The Appalachian Media Kit 2017-2018

2 017 -2 0 1 8 M EDI A K IT

The Appalachian Student Newspaper theappalachianonline.com 828-262-2157 business@theappalachianonline.com

WHO WE ARE

3,000 9,000 82% CI R CU L ATI O N

R EAD ER SHI P

PICKUP

STU D ENT PO PU L ATI O N:

18,811

17,017 UNDERGRADUATE + 1,794 GRADUATE

The Appalachian has been the student-run news group of Appalachian State University since 1934. We have a weekly print publication featuring timeless news for the community and publish breaking news online daily. Students facilitate all parts of the publications, including writing, photography, designing, marketing, and client relations.

AWARDS AND RECOGNITION • Associated Collegiate Press Pacemaker Winner • Associated Collegiate Press Honor of Distinction • College Media Association Pinnacle Winner • NC College Media Association Best of Show

3,055 FACULTY AND STAFF

86% W HIT E + 14% MINORITY

T H E LO C A L C O M M U N IT Y R E C E I V E S :

$18 million/year

I N STU D ENT D I SCR E TI O N ARY SPENDING

$4.1 million/year

I N PAR ENT/FAM I LY/VI SITO R SPENDING

$251.1 million/year FR O M THE U NI VER SIT Y

3

PRINT RATES ON-CAMPUS RATES

COMMUNITY RATES

BLACK AND WHITE

FULL COLOR

BLACK AND WHITE

FULL COLOR

FULL PAGE

$420

$645

$700

$925

1/2 PAGE

$210

$325

$350

$465

1/4 PAGE

$110

$170

$175

$230

1/8 PAGE

$60

$90

$100

$130

PREPRINTED INSERTS

$400

$400

$400

$400

DEADLINES ISSUE RELEASED Thursday

SPACE SOLD

When you buy 5-10 ads

15% OFF When you buy 10+ ads

4

1/4 Page

9.715� x 7.658�

4.781� x 7.833�

1/8 Page

4.781� x 3.743�

Coupon/ Business Card 4.781� x 1.871�

One Week Prior

ARTWORK DUE* Monday at 5 p.m.

Raster images should be 300 ppi. Black and white ads should be grayscale, $500 LEADERBOARD $150 be CMYK. No color ads should text smaller than 9pt. Use process black (100%K). Send ad files as .pdf or .tiff files.

MIDDLE BANNER $125 $400 Name files accordingly: BusinessName_IssueDate.pdf.

SIDE BAR $100 $350

10% OFF

9.715� x 15.316�

1/2 Page

THINKING OF MOVING OFF CAMPUS?

*Artwork submitted after Monday at 5 p.m. without prior approval will result in a 15% late fee.

MONTHLY WEEKLY

DISCOUNTS

Full Page

ENHANCEMENTS Need your ad designed?

ON-CAMPUS

Add $50 per ad

COMMUNITY Add $100 per ad

Have preferred section placement?

Add 10% to ad order

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(828)263-0100

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Waive your APP fees with this coupon (thatĘźs a savings of $300!) for 2016-2017 leasing season

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WEB RATES

SOCIAL MEDIA

WEEKLY

MONTHLY

LEADERBOARD

$150

$500

NO CONTRACT

$400

MIDDLE BANNER

$125

$400

WITH CONTRACT

$350

SIDE BAR

$100

$350

MONTHLY (4 WEEKS)

(3+ MONTHS)

Monthly Social Media Packages include two Tweets and one Facebook post per week along with a consultation to develop your social media post message.

Side Bar

Leaderboard

300px x 250px

728px x 90px

Middle Banner

DEADLINES

970px x 90px

WEEKLY

MONTHLY (4 WEEKS)

AD PUBLISHED

ARTWORK DUE

AD PUBLISHED

Sunday

Friday at 5 p.m.

Sunday

ARTWORK DUE Friday at 5 p.m.

Raster images should be 72 dpi RGB. No text smaller than 7pt. Send ad files as .jpep, .png or .gif files. Name files accordingly: BusinessName_PublicationDate.jpg 6

Twitter

Facebook

RESTRICTIONS Promoted tweets/posts must begin with #AD: to signify sponsored content. All tweets must be less than 280 characters. All Facebook Posts must be less than 75 words.

Images are optional, but should be at least 72 dpt RGB. Links may be included.

7

SPECIAL ISSUES/SECTIONS ISSUES

Best of Boone

Inside the Huddle

Our Best of Boone issue describes the highest-rated local business, attractions, and on campus opportunities within the Boone community, as voted on by students in the Appalachian community.

September 7, 2017

Our annual football issue that highlights the upcoming season for our App State Mountaineers! This focus includes an analysis of players, upcoming games, and the overall SunBelt conference.

Orientation Issue May 10, 2018

Our Summer edition that is issued to all incoming students/parents at Appalachian.

Our non-partisan election issues that discusses political parties running for Local, State, and National offices (as applicable).

SECTIONS

In Tune

January 25, 2018

Think Pink Edition October 19, 2017

Our Arts and Entertainment edition that highlights local music and performing arts.

Our Breast Cancer Awareness special section to discuss issues with women’s health and Breast Cancer.

Menu Guide*

Black History Month

Our food guide to local eateries in the High Country. Highlights the best eats in Boone, as well as sustainable food sourcing and vegetarian/vegan options.

Our section to celebrate greatness and accomplishments within the African American community.

February 22, 2018

Diversity Issue March 29, 2018

Our issue to feature the beauty of all types of diversity in our local and global world.

Regular Issue

Special Issue

Special Section

May 3, 2018

Election Issue

November 2, 2017

PRODUCTION CALENDAR September 1 7 14 21 28

December

October 5

1

19 26

1

1

January

7 18 25

November 1 2 9 16 30

February 1 8 15 22

February 1, 2018

ONLINE Earth Day

April 19, 2018

Our completely online issue to celebrate the beauty of our earth and discuss the importance of sustainability.

March 1 15 22 29

1

April 12 19 26

May 1 3 10

*See Menu Guide rate card for special rates and opportunities.

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9

NEWSSTAND RATES

NEWSSTAND LOCATIONS

Have your business seen by students, faculty, and staff across campus by purchasing an ad on the front of one of our newstands!

Main Campus

Lamination and plastic covers ensure that ads are protected from the elements.

King St.

Cost includes printing, lamination, and placement of the 11” x 17” advertisement.

ON-CAMPUS RATES

COMMUNITY RATES

10 STANDS (1/2)

20 STANDS (ALL)

10 STANDS (1/2)

20 STANDS (ALL)

$1400

$2800

$1750

$3500 Blo

Peacock Circle

Library Circle

Library Parking Deck

Garwood Bus Shelter

BB Dougherty Hall

Rivers Parking Deck

Anne Belk Hall

I.G. Greer

Skywalk Bus Shelter

Living Learning Center

Trivette Dinning Hall

Schaefer Center

Convocation Center

Peacock Hall

Student Rec Center

University Post Office

State Farm Parking

App Panhellenic Hall

Need your ad designed?

Add $100 per ad 10

.

Sanford Mall

Rd

Library Courtyard

ock

GROUP TWO:

gR

GROUP ONE:

win

Rates per 7 week quarter.

Appalachian Panhellenic Hall

Hi

gh

w

ay 3

21

Newsstand 11” x 17” ad

State Farm Parking Lot

GROUP ONE

St

ate

Fa rm

Rd

GROUP TWO

.

INDOOR 11

Bradley Workman Business Manager Jonathan Mauldin Graduate Assistant Olivia Wilkes Adviser

ASU Box 9165 828-262-2157 business@theappalachianonline.com