The Agency Case Studies

case studies & testimonials

The Agency Brand Consultancy Ltd www.theagencylimited.com

THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES

Electrolux professional deliver the most innovative solutions to the most demanding customers globally.

We work with Electrolux on a wide range of their marketing requirements, from brand positioning and advertising campaigns to product launch literature and sales support.

The UK marketing manager has this to say about The Agency: “It is always a pleasure to deal with the guys at The Agency.

Nothing is too much trouble and the work they produce is top quality. The Agency provide excellent advice and support throughout projects large or small. Thier mix of creative and production capabilities are exactly what we need to support our marketing activity”.

Product brochure production

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HARMAN is the parent company behind an array of legendary brands that includes AKG®, Harman Kardon®, JBL®, Mark Levinson®. Lexicon®, Infinity® and more.

We are a leading global provider of premium audio and infotainment solutions, engaging customers around the home, in the car and on the go.

We have created numerous brand communications across the HARMAN portfolio. That includes: global brand development for the collaboration with Lotus Engineering to create realistic engine sounds for electric cars – we branded HaloSonic. Launch collateral for the latest North American Land Rover models and advertising for the HARMAN range at the prestigious Geneva Motor Show.

Global technology brand

North American launch brochure

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Biostrip is a revolutionary paint stripper that has the performance and green credentials to revolutionise the market Biostrip is a breakthrough product that unlike any of the existing paint strippers on the market is not only safe, but also delivers exceptional performance. We have worked with the manufacturers Natech to develop a complete route to market, from brand and marketing strategy through to designing an extensive packaging range.

The product has been an overwhelming success with nationwide stockists such as B&Q chasing Biostrip to stock the product.

Product branding

Range packaging

Online store

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Ampleforth a compass for life

Well known and highly respected, Ampleforth College wanted to develop their brand by clearly communicating what having an Ampleforth Education truly means.

The brand identity and strapline that we created promoted the belief from the school that pupils leave having gained a moral compass, that steers them through life, whatever it may bring.

Our solution was creating the line ‘A compass for life’ and that was supported by a compass graphic made from the the more traditional cross associated with the Catholic school.

A full campaign consisting of brochures, advertising and promotional material was built around this powerful and compelling idea.

Ampleforth Ampleforth College Direct Mail

48 Sheet

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EveryCloud Solutions are an innovative IT company that offer cloud based Windows software to businesses.

It’s how IT should be

From the outset we had a dual task of educating about cloud technology as well as promoting EveryCloud as the authority on it. We created an identity that was simple and friendly while familiar using the Microsoft style through colour and graphic design.

The strapline ‘It’s how IT should be’ refers to the simplicity, low running cost and hassle free nature of cloud based computing services – in-fact, the complete opposite of localised solutions!

Brand Guidelines

Web design

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Natural History are a high end online interiors business selling quality homewares and unique items collected on the travels of the business owner.

The creative direction for the brand identity was inspired by those travels, a thirst for discovering products with a difference, and the owner’s particular interest in Victorian entomology. From these foundations we created the visual flavour that combined the idea of a old fashioned printing and Victorian style with traditional graphic design. The website was designed to feel like a Darwinian diary, with notes and samples adding texture and appeal to the backgrounds.

The brand positioning line ‘The Origin of Style’ further defined the brand as the discoverers of all the latest trends and fashions.

Web design

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Social network applications

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accounting today for all our tomorrows

Sustainability IQ is a piece of software that measures the environmental impact a business has through logging everything from paper usage to energy efficency, it thereby allows users to create and implement an effective CSR policy.

Having conceived the original name, strap line and identity, our focus was on creating a brand that sat comfortably in the software market but also visualised its ‘green’ credentials.

We created several strap lines to accompany the brand with the core message being ‘Accounting today for all out tomorrows’ which was a powerful headline, summing up the importance of sustainabilty in business.

“The Agency really stood out during the pitch process not only for their strategic and creative work, but also for their down to earth approach. I can’t recommend working with The Agency highly enough”.

Bespoke Interface design

Website design

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Integrated fm leads the way in developing and delivering cutting edge software solutions for facilities, construction and sustainability management to many of the UK's biggest names in the corporate and public sector.

To grow their market share, we developed and implemented a new brand strategy featuring the line ‘The Answers Company’.

This included producing corporate, sales and product literature and communications both on and offline. The company enjoyed great success, growing year on year and was recently incorporated into the Causeway Group where it continues to flourish.

The Managing Director of IFM says:

the answers company

Corporate brochure

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“Having worked with The Agency on such a wide number of communications, I would always highly recommended you give these guys a go. The approach they took was always underpinned with intelligent insight and never failed to impress. One project that immediately springs to mind would be the rebranding of our maintenance packages which through a combined sales and marking effort, achieved growth figures of around 60%.”

Email newsletters

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Servicom approached us as a ‘two way radio specialist’ struggling to stand out in the industry.

We repositioned them by creating a sharper, more powerful identity with a supporting line that would elevate them from the competition: ‘The Power to communicate’.

The work we did re-energised the brand both internally and externally by ensuring that people involved realised the importance of the work Servicom conducts and how they make a difference to peoples lives. The supporting marketing and literature featured organisations where communications are a matter of life and death, that Servicom support such as the fire service, The Red Cross and military with the line ‘Thank you Servicom’.

The UK Business Development Manager had this to say: “The Agency have really helped us to reposition how our brand is perceived both internally and externally. This revitalisation has elevated our reputation with customers and suppliers and certainly played a major part in us winning new work, with our turnover doubling over three years. Keep up the great work!”

Thank you Servicom campaign poster

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Radbournes were established over 35 years ago, and have grown into one of the largest building supply merchants in the region.

Having built up a very successful business, the forward looking directors realised that to take the business to next level, the brand needed to reflect their present market position. We undertook a complete brand overhaul encompassing all aspects of their marketing from their website through to local advertising.

The Director of Radbournes said this about The Agency: “We have seen really positive results from the new website and marketing campaigns. Our new site has streamlined enquiries as customers are now much better informed about our product range and aware of the services we offer. The advice and creative work we have received is always of the highest quality”.

Branding

Range packaging

Online solution

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Golden Acre Dairy Foods is the home of an exciting range of the finest range of dairy products from across Europe.

They are continually bringing new products to the market, and we have helped them to successfully launch them into major supermarkets and successfully take on the leading brands in the sector, and this has lead to a huge growth in sales.

GA Sales Director had these positive words about The Agency: “We have worked with The Agency on everything from packaging to exhibitions over the years and they have consistently delivered work of the highest standard.

The positive feedback, our ingress into new markets and increased product sales are testament to their creative skills”

Packaging for leading supermarkets Tesco and Asda

Brand development

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Borderlines Film Festival is steadily growing its reputation as one of the best film festivals in the UK. It brings an incredibly diverse range of films from across the globe to audiences in the English/Welsh Marches showing in an eclectic mix of venues from theatres to village halls. The festival has now been firmly established on the cultural calendar both in the area and way beyond. The existing brand however, lacked character and we worked on a complete brand overhaul to reflect the quality of the festival it has become, and most importantly where it wants to be in the future.

Web design Concept and literature development

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Part of the HARMAN family of brands, JBL designs and builds exceptional quality audio equipment for consumer, entertainment and automotive industry.

It takes its decades of experience making speakers and other equipment for concert halls and other public venues, and uses it to create audio equipment for consumers around the world.

When Ferrari needed an in-car audio system that would match the perfection of their driving experience, JBL were a natural contender. We helped JBL formulate a strategy and presentation that would emphasise the synergy between the companies, leaving Ferrari in no doubt that JBL was the natural choice.

Harman said this about The Agency: “The Ferrari work The Agency has produced looked fantastic and was turned round in record time. Great idea and great execution that I am sure will create the desired impact”

Presentation

Literature

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Compass is the market leader in providing contract catering and support services to clients in a wide range of sectors and marketplaces.

The Design and Planning division is an integral part of the company that has all the expertise to take any idea from concept to production, but internal awareness needed to be improved. We created a new name, brand and support material that brought the service to life, to help make it the first port of call for anybody within the Compass Group.

Internal branding and accompanying literature

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