Augumented Reality

By Ameya A,Edited by Taruni Manam, Harvi Karatha, Layout by Sahithi Lingampali, Art by Cal shin-koh & Blogged by Gunkriti Kaur

Augmented Reality (AR) is one of the most popular technological innovations right now, and it's only going to grow in popularity as AR-hostable smartphones and other devices become more widely available.

AR allowed us to view the real-world environment right in front of us—trees swinging in the park, children playing soccer, etc. Augmented reality is widely available and being used in several applications, including Snapchat filters, apps that help you identify your car in a congested parking lot, and a variety of shopping apps that allow you to try on items without leaving your house.

Marketers and technology companies have struggled to fight the idea that augmented reality is nothing more than a marketing tool since its inception. Consumers, on the other hand, appear to be reaping actual benefits from this capability and anticipate it as part of their buying process. Aside from that, the benefits of augmented reality might extend to the healthcare industry, where it could play a far larger role. One method is to employ applications that allow users to examine extremely detailed, 3D pictures of various bodily systems by hovering their mobile device over the target image. For example, medical practitioners might use augmented reality as a valuable learning aid throughout their training. Big data may help firms make better decisions and get insight into customer purchasing habits, among other things.

AR instructions can be readily published and seen on a wide range of devices across the workplace from smartphones and tablets to RealWear and HoloLens 2 headsets. Unlike MR, computer-generated material cannot interact with the real-world components that viewers perceive. Because it analyzes the area in a room and blends digital things with the user's actual surroundings, the HoloLens is MR. The value of effectively adopting business AR is already being recognized by industrial companies in many sectors throughout the world.

The Gatwick airport passenger app has received a slew of accolades for its innovative use of augmented reality technology. As the software develops, it may be able to assist in improving airport traffic flow.

Augmented reality apps are being created at a quick rate to boost various sectors, from gaming to construction to AR in browsers that offer information for what the camera displays. We may anticipate augmented reality apps to impact many more parts of our life as new concepts are created.

References

Hayes, A. (2021, May 19). Augmented Reality Definition. Investopedia. https://www.investopedia.com/terms/a/augmented-reality.asp#:~:text=Augmented%20reality%20(AR)%20is%20an,and%20business%20applications%20in%20particular. Marr, B. (2018, July 30). 9 Powerful Real-World Applications Of Augmented Reality (AR) Today. Forbes. https://www.forbes.com/sites/bernardmarr/2018/07/30/9-powerful-real-world-applications-of-augmented-reality-ar-today/?sh=d34a6902fe95. What Is Augmented Reality? PTC. (2021, May 28). https://www.ptc.com/en/technologies/augmented-reality. What Is Augmented Reality? The Franklin Institute. (2019, December 18). https://www.fi.edu/what-is-augmented-reality. What is Augmented Reality? The Interaction Design Foundation. (n.d.). https://www.interaction-design.org/literature/topics/augmented-reality.