The Appalachian Media Kit 2020-21

2020-2021 MEDIA KIT

The Appalachian News Group

theappalachianonline.com

828-262-2157 business@theappalachianonline.com

WHO WE ARE The Appalachian has been Appalachian State University’s student-run news publication since 1934. We publish a print publication and film a news broadcast weekly. We are the recipient of the ACP Pacemaker Award, the CMA Pinnacle Award and the NC College Media Association Best of Show award.

We strive to provide fair and accurate news for the campus community; to inform, entertain and create a forum for ideas; to provide on outlet for reader’s opinions; to be a champion for student, faculty, staff, and community interests; and to remain independent, exercise and insure its First Amendment rights.

Students facilitate all parts of the publications, including writing, photography, designing, marketing, and client relations.

The Appalachian’s Editorial Board

45,000+ 80,000+ 20,000+

MONTHLY WEBSITE MONTHLY WEBSITE READERSHIP USERS

SOCIAL MEDIA FOLLOWERS

20,023 STUDENT POPULATION

FACULTY & STAFF

3,055

FIRST TIME FRESHMEN

TRANSFER STUDENTS

3,906 1,459

THE LOCAL COMMUNITY RECEIVES:

$18 million/year

IN STUDENT DISCRETIONARY SPENDING

$4.1 million/year

Business Manager: Shelly Banz Associate Business Manager: Jessica Kimes Marketing Director: Meg Powell Graphics Editor: Efrain Arias-Medina Photography Editor: Jesse Barber Multimedia Editor: Xanayra Marin-Lopez Broadcast News Producer: Anna Muckenfuss Adviser: Allison Bennett Dyche

Editor-in-Chief: Jackie Park Managing Editor: Mickey Hutchings Chief Copy Editor: Sophia Lyons News Editor: Emily Broyles Politics Editor: Moss Brennan Arts & Culture Editor: Ansley Puckett Sports Editor: Silas Albright Opinion Editor: Caleb Garbuio

IN PARENT/FAMILY/VISITOR SPENDING

$251.1 million/year FROM THE UNIVERSITY

SOCIAL MEDIA

WEB RATES WEEKLY

MONTHLY (4 WEEKS)

DIMENSIONS

Leaderboard YOUR AD HERE

$185

$650

MONTHLY (12 POSTS)

$100

$400

Social Media Packages include a Tweet, Facebook post, and Instagram post/story per week along with consultation to develop your social media post message.

STATISTICS

Side Bar (Medium Rectangle) YOUR AD HERE

728 px x 90 px

Sponsored Social Posts

WEEKLY (3 POSTS)

$150

$525

300 px x 250 px

$435

728 px x 90 px

TWITTER

10,000 + followers

FACEBOOK

INSTAGRAM

6,982 + likes

4,500 + likes

Footer

$125

YOUR AD HERE

DEADLINES WEEKLY AD PUBLISHED Sunday

ARTWORK DUE Friday at 5 p.m.

MONTHLY (4 weeks) AD PUBLISHED Sunday

ARTWORK DUE Friday at 5 p.m.

Raster images should be 72 dpi RGB. No text smaller than 7pt. Send ad files as .jpeg, .png or .gif files. Name files accordingly: BusinessName_PublicationDate.jpg 4

YOUR AD HERE

YOUR AD HERE

Twitter

Instagram

YOUR AD HERE

Facebook

RESTRICTIONS Promoted tweets/posts must begin with #AD: to signify sponsored content. All tweets must be less than 280 characters. All Facebook Posts must be less than 75 words.

Images are optional, but should be at least 72 dpi RGB. Links may be included.

5

DIGITAL NEWSLETTER RATES

PRODUCTION CALENDAR Weekly Digital Issue

PER ISSUE Full Page

$185

1/2 Page 1/4 Page

$150 $125

1/8 Page Large Rectangle

$90 $200

Leaderboard

$185

Footer

$125

SEPTEMBER 6

7

3

1

2

4

5

8

9 10 11 12

4

5

6

10” x 10.5”

1/2 Page

10” x 5.25”

1/4 Page 5” x 5.25”

Sign up to have our weekly newsletter delivered right to your inbox!

AD HERE

YOUR AD HERE

6

1200 px 800 px

Leaderboard 728 x 90 px

2

3

4

5

6

7

8

9 10

8

9 10 11 12 13 14

18 19 20 21 22 23 24

22 23 24 25 26 27 28

27 28 29 30

25 26 27 28 29 30 31

29 30

JANUARY

7

1

2

3

4

5

8

9 10 11 12

3

4

5

6

7

FEBRUARY 1

2

8

9

7

1

2

3

4

5

6

8

9 10 11 12 13

13 14 15 16 17 18 19

10 11 12 13 14 15 16

14 15 16 17 18 19 20

20 21 22 23 24 25 26

17 18 19 20 21 22 23

21 22 23 24 25 26 27

27 28 29 30 31

24 25 26 27 28 29

7

3

4

30/31

28

MAY

APRIL

1

2

5

6

8

9 10 11 12 13

4

5

6

7

1

2

8

9 10

1

3 2

3

4

5

6

7

8

14 15 16 17 18 19 20

11 12 13 14 15 16 17

9 10 11 12 13 14 15

21 22 23 24 25 26 27

18 19 20 21 22 23 24

16 17 18 19 20 21 22

28 29 30 31

25 26 27 28 29 30 31

23 24 25 26 27 28 29

ISSUE RELEASED

DEADLINES SPACE SOLD

(At least) 5 days Prior

ARTWORK DUE* Wednesday @ 12 PM

*Artwork submitted after Wednesday at 12 p.m. without prior approval will result in a 15% late fee.

YOUR AD HERE

YOUR AD HERE Large Rectangle

1

20 21 22 23 24 25 26

Friday

YOUR AD HERE

3

15 16 17 18 19 20 21

6

5” x 2.6”

2

11 12 13 14 15 16 17

DECEMBER

1/8 Page

7

1

13 14 15 16 17 18 19

MARCH Full Page

NOVEMBER

OCTOBER

Footer

728 x 90 px

Raster images should be 72 ppi. Black and white ads should be grayscale, color ads should be RGB. No text smaller than 9pt.

Send ad files as .pdf or .png files.

Name files accordingly: BusinessName_IssueDate.pdf.

DISCOUNTS

10% OFF

with purchase of 5-10 ads

15% OFF

with purchase of 10+ ads

7

NEWSSTAND RATES

Have your business seen by students, faculty, and staff across campus by purchasing an ad on the front of one of our newsstands!

NEWSSTAND LOCATIONS Main Campus

Lamination and plastic covers ensure that ads are protected from the elements.

King St.

Cost includes printing, lamination, and placement of the 11” x 17” advertisement.

Community Rates

$1,400

$1,750

$2,800

$3,500 gR

win

Blo

10 Stands (1/2) 20 Stands (All)

On-Campus/NP Rates

Library Courtyard

Sanford Mall

Peacock Circle

Library Circle

Library Parking Deck

Garwood Bus Shelter

BB Dougherty Hall

Rivers Parking Deck

Anne Belk Hall

I.G. Greer

Skywalk Bus Shelter

Living Learning Center

Trivette Dinning Hall

Schaefer Center

Convocation Center

Peacock Hall

Student Rec Center

University Post Office

State Farm Parking

App Panhellenic Hall

Newsstand 11” x 17” ad

.

GROUP TWO:

Rd

GROUP ONE:

ock

*Rates per 7 week quarter.*

Appalachian Panhellenic Hall

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hw

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32

1

8

Sta

te

Fa

rm

Rd

.

Need your ad designed?

Add $100 per ad

State Farm Parking Lot

GROUP ONE

GROUP TWO

INDOOR 9

Shelly Banz Business Manager Jessica Kimes Assistant Business Manager Allison Bennett Dyche Adviser

ASU Box 9165 828-262-2157 business@theappalachianonline.com The Appalachian will not accept ads that are libelous; promote academic dishonesty; violate federal, state or local laws; or encourage discrimination against any individual or group on the basis of race, sex, sexual orientation, age, color, creed, religion, national origin or disability. We reserve the right to edit or reject any ad copy, photos, graphics or entire ads.