STRATEGIC LISTING REPRESENTATION FOR 4116 SANDBROCK PARKWAY Presented by
KAILEY STAFSETH
A·GEN·CY /ˈĀJƏNSĒ/ NOUN : a thing or person that acts to produce a particular result. : the capacity, condition, or state of acting or of exerting power
KAILEY STAFSETH REALTOR® 847.721.7314 kailey@theashtonagency.com
MEET YOUR AGENT Kailey grew up in the Chicagoland area and is a proud graduate of the University of Wisconsin. Her global perspective and passion for learning led her to Dublin, Ireland, where she earned her master’s degree in finance—an experience that continues to shape her thoughtful, analytical approach to business and client advocacy. Before real estate, Kailey built a successful 14-year career in medical device sales and marketing, working in highpressure operating room environments where precision, preparation, and trust are paramount. That background sharpened her ability to think strategically, adapt quickly, and guide clients through complex decisions with confidence and clarity. Today, she brings that same discipline and professionalism to real estate, earning her reputation as a trusted advisor, multi-million-dollar producer, and strong advocate for her clients at every stage of the transaction. Kailey currently resides in Celina, Texas and will be relocating to Aledo this summer with her husband, Rob, their three children, and two dogs. Outside of real estate, she enjoys spending time with her family, supporting her children at sporting events, and exploring local boutiques and community favorites.
. S y e l i Ka
NOTEWORTHY SALES
2340 LADY CORNWALL DR
5820 ELLSWORTH AVE
Frisco,TX
Dallas, TX
3791 MARBLE HILL ROAD Frisco,TX
NOTEWORTHY SALES
2021 LONGMONT LN Prosper, TX
2608 ECLIPSE PL
1714 CHERRY BLOSSOM LN
Celina, TX
Celina, TX
MEET THE ASHTON AGENCY 2025 INC. 5000 FASTEST GROWING COMPANIES VOTED BEST REAL ESTATE FIRM 2024 Embarking on the journey of selling your home is a significant decision that goes beyond the simple act of listing your property. At The Ashton Agency, we understand the weight of this choice and commit to being more than just your listing agent—we are your partner in navigating the intricate path to a successful sale. Discover a real estate partnership that transcends the ordinary with The Ashton Agency. Our team stands out as passionate craftsmen, driven by gritty determination and a culture of genuine collaboration. Your property is more than a mere transaction; it's a meaningful chapter in your journey, and we truly understand its significance. We redefine the standard of representing and showcasing properties through meticulous preparation, market expertise, and unwavering attention to detail. Choosing The Ashton Agency is more than a decision; it's an investment in a positive, results-driven experience. Expect a journey tailored to your unique story, where your property is not just a listing but a significant chapter in your life. With us, you can anticipate a distinctive, authentic approach to real estate that ensures your property receives the attention and representation it truly deserves.
AS SEEN IN
THE EXECUTIVE TEAM With over 50 years of combined professional and leadership experience, our executive team works hand in hand with our agents providing all the resources, guidance, and team support to serve our clients to the utmost level.
ASHTON THEISS
KOLBY STEWART
BROKER + FOUNDER
CHIEF OPERATING OFFICER
OKSANA SLYUSAR DIRECTOR OF MARKETING
INTENTIONAL EXPOSURE BEYOND MLS Exposure matters! But qualified exposure matters more.
OUR REACH INCLUDES Direct access to a niche network of qualified buyers Internal brokerage distribution across agent database Cross-promotion through agent marketing channels Builder-specific outreach to relocation and move-up buyers
→ BROKERAGE AGENTS → AGENT NETWORK → BUYER DATABASE → DIGITAL TARGETING → RELOCATION BUYERS PROPERTY
Your listing reaches far beyond standard MLS placement.
INTENTIONAL PRESENTATION Lifestyle driven properties demand elevated presentation. Every detail matters.
PROFESSIONAL PHOTOGRAPHY Architectural-focused imagery highlighting craftsmanship and finishes.
CINEMATIC VIDEO Lifestyle-driven walkthroughs designed to create emotional connection.
SOCIAL MEDIA DISTRIBUTION Strategic placement across brokerage and agent channels to maximize visibility.
BROKERAGE-WIDE EXPOSURE Listing promotion across internal communication platforms and agent networks.
Every property receives a customized strategy. Never a template approach.
INSPIRED BY YOUR STORY. BEYOND THE STANDARD MLS APPROACH. Your property tells a bigger story. Our role is to translate that story into strategic positioning that resonates with the right audience.
THE EXPERIENCE YOU DESERVE
CLEAR & CONSTANT COMMUNICATION Communication is at the heart of what we do. You'll always know what's happening, what's next, and how we're working to achieve your goals.
CONSIDERING NEXT STEP
EXTENSIVE KNOWLEDGE
WWhat comes after? We help you plan ahead and connect you with trusted resources so your next move is just as smooth and exciting.
Years of experience guide you through pricing, negotiations, and legalities for a smooth, informed sale.
LOCAL EXPERTISE
TOP-NOTCH MARKETING
We live, work, and thrive in your community, giving us the insight to showcase your home's unique charm and connect with buyers who will truly appreciate it.
With professional photography, immersive virtual tours, and precision-targeted advertising, we make sure your home captivates the right buyers and stands out in a competitive market.
STRONG NETWORK
STREAMLINED PROCESS
It's not just about what you know; it's who you know. Our vast network connects your property with serious buyers quickly, often sparking competitive offers.
Our tech-driven, hassle-free approach simplifies communication, paperwork, and the overall process.
STRATEGIC PRICING
When pricing your property, precision is paramount from the start. We invest in extensive research and market data analysis, viewing your property through both the discerning lens of an appraiser and our target buyers’ eyes.
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What sets us apart is not just setting the right price but having the ability to clearly explain and justify it to potential buyers, instilling confidence in your property's value.
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A property attracts the most interest in its first few weeks on the market, making it essential to set the right price to capture buyers' attention and optimize its market positioning.
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Our pricing strategy is an artful balance—an attainable number that maximizes your return within the timeline aligned with your goals. It's about finding the perfect medley that ensures your property is not just listed but positioned for a success sale from day one.
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Percentage Over Market Value Graphics are or informational purposes only. TAA does not guarantee or warrant similar results.
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A SEAMLESS SALES JOURNEY As your property ventures into the contract phase, it might feel like a whirlwind of activity, but rest assured, our dedication to a seamless process is unwavering. Here's what you can expect:
01 BUYER VETTING: Upon receiving an offer, our first step is to vet the buyers, understand their goals and have a clear understanding of their ability to close.
02 TRANSPARENT REVIEW: We don't just present the offer; we delve into a thorough explanation and review of its terms. We are here to advise and guide so you can make a sound decision.
03 TAILORED STRATEGY AND NEGOTIATIONS: Every offer is unique, and so are your goals. We select a strategy that aligns perfectly with your objectives, whether it involves acceptance, strategic counteroffers, or a decision to decline an offer.
04 CONTRACT EXECUTION: Once we've reached an agreement with the buyer, we guide you through the execution of the contract, addressing every detail and ensuring you are introduced to all team members including the title company. This is where our commitment to open, clear communication comes to the forefront.
05 THE ROAD TO CLOSING: From inspections to appraisals and everything in between, we are here to guide you through every step, making the process straightforward and ensuring a smooth transition to the next proud owner of your property.
PREPARATION + PRESENTATION MAKING YOUR HOME SHINE: Preparing your property for the market begins with a strategic, well-planned make-ready process to ensure it stands out and achieves the highest return on investment. We are your guide in executing essential updates and thoughtful enhancements to showcase your home's full potential. Once perfected, we partner with leading design experts to craft a tailored staging strategy that highlights its best features and captivates buyers.
WHY STAGING MATTERS: Whether your home is furnished or vacant, fine tuning the presentation through staging is nearly always recommended. Through skillful staging, we address objections, highlight your home's distinctive focal points and features, and create an environment that allows potential buyers to envision themselves in the property, fostering a deeper connection and increasing its overall desirability. In today's digital era, where 90% of buyers kick off their home search online (Cite: National Association of Realtors), staging is one of the most critical pieces in creating a positive impression. Noteworthy fact: According to the International Association of Home Staging Professionals, staged homes sell for 17% more on average compared to non-staged properties and spend 40% less time on the market.
FIRST IMPRESSIONS: In today’s competitive market, capturing a buyer’s attention immediately is essential. Research shows that buyers form an opinion about a property in just 7-10 seconds, often based on online photos or their first view of the home. With 97% of buyers starting their search online, capturing their attention immediately is crucial. A home that stands out with eye-catching presentation is more likely to attract showings, create competition, and ultimately sell faster and for top dollar.
BEFORE
BEFORE
AFTER
AFTER
INTENTIONAL PRESENTATION PHOTOGRAPHY We collaborate with the finest photographers and digital media experts in DFW, guaranteeing unparalleled quality in every image captured.
LISTING PAGE ON OUR WEBSITE The active listing page on The Ashton Agency website serves as the digital gateway to your property. This dedicated space is not just a virtual representation but a catalyst for broader syndication and heightened visibility.
SOCIAL MEDIA DISTRIBUTION Strategic placement across brokerage and agent channels to maximize visibility.
BROKERAGE-WIDE EXPOSURE Listing promotion across internal communication platforms and agent networks.
Every property receives a customized strategy. Never a template approach.
LET’S GET YOU THERE! 847.721.7314 kailey@theashtonagency.com www.theashtonagency.com