25365 Prado De La Felicidad
Listing Presentation • Presented by Mauricio Umansky, Neeta Gupta and Christine Demirtshian
01 Meet The Team
Mauricio Umansky Founder and CEO
Mauricio Umansky is the Founder and CEO of The Agency, a billion-dollar brokerage that utilizes world-class technology and innovative marketing strategies to assist agents and their clients in achieving their real estate goals. Since its inception in 2011, the firm set out to create an industry-disrupting model that would redefine the business and foster a unique culture rooted in the core philosophy of collaboration. In its ten years, The Agency has done that and much more. Mauricio has achieved nearly $5 billion in real estate sales and holds the distinction of selling the most homes in the country priced above $20M. He has represented some of the world’s most noteworthy properties, including the Playboy Mansion, the first house in L.A. to sell above the $100M mark, Walt Disney Estate, and residences owned by Michael Jackson, Michael Jordan and Prince. Mauricio and The Agency also represent some of the world’s top developers and resort brands, including One&Only, Rosewood, and The Ritz-Carlton. Together with his team, Mauricio is noted as one of the highest producing agents by The Wall Street Journal’s REAL Trends annual list, and has been ranked #69 on Swanepoel’s 2023 Power200, a prestigious list of top real estate executives in the U.S. With solid infrastructure and a renowned brand that is featured on international television shows including Million Dollar Listing Los Angeles, The Real Housewives of Beverly Hills and most recently, Buying Beverly Hills on Netflix, The Agency has grown to over 85 corporately-owned and franchise offices and over 1,500 agents across the U.S., Canada, Mexico, the Caribbean and Europe. Poised for further expansion with likeminded partners in strategic markets, The Agency was recognized by Inman as a top luxury brokerage, noted by The Financial Times as one of America’s Fastest Growing Companies and has ranked among Inc. 5000’s list of fastest-growing private companies in the country for five consecutive years. Mauricio recently published The Dealmaker, now available in bookstores around the country. He is also a proud member of The Young Presidents Organization (YPO),an influential and world-renowned business networking organization. His philanthropic work includes serving as a board member for Giveback Homes, an organization dedicated to building homes for families in need, and supports The Children’s Hospital of Los Angeles and the National Breast Cancer Association.
Neeta Gupta Agent
With more than two decades of experience, Neeta Gupta is a trusted real estate professional specializing in luxury residential, development and commercial properties throughout Los Angeles. At The Agency, she brings a sophisticated, highly personalized approach to representing discerning buyers, sellers and investors. Neeta’s expertise spans Calabasas, Encino, the Conejo Valley, San Fernando Valley and the Westside. Her clientele includes celebrities, C-suite executives, professional athletes, physicians and entrepreneurs who value her discretion, market knowledge and strategic approach. Known for her strong negotiation skills and extensive network, Neeta combines sophisticated marketing, targeted exposure and access to private and off-market opportunities to successfully position exceptional properties and connect clients with opportunities both on and off the market. Neeta holds an undergraduate degree in business and an MBA from California Lutheran University, providing a strong financial foundation for complex negotiations and investment decisions. Beyond real estate, Neeta is a devoted mother of two and an active supporter of Caring Hand for Children. Her passion for architecture and interior design further complements her eye for a property’s potential and value.
Christine Demirtshian Agent
Christine Demirtshian is an Estates & Commercial Agent with The Agency, based at the company’s Beverly Hills Global Headquarters and a member of The Umansky Team, led by Founder and CEO Mauricio Umansky. With more than a decade of experience, Christine represents buyers, sellers, investors and developers across luxury residential, commercial, land and new development opportunities throughout Los Angeles and beyond. Christine began her real estate career as a Sales Executive for MGM MIRAGE’s landmark $8.5 billion CityCenter development in Las Vegas, representing its luxury residential portfolio including the residences now known as Waldorf Astoria Las Vegas and Veer Towers. This early experience established her foundation in luxury real estate, largescale development and working with sophisticated clientele. Her expertise is further shaped by a deep family background in business, hospitality and investment. Christine’s family is behind one of the nation’s largest restaurant acquisition groups with ownership and operations spanning more than 800 restaurants nationwide. This exposure to acquisitions, commercial real estate, operations and investment provides her with a business-minded perspective that extends well beyond the traditional real estate transaction. Recognized by Modern Luxury Angeleno as one of its Dynamic Women, Christine’s leadership extends beyond real estate into civic and philanthropic service. She is an elected Councilmember representing District 12 on the Porter Ranch Neighborhood Council and serves on the Board of Directors of Philoptochos, supporting philanthropic and community initiatives. Based in Beverly Hills, Christine combines highly personalized local representation with the global reach of The Agency’s network worldwide. Through The Agency and The Umansky Team her clients benefit from an expansive international referral network, global market connections, strategic exposure and access to private and off-market opportunities across key luxury markets. Known for her relationship-driven approach, discretion and ability to identify opportunity Christine brings together local expertise, global reach and a sophisticated understanding of real estate and business to deliver exceptional representation for buyers, sellers, investors and developers worldwide.
02 Career Highlight & Notable Sales
Umansky Team
Career Highlights Closed Nearly
Closed
$6 Billion
$350 Million
Worth of Real Estate
Worth of Real Estate in 2025
Sold more homes over
$20 Million Than anyone in the U.S.
TOP AGENTS IN THE U.S.
TOP 25 AGENTS IN HOLLYWOOD
SHOWBIZ REAL ESTATE ELITE
EY ENTREPRENEUER OF THE YEAR, GREATER LA
SWANEPOEL POWER 200
Mauricio Umansky Top Sales Sales
ADDRESS
SALE PRICE
ADDRESS
SALE PRICE
Beverly Hills Residential Project Playboy Mansion 822 Sarbonne Road The Walt Disney Estate Beverly Hills Confidential Santa Barbara Confidential 777 Sarbonne Road Broad Beach Parcel 60 Beverly Park Malibu Parcel 864 Stradella Road 918 N. Roxbury Drive 1627 E. Valley Road 1201 Laurel Way 837 Greenway Drive 11490 Orum Road 1201 Laurel Way 200 Delfern Drive 438 N. Faring Road 1023 N. Roxbury Drive 1691 Crespi Lane Beverly Park Confidential 10771 Bellagio Road 1006 Lexington Road 27 Beverly Park Terrace 720 N. Alta Drive 46 Beverly Park Circle 1232 Sunset Plaza Drive 1741 Correa Way 910 N. Foothill Road 1036 Summit Drive
$130,000,000.00 $100,000,000.00 $75,000,000.00 $74,000,000.00 $72,500,000.00 $70,000,000.00 $45,760,000.00 $42,500,000.00 $40,000,000.00 $39,500,000.00 $39,000,000.00 $36,000,000.00 $35,000,000.00 $33,000,000.00 $32,349,582.90 $32,250,000.00 $31,000,000.00 $30,000,000.00 $30,000,000.00 $28,750,000.00 $28,000,000.00 $27,750,000.00 $27,600,000.00 $26,750,000.00 $26,725,000.00 $26,324,000.00 $25,150,000.00 $23,980,000.00 $23,750,000.00 $23,700,000.00 $23,000,000.00
414 S Cliffwood Avenue 755 Sarbonne Road 2571 Wallingford Drive 44 Beverly Park Circle 1013 Roxbury Drive 167 S. Rockingham Avenue 11507 Orum Road 1302 Collingwood Place 12835 Parkyns Street 979 Bel Air Road 22 Beverly Park Terrace 2709 Vista Oceano Lane 330 S. Mapleton Drive 75 Beverly Park Lane 7 Country Oak Lane 8325 Hollywood Boulevard 355 S. Mapleton Drive 600 Oakville Cross Road 212 Vance Street 254 Bel Air Road 661 Doheny Road 332 N. Bel Air Road 1307 Sierra Alta Way 333 S. Mapleton Drive 9520 Hidden Valley Road 565 Perugia Way 8 Beverly Park 1135 Rivas Canyon Road 910 N. Rexford Drive 201 Avondale Avenue 8927 St. Ives Drive
$22,500,000.00 $22,375,000.00 $22,000,000.00 $22,000,000.00 $21,000,000.00 $20,833,500.00 $20,500,000.00 $20,200,000.00 $19,715,787.00 $19,650,000.00 $19,600,000.00 $19,500,000.00 $19,500,000.00 $19,300,000.00 $19,000,000.00 $18,825,000.00 $18,800,000.00 $18,500,000.00 $18,500,000.00 $18,100,000.00 $17,800,000.00 $17,650,000.00 $17,500,000.00 $17,250,000.00 $17,000,000.00 $16,550,000.00 $16,525,000.00 $16,500,000.00 $16,455,000.00 $15,850,000.00 $15,400,000.00
The Agency Top Sales Sales
ADDRESS
CITY
PRICE
Padaro Lane
Carpinteria
$160,000,000 (list price)
The Manor
Holmby Hills
$120,000,000
10231 Charing Cross Road
Holmby Hills
$119,867,700
301 N. Carolwood Drive
Holmby Hills
$100,000,000
Playboy Mansion
Holmby Hills
$100,000,000
28060 Sea Lane Drive
Malibu
$90,450,000
Confidential Estate
Beverly Hills
$90,000,000
10671 - 10693 Chalon Road
Bel Air
$85,000,000
Robert Lane
Beverly Hills
$80,000,000 (list price)
822 Sarbonne Road
Bel Air
$75,000,000
355 N. Carolwood Drive
Bel Air
$74,000,000
49 Beverly Park
Beverly Hills
$70,000,000
3620 Sweetwater Mesa
Malibu
$69,900,000
1028 Ridgedale Drive
Beverly Hills
$66,250,000
330 Mapleton Drive
Holmby Hills
$65,000,000
2188 Mandeville Canyon Road
Brentwood
$65,000,000
2571 Wallingford Drive
Beverly Hills
$60,850,000
642 St Cloud Road
Bel Air
$58,500,000
630 Nimes Road
Bel Air
$56,000,000
6970 Wildlife Road
Malibu
$53,000,000
609 E Channel Road
Santa Monica
$48,674,649
777 Sarbonne Road
Bel Air
$45,760,000
1655 Fernald Point
Montecito
$45,000,000
10231 Charing Cross Road
Los Angeles
$45,000,000
Broad Beach
Malibu
$42,500,000
03 The Agency Global Reach
Everything is Better in Red. Let Us Show You Why. We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door. Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind each one of our agents is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.
190+
17
$108B
3,500+
Off ices
Countries
Total Sales
Agents
The Agency Global Reach Offices
ARIZONA Scottsdale ARKANSAS Bentonville CALIFORNIA Alamo Berkeley Beverly Hills Brentwood Calabasas Carmel Corona del Mar DTLA Healdsburg Laguna Beach La Jolla Los Altos Los Gatos Malibu Marin Pacific Palisades Palm Desert Pasadena Santa Barbara Sherman Oaks South Bay Studio City Venice Woodside COLORADO Aspen Boulder Denver Steamboat Springs Telluride CONNECTICUT New Canaan Fairlfield FLORIDA Miami Florida Keys Fort Lauderdale Naples Northwest Florida Beaches Orlando Palm Beach Sarasota
Oahu IDAHO Boise Coeur d’ Alene INDIANA Indianapolis KENTUCKY Louisville MARYLAND Frederick MASSACHUSETTS Boston Cape Cod MICHIGAN Birmingham MONTANA Bozeman Big Sky NEVADA Las Vegas Henderson Reno NEW JERSEY Hoboken NEW MEXICO Santa Fe NEW YORK Brooklyn East Hampton Fire Island Gold Coast New York City North Shore South Shore The Hamptons Westchester NORTH CAROLINA Charlotte OHIO Cleveland
GEORGIA Atlanta Savannah
OKLAHOMA Oklahoma City Tulsa
HAWAII Maui
OREGON Bend Portland
SOUTH CAROLINA Hilton Head TENNESSEE Chattanooga Nashville TEXAS Austin Dallas Frisco Rockwall San Antonio Tyler Waco UTAH Nephi Park City Salt Lake City Saint George VIRGINIA Chesapeake Virginia Beach WASHINGTON BAINBRIDGE ISLAND CAMANO ISLAND PORT TOWNSEND SEATTLE VANCOUVER
WASHINGTON D.C. D.C. Metro CANADA Brant County Downtown Toronto Edmonton Fort McMurray Halifax Kelowna Laval Montreal Muskoka Niagara North Vancouver Oakville Ottawa Outaouais, Quebec Saskatoon North York Toronto West Victoria Waterloo Region West Vancouver White Rock York Region YorkvilleYorkville Montreal Outaouais
MEXICO La Paz Los Cabos Puerto Vallarta Punta de Mita Riviera Maya San Miguel Todos Santos Mexico City Valle de Bravo THE CARIBBEAN The Bahamas Cayman Islands Dominican Republic Turks & Caicos Jamaica CENTRAL AMERICA Costa Rica Panama Nicaragua
EUROPE Amsterdam, The Netherlands Lisbon, Portugal Cascais, Portugal Vilamoura, Portugal Mallorca, Spain Marbella, Spain Costa Blanca North, Spain Barcelona, Spain Madrid, Spain Palma Mallorca, Spain
The Power of The Agency Top Luxury Brokerage Inman’ Golden | Awards | 2022-2025
7 Years
3 Years
Inc. 5000 Fastest-Growing Private Companies
Financial Times: One of the Americas’ Fastest Growing Comapnies
#1
#1
Among RealTrends Top 50 Firms in Average Sales by Sides at $2.5M
REALTRENDS 500 List of Top Residential Brokerages
The Agency Global Reach One of the most-followed
925,000+
Residential Brokerages in the world
Total contacts for The Agency Edit
513,000+
110,000+
Instagram Followers
Youtube Subscribers
4.4M
28M+
Total Overall Account Impressions Monthly
Youtube Views
Top Views by Country 1. United States 2. Brazil 3. United States 4. Canada 5. India
Social
The Agency Global Reach TheAgencyRE.com
8M+
Views Per Year
708,223 Views Per Month
Top Views by Country 1. United States 2. Canada 3. United Kingdom 4. Netherlands 5. India
6. Australia 7. Germany 8. Phillipines 9. France 10. Cayman Islands
Performance by Numbers
GLOBAL LUXURY EXPOSURE Through Properstar’s global network, your property is positioned in front of an international audience across 116 real estate portals in 79 countries, reaching 115.8M+ potential buyers worldwide. Strategic exposure includes key luxury markets across France, Germany, United Kingdom, Italy, Austria, Belgium, Greece, China, Australia, Canada, Brazil, Eastern Europe and beyond. Featured distribution includes Mansion Global, The Wall Street Journal, Juwai, Le Figaro Properties, Belles Demeures, Lux Residence, Zoopla, PrimeLocation, http://Immobiliare.it, Immowelt and other leading international property platforms.
FACEBOOK TheAgencyRE Followers: 43K • Monthly Averages: • Impressions: 4.1 Million • Reach: 213,000 • Total Engagement: 2,100 • Pages Views: 48,000
INSTAGRAM TheAgencyRE Followers: 513K • Monthly Averages: • Impressions: 4,400,000 • Accounts Reached: 657,000 • Content Engagement (Likes, comments, shares, saves): 106,000 • Prof ile Visits: 48,000 • Follower Growth: 1,300 • Threads Followers: 47K (total) • Mauricio Followers (@mumansky18): 821K • Farrah Brittany Followers (@farrahbritt): 730K • Alexia Umansky Followers (@alexiaumansky): 568K • The Umansky Team Followers (@umanskyteam): 30.5K
X
TIKTOK
Followers: 33,700 • Monthly Averages: • Impressions: 5,500 • Unique Visitors: 2,300 • Content Engagement (Likes, comments, shares, saves): 611
Followers: 14K • Monthly Averages: • Impressions: 4,400 • Engagement: 178 Clicks • Retweets: 120 • Likes: 630
Followers: 82,000 • Monthly Averages: • Video Views: 200,000 • Prof ile Views: 3,100 • Likes: 7,200 • Comments: 109
04 Marketing Case Studies
Lyon Estate Coto De Caza, California
1357 Laurel Way Beverly Hills, California
05 Marketing Plan
SAMPLE Launch Marketing Timeline Week prior to launch / Week 0
Below is a sample of marketing timeline with a custom one to be created tailored specifically to the property
Week 3
Direct contact with agents and clients regarding launch of property
Digital ads (Google, Meta)
Assets are shared with The Agency global partners in key retail locations (Aspen, Park City, Dallas, etc) to be shared in their offices
Eblast to promote property video
Mauricio to share property to 200+ Agency Beverly Hills agent in weekly Sales Meeting and on Pulse, The Agency’s Intranet reaching nearly 3500 agents world wide Post on Top Agent Network
Launch Day / Week 1 Property goes live on MLS/The Agency website Press exclusive, if applicable Custom New Listing eblast is distributed to listing agents’ clients as well as top brokers Local print media ads, as applicable Brokers and Public opens as approved and appropriate Social media posts to coincide with launch Additional social posts to promote organic press hits as available
Week 2 Digital ads (Google, Meta, etc) Social media post to launch property video Continued calls to agents/clients Marketing update re Week 1 and 2 analytics by EOW Custom eblast to proprietary UHNWI database with 6000 recipients Brokers and Public opens as approved and appropriate
Pending: Blog post live on The Agency website (potentially week 4 depending on timing and content) Blog is promoted on The Agency Edit, its Saturday newsletter with 700k+ subscribers Continued calls to agents/clientsw
Week 4 Social media post re Agency blog Continued call to agents and clients Based on existing market feedback, retarget marketing to specific demographics Marketing update re Week 3 and 4 analytics by EOW Regular inclusion in the Umansky Team newsletter Continued analysis of market feedback and developments will determine continued marketing beyond week 4.
THANK YOU. TheAgencyRE.com