Carla Albieru LBB

THE LITTLE BLACK BOOK LISTING & MARKETING PRESENTATION

+ CONTENTS

01 AN INTRODUCTION

02 CARLA ALBIERU

03 T H E A G E N C Y OV E R V I E W

04 OUR METHOD

05 OUR MARKETING

06 PUBLIC RELATIONS

07 O U R T E C H N O LO G Y

+ 01

Welcome to the Family The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. Each agent is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.

THE AGENCY HIGHLIGHTS

115+ OFFICES Worldwide

$60 BILLION in Global Sales Volume

$1.6 MILLION Average Global Sales Price

$9.4 MILLION

Average Annual Sales per Agent Globally

+ 02

Agent Profile

Carla Albieru SALES REPRESENTATIVE @Carla.TheRealtor

empowering her clients to make the best, most informed decisions.

A seasoned real estate investor herself with properties in Boca Raton, Florida as well as Toronto, Milton and Kitchener, Carla has in-depth firsthand knowledge of the nuances involved in personally investing, purchasing and maintaining real estate investments. Prior to becoming an agent, Carla traveled the world while managing her own marketing and production company. Today, her creative, solutions-oriented approach to marketing makes her an invaluable asset to home sellers and investors.

Part of The Agency, Carla Albieru is a deeply knowledgeable resource for clients seeking to buy, sell or invest throughout London, Milton, Oakville, Mississauga and Toronto. Armed with more than 15 years of experience and a far-reaching network of friends, clients and professional colleagues spanning Canada, the United States and Europe, Carla provides expert guidance rooted in firsthand experience. Diligent, persistent and resourceful, Carla is dedicated to

Carla’s love for real estate started at a young age; she grew up admiring the bold business acumen of a close relative who built a real estate development company from the ground-up. A natural entrepreneur with unshakable drive, Carla understands the complexities of real estate markets at home and abroad, and is dedicated to guiding her clients towards solutions that best fit their needs and goals.

When she isn’t advocating for her clients, Carla enjoys spending quality time with her husband, two children and making lifelong memories.

+ CARLA ALBIERU

Notable Sales

40 Alder Road TORONTO

$3,188,999 SALE PRICE SOLD AS THE HIGHEST PRICE IN PARKVIEW HILLS SINCE 2020

25 Alysha Way VAUGHN

$2,848,999 SALE PRICE

52 Virro Court WOODBRIDGE

$1,495,990

CURRENTLY LISTED

290 Magurn Lane MILTON

$1,299,998 SALE PRICE

151 Dan Leckie Way #901 TORONTO

$969,998 SALE PRICE

SOLD AS THE 2ND HIGHEST PRICE IN THE BUILDING SINCE 2022

221 Sunny Meadows Court KITCHENER

$925,000 SALE PRICE

SOLD $125,000 OVER ASKING

+ CARLA ALBIERU

Testimonials

“We cannot express enough gratitude for the incredible help we received while purchasing our first home. The entire process seemed daunting at first, but thanks to the guidance and support we received, it turned into an exciting and enjoyable journey. From the very beginning, we felt understood and supported. Every question we had was answered with patience and expertise, and every concern was addressed promptly. It was clear that our best interests were always the top priority. We were guided through every step with professionalism and care, making what could have been a stressful experience into one filled with confidence and excitement. Thanks to this exceptional service, we are now proud homeowners, and we couldn’t be happier with our new home. Thank you for making our dream of owning a home come true!

- R.J.

“Carla has been an absolute blessing throughout our real estate journey. Her unwavering support, genuine care, and expertise have made all the difference. She not only helped us find our dream home but also guided us through every step of the way with compassion and understanding. We are forever grateful for her dedication and hard work. Thank you, Carla, for giving us the opportunity to turn this house into a home filled with love and cherished memories.”

– TULIA & DAVID

“I began my search feeling apprehensive and guarded because I had a bad experience with another realtor in the past. But Carla effortlessly melted those feelings away. Her easy-going demeanor, expertise, genuine empathy, and relentless dedication made all the difference. It seemed like she was available 24/7, working tirelessly to ensure I found the perfect home. Without a doubt, she is the absolute best Realtor I’ve ever worked with and the only one I will work with for our future purchases. I will be recommending her to everyone I know for their real estate needs. Thank you Carla, for helping us find our dream home!”

- JACKSON

“Working with Carla Albieru from The Agency was an exceptional experience from start to finish. Diligent, persistent, and resourceful, Carla embodies dedication to empowering her clients to make the best, most informed decisions. She seamlessly guided me through both buying my dream home and selling my current one, going above and beyond every step of the way. The entire team at The Agency is not only knowledgeable but also highly professional. I highly recommend Carla and The Agency for anyone seeking a top-notch real estate experience.”

- TERESA

“Right from day one, Carla consistently demonstrated professionalism, attentiveness, empathy, and guidance. She was always very prompt with responding to my emails and questions. Carla truly goes to bat for you, and she is always there to support you even after the deal is done. We absolutely could not have done it without you, Carla!

Thank you. You are a gem!”

- JOAN

+ 03

The Agency Overview

+ THE AGENCY OVERVIEW

OUR REACH

2,000+ AGENTS 100+ OFFICES 1 CONNECTED COMMUNITY

Real Estate with Real Experience

The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, first- and second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.

Canada

United States

Mexico

Caribbean

Europe

+ THE AGENCY OVERVIEW

Real Estate with Real People The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best—sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.

+ THE AGENCY OVERVIEW

Social Media Social media has evolved into a driving force of global real estate sales. It’s no longer just about posting photos of a listing. It’s about creating unique content that engages with all audiences across all platforms.

Our dedicated social media strategists study trends and algorithms to enhance content performance and drive our digital strategy.

Our secrets are your secrets.

OUR FOLLOWING

One of the World’s Most-Followed Residential Brokerages on Social Media

68,000

Average Global Impressions per Post

51%

Increase in Direct-Referral Traffic on Instagram Year Over Year

Followed by Verified, High-Profile Clientele including C-Suite Execs, Athletes, Celebrities & Influencers

+ THE AGENCY OVERVIEW

Real Estate with Real Vision OUR MARKETING

The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.

+ 04

Our Method

No. 1 Pre-Launch During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services may include: PRICING & MARKETING STRATEGY HOME STAGING & ART CURATION NARRATIVE CREATION PHOTOGRAPHY & VIDEOGRAPHY COLLATERAL CREATION FOR PRINT & DIGITAL PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY DIRECT CONTACT WITH QUALIFIED LEADS

No. 2 Launch Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include: LISTING LIVE ON THEAGENCYRE.COM & MLS DEPLOY NEW PROPERTY EBLAST TO CURATED BROKER & CLIENT LIST OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE) DIGITAL MARKETING TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING PUBLIC RELATIONS CURATED EVENTS (VIRTUAL OR LIVE) GUIDED VIDEO TOURS SOCIAL MEDIA PLACEMENT

+ OUR METHOD

No. 3 Ongoing Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include: DETAILED FEEDBACK ON ALL SHOWINGS REAL-TIME DATA ON MARKETING INITIATIVES DOCUMENT MEDIA COVERAGE COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS MAINTAIN ADVERTISING SCHEDULE & ANALYTICS

No. 4 Sales Process Once an offer is accepted, we remain by your side through every step of the transaction process as we work tirelessly to successfully navigate to closing day.

NEGOTIATE ON YOUR BEHALF STAY IN CONSTANT COMMUNICATION WORK TIRELESSLY TO REACH CLOSING DAY

We’ve only just begun. We strive to create long-lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.

+ 05

Our Marketing

+ OUR MARKETING

Your Home in the Spotlight

No two homes are alike and each has a story to tell. We are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties in the world. Our in-house marketing team creates a story, narratively and artistically, that helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.

+ OUR MARKETING

Our Collateral The Agency’s collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set The Agency apart in the industry are the same used to market the properties we represent. The marketing team creates tangible touchpoints—collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.

+ OUR MARKETING

Digital Campaigns The Agency creates targeted digital campaigns highly focused to reach qualified prospects for your listing. Through eblast campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.

Print & Digital Advertising The Agency’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique their interest to learn more. Compelling advertising provides maximum exposure while ensuring your home stands out in the crowd.

+ 06

Public Relations

+ PUBLIC RELATIONS

Your Property’s Global Debut

The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.

IN THE PRESS

Media Hits That Translate to Sales Activity

OVER 2,000 Press Placements Annually

HUNDREDS

of articles in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle, and more

Editorial Coverage that Equates to Hundreds of Millions in Advertising Dollars

Los Angeles, New York & Miami-Based Team

+ PUBLIC RELATIONS

Featured Press ACCESS HOLLYWOOD APARTMENT THERAPY ARCHITECTURAL DIGEST ARTFUL LIVING ASPEN TIMES BARRON’S BELLA MAGAZINE BLOOMBERG BRAVO BUSINESS INSIDER C MAGAZINE CALGARY HERALD CALIFORNIA HOME + DESIGN CARIBBEAN JOURNAL CHINA DAILY CITY & SHORE MAGAZINE CNBC COSMOPOLITAN COTTAGES & GARDENS COUNTRY & TOWN HOUSE CSQ MAGAZINE CURBED DIGS MAGAZINE DUJOUR DWELL E! NEWS ELITE TRAVELER ELLE ELLE DÉCOR ENTERTAINMENT TONIGHT ENTREPRENEUR FINANCIAL TIMES FORBES FORE MAGAZINE FOX NEWS GALERIE MAGAZINE GLOBE STREET GOOD HOUSEKEEPING GQ HAUTE RESIDENCE

HERALD SUN HOUSE BEAUTIFUL JUSTLUXE INMAN INMEXICO INTERIOR DESIGN KTLA LOS ANGELES DAILY NEWS LOS ANGELES MAGAZINE LUXURY MAGAZINE MANSION GLOBAL MEXICO NEWS DAILY MODERN LUXURY MSN NBC NOB HILL GAZETTE OCEAN HOME MAGAZINE OBSERVER ORANGE COUNTY BUSINESS JOURNAL ORANGE COUNTY REGISTER PALM SPRINGS LIFE PENTA PEOPLE RADAR ONLINE REALTOR.COM REFINERY 29 ROBB REPORT ROBB REPORT SINGAPORE SALT LAKE TRIBUNE SANTA BARBARA LIFE & STYLE SAN DIEGO UNION TRIBUNE SAN FRANCISCO CHRONICLE SOUTH CHINA MORNING

POST THE CHICAGO TRIBUNE THE DAILY MAIL THE FINANCIAL TIMES THE GUARDIAN THE HOLLYWOOD REPORTER THE LOS ANGELES BUSINESS JOURNAL THE LOS ANGELES TIMES THE MIAMI HERALD THE NEW YORK POST THE NEW YORK TIMES THE REAL DEAL THE SUN SENTINEL THE SUNDAY TIMES THE WALL STREET JOURNAL THE WASHINGTON POST THRIVE GLOBAL TODAY TMZ TOWN & COUNTRY TRAVEL + LEISURE TRAVEL WEEKLY TRAVEL PULSE TORONTO STAR UNIQUE HOMES US WEEKLY USA TODAY VARIETY VERANDA VOGUE WORTH YACHTS INTERNATIONAL YAHOO!

+ PUBLIC RELATIONS

Building Relationships The Agency’s Public Relations team nurtures connections by working with international partners and media outlets from around the world. The Agency is the only brokerage to sponsor the National Association of Real Estate Editors (NAREE) convention, an annual, week-long series of in-depth discussions and workshops with more than 300 of the world’s leading real estate reporters exploring new trends, market data analysis, and more.

Social Media The Agency’s social media channels offer immeasurable value to our clients. We have an unmatched global following of prospects and brokers, who can be reached on a moment’s notice. The Agency also partners with leading publications to stage Instagram takeovers that showcase some of our most notable listings.

Blog & The Agency Edit The Agency curates original editorial blog content featuring our perspective on real estate news, design trends, hot properties and travel destinations. Our weekly newsletter, The Agency Edit, shares these stories with more than 300,000 individuals.

Events Generating a buzz is what we do best. And what better way to make your home the toast of the town than with an unforgettable event. Not only do we curate the invite list and manage the event, we leverage our partnerships with luxury brands to ensure peak sophistication and style.

Brand Partnerships The Agency partners with luxury brands to offer our clients strategic opportunities that garner measurable results.

We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among highly targeted potential buyers.

Philanthropy The Agency’s global team of real estate professionals comes together in each market to advocate for their communities. They remain deeply connected to their neighborhoods by supporting a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner is Giveback Homes, a community of real estate professionals committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our philanthropic mission and a valued member of our community.

+ 07

Our Technology

+ OUR TECHNOLOGY

Connecting People Through Technology The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in the industry.

+ OUR TECHNOLOGY

The AgencyConnect The Agency devised and developed a fully integrated Client Relationship Management system—AgencyConnect—our biggest collaborative tool. The custom-built system allows us to seamlessly communicate amongst each other and with our clients to anticipate market trends and opportunities.

TheAgencyRE.com TheAgencyRE.com created a new benchmark for website design in the real estate industry. In 2020, we took our award-winning website and paired it with an innovative new property search platform to enhance the way our clients search for real estate. The website was designed for optimum performance across all devices, from desktop to mobile platforms.

The Agency App The Agency’s collaborative home search app allows clients to create collections of their favorite listings and connect with their agent in real-time within the app. It also notifies buyers instantly when a new property on the MLS matches their search, ensuring your property gets immediate exposure among our full network of potential buyers.

Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service.

It’s real estate without boundaries.

It’s real estate that moves you.

Let’s Work Together

CARL A ALBIERU

SALES REPRESENTATIVE CARL A.ALBIERU@THEAGENCYRE.COM 647.989.5422

AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE.