25105 HIDDEN RIDGE ROAD Hidden Hills MARKETING & PR STRATEGY PROPOSAL PRESENTED BY BLAIR CHANG | THE AGENCY
THE OPPORTUNITY Hidden Hills has always been one of LA’s best-kept secrets. Now, with the region on the cusp of transformative growth, the moment to introduce it to the world has arrived. Our role is to connect this offering with the buyers who have been looking for exactly what it delivers — and to make sure the world knows where to find it.
The Moment Hidden Hills attracts a specific kind of buyer. One who has earned the right to live anywhere, and has chosen intentionality over visibility — a culture built around discretion, generous acreage, and open land that offers something increasingly rare in Los Angeles: genuine privacy at genuine scale. At this price point, buyers are weighing Bel Air, Beverly Hills, and Pacific Palisades — all of which trade privacy for proximity. Hidden Hills inverts that equation. Unmatched seclusion, newer construction, and a tight-knit community of neighbors who have made the same intentional choice — a sense of belonging that is nearly impossible to find at this level. And closer than people think — 30 to 35 minutes from Beverly Hills, with direct access to Malibu and the Westside via the 101. The region is entering a new era. The Kroenke Organization’s $10 billion Rams Village development in neighboring Woodland Hills is one of the most significant infrastructure investments in the Valley’s history — and it signals exactly the kind of momentum that sophisticated buyers move toward. This property is ready to meet that energy.
THE AGENCY’S approach The Agency brings a rare combination of global reach, in-house creative, institutional media relationships, and owned channels that few brokerages in the world can match — all focused on a single goal: connecting extraordinary properties with the buyers who are looking for exactly what they offer.
Global Network The industry’s leading boutique global luxury brokerage. 3,000+ agents across 155+ offices in 14 countries — not just a distribution channel, but a collaborative network of trusted advisors whose clients are the buyers this property is built for. When we bring a property to market, it lands in rooms that most listings never reach.
In-House Creative Our award-winning team of copywriters, graphic designers, and digital strategists will develop a bespoke visual identity and full collateral suite for the property — ensuring every touchpoint, f rom the brochure to the website to social media, is cohesive, considered, and unmistakably premium.
PR & Media Our bi-coastal PR team secures 2,000+ press placements annually, generating over $2B in ad value and reaching 41B+ monthly readers across the world’s most influential publications — Architectural Digest, Wall Street Journal, Mansion Global, Robb Report, Forbes, The New York Times, and more.
The Agency Journal Our editorial blog reaches 40,000 weekly readers with original content — property highlights, design trends, market insights, and lifestyle features that inform and inspire the most relevant audience in the world.
The Agency Edit Our global weekly newsletter delivered to 885,000 high-net-worth subscribers every week. Every property we feature lands directly and intentionally in the hands of the buyers who matter most.
The Agency Magazine Mailed directly to our agents’ offices and HNW clientele across 15 countries, The Agency Magazine brings our most significant listings and stories into the physical spaces where our buyers live and work.
Social Media One of the world’s most-followed residential brokerages, with 511K+ Instagram followers on our flagship account and an average of 10.1M impressions per post across all corporate accounts. Our dedicated social strategists tailor content to platform, algorithm, and audience — ensuring The property reaches the right eyes, in the right context, at the right time.
THE STRATEGY A phased campaign built to create momentum, build desire, and convert the right buyers — before, during, and after launch.
Phase 1: Identity & Collateral Before a single showing, we establish the property’s world. Our creative team will develop a bespoke brand identity for the property — a visual language, naming system for the estate, and master narrative that carries cohesively across every touchpoint. • • • • • •
Custom collection brand identity for the property. 3 brand directions presented for critique and approval prior to application Property description and copywriting across all materials Photography and videography: agent-led tours, lifestyle-forward content, social-optimized edits Brochure and coffee table book Dedicated property website E-blast templates and social media calendar
Phase 2: Targeted Outreach • • • • • •
A deliberate, curated introduction to the market — building anticipation and qualifying interest before public launch. Invite-only broker tours: a guided experience that walks top agents through the collection and arms them with the messaging and materials to speak to their clients with confidence Direct outreach to qualified buyers and agents in key feeder markets — New York, Miami, San Francisco, and internationally Exclusive event in partnership with a luxury brand — designed to introduce the collection to a carefully curated group of potential buyers in an elevated, memorable setting Internal Agency broadcast across office sales meetings, internal channels, and a momentum-building email series to our full global network Social media launch across The Agency (511K+ followers), The Luxury Home Show (1.5M followers), Luxury Listings (3.6M followers) and agent channels.
Phase 3: Market Launch • • • • •
Coordinated market launch timed to a media exclusive Broker’s Open and twilight event at the flagship property Print advertising aligned with editorial placements Ongoing digital marketing leveraging The Agency’s full social and digital infrastructure Continued PR outreach and sustained editorial follow-through across target publications
PR STRATEGY
Great PR isn’t about volume — it’s about fit. Our team focuses on finding the right publications and crafting the right message to put this property in f ront of the buyers who will connect with it most. Our bi-coastal team holds long-standing relationships with the most influential journalists, editors, and tastemakers in real estate, architecture, design, and luxury lifestyle media. We don’t pitch listings — we craft narratives that publications want to tell.
Potential Angles The Lifestyle Story.
What does it actually mean to live here? Privacy that is structural, not negotiated. Space that cannot be replicated in comparable LA addresses. A tight-knit community of likeminded people who made the same intentional choice. This is a specific kind of luxury — and it has a specific kind of buyer.
The Moment
With transformative infrastructure investment reshaping the surrounding region, the Western San Fernando Valley is entering a new era. The buyers who recognize that earliest are exactly who this property is built for.
Target Publications Wall Street Journal, Architectural Digest, The New York Times, Mansion Global, Robb Report, Forbes, The Hollywood Reporter, Los Angeles Magazine, Dwell, Modern Luxury, California Home & Design, The Real Deal, Vogue, CNBC, Fox Business, Financial Times, Dezeen, The Architect's Newspaper
THE PARTNERSHIP The Agency has the platform, the relationships, and the creative vision to introduce the property— and to find the buyers who have been waiting for exactly this. But more than that, this is a collaboration built around a shared belief in what Hidden Hills is becoming. A commitment to telling this story with the intention and reach it deserves.
Hidden Hills has always been one of LA’s best-kept secrets. It’s time to introduce it to the world.
Thank You