Listing & Marketing Presentation - Leor Godfrey

The Little Black Book LISTING & MARKETING PRESENTATION

+ CONTENTS

01 AN INTRODUCTION

02 AGENT PROFILE

03 T H E A G E N C Y OV E R V I E W

04 OUR METHOD

05 OUR MARKETING

06 PUBLIC RELATIONS

07 O U R T E C H N O LO G Y

+ 01

Welcome to the Family The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. Each agent is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.

THE AGENCY HIGHLIGHTS

60+ Offices Worldwide $41 Billion in Total Sales Volume in 10 Years 6 Consecutive Years Among Inc. 5000’s Fastest-Growing Private Companies in America $1.92 Million Average Sales Price in 2021 $11.27 Billion in 2021 Sales Volume

+ 02

Agent Profile

Leor Godfrey SALES REPRESENTATIVE Follow Me on Instagram @toronto.muskoka.re

My clients can rely on me to provide my clients with insight and guidance throughout the buying or selling process. Bottom line, I’m here for them.”

Leor’s background in property management and experience in the real estate development realm make him a knowledgeable resource for clients seeking to buy, sell or invest in all kinds of local properties—from summer retreats to full-time homes.

Leor is an award-winning real estate agent who serves clients not only throughout the Greater Toronto Area - from Downtown to Forest Hill, Yorkville or Rosedale – but all the way to Muskoka and surrounding cottage country. Accessible and driven, Leor makes himself available to clients “24/7” and approaches each new challenge with an unshakable commitment to success.

“Clients can count on me to act quickly and with purpose,” says Leor. “I refuse to let emails go unacknowledged, or let messages go unanswered.

A resident of Bracebridge and Toronto, Leor enjoys an active lifestyle that balances work and leisure.

A frequent traveler, Leor is also an avid skier and boater and has explored many of the world’s top water and snowsport destinations. “My family is very close, we travel a lot together,” says Leor. “I frequent Miami and Los Angeles with my wife, and we have a little dog named Ruffle who I bring with me everywhere I go.”

Leor is also involved with fundraising for Sunnybrook Cancer Foundation and volunteers year-round for the Muskoka Lakes Snow Trails Association, a snowmobile club in Muskoka Lakes.

Leor also donates time to building ice skating trails in Port Carling’s Hanna Park.

+ AGENT PROFILE

Notable Sales Address

Sale Price

23 Sidney Street, Toronto 90 Cowan Avenue, Toronto 386 Manor Road East, Toronto Unit #2809 - 180 University Avenue, Toronto

$2,900,999 $2,212,000 $2,120,000 $2,000,000

+ AGENT PROFILE

Testimonials I first started working with Leor several years ago when I was looking at investment properties.

Even though I was one of those clients who had a few false starts with purchasing, Leor was extremely patient and always available to provide valuable advice and insight and made me feel much more confident. Years later when selling the first two investment properties I purchased with my partners, we went right back to Leor for those same qualities. Leor’s advice was invaluable throughout the entire process.

My partners and I always appreciated that he was extremely knowledgeable, incredibly responsive (particularly compared to other agents we had worked with), that he gave great advice on, when and how to list, staging, showings and pricing. Not only was Leor’s service top notch, most importantly, Leor got us top dollar for our properties, managing to beat out my partners’ and investor’s expectations. I speak for all of us in saying that Leor is the best agent we have worked with and our top choice for future deals.

JOSH WYNN

Leor first started working with us in 2021 during the pandemic, as we were looking for a rental while we were still living in New Jersey. Due to pandemic restrictions, it was not possible for us to come to Toronto to look at places, and Leor became our eyes as he went to showings and led us through virtually.

Once we settled on a place, Leor took care of all aspects of the offer process, signing and transfer.

He communicated with the landlord and listing agent professionally and effectively to alleviate all our concerns, and helped us navigate the rest of the process while we remained in the states.

We had plans to buy a house, and Leor was extremely helpful in setting up the search and showing us around. Ultimately due to the market, we decided to continue to rent when our lease was up. Leor pivoted immediately to meet our needs and found us a new rental. We were probably not the easiest clients, as we had very specific needs, and Leor very cheerfully and professionally accommodated all our requests for showings and making offers to lease. Again, we are in a new place thanks to Leor, and we look forward to working with him when the time comes to find a house to buy.

We highly recommend Leor as a friendly, knowledgeable, energetic and professional real estate agent.

LISA BONEN

+ AGENT PROFILE

Testimonials We worked with Leor to purchase our beach house. We were the first buyers to walk through the property and successfully negotiated the close of our beach house under the asking price thanks to Leor’s guidance. Leor is professional, knowledgeable and moves quickly. We would happily work with Leor again on future properties.

NATALIE LILLICO

We have been working with Leor for many years. Leor is reliable, responsive and always makes himself available even on short notice. He takes the time to really understand what you’re looking for, and does everything he can to help you find it. He is extremely personable and forms strong relationships with other agents that always help to get the deal done smoothly. He is a strong advocate who will ask for what you need while always being professional and courteous. We know we can count on Leor and are so grateful for his help renting multiple apartments over the years and buying our first house.

EMILY DEBONO

My Reach Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with fellow real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service. It’s real estate without boundaries.

It’s real estate that moves you.

8 Years of Experience Top Producing Sales Awards Received in 2019, 2020, 2021

+ AGENT PROFILE

Press Mentions

DWELL

WORTH

INTERNATIONAL BANKER

ENTREPRENEUR

YAHOO NEWS

+ AGENT PROFILE

Press Mentions

DWELL

REALTORS’ CONSPIRACY PODCAST

DWELL

TORONTO STAR

+ 03

The Agency Overview

+ THE AGENCY OVERVIEW

Real Estate with Real Experience The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, first- and second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.

OUR OFFICES SOUTHERN CALIFORNIA BRENTWOOD BEVERLY HILLS CALABASAS DTLA MALIBU PACIFIC PALISADES CORONA DEL MAR LAGUNA BEACH PALM DESERT PASADENA SANTA BARBARA SHERMAN OAKS STUDIO CITY VENICE NORTHERN CALIFORNIA ALAMO CARMEL HEALDSBURG LOS ALTOS MARIN SAN FRANCISCO ARIZONA SCOTTSDALE COLORADO ASPEN DENVER CONNECTICUT NEW CANAAN

FLORIDA MIAMI NAPLES GEORGIA NORTH ATLANTA HAWAII MAUI MARYLAND FREDERICK MASSACHUSETTS BOSTON MICHIGAN BIRMINGHAM NEVADA LAS VEGAS NEW YORK NORTH SHORE– NEW YORK TEXAS AUSTIN UTAH PARK CITY WASHINGTON SEATTLE WASHINGTON D.C. D.C. METRO

CANADA BRANTFORD CALGARY COWICHAN KITCHENER MONTREAL MUSKOKA OAKVILLE OTTAWA TORONTO VANCOUVER VICTORIA NETHERLANDS AMSTERDAM THE CARIBBEAN CAYMAN ISLANDS TURKS & CAICOS MEXICO LOS CABOS TODOS SANTOS LA PAZ PUNTA DE MITA PUERTO VALLARTA RIVIERA MAYA SAN MIGUEL DE ALLENDE

+ THE AGENCY OVERVIEW

Real Estate with Real People The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best—sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.

+ THE AGENCY OVERVIEW

Real Estate with Real Numbers The Agency puts our owned media network to work for the properties and clients we represent. Through our social media, website and newsletter platforms, we are able to offer our clients an unparalleled global reach.

OUR REACH AND PROMINENT PLACEMENT IN THE WORLD’S TOP MEDIA OUTLETS

1,543,291

1.8M

TWITTER, FACEBOOK, INSTAGRAM SOCIAL MEDIA CONNECTIONS

VISITS TO THEAGENCYRE.COM PER YEAR

350K+

381,000+

QUALIFIED RECIPIENTS OF THE AGENCY EDIT

INSTAGRAM FOLLOWERS, MAKING THE AGENCY THE MOST FOLLOWED BROKERAGE IN THE WORLD

“Most people dream of disrupting industries.

The Agency has successfully done it.”

“It’s more brand, team and client-oriented. It’s about quality of service and experience over quantity. It’s the real deal.”

+ THE AGENCY OVERVIEW

Real Estate with Real Vision OUR MARKETING

The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.

+ 04

Our Method

No. 1 Pre-Launch During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services may include: PRICING & MARKETING STRATEGY HOME STAGING & ART CURATION NARRATIVE CREATION PHOTOGRAPHY & VIDEOGRAPHY COLLATERAL CREATION FOR PRINT & DIGITAL PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY DIRECT CONTACT WITH QUALIFIED LEADS

No. 2 Launch Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include: LISTING LIVE ON THEAGENCYRE.COM & MLS DEPLOY NEW PROPERTY EBLAST TO CURATED BROKER & CLIENT LIST OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE) DIGITAL MARKETING TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING PUBLIC RELATIONS CURATED EVENTS (VIRTUAL OR LIVE) GUIDED VIDEO TOURS SOCIAL MEDIA PLACEMENT

+ OUR METHOD

No. 3 Ongoing Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include: DETAILED FEEDBACK ON ALL SHOWINGS REAL-TIME DATA ON MARKETING INITIATIVES DOCUMENT MEDIA COVERAGE COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS MAINTAIN ADVERTISING SCHEDULE & ANALYTICS

No. 4 Sales Process Once an offer is accepted, we remain by your side through every step of the transaction process as we work tirelessly to successfully navigate to closing day.

NEGOTIATE ON YOUR BEHALF STAY IN CONSTANT COMMUNICATION WORK TIRELESSLY TO REACH CLOSING DAY

We’ve only just begun. We strive to create long-lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.

+ 05

Our Marketing

+ OUR MARKETING

Your Home in the Spotlight

No two homes are alike and each has a story to tell. We are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties in the world. Our in-house marketing team creates a story, narratively and artistically, that helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.

+ OUR MARKETING

Our Collateral The Agency’s collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set The Agency apart in the industry are the same used to market the properties we represent. The marketing team creates tangible touchpoints—collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.

+ OUR MARKETING

Digital Campaigns The Agency creates targeted digital campaigns highly focused to reach qualified prospects for your listing. Through eblast campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.

Print & Digital Advertising The Agency’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique their interest to learn more. Compelling advertising provides maximum exposure while ensuring your home stands out in the crowd.

+ 06

Public Relations

+ PUBLIC RELATIONS

Your Property’s Global Debut

The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.

PUBLIC RELATIONS HIGHLIGHTS

THe Award-Winning, Bi-Coastal PR Team Secures 2,500+ Media Placements Annually 6 Media Hits Per Day, 365 Days A Year THAT’S SIX REPORTERS A DAY WRITING DEDICATED STORIES ABOUT THE AGENCY AND OUR PROPERTIES

Media Hits That Translate to Sales Activity Los Angeles & New York & Miami Based Public Relations Team

+ PUBLIC RELATIONS

Featured Press ACCESS HOLLYWOOD APARTMENT THERAPY ARCHITECTURAL DIGEST ARTFUL LIVING ASPEN TIMES BARRON’S BELLA MAGAZINE BLOOMBERG BRAVO BUSINESS INSIDER C MAGAZINE CALGARY HERALD CALIFORNIA HOME + DESIGN CARIBBEAN JOURNAL CHINA DAILY CITY & SHORE MAGAZINE CNBC COSMOPOLITAN COTTAGES & GARDENS COUNTRY & TOWN HOUSE CSQ MAGAZINE CURBED DIGS MAGAZINE DUJOUR DWELL E! NEWS ELITE TRAVELER ELLE ELLE DÉCOR ENTERTAINMENT TONIGHT ENTREPRENEUR FINANCIAL TIMES FORBES FORE MAGAZINE FOX NEWS GALERIE MAGAZINE GLOBE STREET GOOD HOUSEKEEPING GQ HAUTE RESIDENCE

HERALD SUN HOUSE BEAUTIFUL JUSTLUXE INMAN INMEXICO INTERIOR DESIGN KTLA LOS ANGELES DAILY NEWS LOS ANGELES MAGAZINE LUXURY MAGAZINE MANSION GLOBAL MEXICO NEWS DAILY MODERN LUXURY MSN NBC NOB HILL GAZETTE OCEAN HOME MAGAZINE OBSERVER ORANGE COUNTY BUSINESS JOURNAL ORANGE COUNTY REGISTER PALM SPRINGS LIFE PENTA PEOPLE RADAR ONLINE REALTOR.COM REFINERY 29 ROBB REPORT ROBB REPORT SINGAPORE SALT LAKE TRIBUNE SANTA BARBARA LIFE & STYLE SAN DIEGO UNION TRIBUNE SAN FRANCISCO CHRONICLE SOUTH CHINA MORNING

POST THE CHICAGO TRIBUNE THE DAILY MAIL THE FINANCIAL TIMES THE GUARDIAN THE HOLLYWOOD REPORTER THE LOS ANGELES BUSINESS JOURNAL THE LOS ANGELES TIMES THE MIAMI HERALD THE NEW YORK POST THE NEW YORK TIMES THE REAL DEAL THE SUN SENTINEL THE SUNDAY TIMES THE WALL STREET JOURNAL THE WASHINGTON POST THRIVE GLOBAL TODAY TMZ TOWN & COUNTRY TRAVEL + LEISURE TRAVEL WEEKLY TRAVEL PULSE TORONTO STAR UNIQUE HOMES US WEEKLY USA TODAY VARIETY VERANDA VOGUE WORTH YACHTS INTERNATIONAL YAHOO!

+ PUBLIC RELATIONS

Building Relationships The Agency’s Public Relations team nurtures connections by working with international partners and media outlets from around the world. The Agency is the only brokerage to sponsor the National Association of Real Estate Editors (NAREE) convention, an annual, week-long series of in-depth discussions and workshops with more than 300 of the world’s leading real estate reporters exploring new trends, market data analysis, and more.

Social Media The Agency’s social media channels offer immeasurable value to our clients. We have an unmatched global following of prospects and brokers, who can be reached on a moment’s notice. The Agency also partners with leading publications to stage Instagram takeovers that showcase some of our most notable listings.

Blog & The Agency Edit The Agency curates original editorial blog content featuring our perspective on real estate news, design trends, hot properties and travel destinations. Our weekly newsletter, The Agency Edit, shares these stories with more than 350,000 individuals.

Events Generating a buzz is what we do best. And what better way to make your home the toast of the town than with an unforgettable event. Not only do we curate the invite list and manage the event, we leverage our partnerships with luxury brands to ensure peak sophistication and style.

Brand Partnerships The Agency partners with luxury brands to offer our clients strategic opportunities that garner measurable results.

We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among highly targeted potential buyers.

Philanthropy The Agency’s global team of real estate professionals comes together in each market to advocate for their communities. They remain deeply connected to their neighborhoods by supporting a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner is Giveback Homes, a community of real estate professionals committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our philanthropic mission and a valued member of our community.

+ 07

Our Technology

+ OUR TECHNOLOGY

Connecting People Through Technology The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in the industry.

+ OUR TECHNOLOGY

The AgencyConnect The Agency devised and developed a fully integrated Client Relationship Management system—AgencyConnect—our biggest collaborative tool. The custom-built system allows us to seamlessly communicate amongst each other and with our clients to anticipate market trends and opportunities.

+ OUR TECHNOLOGY

TheAgencyRE.com TheAgencyRE.com created a new benchmark for website design in the real estate industry. In 2020, we took our award-winning website and paired it with an innovative new property search platform to enhance the way our clients search for real estate. The website was designed for optimum performance across all devices, from desktop to mobile platforms.

+ OUR TECHNOLOGY

The Agency App The Agency’s collaborative home search app allows clients to create collections of their favorite listings and connect with their agent in real-time within the app. It also notifies buyers instantly when a new property on the MLS matches their search, ensuring your property gets immediate exposure among our full network of potential buyers.

Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service. It’s real estate without boundaries.

It’s real estate that moves you.

Let’s Work Together

LEOR GODFRE Y

SALES REPRESENTATIVE LEOR.GODFREY@THEAGENCYRE.COM 416.560.3922

AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE.