Five Must Have Digital Marketing Tools For 2021

Five Must Have Digital Marketing Tools For 2021

2020 is a highly challenging year for all of us, and it is almost over. So, forgetting all the drawbacks and up-downs, we should now start thinking about 2021. It’s time for optimizing your marketing approach for 2k21.

The best thing about the digital marketing industry is that it is full of budding creative developers and entrepreneurs who never let this industry down in giving new tools for enhancing the process.

And for staying ahead in this industry, you have to keep yourself updated with all the new tools coming every year. And you probably should experiment, if you want to stay ahead of the competition. In our industry, innovation and creativity always win over big budgets.

Digital marketing is all about creativity and innovation and, with that in mind, here are five ingenious tools that you can try next year.

1) Lightricks Beatleap: Beautify Your Social Media Videos Social media is all about eye-catching visual content. Almost all the brands are posting a combination of colorful images and videos for engaging their audience. How will you stand out in a world where everyone is doing the same thing. Try some new and innovative apps.

Beatleap was launched this year, so it’s something new to play with. The app gives a new tack for creating videos using audio. This app enables you to create and edit videos by automatically matching songs with your video clips in seconds.

Add your footage, select your music, then add effects, and the app will create an amazing clip that syncs perfectly to the cadence of the music. It looks perfect for TikTok, but you can use it for any social platform.

2) VennGage: Brand Kit Creator

Do you know what most brands ignore when it comes to branding? Visual consistency. It is because peoples mind is nothing, but visuals. We often forget names but not visuals.

Therefore, you should maintain a uniform visual identity (colors, logo elements, fonts, etc.) for establishing and creating a recognizable existence.

Venngage has a “Brand Kit” feature which saves all of your brand identity elements and ensures that your content and visual creators use the same colour scheme and visual identity elements in their work.

3) SentiOne: AI-Powered Social Listening We are always in the favor of social media listening. It is very important to spot and help the disgruntled customers.

SentiOne uses artificial intelligence to take social listening to a whole new level – the tool helps you: • Collect online context for your brand, and help you to never miss what’s your audience is saying about your brand.

• Help your customer support team to reply to social media messages faster by using AI-driven assistant.

• Analyze data to identify niche influencers and brand ambassadors.

On summarizing everything, SentiOne collects, sorts and prioritizes data, as well as enabling you and your team act upon that information by driving your response and outreach processes.

4. Finteza: Highlight and Remarket Your Best Content and CTAs If you want your digital marketing to be successful, get your CTAs right.

Finteza will help you with this. With this app, you can A/B test your CTAs, which will help you in identifying the one who is getting most click and conversions.

No tech help is need for setting it up. It is very easy to create several

remarketing campaigns and compare performance.

5) Text Optimizer: Get the Most Relevant Content Creating the content that engages with your audience is a crucial and nail-biting task. It can be for blogs or social media feeds.

Text Optimizer will surely help you in creating the content that your audience wants to see.

You just have to provide the topic to this app and, it will generate a list of related concepts and questions for you by doing semantic analysis.

Conclusion: Do not underestimate the power of tools. Using new tools will always give you new perspectives on how to approach your target audience. Not every tool will be there with you for months and year, but you will surely learn something by using it.

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Five Must Have Digital Marketing Tools For 2021

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