed around the room perimeter. Four discreet MM-4XP loudspeakers enhance sonic detail for the rearmost seats. The system was supplied by ARTWIZ (formerly ATL) of Tokyo, the Meyer Sound dealer for Japan. "Our goal in choosing a LEOPARD system was to exceed the ordinary level of cinema sound," emphasizes Mr. Toyama. "We designed our sound system to precisely and faithfully reproduce the sound as recorded on the mixing stage." The visibly dominating LEOPARD arrays were a particular sensation during a recent re-screening of Mad Max: Fury Road, which features a scene with the heavily speaker-laden "Doof Wagon" roaring across the desert to the accompaniment of


September-November 2017

aggressive rock music. "It was a huge success," recalls Mr. Toyama. "Fans were taking pictures of LEOPARD and 1100-LFC and uploading them to Twitter and Instagram." The new system was a staged installation, with the 1100-LFC elements arriving in 2015, the LEOPARD arrays installed in 2016, and the new HMS-12 surrounds completing the project. Studio A, the largest auditorium in the Cinema Two complex, seats 382 and also features a Sony SRX-R320 digital cinema projector and a 4.45 m x 10.5 m silver screen. Prior to the renovation, the audio system was anchored by Meyer Sound MTS-4A main loudspeakers supported by 650P subwoofers and UPJ-1P VariO loudspeakers as surrounds. The original Cinema City complex was opened in Tachikawa in 1994, with Cinema Two opening nearby the following decade. Cinema Two houses five theatres with a total seating capacity of 1,245.

Severtson Announces Giant Quickfold Cinema Projection Screens Severtson Screens, a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, announced the launch of the new Giant QuickFold Screen Line during

"Our new QuickFold screens are easily portable that can be set up and taken down quick and easy," explained Toby Severtson, president and CEO of Severtson Corp. "What makes them so unique and practical are the virtually limitless applications. It can be customized up to 500inches (41.7 ft.) diagonally, making them the ideal solution for multipurpose auditoriums, such as in commercial, university/school, house of worship, museum, and pro AV situations that require large commercial or cinema-sized screens, but not in a permanent static installation." Severtson's new Giant QuickFold Screen Line includes dual frame construction for superior support and to prevent hour-glassing of the screen. Additional options include choice of multiple perforations, Silver 3D and Stellar White gains, and dress kits. "The screens break down into a custom-built case depending on the size of the screen, thus making them incredibly portable," added Severtson. "Our revolutionary coating allows the screens to be folded both for shipping and then for regular use. It's the perfect answer for what was once an impossible scenario for a large format cinematic 3D screen." Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world,

including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD&DepthQ, and RealD. Having celebrated its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family's extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

Volfoni Strengthens Leadership Team with New Appointment Volfoni, the leading European provider of 3D technology, announced that technology industry veteran Allen Schoonmaker has joined the Company in the newly created role of Chief Marketing

Officer. An accomplished marketing executive, Mr. Schoonmaker has successfully defined and implemented marketing and branding strategies for both private and public companies. The appointment of Mr. Schoonmaker is the latest step in the Company's effort to strengthen its leadership team as it capitalizes on the growing demand for high performance and high efficiency 3D cinema systems. Mr. Schoonmaker joins a seasoned leadership team at Volfoni with many years of experience in the cinema industry. "As we rapidly pursue the transformation of Volfoni's business, we recognize the need to place more focus and energy on our marketing efforts," said Thierry Henkinet, CEO of Volfoni. "We are excited that top talent in the tech industry wants to join Volfoni. Allen brings an impressive blend of both strategic and tactical marketing expertise, and we are delighted to have him on board at such an exciting and pivotal time for the company." "Volfoni is a recognized leader in the 3D cinema field, and the company is well positioned to innovate and grow. I am thrilled to be joining the Volfoni team at such a defining time for the company, as well as the industry," said Mr. Schoonmaker. Previously, Mr. Schoonmaker served as Head of Marketing for SpeedCast Limited, where he drove the transformation of SpeedCast from a small regional player into a leading brand within the satellite services industry. He also helped to guide the company from a privatization through to an initial public offering on the ASX stock exchange. In his position as Chief Marketing Officer, Mr. Schoonmaker will be responsible for all global marketing activities including marketing strategy, branding, messaging, advertising, public relations, vertical marketing, analyst relations, alliance marketing and marketing communications.

QSC Wins Third Consecutive Cinema Manufacturer of the Year Award

For the third year in a row, QSC Cinema was honored with the prestigious “Teddy” Award, an annual award voted by dealer members of the International Cinema Technology Association (ICTA). The award recognizes the ICTA Manufacturer who best exemplifies the progressive principles of product development, and provides the dealers with service and up-to-date technical and sales information, while supporting the status of their product without qualification. The Teddy Award was presented to QSC at the recent annual ICTA Convention in Berlin, Germany. “It is extremely gratifying to be recognized by our loyal Dealers in this way,” says Barry Ferrell, Senior Vice President and Chief Strategy Officer of QSC. “Excellence is something we strive for at QSC, and this type of recognition is an indication that we are progressing toward our goal of providing the best products, service, and support for our customers and their endcustomers.” Ferrell also heads the Cinema business unit for QSC. This is the fourth time that QSC has won this honor, and the first time in the history of the award that a manufacturer has won it three consecutive years in a row. In September 2016, QSC acquired UltraStereo Labs (USL), who had won the Teddy award six times.

September-November 2017


4DX Now in Austria CJ 4DPLEX announced that 4DX - the world's first and leading 4D cinema technology for feature films launched in Austria on August 2. The first 4DX location in the country is opening through a previouslyannounced partnership with Hollywood Megaplex, as CJ 4DPLEX continues to expand its reach throughout Europe. With this opening, 4DX is now available in 49 countries around the world, and 17 in Europe. Located at Hollywood MegaplexGasometer - the number one theatre south of Vienna, boasting 15 screens and more than 3,000 seats - the 4DX-equipped auditorium will feature state-of-theart moving seats and environmental effects such as wind, rain, fog, bubbles, various scents, and more. The first film being shown in the premium format will be War for the Planet of the Apes, which has already seen success in 4DX in other markets internationally. Since making its European debut in 2012, 4DX has expanded throughout the continent and is now operating in Russia, Hungary, Poland, the Czech Republic, Bulgaria, Croatia, Ukraine, the United Kingdom, Switzerland, Romania, Turkey, Portugal, Slovakia, Serbia, Norway, France, and Austria. As of August 2017, more than 6,900 4DX seats have been installed at 53 screens in these 17 European countries, with the capacity to accommodate nearly 12.6 million moviegoers per year throughout the continent. The European 4DX footprint accounts for 13 percent of the 395 4DX screens worldwide. "As pioneers in the Austrian movie industry, we are thrilled to bring this luxury, innovative technology to our moviegoers," said Mario Hueber, CEO of Hollywood Megaplex. "Opening this first 4DX site at our Gasometer location is an incredible milestone for us and we are excited for the positive response from our patrons."


September-November 2017

Hollywood Megaplex is the second largest multiplex exhibitor in Austria, currently operating five theatres and 56 screens. In addition to Gasometer, Hollywood Megaplex locations include the capitals of Tyrol (Innsbruck), Lower Austria (St. Polten), and Upper Austria (Linz) - the latter being the home of Austria's top-grossing theatre.

Horizon Cinema Plans to Open Dolby Atmos Multiplex in Russia Dolby Laboratories, Incand Horizon Cinema announced that Horizon plans to open a brand new Dolby Atmos multiplex in Russia. The 13-screen multiplex, set to open by the end of 2017, will be the biggest Dolby Atmos multiplex in Russia, based in Rostov-on-Don. Each screen will be equipped with the Dolby Integrated Media Server, IMS3000, the Dolby Multichannel Amplifier and SLS 3-Axis Speakers. The combination is designed to give audiences the most spectacular, fully immersive cinema experience available to date and offer a complete, integrated solution from 5.1 to Dolby Atmos, regardless of the size of an auditorium. Horizon has selected Cinemeccanica as its chosen technical partner and integrator to support with the installation of this significant project. The announcement follows Dolby's recent milestone of surpassing 100 Dolby Atmos screens in Russia and CIS. Dolby Atmos has quickly become the preferred choice for next generation sound in the cinema and has been embraced by major studios, directors, and exhibitors around the world. Currently, more than 2,800 Dolby Atmos screens have been installed or committed to in more than 75 countries. Over 700 titles have been announced with support from all major Hollywood studios. "We are seeing a growing trend of multiplex wide Dolby Atmos installations by exhibitors, like Horizon Cinema, who are looking to

deliver a state-of-the-art sound experience to every moviegoer visiting the complex," said Fritz Deininger, Senior Director of Cinema, Dolby Laboratories. "Dolby Atmos has seen fantastic momentum in Russia and the CIS. We look forward to working with Horizon to open Russia's largest multiplex wide deployment which promises to deliver an amazing experience to more moviegoers within the region." "This new, luxury 13-screen Horizon Cinema will deliver the ultimate experience to audiences in Russia," says Dan Polonsky, General Manager, Horizon Cinema. "We are proud to be the first exhibitor in Russia to have all screens equipped with Dolby Atmos and we are confident that our collaboration with Dolby will offer a new level of quality and entertainment for cinemagoers in Rostov-on-Don."

Freedeo and Volfoni to Join Forces in a Strategic Alliance Freedeo and Volfoni announced that they have agreed to form a new worldwide strategic alliance. The principal focus of this alliance will be on technology, with a strong collaboration in areas such as:Research in new breakthrough technologies with unique IP (Intellectual Property); Development of next generation of "high performance" products and systems; and Reinforcement of manufacturing structures both in Europe and China. As a direct and immediate consequence, the two companies have agreed to fully dismiss all their pending legal litigation in China. Freedeo and Volfoni believe this event will become a new landmark in the industry. This alliance will also enhance each company's market position, and accelerate the penetration of both companies in the cinema 3D market both in China and the rest of the world.


Flik Cinemas

First Luxury Offering in Doha With their first four-screen facility at Lagoona Mall, Flik Cinemas brings luxurious cinematic experience for the moviegoers of Doha, Qatar. Flik Cinemas makes inroads into Doha, Qatar with their first fourscreen facility at Lagoona Mall. The cinemagoers of Doha now get to indulge in premium cinematic experience with the luxury brand's first of many theatres in the country. At Lagoona Mall, FLIK Cinemas, an Al Mana Group company, will "deliver an unprecedented cinematic experience in opulent surroundings, where modern technology meets the classic art of filmmaking."

Premium Luxury at Your Service The new cinema offers four screens and a total of 172 seats and is the first dedicated Platinum and Gold Class multiplex in the GCC region. The

cinema is equipped with reclining leather seats accompanied by small tables. Platinum seats come with individual iPads through which viewers can order snacks and drinks, delivered directly to their seats. The menu has been carefully designed by Fauchon Paris, offering a wide variety of elegant cuisine to be ordered from and delivered to the client's seat in the Platinum theatre.

A personalised service waiter will also be available at the touch of a button via the personal iPad. Food and beverages ordered will be delivered on a tray service, while blankets and pillows are also available. The company noted that FLIK is the "first cinema" in Qatar to use the world-leading combined cinema technologies of Christie Digital Projection and Vive Sound. The cinema chain is operated by Al Mana Group. Al Mana is a Qatari conglomerate operating over 55 companies in 8 countries and employing over 3500 personnel. Two further multiplexes are expected to open in near future at Mirqab Mall on Al Nasr Street, with 1,000 seats and eight screen, and Doha Mall in Abu Hamour, with 1,400 seats and eight screens, including the wide-screen FlikMax concept.

September-November 2017






September-November 2017

• SPECIAL STORY • One of the well-known cinema chains world over, UCI Cinemas is a brand that focuses on customer experience. Carlos Marin, Managing Director, UCI Cinemas, has played a pivotal role in making it the largest multiplex cinema in Brazil. He will receive the "International Exhibitor of the Year Award" at ShowEast 2017. United Cinemas International (UCI Cinemas) is a brand of cinema, currently operating in Brazil, Austria, Germany, Italy and Portugal. In Brazil, UCI cinemas are owned by National Amusements. Customer experience is a major focus of this trusted brand. Carlos Marin, Managing Director, United Cinemas International (UCI), will receive this year's "International Exhibitor of the Year Award" at ShowEast. Marin will be presented with this special honor as a part of the International Awards Luncheon on October 24 at the Loews Miami Beach. Marin was born in Barcelona, Spain and graduated with a degree in Economics at the Universitat de Barcelona and also holds an MBA in Business Administration from the Universitat Autònoma de Barcelona.

He moved to Brazil in 1996 and became the Director of Finance at United Cinemas International. In 1998, he helped lead the opening of UCI's first multiplex and since then it has become the largest multiplex cinema in Brazil. In 2003, Marin was promoted to Managing Director and following his promotion in 2005; National Amusements took over the UCI's shares in Brazil. Since its arrival in Brazil, UCI has opened 23 multiplexes with 194 screens in 12 cities across the country: Rio de Janeiro, São Paulo, Recife, Fortaleza, Curitiba, São Luís, Campo Grande, Manaus, Ribeirão Preto, Salvador, Juiz de Fora e Belém. Running four of the seven highest sites in attendance in Brazil, UCI is

always searching for the best technologies and for more innovation. In 2001, UCI was responsible for the first digital screens in Brazil and in 2010, UCI partnered with Sony, to bring 4K technology in Brazil exclusively to UCI Cinemas. In 2011, UCI Brazil presented the first IMAX screen in Rio de Janeiro and incorporated a new concept to the company, the VIP Deluxe theaters, with special guest services, private lounges, luxury seats and a special menu. Currently UCI is the largest IMAX operator in Brazil and under Marin's leadership, UCI opened their first 4DX theater last June. Excerpts from an interview with Carlos Marin: Congratulations on being the recipient of the "International Exhibitor of the Year Award" at ShowEast! What does this recognition mean to you? Thank you very much. It means a huge motivation to continue improving the quality of my work every day. After 29 years in this business, it's a recognition for the team we have been building on over the years. National Amusements (NAI), our parent company, best owed its trust in me from day one. And my family always understood my passion for this industry and gave me the energy and inspiration to keep going.

September-November 2017


• SPECIAL STORY • Tell us about UCI's presence and its screen count? The UCI Group, which comprises JV partnerships with Severiano Ribeiro and Orient groups, operates 194 screens in 23 sites located in 12 cities; seven of the cities among the top 10 most populated cities in Brazil! The highest concentration of the UCI business is in Rio de Janeiro, where our Head Office is based, as well as the UCI's flagship at NYCC's mall with 18 screens and 4000 seats (the most successful cinema in Brazil since its opening in 1999). The UCI operation is especially strong in three main cities in the North-East of the country (Salvador, Recife and Fortaleza) and also has very good operations in the São Paulo market. Since 1997, when UCI's first multiplex was unveiled, it has become one the largest multiplex cinema chain in Brazil. How do you see the transformation of the company? When I look back I cannot believe it's the same company. I still remember when we were looking for our first office space, hiring our first batch of employees and buying the first set of computers. Back then, the multiplex concept was completely new in a market operated only by Brazilian companies. To establish our business and build relationships was a challenge. The company's


September-November 2017

transformation has been conditioned by the turbulences in the Brazilian economy. We have had to adapt to certain structural changes along the line. When UCI became a NAI's subsidiary in 2005, it was an inflexion point. The main expansion period of the company happened and the focus on the customer service brought more resources to prepare the company for the next transformation. Born and brought up in Spain and then moving to Brazil for work, how was your personal journey of understanding the nuances of a different country and its culture?

Moving to Brazil to work and live in a different culture was indeed a challenge. But I always saw it as an opportunity to learn and improve as a professional and an individual. Living without family in a new culture and country, I tried to seek as much information as possible about Brazilian market, its people and their business culture. This was a very important period. This is something that you have to live for yourself. Taking a retrospective look, Brazilian cinema industry has witnessed many ups and downs. How would you describe the present scenario of cinema and cinema exhibition? Just like cinema world over, the Brazilian film industry has gone through many challenges to get consistency in terms of commercial diversity. In the last few years, the content has concentrated on comedies. With growth and increase in shopping malls across the county, the screen count has increased year by year with the consequent rise in tickets sold. However, the economic crisis has slowed down the opening of new shopping malls as well as the new screens. But the market is still performing well and Brazilian exhibitors are introspecting their own investments in the existing operations to increase the level of profitability.


Tell us more about the Brazilian cinemagoers and their expectations. The one word to describe Brazilian cinemagoers is "enthusiastic". Brazilians are very enthusiastic and this reflects in their leisure and entertainment choices. One can experience the way the audience engage with the films inside the auditorium. As Brazil has a young population, it is common to see families going to the cinemas. Animation films and films based on comic characters do well in Brazil.

operation not forgetting the basics (projection and sound and seats quality as well as hygiene). We also focus on Large Format screens with IMAX and XPLUX (NAI's PLF auditoriums all equipped with immersive sound DOLBY Atmos); UCI DELUX auditoriums with reclining seats, exclusive lounge with food service that can be order inside the auditoriums; SUPER SEATS (extra large seats) in some rows of

conventional auditoriums, coffee shops and now the 4DX experience. The goal is to satisfy our customers with their preferred moviegoing experience for each moment. When it comes to technology, UCI has always been on the top of things - whether it's the largest IMAX operator in Brazil or opening the first 4DX theatre. What next can we expect from UCI?

Brazilian moviegoers are very curious and receptive to new technology and services. Social media is widely used as a medium to share cinema experience. When Brazilian moviegoers are given value for their money, they become loyal customers. What in your opinion is the USP of UCI? As part of the National Amusements, we pay attention to detail. For us, it is important to have a consistent

September-November 2017


• SPECIAL STORY • We would like to provide our customers all possible cinemagoing experiences. We want to make cinema a place where they look forward to spending time with their family. We can provide something that nobody has by improving the quality of projection using laser technology and creating a unique experience using virtual reality. These are the two aspects that UCI is working on. Tell us more about your expansion strategy. The organic growth will be slower until the growth of new shopping malls picks up again. In the meantime, a new site will be operational this year and some existing sites will have additional auditoriums, increasing the UCI screen count. We will be looking at opportunities that make sense for us in primary markets. UCI is not going to expand to get more market share without payback. There needs to be a healthy expansion to gear up for the consolidation of the market. In an industry that is booming with multiplexes, what could be the game changer in your opinion? I see two possible game changers. One is specific to Brazil i.e. an irrational increase in the level of


September-November 2017

screens saturating some markets, which will impact the moviegoing experience. At global level, the game changer is the VOD and streaming companies. The reduction of the exhibition window in my opinion would be harmful to everyone in the long run.

As the Managing Director of UCI, what is your vision and mission for the company? It's the customers, employees and stakeholders who make a company. We need to build a company that is able to find the point of balance to satisfy them all!


CGV Yongsan

Asia's Largest IMAX Screen

CGV Cinemas, the leading exhibitor in South Korea, unveiled Asia's largest multiplex IMAX screen at its revamped Yongsan location in Central Seoul. The screen is approximately five times larger than a standard theatre screen. CGV Cinemas, the leading exhibitor in South Korea, unveiled Asia's largest multiplex IMAX screen at its revamped Yongsan location in Central Seoul on July 18th. The Yongsan IMAX screen is currently showing Christopher Nolan's Dunkirk, with showtimes selling out soon after going on sale. The new CGV Yongsan features a total of 20 screens and 3,888 seats. Beyond the IMAX screen, the

The largest IMAX screen in the world remains at the standalone IMAX in Melbourne, which measures 32 meters wide by 23 meters high. Until late last year, the title belonged to the Darling Harbour location in Sydney, which measured 35 meters across. That location is being renovated and will be reopened in 2019.

location also boasts the first 4DX Screen X venue, which combines the 4DX technology, which employs moving chairs and wind, rain, fog and scent effects, with the panoramic three-screen 4DX technology. Another screen is dedicated to filmmaker PARK Chan-wook and will exclusively show arthouse fare. Part of the ticket sales for the theatre will go towards supporting the local independent film industry.

The screen is approximately five times larger than a standard theatre screen, measuring 31 meters across and 22.4 meters top to bottom. The IMAX projector beams an image that is about 50% brighter than normal venues and twice as sharp.

September-November 2017



Xinshidai MZC Cinema at

China's Liaoning Province

Xinshidai MZC Cinema has chosen Christie Vive Audioto deliver outstanding immersive audio to moviegoers at its grand cineplex. Christie is a world leader in creating and delivering best audio visual experiences. Located in Benxi, in China's Liaoning Province, the recently opened 700seat cineplex consists of five halls, including a Dolby Atmos certified flagship auditorium in Hall 2, as well as a specially configured VIP auditorium that offers a premium movie-going experience. This is the first cinema complex in China's northeastern region to be equipped with Christie's cinema audio solution that combines planar ribbon drivers, line array speaker design and Class D amplification to provide an unmatched cinema sound experience.


September-November 2017

"We are delighted to have Christie Vive Audio fitted in our flagship auditorium of this cineplex, which is the most modern and luxurious theater in the entire northeastern region of China," said Kexin Zhang, Manager, Xinshidai MZC Cinema. "Christie Vive Audio has established an impeccable track record of delivering highly realistic and immersive audio to cinemas around the world, and we are confident that our audiences will be mesmerized by the rich, dynamic and detailed sound quality that fills this auditorium."

Unleashing the Potential of Digital Cinema Jianhua Hu, Project Engineer, Xinshidai MZC Cinema, shares the same sentiments, remarking that "Christie Vive Audio's robust system design and capability to unleash the full potential of digital cinema are the main reasons why we decided to install these systems in our Dolby Atmos certified flagship auditorium fitted with 49 LA Series speakers. Christie's unique ribbon driver technology is superb in delivering a spectacular cinema sound experience compared to other cinema audio products, and you must hear it to believe it. The sound quality is just awesome!" The Christie Vive Audio components installed in Hall 2 includes the LA Series line array for screen, surround,

• INSTALLS • and ceiling surround loudspeakers that can be configured to support all DCI-specified distributed and immersive audio formats. In addition, the auditorium is fitted with S215 subwoofers for bass management and S218 subwoofers for low frequency effect (LFE), as well as CDA3 and CDA7.5 Class D amplifiers.The end result is highly immersive cinema sound known for delivering exceptional power and performance. Cinema-goers who attended the screenings of the Chinese historical film, The Founding of an Army, applauded Xinshidai MZC Cinema for offering a highly immersive movie-listening experience with clear and discrete sounds from various directions. As one member of the audience commented, "I came all the way from Shenyang to catch this movie in the flagship Hall 2 auditorium and I'm very impressed. The sound effects are very realistic and in my opinion, the overall audio experience is better than the movie theaters in Shenyang."

Superior Performance Coupled with Flexibility Besides the Vive Audio system deployed in its flagship auditorium, the other four halls in Xinshidai MZC Cinema have deployed the ChristieCP2208 digital cinema projector, which takes superior performance coupled with flexibility and affordability to a new level. Ideal for screens up to 35 feet, the DCI-compliant CP2208 is capable of displaying 3D, High Frame Rate (HFR), alternative and local content, providing a versatile and reliable platform that offers an attractive total cost of ownership. Jason Pei, Deputy General Manager, Christie China, commented, "I'mheartened that the Christie Vive Audio system installed in Xinshidai MZC Cinema has delivered an outstanding cinematic experience to movie audiences in Benxi and other parts of Liaoning Province. Our cuttingedge, cinema specific audiovisual solutions, such as Christie Vive Audio, haveplayed a crucial role in providing high quality entertainment to audiences. As a trusted supplier of cinema solutions to a number of leading exhibitors around the world, we are pleased that our Vive Audio and CP2208 projectors can continue to meet the needs of Xinshidai MZC Cinema, and help increase their box office revenues." Earlier this year, MZC Quanjing Cinema became the first cinema complex in China's Inner Mongolia Autonomous Regionto be fully equipped withChristie'spremium cinema soundsolutionin all of its eight auditoriums. Christie Vive Audio provides a hyper-accurate audio experience and unlocks the full dynamic range of the DCI digital cinema audio and is compatible with the leading immersive and surround audio formats in the market. The complete solution deploys unique ribbon driver technology in a single-enclosure line array design, purpose-built for cinema environments. Christie Vive Audio system continues to establish its reputation worldwide as the next standard in immersive sound for cinema.


Kaptol Boutique Cinema & Bar

A Cosy Art-house Cinema The new Kaptol Boutique Cinema & Bar in capital Zagreb, Croatia is all set to steal the hearts of cinemagoers with its distinct artistic ambience and a host of personalized services. With the new Kaptol Boutique Cinema & Bar in capital Zagreb, Croatians have the privilege of enjoying cinema with a difference! A cosy art-house cinema that's all set to appeal to both adults and kids alike, Kaptol Boutique is a unique and innovative cinema & bar concept in the Croatian region.

For the end of summer, they have prepared a rock spectacle on big screens; David Gilmour: Live at Pompeii on September 13 and Black Sabbath: The End of The End, September 28.

Enriching Entertainment for Family Distinct artistic ambience and personal services take the cinema viewing experience one notch up. Through July and August, Kaptol Boutique Cinema prepared special offers to keep Zagrebians entertained. The kids will be amazed by cinema drawing room in WOW bar, which specially caters to them. Children can draw or paint and participate in competitions. Every Saturday morning before the matinees, the theatre will host acrobatic artistes in collaboration with the Traumatic Arts Group, which will introduce exotic skills of dance on silk, hula hoop, juggling etc. When you purchase a ticket for a


September-November 2017

Distinct Design Aesthetics

movie, you get a discount of 20% of the WOW bar (the coupon you get when you buy a movie ticket can be used until September 3, 2017; it is not valid for online purchases).

Being the first laser theatre in the region, it boasts of state-of-the-art technology and exciting design. The new cinema is located in the Kaptol Center on the second floor, and the interiors are designed by two designers Dean Franic and Saša Šekoranje. The Boutique Cinema has 629 chairs in 5 screens halls. The furniture is tastefully styled with rich colours and offers supreme comfort and complements the eclectic cinema ambience. The terrace

• INSTALLS • has a spacious winter garden with palm trees in smoking zone. In the summer, it turns into a green terrace. The bar offerings includes, among other things, a carefully selected wine list by sommelier, Mrs. Jelena Šimic Valentic. In the selection of wines, there are 30 varieties chosen according to the concept of the space.

September-November 2017



Vue Reopens its

Iconic Leicester Square Site Vue Entertainment reopened its state-of-theart and iconic flagship cinema in London's West End, taking cine exhibition to a whole new level.

Vue International is one of the world's leading cinema operators, managing the most respected brands in major European markets and Taiwan, spanning ten countries, 212 sites and 1,902 screens. From its inception in May 2003, Vue International has grown organically and through strategic acquisition to deliver a premium out-of-home entertainment experience by combining the best content, with the best technology in the best environment. Vue recently invested £6.6 million in redeveloping its iconic Leicester Square site seizing rapid technological advancement in sound and vision, combined with luxurious comfort to build a flagship which showcases the best that the industry has to offer. The venue is the first in the West End to provide consumers with fully reclining leather seats, alongside pin-sharp Dolby Atmos overhead and surround sound and new retail offerings.

Highlights of the Revamp •

New 62.7m² digital screen on the exterior of the building


September-November 2017

A venue which boasts 1,388 leather VIP and luxurious leather reclining seats across nine auditoriums with stepped stadium seating

Advanced Sony 4K digital projection with FINITY from Sony Digital Cinema 4K for Premium Large Format Screenings

Pin-sharp Dolby Atmos overhead, surround sound filled auditoriums

The installation of Vue's next generation retail offer with two new hot food concessions Square Pie and Pizzeria Maletti as well as a complete redesign of the foyer and existing bar area.

Tim Richards, Founder and CEO, Vue International said: "I am delighted to re-open this iconic venue, one with a heritage in big screen entertainment dating back to 1938. In this flagship, we have redefined the big screen experience, setting new standards for out of home entertainment. With Hollywood's unprecedented commitment to movies, we are entering a golden age for cinema which can be enjoyed in an environment like no other. Where better to set the standards for big screen entertainment than in the heart of London's West End." The site was originally built by Warner Brothers, and was taken over by Vue when the company absorbed the Warner Village chain in 2003. The 62.7 square metre digital screen and redesigned the bar and foyer -Square Pie and Pizzeria Maletti - are sure to be some of the major attractions of the Cinema. Vue's investment is a testament to the future direction of Vue and to the cinema industry, which continues to be an unrivalled source of entertainment.


Michael's Green Paper Michael Karagosian speaks about the motion picture industry's transition to digital cinema, the most significant transition in motion pictures since the introduction of sound. In this issue, he answers few questions on HDR in cinema…

Questions and Answers About HDR in Cinema I was recently asked a few questions pertinent to the introduction of cinema HDR (High Dynamic Range). It reminded me that many cinema technologists walked in through the digital cinema door, with little history of how we got here. My lengthy response was a bit more than the editor was seeking, so I polished it up for posting here. Below are the questions, followed by my response: Question #1: If the switch from 35mm film to digital was characterized by open standards and DCI specifications, will it be the same for HDR? Question #2: As digital cinema approaches its first major wave of technology refresh, what is the Hollywood studio position with regards to HDR technology? Question #3: What is the role of the American Society of Cinematographers (ASC) Next Generation Cinema Display Committee in this next phase? I characterize the digital cinema transition differently, which is important to understanding my view on HDR. SMPTE and DCI played important roles in the transition from 35mm film to digital, but I would say that the primary forces in the


September-November 2017

Coming to a cinema near you…one day Source: ICAS shoot by Revelations Entertainment

transition were the studio will to subsidize the transition, and Texas Instrument's extensive effort in developing projection technology that met artistic approval. In fact, TI's role was quite important, as it was TI's license of its color technology to multiple projector manufacturers that ensured color consistency in the field. DCI played an important role during the transition, which can be divided into two parts: the need for studios to jointly develop the means to secure digital content, and the need to create a shared technology specification that would guarantee a secondary equipment market. Supportable evidence for a secondary market was necessary for banks worldwide to finance approximately US$7B of equipment that didn't previously exist. Most people know what a virtual print fee

subsidy is, but it's not widely understood that compliance with the DCI spec was written into every VPF agreement. This not only ensured proliferation of the spec to the benefit of distributors, but no less importantly, it created an equipment market worthy of investment. The situation for HDR is quite different. Cinema HDR is not positioned to disrupt the market with the wholesale replacement of projection technology. The digital transition is behind us: studios no longer subsidize the purchase of digital equipment, and compliance to the DCI spec is no longer tied to equipment financing. Without money behind a new specification, the introduction of cinema HDR will be incremental to the work already done, and subject to market forces. Looking back in time, the cinema market today looks a lot more like

• TECHNOLOGY • the cinema market of the 80's and 90's than that of the digital transition. In the 80's and 90's, technology companies were in command. It was technology providers who invested in and brought new capabilities to cinema. I can't think of a case from that era where a shared specification or standard was required. That doesn't mean there weren't complaints stemming from the lack of standards, but complaints didn't get in the way of market success for the technology companies. The best example of this trend in today's market is from Dolby Laboratories, which is one of the few technology companies in cinema with market DNA from the 80's and 90's. Dolby successfully introduced Atmos technology to the digital cinema market, without the upfront need for new industry specifications and standards. Where special software was required in digital servers, Dolby went directly to the server companies to license them. To be sure, there is now a standards effort to ensure efficient distribution among competitive technologies, but momentum for a standard came well after the successful introduction of Atmos. HDR cinema, however, can't be so cavalier. It's possible to create private ecosystems for HDR, of which more than one exists today. But a competitive market must exist for sales of HDR technology to grow, and this requires standards. Unlike standards and specifications generated to enable the digital transition, those for HDR cinema will be driven primarily by technology providers. This perspective should help to understand my answer to the second question about how the content industry views cinema HDR. In the digital transition, studios were guaranteed to benefit from the substantial reduction in distribution costs. Therefore, it made sense to write big checks to subsidize it. HDR cinema, however, does not present a

savings of any kind. More likely, it will increase production and distribution costs. It's unrealistic, therefore, to expect studios to write big checks to bring HDR to cinema. Going back to my earlier analogy, HDR will come to cinema in the market-driven manner that new technologies came to cinema in the 80's and 90's. Likewise, the production and distribution of HDR cinema content will be driven by box office. That leads to the third question about the efforts ongoing in the ASC. The ASC's Technology Committee recently reorganized as the ASC Motion Imaging Technology Council. There are numerous committees in the Council, and I cochair the Next Generation Cinema Display (NGCD) Committee. We changed the committee's name a few years ago to include "Display" in anticipation of the emergence in cinema of HDR-capable direct LED display technology. Cinema HDR will be driven by market forces, but there are unique values in cinema that must be preserved which cannot be left to market forces. Preservation of values requires effort, and there is an urgency to this, driven by a "grand alignment" of market forces. Virtual print fee subsidies are coming to an end, freeing up equipment tied up in CDOs. Maintenance costs are rising for older equipment, setting up an equipment refresh cycle. The HDR format is emerging, with HDRequipped sets rapidly taking over sales in the home entertainment market. And new technology is emerging in cinema that can deliver an HDR experience. The market is ripe for new technology, which will invite a new wave of manufacturers to the market. The digital cinema transition benefited immensely from a dominant technology provider that licensed competitive manufacturers. But the industry will not have such a benefactor to rely on for HDR. So other institutions must stand up if the high standards of cinema are to be preserved.

The mission of the ASC NGCD Committee is to critically influence image quality and consistency in the field. A year ago, we released the ASC Cinema Display Evaluation Plan & Test Protocol, available online, to guide a study of dynamic range from the artistic view. But the industry pace has picked up, and we are widening our scope. With support from EFILM and other industry organizations, we are assembling a collection of content for evaluation on a cinema-sized HDR display later this year. We will evaluate the influence on artistic values of peak white, frame rate, dynamic range, dynamic luminance adjustment (if present), limited resizing, and compressed bit rate with HDR content. The output of this effort will be to issue appropriate recommendations. Special attention must be given to the preservation of color consistency as new manufacturers enter the market. The color consistency required of cinema has no parallel in home entertainment. Design guidance and a vetting process is needed for new cinema display products, and the ASC will likely play a role. Organizing manufacturers will also be an important step towards the successful introduction of HDR to cinema. Such an entity would be home to ASC recommendations and a body for driving standards and compliance. Formation of such an entity is beyond the scope of the ASC, but the ASC is working with manufacturers to explore the formation of a manufacturer's organization.

(The author Michael Karagosian is President of MKPE Consulting LLC, consultancy for business development of new technologies in cinema, and publisher of mkpeReport) September-November 2017



Samsung Debuts

World's First Cinema LED Display Samsung Electronics announced it has installed its first ever commercial Cinema LED Screen at Lotte Cinema World Tower in Korea. Designed as a High Dynamic Range (HDR) LED theatre display, the Cinema LED Screen creates a more captivating and vibrant viewing experience through next-generation picture quality and true-to-life audio thanks to collaboration between HARMAN Professional Solutions and Samsung Audio Lab. "Through sharper and more realistic colours, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture," said HS Kim, President of Visual Display Business at Samsung Electronics. "We are excited to partner with Lotte Cinema to bring this technology to theatre-goers, and look forward to continuing to shape the cinema of the future."

Visual Power of HDR Extends to Big Screen Stretching nearly 10.3m (33.8ft) wide in size, the Cinema LED Screen


September-November 2017

Samsung Electronics installs its first ever commercial Cinema LED Screen at Lotte Cinema World Tower in Korea. The Cinema LED Screen accommodates a variety of theatre configurations while ensuring superior levels of technical performance, reliability and quality.

accommodates a variety of theatre configurations while ensuring superior levels of technical performance, reliability and quality. The display brings the visual power of HDR picture quality to the big screen, and enlivens content with both ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (146fL) nearly 10 times greater than that offered by standard projector technologies. Additionally, the Cinema LED Screen's futuristic,

• TECHNOLOGY • distortion-free presentation leverages ultra-contrast and low-tone grayscale settings to showcase the brightest colors, deepest blacks and most pristine whites at a nearly infinite contrast ratio. To go with the stunning video technology within the 'SUPER S' theatre of Lotte Cinema, Samsung has paired its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN. This integration includes powerful speakers bordering the screen, proprietary audio processing technology, and JBL's Sculpted Surround system, producing an unparalleled sight and sound experience the way the content creators intended. As demands within the cinema space evolve, Samsung's Cinema LED Screen offers the versatility to expand services to meet a wider range of audience needs. The display maintains its advanced presentation capabilities in a range of dark and ambient lighting conditions. This flexibility makes the Cinema LED

Screen ideal for venues wishing to use their theatre space for corporate events, concerts, sports event viewing and gaming competitions. "'SUPER S' theatre is a new paradigm of movie screening," said Wonchun Cha, Lotte Cinema CEO. "We look forward to working with Samsung to introduce new, high-quality technology to the movie industry in the future, and we are excited to drive customer satisfaction through an improved viewing environment that brings a variety of content to life."

Prior to its commercial debut, Samsung ran the Cinema LED Screen through a series of the industry's most rigorous tests to validate its performance and presentation. In May 2017, the Cinema LED Screen became the first product to achieve full compliance with the highlyesteemed Digital Cinema Initiatives (DCI) theatre technology standards prior to its commercial release. This certification acknowledges the display's ability to showcase the complete color spectrum with unaltered accuracy.


8-9 August 2017 Chennai Trade Centre, Chennai, India After the gala opening of Big Cine Expo in 2016, the second edition of the event turned out to be yet another grand success. Big Cine Expo 2017 at Chennai Trade Centre, Chennai is a one-of-its-kind event to successfully present an International Trade Show & Convention for Multiplexes, Single-Screens and Malls in India. It is Asia's biggest cine expo in terms of the highest footfalls of direct buyers and world's second largest exhibition.


September-November 2017

With 18 years of enriching experience and understanding of cinema exhibition, TheatreWorld magazine unveiled its second expo for the exhibition community Big Cine Expo! The two-day event was a truly interactive and value-added platform for Theatre Owners, Design Consultants, Equipment Manufacturers, System Integrators, Project Management Professionals,

Industry Stakeholders and the user community of single-screens, multiplexes cinema and entertainment malls in Asia and India.

Show Director's Note I am very confident that Big Cine Expo 2017 is poised to be much bigger than the previous year with a 2-day event - an interactive and valueadded platform for Theatre Owners, Design Consultants, Equipment Manufacturers, System Integrators, Project Management Professionals, Industry Stakeholders and the user community of single-screens, multiplexes and malls in Asia and India. The event has delegates from across the world and a significant number from India. It will feature seminars, panel discussions, tradeshow floor, demo suites, food function and awards among others. The year that went by witnessed a drastic transformation in Indian economy. The demonetization was geared towards making the economy and businesses more transparent and the recent introduction of GST is expected to make the taxation process easier. The single taxation and input credit system are poised to make the business more affordable to the end-user and reliable for the business people. This year, the cinema exhibition business in India has seen growth like never before. Thanks to Dangal and Baahubali for taking Indian cinema box office to new heights on the world map. I am deeply honoured that the event has the best wishes of Shri Sandeep Mittal, Founder of TheatreWorld. I specially thank my title patner Galalite, and associate partners Qube Cinema, Christie Digital and GDC Technology. I also thank Shri Abirami Ramanathan and Shri Alok Tandon of INOX, who continue to lend their support in putting up the expo. I thank all the brands associated with the expo - delegates, speakers and exhibitors - for their contribution and timely support. The 2-day event has everything to do with the cinema exhibition industry. I wish all the delegates and exhibitors better business prospects and extend all of you my warmest regards. Raghavendra T Director - Big Cine Expo Editor-Publisher - TheatreWorld

September-November 2017


Highlights •

Big Cine Expo 2017 was a huge success and provided an interactive platform for the cinema exhibition industry.

The Expo has established itself as the only event of its kind in India dedicated to all aspects of cinema exhibition.

The Expo is supported by all major exhibitor associations and cinema chains.

The panel discussions presented a golden opportunity to the audience to interact directly with industry experts.

The buzzing trade show was a platform to showcase products/ services and build business networking.

Presentations and screenings put forth the latest and upcoming features/releases in the world of cinema.

Convention •


The Baahubali Learning - What Next for Theatrical in India? presented by Naveen KL - Head Strategic Ventures, Qube Cinema Technologies Dolby Atmos, a Household Name in India: Journey so far… -Sameer Seth - Director, Marketing - India, Dolby Technology in conversation with D Teddy Joshua - Head Engineering & Projects, SPI Cinemas

Be Better Than Your Competition - presented by Jacques F. Dornbierer Hogan - CEO, Dor Internacional, Mexico

Panel discussion -- Developing Retail & F&B Trends in Cinema

Panel discussion -- The Next Generation Cinema Viewing Experience

Motion Picture Association - Anti Video Piracy - presented by Rajkumar Akella - Honorary Chairman, Governing Council, Anti Video Piracy Cell, Telugu Film Chamber of Commerce and Lohita Sujith - Director, Corporate Communications, MPA India

September-November 2017

Panel discussion - "Wonder Woman" - Women in Cinema Business & Women as Audience

Cinema Design - Challenges of Tomorrow - presented by Sandeep Mittal - Director, Anutone Acoustics and Ar. Shubhashish Modi & Satish Shetty - Arris Architects

Panel discussion -- Tracking the Premium Large Format Cinema Experience & Growth

Illumination Options for Cinema - Presented by Dr. Don Shaw - Sr. Director, Cinema Sales, Asia Pacific, Christie Digital

Smart Investment for Your Future Cinema -- Presented by Pradeep Shetty - COO, UFO Moviez (South Region) and Vishnu Patel - CEO Special Projects, UFO Moviez

EclairColor - the New Revolutionary HDR Solution -Presented by Christof Federle Regional Manager - CinemaNext/ Ymagis Group, France

India's Top Multiplex Chain of the Year PVR Cinemas

India's Top Multiplex Chain of the Year Carnival Cinemas

Best Multiplex Theatre of the Year Miraj Cinemas Anupam, Mumbai

Best Single-Screen Theatre of the Year Sudarshan 35mm, Telangana

Best Adapted Single-Screen to Multiplex Cinema SVR Visuals, Dharmapuram, Tamil Nadu

Best Technology Adopter of the Year INOX Leisure

Innovative Technology of the Year GDC TECHNOLOGY TMS-2000

Most Trusted Brand of the Year IMAX

Special Achievement Award Ashish Hemrajani (BookMyShow)

September-November 2017



AIE Trade

Allied Enterprises

AM Services

Anutone Acoustics

Apple Electricals

Arris Architects

Big Tree Entertainment

Dor Internacional



G M Audio Technics

GDC Technology

GTC Industries

Hanuman Outdoor Unit

KQ Seats

Kundan Chairs

Little Nap Designs

Mahaveer Enterprises

Marketing Solutions & Services


September-November 2017

Pen Workers Seating

PXD Cinema Network

Pro Visual Audio


Qube Cinema Technologies

Real Films Audiwave

Real Films GetD

Real Films QD-Boss

Recliners India

Red I Industries

Rivera International

Rs Products


Shenzhen Hony Optical

Shree Krishna Food Equipment & Supplies

SNA Infotech

Soundtec Asia

SR Seating

Swamy Cine


Textile House


Trade Guide Media

UFO Moviez

Xpand Digital

September-November 2017



19-22 June 2017 Centre Convencions Internacional Barcelona (CCIB) Barcelona, Spain

With high-profile speakers, poolside drinks reception and lots more, CineEurope 2017 was yet another successful year of European convention and trade show for major, regional, and independent cinema exhibitors. Theatre owners and operators, and those allied to the industry came together to seek knowledge on the latest trends and issues; learn about new marketing ideas; network with industry peers; see Hollywood, international, and independent films and product presentations to make informed booking decisions; and to find the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.

Awards & Recognition CineEurope 2017 Honorees comScore European Box Office Achievement Award - Walt Disney Studios' Rogue One: A Star Wars Story UNIC Award of Achievement Piero Fumagalli, Chairman and CEO, Arcadia Cinemas Independent Producer of the Year - Telecinco Cinema


September-November 2017

International Exhibitor of the Year Eddy Duquenne, Kinepolis Group

Rebels With a Cause 2: What Do Youth Audiences Really Want?

International Distributors of the Yea Lee Jury & Tony Chambers, Walt Disney Studios Motion Pictures International

Innovative Ways To Add Screens To An Existing Multiplex


Virtual Reality - killer app or companion experience?

(Seminars, Discussions, Presentations, Trade Show & Awards) Women in Cinema - The Business Case Innovation and the Big Screen Experience - A European Film Forum Session co-organised with Creative Europe MEDIA Luc Besson and Valerian and the City of a Thousand Planets - Europacorp and Luc Besson Present Exclusive Footage in 3D of Valerian And The City Of A Thousand Planets

Diversifying the Cinema Going Experience - The Business Case

Unlock Cinema Retail Growth with Disruptive Innovation IPTV - A New Threat from Piracy Beyond Programming - Meeting the Audience Demand of Tomorrow


19-22 September 2017 ExpoForum Convention Centre St. Petersburg, Russia

KINO EXPO International is one of the world's fastest growing cinema/TV/ digital media and entertainment industry markets of Russia, CIS and Baltic countries. Taking part in KINO EXPO is one of most the effective ways to present and market your company's products and/or services catered to content exhibition in cinemas, on TV and online, content production, distribution, marketing and delivery.

Exhibition Categories:

KINO EXPO, established in 1999, is the world's third largest international cinema industry convention and exhibition with the focus on markets of Russia and neighboring CIS (former USSR) - Kazakhstan, Belarus, Ukraine, Armenia, Moldova, Azerbaijan, Central Asian countries, alongside with Baltic countries Lithuania, Latvia, Estonia.

KINO EXPO Convention & Exhibition KINO EXPO Convention is a meeting point of Russian/CIS and international cinema business communities. At KINO EXPO the major studios, Russian and international independent distribution and production companies present their upcoming films and product reels directly to the local cinema theatres' operators, TV channels and digital media. Kino Expo Exhibition is the world's third largest motion picture theatre equipment exhibition, which as well incorporates various entertainment systems/technologies and digital signage solutions for the cinemas and shopping malls.

Content Expo By KINO EXPO Content Expo is the unique innovative format of presenting content for cinemas/TV/digital media and for showcasing products and services in the fields of content production, distribution, marketing, delivery and licensing.

Showcasing content for cinemas, TV, digital media, VR, rights' trading.

Content distribution - cinemas, TV, digital, VR

Content marketing

Content delivery: technologies and services

Content licensing

Innovations for content creation, distribution, marketing and delivery

Equipment, technologies and services for film/TV and VR production, post production, visual effects:


Film production / post production studios


Cameras and auxiliary equipment, camera support


Lighting and sound equipment


Digital film production and postproduction equipment and software, visual effects, digital intermediate


Film, film processing and storage

Locations, financial incentives, film commissions

VR: technologies and content

Presentations and Screenings:




Films in production - work in progress


TV content

Russia - China Cinema Forum


VR content


Alternative content for cinemas: concerts, opera, ballet, interactive entertainment, sports, live events.

CONTENT EXPO Conference Programme:


Conference on content production technologies


Seminars and panels on: digital TV, VoD services, OTT, VR

The Russia - China Cinema Forum is a special event in KINO EXPO programme, dedicated to further strengthening cultural cooperation of Russia and China, by showcasing both countries' films and TV content directly to cinemas, TV channels and digital media, as well as to the officials in the field of culture and cinema.

KINO EXPO Conferences Kino Expo features conferences and seminars, dedicated to content exhibition, distribution and production business issues, as well presentations of new cinema and entertainment product, services and technologies. KINO EXPO University is the unique series of free to attend technical and marketing presentations/demonstrations by world's leading cinema equipment manufacturers. Concessions business development conference and seminar program, hosted by The Coca-Cola Company, is free to attend for cinema theatres' F&B professionals.

September-November 2017



27-29 September 2017 Frei Caneca Convention Centre, Sao Paulo, Brasil


Since its second edition in 2015, Expocine has established as the largest event in Latin America and second largest event in the world in terms of number of participants. In 2016, it received more than 3000 attendees. This year, EXPOCINE will offer lectures and panel discussions with renowned professionals in the industry; exclusive presentations from film studios and distributors; press conferences; a market with more than 70 stands and many new features for the whole industry.

Rising market in Latin America The Latin American film market is one of the fastest growing markets in the world. Brazil alone has jumped from 1,500 movie theaters to more than 3,000 in just 10 years. Territories such as Argentina, the Caribbean,


September-November 2017

Ecuador, Colombia, Mexico and Peru have not only grown in number of movie theaters but also in quantity of tickets sold. In addition, it is one of the world's busiest markets with at least 20 film circuits of regional influence, being also the current route of world premieres, counting with big Hollywood names in exclusive film openings, sometimes even before the US.

Morning Lectures by Downtown films

Talk -- Loyalty Program: Getting to know your customer and the challenges of the frequency of use

Panel discussion -- How Online Sale and ATM reduce operating cost and leverage sales

Panel discussion -- New forms of entertainment consumption and the model of subscriptions

Panel discussion -Technologies that make a difference to concessions

Panel discussion -- The future of projection. Laser or LED

Panel discussion -Accessibility Solutions

Presenting this year's Honorees


23-26 October 2017 Loews Miami Beach Hotel Florida, USA ShowEast continues to bring executives together from across the US with a goal to create the best movie experience possible! One of the movie industry's biggest networking events, ShowEast is a special expo and convention that brings people from the industry together to celebrate cinema. With immense networking opportunities, dedicated social areas, fun-filled events, including the opening night reception, lunch and breakfast on the floor, ShowEast is more than a tradeshow. ShowEast features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the fourth quarter box office. Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while the EXPO experience offers delegates a glance at the latest and newest technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.

Producing the Perfect Promotion Presented by Larry Etter, Senior Vice President, Malco Theatres, Inc.

Exhibitor Profile •


Alternative Content Programs





Booth/Projection Equipment



Digital Cinema Equipment

Financial Services

Green/Energy/Environmental• Solutions

Hearing Devices

Immersive Seating

Immersive Sound Systems

Interior Design

In-Theatre Dining

Janitorial• Supplies



comScore's Latin American Box Office Achievement Award -Universal Pictures International's The Fate of the Furious

Anti-Piracy Latin American Government Leadership Award

Special Recognition Award

International Exhibitor of the Year -- Carlos Marin, UCI Cinemas Brazil

International Distributor of the Year -- Diamond Films

Visitor Profile •

Cinema owners/Operators

Cinema managers

Cinema marketing executives

Cinema operations executives

Concessions purchasers

Equipment purchasers

Film buyers/Bookers

Film distributors

Film producers & Filmmakers

Marketing/Media professionals

Major Hollywood Studios



Lobby Displays

Mobile Payment Systems

Movie Merchandise


Real Estate




International Distribution and Marketing Presentations


Social Networking

Panel discussion -- What's Happening in the Americas? What are Exhibitors in North and South America Doing to Drive Attendance?


Special Services

Ticketing/PO- Solutions


The Impact of Craft Beers in Cinemas

Walls/Acoustic Panels


September-November 2017















September-November 2017

8-12 October 2017 Gold Coast, Australia The AIMC is hosted annually by NACO (National Association of Cinema Operators-Australasia). According to NACO Chairman, Terry Jackman AM, the convention is not only a valuable industry event for those working in film production, distribution, cinema exhibition and allied trades but also a significant event for the Gold Coast.

minutes away!

Welcome function and Golf Day

If you are looking for up-to-date information on the movie industry, then AIMC 2017 is the place to be. The 2017 AIMC will be held at The Pavilion Convention Centre at The Star Gold Coast, Broadbeach Island, Queensland. This exciting venue gives NACO the opportunity to host all activities of the convention under one roof - distributor product presentations and screenings; allied trade exhibition; local and international guest speaker presentations and networking functions. An added bonus is that The Star is located in the heart of Broadbeach with its shopping, dining and beach facilities just

Product presentations and movie previews from major and independent film distributors

Speakers and panels covering topical industry issues

Expanded trade show featuring our regular exhibitors as well as many new exhibitors

Industry achievement award presentations

Gala dinners and functions to provide the opportunity for delegates to network with colleagues and peers

The convention is a unique event which offers something for everyone who works in the movie industry from production through to exhibition.




A glimpse of movies coming soon‌ American Made

My Little Pony: The Movie Production Universal Pictures

Production Lionsgate

Director Doug Liman

Director Jayson Theissen

Starring Tom Cruise, Domhnall Gleeson

Starring Kristin Chenoweth, Emily Blunt

Genre Drama, Action

Genre Animation, Fantasy

Blade Runner 2049

The Foreigner

Production Warner Bros.

Production STX Entertainment

Director Denis Villeneuve

Director Martin Campbell

Starring Ryan Gosling, Harrison Ford

Starring Jackie Chan, Pierce Brosnan

Genre Thriller, Sci-Fi

Genre Thriller, Action

The Mountain Between Us


Production 20th Century Fox

Production Open Road Films

Director Hany Abu-Assad

Director Reginald Hudlin

Starring Kate Winslet, Idris Elba

Starring Chadwick Boseman, Josh Gad

Genre Drama

Genre Drama, Biography

September-November 2017


F U T U R E Happy Death Day

Production Columbia Pictures

Director Christopher Landon

Director Joseph Kosinski

Starring Jessica Rothe, Israel Broussard

Starring Josh Brolin, Miles Teller

Genre Thriller, Horror

Genre Drama, Action


Production Fox Searchlight

Production Amazon Studios

Director Simon Curtis

Director Todd Haynes

Starring Domhnall Gleeson, Margot Robbie

Starring Oakes Fegley, Julianne Moore

Genre Drama, Biography

Genre Drama

Tyler Perry’s Boo 2! A Madea Halloween

The Snowman Production Universal Pictures

Production Lionsgate

Director Tomas Alfredson

Director Tyler Perry

Starring Michael Fassbender, Rebecca Ferguson

Starring Tyler Perry, Cassie Davis

Genre Thriller

Genre Comedy


September-November 2017

Only the Brave

Production Universal Pictures

Goodbye Christopher Robin



Suburbicon Production Warner Bros.

Production Paramount Pictures

Director Dean Devlin

Director George Clooney

Starring Gerard Butler, Jim Sturgess

Starring Matt Damon, Julianne Moore

Genre Thriller, Suspense

Genre Comedy

F U T U R E Jigsaw

R E L E A S E S Murder on the Orient Express

Production Lionsgate

Production 20th Century Fox

Director Peter Spierig

Director Kenneth Branagh

Starring Laura Vandervoort, Hannah Anderson

Starring Kenneth Branagh, Johnny Depp

Genre Thriller, Horror

Genre Mystery

Thank You for Your Service

The Star

Production Universal Pictures

Production Sony Pictures

Director Jason Hall

Director Timothy Reckart

Starring Miles Teller, Haley Bennett

Starring Steven Yeun, Kelly Clarkson

Genre Drama

Genre Animation

The Killing of the Sacred Deer

Three Billboards Outside Ebbing, Missouri

Production A24

Production Fox Searchlight

Director Yorgos Lanthimos

Director Martin McDonagh

Starring Colin Farrell, Nicole Kidman

Starring Francis McDormand, Woody Harrelson

Genre Drama, Thriller

Genre Drama, Comedy


Thor: Ragnarok Production Walt Disney

Production Lionsgate

Director Taika Waititi

Director Stephen Chbosky

Starring Chris Hemsworth, Tom Hiddleston

Starring Julia Roberts, Jacob Tremblay

Genre Action, Adventure

Genre Drama, Family

September-November 2017


F U T U R E Death Wish

R E L E A S E S Haseena Parkar

Production MGM

Production Swiss Entert.

Director Eli Roth

Director Apoorva Lakhia

Starring Bruce Willis, Vincent D'Onofrio

Starring Shraddha Kapoor, Siddhanth Kapoor

Genre Drama

Genre Drama


Judwaa 2 Production Disney

Production Fox Star Studios

Director Lee Unkrich

Director David Dhawan

Starring Gael GarcĂ­a Bernal, Anthony Gonzalez

Starring Varun Dhawan, Taapsee Pannu

Genre Animation

Genre Action, Comedy


Secret Superstar Production T-Series

Production Aamir Khan Prod.

Director Hansal Mehta

Director Advait Chandan

Starring Kangana Ranaut

Starring Aamir Khan, Zaira Wasim

Genre Drama



September-November 2017

Genre Drama

Ittefaq Production T-Series

Production Red Chillies

Director Omung Kumar

Director Abhay Chopra

Starring Sanjay Dutt, Aditi Rao Hydari

Starring Sidharth Malhotra, Sonakshi Sinha

Genre Drama

Genre Thriller

TheatreWorld ::: September-November 2017  

TheatreWorld is a guide to the cinema exhibition industry and technical design of a movie theatre published by Network208. TheatreWorld is t...

TheatreWorld ::: September-November 2017  

TheatreWorld is a guide to the cinema exhibition industry and technical design of a movie theatre published by Network208. TheatreWorld is t...