Miller Group Listing Presentation

THE MILLER GROUP the

Miller Group Group Miller The

a valley for adventurers and beyond

MILLER GROUP

The Miller Group EXP Realty LLC 904-557-5720 904-206-0525 MillerGroupOfAmelia@gmail.com www.MillerGroupOfAmelia.com

THE MILLERS

Our family has called the Amelia Island Plantation home since 1974 when we first purchased a Captain's Court Villa and a Beach Wood Villa. Ever since then, we've celebrated and served this beautiful community.

David Miller Sr and David Miller Junior started a commercial real estate development company which built and operated climatized self storage facilities. James Miller, became a licensed Realtor in 2015, and started The Miller Group, a residential real estate company focused helping Amelia Island Plantation buyers and sellers. In 2016, David joined his son and together they continue to serve the Amelia Island Plantation's real estate needs.

James and Dave stay active within the community and give back whenever they can. James serves on multiple AIPCA committees and will be an AIPCA board member in 2020. Dave serves on multiple AIPCA and Club committees and is a board member of the Club.

OUR JOB IS TO SELL YOUR PROPERTY IN THE LEAST AMOUNT OF TIME WHILE MAXIMIZING ITS VALUE THE KEY TO SELLING YOUR PROPERTY FOR THE MOST AMOUNT OF MONEY IN THE THE LEAST AMOUNT OF TIME IS: 1.) MAXIMIZING BUYER'S PERCEPTION OF VALUE BY HOW YOUR HOME SHOWS, BOTH ONLINE AND IN PERSON 2.) MAKING AS MANY PEOPLE AWARE OF YOUR PROPERTY THROUGH MARKETING 3.) KEEPING YOU INFORMED AND UP TO DATE WITH THOROUGH COMMUNICATION AND OUR DEDICATED SERVICE 4.) CHOOSING A LIST PRICE WHICH REFLECTS BUYERS' PERCEPTION YOUR PROPERTY'S VALUE BASED ON COMPARATIVE SALES

HOW YOUR PROPERTY SHOWS we make your home pop!

PROFESSIONAL PHOTOGRAPHS

Beautiful, eye-catching photos are vital to attract buyers who search online for your home. This is why we hire professionals photographers to create stunning galleries of your home.

DRONE Let buyers see your property from an interesting point of view.

VIDEOGRAPHY & 3D TOURS We use high-quality video to create compelling tours of your property.

This is a wonderful way to tell your property's story and make an emotional connection with potential buyers. We also create 3D, interactive tours using technology similar to Google Street View, which allows buyers to virtually walk through your home. We've even seen buyers, after watching the 3D tour, purchase a home without first seeing the property in person!

This technology is that good!

Preparation Pays Off The Basics - Home - spotless. Lawn - mowed. Clutter - removed. Carpets - cleaned. Odors - gone.

Living Room - Open up the living room by moving furniture and removing unnecessary items.

Kitchen - Clear counters, refrigerator art and magnets. Add a fresh flowers. Leave small appliances if used daily.

Bedrooms - De-personalize by removing photos and personal items to make buyers feel comfortable Bathrooms - Think "hotel." Add fresh new towels and remove all personal items - no toothbrushes!

Storage - Organize closets, laundry room, attic, and other storage areas.

Repair - Patch holes and paint walls and ceilings where needed. Replace broken tiles, re-caulk sinks and tubs.

Colors - Tone down brightly painted rooms. Not all buyers appreciate hot pink, purple, or red.

Brighten - Replace low-watt light bulbs with brighter ones. Clean windows. Open curtains.

Pets - Put away toys, clean litter boxes, deodorize carpets. Take pets with you when house is shown.

Outside - Think curb appeal! Paint the front door. Pressure wash the driveway, sidewalks, decks, and patio. Add a few shrubs, flowers, and fresh mulch. Remove dead or tired plants.

Garage - Remove as many "extras" as possible. Tools, lawn equipment, bikes are o.k. Leave room for at least one car. Make it look spacious!

HOW IT'S MARKETED We'll sell it faster, for more money.

HOW DID BUYERS ACTUALLY FIND THEIR HOMES? 50% - Online 28% - Real Estate Agent 7% - Yard Sign 7% - Friend/Family/Neighbor 5% - Builder 3% - The Seller Directly 1% - Print Advertising

MASTERING THE ONLINE PORTALS Buyers no longer use brokerage websites to search for property. They all use the big websites like Zillow, Realtor.com, Trulia. We monitor these portals daily to make sure your property is receiving more views than your competition. The best way to standout is to have the best presentation which is why how we show your property is vital.

SOCIAL MEDIA

Did you know the average Facebook user is connected to 130 friends? Imagine if you asked 10 friends to share your property on Facebook...that's 1300 views!

We market your property on Facebook, Instagram, and Youtube. We also pay Facebook to "boost" your property post. What does this mean? Simply, we market your property to a specific target audience who might be potential buyers. For example, if we think your home is perfect for a retiree who wants to live near the beach, we'll send your listing to buyers who are over the age of 60, have joined Facebook groups about Amelia Island, and listed going to the beach as their favorite hobby. This is a great way to make social media marketing more effective.

WE DON'T RELY ON THE INTERNET ALONE 28% of buyers find the home they purchase through real estate agents

No Team Is More Effective At Marketing To Other Agents Virtual Broker Open House - We hold a virtual open house for all real estate agents to tour your property. They can also invite their clients to tour as well.

Email Blast - We send out a beautiful electronic flyer to all agents which showcases your property. This way agents can easily forward to their potential buyers.

Tour Links - We load links to your property videos and virtual tours to MLS so all agents have easy access to them.

Personal Note - We personally contact the other top-producing agents in the area to tell them about your home. You would be surprised at how many agents are not aware of the available homes for sale.

Realtor Facebook Community - We'll create "coming soon" posts as well as "just listed" posts in the Amelia Island/Nassau County Realtor Community Group.

THE MILLER DIFFERENCE Our Communication & Service Sets Us Apart

WEEKLY REPORTS AND CHECK IN CALLS You need to know all the updates in your local real estate market, such as new listings, pending sales, price changes, etc. We notify you anytime there is a change in your market.

We also send you a weekly market analysis that is customized for your property. This way you are always in the loop. In addition, we schedule a weekly check in call to discuss what is working and what is not working so we can adjust our strategy if necessary.

TEAM WORK We collaborate on each listing, allowing the two of us to focus on our areas of expertise. By listing with us, you are getting two agents for the price of one!

DETAILED SHOWING FEEDBACK

Not only will you receive showing feedback from our automated system,we'll also give you more detailed feedback by calling every agent after each showing.

GOING THE EXTRA MILE As long as it is legal, ethical, and moral...we'll do anything to sell your property!

Because we leverage our strengths as a team, we provide a level of service that no other agent can match. For example, if your property is shown while you are traveling out of town, we'll stop by before the showing to make sure all lights are turned on and the driveway is blown off. We even drove a client's dog around town for hour during a lastminute showing because the client was unable to leave work. Talk about service!

GIVING BACK We donate a percentage of our income from your sale to The Boys & Girls Club.

HOW IT IS PRICED The Most Accurate Method To Price Your Property

PROPERTY VALUE Your property is worth what buyers in the current market are willing to pay for it. This isn't always intuitive, but it is the secret to pricing.

We leverage the same database that agents, banks, appraisers, and buyers use to correctly price a property. We compare the most recent and relevant sales to determine a possible price range for your listing.

PRICE TO SELL, NOT TO SIT Since a property’s worth is determined by buyer perception, you want to make sure that buyers think your property is a great value so there is a sense of urgency to buy. This approach almost always yields more net money for sellers as properties sell faster and closer to asking price. If there is no sense of urgency for buyers, your property can sit on the market while you consider price reductions, which ultimately lowers buyer's perception of your property's value.

THANK YOU! For The Privilege And Opportunity To Share Our Knowledge With You

The Miller Group

James' Cell: 904-557-5720

James & Dave Miller

Dave's Cell: 904-206-0525 MillerGroupOfAmelia@gmail.com www.MillerGroupOfAmelia.com