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ADVERTISING SPECS
X AD FILE FORMAT - PDF X1A (Print-ready)
X INK SPECIFICATIONS - CMYK 4/C process. No pantone colors.
X DENSITY AND PHOTOS - Total density should not exceed 300%. Photos need to be 300 dpi/CMYK color.
X MARKS - All trim and bleed marks should be included in all colors and must be located .25" from trim and not to invade the live or bleed areas.
X GENERAL RULES - Allow .125" on all sides for bleed ads. Reverse type or 4/C black text smaller than 10 pt and any solid type smaller than 6 pt cannot be guaranteed for perfect registration or readability. White color objects cannot be set to overprint.
X RICH BLACK - Use 100K 40C for “rich black” background colors.
X LIVE MATTER - Safety: .25" from all TRIM edges.
X NOTE - It is ideal to keep text .5" from trim edge.
X RULES - Please do not use hairline rules. BLACK RULES : .25 pt minimum. COLOR RULES : .5 pt minimum.
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